Since the influence proliferated to United States that day since, Oscar no longer was the awards ceremony of Hollywood purely, the close connected fashion does not need to raise with the star forever, various societies, politics and public charity, will also not crop up once for a while, highlighted own existence. 自从影响力扩散到全美的那天起,奥斯卡就不再是单纯属于好莱坞的颁奖典礼了,与明星永远紧密相连的时尚自不必提,各种社会、政治和公益团体,还时不时不就会冒头,突显自己的存在。 Especially in recent years, the surroundings of Kodak Theatre consistently revolve the voice of protest. 特别是最近几年,柯达剧院的周围始终围绕着抗议的声音。 This year is most conspicuous, was the Los Angeles public health committee disburses money to set three motion billboards, request movie resistance smoking scene, on one was a face and a message of child- the entire world is watching, please resist the movie smoking lens. 今年最为显眼的,则是洛杉矶公共健康委员会出钱定下了三张移动广告牌,要求影片抵制吸烟场景,其中一张上面是一个儿童的脸和一句广告词-全世界都在观看,请抵制影片吸烟镜头。 They hope that this movement can convince the film industry, pays attention to the movie to present the smoking scene to the adverse effect that the child has. 他们希望这项运动能够说服电影行业,注意影片中出现吸烟场景对儿童产生的不良影响。 Besides the advertisement of resistance smoking scene, a conservative political organization also bought some advertisement spaces near Kodak Theatre to oppose the left deviation politics of Hollywood. 除了抵制吸烟场景的广告外,一个保守政治组织还买下了柯达剧院附近的一部分广告空间反对好莱坞的左倾政治。 On a billboard, is smiling by pig president picture, writing message ‚is being 4 years, thank your Hollywood!’ ‚George was still a president, thank your Hollywood!’ 一张广告牌上,微笑着的猪头总统照片旁边,写着广告词‘又是四年,感谢你好莱坞！’‘乔治仍然是总统,感谢你好莱坞！’ The initiator of this/should advertisement is named „unites citizen” the organization, did they also publish on the billboard satirized Michael? Moore, Barbara? Streisand, Martin? Skien and Uzbekistan , Belgium? Goldberg and Skien? Pan, and? The Zeis and other left deviation film-maker of pictures. 该广告的发起人是一个名为“联合公民”的组织,他们还在广告牌上刊登了讽刺迈克尔?摩尔、芭芭拉?史翠姗、马丁?西恩、乌比?戈德堡、西恩?潘、和塞维?蔡斯等左倾电影人的照片。 The politics has not been far away from Hollywood, has not been far away from the movie. 政治从来就没有远离过好莱坞,没有远离过电影。 As «Argow» obtains seven Oscar to nominate, this awards ceremony appears the political flavor to be full, particularly many media forecast that «Argow» was almost scheduled the best picture. 随着《阿尔戈》获得七项奥斯卡提名,本届颁奖典礼显得政治味道十足,尤其是很多媒体预测《阿尔戈》几乎预定了最佳影片。 Although Ryan also believes, the public relations work of Disney has not relaxed. 虽然瑞恩也是这么认为,不过迪士尼的公关工作并没有放松。 Before comparing, the present public relations bottom line is getting more and more low, each company uses all kinds of methods on the public relations, if this aspect continues, soon, Oscar will turn into a true public relations war. 相比以前,现在的公关底线越来越低,各个公司在公关上面施展各种各样的手段,如果这种局面继续下去,用不了几年,奥斯卡就会变成一场真真正正的公关大战。 The public relations are manifestation of free competition will. But the quality of movie is the most basic condition, now the increasing number of people will concentrate on at the public relations. 公关是自由竞争意志的体现。但影片的质量才是最为基本的条件,现在越来越多的人将主要精力放在了公关上。 Passing, if a movie can obtain looking upon with favor of Oscar, in addition adding fuel to the flames of media, will be great increase in price in the movie fan eyes, not only the box office of the world meets when production costs rise, prices rise too, what is more important will be sells dvd and income of hiring home videotape will considerably increase. 过往,一部影片如果能得到奥斯卡奖的垂青,再加上媒体的推波助澜,在影迷眼中就会身价百倍,不仅世界各地的票房收入会水涨船高,更重要的是销售dvd和出租家用录影带的收入会大大增加。 In the future? 未来呢？ The information is getting more and more open , several years of Ryan previous generation, on Oscar win, but in the business throws the movie of street, may be not infrequent. 