RINAPE :: Volume #10

#986: Boss Ma nightmare

LNMTL needs user funding to survive Read More

Lin Qingya before oneself head for US (America), with the quickest speed, first determined the chartered airplane flow with China Airlines. 林清雅在自己启程前往美国之前,用最快的速度,先跟国航确定了包机流程。 China Airlines heard is Muye Science and Technology this domestic star enterprise, must charter an airplane to send the staff to US (America) to develop the overseas market, the executive gives high attaching great importance to immediately, full power coordinates Muye Science and Technology, the organization to arrange the chartered airplane work. 国航一听说是牧野科技这家国内的明星企业,要包机送员工去美国拓展海外市场,公司高层立刻给予了高度重视,全力配合牧野科技,组织安排包机工作。 The model, route and date that the Muye Science and Technology chartered airplane goes to US were then determined quickly, China Airlines reassigns a Boeing 747 to take the service machine of this Muye Science and Technology chartered airplane from the recent oversea route specially temporarily, establishes provisionally that in October 18 , 11 : 30 am from the Yanjing field takeoff, the airplane non-stop flies San Francisco from Yanjing, the entire journey takes 12 hours, arrives in the San Francisco time is 8 : 30 am local time. 牧野科技包机赴美的机型、航线以及日期很快便被确定下来,国航专门从近期的越洋航线中临时抽调了一架波音747作为这次牧野科技包机的服务机,暂定于10月18日上午11点半从燕京机场起飞,飞机从燕京直飞旧金山,全程需要12个小时,抵达旧金山的时间为当地时间早上 8 点半。 Because Capital International Airport is the China Airlines base airfield, therefore has no airline to be able here, in the resources hold on place on a par with China Airlines, before China Airlines aircraft parking area of the biggest hangar with disciple will mix specially, keeps on the morning of 18 th, makes the farewell ceremony to Muye Science and Technology. 由于首都机场是国航的基地机场,所以在这里没有哪个航空公司能在资源占有上与国航相提并论,国航专门将最大的机库以及门前的停机坪调配出来,留作18号上午,给牧野科技做欢送仪式。 The Muye Science and Technology preparation chartered airplane delivers about hundred staff to go to US to do the overseas work the news, then spread over the entire China internet industry quickly. 牧野科技准备包机送近百名员工赴美开展海外工作的消息,很快便传遍了整个华夏互联网行业。 Suddenly, the entire domestic internet industry rouses. 一时间,整个国内互联网行业都为之振奋。 The chartered airplane delivers about hundred staff to go to US to develop the overseas to work, to nowadays besides all internet enterprises outside Muye Science and Technology, this is an unattainable dream. 包机送近百员工赴美开展海外工作,对现如今除了牧野科技之外的所有互联网企业来说,这都是一件遥不可及的梦想。 This China internet industry extraordinary uniting as one, was everyone had possibly had long realized that Muye Science and Technology has flung everyone by far after the brain, therefore has almost no professional to rush to the envy to Muye Science and Technology this expedition overseas, on the contrary, everyone hopes that very much Muye Science and Technology this time can in the overseas market, the representative China internet enterprise, fought a brilliant fortification fight in the US (America) native place. 这一次华夏互联网行业出奇的团结一致,也可能是大家早就意识到牧野科技已经远远把大家甩在脑后,所以几乎没什么业内人士会对牧野科技这次远征海外赶到嫉妒,相反,大家都很希望牧野科技这次能够在海外市场,代表华夏互联网企业,在美国本土打一场漂亮的攻坚战。 The China internet market, imitates US (America) internet as one highly, and by US (America) capital highly infiltration market, Muye Science and Technology the action, may be called the magnificent feat to the entire domestic internet industry, quite one type „turning over serf singing” feeling. 华夏互联网市场,作为一个高度模仿美国互联网、并且被美国资本高度渗透的市场,牧野科技的这个举措,对整个国内的互联网行业来说堪称壮举,颇有一种“翻身农奴把歌唱”的感觉。 However, in the entire industry, the person is quite uncomfortable to Muye Science and Technology this action, this person is in Hangzhou Boss Ma. 不过,整个行业内,有一个人对牧野科技这一举措颇为不爽,这个人就是身在杭城的马老板。 Boss Ma in a long time, was continued to suffer by Li Mu, but recently for several days, he cannot escape from the Li Mu manufacture the nightmare. 