Li Muused for threehours, makesZhong Xinhuathoroughlyunderstand why oneselfmustmergeHikvision, rather thaninvestment.李牧用了三个小时,才让钟鑫华彻底明白,为什么自己要并购海康威视,而不是投资。Zhong Xinhuatreats asownchildHikvision, makinghimunderstand why oneselfmustadoptunderoneselfnamehischild, thisis not truly easy.钟鑫华把海康威视当做自己的孩子,让他理解自己为什么要把他的孩子过继到自己名下,这确实不容易。From the beginning, whenZhong Xinhuahears„merger and acquisition”thesetwocharacters, almostimmediatelytoLi Mutakes a stand: „Hikvisionis impossibleto acceptall forms ofmerger and acquisition!”
一开始,当钟鑫华听到“并购”这两个字的时候,几乎立刻就对李牧表态:“海康威视不可能接受任何形式的并购!”
The merger and acquisitionmeansto give upcontrolling stock, means that sold toothersownpainstaking caresubmissively, not onlyZhong Xinhua, someentireHikvisionpeoplewill not perhaps comply.
并购就意味着放弃控股,同时也意味着将自己的心血拱手卖给别人,不只是钟鑫华,整个海康威视恐怕都不会有人答应。However, Li Muactuallyconforms with the resources, to buildcompletesupply chain, to build the ideological mode of completetechnicalclosed loopwithoneself, convincedZhong Xinhualittle.
但是,李牧却用自己整合资源、打造完整产业链、打造完整技术闭环的思维模式,一点点说服了钟鑫华。Powerful strength of Li Muinresource integration, letsZhong Xinhuaexplicitrealizing: As the Hikvisionbirth parents, Zhong Xinhua, isHikvisionand52, does not have the abilitythischildto recuperate„Hikvision”.李牧在资源整合上的强大实力,也让钟鑫华明确的意识到:作为海康威视的亲生父母,无论是钟鑫华,还是海康威视、52所,都没有能力把“海康威视”这个孩子养好。All thingsmostfear the contrast, oneselfraise the child, canguarantee that the childeatsto sate the appetite, has a bookto read, thought that is good, butcontrastsafter the competentpersondiscovered,oneselfdoes not havemoneyheeatswell, tohimto put on, does not havemoneyto makehimhave the besteducation, withoutmoneydelivershimto go abroad to studyandnot havemoney a goodstartfundto makehe himselfstart an undertakingtohim, the disparitystandspresently.
万事最怕对比,自己养孩子,能保证孩子吃饱饭,有个书念,觉得就已经不错了,但是跟有实力的人对比之后才发现,自己没钱给他吃好的、给他穿好的,也没钱让他接受最好的教育,没钱送他出国留学、更没钱给他一笔丰厚的起步资金让他自己创业,差距立现。althoughHikvisionis powerfulin the future, howeverat the present, Hikvisionforms an army is also less than oneyear, theywill be impossibleto have the trueforesight and self-confidence, will be impossibleto realizeownfuturepowerful. If the Hikvisionteam, hopesthischildfinallymediocreunsuccessfully, hecannot acceptoneselfsuggestion, but ifhehopes that thischildcanbecome the top dog, the onlyopportunityadopts the childtooneself, becausethesehecould not satisfy, oneselfcansatisfy.虽然海康威视在将来强大无比,但是在眼下,海康威视成军还不到一年,他们根本不可能具备真正的远见与自信,不可能认识到自己的将来会有多强大。如果海康威视的团队,希望这个孩子最后平庸的碌碌无为,他可以不接受自己的建议,但如果他希望这孩子能够成为人上人,唯一的机会就是把孩子过继给自己,因为这些他满足不了的,自己都能满足。In order toletZhong Xinhuais willing, Li Mupokedtheybiggestpain spotdirectly: „Youare short of moneyto do the research and developmentnow, is short of moneyto do the hardware, oneselfproducingfrontCamera Equipmentabilitydo not have, howin the futureto give the userto providewhole setsolution? Ifthere is a competitorto providewhole setsolution, youdo defendin the marketwithwhat?”
