RIH :: Volume #9

#859: Crazy periphery


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Disney animated film «Snow and ice Big Risk» since Japan has opened the picture the box office explosive table, for successive 13 weeks won the championship, seizes by force 239 million US dollars box office, forcing «Spirited Away», becomes the day umbra history box office champion!” “迪士尼动画电影《冰雪大冒险》自日本开画以来票房爆表,连续13周获得冠军,豪夺2.39亿美元票房,力压《千与千寻》,成为日本影史票房冠军!” After the new year starts, «Snow and ice Big Risk» reports of victory keep coming, not only advances triumphantly in North America Film Market, tops 400 million US dollars with ease, in another animation great nation Japan, obtained made the result that one stared dumbfounded, has pressed «Spirited Away» and «Titanic», oneself will be placed in Japan's first position. $(). ( w ) ( x ).() 新的一年开始后,《冰雪大冒险》捷报频传,不但在北美电影市场上一路高歌猛进,轻松突破4亿美元大关,在另一个动漫大国日本,也取得了令人瞠目结舌的成绩,压过《千与千寻》和《泰坦尼克号》,将自己摆在了日本第一的位置上。$().(w)(x).() At the afterward Academy Awards ceremony, «Snow and ice Big Risk» won the best animation lengthy pictures and best original song two young metal statues, although Oscar's drawing to movie box office is limited now, actually can play certain leading role, the performance of movie in commercial, presented the short resurgence. 随后的奥斯卡颁奖典礼上,《冰雪大冒险》捧回了最佳动画长片和最佳原创歌曲两座小金人,虽然如今奥斯卡对电影票房的拉动有限,却总能起到一定的带动作用,影片在商业方面的表现,也出现了短暂的回潮。 By mid March time, «Snow and ice Big Risk» in abundance under files from all over the world markets including North America, but the final box office digit can only with the media mouth in miracle described. 到了三月中旬的时候,《冰雪大冒险》从包括北美在内的全球各地市场上纷纷下档,而最终的票房数字只能用媒体口中的‘奇迹’来形容。 North America, the movie altogether obtained 436.75 million US dollars box office records, this is Disney Animation Studio best North America box office record. 北美方面,影片总共取得了4亿3675万美元的票房成绩,这是迪士尼动画工作室最好的北美票房成绩。 Overseas aspect, because in the Japanese super greatly hot relations, the overseas box office of movie is especially splendid, the grand total attained 913.26 million US dollars. 海外方面,因为在日本超级大热的关系,影片的海外票房尤其出色,总计拿到了9亿1326万美元。 Therefore, " Snow and ice Big Risk » world box office is 1.35001 billion US dollars, arrived at the shadow history box office's fourth position, becomes existence that is next to «Avatar» «Titanic» and «Avengers»! 于是,《冰雪大冒险》的全球票房为13亿5001万美元,来到了影史票房第四位的位置,成为了仅次于《阿凡达》《泰坦尼克号》和《复仇者联盟》的存在! The movie not only made Walt Disney successfully take back amounted to 350 million US dollars investment, but also had about hundred million US dollars profit, which perspective regardless of, this were in a business attains the successful remarkable work greatly. 影片不但让华特迪士尼成功收回了总计3亿5000万美元的投资,还产生了近亿美元的利润,无论从哪方面来说,这都是一部商业上大获成功的杰出作品。 The «Snow and ice Big Risk» box office is splendid, but as the animation lengthy picture profit key peripheral product on, the income that Disney yields are more. 《冰雪大冒险》的票房出色,而作为动画长片盈利重点的周边产品上,迪士尼获得的收益更多。 With the movie comprehensive under files, dvd was put on the program by Disney naturally, blue light bd was opening sells sold 3.5 million on the same day crazily. The sales record of creation animated film, in later one week, dvd total sold 7.7 million in history, only this brought 135.6 million US dollars income for Disney. 