RIH :: Volume #8

#749: Transformers in China

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This investigation the media reprint by each platform, the negative news about professional movie critic also emerged one after another incessantly in abundance, tabloid with saying with certainty the tone, commented the passing these established movie critics to link cannot achieve relatively fairly, they attended the preview meeting each time, would accepting the advantage of the constructor and issuer, for their movie promotions, attacked other competitor simultaneously, even most famous that several movie critics, will also accept several sides in the back together the gifts...... 这份调查纷纷被各个平台的媒体转载,关于职业影评人的负面消息也层出不穷,还有小报用言之凿凿的语气,评论过往的那些老牌影评人连相对公正都做不到,他们每次参加试映会,总会接受制作方和发行方的好处,为他们的影片鼓吹,同时打击另外的竞争对手,甚至最有名的那几个影评人,还会背地里一起接受好几方的礼物…… «Hollywood Pemberita» also quoted some production company to distribute the words of charge- in the past, when we distributed the new piece, must delimit a special public relations fee, professional movie critic especially most well-known that several were the key point of this expenditure, if this work has not completed, after the movie screened, will surely initiate to comment wave of wickedly. 《好莱坞报道者》还引用了某位制片公司发行部门负责人的话-过去,每到我们发行新片时,总要划出一笔专门的公关费用,职业影评人特别是最知名的那几位是这笔开支的重点,如果这项工作没有做好,影片上映后,肯定会引发如潮的恶评。 The reporter caught James Cameron accidentally, asked him to the view of movie critic, this before «Titanic» screens was almost ridiculed by the movie critic for the square tyrant of the world biggest idiot, with the tone that disdains extremely said that- professional movie critic is the parasitic on one flock of clothes eating insects in electricity film company! 还有记者偶然抓到了詹姆斯?卡梅隆,问起了他对影评人的看法,这个在《泰坦尼克号》上映前几乎被影评人讥笑为全世界最大蠢货的片场暴君,用极为不屑的语气说道-职业影评人就是寄生在在电影业上的一群蛀虫！ No matter disdaining of professional, is the attack of mainstream media, made the established movie critic position that batch once controlled the forces of nature compared with before more awkward, perhaps the tabloid attacked them to have the spoken language that the behind-the-scenes plotting traded to be exaggerating, but the authenticity was unimportant, more importantly they will also soon crash in these influences that in the ordinary viewer will only remain. 不管是业内人士的不屑,还是主流媒体的抨击,都使得那批曾经呼风唤雨的老牌影评人位置比以前更加尬尴,或许小报攻击他们有黑幕交易的言语过于夸张,但真实性根本就不重要,重要的是他们在普通观众中仅剩的那些影响力也即将崩塌。 Facing such public opinion attack, the voice of movie critic looks like for more than ten years ago the ordinary viewer is like the view of movie, was submerged thoroughly. 面对如此的舆论抨击,影评人的声音就像是十多年前普通观众对影片的看法一样,彻底被淹没。 As the United States most famous professional movie critic, Roger? Albert stood again, stops this attack to continue to expand in a unique way. 作为全美最有名的职业影评人,罗杰?艾伯特再次站了出来,以特有的方式制止这场抨击继续扩大。 His spokesman announced that Roger? Because Albert the artery issue in hospital treats, even possibly faces the danger that the career ends. 他的发言人宣布,罗杰?艾伯特因为动脉问题入院治疗,甚至可能面临职业生涯终结的危险。 The media of North America were peaceful immediately, do many media no longer participate in this argument, Roger? Albert faced with the threat of cancer is not the secret. 北美的媒体顿时安静了许多,好多媒体都不再参与这场争论,罗杰?艾伯特面临癌症的威胁也不是什么秘密。 No matter the genuine and fake of matter. This absolutely is attractive crisis public relations. 不管事情的真假。这绝对是一次漂亮的危机公关。 Meaning that Ryan has not been ruthless, the opposite party is half eye can see the person of God after all, so long as he later no longer publishes summoned similarly the audience do not look at " Transformers » opinion, he is also disinclined to respond these people. 瑞恩也没有赶尽杀绝的意思,对方毕竟是个半只眼睛都能见到上帝的人,只要他以后不再发表类似号召观众不要去看《变形金刚》的言论,他也懒得搭理这些人。 