RINAPE :: Volume #10

#955: By product actuation demand

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„Skynet, was I recently just a some new idea, to put it bluntly, through various types of cameras, the monitoring entire city public region improved, once there is a thunderbolt, the public security organ can move to take the entire Skynet system camera monitoring material directly.” “天网,是我最近刚有的一个新想法,说白了,就是通过各种摄像头,把整个城市公共区域的监控完善起来,一旦有突发事件,公安机关可以直接调取整个天网系统的摄像头监控资料。” Li Mu is saying, introduced directly probably as Skynet system that the ordinaries knew previous life, but, Li Mu also somewhat felt weak at heart, he was not public security's internal person, does not know how previous life Skynet operated . 李牧如是说着,将上辈子直接作为普通群众所知道的天网系统大概介绍了一遍,但是,李牧心里也有些发虚,他不是公安内部的人,根本不知道上辈子天网到底是怎么运作的,。 After Fang Xudong and Lin Qingya hear, basically understood the Li Mu's conception, but actually does not understand why Li Mu must make this public security suddenly monitoring system. 方旭东和林清雅听完之后,基本明白了李牧的构想,但是却不明白李牧为什么忽然要做这种公共安全的监控系统。 The explanation that Li Mu gives is: „First, we as domestic R & D capability strongest internet Corporation, have the responsibility also to have the duty to make contribution to the public security, this is we should have the social responsibilities that as the big enterprise.” 李牧给出的解释是:“首先,我们作为国内研发能力最强的互联网公司,有责任也有义务为公共安全尽一份力,这是我们作为大企业应该有的社会责任感。” Saying, Li Mu, said: „Next, with the development of society, the share of monitoring market will be getting bigger and bigger, the government, is the business career unit, is the private enterprise and individual operator and ordinary citizen, in the future to a certain extent will have the demand in monitoring, what can foresee, the later monitoring market will have an unexpected big eruption, this market space is big, if starts now in most front, in the future will harvest, may be years scale over 10 billion, even 100 billion markets.” 说着,李牧顿了顿,又道:“其次,随着社会的发展,监控市场的份额会越来越大,无论是政府,还是企事业单位,还是民营企业和个体户、普通市民,未来在一定程度上都会产生监控方面的需求,可以预见的是,以后的监控市场会有一次意想不到的大爆发,这一块市场空间非常大,如果现在开始走在最前沿,将来收获的,可能是一个年规模过百亿、甚至千亿的市场。” Fang Xudong is the technical expert, but controls to the market is weak, particularly control to future market, was unsure, therefore cannot bear ask Li Mu: „Chief Li, is the outlook of monitoring market so big?” 方旭东是技术大拿,但是对市场把控不够强,尤其是对未来市场的把控,就更没谱了,所以忍不住问李牧:“李总,监控市场的前景有这么大？” Li Mu nods, said assuredly: „I said is also only the video surveillance market, if the entire security market, the scale this be much bigger.” 李牧点了点头,笃定的说:“我说的还只是视频监控市场,如果是整个安防市场,规模要比这大得多。” Fang Xudong as well as Lin Qingya two people although is surprised about the Li Mu's opinion, but these two have a common feature: Did not suspect to the words that Li Mu spoke. 方旭东以及林清雅两人虽然对李牧的言论感到惊讶,但这两人都有一个共同的特点:对李牧说的话不怀疑。 Li Mu said that this is one might achieve 10 billion and 100 billion markets in the future, Fang Xudong spunks up every year immediately, will treat as 10 billion and 100 billion levels of markets to regard it, is waiting for Li Mu's as follows. 李牧说这是一个将来有可能达到每年百亿、千亿的市场,方旭东就立刻打起精神,把它当做百亿、千亿级的市场去看待,然后等待着李牧的下文。 Li Mu said: „Video surveillance hardware that my initial period can think, I classify it as a whole am two parts, one is the video hardware, another is the function hardware.” 李牧说:“我初期能够想到的视频监控硬件,我总体上把它归类为两个部分,一个是视频硬件,另一个是功能硬件。” „Pure frequency hardware is very good to understand, is only responsible for the camera of video photography, if subdivides, will have many segmentation domains, for example: Matches the remote control camera that cloud platform transportably, to match the focal variation camera of varifocal lens, or the wide-angle camera, the night vision camera wait/etc.” “纯频硬件很好理解,就是只负责视频拍摄的摄像头,不过如果细分下去,也会有许多细分领域,例如:搭配可移动云台的遥控摄像头、搭配可变焦镜头的变焦摄像头、或者广角摄像头、夜视摄像头等等。” „Function hardware mostly to the camera service, will be joined to the camera in the future detects the radar, can make