When Cao Jinsheng reported the matters of ten thousand cartoons, issue that as well as Yu’e Bao got online, office peaceful. 等曹金生汇报完了万卡通的事,以及余额宝上线的问题,办公室安静了下来。 Silent the moment, Liu Hong opened the mouth saying: „ Li, the mobile, Teng fast was very difficult to make the counter-attack method. 沉默了片刻,刘洪开口道:“李总,移动端,滕迅很难做出反击手段了。 At present, we in the mobile space, are almost in the lead comprehensively. 目前,我们在移动领域,几乎全面领先。 Except for the cell phone QQ inherent user community, the browser, the distribution platform and WeChat...... we are the comprehensive leads. 除了手机qq固有用户群体,浏览器、分发平台、微信……我们都是全面领先优势。 But did not have these additional services, the light is cell phone QQ, perhaps also being insufficient makes Teng fast stand firm in the mobile. 而没了这些附加业务,光是手机qq,恐怕还不足以让滕迅在移动端站稳脚跟。 They want and we fight in the mobile space, the difficulty is very very big, or simply has no chance. 他们想在移动领域和我们争锋,难度很大很大,或者说根本没希望。 Has a plan for the present, only then caught up in the pc end! 为今之计,只有在pc端发力了！ Only if they rout our pp and other products in the pc end, brings back to life hopefully, otherwise, Teng fast declines to be inevitable gradually. 除非他们在pc端击溃我们的pp和其他产品,才有希望起死回生,要不然,滕迅渐渐没落下去是必然的。 This, not only we completely understood, many people completely understood. 这点,不但我们看透了,很多人都看透了。 If as expected, Hong Kong stock market opens today, Teng fast the stock price will fall absolutely. 不出意外的话,今天港股开盘,滕迅股价绝对会跌下去。 If Teng fast does not want to make these investors lose the confidence, does not want dead silently, rapidly makes the counter-attack method to be inevitable. 滕迅要是不想让这些投资者失去信心,不想无声无息地死亡,迅速做出反击手段是必然的。 We can wait, they and others not. 我们可以等,他们等不了。 At present, the situation has actually reversed, we are willing to tow actually, but Teng fast will not comply. ” 目前,局势其实已经逆转,我们倒是愿意拖下去,而滕迅不会答应的。” The situation sometimes is rapidness of such transformation, before Li Dong has not opened the live broadcast, is actually Teng fast wants to tow, as the matter stands, Teng fast has the time to complete the layout, completes to pursue. 局势有时候就是转变的这么快,在李东没有开直播之前,其实是滕迅希望拖下去,这样一来,滕迅有时间完成布局,完成追赶。 But when Li Dong live broadcast opens, reverses the aspect directly, the establishing a capital city mobile im hegemonic position, the situation changed! 可当李东直播一开,直接逆转局面,定鼎移动端im霸主地位,情况变了！ At this time, was Teng fast cannot wait. 这时候,是滕迅不能等了。 Lost the hegemonic position of mobile market, the short time looks, does not have the major problem. 丢失了移动市场的霸主地位,短时间看,没有多大问题。 Perhaps the ordinary petty bourgeois, thought that will not have what issue. 普通小市民,也许也觉得不会有什么问题。 May truly insightful, who is not clear, the issue was big! 可真正有眼光的,谁不明白,问题大了！ Three months ago, everyone can not care about the mobile space, now , if said again does not care, said again the mobile Internet is jokes, that is an idiot. 三个月前,大家可以不在乎移动领域,现在,谁要是再说不在乎,再说移动互联网是个噱头,那就是白痴。 Such entrepreneur, does not have the qualifications to be called the entrepreneur. 这样的企业家,也没资格被称为企业家。 Is horse Huateng a fool? 马华腾是傻子吗？ Obviously is not! 显然不是！ Teng fast are some investment institutions the fools? 滕迅的一些投资机构是傻子吗？ Obviously is not! 显然也不是！ Teng fast besides two major stockholders, in the secondary market, actually many investment institutions exists. 