信息越来越开放,瑞恩前世的后几年,在奥斯卡上大胜但商业上扑街的电影,可不在少数。 Naturally. Currently has very big economic interest in be possible to attempt. 当然。现在还是有很大的经济利益可图的。 Facing the direct economic interest, the major production companies naturally can spare no effort to invest into competition of Oscar award item , the propaganda expense of investment increases successively, pays wages besides being used to pay the advertisement, conducting free showing of movie, but also interviewed and conducts the luxurious factions including the arranged media to as well as prepares the rich present to the guest the expense. 面对直接的经济利益,各大制片公司自然会不遗余力投入到奥斯卡奖项的争夺中,投入的宣传费用节节攀升,开支除了用于支付广告、进行影片的免费放映外,还包括安排媒体采访、举办一场又一场豪华派对以及给来宾准备丰厚礼品的费用。 Right, now at the garnering votes party prepares too to be not expensive actually very unique gift almost to become the open secret for the honored guest. 没错,如今拉票派对上为嘉宾准备不算太昂贵却又非常别致的礼物几乎成为了公开的秘密。 For example, garnering votes that Disney conducts sends, will aim at these to have child's judge, prepares some classical Disney puppet. 比如,迪士尼举办的拉票派对中,就会针对那些有孩子的评委,准备一些经典的迪士尼玩偶。 Because in this year's nomination movie did not have one to look like last year «Lord of the Rings 3: King return» such favored. This makes the competition of Oscar best picture be more like a contest of money, the production company depends upon their US dollars to launch to compete to each ballot. 由于今年的提名影片中没有一部能像去年的《魔戒三:王者归来》那样众望所归。这使得奥斯卡最佳影片的竞争更像是一场金钱的较量,制片公司依靠他们的美元对每一张选票展开争夺。 Before the night of Oscar, winning call high «Aeroplanist» and «1 million US dollars Treasure» Oscar propagandizes the expense to reach as high as 15 million US dollars, even like «cup Liquor Life» small manufacture movie. The propaganda expense was also 10 million US dollars, is almost half of this/should production cost. 奥斯卡之夜前,得奖呼声较高的《飞行家》和《百万美元宝贝》的奥斯卡宣传费用都已高达1500万美元,即使像《杯酒人生》这样的小制作影片。宣传费用也达到了1000万美元,几乎是该片摄制成本的一半。 In «Argow» above, the investment of Disney was also 10 million US dollars. 在《阿尔戈》上面,迪士尼的投入也达到了1000万美元。 Who is the instigator of this money war? What in Hollywood circle recognized is Ryan and Harvey Weinstein, their two delivered the throne of movie queen Nicole and Gwynneth by the vast public relations offensive. The former is considered name will follow reality, but the latter is in the Oscar history one of the most water movie queens...... 谁是这种金钱大战的始作俑者呢？好莱坞圈内公认的是瑞恩和哈维?韦恩斯坦,他们两个先后以浩大的公关攻势将妮可和格温妮丝送上了影后的宝座。只是前者被认为实至名归,而后者是奥斯卡历史上最水的影后之一…… 98 years and 99 years later, before was only the small scale Oscar public relations. Suddenly becomes intense, the production company's expenditure in this aspect soars. 98年和99年之后,以前只是小打小闹的奥斯卡公关。忽然变得激烈起来,制片公司在这方面的开支直线上升。 The expenditure rises also has various group of stars, even if many people have the support, the expense of flowered on red carpet, is getting higher and higher. 开支上升的还有各路明星们,哪怕是其中很多人有赞助,花在红地毯上的费用,却也越来越高。 After getting out, Ryan discovered that this year restores the old popularly, the seen female stars almost all are the fish tail evening dress, single shoulder, shoulders, the slanting shoulder, suspenders, stomacher wait/etc., probably said the hello ahead of time. 下了车后,瑞恩才发现今年流行复古了,看到的女明星们几乎全是鱼尾晚礼服,单肩、双肩、斜肩、吊带、抹胸等等,好像都提前打好了招呼。 Put in order under the deep azure formal clothes coat, just like the recent years, Ryan stepped onto the red carpet alone. 整了下深青色的礼服外套,如同最近几年一样,瑞恩独自走上了红地毯。 After going out of a distance, he then looked at the eye, the end of red carpet, Scarlet who wears the red color suspenders formal clothes, had gotten down the black Rolls-Royce saloon car with Taylor, stepped on the red rug. 