the security ; Is joined to the velocity radar to make the line speed photograph ; The matching number plate recognition software, can make the car license detection ; Is joined to the flashing light the night to take a snapshot ; Is joined to the hot monitor to be used to protect from fire......” “功能硬件大多是给摄像头服务的,未来给摄像头配上侦测雷达,就可以做安防;配上测速雷达就可以做测速拍照;搭配号牌识别软件,就可以做车牌侦测;配上闪光灯就可以夜间抓拍;配上热监测就可以用来防火……” Li Mu said so many, drinks water to continue to summarize: „In brief, will monitor the entire supply chain strip certainly unceasing crosswise development and unceasing expanded range of camera in the future, ultimately forms a huge product colony, the market reach that it covers certainly will also be getting bigger and bigger, if we have an early start, saves enough technical superiority, to form the technological barrier, we can in the crosswise development market, simultaneously in each steps in the point, conducts the thorough vertical development again, all goals form In short: Keeps the advantage, to capture the market share.” 李牧说完这么多,喝了口水继续总结道:“总之,未来监控摄像头的整个产业链条一定会不断的横向发展、不断的扩大范围,最终形成一个庞大的产品集群,它所覆盖的市场范围也一定会越来越大,所以如果我们起步早,积攒足够的技术优势、形成技术壁垒,我们就能够在横向发展的市场里,同时在每一个涉足点上,再进行深入的纵向发展,所有目的汇成一句话:保持优势、占领市场。” In the Li Mu impression, „electronic eye” this noun, must wait 2-3 years to appear, the traffic monitor and control is also good, the public security monitoring is also good, at present has not been in the initial steps truly, sufficiently proof monitoring domain by demand-driven developing product, rather than by product actuation demand promotion. 在李牧印象中,“电子眼”这个名词,都要等个2-3年才会出现,交通监控也好、治安监控也好,眼下都还没有真正进入起步阶段,足以证明监控领域是以需求驱动产品发展,而不是以产品驱动需求提升。 So-called by the demand-driven developing product, after the meaning first had some demand, some people will deal with this requirement development product, most industries develop like this, for example cell phone, technological progress some node, reason that the birth cell phone , because human is clear about this demand in that stage, needs to break out of the fetter of telephone line, conducts to move Instant Messenger, will therefore have some people based on this demand, invents to move the Instant Messenger product. 所谓以需求驱动产品发展,意思就是先有了某种需求之后,才会有人应对这种需求开发产品,多数行业都是这样发展起来的,例如手机,科技发展到某个节点,之所以诞生手机,就是因为人类在那个阶段明确有这个需求,需要摆脱电话线的束缚,进行移动通讯,所以才有会有人基于这个需求,去发明移动通讯的产品。 In addition, by the product actuation demand promotion, this was an unusual awesome matter, similarly was the cell phone, Jobs promotes the entire graphic operation terminal in that node the iPhone cell phone, before then, the user to many demands of cell phone, did not have this demand, but Jobs with the excellent product, actuated people's demand to the entire graphic operation terminal cell phone, established iPhone in the future the position of smartphone market overlord. 除此之外,以产品驱动需求提升,这就是一个非常牛逼的事情了,同样是手机,乔布斯在那个节点推出全触摸屏的iphone手机,在此之前,用户对手机的诸多需求里,是没有这个需求的,但是乔布斯用绝妙的产品,驱动了人们对全触摸屏手机的需求,也奠定了iphone未来智能手机市场霸主的地位。 In the Li Mu impression, China has a named DJI enterprise, in his eyes is also extraordinary, before DJI is born, the general public absolutely do not have the demand of aerial photography, even does not know that the aerial photography is what meaning, the aerial photography is only the specialized film and television maker has the demand that but DJI through own unceasing effort, lets aerial photography Drone unceasing penetration to the life of general public, making more and more average people have the demand of aerial photography, was occupied 77% of the world aerial photography market share by DJI, the list on the market share, DJI Drone compared with iPhone must awesome. 在李牧印象中,华夏有一家名为大疆的企业,在他眼里也同样非常了不起,在大疆诞生之前,普通民众根本就没有航拍的需求,甚至不知道航拍是什么意思,航拍只是专业的影视制作者才有的需求,但是大疆通过自己的不断努力,让航拍无人机不断的深入到普通民众的生活中,让越来越多的普通人也有了航拍的需求,同时也让大疆占据了世界航拍市场份额的77%,单就市场份额来说,大疆无人机比iphone还要牛逼。 