随着电影全面下档,dvd自然而然被迪士尼提上了日程,蓝光bd在开卖当日就狂卖350万张。创造有史以来动画电影的销售记录,之后的一周中,dvd总计卖出了770万张,单是这一项就为迪士尼带来了1亿3560万美元的收入。 This is only one week of time, the sale of dvd is a long-term process. 这只是一周的时间,dvd的销售将是一个长期的过程。 But has operated " Snow and ice Big Risk » original sound big small dish that sells, the performance is especially outstanding, capture to compel the ll wave ardtop200 special edition sale list champion 13 times, the original tape has sold 3.53 million, " let.it.go » single sales volume breaks through 7 million! 而早就开售的《冰雪大冒险》原声大碟,表现尤其出色,十三次夺得逼ll波ardtop200专辑销售榜冠军,至今原声带已售出353万份,《let.it.go》单曲销售量突破700万! As phenomenon level animated film, «Snow and ice Big Risk» broadly by all over the world the favor of audience. Although movie comprehensive under files, but the influence is still huge, particularly continues to blossom in radiant splendor in the peripheral derivative market, from the three urinary deficiencies roaming of the same name to the skirt of leading lady, becomes the goods in great demand, in addition the advertise creativity of various types of puppet, cosmetics and authorization, making one has to admire Disney really to have own unique merit in the movie industrial production operation. 作为现象级动画电影,《冰雪大冒险》广受世界各地的观众的青睐。虽然影片全面下档,但影响力依然巨大,尤其是在周边衍生品市场上继续大放异彩,从同名的三消手游到女主角的裙子,统统都成为抢手货,再加上各种玩偶、化妆品、授权的广告创意等,令人不得不佩服迪士尼在电影产业化运作上确实有自己的独特之处。 The investigation information that according to a Wall Street authoritative organization issues, in the movie Anna and Elsa's same skirt in less than six months, only sold over 3 million in North America , Britain and Australia! 根据华尔街一家权威机构发布的调查信息,影片中安娜和艾尔莎的同款裙子在不到半年的时间,仅在北美、英国、澳大利亚三地就售出了超过300万条! Each Elsa skirt average price about 149 US dollars. Only was „ the Aisha skirt „ a Disney made approximately 450 million US dollars astonishing income! 每条“艾尔莎裙”的均价在149美元左右。光是“艾莎裙“一项迪士尼就获得了约4亿5000万美元的惊人收入! Yes, you have not misread, is 450 million US dollars, is not the Japanese Yen! 是的,你没有看错,是4亿5000万美元,不是日元! In addition. Disney also issued 16 brand-new «Snow and ice Big Risk» subject food as well as medical and health care products , home stretches including the fresh fruit and grape, fruit juice and yogurt even is the thread, it may be said that is comprehensive...... 此外。迪士尼还发布了16款全新的《冰雪大冒险》主题食品以及医疗保健品,包括新鲜的水果和葡萄、果汁、酸奶、家用绷甚至是牙线,可谓是包罗万象…… Although there is media to describe " Snow and ice Big Risk » box office performance with unexpected success, but has saying that this animated film erupts one time the mastery that Disney saves. In the legendary ripple effect of North America and even world, proved its extraordinary quality. 虽然有媒体一直用“意外成功”来形容《冰雪大冒险》的票房表现,但不得不说这部动画电影还是把迪士尼积攒的底蕴一次性爆发出来。在北美乃至世界的传奇般的连锁效应,证明了它非凡的品质。 Under the movie reflected, peripheral sold greatly. Ryan and Disney will still not satisfy, the follow-up propaganda has not relaxed, the sale of peripheral product is a long-term process, if possible, they even want to blow three chi (0.33 m) in the entire world. 影片下映了,周边大卖了。瑞恩和迪士尼依然不会满足,后续的宣传并没有放松,周边产品的销售是一个长期的过程,如果有可能,他们甚至想在全世界刮地三尺。 