RIH :: Volume #9

#864: Degeneration is the complex process

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When «Harry Potter And Under Death Saint» by 452.45 million US dollars files of box office from the North American market, it also basically ended showing of overseas area, the final global box office arrived in 1.47658 billion US dollars this terrifying digit., 当《哈利波特与死亡圣器下》以4亿5245万美元的票房从北美市场下档时,它也基本结束了海外地区的放映,最终的全球票房累计来到了14亿7658万美元这一恐怖的数字上。, Such box office record also ensure the movie forcing last year greatly hot «Snow and ice Big Risk», sat in the shadow history Box office list's fourth position steadily. 这样的票房成绩也保证影片力压去年大热的《冰雪大冒险》,稳稳坐在了影史总票房榜第四名的位置上。 The «Harry Potter» series movie comes to the end, amounts to eight movies the box offices to reach as high as 8.35645 billion US dollars, surpasses the George Lucas «Star War» six tunes, becomes in history the highest-grossing series movie. 《哈利波特》系列电影就此告一段落,总计八部影片的票房累计高达83亿5645万美元,超过乔治?卢卡斯的《星球大战》六部曲,成为有史以来最卖座的系列电影。 However, the box office is only the tip of the iceberg of «Harry Potter» series profit, the income that various types of peripheral derivatives bring is huger and terrifying. 然而,票房只是《哈利波特》系列获利的冰山一角,各种周边衍生品带来的收入更为巨大和恐怖。 When did not have initial Wall Street to forecast the movie that ended can create 100 billion US dollars output value to be like that exaggerating, but «Saint under files after Harry Potter And Death " , according to the statistics of many authoritative organizations, " Harry Potter» series except the original works the income of novel and beyond movie box office, the peripheral derivative total brought 48 billion US dollars income for Walt Disney, but was based on the industrial value of this creation to be close to 80 billion US dollars! 虽然没有当初华尔街预测的电影结束时能创造千亿美元产值那般夸张,但在《哈利波特与死亡圣器下》下档后,根据多家权威机构的统计,《哈利波特》系列除去原著小说和电影票房的收入外,周边衍生产品总计为华特迪士尼带来了480亿美元的收入,而以此为基础创造的产业价值接近了800亿美元！ These have the income of statistics merely, the sales of some countries and regions are really unquantifiable, but except genuine product that outside can count, in some copyright protection disadvantageous countries and regions, existence of massive pirating and knockoff product, if these computations, said that " Harry Potter » series created a value 100 billion US dollars industry chain is not exaggerating in ten years. 这些仅仅是有统计的收入,有些国家和地区的产品销售实在难以计算,而除去能统计到的正版产品外,在一些版权保护不利的国家和地区,还有大量盗版和山寨产品的存在,如果将这些计算在内,说《哈利波特》系列在十年间创造了一条价值千亿美元的产业链一点都不夸张。 Did not say that Disney and other profit sides, solely is Ryan, from the income of peripheral derivative, obtained amounted to 3 billion US dollars after-tax share, this has not calculated that he as shareholder, these dividends of Walt Disney attaining. 不去说迪士尼和其他获利方,单单是瑞恩自己,就从周边衍生品的收入上,获得了总计30亿美元的税后分成,这还不算他以股东的身份,从华特迪士尼拿到的那些红利。 If the books can create super rich and powerful people, that belongs to «Harry Potter» series. 如果说书籍能造就一个超级富豪,那非《哈利波特》系列莫属。 Although with the termination of movie, income of entire series creation. Will exhibit the condition of sliding, 100 billion US dollars but absolutely are not the end points, this industry chain also in the Disneyland and each corner in Disney child channel as well as world, what continuous is Ryan and Disney creates the giant earning. 尽管随着影片的完结,整个系列创造的收入。会呈现出下滑的状态,但千亿美元绝对不是终点,这条产业链还会在迪士尼乐园、迪士尼儿童频道以及世界上的每一个角落,源源不断的为瑞恩和迪士尼创造巨大的营收。 