Although «Hungry Game» production cost, only then 100 million US dollars, but this is entire series the work of introduction, result is directly related with the following plan, therefore Ryan was this movie starts out reached as high as 120 million US dollars propaganda marketing expenses, from the novel being published since that day, has not stopped about its entire series propaganda.() 虽然《饥饿游戏》的制作成本只有1亿美元,但这是整个系列的开篇之作,成功与否直接关系到后面的计划,因此瑞恩为这部影片开出了高达1亿2000万美元的宣传营销费用,从小说问世的那天起,关于它的全系列宣传始终就没有停过。() Especially before the movie opens final for half a month, on the United States three big newspaper industries, four big television networks and eight big websites, can see the advertisement and announcement of this movie momentarily everywhere, the United States these slightly famous public place, can see the poster of movie. 特别是电影上映前的最后半个月,全美的三大报业、四大电视网和八大网站上面,随时随处都能看到这部影片的广告和预告,全美那些稍稍出名的公众场合,都可以见到影片的海报。 Disney did film company not only manufacture Ryan, Taylor, Natalie, Scarlet, Chris and James? Frank and other numerous main principal role posters, but also to include destroyed Area 13 all areas, designed the poster and concept map, launches ‚choice fell in love with your region rapidly’ the activity in the official site website. 迪士尼影业不但制作了瑞恩、泰勒、娜塔莉、斯嘉丽、克里斯汀和詹姆斯?弗兰克等众多主要主要角色的海报,还为包括被摧毁的13区在内的所有区,都设计了海报和概念图,在官网网站也推出了‘选择并迅速爱上你的区域’的活动。 In addition, on United States most influential sports Super Bowl, Disney also threw over 10 million US dollars propaganda expenses, with the aid of this in the United States most popular movement, further expanded the movie the influence. 除此之外,在全美最有影响力的体育比赛超级碗上面,迪士尼也扔出了超过1000万美元的宣传费用,借助这项在全美最受欢迎的运动,进一步扩大影片的影响力。 Starting from May, Natalie put down temporarily " 127 Hours of » postproduction, with Taylor, Sophia? Coppola and the others formed the powerful propaganda team, coordinates the plan of Disney, makes an appearance on the major media repeatedly, although Ryan has not participated in the propaganda, but plays the villain for the first time is still the appealing hugeness breathes out the head, let alone this movie also brought together present Hollywood most outstanding a group of young actors. 从五月份开始,娜塔莉就暂时放下了《127小时》的后期制作,与泰勒、索菲亚?科波拉等人组成了强大的宣传团队,配合迪士尼的计划,频频在各大媒体上露面,虽然瑞恩没有参与宣传,但第一次出演反派依然是吸引人的巨大嘘头,何况这部影片还集中了如今好莱坞最为优秀的一批年轻演员。 Local time on June 2 Thursday afternoon, Hollywood Boulevard and high ground main road intersection point sea of people, as if the Academy Awards ceremony arrives once again the common, before many movie fans and media reporters gathered in Kodak Theatre again, only to witness vast momentum «Hungry Game» preview ceremony of Disney Organization. 美国当地时间6月二号周四的下午,好莱坞大道与高地大道交汇处人山人海,仿佛奥斯卡颁奖典礼又一次到来一般,众多的影迷和媒体记者再次聚集到了柯达剧院前,只为了目睹迪士尼组织的声势浩大的《饥饿游戏》首映式。 By the Kodak Theatre main entrance, two giant posters have let fall the ground from the theater, this is " Hungry Game » lord poster. 柯达剧院正门两侧,两张巨大的海报从剧院顶层一直垂落到地面,这是《饥饿游戏》的主宣传海报。 One is the ridicule bird brooch of combustion in flame, original that it designs. Golden circular, exquisite fine, an advantage arrow crosses. 一张是燃烧在火焰中的嘲笑鸟胸针,它设计的独具匠心。金色圆形,小巧精致,一支利箭横穿而过。 Another is the movie only lead, Natalie participates in the competition modeling when the movie, she wears the equipment of field survival, the back also carries one group of arrows, on the hale and hearty cheek the heroic spirit thrives. 另一张则是影片唯一的主角,娜塔莉在电影中参加大赛时的造型,她身披野外生存的装备,背后还背着一组弓箭,硬朗的脸蛋上面英气勃发。 Incurs to the two sides gently, Ryan walked to pass through the red carpet quickly, passed by the interview area time, inside Natalie and Taylor were encircled the airtight two circles by the reporter. 