走出一段距离后,他回头看了眼,红地毯的尽头,穿着大红色吊带礼服的斯嘉丽,已经与泰勒下了黑色的劳斯莱斯房车,踏上了红色的地毯。 Taylor wears the ginger yellow wide shoulder suspenders evening dress, on the foot is restoring the old thin with high-heeled shoes, the golden curly hair pulled the chignon plate after the brain, the top of the head also inlaid one to drill the princess head harness broken, at first sight came up, like a Barbie of large size. 泰勒穿着姜黄色的宽肩吊带晚礼服,脚上是复古的细跟高跟鞋,金色的卷发挽成发髻盘在了脑后,头顶还镶了一条碎钻公主头带,乍一看上去,像极了一个大号的芭比娃娃。 „Ryan is turning head.” Taylor walks waves, is exposing the charming smiling face at the same time to the two sides, had not forgotten that whispered several with Scarlet, „he did not feel relieved to us probably yeah.” “瑞恩在回头呢。”泰勒边走边对两边挥手,展露着迷人笑容的同时,还不忘记跟斯嘉丽低语几句,“他好像对我们不放心哎。” „It is not we, is you!” Scarlet covert gave a hand signal, hints the speed slightly quickly, „I have said that does not make you wear such high high-heeled shoes!” “不是我们,是你！”斯嘉丽隐蔽的做了个手势,示意速度稍微快一点,“我说过,不让你穿这么高的高跟鞋！” Five feet ten inches many height, matches four inches high-heeled shoes again, let alone Scarlet, stepped onto the most male stars of red carpet, was almost inferior by Taylor in height. 五英尺十英寸多的身高,再搭配上四英寸的高跟鞋,别说斯嘉丽了,走上红地毯的大部分男明星,在身高方面几乎都被泰勒比了下去。 In several years, Taylor has experienced the innumerable luxurious places and magnificent scenes, the red carpet to her is only the small gift, not anxious, has not shown off like other female stars, has been keeping the quick speed, waits for front Ryan to pass through the interview area the time, they are away from him are about 30 feet. 这十几年间,泰勒经历过无数奢华的场所和大场面,红地毯对她来说只是小意思,既没有紧张,也没有像其他女明星那样卖弄,一直保持着较快的速度,等前方的瑞恩走过采访区的时候,她们距离他不过三十英尺。 Interview area centralized in a platform before Kodak Theatre, here not only has the reporter of live broadcast side abc television station, came from the United States entertainment reporter. 采访区集中在了柯达剧院前的一个平台上,这里不仅仅有直播方abc电视台的记者,还有来自全美的娱乐记者。 Perhaps said that is not right, besides the entertainment reporter, the reporter in many running current event and fashionable aspect edits. 或许这么说也不对,除了娱乐记者外,还有不少跑时事和时尚方面的记者编辑。 And the charming male reporters are self-satisfied, is he called Izaak? Mize Russey, concurs the actor and Vogue magazine editor and dress designer many positions in one, is also known in United States, this interview admission that attained Oscar curls, stood by the interview area of TV scene live broadcast, naturally wanted a crest of wave. 其中有一名帅气的男记者洋洋自得,他叫做艾萨克?麦兹拉西,身兼演员、《时尚》杂志编辑和服装设计师多种职位于一身,在全美也算小有名气,这次拿到了奥斯卡的采访入场卷,又站到了被电视镜头直播的采访区中,自然想要出一番风头。 Reason that he does not think becomes famous, because publicizes the cabinet. 他不想自己之所以出名,只是因为公开出柜。 But in the so chaotic scene, wants noticeably is not an easy matter, but Izaak? Mize Russey has oneself means. 但如此纷乱的场面中,想要引人注目可不是一件容易的事情,不过艾萨克?麦兹拉西有自己的办法。 This Oscar leading lady most powerful competitor Hillary? Did Swank enter the interview area, Izaak of being ready? Mize Russey snatched her front immediately. 本届奥斯卡女主角最有力的竞争者希拉里?斯旺克走进了采访区,蓄势待发的艾萨克?麦兹拉西立即抢到了她的面前。 „Miss Swank, you are really attractive today.” He handed over the microphone, first praised opposite party. “斯旺克小姐,你今天真漂亮。”他将话筒递了过去,先夸赞了对方一番。 „Thanks!” Hillary? Swank showed the polite smiling face. “谢谢！”希拉里?斯旺克露出了礼貌的笑容。 „Is this formal clothes of Versace?” Izaak? Mize Russey asked that after opposite party nod, then came one, „does not know that Miss Swank did wear the underwear?” “这是范思哲的礼服吗？”艾萨克?麦兹拉西问完,等对方点头后,接着来了一句,“不知道斯旺克小姐穿内衣了吗？” In Hillary? Swank slightly god time, he said suddenly, „I try.” 就在希拉里?斯旺克稍稍愣神的时候,他忽然说道,“还是我自己试一试好了。” Then, is emptying the right hand has pinched in Hillary? Swank's chest. 