为了让钟鑫华心甘情愿,李牧直接戳出了他们最大的痛点:“你们现在缺钱搞研发,更缺钱搞硬件,自己连生产前端摄像设备的能力都没有,将来怎么给用户提供整套的解决方案?如果一旦有竞争对手可以提供整套解决方案,你们拿什么在市场防守?”InthistrulystampHikvisionbiggestpain spot, being short of money, moreoverlacks the good money!
这确实戳中了海康威视最大的痛点,缺钱,而且是缺大钱!Li Mudoes not put forwardwhole setsolutionto be good, proposesthisconcept, happen to stampZhong Xinhuaat heartmost depressed.李牧不提整套解决方案还好,一提这个概念,正好戳中了钟鑫华心里最郁闷的一处。EntireHikvisionhopes that very muchcanmakesupply chain, Zhong Xinhuahas a dreamhopes, Hikvisioncanhave an ownCamera Equipmentmanufacturing enterprise, butHikvisionsimplydoes not have the abilityat presentrelated to the production of Camera Equipment, the capital cost of thisneedis too high, Hikvisionis52cannot take.
整个海康威视都很希望能够做成一个产业链,钟鑫华做梦都希望,海康威视能够有一家自己的摄像设备生产企业,但是眼下海康威视根本没有能力涉及摄像设备的生产,这需要的资金成本太高,无论是海康威视还是52所都拿不出来。Becausedoes not havemoneyto play the hardware, Hikvisionchoseinitially„arrangedcoding technology”as well as„rear endstorage product”thesetworesearch costlowdomainintentioncurvespasses another vehicle, but the horsepowerinsufficientcar(riage), surpassing the car(riage)comes is not easy, the acceleratorsteps on, engineto thunder, cannot raisefast, thisfeelingis very painful.
正是因为没钱玩硬件,海康威视当初才选择了“编解码技术”以及“后端储存产品”这两个研发成本较低的领域意图弯道超车,但是马力不足的车,超起车来也不容易,油门踩到底、发动机轰鸣,就是提不上速,这种感觉很是痛苦。Li Mustrikes while the iron is hot, said: „IfHikvisionis willingto accept the merger and acquisition, Igive the futurenewcompanyto invest200 millionfunds, hundred millioncanbe usedto purchase a Camera Equipmentmanufacturing enterprise that hascertainstrength, remaininghundred milliongiveyouto research and developtogether, strivesto dooneperfectsoftware and hardwaresolutionto come out! As for the followingpropagandaandsale, youdo not needto worrycompletely, Iwill inductunconditionally all my resources, does not include the estimate value.”李牧趁热打铁,说:“如果海康威视愿意接受并购,我给未来的新公司投两亿资金,这其中的一个亿可以用来收购一家有一定实力的摄像设备生产企业,剩下的一个亿给你们共同研发,争取搞出一套完善的软硬件解决方案出来!至于后面的宣传、销售,你们完全不用操心,我会把我所有的资源都无条件导入进来,不算入估值。”Zhong Xinhuaheart movement.钟鑫华心动了。Hisheart movementspeed, the Li Muestimateis much quicker, moreoverdoes not conceal.
他心动的速度,比李牧预想的要快得多,而且丝毫不加以掩饰。Zhong Xinhuais not a merchant, is not a capitalist, hewasscientific researchers, althoughwas separated from the careerestablishment, butso manyyearsmade the custom of scientific effortnot to change, he himselftoohighinterestpursue, allpursues, actuallyhave not lain in the hopecanmakeHikvisiondevelopwell, candraw up the industry-leadingtechnology and solution.钟鑫华并非商人,也不是资本家,他是一个科研人员,虽然脱离了事业编制,但是这么多年做科研工作的习惯没有改变,他自己并没有太高的利益追求,所有的追求,其实都在于希望能够让海康威视发展得更好、能拿出更多行业领先的技术以及解决方案。Regarding a person who takes root in the scientific research, the sufficientresearch spendingsimplyis the matter that to have a dreamdoes not dareto imagine, butLi Mugives a solutiontoday, canobtainover a hundred millionresearch and developmentfunds, Zhong Xinhuahas wished one couldto take responsibilityandcomply withLi Mu'simmediatelyto request.
