Taylor has not sent the recording this year, her work with emphasis is «Snow and ice Big Risk», as Thanksgiving Day approaches, the movie will soon open the journey of screening, Disney also started the saturation bombing -type large-scale propaganda. 泰勒今年没有发唱片,她的工作重点就是《冰雪大冒险》,随着感恩节临近,影片即将开启上映之旅,迪士尼也开始了密集轰炸式的大规模宣传。 Besides the network, television, broadcasting station, poster, newspaper and magazine and other beyond the conventional propaganda methods, Ryan also formulated many special declares send/hair to plan for this movie. 除了网络、电视、电台、海报、报纸和杂志等常规宣传手段之外,瑞恩还为这部影片制定了很多特殊的宣发计划。 Honestly speaking, once now, this animation lengthy picture is not the specially splendid work, only by the words of quality, could not compare «Toy Story 3» that the summer screened, but the quality of movie was to never decide the movie box office and commercial successful sole factor, even was not the determining factor. 坦白地讲,无论是曾经还是现在,这部动画长片都算不上特别出色的作品,单论质量的话,也比不上夏天上映的《玩具总动员三》,但影片的质量从来就不是决定电影票房以及商业成功度的唯一因素,甚至不是决定性因素。 This animation lengthy picture result the key lies in- marketing! 这部动画长片成功与否的关键在于-营销！ «Snow and ice Big Risk» production cost only then 150 million US dollars, but proclaimed sends the cost to reach as high as 200 million US dollars! 《冰雪大冒险》的制作成本只有1亿5000万美元,而宣发成本高达2亿美元！ According to the request of Ryan, Disney looked for the global about 30 big language classification well-known singers, recorded with Taylor together multilingual, English edition that key point, sang except Taylor, but also looked for Takako Matsu from Japan specially, made to order specially Japanese edition for the Japanese audience! 按照瑞恩的要求,迪士尼找来了全球近三十个大语种的知名歌手,与泰勒一起录制了多语种的,其中最为重点的,除去泰勒本人演唱的英文版,还特意从日本找来了松隆子,为日本观众专门定做了日本版！ Right, this movie biggest overseas ticket warehouse is Japan! 没错,这部影片最大的海外票仓就是日本！ The Japanese women and minors' such theme to „princess story” especially were kind, this time is two Disney new princesses arrives let alone! 日本女性和未成年人对“公主物语”这样的题材本就格外亲切,更何况这次还是两位迪士尼新公主登场！ But the new princesses of Disney are also Disney propagandize the key point! 而迪士尼的新公主也是迪士尼宣传中的重点！ Snow White, beautiful woman and wild animal and Lion King Simba...... whose young memory hadn't been ironed by Disney has gotten up some traces? As Pixar, blue sky and other new work rooms rise, the story of princess prince starts to be put aside, the once Disney classical animated movie, becomes the recollection gradually. 白雪公主、美女与野兽、狮子王辛巴……谁的年少记忆没有被迪士尼烙上过一些痕迹呢？然而随着皮克斯、蓝天等新的工作室崛起,公主王子的故事开始被束之高阁,曾经的迪士尼经典动画片,渐渐成为了回忆。 As Ryan is in charge of Disney, under his initiative, Disney starts to reexamine the fairy tale. And under retaining the premise of Disney essence, complies with the time the tidal current to make the appropriate change, «Snow and ice Big Risk» fused the product of essence and new times request of Disney. 随着瑞恩入主迪士尼,在他的倡导下,迪士尼开始重新审视童话。并且在保留迪士尼精髓的前提下,顺应时代的潮流做出适当的改变,《冰雪大冒险》就是融合了迪士尼的精髓和新时代要求的产物。 The movie one breath offers a sacrifice to two princesses. This is Disney history above one time, the story subject also returns to the kinship and self- cognitive such fairy tale „female proposition”. And the fine modeling and wonderful music will definitely awaken many people's childhood to Disney to remember. 影片一口气祭出两位公主。这还是迪士尼史上头一遭,故事主题也回归到亲情和自我认知这样的童话“母命题”中来。其中精致的造型和美妙的音乐肯定会唤醒很多人对迪士尼的童年记忆。 „We are look that the classical animated movie of Disney grows up...... the classics old animation of Disney is part in our dna.” “我们都是看着迪士尼的经典动画片长大……迪士尼的经典老动画是我们dna中的一部分。” During the propaganda, Disney also aimed at the market to do massive investigations, the old person, said the words that was similar remembers past times like this. 