Early morning of May 2. 5月2号凌晨。 The distant place released the data to the outside, the number on the same day, the distant commercial city total sales volume breaks 3 billion, achieved 3.2 billion, created the net to buy the market one-day sale again the miracle! 远方对外发布了数据,号当天,远方商城总销售额突破30亿大关,达到了32亿,再次创造了网购市场单日销售的奇迹！ This time no one stands to see through an affair, shortly after the distant issue data, pulled out the treasure to follow released 2.5 billion earning data. 这次没人站出来拆穿,就在远方发布数据不久,掏宝紧随其后发布了25亿的营收数据。 Similarly, no one said anything in the same old way. 同样的,照样没人说什么。 Again later, Jingdong issued the rare data, 300 million one-day sales volume, has not caused the big mighty waves in the same old way. 再之后,京东发布了超乎寻常的数据,3亿单日销售额,照样没引起多大的波澜。 In fact, to Jingdong, 300 million, were almost the astronomical figures. 实际上,对京东而言,3亿,几乎算是天文数字了。 08 years, the Jingdong whole year volume of trade rises dramatically. 08年,京东全年交易额暴增。 Promotion distant place, the entire net was bought the market to be especially active in 08 years, Jingdong 08 years of volume of trade far ultra previous generation. 受远方的推动,整个网购市场在08年格外活跃,京东08年的交易额远超前世。 The previous generation, Jingdong 08 years of volume of trade just broke through 100 million. 前世,京东08年交易额刚突破0亿。 But this whole life, 08 years of Jingdong volume of trade achieved 3 billion, almost turns time of place to grow upward. 而这辈子,08年京东交易额达到了30亿,几乎翻倍地往上增长。 However and pulls out the valuable the ray to cover under the distant place, few notices Jingdong. 然而在远方和掏宝的光芒掩盖下,几乎没人注意到京东。 3 billion, odd changes of both sides. 30亿,连双方的零头都不到。 09 years, the data that according to Jingdong releases, in the first quarter the volume of trade achieved 2 billion, has exceeded the required value. 09年,根据京东发布的数据,一季度交易额达到了20亿,已经超越了预期值。 Now the odd-numbered days make 300 million performance, no matter the data does have the moisture content, in fact the data should be makes Jingdong satisfied is right. 现在单日打出3亿的业绩,不管数据有没有水分,实际上数据应该都是让京东满意的才对。 What a pity, the data that distant here published was over ten times of opposite party, pulling out the treasure was also over eight times of Jingdong, the outside world is discussing these two, but also really few paid attention to Jingdong personally. 可惜,远方这边公布的数据是对方的十倍以上,掏宝也是京东的八倍以上,外界都在议论这两家,还真没几个人注意京东的。 Teng fast is because pats the racket to merge into the distant place, this time is very peaceful, almost does not have any sound. 滕迅则是因为拍拍并入远方,这次很安静,几乎没有任何动静。 Even if the beforehand commercial city activity, according to original both sides agrees, Teng fast must promote principal, this time also chose the tranquil access, has not created the too big propaganda. 哪怕之前的商城活动,按照原本的双方约定,滕迅是要主打推广的,这次也选择了平静接入,并未做太大的宣传。 Naturally, this almost all people can understand. 当然,这点几乎所有人都能理解。 This moment, Teng fast also helped the distant place promote, others will not say that he, will only scold Teng fast to be silly magnanimously. 都这关头了,滕迅还帮远方推广,那别人不会说他大度在,只会骂滕迅傻。 This is not the ordinary business competition, before the distant place and Teng fast had the competition in many domains, the battle of words the first time was not twice, time two of turning the head cooperates is not. 这不是平常的生意竞争,以前远方和滕迅在不少领域都有竞争,骂战不是一次两次,转头的工夫两家合作也不是第一次了。 However this difference, this is Teng fast the crucial moment. 然而这次不一样,这是滕迅的生死关头。 