滕迅这边除了两个大股东,在二级市场,其实还有不少投资机构存在的。 Once these people felt Teng fast being incapable, dumped Teng fast the stock, may trigger the chain-reaction. 一旦这些人感受到了滕迅的无力,抛售滕迅股票,可能会引发连锁反应。 At this time, horse Huateng did not make the counter-attack method, did not make one see Teng fast the strength, that was courts death. 这时候,马华腾不作出反击手段,不让人看到滕迅的实力,那就是自己找死。 The previous generation, after WeChat routs chatted, horse Huateng is interviewed time, relaxed greatly, said that passed a life and death node. 前世,微信击溃米聊之后,马华腾接受采访的时候,大松一口气,说是度过了一个生死节点。 It looks like in horse Huateng, Teng fast has three big life and death articulares. 在马华腾看来,滕迅有三大生死关节点。 First, with the competition of msn. 第一,和msn的竞争。 The reason that this competition, Tencent wins are many, not only the single is because the fiber optics broke issue, the key lies in msn has not achieved the pinnacle. 这场竞争,腾讯胜利的原因很多,不单单只是因为光缆断了的问题,关键在于msn自身没做到极致。 Second, with 360 to war. 第二,和360的对战。 That time, is Teng fast a big key point, but Teng fast in reacted from the beginning, in addition in the lead, wins finally is not actually difficult. 那一次,也是滕迅的一大关键点,不过滕迅在一开始就做出了反应,加上处于领先优势,最终胜利其实也不算艰难。 Only WeChat, Teng fast makes this project time, almost neglected to eat and sleep, put in massive manpower and resources, simultaneously many teams are researching and developing, is pursuing. 唯独微信,滕迅做这个项目的时候,几乎是废寝忘食,投入了大量的人力物力,同时很多团队都在研发,都在追赶。 Thus it can be seen, Teng fast has attaches great importance. 由此可见,滕迅对此有多重视。 But this time, Teng fast cannot such as the previous generation rout to chat general, routs the distant place rapidly, instead in distant place to the war, bursts the thousand li (500 km), was killed being utterly routed that by the distant place. 可这一次,滕迅没能如前世击溃米聊一般,迅速击溃远方,反而在和远方的对战中,一溃千里,被远方杀的溃不成军。 But life and death node that the previous generation passed, this time really became the crucial moment. 而前世度过的生死节点,这次真的成了生死关头了。 Therefore Li Dong said last night, then the pc war decided however must start. 所以李东昨晚说,接下来pc大战定然要开启了。 Li Dong does not make war, horse Huateng will not make him rest. 李东不开战,马华腾也不会让他歇着。 Liu Hong said, Zhang Xiaolong also said: „ Good, motion here, because everyone only started, therefore we can easily beat them, because we have been ready. 刘洪说完,张晓龙也道:“不错,移动这边,因为大家都是刚起步,所以我们可以轻易击败他们,因为我们早就做好了准备。 But the pc domain, Teng fast did for 11 years! 可pc领域,滕迅做了11年！ In this regard, their foundation is deep, although the distant place for these years has been pursuing, even some domains have surpassed Teng fast. 在这方面,他们基础深厚,远方这几年虽然一直在追赶,甚至部分领域已经超过了滕迅。 May discuss the overall strength, we have the disparity slightly. 可论起总体实力,我们还是稍有差距的。 At present, Teng fast aspect, if hits back, should not fight the battle of attrition with us again, because they cannot tow. 目前,滕迅方面如果做出反击的话,应该不会再和我们打消耗战,因为他们拖不起。 Drags for day, the market reaction is for intense day, finally Teng fast does not need us to act, will die of the internal strife. 拖一天,市场反应就激烈一天,最后滕迅不用我们出手,会死于内讧。 Therefore, pony will choose to fight a battle to force a quick decision absolutely, in the strongest method, routs us. 所以,pony绝对会选择速战速决,以最强的手段,击溃我们。 Perhaps does not need to rout, even if only the minor victory, this also lets the investor and staff sufficiently regains the confidence again, later continues to rub with us. 