The infatuated «Snow and ice Big Risk» case, was advanced the onstage by Ryan using the Disney huge Disney media, proves this movie by this sale of good, peripheral product irritable, if you do not buy, that simply is the obsolete symbol. 一个个痴迷《冰雪大冒险》的案例,被瑞恩利用迪士尼庞大的迪士尼媒体推到了前台,以此证明这部影片到底有多好,周边产品的销售有多火爆,如果你不买,那简直就是过时的象征。 After all, most people have the heard mentality. 毕竟,绝大部分人都有从众心理。 Naturally, Ryan takes is the real case, did not fear that others investigate. 当然,瑞恩拿出来的全是真实案例,也不怕其他人调查。 As the animation great nation, many Japanese's performance are worth recording at length especially. 作为动漫大国,很多日本人的表现尤其值得大书特书。 A Japanese pair marries six years of couple, does not like movie «Snow and ice Big Risk» because of the groom's family, the bride's side gets angry said that- did not understand that this movie wonderful person, as human unqualified- proposed at the scene must divorce. 日本一对结婚六年的夫妻,因男方不喜欢电影《冰雪大冒险》,女方怒而表示-不懂得这部电影美妙的人,作为人类就不合格-当场提出要离婚。 The «Snow and ice Big Risk» ripple effect not only happened in Japan, is also performing the true story about this movie in United States. 《冰雪大冒险》的连锁效应不仅仅发生在日本,在全美也上演着很多关于这部电影的真实故事。 In the US, a father named Caulder after «Snow and ice Big Risk» screens, the belt/bring 7-year-old daughter goes to the theater to watch. Caulder said that the daughter starts to be extremely infatuated at this movie, after this, went to the theater to watch this movie with her grandfather grandmother and the others several times, those who make Caulder inconceivable is, the daughter begged he purchased snow and ice big risk the subject pajamas and imperial crown, moreover is still lining up to purchase the queen Elsa's official limited edition skirt. 在美国,一个叫做考尔德的父亲在《冰雪大冒险》上映后,带7岁的女儿前往影院观看。考尔德称女儿开始极度痴迷于这部电影,在这之后,又和她的祖父祖母等人先后数次去影院观看了这部电影,更让考尔德不可思议的是,女儿央求他购买“冰雪大冒险”的主题睡衣和皇冠,而且至今还在排队购买女王艾尔莎的官方限量版裙子。 Caulder self-ridicules, was about to turn into „the family/home of snow and ice, movie original sound song «let.it.go» the circulation broadcast in own car(riage), the daughter actually enjoyed day in day out. 考尔德自嘲称,都快变成了“冰雪之家”,电影的原声歌曲《let.it.go》一天到晚都在自己的车里循环播放,女儿却乐此不疲。 But likes this movie, the reason that the daughter gives is- she likes Elsa's magic, liking Anna's personality. 而之所以喜欢这部电影,女儿给出的原因是-她喜欢艾尔莎的魔法、喜欢安娜的性格。 Under after the movie reflects, Caulder also conducted for the daughter snow and ice big risk subject birthday party, conducting the way is to spend 350 US dollars human actor who hires several wear snow and ice big risk clothing. 影片下映后,考尔德还为女儿举办了一场“冰雪大冒险”主题生日派对,举办方式就是花费350美元雇佣几个穿着冰雪大冒险服装的真人演员。 According to this father, on the same day these actors have played 6 such subject parties. 据这位父亲称,当天那些演员们已经出演了六个这样的主题派对。 Also, Disney makes use the Norwegian snow and ice that promote to travel, attracted Caulder one, because of 15000 US dollars high expense, Caulder temporarily put aside this plan. 还有,迪士尼趁势推出的挪威冰雪旅行,也吸引了考尔德一家,但因为15000美元的高昂费用,考尔德还是暂时搁置了这个计划。 Like Caulder is " Snow and ice Big Risk » frantic family, is common in the US, this animated film regarding child's influence not only in animation image. As if psychology. 像考尔德这样为《冰雪大冒险》狂热的家庭,在美国非常普遍,这部动画电影对于儿童的影响不仅仅是在动画形象上。似乎还有心理。 