In this moment, how horse Huateng does not care about the outside world to discuss him, does not care about that side the distant place what attitude. 在这关头,马华腾根本不在意外界怎么议论他,也不在乎远方那边到底什么态度。 At this moment, discussed the demeanor, discussed the bearing, that was the matter that the idiot did. 此时此刻,谈风度,谈气度,那都是白痴干的事。 ...... …… Shenzhen stock market. 深市。 horse Huateng them has not gone to sleep before the horse sunlight. 马华腾并未在马昀他们之前入眠。 When the distant place announced the commercial city data, actually does not raise Yu’e Bao time, horse Huateng said suddenly: „ Tomorrow starts to promote the finance to pass massively! 当远方宣布了商城数据,却是不提余额宝的时候,马华腾忽然道:“明天开始大规模推广理财通！ Remember, the promoted finance passes, do not forget to raise Yu’e Bao, the fund that the opposite party absorbs is our hundred times! 记住,推广理财通的时候,别忘了提余额宝,对方吸纳的资金是我们的百倍！ The number, we absorb the fund 2 million, Yu’e Bao at least over 200 million! 号,我们吸纳资金200万,余额宝最少2亿以上！ This is first day, distant Yu’e Bao, one month later, absorbs over 30 billion funds at least, Li Dong was known as that must build the thing virtual money fund product, in six months achieves the goal, I believe that Li Dong has this strength! ” 这还是第一天,远方余额宝,一个月下来,最少吸纳300亿以上的资金,李东号称要打造玩意虚拟货币基金产品,半年内达成目标,我相信李东有这个实力！” The last few words, horse Huateng said extremely assured. 最后一句话,马华腾说的极其笃定。 Really does not believe that Li Dong can achieve this goal, but no matter he does believe that he must make everyone believe! 不是真的相信李东能完成这个目标,而是不管他信不信,他要让所有人都相信！ Especially financial institution! 尤其是金融机构！ 1 trillion fund what concepts? 万亿资金什么概念？ According to 08 years of data that 09 the beginning of the year some organizations published, Huaxia total outstanding of deposits 48 trillion, personal savings outstanding of deposits 22 trillion. 根据09年年初一些机构公布的08年数据,华夏总存款余额48万亿不到,其中居民储蓄存款余额22万亿。 This does not represent 08 years of resident deposit is 22 trillion, this 22 trillion, are financial institution's these years deposit grand total! 这不代表08年居民存款就是22万亿,这个22万亿,是金融机构这么多年来的存款总计！ In fact, 08 years of new resident deposits are 45 trillion. 实际上,08年的新增的居民存款为45万亿。 This is Huaxia all financial institution one year of absorbing resident deposits! 这是华夏所有金融机构一年吸纳的居民存款！ But the financial institution, actually is not only only a bank, including some trust, insurances, fund and securities company. 而金融机构,其实不仅仅只是银行,包括一些信托、保险、基金、证券公司。 Naturally, besides the bank, other financial institution deposit business are not many. 当然,除了银行之外,其他金融机构储蓄业务不多。 However, even if only the bank, how many banks Huaxia has merely? 然而,哪怕仅仅只是银行,华夏有多少银行？ So many banks put together, in addition local bank, according to statistics, every large or small over a thousand! 这么多银行加在一起,加上地方性银行,根据统计,大大小小上千家！ Over a thousand banks, one year absorbed 4 trillion resident deposits. 上千家银行,一年吸纳了4万亿的居民存款。 But distant place? 而远方呢？ A private enterprise, a scale very small fund company, must absorb 1 trillion funds again in addition in six months. 一家民营企业,再加上一个规模很小的基金公司,要在半年内吸纳万亿资金。 Although in name, is the fund finance, is not the deposit. 尽管名义上,是基金理财,不是存款。 In fact, isn't Yu’e Bao of t0 pattern, really the deposit? 实际上,t0模式的余额宝,真的不是存款吗？ Moreover demand deposit! 而且还是活期储蓄！ If were really achieved by the distant place, was equivalent to the distant place to rob the national financial institution 20 deposit businesses one time! 如果真被远方做到了,相当于远方一次性抢走了全国金融机构20的存款业务！ It is not one two, but is a nation! 不是一家两家,而是全国！ Fund that his fund absorbs, how many big state-owned bank one year of absorbing personal savings total amounts even must exceed, really to financial institution influence? 他一家基金吸纳的资金,甚至要超过几大国有银行一年吸纳的居民储蓄总额,真的对金融机构没影响？ 1 trillion fund inflows in the middle of fund finance product, moreover does not flow in the bank system, do these money brave baseless? 万亿资金流入了基金理财产品当中,而且还不是流入银行体系,这些钱难道是凭空冒出来的？ Also or, are these 1 trillion funds, really the resident hide are not willing to deposit the money of bank at home? 又或者,这万亿资金,难道真都是居民藏在家里不愿意存银行的钱？ But the settlement channels of ten thousand cartoons, has to pass the bank. 可万卡通的结算渠道,又不是没通过银行。 This sum of money does not flow in ten thousand cartoons, is staying in the bank! 这笔钱不流入万卡通,还是在银行待着！ Now, because the bank organizations of ten thousand cartoon cooperation are many, the customer is not unifies a bank payment, feeling is not quite obvious. 现在,因为万卡通合作的银行机构多,客户也不是统一走一家银行转账,感受不太明显。 When this scale expands to 110 billion, that was obvious! 然而当这个规模扩大到百亿千亿,那就明显了！ The distant place does not have to propagandize wantonly, horse Huateng realized the goal of opposite party immediately, low-key development! 远方这边没有大肆宣传,马华腾顿时意识到对方的目的了,低调发展！ Earlier the high-sounding talk propaganda, really waited for the result, instead was low-key, this actually conformed to Li Dong attitude very much. 前期高调宣传,真等出了成绩,反而低调了,这其实很符合李东的作风。 Remains silent to get rich, is many people the matter of doing. 闷声发大财,也是很多人都在干的事。 This high-profile time high-sounding talk, this/should low-key time low key, Li Dong did not fear that was conflicted by the financial institution? 该高调的时候高调,该低调的时候低调,李东难道就不怕被金融机构抵触？ Initially financial institution „blacklist” came out, causes many enterprise bankruptcy settlements. 当初金融机构一份“黑名单”出炉,导致多少企业破产清算。 Before Sanlian, just went out of business, in fact Sanlian was not the past years enters the blacklist the only enterprise, many in the past entering, but was out is very pitiful, or went out of business, or declined. 三联之前刚倒闭,实际上三联不是当年进入黑名单的唯一企业,当年进入的很多,而下场都很凄惨,要不倒闭,要不没落。 Li can Dong be able to withstand? 李东就能顶得住？ Li Dong said that the distant place is powerful, this was not false, said that the industry had the foundation compared with the Internet, this was not false. 李东说远方实力强大,这点不假,说实业比互联网有基础,这点也不假。 However the Internet enterprise a little and industry is different, the industry likes burning the money of bank, but the Internet organization burns the money of capital organization generally. 然而互联网企业有点和实业不同,实业喜欢烧银行的钱,而互联网机构一般都是烧资本机构的钱。 The ratio of debt to net worth of Internet enterprise will not be generally high, because they loan the difficulty is quite big, mainly chooses financing, the dilution stock. 互联网企业的负债率一般都不会太高,因为他们贷款难度比较大,主要还是选择融资,稀释股份。 But the industry, actually also finances, but the financing goal is the bank is a lord. 而实业,其实也是融资,不过融资目标是银行为主罢了。 The entity industry strength of distant place is not weak, not weak at the same time, the loan are also many. 远方的实体产业实力不弱,不弱的同时,贷款也不少。 Is known as 400 billion total assets the distant places, the net assets only has about 300 billion, in which 100 million, that is in debt. 号称4000亿总资产的远方,净资产只有3000亿左右,其中的000亿,那就是负债。 These debts, that is also money. 这些负债,那也是钱。 Where does this sum of money from come? 这笔钱从哪来的？ Is primarily the bank loan! 