也许不用击溃,哪怕只是小胜,这样也足以让投资者和员工再次重拾信心,后期继续和我们磨下去。 But Teng fast strongest is at? ” 而滕迅的最强之处在哪？” „ Lies in QQ! Or is not QQ, but was lies in they have consolidated 11 years of circles. “在于qq！或者说不是qq本身,而是在于他们已经巩固了11年的社交圈。 If Teng Xunxiang fights a counterattack battle, only has on QQ acts, has the advantage hopefully, making everyone see that Teng fast also has the potential, but also is competent. 如果滕迅想打一次反击战,唯有在qq上出手,才有希望占据优势,让所有人看到滕迅还有潜力,还有实力。 This time, Teng fast will not strive on QQ alone, should take distant pp as to aim at the target, but makes some strategies. 这次,滕迅不会单独在qq上面出力,应该会以远方pp为针对目标,而做出一些策略。 Was not used in the past msn, the opposite party after all was the overseas software, experienced in Huaxia localization is very bad, all Teng fast who did beat the opposite party, without flowered many times and time. 不用于当年的msn,对方毕竟是国外的软件,在华夏本土化体验做的很差,所有滕迅击败对方,没花多少工夫和时间。 But distant pp, is actually...... is imitates QQ to do from the beginning, user experience of both sides, the function, the area of technology, the disparity is not big. 而远方pp,其实一开始就是……就是模仿qq做的,双方的用户体验,功能,技术领域,差距都不大。 Therefore from these aspects, Teng Xunxiang swiftly has the advantage, the possibility is not big. 所以从这些方面,滕迅想迅速占据优势,可能性不大。 We analyzed long time, if Teng fast this time makes to deal, should not concentrate in these aspects strives, but is some external factors! ” 我们分析了很长时间,滕迅这次如果做出应对的话,应该不会集中在这些方面出力,而是一些外因！” Zhang Xiaolong speaking of external factor time, Li Dong selects the eyebrow say/way slightly: „Said your analyses.” 张晓龙说到外因的时候,李东微微挑眉道:“说说你们的分析。” The competition, judged that is very under important to a step trend. 企业竞争,判断对手下一步的走势很重要。 Ahead of time makes sentences in advance, might establish the chance very much ahead of time. 提前做出预判,很有可能会提前奠定胜机。 Now, if can judge that Teng fast the next step goal and direction, the distant place makes to deal ahead of time, Teng fast is unable swiftly to occupy the situation, finally this competition, the probability of failure will increase. 如今,如果能判断出滕迅下一步的目标和方向,远方提前做出应对,滕迅无法迅速占据先机,最后这场竞争,失败的几率会大增。 Zhang Xiaolong sees Li Dong to attach great importance, immediately said: „ According to me fast management to pony and analyses of other Teng, they will not give up they biggest advantage, but does not use. 张晓龙见李东重视,马上道:“按照我对pony和滕迅其他管理层的分析,他们不会放弃他们最大的优势而不去利用。 In front of me has said that they biggest advantage, is not QQ, but has established 11 years of user communities and circle. 我前面说过,他们最大的优势,不是qq,而是已经建立了11年的用户群体和社交圈。 Naturally, this user community, in these three years, was carved up by us. 当然,这个用户群体,在这三年中,被我们瓜分了很多。 But wants to create the attack to the distant place, they need the backflow of these user communities. 而想对远方造成打击,他们需要这些用户群体的回流。 From the technical point, with user experience, they are hard to achieve this point solely, all of distant place do not miss compared with Teng fast, even is more perfect. 单一从技术层面,和用户体验方面,他们难以做到这一点,远方的一切不比滕迅差,甚至更完善。 Therefore, I analyze, Teng fast must first do, plays the sentimental sign. ” 所以,我分析,滕迅第一个要做的,就是打感情牌。” „Sentimental sign?” “感情牌？” Li Dong raised an interest slightly, said with a smile: „You said the sentimental sign, how should this sign hit?” 