Moreover the series movie terminated, in the Disney short-term is impossible to photograph, therefore the animation anthology of «Harry Potter» series, was taken the program by Disney, no matter the animated cartoon can obtain like the movie enormous success in the future, can promote the sale of peripheral product. 而且系列影片完结了,迪士尼方面短期内也不可能重新拍摄,于是《哈利波特》系列的动画剧集,被迪士尼提上了日程,不管动画片未来能不能获得如同电影般巨大的成功,都能促进周边产品的销售。 Yes, selling peripheral is this series eternal subject! 是的,卖周边才是这个系列永恒的主题！ When the new promulgation season starts the steep competition. The media and public then looked, can discover another terrifying fact, the shadow history box office first five movies are Disney completely, has the direct relations with Ryan. 当新的颁奖季展开激烈竞争的时候。媒体和公众回头去看,能够发现另一个恐怖的事实,影史票房前五位的电影全部属于迪士尼,都与瑞恩有着直接的关系。 «Avatar» «Titanic» «Avengers» «Harry Potter And Under Death Saint» «Snow and ice Big Risk» occupied first five of the world shadow history box office list, but will look again in the future, «Lord of the Rings 3: King return» «Caribbean pirates 3: Difficult situation» «Toy Story 3» and many other Disney produces and movie of release is still the main army of second echelon. 《阿凡达》《泰坦尼克号》《复仇者联盟》《哈利波特与死亡圣器下》《冰雪大冒险》占据了世界影史票房榜的前五位,而再往后看,《魔戒三:王者归来》《加勒比海盗三:惊涛骇浪》《玩具总动员三》等众多迪士尼出品和发行的影片依然是第二梯队的主力军。 Disney manufactures in the whole world Film Market, flows off the mark that is unable to obliterate, Hollywood definitely over the past 20 years and Ryan name, will record forever above the annals. 迪士尼制作在整个世界电影市场上,都流下了无法磨灭的印记,好莱坞必然会将过去的20年和瑞恩的名字,永远纪录在史册之上。 „Has been born since Hollywood and even the movie. Never a person or a company, have achieved the Ryan so crazy result!” “从好莱坞乃至电影诞生以来。从来没有一个人或者一家公司,做到过瑞恩这般疯狂的成绩！” When new year of arrival, in " Time » beginning of the year publication, selected Ryan to take the title page character again. And supplemented with these words. 新的一年到来时,《时代周刊》的开年刊上,再次选用了瑞恩作为封面人物。并且辅以了这段话。 Later, «Harry Potter And Under Death Saint» finished the Oscar best picture nomination, many media think that this movie can definitely attack the best picture young metal statue. 随后不久,《哈利波特与死亡圣器下》获得了奥斯卡最佳影片提名,很多媒体认为这部影片完全可以冲击最佳影片小金人。 „This is only the breathing out head of media hype.” “这只是媒体炒作的嘘头。” Sits on the Malibu beach, is getting nice and warm Sun. Ryan is Sandy who side wears the small sunglasses is truncating the apple, said to another side Taylor, „they need the eye-catching news. «Harry Potter And Death Saint», although is end of one super series, so long as I am also living, obtains the Oscar best picture possibly approaches to zero.” 坐在马里布海滩上面,晒着暖烘烘的太阳。瑞恩为旁边戴着小墨镜的桑迪削着苹果,对另一边的泰勒说道,“他们需要吸引眼球的新闻。《哈利波特与死亡圣器》虽然是一个超级系列的终结篇,但只要我还活着,获得奥斯卡最佳影片的可能就接近于零。” „Why that this is, father?” “那这是为什么呢,爸爸？” As this family's important one, was influenced by what one sees and hears in addition since childhood, quick six -year-old Sandy had understood some meanings of Representative Oscar, „are our movies not very splendid? Didn't we have money to be the movie create the propaganda?” 作为这个家庭重要的一员,加上自幼耳濡目染,快六岁的桑迪已经懂得了奥斯卡代表的一些含义,“我们的电影不够出色吗？还是我们没有钱为电影做宣传了？” „Dear......” Ryan will truncate good Apple to hand over, „this is Oscar regular one, several years later you will understand.” “亲爱的……”瑞恩将削好的苹果递过去,“这是奥斯卡的规则之一,再过几年你就明白了。” Similarly is the magic type, similarly the propaganda justice ultimately will defeat evilly, similarly reputation and box office double harvest, but «Lord of the Rings 3: King return» can sweep away the Academy Awards ceremony, «Harry Potter And Death Saint» might only win several comfort technical prizes very much. 