在宣传期间,迪士尼也针对市场做了大量调查,许多年龄大一些的人,都说出了类似这样怀旧的话。 Remembers past times- Disney will certainly make an issue using the ideological tidal current that the present will start gradually. 怀旧-迪士尼当然会利用如今渐渐兴起的这股思想潮流做文章。 Subverting is on the other hand! 颠覆则是另一方面！ Everyone knows, hackneyed stuff Disney's -type prince and princess's -type fairy tale movie does not have the market, but the classics and hackneyed stuff often are separation, had dna of classical animation, but also wants one leather bag that has modern. Therefore Disney made to subvert, tries to balance the movie the makings, first turned into the princess the sorceress. 谁都知道,老套的迪士尼式的王子和公主式的童话电影已经没有了市场,而经典与老套往往就是一线之隔,有了经典动画的dna,还要有一副极具现代感的皮囊。为此迪士尼做出了许多颠覆,试图来平衡影片的气质,首先就是把女巫变成公主。 „We realized a perfect balance between the new elements and classical story elements, this made the movie display the highest level.” “我们在新元素和经典故事元素之间实现了一种完美的平衡,这让影片发挥出了最高水平。” In an interview, Taylor said, „as for the Singapore dollar usually is anything, I ensure can give everyone to be pleasantly surprised.” 接受采访时,泰勒如此说道,“至于新元素是什么,我保证会给所有人惊喜。” If asked that this movie wants successfully, the essential element is anything, that naturally belongs to music. 如果问这部影片想要成功,必不可少的元素是什么,那自然非音乐莫属。 Disney can say that " Snow and ice Big Risk » distribution achieved the pinnacle, prepared several editions in North America. And waits for the movie to screen after some time, Karaoke version that specially releases, letting the audience can sing in the theater together. In order to play the brainwashing Divine Comedy maximum might! 迪士尼可以说将《冰雪大冒险》的发行工作做到了极致,在北美准备了数个版本。其中还有等影片上映一段时间后,特别推出的卡拉ok版,让观众可以在影院中一起唱。以便发挥洗脑神曲最大的威力！ And, with emphasis what Disney looks after is the Japanese market, the movie the edition that screens in Japan also many to letting the person is flabbergasted, 10 editions may make the different type audience choose, similar Karaoke pattern „sang edition to have 3 together”, brought into full play the characteristics that this sound track lost face/showed off. 其中,迪士尼重点照顾的还是日本市场,影片在日本上映的版本也多到让人乍舌,十个版本可让不同类型观众选择,其中类似卡拉ok模式的“一起唱”版本就有三个,充分发挥这部电影音乐出彩的特色。 Like this release pattern of innovation, will become the booster medicinal preparation of movie miracle. 这样创新的发行模式,也将成为影片奇迹的助推剂。 Although Pixar Studio creativity is infinite, Blue Sky Studios and DreamWorks Animation Studio and other later generation potential are infinite, but the music forever is trump card of Disney animation. 尽管皮克斯工作室创意无限,蓝天工作室和梦工厂动画工作室等后辈潜力无穷,但音乐永远是迪士尼动画的杀手锏。 However. Disney is propagandizing, has not mentioned the musical film attribute of movie with emphasis. Taylor and the others many editions of record temporarily has not emitted. 但是。迪士尼在宣传中,并没有重点提及影片的歌舞片属性。泰勒等人录制的多个版本的暂时也没有放出。 The reason is very simple, many male audience see is the musical films. They think that- that is not my vegetable/dish, I do not look-, therefore Disney stressed that other thing, making people first enter the theater to judge again, if they felt deceived, that complained at will. 原因很简单,很多男性观众看到是歌舞片。他们就会想-那可不是我的菜,我不要看-所以迪士尼就去强调别的东西,让人们先走进影院再判断,如果他们觉得受骗了,那随意吐槽。 Undeniably, the princess story of Disney is the special performance of female audience, even it can be said that the special performance of young girl, but movie that the girl will look at the boy, movie that but most boys actually rarely see the girl. 不可否认,迪士尼的公主故事一直都是女性观众的专场,甚至可以说是少女的专场,而女孩会去看男孩的电影,但大多数男孩却很少看女孩的电影。 