对于一个扎根科研的人来说,充足的科研经费简直是做梦都不敢想象的事情,但是今天李牧给了一个解决方案,可以一口气拿进上亿的研发资金,钟鑫华已经恨不得立刻做主、答应李牧的要求了。Li Musawdifferent kindfranticfrom the Zhong Xinhualook, thislook, likelooked at " DyingPoisonousMaster » third quarter'sfifthvolumeinitially, whendrug barongusbelt/bringoldwhitearrives athimforitsbuildingcounteracting poisonlaboratory, oldwhitenoticed when varioustypes of ultra-highspecificationcounteracting poisonequipmentthatare excitedandfrantic.李牧从钟鑫华的眼神中看到了一种别样的狂热,这种眼神,像极了当初自己看《绝命毒师》第三季第五集,当大毒枭gus带老白来到他为其打造的制毒实验室时,老白看到各种超高规格制毒设备时的那种兴奋与狂热。Hebelieves,likeZhong Xinhuathisperson, isin the later generationsocietymost deficientso-called„artisan”, oneselfpromised that hecanmakehow muchmoney the significances is not big, promisedcangivehimhow muchmoney, to makehimconcentrate onbrings the bigimprovement and promotionownresearchandtohisresearch, thismostcanattractandmovehisplace.
他坚信,像钟鑫华这种人,就是后世社会中最为缺乏的所谓“匠人”,自己许诺他能赚多少钱的意义不大,许诺能给他多少钱、让他专注于自己的研究、给他的研究带来多大的改善与促进,这才是最能吸引与打动他的地方。
......
……Next morning, Hikvisionconference room.
翌日一早,海康威视会议室。Zhong Xinhuasaidwith the excitedtone: „Thisistwohundred millioncash the comrades! Li Mu said that thissum of moneyin the form of enterpriseaccountfund, after the contractsignsintenworking days, will send to the futureMuye Visionaccountdirectly! In other words, so long aswecomply with the merger and acquisition of Muye Vision, the aspect of weimmediatelyfrompresentseveral millioninvestmentdrawing, transformsinto the accountinhas the local tyrantlevelenterprises of 200 millionexpendable funds, althoughourstockproportionswere lower, matter that but200 millionfundscanhandle, was really many!”钟鑫华用激动不已的语气对所有人说:“这可是两个亿的现金啊同志们!李牧说了,这笔钱将以企业账面资金的形式,在合约签订之后的十个工作日内,直接汇到未来的牧野威视的账上!也就是说,只要我们答应牧野威视的并购,我们将立刻从眼下几百万投资都拉不进来的局面,转变为账面上拥有两亿可用资金的土豪级企业,虽然我们的股份占比低了很多,但是两亿资金能做的事情,实在是太多了!”ToHikvisionpresentcore team, whattheirprofessional skillsare morecarries out the scientific research, rather thandoes the capital, theydid not acceptthatstring of merger and acquisitionat heart, under the shock and awe of 200 millionfunds, put in an appearanceto break to pieces the fragmentpowder.
对海康威视眼下的核心团队来说,他们的专业技能更多的是搞科研,而不是搞资本,他们原本心里不接受并购的那根弦,在两亿资金的震慑下,一个照面就碎成了齑粉。Hikvisionat the beginning of this year, wantsat15 millionestimate values, to sacrifice20%stocksto trade3 millioncashto come, butwas rejectedbymanycapital, thiswas bigto the God's favored oneattack that thisgroup of nationalscientific research institutescame outinitially, theyrealizedat that time for the first time, the rule of capital marketwas brutal, onlytochase the advantage, will basically not payfortheirschool recordsandfortheirqualifications.海康威视在今年年初的时候,想以一千五百万估值,牺牲20%的股份换三百万现金进来,但是被很多资本拒绝了,这当初对这帮国家科研所出来的天之骄子打击非常大,他们在那个时候才第一次认识到,资本市场的规律非常残酷,只为逐利,基本上不会为他们的学历、为他们的资历埋单。AfterwardHikvisioncanstruggle, the video processingboardcard that sentnewly-openedbyonebrought back to life, because the industryspace was so little, thereforebrought back to life, wasjuststruggledfrom the death line, butcannotcross the survivaldangerous periodtruly.
