RINAPE :: Volume #10

#958: Cannot swallow must swallow!

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In Chief Ma almost understood later generation „the Taobao Alliance advertisement” when embryonic form, the Lu Zhaoxi words, were startled quickly grasping the meaning of something Chief Ma. 就在马总几乎悟出了后世“淘宝联盟广告”的雏形时,陆照喜一席话,把马总惊了一个激灵。 „Alliance advertisement” the idea vanishes into thin air, Boss Ma closely examines him impatiently: „What situation?!” “联盟广告”的想法烟消云散,马老板迫不及待的追问他:“到底什么情况？！” Lu Zhaoxi whole face bitter in suffering and deep in hatred said: „Li Mu works is not tasteful, his Taobao express quiet from our three express companies, and SF Express express company in Guandong poached large quantities of middle managers, regional basic-level leadership as well as floor delivery men overnight entire treachery! Now they change, became the Taobao express staff, started to give the Taobao Brand Day order to do to send!” 陆照喜满脸苦大仇深的说:“李牧做事太不讲究,他的淘宝快递悄无声息的从我们三家快递公司,以及粤省的顺丰快递公司挖走了一大批中层管理人员,连带着各地基层领导以及底层快递员一夜之间全倒戈了！现在他们摇身一变,成了淘宝快递的员工,开始给淘宝品牌日的订单做派送了！” Boss Ma was shocked: „What's the matter? What was the one night entire treachery?” 马老板愣住了:“怎么回事？什么叫一夜之间全倒戈了？” Lu Zhaoxi is filled with righteous indignation scolded: „Or said that this Li Mu is really not the thing! You know that what method he does play? He first moves these intermediate-ranking officers with the excellent condition, but does not make them leave job immediately, but is paying out the wages to them, while makes them continue on the original post to work, simultaneously starts to instigate the basic unit personnel within its control area to change job, everyone had not revealed before today the signal that any must leave job to change job, proposes finally today suddenly leaves job, then does not come directly!” 陆照喜义愤填膺的骂道:“要不说这个李牧真不是东西呢！你知道他玩什么手段吗？他先用优厚的条件打动那些中层领导,但是又不让他们立刻离职,而是一边给他们发着工资,一边让他们继续在原来岗位上工作,同时开始怂恿其管辖范围内的基层人员跳槽,所有人在今天之前都没有表露出任何要离职跳槽的讯号,结果今天忽然提出离职,然后就直接不来了！” Saying, the breathing rapidly of Lu Zhaoxi air/Qi, adjusted in a hurry , to continue saying: „Also, these basic unit staff are more hateful, Taobao express has issued them the custom-made uniform/subdue, today after they resign orally, changed the Taobao express clothes, to ride Taobao express pedicab to send directly!” 说着,陆照喜气的呼吸急促,匆匆调整了一下,继续说道:“还有,那些基层员工更可恨,淘宝快递早就把定制的制服发给他们了,今天他们口头辞职之后,直接换上淘宝快递的衣服、骑着淘宝快递的三轮车去派件了！” „Mother!” Boss Ma rarely explodes the swearing, but removed firewood from under the pot by Li Mu all of a sudden, making him become angry out of shame, pounds on the table to stand, gets angry: „Called our laws, related the cooperation again the law office, we must investigate with the staff who all did not leave job normally and immorally! Let them take the legal liability!” “妈的！”马老板很少爆粗口,但是一下子被李牧釜底抽薪,让他恼羞成怒,一拍桌子站起来,怒道:“把我们的法务叫过来,再联系合作的律师事务所,我们要跟所有不正常、不道德离职的员工追究到底！让他们负法律责任！” „Useless......” Cai Chongxin does not have two people is so excited actually, consoles saying: „Chief Ma and Chief Lu, I urged both of you to leave am so excited, was pointless, three express logistics companies were three mess, under company's order were most arrives at the district manager, was these by the intermediate-ranking officer that Taobao express poached, the staff of basic unit radically was an important goods social group, did not have the official work contract with us, they can pat at any time.” “没用……”蔡崇新的情绪倒是没两人这么激动,劝慰道:“马总、陆总,我劝你们俩别这么激动,没有意义,三家快递物流公司本来就是三个烂摊子,公司的命令最多下到大区经理,也就是这些被淘宝快递挖走的中层领导,基层的员工根本就是一大帮社会人群,跟我们连正式的劳务合同都没有,他们任何时候都能拍拍屁股走人。” Boss Ma knits the brows, stares at Cai Chongxin to ask: „Is this?” 