说完,空着的右手已经捏在了希拉里?斯旺克的胸部。 The female man was shocked immediately, when the almost two seconds, did not seem to know how should respond, the action of opposite party is disrespectful, what to do but should she? 女汉子立即愣住了,待了几乎有两秒钟,似乎不知道该如何反应,对方的举动非常失礼,但她该怎么办？ Here has the television direct transmission, she must pay attention to the image . Moreover the opposite party is the male comrade who United States becomes famous...... 这里有电视直播,她必须注意形象,而且对方是全美出了名的男同志…… „Sorry, I want to try.” Izaak? Mize Russey is not a fool, immediately said, „thinks Miss Swank will not mind.” “抱歉,我只是想试一下。”艾萨克?麦兹拉西不是傻子,立即说道,“想必斯旺克小姐不会介意。” Although complexion gloomy, Hillary? Swank is resentful the departure interview area however, entered Kodak Theatre. 尽管脸色阴沉了下来,希拉里?斯旺克还是悻悻然的离开采访区,走进了柯达剧院。 Behind her, Izaak in interview area? Mize Russey was saying to the television direct transmission lens loudly, „I did trace Hillary? Swank's chest! Knows? I touched the chest of Oscar movie queen!” 就在她后面,采访区中的艾萨克?麦兹拉西对着电视直播镜头大声说道,“我摸了希拉里?斯旺克的胸部！知道吗？我摸到了奥斯卡影后的胸部！” This merely is a start. 这仅仅是个开始。 Crossed few minutes, mixes fame Jessica in «City of Evil» that just screened? Arba entered the interview area, perhaps is only the young star's relations, interviewed her person is not many, Izaak? Mize Russey pushed with ease the frontline, old trick heavy, in the same manner and reason, not heavy heavy pinched the opposite party that to strong. 过了没几分钟,在刚刚上映的《罪恶之城》中混出了点名气的杰西卡?阿尔巴走进了采访区,或许只是个小明星的关系,采访她的人并不多,艾萨克?麦兹拉西轻松挤到了最前方,故技重施,以相同的方式和理由,不重不轻的捏了对方那对坚挺一把。 „Is sorry......” “抱歉……” Izaak? Is Mize Russey publicizes the male comrade of cabinet, Jessica? Arba similarly helpless walking. 艾萨克?麦兹拉西是公开出柜的男同志,杰西卡?阿尔巴同样无奈的走了。 „Oh, did I touch Jessica? Arba's chest.” “哇哦,我又摸到了杰西卡?阿尔巴的胸部。” Again to TV scene, Izaak? Mize Russey clamored, „I guaranteed, she and Hillary? Swank has not worn the corsage.” 再一次对着电视镜头,艾萨克?麦兹拉西叫嚣,“我保证,她和希拉里?斯旺克都没有穿胸衣。” I tomorrow definitely am the front page headlines of major media! Izaak? Mize Russey surface is tranquil, the innermost feelings are very self-satisfied. 我明天肯定是各大媒体的头版头条！艾萨克?麦兹拉西表面平静,内心却无比得意。 He did not worry that these female stars will sue, after all he is publicizes the cabinet ‚comrade’. 他并不担心这些女明星会起诉,毕竟他是公开出柜的‘同志’。 Izaak? Mize Russey does not know, the abc television station still adopts the way of time delay live broadcast this year, he hopes these live broadcast pictures that can show off, all trimmed off by the editor of abc television. 只是艾萨克?麦兹拉西并不知道,abc电视台今年依然采取了延时直播的方式,他期盼中能大出风头的这些直播画面,全被abc电视的编辑剪掉了。 Behind, Izaak? Mize Russey continues oneself acrobatics, played tricks on Wigny Guillat? Madsen and Thelma? Hayek, even also sexually harassed Orado with the issue of underwear? Broome and Cliffe? Irvine. 后面,艾萨克?麦兹拉西继续自己的把戏,先后戏弄了维尼吉亚?马德森和塞尔玛?海耶克,甚至还用内衣的问题调戏了奥拉多?布鲁姆和克里夫?欧文。 He has discarded the facial skin not to want in any case, these stars are concerned about face, in the shield of excuse and under male comrade status of freedom of the press, they also takes him to have no means. 反正他已经扔掉脸皮不要了,那些明星还是要脸的,在新闻自由的借口和男同志身份的掩护下,他们也拿他没什么办法。 Naturally, Izaak? Mize Russey is also chooses the object to act, for example separates Charlize Theron and Natalie that a person walked? Portman, he radically not the guts of toward front collecting. 当然,艾萨克?麦兹拉西也是挑选对象出手的,比如隔了一个人先后走过来的查理兹?塞隆和娜塔莉?波特曼,他根本就没有往前面凑的胆量。 However, he had a better goal immediately, last year «Man Help/Gang» sexy star ranking's first Scarlett Johansson entered the interview area.( To be continued..) 不过,他马上有了更好的目标,去年《男人帮》杂志性感女星排行榜第一位的斯嘉丽?约翰逊走进了采访区。(未完待续。。)