The second week of movie, the Christmas vacation of West raised the curtains officially, although lost some audience inevitably, but «Harry Potter And Philosopher's stone» is still irritable, had the absolute advantage in the UK-US institute lines, but Christmas the whole family enters the theater to watch the family photo movie itself is the tradition of entertainment market, in the theater finding at everywhere leads the child the guardian who lines up to buy tickets. 电影的第二周,西方的圣诞节假期正式拉开了大幕,虽然不可避免的流失了部分观众,但《哈利波特与魔法石》依然火爆,在英美两地的院线中占据了绝对的优势,而圣诞节全家人进入影院观看合家欢电影本就是娱乐市场的传统,影院中随处可见带着孩子排队购票的家长。 Screens former Warner to appear the petty propaganda unlike the previous generation movie, Ryan started out the sky-high price propaganda marketing expense, quite uses in the second week that the commercial movie box office will slide to suddenly, increased the offensive in propaganda. 跟前世电影上映前华纳显得小家子气的宣传不同,瑞恩开出了天价宣传营销费用,其中相当多用在了商业电影票房会急剧下滑的第二周,加大了宣传方面的攻势。 «Harry Potter And Philosopher's stone» is first of entire series, the movie is more successful, the subsequent influence is bigger, but the propaganda expenditure that later saves is also bigger. 《哈利波特与魔法石》是整个系列的第一部,影片越成功,后续的影响力就越大,而以后节省下来的宣传开支同样也越大。 The day before the Christmas, the Madame Tussauds promoted the Harry Potter series wax figure, suddenly is also fully occupied. 就在圣诞节的前一天,杜莎夫人蜡像馆推出了哈利波特系列蜡像,一时间也人满为患。 They attained the related authorization one year ago, naturally paid a big expense. 他们早在一年前就拿到了相关授权,当然付出了一大笔费用。 The trades and occupations obtained the manufacturers of authorization, unveiled the respective Harry Potter serial products, such as the magic broom, magic wand and Kui strange Qiufu, the invisible clothes, Hogwarts school uniform and badge became popular in the western world. 各行各业得到了授权的制造商们,也推出了各自的哈利波特系列产品,如魔法扫帚、魔杖、魁地奇球服、隐形衣、霍格沃茨校服和徽章等风靡了整个西方世界。 London and New York like this big city, is Venice and Barcelona such North America small town, almost all stores can see a lot of relevant products. 无论是伦敦和纽约这样的大城市,还是威尼斯和巴塞罗那这样的北美小镇,几乎所有的商店都能见到大量的相关产品。 The irritability of movie facilitated the sales of these products, but manufacture excellent peripheral product, person who also attracts some to have no interest in the movie entered the theater. 电影的火爆带动了这些产品的销售,而制作精良的周边产品,也吸引一些原本对电影没有兴趣的人走进了影院。 Showing off between children and competes is more serious than the adult sometimes, when most contemporaries are discussing Harry Potter, these have not looked in the movie and hand not to have the person of related toy, naturally will feel that lonely and loses, at this time entered the theater and store becomes their first choice naturally. 孩子间的卖弄和攀比有时比成人还要严重,当大部分同龄人都在议论哈利波特的时候,那些没有看过电影、手中没有相关玩具的人,自然会感到孤单和失落,这时走进影院和商店自然而然成为了他们的首选。 Afterward, «Harry Potter And the Philosopher's stone» second week box office comes out, was reelected to the North American box office champion by 75 million US dollars, but Britain 13.5 million pounds box office in also shows disdain for the outstanding heroes. 随后,《哈利波特与魔法石》第二周票房出炉,以7500万美元蝉联了北美票房冠军,而英国的1350万英镑的票房同样傲视群雄。 Besides these two places, the movie also basically achieved opens in Australia and New Zealand synchronously. 除了这两地之外,电影还基本做到了在澳大利亚和新西兰同步上映。 Under -populated Australia. First week 7.2 million US dollars, has pressed «Lord of the Rings 1», becomes holder who the local new first week box office records. 在人口稀少的澳大利亚。首周720万美元的成绩,压过了《魔戒一》,成为了当地新的首周票房纪录的保持者。 Although «Harry Potter And Philosopher's stone» in New Zealand not «Lord of the Rings» irritable, but 1 million US dollars box offices, made the history's second good progress. 尽管《哈利波特与魔法石》在新西兰没有《魔戒》火爆,但堪堪一百万美元的票房,也取得了历史第二好的成绩。 From the third week, the movie lands Far East, Latin America and continental Europe one after another and other main overseas film markets, although in individual places, because the cultural difference received the cold reception. But the general situation still looks good, even the accumulative speed of box office surpassed «Lord of the Rings 1» faintly. 