Li Mu wants, before did not have the powerful video surveillance demand internally, ahead of time gets into the video surveillance domain, comes, takes root completes the product, to complete the solution, to complete the patented technology, like DJI, has own technological barrier, in this case, will wait for the security monitoring market to rise in the future, oneself can ride to be above mundane thoughts. 李牧想要的,就是在国内还没有强大的视频监控需求之前,提前涉足视频监控领域,一进来,就扎根做好产品、做好解决方案、做好专利技术,像大疆一样,拥有自己的技术壁垒,这样的话,等将来安防监控市场崛起,自己就可以一骑绝尘。 Why DJI can slaughter in the intensity of the world so many Drone manufacturers, but can also grab 77% market shares? Very some first-year university student reasons are its unique technology. 大疆为什么能够在世界这么多无人机厂商的激烈厮杀中,还能够占据77%的市场份额？很大一部分原因就是它特有的技术。 DJI own chart passes on the solution, industry in first, several thousand Yuan civil Drone, realizes the 1080 p high-definition stabilization chart biography in several kilometers range, this point has almost gone against heaven's will in the civil aerial photography Drone domain ; 大疆自己的图传解决方案,业内第一,几千元的民用无人机,在几公里范围内实现1080p高清稳定图传,这一点在民用航拍无人机领域几乎已经逆天了; Meanwhile, the DJI aviation solution, similarly is industry in first, the aviation solution guaranteed stability of DJI Drone in flight, guaranteed the aerial photography quality, Drone manoeuvring and security and other targets, the composite specification greatly promotes ; 同时,大疆的飞控解决方案,同样是业内第一,飞控解决方案保证了大疆无人机在飞行中的稳定性,同时也保证了航拍质量、无人机操控性以及安全性等多个指标,整体性能大大提升; In addition, DJI even even/including Dianji, camera as well as cloud platform are research and develop, each has the unique technology, synthesizes to form more powerful technological barrier. 除此之外,大疆甚至连电机、相机以及云台都是自己研发,每一项都有自己独特的技术,综合起来形成更强大的技术壁垒。 So powerful technological strength, guaranteeing DJI can the whole lead in the industry other competitors, this is also Li Mu hopes that especially own enterprise, can achieve in the hardware sector in the future. 如此强大的技术储备,保证大疆可以整体领先行业里所有其他的竞争对手,这也是李牧格外希望自己的企业,未来在硬件领域所能够做到的。 If Skynet system wants to develop as soon as possible, and has the splendid comprehensive feature, to play the effect of estimate, light/only by buying some cameras comes back to compose a local area network, is completely insufficient. 天网系统如果想尽快开发出来,并且具备出色的综合性能、发挥出预想的功效,光靠买些摄像头回来组成一个局域网,是完全不够的。 Must tries hard from the hardware, software as well as these three directions of software and hardware union together, otherwise Skynet, even if erects, is still very difficult to achieve the effect of estimate. 必须要从硬件、软件以及软硬件结合的这三个方向共同努力,否则天网就算是架设起来,也很难发挥预想的效果。 Even may install not for a half year, the comprehensive feature in other products by the market was led, when the time comes falls certainly into one type: Words that does not trade, the performance is insufficient ; The replacement words, the cost consumption too big embarrassing situation, by that time, oneself have not made anything to contribute for the society, instead possibly was just critical the major cities to invest the huge fund to erect Skynet system, must pull out sum of money to come promotion entire Skynet system again. 甚至有可能装上去没半年,综合性能就被市面上其他的产品所领先,到时候一定陷入一种:不换的话,性能不足;更换的话,成本耗费太大的尴尬局面,到那个时候,自己没为社会做出什么贡献,反而可能要害得各大城市刚投入巨额资金把天网系统架设起来,就要再掏一笔钱来升级整个天网系统。 Fang Xudong thought for quite a while carefully, said to Li Mu: „Chief Li, you mean, we must purchase a competent hardware producer ahead of time, taking advantage of the foundation of this hardware producer, develops to have the monitoring equipment of various different functions, meanwhile must match the development of necessary software, finally draws up one complete city monitoring solution, the advantage when we save in technical was enough, can promote the market demand, thus becomes the video surveillance domain leader?” 