RINAPE :: Volume #10

#915: Foresight death

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If not for the members of several core teams are quick of eye and hand, immediately rushes Boss Ma that supported soon fell to the ground, Boss Ma these feared that time must fall unbearable. 若不是几个核心团队的成员眼疾手快,立刻冲上去托住了快要倒地的马老板,马老板这一次怕是要摔个够呛。 By Boss Ma that the people support reluctantly, the pain and resenting of innermost feelings, is unable to say the table simply. 被众人勉强托住的马老板,内心的痛苦与愤恨,简直无法言表。 Boss Ma has a dream also didn't expect, oneself all actions in the Li Mu's close attention, oneself front leg just on advertisement, the back leg Li Mu Taobao advertisement came unexpectedly, moreover comes that is targeted! 马老板做梦也没想到,自己的一切行动竟然都在李牧的密切关注中,自己前脚刚上的广告,后脚李牧淘宝的广告就来了,而且还来的那么有针对性！ Oneself carry out the promotion, Li Mu also carries out the promotion, because oneself do not have the powerful brand relations, can only look for some 23 brands, as well as small and medium-sized enterprises on some Alibaba the participating activity, but a moment ago Taobao advertisement that pile of various familiar brands, the name brand that knew the whole nation catch the whole lot in a dragnet simply! 自己搞促销,李牧也搞促销,自己因为没有强大的品牌关系,只能找一些二三线品牌,以及一些阿里吧吧上的中小型企业参与活动,但是刚才淘宝的广告里拉出来的那一堆各种耳熟能详的品牌,简直把全国人民知道的名牌一网打尽了！ Moreover, the propaganda of Taobao is also very powerful, has the opportunity to enjoy 199 to reduce 198 fully, doesn't that meaning have opportunity Yuan to buy 199 Yuan thing? This compared with the propaganda of LeTao, the impact is much bigger! 而且,淘宝的宣传也很有震撼力,有机会享满199减198,那意思不就是有机会一块钱买199元的东西？这比起乐淘的宣传,震撼力要大得多！ Let alone, others invited Jay Chou! This is this year's three places across two shore hottest singer, does not have one, becomes a hit compared with the Jay Chou phenomenon level, before these first-line singers, for example Xie Tingfeng and Wang Lihong even were Four Great Heavenly King must stand out of the way, this influence, wanted to be bigger than LeTao not side! 更何况,人家请来了周杰轮！这可是今年两岸三地最火的歌手,没有之一,与周杰轮的现象级爆红相比,以前那些一线歌手,例如谢挺峰、王利宏甚至是四大天王都要靠边站,这个影响力,比乐淘要大得没边儿了！ So, platform popularity, the promotion brand and incentive as well as represented the star and propaganda method, Taobao was much stronger than many LeTao, was almost comprehensive, did not keep the steamroll of any leeway, this gave the confidence impact of Boss Ma, simply was destructive. 如此看来,无论是平台知名度,还是促销品牌知名度、促销力度以及代言明星、宣传手段,淘宝都比乐淘强得多的多,几乎就是全面的、不留任何余地的碾压,这给马老板的信心冲击,简直是毁灭性的。 Those who most make Boss Ma hard to accept, both sides deciding of promotion unexpectedly such coincidence on the same day! If promotion of both sides can stagger the activity time, LeTao also has the last opportunity, now this may not have a odds of success! 最最让马老板难以接受的是,双方的促销活动竟然这么巧合的定在了同一天！假如双方的促销活动能错开活动时间,乐淘还有最后一点机会,现在这样可就更没有一丝胜算了！ The surrounding core team members also hate bitterly, but consoles Boss Ma should not be extremely excited. 周围的核心团队成员一个个也都痛心疾首,但还是纷纷劝慰马老板不要太过激动。 Boss Ma was supported by the arm is sitting on the sofa, both hands cover the face, do not say a word. 