同样是魔幻类型,同样宣传正义最终会战胜邪恶,同样口碑和票房双丰收,而《魔戒三:王者归来》能横扫奥斯卡颁奖典礼,《哈利波特与死亡圣器》则很有可能只拿几个安慰性的技术奖。 Do not say " Lord of the Rings 3: The King return » past competitor was not strong, who knows this movie was to work as biggest popular, the prize was also name will follow reality, but " Harry Potter » series compared with " Lord of the Rings » series, except child outside, disadvantage that one big was unable to reverse- Tolkien had died, Ryan is also living, and had a bright future! 不要说《魔戒三:王者归来》当年的竞争对手不强,谁都知道这部影片是当届的最大热门,获奖也是实至名归,而《哈利波特》系列与《魔戒》系列相比,除去更加儿童化外,还有一大根本无法逆转的劣势-托尔金已经死了,瑞恩还活着,而且前途远大！ This is Ryan to Oscar who Sandy said unwritten regular one, looks like Heath? Ledger by cracking with the teeth. The superior prize that poisons is the same, the deceased person's always some privileges on Oscar. 这就是瑞恩对桑迪说的奥斯卡的不成文的规则之一,就像是希斯?莱杰凭借嗑.药死掉的优势获奖一样,死人在奥斯卡上面总有一些特权。 If Ryan has the accident/surprise before the voting, «Harry Potter And Death Saint» definitely will obtain the best picture. 如果瑞恩在投票前出现意外,《哈利波特与死亡圣器》必然会获得最佳影片。 Naturally, Ryan is not crazy, now a young metal statue of best picture, extremely will not be placed in the eye by him, Disney not for this movie public relations. 当然,瑞恩没有那么疯狂,如今一个最佳影片的小金人,也不会被他太过放在眼睛里,迪士尼都没怎么为这部影片公关。 Even, Ryan has not attended this Academy Awards ceremony later. 甚至,瑞恩随后都没有出席这一届的奥斯卡颁奖典礼。 After the Academy Awards ceremony, names as «World of Warcraft officially: The angry prince» movie, before being in screened the final propaganda stage, including Ryan, Taylor and Natalie main performers, starts to run for the propaganda of this movie, unlike the past movie, the game reorganized the movie successful example to be very few, Ryan also put during most energy the propaganda. 在奥斯卡颁奖典礼后,正式命名为《魔兽世界:愤怒的王子》的电影,进入了上映前的最后宣传阶段,包括瑞恩、泰勒和娜塔莉等主要演职人员,都开始为这部影片的宣传奔走,与以往的影片不同,游戏改编电影成功的例子少之又少,瑞恩也将大部分精力投入到了宣传之中。 Disney also reaches as high as 300 million US dollars movie for this total investment, utilized affiliated all media resources, the television, broadcasting station, newspaper, magazine, the cybercommunity and on the social media, can see «World of Warcraft everywhere: Angry prince» news and advertisement. 迪士尼也为这部总投资高达3亿美元的电影,动用了旗下所有的媒体资源,电视、电台、报纸、杂志、网络社区和社交媒体上面,到处可以见到《魔兽世界:愤怒的王子》的新闻和广告。 In addition, stemming from the Ryan confidence, Disney still invested the magnanimous resources on the peripheral product, the puppet and toy of human, beast person, dwarf and even disaster dead spirit after hitting version sample preparation, began the production, but weapon that in the play the whole show uses, for example Arthas the strength and Darian Nashir? Maugue Laney's ashes envoy and Jianna? Prode Moore's iron-covered law stick wait/etc.. 此外,出于对瑞恩的信心,迪士尼方面还在周边产品上投入了海量的资源,人类、兽人、矮人乃至天灾亡灵的玩偶、玩具在打版制样后,均投入了生产,而剧中主要人物使用的武器,比如阿尔萨斯的米奈希尔之力、达里安?莫格莱尼的灰烬使者、吉安娜?普罗德摩尔的铁皮法杖等等。 Modeling in these weapon and game has the significant difference, without that complicated magnificent, in maintaining the foundation of eye-catching, tends to the battlefield usable design. 这些武器与游戏中的造型都有明显的区别,没有那么繁复华丽,在保持拉风的基础上,更趋向于战场实用性的设计。 Meanwhile, Blizzard entertainment to coordinate Disney propaganda film, on start contact surface of game, made being shown to the public date of movie, goes to watch movies the game fan who attracts most foundation. 同时,暴雪娱乐方面为配合迪士尼宣传影片,在游戏的开始界面上,也打出了影片的公映日期,借此吸引最为基础的游戏迷前去观影。 After April, Disney film company emitted the first official preview finally, the probably two minutes are long. 进入四月份后,迪士尼影业终于放出了第一支正式的预告片,大概有两分多钟长。 