An American scholar carried a report saying for this reason specially- «Snow and ice Big Risk» was different from past the love of princess and prince, but told the prince and failure of princess love, the growth of two counter- traditional personality girls, manifested finally regarding the persistent pursuit that really liked, Anna bravely and affected many children loyally, naturally this also affected their parents. 一位美国学者为此专门撰文称-《冰雪大冒险》不同于以往公主与王子的爱情,而是讲述了王子与公主爱情的失败,两个反传统性格女孩的成长,最终体现了对于真爱的执着追求,安娜的勇敢和忠诚影响了很多小朋友,当然这也影响了他们父母。 In all peripheral products, most popular definitely is the queen Elsa's skirt, Disney except releasing beyond 149 US dollars ordinary version, but also manufactured the value 1600 US dollars official limited editions specially, but in Disneyland in California and Florida. Just rebuilt snow and ice big risk outside hall lined up daily. 所有的周边产品中,最受欢迎的肯定是女王艾尔莎的裙子,迪士尼除去推出149美元的普通版外,还专门制作了价值1600美元的官方限量版,而位于美国加州和佛罗里达的迪士尼乐园。刚刚改建的‘冰雪大冒险’馆外更是日日排起长队。 Amazon pointed out in mid April report, sold Princess Elsa the baby number may the pile as high as the Disneyland Cinderella castle peak 855 times ; But the United States retail alliance investigation showed, " Snow and ice Big Risk » role puppet reaches the toy ranking champion title, becomes the American little girls this year the birthday present of most selling well. 亚马逊在四月中旬的报告中指出,已经卖出的艾尔莎公主娃娃数量可堆高到迪士尼乐园灰姑娘城堡顶端855次;而全美零售联盟调查显示,《冰雪大冒险》角色玩偶荣登玩具排行榜冠军宝座,成为美国小女孩今年最热销的生日礼物。 Snow and ice big risk the food is also popular, bakery bosses situated in New York Manhattan when accepting the Disney media interviewed discloses, they started doing business for 7 years, a cake design such as snow and ice strange big has not taken risk like this popular.” “冰雪大冒险”的食品也流行起来,位于美国纽约曼哈顿的一家蛋糕店老板在接受迪士尼媒体采访时透露道,他们开业七年,从来没有一种蛋糕款式如“冰雪奇大冒险这样受欢迎。” 2011 first quarter passes fast, the relations that because " Snow and ice Big Risk » box office and peripheral super sells greatly, Disney realized 21.6 billion US dollars earning in this quarter and 3.6 billion US dollars net profit. And contributed with " Snow and ice Big Risk » related income about 1/4! 2011年的第一季度飞快过去,因为《冰雪大冒险》票房和周边超级大卖的关系,迪士尼在这个季度上实现了216亿美元的营收和36亿美元的净利润。其中与《冰雪大冒险》相关的收入贡献了近四分之一! Did not say exaggeratingly, the words of monowheel profit, «Snow and ice Big Risk» even are as good as «Avatar»! 毫不夸张的说,单轮盈利的话,《冰雪大冒险》甚至不亚于《阿凡达》! After a movie sparked the topic effect truly, the marketing also means are only splendid addition. Because the movie fan fan community will create the magnanimous content spontaneously, makes the free propaganda promotion for the movie, expands its topic and box office heat degree sharply. 当一部电影真正引发了话题效应后,营销手段也只是一种锦上添花。因为影迷粉丝群体会自发创造海量的内容,为电影本身做免费的宣传推广,大幅壮大其话题和票房热度。 Like the amassing money machine movie, the sequel had been taken the program by Disney. But Broadway operas, books as well as television anthology similarly also during development. 像这样敛财机器般的电影,续集早就被迪士尼方面提上了日程。而百老汇歌剧、书籍以及电视剧集同样也在开发之中。 Disney also admits in the forthcoming each movie to be a guest performer Anna and Elsa, promoted «Snow White And Hunter» «Iron Man 3» and other Anna and Elsa of movies announces the version, attracts the attention of female movie fan. 