李东稍微提起了一点兴趣,笑道:“你说感情牌,这张牌又该如何去打？” „Summoned the old user to return! Returns to QQ from pp.” “召唤老用户回归！从pp回归qq。” „Specifically said.” “具体说说。” Zhang Xiaolong some said embarrasedly: „ This I did not say, the way had. 张晓龙有些讪讪道:“这个我也不好说,方式有很多。 However summoned the old user to return, absolutely was their method, this I was very definite. 不过召唤老用户回归,绝对是他们的一个手段,这点我很确定。 the pp user, as we all know, most origins, are actually the QQ user communities. pp的用户,大家都知道,大部分来源,其实都是qq的用户群体。 Now although chose pp, but many both are actually using, they have the sentiment to QQ. 如今虽然选择了pp,可很多人其实两者都在用,他们对qq是有感情的。 The attractiveness that so long as Teng fast this sentiment sign hits, some users choose the backflow, this is also inevitable. ” 只要滕迅这张感情牌打的漂亮,一部分用户选择回流,这也是必然的。” His voice falls, Liu Hong is refutes: „ I do not believe, these users chose pp in the past, naturally has its reason! 他话音落下,刘洪却是反驳道:“我倒不这么认为,这些用户当年选择了pp,自然是有其原因的！ Now kept pp, had explained, they had the tendency. 现在留在了pp,就已经说明,他们有了倾向。 Even suddenly return QQ, will still continue pp sooner or later. ” 就算一时间的回归qq,迟早也会继续回pp的。” Zhang Xiaolong did not refute, but said: „ Teng fast needs is suddenly, suddenly dampens the sharp qi of distant place, this was enough. 张晓龙也不反驳,只是道:“滕迅需要的就是一时间,一时间挫伤远方的锐气,这就足够了。 The distant place is known as the unbeaten the enterprise! 远方号称不败的企业！ Now under the group enemy observes the situation, the distant place can also be smooth, because of undefeated! 如今在群敌环视之下,远方还能顺风顺水,就是因为不败！ Once we are dampened the sharp qi by Teng fast now, the group enemy observed the situation did not say, we will have the huge psychological dropping variance. 一旦我们现在被滕迅挫伤了锐气,群敌环视不说,我们自己也会产生巨大的心理落差。 But at this time, may cause other enterprises to see the opportunity, closes, we will run about to deal. 而这时候,可能会导致其他企业看到机会,一拥而上,我们会疲于应对。 As the matter stands, gave the opportunity that Teng fast panted for breath. 这样一来,就给滕迅喘息的机会了。 Hits the snake not dead instead by its evil, Teng fast is not a weak one, to time that they pant for breath, lays down the land mine to us, counter- came, to kill us excessively, was not the not possible matter. ” 打蛇不死反受其害,滕迅并不是弱者,给他们喘息的时间,就是给我们自己埋下地雷,反过头来,炸死我们,也不是不可能的事。” This Liu Hong has not refuted actually, the hesitation moment said slightly: „ That is true, the key actually does not lie in Teng fast, but lies in we. 这点刘洪倒是没反驳,微微沉吟片刻道:“的确如此,关键其实不在于滕迅,而在于我们自身。 Our opponents, were somewhat many. 我们的对手,有些多了。 So long as Teng fast hits a vanguard, lets our opponents, saw that we are not invincible, these person of sudden possibilities are very big. ” 滕迅只要打个先锋,让我们的对手,看到我们也不是无敌的,这些人一拥而上可能性很大。” „That said that now we must do leaves behind these users, doesn't make them return?” “那这么说,我们现在要做的就是留下这些用户,不让他们回归？” „ It is not does not make them return is so simple, this only not goings to the roots of the problem, we can definitely take this opportunity, continuation let clear out the rapid old user to drain a major part! “不是不让他们回归那么简单,这样只治标不治本,我们完全可以利用这次机会,继续让滕迅的老用户流失一大部分！ Once their old users continue to drain, under has one misfortune after another, Teng fast the battle efficiency was weakened the pinnacle by us! ” 一旦他们的老用户继续流失,雪上加霜之下,滕迅战斗力就被我们削弱到了极致！” „......” “……” Several people discuss spiritedly, various suggestions have. 