For „deceives” these not to love the audience of musical film, when propaganda the piece side particularly stressed that other thing, avoids this topic. 为了“骗来”那些并不爱歌舞片的观众,宣传时片方特别去强调别的东西,避开这个话题。 Disney starts from the earlier propaganda stage, has aimed at the potential male audience, the first several announcements of movie ‚snow treasure’ and heavy snow person ‚snow are strange’ in principal flurry person, moreover does not have the dialog and no music. 迪士尼从前期宣传阶段开始,就已经瞄准了潜在的男性观众,影片的前几款预告都在主打小雪人‘雪宝’和大雪人‘雪怪’,而且无对白、无音乐。 The head body often divides family property ‚snow treasure’ the design, actually in view of the soft violence that the boys join, filling ‚boy was humorous’, the span announcement also principal risky movement picture, particularly emphasized the male character. 脑袋身子动不动就分家的‘雪宝’的设计,其实就是针对男孩子们加入的软暴力,充满了‘男孩幽默’,全长预告也主打冒险动作画面,特别强调了男性角色。 Moreover, the film title also «Snow and ice Empress» that from most starts changes is «Snow and ice Big Risk», for the cool vigor that to be many several points of boy needed. 另外,片名也从最开始的《冰雪皇后》更改为《冰雪大冒险》,就是为了多了几分男孩需要的酷劲。 In brief, the strategy of Disney first makes the potential male audience enter the theater. 总之,迪士尼的策略就是先让潜在的男性观众走进影院。 Although this movie the main audience is a female, but most male audience can definitely look, will find it very interesting, when the ending two princesses offer ‚the kiss of real love’, these fellows definitely excitedly to explosive table! 这部影片虽然主要受众是女性,但大多数男性观众完全能够看下去,甚至会觉得非常有趣,当结尾处两位公主奉献‘真爱之吻’时,这些家伙肯定会兴奋到爆表！ In one after another poster of exposure, the media ordinary viewer, how Princess Anna and mountain person Chris sees is a lead, even even/including Xuebao and caribou Elsa snatch the mirror, does not know that these people discovered finally after this is a pair of women's main play, what splendid expression will have. 在陆续曝光的海报中,无论是媒体还是普通观众,安娜公主和山民克里斯托弗怎么看都是主角,甚至连雪宝和驯鹿都比艾尔莎抢镜,就是不知道这些人最后发现这是一出双女主戏后,会有什么样的精彩表情。 Naturally, these are the external embodiment forms of movie, the popcorn movie, is the literary film, or is the animation lengthy picture, needs one to implement subject from beginning to end. 当然,这些都是影片的外在表现形式,无论是爆米花电影,还是文艺片,或者是动画长片,都需要一个贯彻头尾的主题。 More appropriate passing kills the subject of the world compared with ‚freedom that’ «Snow and ice Big Risk» responded? 还有比《冰雪大冒险》所反应的‘自由’更合适的通杀全世界的主题吗？ Thanksgiving Day the previous weekend, disperses " Snow and ice Big Risk » dramatic team that propagandizes in the all over the world in New York assembles officially, the movie will also pull open the step that the world screens from New York. 感恩节前一个周末,分散在世界各地宣传的《冰雪大冒险》剧组正式在纽约集结,影片也将从纽约拉开全球上映的步伐。 Does not know that is God cares, on Thursday before dawn the cold air that went south from North Pole swept across east coast of North America, from morning time started, the under sky of New York fell gently thick fallingly the snow in big flakes, was only the half-day time, the entire big apple will dye the white. 不知道是不是上帝眷顾,周四凌晨从北极南下的冷空气就席卷了北美东海岸,从早晨的时候开始,纽约的天空纷纷扬扬飘落下鹅毛大雪,只是半天的时间,就将整个大苹果染成了白色。 When some Ryan worry afternoon preview ceremony, the snow changes is gradually small, quick stops thoroughly, although the weather therefore becomes somewhat cold, but the white snowscape, will enhance one another's beauty with the forthcoming movie. 就在瑞恩有些担心下午的首映式的时候,雪渐渐变小,很快就彻底停止,虽然天气因此变得有些寒冷,但白茫茫的雪景,与即将上映的影片交相辉映。 „Outside is quite cold.” “外面好冷啊。” Just entered the theater, Taylor on being too busy rubbed rubbing hands, „damn weather.” 刚刚走进剧院,泰勒就忙不迭的搓了搓手,“见鬼的天气。” „Elder sister......” “姐姐……” Follows to run over in Nicole Sandy suddenly, „gives you...... this.” 