从第三周起,电影陆续登陆远东、拉丁美洲和欧洲大陆等主要的海外电影市场,虽然在个别地方因为文化差异受到了冷遇。但总体情况依然看好,甚至票房的累积速度隐隐超过了《魔戒一》。 Naturally, most people are also clear, the audience group that the gradation of «Lord of the Rings» PG-13 as well as aims, in front of «Harry Potter And Philosopher's stone» this entire family happy movie, has the natural disadvantage. 当然,大部分人也清楚,《魔戒》PG-13的分级以及针对的观众群,在《哈利波特与魔法石》这种全家欢电影面前,有着天然的劣势。 Similarly. After the Christmas and new year, «Harry Potter And Philosopher's stone» cannot escape the inexorable law of commercial movie, the North American box office plummeted 38 million US dollars , the box office in British area was on the other hand stronger, 9.5 million pounds of third week, were still noticeable. 同样。在圣诞节和新年过后,《哈利波特与魔法石》也逃不过商业电影的必然规律,北美票房骤降到了3800万美元,相对来说,英国地区的票房更为坚挺一些,第三周的950万英镑,依然引人注目。 North American box office three weeks 200 million US dollars. Almost indicates that the movie sells inevitably greatly, in the forecast of professional institution, the North American box office of this movie should surpass «Lord of the Rings 1», no suspense took in 2001 the throne of North American box office ranking champion. 北美票房三周过两亿美元。几乎预示着电影必然大卖,在专业机构的预测中,这部电影的北美票房应该会超过《魔戒一》,毫无悬念的拿下2001年北美票房排行榜冠军的宝座。 But already under files «Lord of the Rings 1» attained 355 million US dollars in North America, «Harry Potter And Philosopher's stone» wants to surpass it, needs enough the accumulation of show times. 但已经下档的《魔戒一》在北美拿到了3亿5500万美元,《哈利波特与魔法石》想超过它,需要足够放映时间的积累。 However, this movie killed «Lord of the Rings» in the profit complete second, the movie opened for a week to make the profit. 不过,这部电影在盈利方面完完全全秒杀了《魔戒》,电影上映一周就实现了盈利。 Everyone knows Ryan this series the might. Moreover his passing result on swayed before people, possible infinitesimal of failure, lots of business before the movie opens signed various license agreements, shared that to be possible be called the terrifying movie-making cost and propaganda marketing expense. 谁都知道瑞恩这个系列的威力。而且他过往的成绩就摆在众人面前,失败的可能无限小,大量的商家在电影上映前就签署了各种授权协议,分担掉了那堪称恐怖的制片成本和宣传营销费用。 First did not say the peripheral product, after the movie opens, matched the books of character and illustration page with illustrations, sold in three weeks reached as high as 27 million volume. In addition old edition the sales volume of books, caused statistics the figure digit of «Harry Potter» series genuine books brokethrough 300 million volume. 先不去说周边产品,电影上映后,重新搭配了人物和插图画页的书籍,在三周内就卖出了高达2700万册。再加上老版本的书籍的销量,使得有统计的《哈利波特》系列正版书籍的销售数字一举突破了3亿册。 This series novel was born for more than ten years, in this period translated more than 60 languages and writing, appeared in the world. Even if flame of war are flying Afghanistan, can find its trail. 这个系列小说诞生了十多年,期间翻译成了60多种语言和文字,出现在了全球各地。哪怕是战火纷飞的阿富汗,都能找到它的踪迹。 But 300 million volume of sales volumes, becomes in history the global sales volume's third books, is next to «Holy Bible» and some collected sayings of opposite shore. 而3亿册的销量,也成为了有史以来全球销量第三名的书籍,仅次于《圣经》和对岸的某本语录。 According to the statistics of Wall Street certain professional institutions, this series books, until now, were Ryan bring over 800 million US dollars royalty to be divided merely. 根据华尔街某些专业机构的统计,仅仅这一个系列图书,到现在为止,就为瑞恩带来了超过8亿美元的版税分成。 Then, the discovery that the media lag behind, in history first only depended upon the books to become the person of billionaire born. 然后,媒体才后知后觉的发现,史上第一个只依靠书籍就成为亿万富翁的人早就诞生了。 Meanwhile, Disney Asia Branch after merge is also negotiating with Far East aggressively, both sides had reached the preliminary view on introduction this movie, the extant difference is the running schedule issue. 与此同时,合并后的迪士尼亚洲分公司也在跟远东方面积极谈判,双方已经就引进这部电影达成了初步意见,现存的分歧不过就是档期问题。 «Lord of the Rings» was pushed up the film market of opposite shore before the new year by China Film Group, even without the novel foundation, does not have the suspense swept away several weeks of box office, what a pity the Hollywood movie of this time, pitiful three arrive at all around running schedule, moreover has almost not possibly attained the so-called extension of some bureau as the introduction piece ‚key’. 《魔戒》在新年前被中影集团推上了对岸的电影市场,即便没有小说基础,也毫无悬念的横扫了数周的票房,可惜这个时间段的好莱坞电影,只有可怜的三到四周档期,而且作为引进片几乎没有可能拿到某局的所谓延期‘密钥’。 In both sides and other series of issues reach the agreement after the Harry Potter running schedule, actually transmitted to make Ryan not trace the news of mind- third even/including publishing house decision termination and Ryan publishing contract, cancelled selling of surplus Harry Potter series books in opposite shore market temporarily. 在双方就哈利波特档期等一系列问题达成协议后,却传来了令瑞恩摸不到头脑的消息-三连出版社决定终止与瑞恩的出版合同,暂时取消剩余哈利波特系列图书在对岸市场的发售。 This almost disrupted his intense propaganda plan. 这差点就打乱了他的密集宣传计划。 Is good because , after he telephones, the staff in opposite shore spread the news that felt relieved. 好在,他打了电话过后,对岸的工作人员就传来了放心的消息。 Opposite people's writing Xueshe settled on this series, makes third even/including give up through certain pressures on own initiative, then listed as the key publication project, they and Ryan had the contact in that side agent, even has not dropped the time of act drop at the copyright contest, conducted again the draft translation on the organization capable strength and trials in final proofreading, gave up the god translations of third even/including comprehensively. 对面的人民文学社看中了这个系列,通过某些压力使得三连主动放弃,然后列为了重点出版项目,他们与瑞恩在那边的代理人取得了联系,甚至在版权争夺战还没有落下大幕的时刻,就组织精干力量进行了重新译稿和终审校对,全面放弃了三连的神翻译。 They to strive for the books and movie synchronization listing at the same time seek the prime time, on the other hand wants to send people to bring the proofreading manuscript to come to North America directly, to guarantee that the writing style and ideological concept are consistent with the original text. 他们一方面为争取图书与电影同步上市谋得黄金时间,另一方面想直接派人带着校对稿来北美,以保证文字风格和思想观念与原文保持一致。 These naturally have the related staff to process, Ryan must go to Buckingham Palace. 这些自然有相关的工作人员去处理,瑞恩则要去白金汉宫了。 When «Harry Potter And Philosopher's stone» begins shooting, the British royal family and Upper House at the discussion are the things that Ryan awards a decoration, because he does not calculate Manchester United that warm-heartedly as well as presents later purchases the disturbance, this matter has dragged. 早在《哈利波特与魔法石》开拍的时候,英国王室和上议院就在讨论为瑞恩授勋的事情,因为他本人并不算热心以及随后出现的曼联收购风波,这件事一直拖了下来。 But after «Harry Potter And Philosopher's stone» screens, the influence of this series surpassed the limit in literary and entertainment thoroughly, becomes a social phenomenon, especially photographs the release from the movie again to the peripheral product manufacture sale, numerous British Manufacturers were involved, these obviously drove the employment rate, drew like the stagnant water British economy. 但《哈利波特与魔法石》上映后,这个系列的影响力彻底超出了文学和娱乐方面的限制,成为了一种社会现象,特别是从电影拍摄发行再到周边产品制作销售,为数众多的英国厂商都参与到了其中,这些都显著的带动了就业率,拉动了如同死水般的英国经济。 The royal family also needs to slice from this event, to show the aloof position, but is Ryan awarding a decoration naturally becomes the rightest choice. 王室也需要从这次事件中分一杯羹,以彰显自己超然的地位,而为瑞恩授勋自然成为了最为合适的选择。 Although does not attach great importance to specially, but this matter fell the head, Ryan will not be similar to these artist aloof from worldly affairs rejections, let alone accepted incessantly is he who awarded a decoration, similarly brilliant Nicole on electricity film company. 虽然不是特别重视,但这种事情落到了头上,瑞恩也不会如同那些艺术家般清高的拒绝,何况接受授勋的不止是他自己,还有在电影业上面同样光彩夺目的妮可。 Naturally, he and Nicole are not English, accepted often said ‚Knight’ awards a decoration, full title for honor knight medal. 