轻轻对两边招着手,瑞恩快走走过了红地毯,路过采访区的时候,里面的娜塔莉和泰勒被记者围成了密不透风的两个圈。 Two people in Hollywood stars who are the 80's was born the most typical character. Was the female worker singer like comet general rise ray bright new generation. 两人一个是八十年代出生的好莱坞女星中最具代表性的人物。一个是如同彗星一般崛起光芒灿烂的新生代当红女歌手。 „Ridicule bird brooch follows Kate to enter the arena together, it is almost symbolizing «Hungry Game» all brave faith and free spirits.” “嘲笑鸟胸针跟随凯特尼斯一同进入竞技场,它几乎象征着《饥饿游戏》中所有的勇敢信念和自由精神。” Indistinct within can also hear Natalie to accept the sound of interview, „I the spirit that likes this brooch and it represents! Can wear it, was one type does not still have honor!” 隐约间还能听到娜塔莉接受采访的声音,“我喜欢这个胸针和它代表的精神！能佩戴它,是一种无尚的光荣！” If Natalie can see, Ryan really wants to raise up the thumb to her, the ridicule bird brooch can be one of the movie most important derivatives, this going all out propaganda the first time is not. 如果娜塔莉能看到的话,瑞恩真想对她竖起拇指,嘲笑鸟胸针会是电影最重要的衍生品之一,她这种卖力的宣传已经不是第一次了。 Obviously, under Ryan long-term gradually influencing, Natalie also has enough commercial innovative spirit. 很显然,在瑞恩长时间的熏陶下,娜塔莉也具备足够的商业开拓精神。 As for another side Taylor. Not to mention, her most thought are almost Ryan and Nicole reprint, sells own movie to come, naturally spares no effort. 至于另一边的泰勒。就更不用说了,她的大多数思想几乎就是瑞恩和妮可的翻版,推销起自家的电影来,自然不遗余力。 Afterward. Ryan accepted Disney TV Station reporter's interview, this after all is own media. 随后。瑞恩接受了迪士尼电视台记者的采访,这毕竟是自家的媒体。 „Mr. Jenkins, " Hungry Game » selling in advance work is so smooth......” “詹金斯先生,《饥饿游戏》的预售工作如此顺利……” Asked several after movie photography issue, the reporter aimed at promoted of movie the topic. „This as you expected?” 问了几个关于影片拍摄的问题后,记者将话题对准了电影的推广方面。“请问这在你的预计之中吗？” „«Hungry Game» has a mysterious opening.” Ryan said simply several, ‚ situation truly stemmed from our estimate, this is in the Disney history has seen the best movie ticket sells in advance the result. Moreover is a non- sequel movie. ” “《饥饿游戏》有一个神奇的开局。”瑞恩简单的说了几句,‘情况确实出乎了我们的预计,这是迪士尼历史中所见过的最好的电影票预售成绩。而且还是一部非续集影片。” «Hungry Game» and other started to sell in advance through the network, telephone on May 12, at this time screens to return sometime to it, what makes one be unexpected, in the short 24 hours, this/should piece opened the picture the ticket of number to be sold out on the same day completely, in later time, the first weekend three days of tickets also sold much. 《饥饿游戏》是在5月12日通过网络、电话等多渠道开始预售的,此时离它上映还有一段时间,但让人始料未及的是,短短24小时内,该片开画当天场次的票就全部售罄,随后的时间里,首个周末三天的票也卖出去了不少。 According to network ticket website ‚fandango’ the statistics, «Hungry Game» had broken North American first day and first week in history sell in advance the ticket record. 根据网络票务网站‘fandango’的统计,《饥饿游戏》已经打破了北美有史以来的首日和首周预售票务纪录。 This can be said as the result of variously creating, creates the lineup besides the lord and distributes the attraction that nearly two years of novel brought, the biggest merit should in development that in the network booking business progresses by leaps and bounds. 这可以说是多方面造成的结果,除了主创阵容和发行了近两年的小说带来的吸引力外,最大的功劳应该记在网络售票业务突飞猛进的发展上。 With the lapse of time, the influence of network booking will be getting bigger and bigger, but according to the stipulation of North American law, the producer and issuer can not participate any with the institute line related business, Disney is unable excessively to put out a hand in this aspect. 随着时间的推移,网络售票的影响会越来越大,但按照北美法律的规定,制片方和发行方不得参与任何跟院线有关的业务,迪士尼也无法在这方面过多伸手。 „Hi , Alison, Chris sandbank.” “嗨,娜特,斯嘉,艾莉森,还有克里斯汀。” Arrives at four girls who take a group photo together, Ryan beckons to them, „really rare, this is the first time that we appeared in the same section movie.” 走到正在一起合影的四个女孩边,瑞恩对她们招了招手,“真难得,这还是我们第一次出现在同一部电影中。” „You is a villain!” “你是反派！” Facing the front not far away innumerable flashing lights, Taylor lowers the sound saying that „you are not our groups.” 面对前方不远处无数的闪光灯,泰勒压低声音说道,“你不属于我们这个团体。” „Hey, dear.” Ryan stood among them, „you said that was too affecting.” “嘿,亲爱的。”瑞恩站在了她们中间,“你这么说太让人伤心了。” „By how was shot a feeling of arrow?” What Kristen Stewart said is the plot in movie. “被娜特射一箭的感觉如何？”克里斯汀?斯图尔特说的是电影中的情节。 „Is good.” “非常棒。” Looked at the brown pupil of Natalie wave light circulation, Ryan said with a smile, „looked like the arrow of Cupid to be the same.” 看了看娜塔莉波光流转的棕色眸子,瑞恩笑着说道,“就像是中了丘比特的箭一样。” After the dramatic team routine group photo ended, Ryan and the others entered Kodak Theatre, Scarlett Johansson walks while complained, „you know that starting from last month, I needed the two sides to run, runs " Hungry Game » circular, then participated «Escapes from the Clone Island» propaganda, these fool reporters also always liked asking that compared the silly issues of two movies.” 剧组例行的合影结束后,瑞恩等人走进了柯达剧院,斯嘉丽?约翰逊边走边抱怨,“你们知道吗,从上个月开始,我就需要两边跑,跑完了《饥饿游戏》的通告,接着去参加《逃出克隆岛》的宣传,那些笨蛋记者还总爱问一些比较两部电影的傻问题。” „You thought that is our «Hungry Game» will sell greatly? Next week will screen «Escapes from the Clone Island» box office is better?” “那你觉得是我们的《饥饿游戏》会大卖？还是下周上映的《逃出克隆岛》票房更好？” Hears the Kristen Stewart words, Scarlet is frowning said in a low voice, „I watched the preview of preview, why does not know, I always felt the flat and thin piece that Michael cuts seems like some issues.” 听到克里斯汀?斯图尔特的话,斯嘉丽皱着眉头低声说道,“我看了试映的样片,不知道为什么,我总觉得迈克尔剪出的片子似乎有些问题。” „Hi, Stephen.” “嗨,史蒂芬。” Sees Jewish old man, Ryan puts out a hand on own initiative, Spielberg hurried to grasp in his hand, „congratulated you, Ryan, Disney will have character radical week box office over hundred million movies.” 看到走过来的犹太老头,瑞恩主动伸出了手,斯皮尔伯格赶紧在他手上握了一下,“恭喜你,瑞恩,迪士尼又将有一部首周票房过亿的影片了。” According to selling in advance the statistics in aspect, the first week box office most conservative estimate of movie also between 110 million US dollars to 120 million US dollars. 根据预售方面的统计,影片的首周票房最保守估计也会在1亿1000万美元到1亿2000万美元之间。 Regarding the struggling DreamWorks three giants, does not envy is impossible. 对于境况不佳的梦工厂三巨头来说,不羡慕是不可能的。 Present DreamWorks has been in the dangerous the edge, if this summer big manufacture has the problem, might trigger a series of untoward effects, next week will promote «Will escape from Clone Island» important. 如今的梦工厂已经处于危险的边缘,如果今夏的大制作出现问题,很可能会引发一系列的不良反应,下周推出的《逃出克隆岛》至关重要。 What a pity is, Spielberg latest work «World war» most investments from Paramount, the movie that this will show next month basically cannot add on DreamWorks is too many busily. 可惜的是,斯皮尔伯格最新的力作《世界大战》的大部分投资来自派拉蒙,这部下个月上映的影片基本帮不上梦工厂太多忙。 Discussed after several, Ryan and the others entered the theater main hall, arrived at the dramatic team to be located in the front the seat. 谈了几句后,瑞恩等人走进了剧院正厅,来到了剧组位于前排的座位。 With Sophia? Coppola, Katherine? After Kennedy and the others had greeted, he sat side Natalie, static and other movies raised the curtains. 与索菲亚?科波拉、凯瑟琳?肯尼迪等人打过招呼后,他坐在了娜塔莉身旁,静等影片拉开大幕。 The writing and image are two types of completely different carriers, perhaps the novel version association/will lets people and realities links, especially to " Patriot Act » more and more discontented North America critic, perhaps also some plots in movie, will make one relate this aspect similarly, but generally speaking, movie many work are creating a unique female character. 