马老板被人搀扶着坐在沙发上,双手掩面,一言不发。 Others see with own eyes so, is filled with filled with grief. 其他人眼见如此,满心悲怆。 The armies set out, the thousand li (500 km) night assault, only hopes that can gather the complete strength, hits enemy one to be caught off guard, when their exciting sounding charge sounds, discovered oneself had been encircled by the enemy solid, the strength in own enemy, is surrounding in which innumerably at this moment firmly, and prepared annihilating all. 大军开拔,千里夜袭,只希望能够集中全部力量,打敌人一个措手不及,但是当他们激动的吹响冲锋号时,才发现自己已经被敌人围了个严严实实,实力无数倍于自己的敌人,此刻正将自己牢牢包围其中,并且做好了围歼的一切准备。 Suddenly, the entire office fell into the endless decadent atmosphere, panic-stricken, lost, sorrowful and pain, lingers in the heart of everyone. 一时间,整个办公室陷入到了无尽的颓败氛围之中,惊恐、失落、悲哀与痛苦,萦绕在每一个人的心头。 Invested such big painstaking care and fund arranged such a promotion, prepares good all with hardship, now looks like digs one's own grave simply, everyone can see, Li Mu has actually prepared to ambush itself, moreover his all-around counter-attacked has made fully all preparations, rapidness of the speed of response, made the blood boil simply! More desperate! 投入了这么大心血和资金筹备了这么一个促销活动,苦苦准备好的一切,现在看来简直就是自掘坟墓,大家都能看得出,李牧其实早就准备狙击自己,而且他的全方位反攻早就已经做足了一切准备,响应速度之快,简直令人发指！更令人绝望！ What is most desperate, they discovered that oneself opponent imagines them is much more powerful, Li Mu some so many significant work are advancing this period of time, but he made so many, has not neglected LeTao this potential opponent unexpectedly, planned to wait for LeTao to get online...... 最让人绝望的是,他们发现自己的对手远比他们想象中要强大得多,李牧这段时间有这么多重大的工作在推进,而他做了这么多,竟然还没有忽略乐淘这个潜在的对手,规划好了一切就等着乐淘上线…… In less than ten minutes, got online own advertisement, this showed sufficiently, when they are ready to attack Taobao, Li Mu has scratched the spear/gun, only waited for them to crop up, strikes to them fatally. 在不到十分钟的时间里,就上线了自己的广告,这足以证明,在他们摩拳擦掌准备进攻淘宝的时候,李牧已经擦好了枪,只等他们冒头、给他们致命一击了。 The desperate aura is spreading, fermenting and elevate temperature, on the television, the Zhejiang Province satellite TV is still continue show the advertisement. 绝望的气息在蔓延、酝酿、升温,电视上,浙省卫视还在继续播放着广告。 No one has the mood attention television, until broadcasts a sound: „Hello everyone's good, I am Mo Wenwei, Online shopping in Taobao net- the quick LeTao world, performs in the Taobao net! September 29......” 谁也没有心情关注电视,直到又传来一个声音:“hello大家好,我是莫纹蔚,网购就上淘宝网—快乐淘天下,尽在淘宝网！9月29日……” Everyone, including covering the face the speechless Boss Ma subconscious putting down hand, opens eyes to stare at the television, long big mouth could not say. 所有人,包括掩面无语的马老板都下意识的放下手、睁开眼盯着电视,长大嘴一句也说不出来。 Taobao advertisement that Mo Wenwei makes, was similar to the Jay Chou advertisement a moment ago, moreover Mo Wenwei was pushed one by Li Mu fiercely, was propagandized wave of charitable Positive Energy by CCTV fortunately, now in one of the mainland hottest female singers, therefore her weight/quantity is also heavy. 莫纹蔚做的淘宝广告,和刚才周杰轮的广告差不多,而且莫纹蔚被李牧猛推了一阵,又凑巧被央视宣传了一波慈善正能量,现在已经是在大陆最火的女歌手之一了,所以她的分量也非常重。 