„Disneyanimated film«Snow and iceBigRisk»sinceJapanhas opened the picture the box officeexplosive table, for successive 13 weekswon the championship, seizes by force239 millionUS dollarsbox office, forcing«Spirited Away», becomes the dayumbrahistorybox officechampion!”
“迪士尼动画电影《冰雪大冒险》自日本开画以来票房爆表,连续13周获得冠军,豪夺2.39亿美元票房,力压《千与千寻》,成为日本影史票房冠军!”
After the newyearstarts, «Snow and iceBigRisk»reports of victory keep coming, not onlyadvances triumphantlyinNorth America Film Market, tops400 millionUS dollarswith ease, inanotheranimationgreat nationJapan, obtainedmade the result that onestared dumbfounded, has pressed«Spirited Away»and«Titanic», oneselfwill be placedinJapan'sfirstposition. $(). ( w ) ( x ).()
新的一年开始后,《冰雪大冒险》捷报频传,不但在北美电影市场上一路高歌猛进,轻松突破4亿美元大关,在另一个动漫大国日本,也取得了令人瞠目结舌的成绩,压过《千与千寻》和《泰坦尼克号》,将自己摆在了日本第一的位置上。$().(w)(x).()At the afterwardAcademy Awards ceremony, «Snow and iceBigRisk»won the bestanimationlengthy pictures and bestoriginal songtwoyoungmetal statues, althoughOscar'sdrawingtomovie box officeis limitednow, actually canplaycertainleading role, the performance of movieincommercial, presented the shortresurgence.
随后的奥斯卡颁奖典礼上,《冰雪大冒险》捧回了最佳动画长片和最佳原创歌曲两座小金人,虽然如今奥斯卡对电影票房的拉动有限,却总能起到一定的带动作用,影片在商业方面的表现,也出现了短暂的回潮。Bymid Marchtime, «Snow and iceBigRisk»in abundanceunderfiles from all over the worldmarketsincluding North America, but the finalbox officedigit can only with the mediamouthin‚miracle’described.
到了三月中旬的时候,《冰雪大冒险》从包括北美在内的全球各地市场上纷纷下档,而最终的票房数字只能用媒体口中的‘奇迹’来形容。North America, the moviealtogetherobtained436.75 millionUS dollarsbox office records, thisisDisney Animation StudiobestNorth Americabox office record.
北美方面,影片总共取得了4亿3675万美元的票房成绩,这是迪士尼动画工作室最好的北美票房成绩。Overseasaspect, becausein the Japanesesupergreatlyhotrelations, the overseasbox office of movieis especially splendid, the grand totalattained913.26 millionUS dollars.
海外方面,因为在日本超级大热的关系,影片的海外票房尤其出色,总计拿到了9亿1326万美元。Therefore, " Snow and iceBigRisk » worldbox officeis1.35001 billionUS dollars, arrived at the shadowhistorybox office'sfourthposition, becomesexistence that is next to«Avatar»«Titanic»and«Avengers»!
于是,《冰雪大冒险》的全球票房为13亿5001万美元,来到了影史票房第四位的位置,成为了仅次于《阿凡达》《泰坦尼克号》和《复仇者联盟》的存在!
The movienot onlymadeWalt Disneysuccessfullytake backamounted to350 millionUS dollarsinvestment, but alsohadabouthundred millionUS dollarsprofit, whichperspectiveregardless of, thiswerein a businessattains the successfulremarkable workgreatly.
影片不但让华特迪士尼成功收回了总计3亿5000万美元的投资,还产生了近亿美元的利润,无论从哪方面来说,这都是一部商业上大获成功的杰出作品。
The «Snow and iceBigRisk»box officeis splendid, butas the animationlengthy pictureprofitkeyperipheralproducton, the income that Disneyyieldsare more.
《冰雪大冒险》的票房出色,而作为动画长片盈利重点的周边产品上,迪士尼获得的收益更多。With the moviecomprehensiveunderfiles, dvdwas put on the programbyDisneynaturally, blue lightbdwas openingsellssold3.5 millionon the same daycrazily. The sales record of creationanimated film, inlateroneweek, dvdtotalsold7.7 millionin history, onlythisbrought135.6 millionUS dollarsincomeforDisney.