文字和影像是两种完全不同的载体,或许小说版总会让人们与现实连接在一起,特别是对《爱国者法案》越来越不满的北美评论家,也或许电影中的一些情节,同样会让人联系到这方面,但总的来说,影片更多的工作还是在塑造一个独特的女性角色。 For appealing, the movie must have fights and slaughters the lens, some are also quite bloody and sensitive, in nowadays this age, if were not Disney did enough many work, was in itself in mpaa the important member, «Hungry Game» is not the present pg-13 level, but was the r level. 为了吸引人,影片肯定少不了一些打斗和杀戮镜头,有些还算是比较血腥和敏感,在现今这个年代,如果不是迪士尼做了足够多的工作,本身又是mpaa中重要的成员,《饥饿游戏》不会是现在的pg-13级,而是r级。 This is a story of similar Dystopia, regardless of plot, the expression means that the movie uses, and have no extraordinary or the place that is worth praising, the movie arrive at the young handsome attractive cast from putting on make-up to the clothing again, to attract the audience. 这就是一个类似反乌托邦的故事,无论本身的情节,还是电影用出来的表现手法,并没有什么出奇或者值得称颂的地方,影片从化妆到服装再到年轻英俊漂亮的演员阵容,就是为了吸引观众。 But what has to raise being in the movie reflects the idea of , one type from this century beginning in ‚the new feminism of’ in the movie raising the head viewpoint. 但不得不提的是影片中真实反射出的理念,一种从这个世纪初就在影片中抬头的‘新女权主义’的观点。 Since the 1970s, in the Hollywood film circle cared about and shows the female and story of social life relations truly are getting more and more, the leading lady looked for an outstanding work or credible rich man marriage and having child is biggest and most idealized subject. 从上世纪70年代开始,好莱坞影坛上真正去关心和展现女性与社会生活关系的故事越来越多,其中女主角找一个优秀的工作或者一个靠谱有钱的男人结婚生子是最大和最为理想化的主题。 Therefore in the 90's, appeared by Julia? Roberts and Cameron? Diaz for representative the sweetheart adds the silly eldest sister's Hollywood female character, and rich fairy-tale love comedy movie that is at this role pushed up the high point of development. 于是在90年代,出现了以茱莉亚?罗伯茨和卡梅隆?迪亚兹为代表的的甜心加傻大姐的好莱坞女性角色,并且将这种角色所在的富有童话色彩的爱情喜剧电影推上了发展的最高峰。 But after new century, the social situation in North America had the new change, as the new feminism is on the rise and influences of other factors, this type of role and movie are getting more and more unpopular, following is also Julia? Roberts and Cameron? Diaz in rapid falling of Hollywood position. 但进入新世纪后,北美的社会情况出现了新的变化,随着新女权主义抬头以及其他因素的影响,这种类型的角色和电影越来越不受欢迎,随之而来的也是茱莉亚?罗伯茨和卡梅隆?迪亚兹在好莱坞地位的迅速滑落。 For a long time, the female usually needs in successful and likable between chooses, even if under the North American this flaunting free and fair society, the media and public do not like boasting own achievement very high female. 长久以来,女性往往需要在成功与讨人喜欢之间作出取舍,哪怕是北美这种标榜自由和公平的社会下,媒体和公众也不喜欢吹嘘自身成就很高的女性。 This situation obtained very big transformation when the new millennium, especially United States most important propaganda base Hollywood, in the movie of manufacture does not conform to the traditional female character to be getting more and more. 这种情况在新千年时得到了很大的转变,特别是全美最为重要的宣传阵地好莱坞,制作的影片中不符合传统的女性角色越来越多。 «Ancient grave beautiful Shadow» Laura, " Charlie's Angels » three angels, «Kills Bill» the bride, «Night Legend» Selina wait/etc., this type strong independent does not depend upon the role of man to increase, although has not formed the tidal current, actually created in the Hollywood movie ‚new feminism’ the emergence of viewpoint. 《古墓丽影》中的劳拉,《霹雳娇娃》中的三位天使,《杀死比尔》中的新娘,《黑夜传说》中赛琳娜等等,这种坚强独立不依靠男人的角色在增多,虽然没形成潮流,却造成了好莱坞电影中‘新女权主义’观点的出现。 Last year " Mysterious Woman » success, was drives this viewpoint to develop rapidly. 去年《神奇女侠》的成功,更是带动这种观点迅速发展。 Perhaps people might ask, what is the new feminism viewpoint in movie?( To be continued..) 或许有人会问,什么才是影片中的新女权主义观点呢？(未完待续。。)