马老板在相当长的一段时间里,被李牧持续折磨,而最近这些天,他也没能逃脱李牧制造的梦魇。 Since the Taobao net increases the watermark to all commodity details pages, the LeTao operating efficiency falls into the mire all of a sudden. 自从淘宝网给所有商品详情页增加水印之后,乐淘的工作效率就一下子陷入泥沼。 LeTao can only be forced to change the repertoire finally, gave up capturing the page of Taobao net directly, gave up the manpower conducting the blocking to the Taobao watermark, changed to the persuasion seller to reorganize the corresponding material, was responsible for uploading by the LeTao staff, the behavior cost that but as the matter stands, the Taobao seller opened a shop to LeTao increased much, therefore was very big to the enthusiastic attack of Taobao seller. 乐淘最后只能被迫更改套路,放弃了直接抓取淘宝网的页面,也放弃了人工对淘宝水印进行遮挡,改为劝说卖家整理相应素材,由乐淘的员工负责上传,但是这样一来,淘宝卖家到乐淘开店的行为成本增加不少,所以对淘宝卖家的积极性打击很大。 When LeTao uses the skills in persuading more Taobao sellers coordinates, because the industry suddenly Muye Science and Technology the chartered airplane will soon send the staff to the US (America) news, this makes the Boss Ma mood especially agitated. 当乐淘使出浑身解数在劝说更多的淘宝卖家配合的时候,行业忽然因为牧野科技即将包机送员工去美国的消息,这让马老板的心情格外烦躁。 Because oneself just the comprehensive steamroll of Taobao net run about to deal, Li Mu's another career have started to develop the overseas market, this was almost Li Mu for a historical stride that entire China internet took, the glory adds the body to be needless saying that key others all-round strengths, had thrown off themselves by far, the disparity and other China internet people, with Li Mu this old enemy was so big, Boss Ma mood naturally. 自己正因为淘宝网的全面碾压而疲于应对的时候,李牧的另一摊事业已经开始拓展海外市场了,这几乎是李牧替整个华夏互联网迈出的历史性的一大步,荣耀加身是自不用说,关键人家的综合实力,已经远远的甩掉了自己,以及其他所有的华夏互联网人,与李牧这个宿敌的差距这么大,马老板的心情自然好不了。 Separated a National Day vacation, LeTao altogether successfully convinced from Taobao less than 500 sellers , LeTao, because the manpower limited, only for 60% shops completed in the on the shelf work of LeTao, LeTao although has started from the exterior conduction current, but the result was not big. 隔了一个国庆假期,乐淘一共从淘宝成功说服了不足五百个卖家,这其中,乐淘因为人力所限,只为其中60%的店铺完成了在乐淘的上架工作,乐淘虽然已经开始从外部导流,但是成效不大。 The current capacity that through stands to put in the way of advertisement buys in him, itself in transformation on some difficulties, the user who even transforms, still visits the user, a bigger registration threshold is waiting for him, in addition LeTao influence originally minimal, the user who can therefore precipitate truly is very few. 通过在他站投放广告的方式买来的流量,本身在转化上就有些难度,即便转化过来的用户,也都只是访问用户,还有一个更大的注册门槛在等待他,再加上乐淘的影响力本来就微乎其微,所以真正能够沉淀下来的用户少之又少。 Boss Ma worried for this matter recently especially, he is not Li Mu, Li Mu has YY and YY net and YY123 23 and other current capacity entrances to take the current capacity support, these three current capacity entrances, can occupy three seats in China internet first four, another seat is Baidu. 马老板最近为这件事情格外烦恼,他不是李牧,李牧有yy、yy网、yy123等流量入口作为流量支撑,这三个流量入口,能在华夏互联网前四名里面占据三个席位,另一个席位是百度。 Compares Li Mu, in Boss Ma does not have any current capacity entrance, seems like a resources extremely deficient country, all resources depend entirely on the import, the LeTao current capacity is also same, depends entirely on buys. 相比李牧,马老板手里没有任何流量入口,就好像是一个资源极度匮乏的国家,一切资源全靠进口,乐淘的流量也是一样,全靠花钱买。 But most awfully, is current capacity conversion rate low make the blood boil that buys, then, entire promoted cost high to desperate. 但最要命的,是花钱买来的流量转化率低的令人发指,如此一来,整个推广成本高到让人绝望。 Boss Ma has been originating for the current capacity recently, the matter worry that and current capacity transforms cannot withstand, can make him feel gratified only, is that batch already in the seller of LeTao on the shelf, has started to guide the Taobao buyer to shift to the LeTao registration also orders. 