随着电影全面下档,dvd自然而然被迪士尼提上了日程,蓝光bd在开卖当日就狂卖350万张。创造有史以来动画电影的销售记录,之后的一周中,dvd总计卖出了770万张,单是这一项就为迪士尼带来了1亿3560万美元的收入。Thisis onlyoneweek of time, the sale of dvdis a long-termprocess.
这只是一周的时间,dvd的销售将是一个长期的过程。Buthas operated " Snow and iceBigRisk » originalsoundbigsmall dish that sells, the performanceis especially outstanding, captureto compel the llwaveardtop200special editionsalelistchampion13times, the original tapehas sold3.53 million, " let.it.go » singlesales volumebreaks through7 million!
而早就开售的《冰雪大冒险》原声大碟,表现尤其出色,十三次夺得逼ll波ardtop200专辑销售榜冠军,至今原声带已售出353万份,《let.it.go》单曲销售量突破700万!Asphenomenonlevelanimated film, «Snow and iceBigRisk»broadlybyall over the world the favor of audience. Althoughmoviecomprehensiveunderfiles, but the influenceis still huge, particularlycontinuesto blossom in radiant splendorin the peripheralderivativemarket, from the three urinary deficienciesroamingof the same nameto the skirt of leading lady, becomes the goods in great demand, in addition the advertise creativity of varioustypes of puppet, cosmeticsandauthorization, makingonehas toadmireDisneyreallyto haveownunique meritin the movieindustrial productionoperation.
作为现象级动画电影,《冰雪大冒险》广受世界各地的观众的青睐。虽然影片全面下档,但影响力依然巨大,尤其是在周边衍生品市场上继续大放异彩,从同名的三消手游到女主角的裙子,统统都成为抢手货,再加上各种玩偶、化妆品、授权的广告创意等,令人不得不佩服迪士尼在电影产业化运作上确实有自己的独特之处。
The investigationinformation that according to a Wall Streetauthoritative organizationissues, in the movieAnnaandElsa'ssameskirtinless thansix months, onlysoldover3 millioninNorth America , Britain and Australia!
根据华尔街一家权威机构发布的调查信息,影片中安娜和艾尔莎的同款裙子在不到半年的时间,仅在北美、英国、澳大利亚三地就售出了超过300万条!Each„Elsaskirt”averageprice about 149US dollars. Onlywas „ the Aishaskirt „ a Disneymadeapproximately450 millionUS dollarsastonishingincome!
每条“艾尔莎裙”的均价在149美元左右。光是“艾莎裙“一项迪士尼就获得了约4亿5000万美元的惊人收入!Yes, youhave not misread, is450 millionUS dollars, is not the Japanese Yen!
是的,你没有看错,是4亿5000万美元,不是日元!In addition. Disneyalsoissued16brand-new«Snow and iceBigRisk»subjectfoodas well asmedical and health care products, homestretchesincluding the freshfruit and grape, fruit juiceandyogurtevenis the thread, it may be said thatiscomprehensive......
此外。迪士尼还发布了16款全新的《冰雪大冒险》主题食品以及医疗保健品,包括新鲜的水果和葡萄、果汁、酸奶、家用绷甚至是牙线,可谓是包罗万象……Althoughthere ismediato describe " Snow and iceBigRisk » box officeperformancewith„unexpectedsuccess”, buthas saying that thisanimated filmeruptsone time the mastery that Disneysaves. In the legendaryripple effect of North Americaand evenworld, proveditsextraordinaryquality.
虽然有媒体一直用“意外成功”来形容《冰雪大冒险》的票房表现,但不得不说这部动画电影还是把迪士尼积攒的底蕴一次性爆发出来。在北美乃至世界的传奇般的连锁效应,证明了它非凡的品质。Under the moviereflected, peripheralsoldgreatly. RyanandDisneywill still not satisfy, the follow-uppropagandahas not relaxed, the sale of peripheralproductis a long-termprocess, if possible, theyevenwantto blowthreechi (0.33 m)in the entire world.
影片下映了,周边大卖了。瑞恩和迪士尼依然不会满足,后续的宣传并没有放松,周边产品的销售是一个长期的过程,如果有可能,他们甚至想在全世界刮地三尺。
The infatuated«Snow and iceBigRisk»case, was advanced the onstagebyRyanusing the DisneyhugeDisneymedia, provesthismovieby this sale of good, peripheralproductirritable, ifyoudo not buy, thatsimplyis the obsoletesymbol.