The Mo Wenwei advertisement, as if the bullet of second shoots towards people body, making the desperate mood continue to elevate temperature. 莫纹蔚的广告,仿佛第二颗射向众人躯体的子弹,让绝望的情绪继续升温。 After one minute, saw that the advertisement will soon finish, the soap opera will soon broadcast, a department took up the remote control just to want the television to switch off, this was on the television presents a familiar face. 一分钟后,眼看广告即将结束,电视剧即将播出,一个部门主管拿起遥控器刚想把电视关掉,这是电视上又出现一张熟悉的面孔。 „Hello everyone's good, I am Stefanie Sun, Online shopping in Taobao net- the quick LeTao world, performs in the Taobao net! September 29......” “hello大家好,我是孙艳姿,网购就上淘宝网—快乐淘天下,尽在淘宝网！9月29日……” The third bullet...... 第三颗子弹…… Before LeTao , the promoted rhythm that arranges is the daily five times pushes one wave respectively, eight points that wave has passed, the next wave must wait till ten points, finally such ten minutes, the Taobao advertisement is intersecting three waves, moreover each wave of star is different! 乐淘之前定好的推广节奏是每天五个时间段各推一波,八点的那一波已经过去,下一波要等到十点,结果就这么十分钟的时间,淘宝的广告交叉着来了三波,而且每一波的明星都不一样！ Jay Chou, Mo Wenwei and Stefanie Sun...... these three people of each are the first-line singers, the influence of back representative big to does not dare to imagine simply...... 周杰轮、莫纹蔚、孙艳姿……这三人每一个都是一线歌手,背后代表的影响力简直大到不敢想象…… Boss Ma covers the face with both hands again, the despair of innermost feelings has fermented the pinnacle, he himself is clear, this fell into the Li Mu's death trap, the ambush method by the Li Mu's strength, as well as he working the style, displays, LeTao this necessity is doomed. 马老板重新用双手将脸捂住,内心的绝望已经发酵到了极致,他自己心里非常清楚,这次自己掉进李牧的死亡陷阱里了,以李牧的实力,以及他做事的风格、表现出来的狙击手段,乐淘这次必然在劫难逃。 The fee/spent completely countless painstaking care, condensed the capital and industries of three companies, arranged such a surprise attack war with great difficulty, just fired has ended in failure thoroughly, the Boss Ma mood is especially painful. 费尽了无数心血,凝聚了三家公司的资本与产业,好不容易筹备了这么一场突袭战,刚打响就已经彻底被宣告失败,马老板心情格外痛苦。 His although did not say a word, but has thought at heart. 他虽然一言不发,但是心里已经想了许多。 Escapes? Hides? Is impossible, this life could not hide. 逃？躲？不可能,这次死活都躲不了了。 All propaganda archives and advertisements have manufactured, all media propaganda rhythms have subscribed ahead of time, if at this time change the time again temporarily, even Sun Zhengyi (Masayoshi Son) agrees still uselessly, because is impossible, sneak attack most important is in one vigorous effort, if the first spear/gun fails to explode, wants to turn around to come another day again is absolutely impossible. 所有的宣传文案、广告都已经制作好,所有的媒体宣传节奏都已经提前订好,这时候如果自己再临时改时间,就算是孙政义同意也没用,因为不可能,偷袭最重要的就是一鼓作气,如果第一枪哑火,想掉头回去改天再来是绝对不可能的。 The opportunity only then this time, failed, later can only meet the tough head-on with toughness with Taobao, but oneself simply do not have this meeting the tough head-on with toughness strength, now can only be clearly knows will be defeated, but continues to defer to the established rhythm to advance. 