后来海康威视能够挣扎出来,还是靠一款新开发出来的视频处理板卡起死回生,但因为行业空间就这么一点点,所以说是起死回生,也就是刚刚从死亡线上挣扎出来,但还是没能真正渡过生存危险期。Toteam that a several millioncashcannot make, 200 millionfundsmaycontrolall of a sudden, thisfeelingseems likestrugglesin the famineonefor a long timerefugee, threw into the high-endsumptuousbuffet, torefugee who onlywantshalfhardsteamed bun, so manydeliciousfoodsimplyhappyhowdoes not know should the lower jaw.
对一个几百万现金都弄不进来的团队来说,一下子有两亿资金可操控,这种感觉就好像是给把一个在饥荒中挣扎许久的难民,丢进了高端丰盛的自助餐厅,对只想要半个硬馒头的难民来说,这么多美味食物简直幸福的不知道该如何下嘴。
The Hikvisionfounding team, overallisoneinsistedfocusing onintellectual propertyandcore technologiesundertakingteam, to their undertakingways, most importantis the sufficientfinancial support, 200 millionfunds that thereforeLi Mupledged, toattractionbigextraordinary of entireteam, have the rarecharmsimply.海康威视的创始团队,整体上是一个坚持以知识产权、核心技术为主的创业团队,对他们这种创业方式来说,最重要的就是充足的资金支持,所以李牧承诺的两亿资金,对整个团队的吸引力都大的出奇,简直是有着超乎寻常的魔力。Hikvisionperson in charge, similarly is also core figureChen Enchao of entireteam, at this momentis difficultto coverexcitedaskingZhong Xinhua: „Li Muthese200 millionsubsidizationgold/metal, was ourteam the lord? Orcanbe the biglord?”海康威视的负责人,同样也是整个团队的核心人物陈恩超,此刻难掩激动的问钟鑫华:“李牧这两亿资助金,咱们团队做得了主吗?或者说,能做多大的主?”Zhong Xinhuasaid: „Least50 milliontake responsibilitybyus.”钟鑫华说:“最少五千万由我们做主的。”Chen Enchaoaskedhim: „Whyis50 million?”陈恩超问他:“为什么是五千万?”Zhong Xinhuasaid: „Li Muwantsto take about 100 millionfunds, is usedto acquire a Camera Equipmentmanufacturing enterprise, matches the technicalaccumulation of ourHikvisioninrear end, makes a connection withentirevideo surveillancesupply chaindirectlythoroughly!”钟鑫华说:“李牧希望拿出一亿左右的资金,用来收购一家摄像设备生产企业,搭配我们海康威视在中后端的技术积累,直接把整个视频监控产业链彻底打通!”These words, the full houseis all startled.
这句话一出,满堂皆惊。
Can Li Muacquire the Camera Equipmentmanufacturing enterpriseto merge intofutureMuye Visiontogether? Thismayreally be good! Mustknow that thisis the hardware sector that Hikvisionuntil nowmostwantsto get intoas soon as possible! Howeversuffers without strength, therefore can only struggleinrear enddomaindesperately.李牧要收购摄像设备生产企业一起并入未来的牧野威视?这可真是太好了!要知道这是海康威视一直以来最想尽快涉足的硬件领域!但是苦于没有实力,所以只能在中后端领域苦苦挣扎。At this time, Zhong Xinhuasupplementedone: „MoreoverLi Mupledged,whichCamera Equipmentmanufacturing enterpriseacquiresspecifically, cantake responsibilitybyus!”