马老板最近一直在为流量来源,以及流量转化的事情烦恼不堪,唯一能让他感到欣慰的,是那批已经在乐淘上架的卖家,已经开始引导淘宝的买家转移到乐淘注册并且下单。 However Cai Chongxin happen to sent an investigation to feed back to Boss Ma, through his findings, the conversion rate of this approach was not high. 不过蔡崇新正好给马老板送来了一份调查反馈,通过他的调查结果来看,这种做法的转化率也不高。 The Cai Chongxin findings showed: Because of LeTao to seller extra platform subsidy, these in the seller of LeTao on the shelf, the enthusiasm are very high, basically with them in Taobao each buyer ditch through to the matter that the LeTao registration orders, but most buyers are not interested. 蔡崇新的调查结果显示:因为乐淘给卖家额外的平台补贴,那些已经在乐淘上架的卖家,积极性还是非常高的,基本上跟他们在淘宝的每一个买家都沟通过到乐淘注册下单的事情,但是大部分买家并不感兴趣。 Boss Ma asked Cai Chongxin: „Is Taobao buyer conversion rate low issue, where main?” 马老板问蔡崇新:“淘宝买家转化率低的问题,主要出在哪里？” Cai Chongxin said: „Issue leaves in the Taobao seller pays great attention to our platform subsidies, but the Taobao buyer is not convinced, does not have enough motive, urging them to pay LeTao to register the user also to bind us to pay the behavior of channel.” 蔡崇新说:“问题出在淘宝卖家注重我们的平台补贴,但淘宝买家不买账,没有足够的动机,促使他们付出来乐淘注册用户并且绑定我们支付渠道的行为。” Boss Ma is knitting the brows saying: „Makes the seller guide! We give them the extra allowance, doesn't want to make them guide the Taobao user to come our platforms to order?” 马老板皱着眉说:“让卖家去引导啊！我们之所以给他们额外补贴,不就是想让他们去引导淘宝用户过来我们的平台下单吗？” Cai Chongxin nods, said: „That said that but the seller before the buyer is nothing right to speak, the buyer is also buys the commodity, in situation that in the price and commodity have not distinguished, how is naturally simple how to come, therefore the seller makes them come LeTao to order, most of them reject directly.” 蔡崇新点了点头,道:“话是这么说,但是卖家在买家面前是没有什么话语权的,买家同样是花钱买商品,在价格、商品都没有区别的情况下,自然是怎么简单怎么来,所以卖家让他们来乐淘下单,他们大多数都直接拒绝。” Boss Ma asked: „These sellers had not pledged that gives the buyer in cross platform to be certainly preferential? We give them five points subsidies, even if they put out two points to give the buyer, can urge the buyer to come LeTao to order!” 马老板问:“那些卖家难道没有承诺给跨平台的买家一定优惠吗？我们给他们五个点的补贴,他们哪怕拿出两个点来给买家,也能促使买家来乐淘下单啊！” Cai Chongxin said: „I made our staff registration buyer account number go with some sellers to make making secret inquiries, most sellers were the stingy people, their although had the commitments of our 5% platform subsidies, but actually did not give the user any to yield profit additionally, only the meeting wants completely all means flickering buyers to come LeTao to order ; Young some users explicitly expressed willingness to give the user certain preferential benefit, but the margin of preference too is also small, could not attract the user.” 蔡崇新说:“我让我们的员工注册买家账号去跟一部分卖家做了暗访,大部分卖家都是铁公鸡,他们虽然有我们5%平台补贴的承诺,但是却不给用户任何额外让利,只会想尽一切办法忽悠买家来乐淘下单;还有一小部分用户明确表示愿意给用户一定的优惠,但是优惠幅度又实在太小,吸引不了用户。” Saying, Cai Chongxin supplements one: „In most shops, the average price of single commodity less than 50 Yuan, guest unit price not over 70 Yuan, 70 Yuan order, our platform subsidies, only then 3.5 Yuan, seller, even if two yuan is preferential to the buyer, is still very difficult to support the Taobao user to come LeTao to register a new account number, to bind our payment channels to order again, this series of operations, behavior cost some are too high.” 说着,蔡崇新补充一句:“大部分的店铺里,单个商品的均价都不足五十元,客单价也不超过七十元,七十元的订单,我们的平台补贴只有3.5元,卖家就算是给买家两元钱优惠,也很难支撑淘宝的用户来乐淘注册一个新的账号、绑定我们的支付渠道再下单,这一系列的操作,行为成本有些过高。” Boss Ma says immediately: „Don't we have the transport expense to be preferential? The sellers finalized a list, with our express, can save several Yuan transport expense, in addition the words, a 70 Yuan order, the seller are least compared with gains 7 Yuan in Taobao, and even more, puts out half to give the buyer, the enthusiasm of buyer can also be higher.” 