以银行贷款为主！ The distant group, the loans in major banks, reaches as high as about 80 billion at least. 远方集团,在各大银行的贷款,起码高达800亿左右。 Not like Ali and Teng fast, their these Internet enterprise, but also really does not have many loans, offended the bank, even if were blocked, the difficulty does not have the distant place to be big. 不像阿里和滕迅,他们这些互联网企业,还真没多少贷款,得罪了银行,就算被封杀,难处也没远方大。 Entity industry that the distant place is proud, at this time instead was a drawback. 远方引以为傲的实体产业,这时候反而是一个弊端。 Once angered the financial institution, causing the distant place to be blocked, pressed for payment. 一旦惹怒了金融机构,导致远方被封杀,被催款。 Even if there is a government support to mediate, the distant place must have must compromise to admit defeat, but also a fund must, moreover is similar to Yu’e Bao even includes ten thousand cartoon these businesses, the distant place may choose the deflation scale, is used to comfort the financial institution. 哪怕有政府扶持说和,远方少不得也要妥协认输,还一笔款子是必须的,另外类似于余额宝甚至包括万卡通这些业务,远方可能都会自行选择缩减规模,用来安抚金融机构。 Therefore, the distant place is low-key, Teng fast actually cannot make him get down low-key! 所以,远方低调,滕迅却是不能让他低调下去！ Is low-key, more is explained distant Yu’e Bao does is not bad. 越是低调,越是说明远方余额宝做的不差。 horse Huateng does not know although first day the distant place absorbed many funds, will not be in any case few. 马华腾尽管不知道第一天远方到底吸纳了多少资金,反正不会太少。 No matter many, even if only then hundred million, Li Dong does not blow, horse Huateng this time did not mind that blows for him! 不管多少,哪怕只有一个亿,李东不吹,马华腾这次也不介意替他吹一下！ Added Teng fast the executives of several days of classes continuously, hears the words of horse Huateng, first considered one, then some people of sincere say/way: „ Must propagandize well! 连续加了几天班的滕迅高管,听到马华腾的话,先是考虑了一阵,接着就有人正色道:“是要好好宣传一下！ By the Li eastern ability and fame, as well as public to his confidence level. 以李东的能力和名气,以及公众对他的信任度。 Absorbs 1 trillion funds, the piece of cake! 吸纳万亿资金,小菜一碟！ Far more than 1 trillion, I think to obtain the end of the year, 2 trillion have the possibility! 何止万亿,我觉得到年底,两万亿都有可能！ Naturally, now first day, we can ferment slowly, the fund of now absorbing are not many, we help propagandize free for several days. 当然,现在才第一天,我们可以慢慢酝酿,现在吸纳的资金不多,我们免费帮着宣传几天。 When the vacation ended, we can indulge in unbridled propaganda, a Yu’e Bao Labor Day, has absorbed 10 billion funds, made the history, created the miracle, exceeded the financial institution...... ” 等到假期结束,我们就可以大肆宣扬,余额宝一个劳动节,已经吸纳了百亿资金,创造了历史,创造了奇迹,超越了金融机构……” The people start to suggest, attacking the enemy's rear in order to compel him to give up his own attack, perhaps is Teng fast the vitality is also. 众人纷纷开始建议,围魏救赵,也许也是滕迅的生机所在。 Once the financial institution launches an attack, launches an attack compared with the major enterprises must have a headache, does the distant place have the energy to place to expand when the time comes on, there is a capacity expansion, this is a major problem. 一旦金融机构发难,比各大企业发难都要头疼,远方到时候还有没有精力放在扩张上,有没有能力扩张,这都是个大问题。 Sees others to whoop, horse Huateng was actually lights cigarette to pull out, appeared some desolate Szo. 见其他人议论纷纷,马华腾却是点燃一根烟抽了起来,显得有些萧索。 Zhang Zidong sits by him, no participation discussion. 张子栋坐在他旁边,没有参与议论。 Compared with others, Zhang Zidong can actually understand the thoughts of horse Huateng. 比起其他人,张子栋其实更能了解马华腾的心思。 