If the opposite party also looks like this time, interest of unscrupulous touching Disney, even if he does not act, the management of Disney will still submerge the opposite party with a more turbulent public opinion. 如果对方还像这次,肆无忌惮的触动迪士尼的利益,即便是他不出手,迪士尼的管理层也会用更加汹涌的舆论将对方淹没。 Is this freedom of speech state, Disney will not hinder Roger? Albert expresses oneself viewpoint, but can always let own media publication to Roger? Albert's viewpoint? 这是一个言论自由的国度,迪士尼不会妨碍罗杰?艾伯特发表自己的观点,但总可以让自家的媒体发表一些对罗杰?艾伯特的观点吧？ Such argument also has the advantage, the hype is in the propaganda an essential link. The appropriate topic heat degree can always make the movie attract more audience, " Transformers » booking rate slides freely unceasingly, actually stable on a number. 这样的争论也不是没有好处,炒作是宣传中必不可少的一个环节。适当的话题热度总能令影片吸引更多的观众,《变形金刚》的上座率尽管不断下滑,却稳定在了一个数字上面。 Second when the movie screens before North America arrives in the weekend, «Transformers» only used seven days , the North American box office breaks through 200 million US dollars on the success! 当影片在北美上映的第二个周末到来之前,《变形金刚》只用了七天的时间,北美票房就成功突破两亿美元！ North America is only part that the world screens synchronously, similarly is this week of time, «Transformers» outside other 98 countries and regions except North America, attained amounted to 210.05 million US dollars overseas box office, seven days of global box office over 400 million US dollars! 北美只是全球同步上映的一部分,同样是这一周的时间,《变形金刚》在除去北美外的其他98个国家和地区,拿到了总计2亿1005万美元的海外票房,七天的全球票房累计超过4亿美元！ Although this number cannot compare «Caribbean Pirate 3» that the summer files world screens synchronously and «Jurassic Park 3». But don't forget, this did not continue does, but was series the work of introduction. 尽管这一数字比不上暑期档全球同步上映的《加勒比海盗三》和《侏罗纪公园三》。但别忘了,这不是续作,而是一个系列的开篇之作。 The following second weekend, «Transformers» receives 69 million US dollars in North America again. The North American box office was 269.89 million US dollars, overseas market is more fiery , more than 100 million US dollars incomes, the global box office of movie was close to 600 million US dollars infinitely. 接下来的第二个周末,《变形金刚》的在北美再收6900万美元。北美票房累计达到了2亿6989万美元,海外市场方面更为火热,又有1亿多美元进账,影片的全球票房无限接近了6亿美元。 Naturally. Just like all commercial movies, most fiery first after ten days, " Transformers » box office rise speed slows down comprehensively. 当然。与所有商业电影一样,最为火热的前十天过后,《变形金刚》的票房上涨速度全面放缓。 However. Place exception, there regarding frantic of «Transformers» series, from some perspective, even has pressed North America. 不过。有一个地方例外,那里对于《变形金刚》系列的狂热,从某种方面来说,甚至压过了北美。 That is China of Pacific opposite shore. 那就是太平洋对岸的中国。 Regarding the influence of «Transformers» series in China, Ryan is very naturally clear, Disney Far East Branch, works hard in marketing with movie issuer China Film Group. 对于《变形金刚》系列在中国的影响力,瑞恩自然无比清楚,迪士尼远东分公司,也与影片发行方中影集团在营销方面下了很大的功夫。 „Around 1990, the Chinese major television stations introduced to broadcast «Transformers». Since then, many children in China start to have indissoluble bond with Transformers.” “1990年前后,中国各大电视台纷纷引进播出了《变形金刚》。从那时开始,许多中国的小朋友们开始与变形金刚结下不解之缘。” „In these good time, we eyeful is the bright color, dazzling distortion movement ; full Er is the sound of mechanical friction, the rhythm full rock and roll ; The mysterious science fiction concept, the technical noun of emerging one after another incessantly lets the small head full play before television ; In these time, we became by the universe big stage young audience, from evil, the contest of beautiful and clowns and in good and evil, is harvesting the feeling of all sorts of joy, anger, sorrow, and happiness.” “在那些美好的时光里,我们满眼是鲜明的色彩,眼花缭乱的变形动作;满耳是机械摩擦的声音,节奏感十足的摇滚乐;神奇的科幻概念,层出不穷的科技名词让电视机前的小脑瓜全力运转;那些时光里,我们都成了宇宙大舞台旁边的小观众,从一场场正与邪、美与丑、善与恶的较量中,收获着种种喜怒哀乐的感受。” „Magnificent imagination, the vivid story, the outstanding manufacture, the fine dubbing, causes «Transformers» is a part of our childhood life perfectly, becomes in the recollection the indelible classics.” “瑰丽的想象,生动的故事,优秀的制作,精美的译制,使《变形金刚》完美融入我们的童年生活,成为回忆中难以磨灭的经典。” Screens starting from first two months from the movie, issuer China Film Group started by ‚nostalgia’ takes of a propaganda activity subjects. 