马老板立刻说道:“我们不是还有运费优惠吗？卖家成交一单,用我们的快递,能节省几块钱运费,加起来的话,一个七十元的订单,卖家最少比在淘宝多赚七元,甚至更多,拿出一半来给买家,买家的积极性也能更高一些。” „Useless.” Cai Chongxin said: „We can completely understand this, but these young sellers could not completely understand, they are very mostly greedy, what money thinks to gain, sells commodity's profit to gain the extra allowance that platform gives he also to gain, even the transport expense difference must gain.” “没用。”蔡崇新说:“我们能够看透这一层,但是这些小卖家看不透,他们大都很贪心,什么钱都想自己赚,卖商品本身的利润要赚、平台给的额外补贴他也要赚,甚至连运费差也要赚。” „Ignorant......” Boss Ma angry pounds on the table: „This way is not the means that we must want to select the means that ensure the buyer orders to LeTao, can obtain bigger benefit space.” “愚昧……”马老板气恼的一拍桌子:“这样下去不是办法,我们必须得想点办法,来保证买家到乐淘下单,可以得到更大的利益空间。” Cai Chongxin said: „Surely does not have the means to force the seller to yield profit, in that case, gave the injury the enthusiasm of seller.” 蔡崇新说:“肯定没办法强制卖家让利,那样一来,就把卖家的积极性给伤害了。” Boss Ma blurted saying: „We do not touch the interest of seller, user who aims at the new registration directly, giving a platform is preferential.” 马老板脱口说:“我们不去触碰卖家的利益,直接针对新注册的用户,给予一个平台优惠。” Cai Chongxin asked: „What preferential benefit gives specifically?” 蔡崇新问:“具体给什么样的优惠呢？” Boss Ma thinks, said: „This, starting today, each new registration user, bestows package postal ticket within five Yuan coupon as well as one one kilogram, both types of tickets need the full 50 Yuan to be workable . Moreover the single order can only use a coupon.” 马老板想了想,说:“这样吧,从今天起,每一个新注册用户,赠送五元优惠券以及一张一公斤内的包邮券,两种券都需要满50元才可使用,而且单个订单只能使用一张优惠券。” Cai Chongxin considers as finished carefully, said: „Chief Ma , our costs will increase in this case! At present the after basic units of our three express companies Taobao Logistics dug one wave, is short of manpower fierce that lacks, now the cost of entire logistics follows to be raised, a package postal ticket, our cost allowances must certainly over five Yuan.” 蔡崇新仔细算了一下,说:“马总,这样的话,我们的成本会增加很多啊！眼下我们三家快递公司的基层被淘宝物流挖了一波之后,缺人缺的厉害,现在整个物流的成本都跟着提升,一张包邮券,我们的成本损失肯定是要超过五块钱的。” Saying that Boss Ma can not be questioned immediately: „Do not plan these useless details! You fear that the subsidy are too many, the cost pressure on be big now to the user, but you have thought that without the user, our cost pressures is bigger!” 马老板立刻毋容置疑的说道:“不要去算计这些没用的细节！你现在怕给用户补贴太多、成本压力大,但是你有没有想过,如果没有用户,我们的成本压力更大！” Said that this saying, Boss Ma is gloomy the face , to continue saying: „Muye Science and Technology must deliver to US (America) to open up territory to develop the earth the team, we now also, for a buyer subsidy hesitates, this way, competes with Taobao with what? At present Taobao has not put forth other to aim at our actions, but you know that what big move Li Mu does have is fermenting? If by some chance after he also has move, we are perhaps more difficult to stand firm!” 说完这话,马老板阴沉着脸,继续说道:“牧野科技都要把团队送到美国去开疆拓土了,我们现在还在为了一点买家补贴犹犹豫豫,这样下去,拿什么跟淘宝竞争？眼下淘宝还没有使出其他针对我们的举措,但是你知道李牧有没有在酝酿什么大招？万一他还有后招,我们恐怕更难站稳脚跟！” Thinks the Li Mu present achievement, as well as Li Mu for the difficult position that oneself create, Boss Ma somewhat loses the reason, the biggest opponent on leading own path more walks is farther, felt to own subconscious in, oneself this whole life is impossible to pursue on him, this feeling to a natural disposition very strong person, was too painful! 一想到李牧现在的成就,以及李牧一手为自己缔造的困境,马老板就有些失去理智,最大的对手在领先自己的道路上越走越远,远到自己的潜意识里也觉得,自己这辈子都不可能追的上他,这种感觉对一个生性好强的人来说,太痛苦了！ ...... …… ps: Asked to guarantee a minimum the monthly ticket! Tomorrow's three!!! ps:求保底月票啦！明天三更！！！
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