Sees others still to discuss, Zhang Zidong said in a soft voice: „ Things have gotten to this point, cannot blame us to resort to all means that also cannot blame us to destroy the entire IT industry the future. 见其他人还在商议,张子栋轻声道:“事已至此,不能怪我们不择手段,也不能怪我们破坏整个it行业的未来。 The Internet finance, probably this time must abort, but this is not our mistakes. ” 互联网金融,也许这次就要胎死腹中,但这不全是我们的错。” Only then stands in their angles, can understand the sentiments of horse Huateng. 只有站在他们这个角度,才能体会到马华腾的心情。 Actually, other horse Huateng it giants, do not want to use this move. 其实,无论是马华腾还是其他it巨头,都不希望用这招。 Introduction financial institution sanction distant place, sanction is not only a distant place! 引入金融机构制裁远方,制裁的不仅仅是远方！ The Internet financial system, now is gradually mature except for the payment system, other only started. 互联网金融体系,现在除了支付体系渐渐成熟,其他的都刚起步而已。 Everyone actually hopes this market can do in a big way! 大家其实都希望这个市场能做大！ Seizes the market of financial institution, doesn't everyone want? 抢占金融机构的市场,大家不愿意吗？ Want! 愿意！ horse Yun wants, horse Huateng also wants, including not much Li Yan hong who the Internet finance is, he also wants. 马昀愿意,马华腾也愿意,包括互联网金融做的不怎么样的李彦红,他也是愿意的。 Everyone is promoting, hopes that this market can expand, making the Internet enterprise more influential, has the social influence. 大家都在推动,都希望这个市场能扩大,让互联网企业更具有影响力,更具备社会影响力。 Therefore, earlier everyone is striving for this goal diligently. 所以,前期大家都在为这个目标努力奋斗。 Including Teng fast, before also for this point diligently, for this point struggle. 包括滕迅,之前也在为这一点努力,为这一点奋斗。 But at this moment, horse Huateng gave up these, perhaps, because of his action, may let Internet finance concept, vanishes thoroughly, is left over the Internet to pay only. 可此刻,马华腾放弃了这些,也许,因为他的举动,可能会让互联网金融这个概念,彻底消失,唯独剩下互联网支付。 This is he wants to see? 这是他想看到的吗？ It is not! 不是！ But he did not have other to choose, before such as, said like that no matter will leave a stink for ten thousand years is passes on the eternity, he does not want dead silently. 可他没有别的选择了,就如之前说的那般,不管是遗臭万年还是名传千古,他都不想默默地死去。 Seizes all opportunities, even if will have the heavy losses to the industry, he also refuses to balk! 抓住一切机会,哪怕会对it业产生重创,他也在所不惜！ Now the Internet finance died, does not represent will have died, three years later, five years later, when the entire environment changed, if Teng fast is living, but can also continue to promote. 现在互联网金融死了,不代表就一直会死,三年后,五年后,当整个大环境都变了,滕迅要是活着,还可以继续推动。 If 35 years later, Teng fast, him can't be able to give a thought to the entire industry outlook? 如果三五年后,滕迅都不在了,他还能顾得了整个行业前景吗？ Zhang Zidong is also understood that this, completely understood this, will comfort several. 张子栋也是了解到了这点,看透了这点,才会安慰几句。 Perhaps as for others, completely understood, perhaps had not completely understood, these are immaterial. 至于其他人,也许是看透了,也许没看透,这些都无关紧要。 In their eyes, Teng fast were unable to defend oneself, which also some times think the future matter. 在他们眼中,滕迅都自身难保了,哪还有工夫想未来的事。 At present this does not close in the past, they must face the attack of distant place momentarily, the extrusion facing distant place, such pressure, everyone has received enough. 眼前这一关不度过去,他们要随时面对远方的进攻,面对远方的挤压,这样的压力,大家早就受够了。 So long as can create to the distant place greatly troublesome, everyone did not mind that shoulders some infamy. 只要能给远方造成大麻烦,大家不介意背负一些骂名。 Let alone, who knows true understanding is the misdemeanor? 何况,谁知道真的就是坏事？ The Internet money market and scale expand, is really the good deed? 互联网金融市场和规模都扩大,真的就是好事？ Do the average people, really care about this point? 普通人,真的在乎这一点？ The giant of IT industry, cares truly, is a few. 就连it行业的巨头,真正在意的,也是少数。 At least judging from the present, Teng fast spoiled the promotion plan of distant place even, will still let sunlight and Li Dong at most shouts abuse. 起码在目前看来,滕迅就算破坏了远方的推动计划,顶多也就会让马昀和李东破口大骂罢了。 Therefore no one will raise these, they scolded to scold. 所以没人会提这些,他们骂就骂好了。 Li Dong goes too far, everyone promotes this market together why not. 李东要不是欺人太甚,大家一起推动这个市场何乐而不为。 But Li Dongfei must compel them, that do not blame Teng fast to resort to all means that reckless. 可李东非要逼他们,那就别怪滕迅不择手段,不顾后果。 ...... …… That night, in not tranquil passed. 这一夜,在不平静中度过。 When dawn, Li Dong brought the whole family to board own private plane, Teng fast also starts to promote own finance to pass. 当天亮的时候,李东带着全家人登上自己的私人飞机,滕迅也开始推广起了自己的理财通。 The average people have not thought, some professionals feel actually somewhat strangely. 普通人没多想,一些业内人士倒是觉得有些奇怪。 At this time, Teng did fast have free time promotes these? 这时候了,滕迅还有闲工夫推广这些？ 2 nd and is just on the 3 rd Saturday and in the weekend, including Labor Day, therefore this Hong Kong stock market closes for three days, opens on the 4 th. 二号和三号刚好是周六和周末,连着劳动节,所以这次港股休市三天,四号才开市。 Teng fast actually most should do at present, is not other, but comforts the popular sentiment, in these days time, let own stocks Teng fast the investor to feel relieved, the raising confidence was again right, is insufficient No. 4 opening to fall suddenly again. 滕迅目前其实最该做的,不是别的,而是安抚民心,在这几天时间,让持股滕迅的股民放心,重新升起信心才对,不至于四号开盘再次暴跌。 May manage finances to pass, is comforts the popular sentiment the method? 可理财通,是安抚民心的手段吗？ Moreover Teng fast, when the promoted finance passes, in the network has another sound to exist, is despises and disdains. 而且滕迅在推广理财通的时候,网络上却是有另一种声音存在,都是鄙夷和不屑。 The major forums, find at everywhere some posts of despising. 各大论坛,随处可见一些鄙夷的帖子。 „Teng fast also does these to laugh uproariously to do, the finance passes rottenly, with distant place's Yu’e Bao is not a rank!” “滕迅还搞这些噱头干嘛,理财通多烂,和远方的余额宝不是一个等级！” „Yes, the distant place did not speak, Teng fast also felt all right to boast, was concerned about face?” “就是,远方都不说话,滕迅还好意思自夸,要脸吗？” „ I saved 10,000 toward Yu’e Bao yesterday, today on Saturday, obtains settles accounts the interest on Monday, does not know how much money. “我昨天往余额宝存了0万,今天周六,得到周一才结算利息,也不知道有多少钱。 Passes as for the finance, who saves money who is silly. ” 至于理财通,谁存钱谁傻。” „ In building said right, I also saved 50,000 in Yu’e Bao, letter/believes the artillery elder brother to make money! “楼上说的没错,我也在余额宝存了5万,信炮哥赚大钱！ As for Teng fast, ok! ” 至于滕迅,算了吧！” „......” “……” In the network, is almost one-sided, few help Teng fast speak, praised to Yu’e Bao to the utmost. 网络上,几乎一边倒,没有几个帮滕迅说话的,都对余额宝极尽赞美。 Initially Li Dong and horse Yun in some words that at the Internet congress spoke, including „change bank that” horse Yun said that at this time also bedding bag to Li Eastern end. 当初李东和马昀在互联网大会上说的一些话,包括马昀说的“改变银行”,这时候也被套到了李东头上。 Eats melon people not too many ideas, followed, praised the artillery elder brother in any case for the first time is not. 吃瓜群众没有太多的想法,跟风好了,反正夸炮哥又不是第一次了。 However, some people see this, is the complexion transformation is uncertain. 然而,有些人看到这一幕,却是脸色变换不定。