马老板一皱眉,盯着蔡崇新问:“是这样吗？” „Yes!” Cai Chongxin said reluctantly: „You think to look, now the service regulation is very loose, the staff in these dispersion whole country, before we purchase is the temporary worker nature, after we purchase is also so, if we sign the official work contract with them completely, then our manpower cost will be bigger, the social securities of these staff want us to be responsible , the insurance also wants us to be responsible, moreover the central government powerless in local, the control difficulty, the elimination rate and rate of loss are high, if signs the formal contract, we will actually increase troublesome.” “是啊！”蔡崇新无奈的说:“您想想看,现在劳务监管本来就很松散,这些分散全国各地的员工,在我们收购之前就是临时工性质,在我们收购之后也是如此,如果我们跟他们全部签订正式的劳务合同,那么我们的人力成本支出会大很多,这些员工的社保要我们负责,保险也要我们负责,而且天高皇帝远的,管控困难,淘汰率和流失率都非常高,如果都签订正式合同,我们反而会增加许多麻烦。” Boss Ma asked him: „That these middle management posts? Do they always have the agreement with us? Leaves job to violate the agreement clause directly?” 马老板问他:“那这些中层管理岗位呢？他们跟我们总有协议吧？直接离职是不是违反协议条款？” Cai Chongxin nods, said: „Truly violated the agreement clause is not false, but we considered them is also useless, I had also greeted with person in charge of several logistics companies with Chief Lu a moment ago, making them use the contract to threaten this group of people to return to the post, but they said, Liu Qiangdong of Taobao net has said to these middle management posts, making them feel relieved to leave job, if we investigated that their responsibility, all responsibility will be shouldered by Taobao......” 蔡崇新点了点头,说:“确实违反了协议条款不假,但是咱们告他们也没用,我跟陆总刚才跟几家物流公司的负责人也打过招呼了,让他们用合约来威胁这帮人返回岗位,但是他们说,淘宝网的刘镪东已经跟这些中层管理岗位说过了,让他们放心离职,如果我们追究他们的责任,所有责任都将由淘宝承担……” Boss Ma is all of a sudden scared, long time clenches teeth saying: „Li Mu this was too ruthless, depends richly, snatches directly.” 马老板一下子傻了眼,半晌才咬牙说道:“李牧这手太狠了,仗着有钱,直接来抢的了。” Lu Zhaoxi saying angrily: „It is not snatches! His is the landlord family/home wants to eat the steamed bun, on the direct our pot snatches ready-made, snatched to finish eating, exhibits this/should how much money I to give your attitude and that's the end, is really hateful!” 陆照喜气鼓鼓的说道:“可不就是抢嘛！他这是地主家想吃馒头,直接上咱锅里抢现成的了,抢完吃完,摆出一副该多少钱我给你就是了的态度,实在可恶！” Angry Lu Zhaoxi clenches teeth, then said: „Now the most serious concern is also not Taobao express must take the opportunity to rise, but is our three logistics companies, now basically presents the large-scale fault/chasm, the staff in many city had been exposed, even some provinces, a staff in province runs was similar, but damn does not die, in our hands is also pressing our that hundreds of thousands orders, a number of Taobao order, many areas cannot send now, can only switch gives the postal service!” 气恼的陆照喜咬了咬牙,接着说:“现在最严重的问题还不是淘宝快递要借机崛起,而是咱们三家物流公司,现在基本上都出现大规模断层了,很多城市的员工已经跑光了,甚至有的省份,一个省的员工都跑的差不多了,可该死不死的,我们手里还压着我们自己那十几万个订单,还有一批淘宝的订单,现在很多地区根本派送不下去,只能转投给邮政了！” Had the previous experience, Boss Ma this time said that anything does not dare to make the logistics company shut down to look for trouble to Li Mu, although Li Mu did not point at his logistics company to help, but if can many share part of ample capacities, naturally did not have the fault to oneself, therefore under this Boss Ma three logistics companies, more or less received some orders of Taobao 929 big promotion. 有了上次的经验教训,马老板这次说什么也不敢让物流公司停工来给李牧找麻烦了,虽说李牧也不指着他的物流公司帮什么忙,但是如果能多少分担一部分运力,对自己来说自然是没坏处的,所以这次马老板手底下的三家物流公司,或多或少都接了一些淘宝929大促销的订单。 Now was good, three logistics company lack arm few legs, cannot move, most orders in hand could not transport, although switched to the postal service is also the solution, but to user, obviously was ZJS Express express, finally visited oneself sent is actually the postal service, this injury to the ZJS Express brand without doubt was very huge. 现在好了,三家物流公司自己缺胳膊少腿,动不起来了,手里的大部分订单也运不下去了,虽说转投给邮政也是个解决办法,但对用户来说,明明是宅急送快递,最后上门给自己派件的却是邮政,这对宅急送品牌的伤害无疑是非常巨大的。 