方旭东仔细想了半天,对李牧说道:“李总,您的意思是,我们要提前收购一家有实力的硬件生产商,借着这个硬件生产商的基础,来开发具备各种不同功能的监控设备,同时还要搭配配套软件的开发,最终拿出一套完整的城市监控解决方案,等我们在技术方面中积攒的优势足够了,就可以推动市场需求,从而成为视频监控领域的龙头企业？” „Right!” Li Mu nods, said: „My goal is this, first saves the sufficient strength and influence through Skynet system, then using the popularization of Skynet system , to promote the development of entire video surveillance market, when the time comes we are Nokia of video surveillance industry.” “没错！”李牧点了点头,说:“我的目标就是这样,先通过天网系统积攒足够的实力和影响力,然后利用天网系统的普及,推动整个视频监控市场的发展,到时候我们就是视频监控行业的诺基亚。” Saying, Li Mu is also sighing: „We must enter into the hardware sector sooner or later, if makes the computer, how to do cannot escape accumulates the destiny of machine business, the hardware core and software almost grasps completely in the oligarch hand ; If makes the cell phone, the water is too deep, the renewal is also quick, we now experience or technology or strength insufficient this turbid water ; Might as well while the Skynet opportunity, make the contribution to the society at the same time, at hardware sector accumulation experience, while can also seize a market situation.” 说着,李牧又感叹道:“我们早晚都是要迈入硬件领域的,如果做计算机,怎么做都逃不脱攒机商的命运,核心硬件和软件几乎全部掌握在寡头手里;如果做手机,水太深、更新换代也太快,我们现在无论是经验还是技术还是实力都不够蹚这趟浑水;不如趁着天网的机会,一边为社会做贡献、一边在硬件领域积累经验、一边还能抢占一个市场先机。” The Lin Qingya approval said: „In this case, we can ask for the government to apply at the same time to research and develop the fund and project subsidy, on the one hand can also sign the purchase agreement of intent with the government, in this case, from starting to research and develop to product landing, we have the government support, to the full evade risk.” 林清雅赞同的说:“这样的话,我们一方面可以找政府申请研发资金和项目补贴,一方面还可以跟政府签订采购意向协议,这样的话,从开始研发到产品落地,我们都有政府支持,最大程度规避风险。” Li Mu beckons with the hand: „This project also no one does now, possibly very big reason is because everyone is thinking first makes the government take out money.” 李牧摆了摆手:“这种项目之所以现在还没有人做,可能很大的原因就是因为大家都想着先让政府掏钱。” Recollection initially on university time, the matter that the school teacher most likes handling carries out the government project, first draws a precise and advanced cake, making the government invest money, after government money throws, takes away the most funds directly, then loses to the outsourcing company incites trash to come out carelessly, really does not want to work, is thinks that a pit government money, such person are more, the government will be more discrete in the action of support high technology and new technology in the future, finally some truly meaningful project, the government does not dare to throw. 回想当初自己上大学的时候,学校导师最喜欢做的事情就是搞政府项目,先画个高精尖的饼,让政府投钱,政府钱投下来之后,直接拿走大半经费,然后丢给外包公司胡乱鼓捣一点垃圾出来,根本就不是真的想做事,就是想坑政府一点钱而已,这样的人越多,政府将来在支持高新技术的举措上就会越谨慎,最后以至于一些真正有意义的项目,政府已经不敢投了。 Because saw this matter, Li Mu decided oneself researched and developed Skynet, before Skynet researched and developed was successful, does not ask for the government to want the one cent. 正因为见多了这种事情,李牧才决定自己研发天网,在天网研发成功之前,不找政府要一分钱。 Therefore, Li Mu also said: „Skynet system this project, is specific embodiment of Muye Science and Technology society sense of responsibility, therefore we will not ask for the government to apply for the one cent research and development funds, oneself disbursed money oneself to do, completes, to take, government really to feel that thought satisfied purchased again, thought that did not satisfy us not to demand.” 于是,李牧又道:“天网系统这个项目,是牧野科技社会责任心的具体体现,所以我们不会去找政府申请一分钱研发经费,自己出钱自己做,做好了、拿出来、政府真觉得好、觉得满意了再采购,觉得不满意我们也决不强求。” „If we made, Skynet system by the government procurement, we will have the rich room for profits ; If we cannot make, at the worst loses several million and several hundred million, Muye Science and Technology achieves the present, but also without going astray which step, so long as motionless YY this foundation, in other domain going astray roads, nothing but loses a profit, a fur/superficial knowledge is not, why not?” “如果我们做成了,天网系统会被政府采购,我们本身就有丰厚的利润空间;如果我们做不成,大不了损失几千万、几个亿,牧野科技做到现在,还没走错过哪一步,只要不动yy这条根基,在其他领域走错路,无非也就是损失一点利润而已,连个皮毛都算不上,何乐而不为呢？”
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