从影片上映前两个月开始,发行方中影集团就开始了以‘怀旧’作为主题之一的宣传活动。 Disney Far East Branch also promoted ‚the Transformers article’ activity, 20 people that finally wins not only can obtain limited edition supporting-heaven pillar and prestige are shocking, but can also participate in the springtime camp of Disney Organization free, is located in the Transformers base in Rhode Island to visit directly. 迪士尼远东分公司也推出了‘变形金刚征文’活动,最后获胜的二十人不但能获得限量版擎天柱和威震天,还能免费参加迪士尼组织的春令营,直接去位于罗德岛州的变形金刚基地参观。 both sides also unite Wan Da and newsreel studio association with the new century and other numerous institute lines , to promote „the Transformers general mobilization” 20 years to demonstrate specially, the toys of over a hundred update and classical edition may try to play for the movie fan player and sell, contains several suspended production limit editions that Hasbro provides, in addition also promotes the student half price, the end field half price preference specially wait/etc. numerous preferential benefit and measures, to attract more movie fans to enter the theater. 双方还联合万达、新影联和新世纪等众多院线,推出“变形金刚总动员”二十年特别展示,上百款新版和经典版本的玩具可供影迷玩家试玩并进行销售,其中还包含孩之宝提供的数款已经停产的限量版本,除此之外还特别推出学生半价、首末场半价特惠等等众多优惠场次及措施,以吸引更多影迷走进影院。 Relations that because the world screens synchronously, «Transformers» show time, is not greatly hot summer files, is not the characteristic New Year's greeting files, as if will affect the box office to a certain extent, but Disney and China Film Group targeted propaganda, actually easily brought back the memory of 70-80 age that group of people, but these people now main force expense group of China Film Market. 由于全球同步上映的关系,《变形金刚》的上映时间,既不是大热的暑期档,也不是独具特色的贺岁档,似乎会在一定程度上影响到票房,但迪士尼和中影集团有针对性的宣传,却轻易勾起了70-80年代那群人的记忆,而这些人正是现在中国电影市场的主力消费群。 Similarly, this running schedule cannot with the opponent who «Transformers» competes with. 同样,这个档期也没有可以跟《变形金刚》竞争的对手。 In the mainstream institute line of numerous first-tier city, has a «Transformers» speed row of piece by a half hour in abundance, even in the partner Wan Da institute line of Disney, first week platoon piece gap, be only 15 minutes, arrange the piece rate/lead to reach as high as 80%. 在众多一线城市的主流院线中,纷纷以半个小时就有一场《变形金刚》的速度排片,甚至在迪士尼的合作方万达院线中,首周的排片间隔只有十五分钟,排片率高达百分之八十。 Then, «Transformers» breaks the record of China Film Market in abundance, is almost the logical matter. 如此一来,《变形金刚》纷纷破掉中国电影市场的纪录,几乎就是顺理成章的事情。 The movie first day attained 32.41 million rmb in China, since this has been the Chinese movie has the statistical one-day highest box office, but the next day box office broke this record with ease, 39.75 million rmb regarding China Film Market of this age, can only describe with crazy. 影片首日就在中国拿到了3241万rmb,这是中国电影有统计以来的单日最高票房,而第二天的票房又轻松刷新了这一纪录,3975万rmb对于这个年代的中国电影市场来说,只能用疯狂来形容。 Afterward, movie first Wednesday day on breakthrough 100 million rmb, this is the Chinese market highest single week box office record and quickest broken hundred million speeds, «Titanic» that if many data are unable to count initially removes outside, «Transformers» has become most successful the import piece in China Film Market. 随后,影片首周三天就突破1亿rmb,这是中国市场最高的单周票房纪录和最快的破亿速度,如果将当初很多数据根本无法统计的《泰坦尼克号》刨除在外,《变形金刚》已经成为了在中国电影市场上最为成功的进口片。 The performance that the movie breaks the record, triggered stir-frying of Chinese media, the attention of media to attract large numbers of audience to enter the institute line immediately, if the movie first week more were support of the steel wires from China, many audience who following entered, with remembering past times not many relations. 