Boss Ma deeply frowned at this moment: „Li Mu is too truly hateful, but the key he does that is not illegal, we do not have the means with him, the present urgent matter does not condemn Li Mu here, but must hurry to find the way to solve the problem that the logistics faces, my following consumer to consumer fighting method, needs the logistics to make the support of most powerful!” 马老板此刻眉头紧锁:“李牧确实太可恨,可关键他这么做并不违法,我们拿他没有办法,现在的当务之急不是在这里谴责李牧,而是要赶紧想办法解决物流面临的问题,我接下来的c2c打法,需要物流做最强力的支撑！” Lu Zhaoxi said: „Our was not asks you to discuss, the present issue is, in Taobao rich, if we fought the staff treatment and to dig again the person who this group lost them, the urogenous that then worked by Li Mu, will certainly bid us is higher, as the matter stands, even if we snatched finally, the operation cost of suddenly increasing still enough burnt out us.” 陆照喜说:“我们这不就是来找你商量了吗,现在的问题是,淘宝手里有钱,如果我们跟他们拼员工待遇、把这帮流失走的人再挖回来,那以李牧做事的尿性,一定会出价比我们更高,这样一来,就算我们最后把人抢回来了,陡然增加的运营成本也足够拖垮我们了。” Because the Boss Ma three logistics companies a while ago refused to accept the express item in Taobao Brand Day, was ordered to close down business the inspection by the general post office, shut down some time, paid the hefty fine, at present the fund pressure is very big, but LeTao runs out of food by the donor now, oneself were insufficient money to use, was more impossible to have money to take the support logistics, therefore the aspect was quite awkward. 马老板三家物流公司前段时间因为在淘宝品牌日拒收快件,被邮政总局勒令停业检查,停工了一段时间,又支付了巨额罚款,眼下资金压力本来就很大,而乐淘现在被金主断粮,自己都不够钱用,更不可能有钱拿出来支援物流,所以局面极为尴尬。 Boss Ma understood to the situation that Lu Zhaoxi said, immediately said: „We put together anything with Li Mu now, cannot put together money, the fund of the Li Mu's Taobao net account last present precipitating feared that has tens of billions, even if one month later majority must settle accounts to the partner, but as before billions normal state precipitations, we, if with him compared with burning money, were equal to that on his say/way, definitely will be towed fast by him.” 马老板对陆照喜说的情况非常了解,当即说道:“我们现在跟李牧拼什么,都不能拼钱,李牧的淘宝网账面上眼下沉淀的资金怕是有上百亿,就算一个月后大部分要结算给合作商,但依旧有几十亿的常态沉淀,我们如果跟他比烧钱,就等于是上了他的道,必然会被他快速拖死。” Then, the Boss Ma silent moment, is clenching teeth to struggle the half of the day, finally the difficult opens the mouth, said: „Like this, Li Mu this time staggering blow we by! When suffers loss without redress, no matter first this matter, grasps the time to supplement the manpower of logistics company, if not good, merges these three companies!” 说罢,马老板沉默片刻,咬着牙挣扎半天,才终于艰难开口,道:“这样,李牧这次的闷棍咱们挨着了！就当吃个哑巴亏,先不管这件事情,抓紧时间把物流公司的人手补充上来,如果不行,就把这三家公司合并成一家！” Speaking of here, the discomfort that Boss Ma stops up at heart, in the industry mingles among so many years, is always digs buries deep others, even Li Mu is also first digs buries deep him, didn't expect Li Mu this fellow not only has not fallen into own pit, instead after recovering, lifted the hand to hit the cocktail of moves to oneself. 说到这儿,马老板心里堵的难受,行业里混迹这么多年,从来都是自己挖坑埋别人,连李牧也是自己先挖坑埋他,没想到李牧这家伙非但没掉进自己的坑里,反而回过神来之后,一抬手给自己打了个组合拳。 929 of Taobao net big press, dies to press LeTao, simply is in a complete mess, 929 just crossed, to oneself came to remove firewood from under the pot in the logistics that LeTao hits unexpectedly...... 淘宝网的929大促,死压着乐淘、把乐淘打的简直是一塌糊涂,929刚过,竟然就在物流上给自己来了个釜底抽薪…… At this time, Cai Chongxin nods, accepted the decision of Chief Ma calmly, but Lu Zhaoxi actually as before whole face indignation: „Does not have with their means that this feeling was really his mother vexed! I really am eye not under this tone!” 这时候,蔡崇新点了点头,心平气和的接受了马总的决定,但陆照喜却依旧满脸愤慨:“拿他们一点办法也没有,这种感觉真是太他妈窝囊了！