这时候,钟鑫华又补充一句:“而且李牧承诺,具体收购哪家摄像设备生产企业,可以由咱们来做主!”Chen Enchaostares the bigeye: „Did Li Mureallysay?!”陈恩超瞪大眼睛:“李牧真这么说?!”„Absolutely true!”Zhong Xinhuanodsagain and again, said: „Li Muadded,after the purchase, the remainingmoneyserves as the research and developmentfundcompletely! Aboutonehundred millioncomrades! Bringsto make the research and developmentcompletely, wherebig does such boldnesslook? Nowadaysothersthrowus2 million, has the explicitrequesttoourperformance, butLi Muhundred millionmakes the research and developmentfundwithonetousdirectly, evenwhen the time comesmustdivide equallywithfrontequipment productionenterprise, stillhasalmost the 50 millionresearch and developmentfund to falltoourHikvisionteamonfinally, so manyresearch and developmentfunds, before placing, who can wethink? After wereceivethissum of money, how manymatterscando? How manycandoto study?”
“千真万确!”钟鑫华连连点头,说:“李牧还说,在收购之后,剩下的钱全部用作研发资金!将近一个亿啊同志们!全部拿来做研发,这么大的魄力去哪里找?现如今别人投我们两百万,都对我们的业绩有明确要求,可李牧直接拿一个亿给我们做研发资金,就算到时候要和前端设备生产企业平分,也有差不多五千万的研发资金能最终落到咱们海康威视的团队头上,这么多研发资金,放在之前咱们谁敢想?咱们拿到这笔钱之后,能做多少事?能搞多少研究?”Person who trulyhas the ingenuity, will never place first benefit, this is almost the timelesstruth, becausein the brain of artisanattaches great importance, certainlyis the quality and reputation of product, rather thanpureprofit.
真正具备匠心的人,永远不会把利益放在第一位,这几乎是亘古不变的真理,因为匠人的脑子里最重视的,一定是自己产品的品质与口碑,而不是单纯的利润。Hikvisionin the next several years, mayunceasingly the commercialization, moststart that but, startsinthisenterprise, the ingenuitycertainlyis the researchers of entireteammost importantHikvisionthesedozensfamily backgroundscientific research institutes is also same, theythink that now, howto research and develop a bettertechnology, a betterhardwareas well asbettercompositive project, regardingmoneyandcapital, insteaddoes not havesuchattaching great importance.海康威视将来的十几年里,或许会不断的商业化,但是,在这种企业起步的最开始,匠心一定是整个团队最重要的海康威视这几十名出身科研所的研究人员也是一样,他们现在想的,就是如何研发出更好的技术、更好的硬件以及更好的整体解决方案,对于钱、资本,反而是没有那么的重视。
The Chen Enchaosilentmoment, stands upsuddenly, said: „The 50 millionestimate value, surpassedestimate valuealmostonetime of ouractuallyestimate, there is the powerfulsupport of adequateresearch and developmentfundas well asLi Muentireecology, thiswas most suitableto make the soil of important matter, youfirstreturned to the postto continueto work, Xinhuayouaccompaniedmeto go to an institute, chatswith the instituteinwell!”陈恩超沉默片刻,忽然站起身来,说:“五千万估值,超出我们实际预想的估值差不多一倍了,又有足够的研发资金以及李牧整个生态的强力支撑,这才是最适合做大事的土壤,你们先回岗位继续工作,鑫华你陪我去趟所里,跟所里好好聊聊!”Zhong Xinhuaheartnexthappy, subconsciousquestioning: „Chen Zong | Chief Chen, did youcomply?”钟鑫华心下一喜,下意识的追问:“陈总,你这是答应了?”Chen Enchaosaidunbearably anxiously: „Iwish one couldto sign the contractwithLi Munow! But the keysuchbigmatterIsaiddoes not calculate, the heart movementmight as wellact, youwithmetogether, wego to the instituteto reportnow!”陈恩超急不可耐的说:“我恨不得现在就跟李牧签合同!可关键这么大的事我说的也不算,心动不如行动,你跟我一起,咱们现在就去所里汇报!”
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