几人议论纷纷,各种建议都有。 Everyone can arrive at the present in this position, even if only an average person, may after gradually influencing and experience of environment, is impossible really a skill not to have. 大家能在这个位置上走到现在,哪怕原本只是个普通人,可经过环境的熏陶和历练,不可能真的一点本事都没有。 Ali's eighteen lohans, Teng fast are five brave generals, from the beginning the fierce people? 阿里的十八罗汉,滕迅的五虎将,难道一开始就都是猛人？ Everyone walks step by step, seen were many, informed and experienced were many, will be naturally mature. 大家都是一步步走过来的,见的多了,历练的多了,自然会成熟的。 Li Dong five years ago what understands? 李东五年前懂什么？ He five years ago , has not thought he will control asset about 400 billion giant groups. 他五年前,也没想过他会掌控一家资产将近4000亿的巨型集团。 At that time made him run such group, let alone 400 billion, 4 billion groups, he can fold the teng huang. 当时让他掌管这样的集团,别说4000亿,40亿的集团,他都能给折腾黄了。 But five years later, Li Dong seemingly has no change, in fact changed actually produces in influencing subtly. 可五年后,李东看似没什么变化,实际上变化却是在潜移默化间产生了。 Liu Hong these people also so, after gradually influencing with informed and experienced, the experience was broad, the vision was high, the thought was also opened gradually, somewhat suggested, Li Dongting is also feeling good. 刘洪这些人同样如此,经过熏陶和历练,见识广了,眼界高了,思维也渐渐被打开,有些建议,李东听着也觉得挺不错的。 But rapid next trend of several people to clearing out judged, Li Dong thought is also credible. 而几人对滕迅的下一步走势判断,李东觉得也还算靠谱。 Listens to their words, Li Dong made to deploy simply, then set out to arrive at the window, remote looked at the distant place, there should be south, this moment southern horse Huateng, what is also thinking? 听完他们的话,李东简单做了一下部署,接着就起身走到窗边,遥看远方,那里应该是南方,此刻南方的马华腾,又在想什么呢？ ...... …… Shenzhen stock market. 深市。 horse Huateng had held many conferences continuously. 马华腾已经连续开了多场会议。 From last night to the present, he has almost not slept, on early morning, rested for about two hours. 从昨晚到现在,他几乎没怎么睡觉,也就凌晨时分,休息了两个小时左右。 At this moment, a horse Huateng word establishes a capital city saying: „ Speed implements the new plan! 此刻,马华腾一言定鼎道:“速度实施新方案！ The mobile does not give up , to continue to attack a fortified position! 移动端不放弃,继续攻坚！ the pc end, the first duty is to then let our user backflow, no matter any method, so long as the user backflows part, we had room for operation! pc端,第一任务便是让我们的用户回流,不管任何手段,只要用户回流一部分,我们就有了操作的空间！ Hype marketing, is not Li Dong patent! 炒作营销,也不是李东的专利！ At this time, has torn to pieces the face, did not need to care about the idea of distant place, did not need to fear them to be discontented, any method, can use used! 这时候,已经撕破了脸,不用在乎远方的想法,也不用怕他们不满,任何手段,能用上的都用上！ Remember, you now or Teng fast person, even if in your hearts is thinking turns to the distant place, must make the distant place see your values! 记住,你们现在还是滕迅的人,哪怕你们心中想着投靠远方,也要让远方看到你们的价值！ Teng fast does not attack bursts, looks like in Li Dong, you are one crowd of waste! 滕迅不攻自溃,在李东看来,那你们就是一群废物！ Only has dozen of pains he, even defeats him, can make him understand, Teng fast does not have the mediocre person! 唯有打痛他,甚至打败他,才能让他明白,滕迅没有庸才！ Guomei learns from another's mistakes, Guomei's victory is too relaxed, felt to Li Dong relaxed, Guomei's people is a mediocre person, therefore Guomei's executive almost trades one now! 