我真是眼不下这口气！” Boss Ma at heart vexed? How can he swallow below this tone? Hu Hansan did for a long time, suddenly was beaten by others sitting on somebody's back pain, this feeling was very definitely difficult to accept. 马老板心里又何尝不窝囊？他又怎能咽的下这口气？胡汉三做久了,忽然被别人骑在头上痛殴,这种感觉肯定是很难接受。 However, Boss Ma is at heart clearer: If LeTao really died thoroughly, own industry also died thoroughly, the 2 c business failure, 2 Boss businesses are not certainly able to insist too for a long time, after Li Mu the 2 c business achieved the pinnacle, so long as the check colludes, can conduct the easily accomplished impact on own 2 Boss business, this point Boss Ma is well aware, therefore this tone, could not swallow, must swallow! He also has a more important layout, comes compared with the face importantly! 但是,马老板心里更清楚一点:如果乐淘真死透了,那自己的产业也死透了,2c业务失败,二b业务也一定无法坚持太久,李牧把2c业务做到极致之后,只要勾勾手,就能对自己的二b业务进行摧枯拉朽般的冲击,这一点马老板心知肚明,所以这口气,咽不下,也得咽！他还有更重要的布局,远比面子来得更重要！ In this world most business models, the final terminal link is 2 c, even if there are only makes 2 Boss businesses the enterprise, but final final, entire supply chain basically must sink to the 2 c domain profit, if the 2 c terminal were seized, then can certainly the upward backward and occupy the initiative in entire supply chain in turn. 这世界上绝大多数的商业模式,最后的末端环节都是2c,就算有只做二b业务的企业,但最后的最后,整个产业链基本上还是要下沉到2c领域盈利,如果一旦2c的末端被占领,那么一定可以反过来向上追溯、在整个产业链占据主动权。 Draws a simplest analogy, the textile mill does certainly is 2 Boss businesses, in other words, its all customer is the corporate client, does not have the ordinary consumer, its almost all cotton materials and materials, were sold to the downstream the garment enterprise and family/home to spin the enterprise, was processed various types of commodities by them, finally sold to the zero ordinary consumer again. 打个最简单的比方,纺织厂做的一定全是二b的业务,也就是说,它所有的客户都是企业客户,没有普通消费者,它几乎所有的布料、材料,都是卖给下游的服装企业、家纺企业,由他们加工成各种商品,最终再卖给零普通消费者。 Entire supply chain makes the money of ordinary consumer finally, then also means, who grasped these ordinary consumers finally, who grasped entire supply chain, if by that time Li Mu makes the Boss 2 Boss businesses using the Taobao influence, definitely will have the big advantage, defeating Alibaba is simply easy as pie. 整个产业链最终都是赚普通消费者的钱,那么也就意味着,谁最终掌握了这些普通消费者,谁就掌握了整个产业链,到那个时候李牧如果利用淘宝的影响力来做b二b业务,绝对会有巨大的优势,击败阿里吧吧简直易如反掌。 Therefore, looks like in Boss Ma, LeTao is own Normandy, if were captured by Li Mu, the Li Mu's army can push directly into, storms into own native place directly, therefore in any event, LeTao must fight bravely a last spear/gun ball and soldier. 所以,在马老板看来,乐淘就是自己的诺曼底,如果被李牧攻下,李牧的大军就可以长驱直入,直接攻入自己的本土,所以无论如何,乐淘都要奋战到最后一枪一弹、一兵一卒。 Saw that a Lu Zhaoxi face is annoyed, Boss Ma spoke comforting saying: „Zhaoxi, we do not do against with Li Mu in the logistics field now, is not because we really fear him, but is we want crooked line of national salvation, didn't Li Mu poach our logistics team quietly? Is unimportant, we also learn/study his method, digs his middle-and-small seller!” 眼看陆照喜还一脸恼火,马老板出言安抚道:“照喜,我们现在不在物流领域跟李牧对着干,不是因为我们真的怕他,而是我们要曲线救国,李牧不是悄无声息的挖走了我们的物流团队吗？不要紧,我们也学习他这种手段,去挖他的中小型卖家！” Saying, Boss Ma was renovating a webpage news, saw that the home page biggest title writes: „Taobao net celebrate feast 7 : 00 pm starts on time, many star scenes deliver the message!” 说着,马老板刷新了一下网页新闻,眼看首页最大的标题写着:“淘宝网庆功宴晚上 7 点准时开始,多位明星现场致贺词！” Sneered, Boss Ma said: „The Li Mu business to consumer business does is truly fierce, but the wise man thousand worries must have one to lose, he neglected the consumer to consumer business development between ordinary sellers and ordinary consumers, this is our good opportunities!” 冷笑一声,马老板说:“李牧b2c业务做得确实太厉害,但是智者千虑必有一失,他忽略了普通卖家和普通消费者之间的c2c业务发展,这正是我们的好机会！”
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