机会只有这一次,失败了,以后就只能跟淘宝硬碰硬,但是自己根本没有这个硬碰硬的实力,现在只能是明知道会失败,但还是继续按照既定节奏推进。 Even if the goal of this 8 million user only realized 1/10, so long as LeTao developed as scheduled, at least also had possibility that increased 800,000 users, if this time were thrown into confusion, that died without the burial ground thoroughly, even the death, cannot die was so aggrieved. 哪怕这次八百万用户的目标只实现了十分之一,只要乐淘按照原计划发展下去,起码还有增加八十万用户的可能性,可是如果自己这时候乱了阵脚,那就彻底死无葬身之地了,就算死,也不能死的这么憋屈。 Thinks of here, Boss Ma deeply sighed the one breath to stand up, said to people: „Everyone first by the influence of Taobao, we according to the rhythm advancement that before arranged, at this time in any event must stand firm.” 想到这里,马老板深叹一口气站起身来,对身边众人说道:“大家先别受淘宝的影响,我们还是要按照之前定好的节奏推进,这时候无论如何都要稳住。” Everyone nods silently, although was also very clear cannot first give up at this time, attack that but suffered at heart, for a short time was very difficult to adjust. 大家一个个均是默默点头,虽然也很清楚这时候不能自己先放弃,但心里所遭受的打击,一时半会还很难调整得过来。 Boss Ma hesitated for a moment, said: „I am a little tired today, first went home, you should the work of doing continue to advance, including the data acquisition work, must take.” 马老板迟疑片刻,说:“我今天有点累,先回家了,你们该做的工作继续推进,包括数据采集工作,一定要拿起来。” Cai Chongxin said: „Relax Chief Ma, I will complete.” 蔡崇新说:“放心吧马总,我会做好的。” „Un.” Boss Ma dejected nod, took a step to leave the office. “嗯。”马老板颓然的点了点头,迈步离开了办公室。 At this time the Boss Ma innermost feelings have approached the brink of collapse, unlike other company people, he is everyone is unable to compare on the great expectations that Alibaba as well as LeTao place, he gathered oneself net worth, oneself ideal, oneself pursue and ambition here completely, but now, he had realized, all these, have encountered the Li Mu's heavy losses. 此时马老板的内心已经临近崩溃的边缘,与公司其他人不同,他对阿里吧吧以及乐淘寄予的厚望是所有人都无法比拟的,他把自己的身家、自己的理想、自己的追求与野心全部都汇聚在了这里,而现在,他已经意识到,所有的这些,都已经遭到了李牧的重创。 If nothing else, Sun Zhengyi (Masayoshi Son) certainly to oneself extremely disappointed, although he not possible to disinvest from Alibaba, however the LeTao project he will certainly not have any hope again, if he loses confidence to himself, then the capital of the world will not hold the hope to oneself again. 别的不说,孙政义一定会对自己极度失望,虽然他不可能从阿里吧吧撤资,但是乐淘的项目他一定不会再抱任何希望,如果他都对自己丧失信心,那么世界的资本都不会再对自己抱有希望。 Moreover the Li Mu's influence was too big, in just, oneself declared war to Li Mu with practical action, but Li Mu also launches the extremely powerful counter-attack with potential quickly immediately, this also means, oneself and Taobao, competed with Li Mu's surfaces thoroughly, soon, the entire industry even whole society could Zhixiao, by that time, the capital will not have the hope to oneself. 而且李牧的影响力实在太大了,就在刚刚,自己用实际行动向李牧宣战,而李牧也用迅雷不及掩耳之势立刻发动了极其强有力的反击,这也就意味着,自己与淘宝、与李牧的竞争彻底浮出水面,用不了多久,全行业甚至全社会都会知晓,到那时候,资本对自己将更加不抱希望。 Boss Ma fully realized that internet is burns money Game, particularly e-Commerce, once oneself did not have the follow-up funds support, consequence inconceivable...... 