影片破纪录的表现,立即引发了中国媒体的爆炒,媒体的关注又吸引了大批观众进入院线,如果说影片首周更多是来自中国的钢丝们的支持的话,后续进入的许多观众,已经与怀旧没有多少关系了。 „«Transformers» is the chief champion in this year's China Film Market, it contained imported all essential factors that the big piece institute had, particularly manifestation of high tech, had the intense impact. After it satisfied 80, not only one generation of distortion complex, under this powerful influence and news attention, captured the attention of more fashionable community.” “《变形金刚》将是今年中国电影市场的总冠军,它富含了进口大片所具备的一切要素,尤其是高科技的体现,具有强烈的震撼力。它不光满足了80后一代的变形情结,更在这种强大的影响及新闻关注度下,吸引了更多的时尚群体的目光。” The commentary from Pacific opposite shore state media, without doubt is to the best summary of Transformers upsurge starts in China. 来自太平洋对岸官媒的这篇评论,无疑是对在中国掀起的变形金刚热潮的最好总结。 For the propaganda film, Disney and China Film Group take great pains, when for example movie manufacture supporting-heaven pillar profited from the fighting way of free sparring to hype to salute to the Chinese Kungfu, how for example hyped Hollywood's constructors to appreciate that actress surnamed Gao on the network vigorously wait/etc.. 为了宣传影片,迪士尼和中影集团可谓煞费苦心,比如将影片制作时擎天柱们借鉴了自由搏击的打斗方式炒作成向中国功夫致敬,比如在网络上面大力炒作好莱坞的制作方是如何欣赏那位姓高的女演员等等。 „I feel shock very much, is mainly the trick effects, many ideas are startled dumbfoundedly me, the movie can shoot, visually such movie has no way nitpickingly. „ A male movie fan said in an interview, „ the present domestic production and imports the big piece price is not low, I feel or spend to look the movie that Hollywood especially Disney produces is more cost-effective.” “我觉得很震撼,主要是特技效果,很多想法把我惊得目瞪口呆,电影能这么拍,从视觉上这样的电影没法挑剔。“一位男影迷接受采访时如此说道,“现在国产片和进口大片的票价都不低,我觉得还是花钱看好莱坞特别是迪士尼出品的电影更为划算。” While the heat degree of movie, Disney also with several websites of China cooperation, jointly launched the Transformers movie image selection activities, caused many person's responses. 趁着影片的热度,迪士尼还与中国方面合作的几个网站,联合推出了变形金刚影片形象评选活动,引起了众多人的回应。 For example the most graceful modeling gave supporting-heaven pillar- this must be supporting-heaven pillar big brother, the collection sex appeal and overwhelming power with a body, especially finally rushed to the war distortion and random fight pattern has the gesture to be cool. 比如最帅造型就给了擎天柱-这个还得是擎天柱大哥,集性感与威猛与一体,特别是最后赶到大战现场的变形和随机的战斗模式起手式都帅呆了。 The best ornaments are ambulance- the body of fierce-tempered horse, the life of nurse, what a pity that agile and fierce physique, but has the opportunity of many demonstration skill in several cutting, what most awfully is, has not displayed his wise medical skill, when this medical officer enough is also perfunctory. 最佳摆设则属于救护车-悍马的身躯,护士的命,可惜了那么剽悍的身姿,只是在几次剪切中有不多的展示身手的机会,最要命的是,也没表现他的高明医术,这个医务官当得也够敷衍的了。 The most intelligent diamond belongs to the red spider, holds the time sneak attack, escapes regardless all, the red spider has not changed to the silver screen from the television screen, is that rampant and sly. 还有最聪明的金刚非红蜘蛛莫属,抓住时机偷袭,抛开一切逃跑,红蜘蛛从电视屏幕到电影银幕一点没变,还是那么嚣张而狡猾。 Ryan understood the situation, just like the previous generation, is only because of this life his promotion, causing opposite silver screen number to be many relatively, «Transformers» in the Chinese box office, the digit was more attractive. 瑞恩所了解到的情况,如同前世一样,只是因为今世他的推动,导致对面的银幕数相对要多了一些,《变形金刚》在中国票房上,数字更加好看。 Just like other introduction pieces, «Transformers» has not attained the extension secret-key of some bureau, one month later files from China, and becomes the box office chief champion in Chinese shadow history.( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 跟其他引进片一样,《变形金刚》没有拿到某局的延期秘钥,一个月后从中国下档,并且成为了中国影史上的票房总冠军。(未完待续请搜索飄天文學,小说更好更新更快!
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