迪士尼还将安娜和艾尔莎放进即将上映的各个影片中客串,先后推出了《白雪公主与猎人》《钢铁侠三》等多部电影的安娜和艾尔莎预告版,借此吸引女性影迷的眼球。 Especially places «Snow White And Hunter who» in April opened the picture. The movie of this almost does not have any characteristics, is drawing support from new fairy tale deduction that’ «Snow and ice Big Risk» initiates upsurge, the first week attained 89 million US dollars North American box offices, ten days of time North America box office close to 200 million US dollars, almost recovered the investment of movie. 特别是放在了四月份开画的《白雪公主与猎人》。这部几乎没有任何特点的影片,借助着《冰雪大冒险》引发的‘新童话演绎’热潮,首周就拿到了8900万美元的北美票房,十天时间北美票房就接近了2亿美元,几乎收回了影片的投资。 And has saying that Anna and Elsa edition preview played many roles. 其中不得不说安娜和艾尔莎版的预告片发挥了不少作用。 In addition, English area and even the western world of «Snow and ice Big Risk» big heat, but also had another tremendous influence, the girl's number in the baby girl of new birth, being called Anna especially Elsa soars, even to be able in a short time with Jessica or Katherine such name compares favorably. 此外,《冰雪大冒险》的大热对英语区乃至整个西方世界,还产生了另一大影响,新出生的女婴中,叫做安娜特别是艾尔莎的女孩的数量直线上升,短时间内甚至能与杰西卡或者凯瑟琳这样的名字相媲美。 «Snow and ice Big Risk» looked like once «Avatar» is like «Titanic», has become a cultural phenomenon. 《冰雪大冒险》就像是曾经的《阿凡达》和《泰坦尼克号》一样,已经成为了一种文化现象。 The mighty waves that this movie starts will not easily vanish, will affect the life of many, but these not in the Ryan consideration range, when arrives in April, he rushed to Australia, after long-term arrangement, the new work that he and Natalie cooperate had started the official photography!( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 这部电影掀起的波澜不会轻易消失,甚至会影响到很多人的一生,不过这些都不在瑞恩的考虑范围之内了,当四月份到来的时候,他就赶往了澳大利亚,经过长期的筹备之后,他和娜塔莉合作的新作品已经开始了正式拍摄!(未完待续请搜索飄天文學,小说更好更新更快! ps:( Does not collect fees!) Note: In the reality this movie movie-making cost 150 million US dollars, proclaimed send 300 million, the total cost absolutely over 450 million, the box office also just recouped the cost it is said that as for peripheral, delivered one also to calculate the quite reliable data. ps:(不收费!)注:现实中这部影片制片成本1.5亿美元,宣发3亿,总成本绝对超过4.5亿,据说票房也只是刚刚收回成本,至于周边,送上一份还算比较可靠的数据。 As of January 2015 the peripheral real income of movie. 截止2015年1月电影的周边真实收入。 dvd + blue light world sales volume 39 million sets, 790 million US dollars dvd+蓝光全球销量3900万套,7.9亿美元 B reveals y version 3 million sets of 150 million US dollars b露y版300万套1.5亿美元 Original tape dvd 8.95 million, 350 million US dollars 原声带dvd895万张,3.5亿美元 Digital single + digit special edition 6 million, 110 million US dollars 数字单曲+数字专辑600万张,1.1亿美元 Snow and ice irony of fate princess skirt 6.5 million sets, 975 million US dollars 冰雪奇缘公主裙650万套,9.75亿美元 The snow and ice irony of fate princess plays 3.2 million sets, 298 million US dollars 冰雪奇缘公主玩玩320万套,2.98亿美元 Snow and ice irony of fate snow treasure 359,000, 0.19 US dollars 冰雪奇缘雪宝35.9万,0.19亿美元 Sales volume almost 2.7 billion US dollars, other peripheries are not quite good to count, what theme park and so on, it is estimated that only then Disney has the clear statistics. 累计销售额差不多27亿美元,其他的周边不太好统计,什么主题公园之类的,估计只有迪士尼才有清晰的统计。
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