马老板深知互联网是烧钱的游戏,尤其是电子商务,一旦自己没了后续资金支持,后果不堪设想…… Confused Boss Ma drives home, at this time his wife just started to prepare the dinner, she knows matter that Boss Ma must get online today busily, going home is quite definitely late, therefore deliberately prepares to him makes feast, at present around 8 : 00, she has just started to get ready. 心烦意乱的马老板驱车回到家中,此时他的太太刚开始准备晚餐,她知道马老板今天要忙上线的事情,回家肯定会比较晚,所以刻意准备给他做一顿大餐,眼下已经八点多,她才刚刚开始准备。 „How today to come back is so early?” Saw Boss Ma to come back at this time unexpectedly, the Boss Ma wife was surprised, looked again the Boss Ma whole face was exhausted, cannot bear ask him: „Today is very tired?” “怎么今天回来的这么早？”见马老板竟然在这个时候回来,马老板的太太非常惊讶,再一看马老板满脸疲惫,忍不住问他:“今天很累吧？” Boss Ma did not say a word, before arriving put on the wife body of apron, her closely is hugging, Mrs. horse although does not know that had anything, but also keen realized that Boss Ma came certainly across the setback, immediately opened the mouth to comfort saying: „Regardless had anything, in the family/home is you warmest harbors, the outside storm too evades and rest greatly at home.” 马老板一言不发,走到穿着围裙的太太身前,一把将她紧紧抱着,马太太虽然不知道发生了什么,但是也敏锐的意识到马老板一定是遇到了挫折,当即开口安慰道:“无论发生了什么,家里都是你最温暖的港湾,外面风浪太大就在家里避一避、歇一歇。” Boss Ma heaved a deep sigh, said: „Li Mu gives LeTao to strike today fatally, does not dare to display obvious that too in the company, but I understand, under Li Mu's fiercely attacks, LeTao could not support is too long, basically can say that must die without doubt......” 马老板长叹一声,说:“李牧今天给了乐淘致命一击,在公司没敢表现的太明显,但是我心里明白,在李牧的猛攻之下,乐淘撑不了太久,基本上可以说必死无疑……” In horse wife heart panic-stricken, she knows how many painstaking care the husband consumed for LeTao, tonight just gets online to the present two hours, has can end? 马太太心中惊骇不已,她知道老公为了乐淘耗费了多少心血,今晚刚上线到现在才两个多小时,就已经要完了？ Moreover, she understood that own husband, he such self-confident person, thought that LeTao could not become is too long, that LeTao perhaps really more unfortunate than fortunate. 而且,她了解自己的老公,他这么自信的人,都觉得乐淘成不了太久,那乐淘恐怕真的凶多吉少。 The Boss Ma whole face said painfully: „If not thinking initially makes consumer to consumer, makes Boss 2 Boss with single-hearted devotion, not to today's this situation, once now the LeTao failure, the investor will lose the confidence to me, even our original Boss 2 Boss businesses will come under the enormous influence......” 马老板满脸痛苦的说:“如果当初不想着做c2c,专心做b二b,也不会到今天这个地步,现在一旦乐淘失败,投资人会对我失去信心,甚至连我们原本的b二b业务都会受到巨大影响……” At this point, Boss Ma does not dare to say again, the direst aspect takes shape. 说到这里,马老板已经不敢再说下去,最可怕的局面已经呼之欲出。 horse wife hugs tightly him, is stroking gently in his back gently, the comfort said in a soft voice: „Regardless how is not finally unimportant, we can lose, moreover do not forget, your also team, everyone that trusts you, with your altogether onset and retreat, these failed even time, everyone still certainly will follow you, stands in other places!” 马太太将他抱得更紧,轻轻在他后背摩挲着,轻声安慰道:“无论结果怎么样都不要紧,我们输得起,而且你别忘了,你还有一支团队,大家都那么信任你,和你共进退,就算这一次失败了,大家也一定会跟着你,在其他地方重新站起来！”
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