一个个痴迷《冰雪大冒险》的案例,被瑞恩利用迪士尼庞大的迪士尼媒体推到了前台,以此证明这部影片到底有多好,周边产品的销售有多火爆,如果你不买,那简直就是过时的象征。After all, most peoplehave the heard mentality.
毕竟,绝大部分人都有从众心理。Naturally, Ryantakes is the realcase, did not fear that others investigate.
当然,瑞恩拿出来的全是真实案例,也不怕其他人调查。As the animationgreat nation, manyJapanese'sperformanceare worthrecording at lengthespecially.
作为动漫大国,很多日本人的表现尤其值得大书特书。
A Japanesepairmarriessixyears of couple, does not likemovie«Snow and iceBigRisk»because of the groom's family, the bride's sidegets angry said that- did not understand that thismoviewonderfulperson, ashumanunqualified- proposedat the scenemustdivorce.
日本一对结婚六年的夫妻,因男方不喜欢电影《冰雪大冒险》,女方怒而表示-不懂得这部电影美妙的人,作为人类就不合格-当场提出要离婚。
The «Snow and iceBigRisk»ripple effectnot only happened inJapan, is also performing the true storyaboutthismovieinUnited States.
《冰雪大冒险》的连锁效应不仅仅发生在日本,在全美也上演着很多关于这部电影的真实故事。In the US, a fathernamedCaulderafter«Snow and iceBigRisk»screens, the belt/bring7-year-olddaughtergoes to the theaterto watch. Cauldersaid that the daughterstartsto be extremely infatuatedatthismovie, after this, went to the theaterto watchthismoviewithhergrandfathergrandmotherand the othersseveral times, those whomakeCaulderinconceivableis, the daughterbeggedhepurchased„snow and icebigrisk” the subjectpajamas and imperial crown, moreoveris still lining upto purchase the queenElsa'sofficiallimited editionskirt.
在美国,一个叫做考尔德的父亲在《冰雪大冒险》上映后,带7岁的女儿前往影院观看。考尔德称女儿开始极度痴迷于这部电影,在这之后,又和她的祖父祖母等人先后数次去影院观看了这部电影,更让考尔德不可思议的是,女儿央求他购买“冰雪大冒险”的主题睡衣和皇冠,而且至今还在排队购买女王艾尔莎的官方限量版裙子。Caulderself-ridicules, was aboutto turn into„the family/home of snow and ice”, movieoriginalsoundsong«let.it.go» the circulationbroadcastinowncar(riage), the daughter actually enjoyedday in day out.
考尔德自嘲称,都快变成了“冰雪之家”,电影的原声歌曲《let.it.go》一天到晚都在自己的车里循环播放,女儿却乐此不疲。Butlikesthismovie, the reason that the daughtergivesis- shelikesElsa'smagic, likingAnna'spersonality.
而之所以喜欢这部电影,女儿给出的原因是-她喜欢艾尔莎的魔法、喜欢安娜的性格。Under after the moviereflects, Caulderalsoconductedfor the daughter„snow and icebigrisk”subjectbirthday party, conducting the wayisto spend350US dollarshumanactor who hiresseveralwearsnow and icebigriskclothing.
影片下映后,考尔德还为女儿举办了一场“冰雪大冒险”主题生日派对,举办方式就是花费350美元雇佣几个穿着冰雪大冒险服装的真人演员。According tothisfather, on the same daytheseactorshave played6suchsubjectparties.
据这位父亲称,当天那些演员们已经出演了六个这样的主题派对。Also, Disneymakes use the Norwegiansnow and ice that promoteto travel, attractedCaulderone, because of15000US dollarshighexpense, Cauldertemporarilyput asidethisplan.
还有,迪士尼趁势推出的挪威冰雪旅行,也吸引了考尔德一家,但因为15000美元的高昂费用,考尔德还是暂时搁置了这个计划。LikeCaulderis " Snow and iceBigRisk » franticfamily, is commonin the US, thisanimated filmregardingchild'sinfluencenot onlyinanimationimage. As ifpsychology.
像考尔德这样为《冰雪大冒险》狂热的家庭,在美国非常普遍,这部动画电影对于儿童的影响不仅仅是在动画形象上。似乎还有心理。
An Americanscholarcarried a report sayingfor this reasonspecially- «Snow and iceBigRisk»was differentfrompast the love of princessandprince, buttold the prince and failure of princesslove, the growth of twocounter-traditionalpersonalitygirls, manifestedfinallyregarding the persistent pursuit that reallyliked, Annabravelyandaffectedmanychildrenloyally, naturallythisalsoaffectedtheirparents.