The preview between the allied armies and war green skin of Shouren human, dwarf and higher elf that the demonstration begins, mainly regarding Arthas? Nashir launches, demonstrated in turn his youngster period collection myriad loves in a palace life, do follow king of Mladin hill? The copper must with the bright envoy Wuseer study profession, the deep love to the kingdom and shoulders under the serious burden to go to the battlefield to strength the hope, with Jianna? Prode Moore's entanglement, purifies Stan Sohm finally! 预告片除了展示开头的人类、矮人和高等精灵的联军与绿皮兽人之间的大战外,主要围绕着阿尔萨斯?米奈希尔展开,依次展示了他少年时期集万千宠爱于一身的宫廷生活,跟随山丘之王穆拉丁?铜须和光明使者乌瑟尔的学习生涯,对力量的渴望和对王国的热爱以及肩负沉重的负担下走上战场,与吉安娜?普罗德摩尔的纠缠,还有最后的净化斯坦索姆！ Is the preview, appeared the movie broad imposing manner, felt the magic epic feeling, the splendid special effect made one praise to the heavens, this absolutely was not «Dragon And Underground City» that five cents special effect can compare. 仅仅是预告片,就显现了影片恢弘的气势,充满了魔幻史诗感,出色的的特效更是令人叹为观止,这绝对不是《龙与地下城》那种五美分特效可以比拟的。 Again is the preview, although is very short, but can also see, Arthas? Setting in Nashir and game and novel is not completely same, entire story in maintaining main frame foundation, obviously conducted the large scale reorganization. 再就是预告片虽然很短,但从中也能看出,阿尔萨斯?米奈希尔与游戏和小说中的设定并不完全相同,整个故事在保持主体框架的基础上,明显进行了大幅度的改编。 This naturally can bring in some iron rod game fan disaffection, is good stemmed from the hand of Ryan because of this series, the screenplay is also he reorganizes personally, can downplay some fan disaffection. 这样自然会引来一些铁杆游戏粉丝的不满,好在这个系列本就出自瑞恩之手,电影剧本同样是他亲手改编而成,可以将粉丝的不满淡化一些。 At a propaganda activity in Los Angeles, Ryan also accepted the interview of reporter for this reason, talked about the Arthas issue specially. 在洛杉矶的一个宣传活动上,瑞恩也为此接受了记者的专访,特意谈到了阿尔萨斯的问题。 „Movie with the games and novel completely different one manifestations, in absolute the lead as the movie, Arthas has the complex psychology and character, the movie indeed was telling story that he degenerates, the process that but he degenerates, is not completed in a short time, but is one fairly is quite long and complex process.” “电影是与游戏和小说完全不同的一种表现形式,作为影片中绝对的主角,阿尔萨斯有着复杂的心理和性格,影片的确是在讲述他堕落的故事,但他堕落的过程,不是短时间内完成的,而是一个相当长和相当复杂的过程。” „In setting of game, what degeneration of Arthas are more is because, undeniably, his degeneration cannot be inseparable from, but had nothing to do with the environment of surroundings? Therefore, Disney film company while this magic epic story turns into the splendid picture, is discussing the reason that Arthas degenerates, this will be an issue of deep level.” “在游戏的设定中,阿尔萨斯的堕落更多的是因为自己,不可否认,他的堕落与自身脱不了干系,但与周围的环境就无关了吗？因此,迪士尼影业在将这个魔幻史诗故事变成精彩的画面的同时,也在探讨阿尔萨斯堕落的原因,这将是一个深层次的问题。” These that Ryan said are not exaggerating, perhaps his script is the standard popcorn script, but Natalie is different from Michael Bay this standard commercial film Director, movie that she produces, in foundation that in retaining the Ryan business decided that took some of her individual styles, quite discusses the reason that under Arthas this tragedy had simply. 瑞恩说的这些并不夸张,或许他的剧本是个标准的爆米花剧本,但娜塔莉毕竟与迈克尔?贝这种标准的商业片导演不同,她制作出的电影,在保留了瑞恩商业立意的基础上,还是带上了一些她的个人风格,较为浅显的探讨了下阿尔萨斯这个悲剧产生的原因。 Naturally, as a commercial film, these selects to stops, will not affect the commercial attribute of movie.( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 当然,作为一部商业片,这些都是点到即止,不会影响到电影的商业属性。(未完待续请搜索飄天文學,小说更好更新更快!
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