跟在妮可身边的桑迪忽然跑了过来,“给你……这个。” What she gives Taylor is a warm hand treasure. 她递给泰勒的是一个暖手宝。 „Most sympathizes.” Taylor slanting arrived at Scarlet one eyes, „not like certain people.” “还是桑妮最体贴。”泰勒斜了走到身边的斯嘉丽一眼,“不像某些人。” „This is the public place.” Scarlett Johansson reminded her, „paid attention to your etiquette, Mr. Scott and Madame Andrea.” “这是公众场合。”斯嘉丽?约翰逊提醒她,“注意你的礼仪,斯科特先生和安德烈亚夫人都在呢。” „Dear.” Taylor will warm the hand treasure to give back to Sandy, „your father?” “亲爱的。”泰勒将暖手宝还给桑迪,“你爸爸呢？” „Goes to the lounge that bastard who you told.” Sandy seems sensible, lowered the sound specially, „mother said, the father is blackmailing that bastard.” “跟你说的那个坏蛋去休息室了。”桑迪似乎很懂事,特意压低了声音,“妈咪说,爸爸在敲诈那个坏蛋。” „Bastard?” Scarlet is not quite clear, „Sandy, who is the bastard?” “坏蛋？”斯嘉丽不太明白,“桑迪,坏蛋是谁？” „That of News Corporation.” “新闻集团的那个。” Taylor signals with the eyes to Scarlet, happen to saw that Ryan enters the hall, is drawing Sandy and Scarlet hastily walked. 泰勒对斯嘉丽使了个眼色,正好看到瑞恩重新走进大厅,连忙拉着桑迪和斯嘉丽走了过去。 „Father......” “爸爸……” Hears the clear sound, Ryan was about to walk several steps, „dear, you are very lovable today.” 听到清脆的声音,瑞恩快走了几步,“亲爱的,你今天很可爱。” „Thanks the father.” “谢谢爸爸。” The plate the princess chignon, is putting on the little fellow of skirt to smile immediately. 盘着公主发髻,穿着蓬蓬裙的小家伙立即笑了起来。 Converged Nicole, how many people turn toward the screening hall to walk together, Taylor walks asked low voice, „Rubert? What does Modoc ask you to make?” 汇合了妮可,几个人一起向着放映厅走去,泰勒边走边小声问,“鲁伯特?默多克找你做什么？” „No.” Saying that Ryan does not care about, „is under the expression the good intentions, wants to eliminate Disney and between him ‚misunderstanding’.” “没什么。”瑞恩不怎么在意的说道,“就是表达下善意,想要消除迪士尼与他之间的‘误会’。” „Misunderstanding?” Taylor wrinkled the nose, „is this ‚misunderstanding’?” “误会？”泰勒皱了皱鼻子,“这是‘误会’吗？” „I heard......” “我听人说……” After finding the seat sits down, Scarlet mysterious said to several people, „several children in Modoc, went to his mansion to make a big row last week, his two ex-wives, Wendi Deng also appeared there.” 等找到座位坐下后,斯嘉丽神秘兮兮的对几个人说道,“默多克的几个儿女,上周去他的豪宅大闹了一番,其中还有他的两位前妻,邓文迪也出现在了那里。” She seems to be suddenly enlighted, „Ryan, should unable......” 她似乎恍然大悟,“瑞恩,该不会……” „!” Ryan raised up the finger to swing swinging to her, „this was others' housework, had no relations with us.” “斯嘉！”瑞恩竖起手指对她摇了摇,“这是别人的家务事,与我们没有任何关系。” „Un, I understood.” “嗯,我明白了。” Saying that this lagging behind fellow understands clearly, „has no relations with us!” 这个后知后觉的家伙了然的说道,“与我们没有任何关系！” „Dear.” “亲爱的。” Nicole has taken a 3D eye of specially custom make, helping Sandy put on, exhorts, „, if felt that the eye is uncomfortable, must tell mother.” 妮可取过一副专门定做的3d眼睛,帮桑迪戴上,同时嘱咐,“如果感觉眼睛不舒服,一定要告诉妈咪。” „Un.” “嗯。” In front of Nicole, the little fellow is quite obedient. 在妮可面前,小家伙还是比较听话的。 Like summer files «Toy Story 3», «Snow and ice Big Risk» also distributed 3D and imax version . Moreover the 3D effect of this movie is also one of the selling points, in person eyes that in Ryan and Taylor these have watched the preview, «Snow and ice Big Risk» can be in history the most splendid 3D animated cartoon. 如同暑期档的《玩具总动员三》一样,《冰雪大冒险》也发行了3d和imax版,而且这部影片的3d效果也是卖点之一,在瑞恩和泰勒这些看过样片的人眼中,《冰雪大冒险》可以算是有史以来最出色的3d动画片了。 If «Avatar» is not the animated cartoon. 如果《阿凡达》不算动画片的话。 After routine several small activities, has not waited is too long, the animation lengthy picture that this had the feminism thought and lily spirit, raised the curtains. ( to be continued ) r655 例行的几个小活动后,并没有等太久,这部具备了女权主义思想和百合精神的动画长片,就拉开了大幕。(未完待续)r655 ... ...