一位美国学者为此专门撰文称-《冰雪大冒险》不同于以往公主与王子的爱情,而是讲述了王子与公主爱情的失败,两个反传统性格女孩的成长,最终体现了对于真爱的执着追求,安娜的勇敢和忠诚影响了很多小朋友,当然这也影响了他们父母。Inallperipheralproducts, most populardefinitelyis the queenElsa'sskirt, Disneyexceptreleasingbeyond149US dollarsordinaryversion, but alsomanufactured the value1600US dollarsofficiallimited editionsspecially, butinDisneyland in CaliforniaandFlorida. Justrebuilt‚snow and icebigrisk’outsidehalllined updaily.
所有的周边产品中,最受欢迎的肯定是女王艾尔莎的裙子,迪士尼除去推出149美元的普通版外,还专门制作了价值1600美元的官方限量版,而位于美国加州和佛罗里达的迪士尼乐园。刚刚改建的‘冰雪大冒险’馆外更是日日排起长队。Amazonpointed outinmid Aprilreport, soldPrincessElsa the babynumbermay the pile as highas the DisneylandCinderellacastlepeak855times;But the United Statesretailallianceinvestigationshowed, " Snow and iceBigRisk » rolepuppetreaches the toyrankingchampion title, becomes the Americanlittle girlsthis year the birthday present of mostselling well.
亚马逊在四月中旬的报告中指出,已经卖出的艾尔莎公主娃娃数量可堆高到迪士尼乐园灰姑娘城堡顶端855次;而全美零售联盟调查显示,《冰雪大冒险》角色玩偶荣登玩具排行榜冠军宝座,成为美国小女孩今年最热销的生日礼物。„Snow and icebigrisk” the foodis also popular, bakerybossessituated inNew YorkManhattanwhenaccepting the Disneymediaintervieweddiscloses, theystarted doing business for 7years, a cakedesignsuch as„snow and icestrangebighas not taken risklike thispopular.”
“冰雪大冒险”的食品也流行起来,位于美国纽约曼哈顿的一家蛋糕店老板在接受迪士尼媒体采访时透露道,他们开业七年,从来没有一种蛋糕款式如“冰雪奇大冒险这样受欢迎。”2011first quarterpassesfast, the relations that because " Snow and iceBigRisk » box officeandperipheralsupersellsgreatly, Disneyrealized21.6 billionUS dollarsearninginthisquarterand3.6 billionUS dollarsnet profit. Andcontributedwith " Snow and iceBigRisk » relatedincomeabout1/4!
2011年的第一季度飞快过去,因为《冰雪大冒险》票房和周边超级大卖的关系,迪士尼在这个季度上实现了216亿美元的营收和36亿美元的净利润。其中与《冰雪大冒险》相关的收入贡献了近四分之一!Did not sayexaggeratingly, the words of monowheelprofit, «Snow and iceBigRisk»evenare as good as«Avatar»!
毫不夸张的说,单轮盈利的话,《冰雪大冒险》甚至不亚于《阿凡达》!After a moviesparked the topiceffecttruly, the marketing also means are onlysplendid addition. Because the movie fanfancommunitywill create the magnanimouscontentspontaneously, makes the freepropagandapromotionfor the movie, expandsitstopic and box officeheat degreesharply.
当一部电影真正引发了话题效应后,营销手段也只是一种锦上添花。因为影迷粉丝群体会自发创造海量的内容,为电影本身做免费的宣传推广,大幅壮大其话题和票房热度。Like the amassing moneymachinemovie, the sequelhad been taken the programbyDisney. ButBroadwayoperas, booksas well astelevisionanthologysimilarlyalsoduringdevelopment.
像这样敛财机器般的电影,续集早就被迪士尼方面提上了日程。而百老汇歌剧、书籍以及电视剧集同样也在开发之中。Disneyalsoadmitsin the forthcomingeachmovieto be a guest performerAnnaandElsa, promoted«Snow WhiteAndHunter»«Iron Man3»and otherAnnaandElsa of moviesannounces the version, attracts the attention of femalemovie fan.