国梅就是前车之鉴,国梅的胜利来的太轻松,轻松到李东觉得,国梅的人都是庸才,所以现在国梅的高管几乎换了一茬！ No matter how I you think that but you with all one's strength, you think now Li Dong enters the stadium to you are a new start, that was completely mistaken! 我不管你们心里怎么想的,可你们现在不出死力,你们觉得李东入场对你们是一个新的开始,那就大错特错了！ No matter for Teng fast, is for your future, this time, can win cannot defeat! ” 不管是为了滕迅,还是为了你们自己的将来,这一次,能胜不能败！” The people nod hastily, no matter how they actually think that at this time, even hopes that Li Dong enters the stadium, horse Huateng right. 众人都连忙点头,不管他们这时候到底怎么想的,甚至盼望李东入场,马华腾的话都没错。 Loses, must have losing of dignity. 输,也要有尊严的输。 Lost is too miserable, Li Dong will unable to have a liking for them. 输的太惨,就连李东都不会看得上他们。 Won well, lost, that also makes Li Dong eat to owe greatly, like this he knows, Teng fast does not have the weak one, is strong soldier brave warriors! 赢了最好,输了,那也让李东吃个大亏,这样他才知道,滕迅无弱者,都是强兵悍将！ This, is the value in a big way manifests. 这,才是价值的最大体现。 The smart people were needless to say too, quick, Teng fast the executives went out to issue the duty in abundance. 聪明人不用说太多,很快,滕迅的高管们纷纷出去布置任务了。 Zhang Zidong and slow Chenye these two senior statesmen have not gone out with others together. 张子栋和徐晨烨这两位元老没有跟其他人一起出去。 When the people walked, slow Chenye knits the brows: „ Pony, you that words, somewhat were just pessimistic. 等众人走了,徐晨烨皱眉道:“pony,你刚刚那番话,有些悲观了。 Had an accident? ” 是不是出事了？” horse Huateng rubbed the temples, said slowly: „ In the morning, Hong Kong stock market opens, you should know. 马华腾揉了揉太阳穴,缓缓道:“早上,港股开盘,你们应该都知道了。 Before WeChat gets online, Teng fast the stock price has achieved about 80 Hong Kong dollar each, the market value is close to 20 billion US dollars. 微信上线之前,滕迅股价已经达到了80港币每股左右,市值接近200亿美元。 Compared with 08 year-end 50 Hong Kong dollar each, as the economy recovers, increase naked eye obvious. 比起08年年底50港币每股,随着经济复苏,涨幅肉眼可见。 Saw, we started to attack toward 100 Hong Kong dollars, even higher domain impact, suddenly, all changed! 眼看着,我们开始往100港币冲击了,甚至更高的领域冲击,陡然间,一切都变了！ Last night WeChat became a handing down glossary, became the only upper dog. 昨晚微信成了口口相传的词汇,成了唯一的成功者。 But chatted with Teng fast, actually by the position of loser, became the stepping-stone of WeChat and distant place. 而微聊和滕迅,却是以失败者的地位,成了微信和远方的踏脚石。 In the morning Hong Kong stock market opening, closed in 82 Hong Kong dollar each stock Teng fast yesterday, the instantaneous decline range was about 10. 早上港股一开盘,昨天收盘于82港币每股的滕迅,瞬间跌幅达到了十左右。 Moreover the declining trend is very obvious, has the bloody collapse sign. 而且下降趋势还很明显,有血崩的迹象。 Some investors, could not sit still. 有些投资方,坐不住了。 One in the morning, I received 10 calls at least, is asking Teng fast the next response. 一早上,我起码接到了十个电话,都是在问滕迅下一步应对方案的。 Does not make to deal, spreads the good news, perhaps, we really or attacked bursts. 再不做出应对,放出利好消息,也许,我们真要不攻自溃了。 Even...... that side mih is also inquiring, the discarded mobile space, when can take carry back! ” 甚至……mih那边也在过问,丢掉的移动领域,何时才能拿回来！” This saying one, several people are the whole face are dignified, the biggest investor, cannot take a seat unexpectedly quickly, outside in sorrow contracts to make Teng fast in imminent danger instantaneously! 这话一出,几人都是满脸凝重,最大的投资方,居然这么快就坐不住了,外忧内患瞬间让滕迅岌岌可危起来！