当然,他和妮可都不是英国人,接受的就是常说的‘爵士’授勋,全称为荣誉骑士勋章。 What is only different, the royal family in the press conference hall in Buckingham Palace, held up a medal-awarding ceremony for them specially, queen couple also arrives personally. 唯一不同的是,王室专门在白金汉宫的新闻发布会大厅里,为他们两个举起了一次授勋仪式,女王夫妇也亲自到场。 „Wish God to bless you, your majesty.” “愿上帝保佑你,陛下。” Stood in the front of numerous camera, Ryan demonstrates the good education and etiquette, to the Elizabeth two World Bank standard gentry ritual. 站在众多摄像机的面前,瑞恩显示出了良好的教养和礼仪,向伊莉莎白二世行了个标准的绅士礼。 „Wish God to bless you, your majesty.” Another side Nicole good a standard bowing ritual. “愿上帝保佑你,陛下。”另一边的妮可则行了一个标准的屈膝礼。 The queen naturally is that dozens years of invariable expression, in the royal family spokesman after the scene not many news media deliver a brief speech of repertoire, Elizabeth II to Ryan and Nicole issued the honor knight medal. 女王陛下自然是那幅几十年不变的表情,在王室发言人对着现场不多的新闻媒体发表了一通套路化的简短讲话后,伊丽莎白二世先后向瑞恩和妮可颁发了荣誉骑士勋章。 „You made the outstanding contribution to the dissemination of British culture in the world.” “你为英国文化在全世界的传播做出了卓越贡献。” After pleasantries of Elizabeth II, Ryan the humble clear and resonant voice said immediately, „this is my being honored, your majesty.” 等伊丽莎白二世的客套话之后,瑞恩立即谦逊的朗声说道,“这是我的荣幸,陛下。” Ryan and Nicole to the royal family maintains must the respect. 瑞恩和妮可都对王室保持着必须的尊敬。 No matter how the outside world commented the royal family, this family in Britain, even in the western world, has not allow to neglect influence. 不管外界怎么评论王室,这个家族在英国,甚至在整个西方世界,都有着不容忽视的影响力。 Afterward, they with Prince Philip and Prince Charles 11 handshakes, this brief medal-awarding ceremony also arrived at this to finish. 随后,他们两人又与菲利普亲王和查尔斯王子一一握手,这个简短的授勋仪式也到此结束。 Although this in fact is more like a show, actually is also the show of highest rank, later royal family midday feast invited not to allow Ryan two people to reject, but this nearly mechanical banquet obviously not suitable Ryan, in almost no situation of exchange, not to know taste used up the traditional English starter, he and Nicole rode the automobile of return trip in surrounding of reporter. 尽管这实际上更像是一场秀,却也是最高级别的秀,随后的王室午宴邀请也不容瑞恩两人拒绝,而这种近乎刻板的宴会明显不适合瑞恩,在几乎没有任何交流的情况下,不知滋味的用完了传统的英式餐点,他和妮可在记者的围堵中坐上了返程的汽车。 „Fortunately.” “还好。” To the automobile of Kensington area, Ryan took off the formal clothes coat, to Nicole said that „I have not imagined am so serious and mechanical.” 驶往肯辛顿区的汽车中,瑞恩脱去了礼服外套,对妮可说的,“没有我想象中那么严肃和刻板。” „In fact, these years your majesty has made many changes.” Nicole kicked the high-heeled shoes directly. “实际上,这些年来陛下已经做出了不少改变。”妮可直接踢掉了高跟鞋。 „Heard that the queen did relent at Camila's matter?” Ryan asked to Nicole, her these year and Prince William and other royal family members have had the relation. “听说女王在卡米拉的事情上松口了？”瑞恩问向妮可,她这些年与威廉王子等王室成员一直有联系。 „Should probably several years later.” Nicole remembered suddenly lay down that friend on lake Nakakoshima, „and other public faded from the memory gradually past events between Diana and Charles.” “应该要过几年吧。”妮可忽然想起了躺在湖中小岛上的那位友人,“等公众渐渐淡忘了戴安娜和查尔斯之间的往事。” Shook the hand of Nicole gently, Ryan also no longer said anything. 轻轻握了握妮可的手,瑞恩也不再说什么。 Recently on media except for the Harry Potter related news, but also is spreading an amusing thing, it is said originated from the crown prince palace, how some people heard some bald to discuss is a crown prince- nothing difficult, did not wait for own mother dead. 最近媒体上除了哈利波特相关的新闻,还在流传一件趣事,据说来源于王储宫殿,有人听到某个秃头谈论如何做一名王储-没什么难的,不就是等着自己的母亲死去么。 What this are certainly more is teasing, from certain perspectives, does not have too to distinguish with Harry Potter that the present British royal family represents, transmits joyful, happy and stable and courage and other mainstream value views to the society. 这当然更多的是一种调侃,从某些方面来说,现在的英国王室所代表的与哈利波特也没太多区别,都是向社会传达快乐、幸福、稳定和勇气等主流价值观。