迪士尼还将安娜和艾尔莎放进即将上映的各个影片中客串,先后推出了《白雪公主与猎人》《钢铁侠三》等多部电影的安娜和艾尔莎预告版,借此吸引女性影迷的眼球。Especiallyplaces«Snow WhiteAndHunter who» in Aprilopened the picture. The movie of thisalmostdoes not have anycharacteristics, is drawing support from‚newfairy talededuction that’«Snow and iceBigRisk»initiatesupsurge, the firstweekattained89 millionUS dollarsNorth Americanbox offices, tendays of timeNorth Americabox officeclose to200 millionUS dollars, almostrecovered the investment of movie.
特别是放在了四月份开画的《白雪公主与猎人》。这部几乎没有任何特点的影片,借助着《冰雪大冒险》引发的‘新童话演绎’热潮,首周就拿到了8900万美元的北美票房,十天时间北美票房就接近了2亿美元,几乎收回了影片的投资。Andhas saying that Anna and Elsa editionpreviewplayedmanyroles.
其中不得不说安娜和艾尔莎版的预告片发挥了不少作用。In addition, Englishareaand eventhe western world of «Snow and iceBigRisk»bigheat, but alsohadanothertremendousinfluence, the girl'snumber in the baby girl of newbirth, being calledAnnaespeciallyElsasoars, evento be ablein a short timewithJessicaorKatherinesuchnamecompares favorably.
此外,《冰雪大冒险》的大热对英语区乃至整个西方世界,还产生了另一大影响,新出生的女婴中,叫做安娜特别是艾尔莎的女孩的数量直线上升,短时间内甚至能与杰西卡或者凯瑟琳这样的名字相媲美。«Snow and iceBigRisk»looked likeonce«Avatar» is like «Titanic», has become a culturalphenomenon.
《冰雪大冒险》就像是曾经的《阿凡达》和《泰坦尼克号》一样,已经成为了一种文化现象。
The mighty waves that thismoviestartswill not easily vanish, will affect the life of many, butthesenotin the Ryanconsiderationrange, whenarrives in April, herushed toAustralia, afterlong-termarrangement, the newwork that heandNataliecooperatehad started the officialphotography!( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
这部电影掀起的波澜不会轻易消失,甚至会影响到很多人的一生,不过这些都不在瑞恩的考虑范围之内了,当四月份到来的时候,他就赶往了澳大利亚,经过长期的筹备之后,他和娜塔莉合作的新作品已经开始了正式拍摄!(未完待续请搜索飄天文學,小说更好更新更快!ps:( Does not collect fees!) Note: In the realitythismoviemovie-makingcost150 millionUS dollars, proclaimedsend300 million, the total costabsolutelyover450 million, the box officealsojustrecouped the costit is said that as forperipheral, deliveredonealsoto calculate the quitereliabledata.
ps:(不收费!)注:现实中这部影片制片成本1.5亿美元,宣发3亿,总成本绝对超过4.5亿,据说票房也只是刚刚收回成本,至于周边,送上一份还算比较可靠的数据。As ofJanuary 2015 the peripheralrealincome of movie.
截止2015年1月电影的周边真实收入。dvd +blue lightworldsales volume39 millionsets, 790 millionUS dollars
dvd+蓝光全球销量3900万套,7.9亿美元Brevealsyversion3 millionsets of 150 millionUS dollars
b露y版300万套1.5亿美元Original tapedvd8.95 million, 350 millionUS dollars
原声带dvd895万张,3.5亿美元Digitalsingle+digitspecial edition6 million, 110 millionUS dollars
数字单曲+数字专辑600万张,1.1亿美元Snow and iceirony of fateprincessskirt6.5 millionsets, 975 millionUS dollars
冰雪奇缘公主裙650万套,9.75亿美元
The snow and iceirony of fateprincessplays3.2 millionsets, 298 millionUS dollars
冰雪奇缘公主玩玩320万套,2.98亿美元Snow and iceirony of fatesnowtreasure359,000, 0.19US dollars
冰雪奇缘雪宝35.9万,0.19亿美元Sales volumealmost2.7 billionUS dollars, otherperipheries are not quite goodto count, whattheme parkand so on, it is estimated thatonly thenDisneyhas the clearstatistics.
累计销售额差不多27亿美元,其他的周边不太好统计,什么主题公园之类的,估计只有迪士尼才有清晰的统计。
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