RINAPE :: Volume #10

#914: Ambush: Code number 010

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At exactly 8 : 00, the Renmin welcoming a newcomer party formally starts. 八点整,人大迎新晚会正式开始。 The 20,000 multi- teachers and students teaching and administrative staff well up to be in charge of the stadium, many extracurricular people as well as other school students infiltrate Renmin ahead of time, can mix, among this included several girls in Zhao Ziqiu bedroom, as well as Zhao Kang and his schoolmate and girlfriend. 两万多师生教职工涌入主体育场,不少校外的人以及外校学生提前混进人大,才得以混入其中,这中间就包括了赵子秋寝室的几个姑娘,以及赵康和他同学、女友。 Several hundred reporters gathered in the media area that isolated specially before the stage, the long spear/gun short artillery have erected is also ready in full battle array. 数百名记者汇集在舞台前专门隔离出来的媒体区,长枪短炮早已经架设好并且严阵以待。 Li Mu now is the focus of national news chase, is the whole nation discusses and deeply feels the proud object earnestly, but today is the speech of his first public nature, therefore media naturally highly attaching great importance. 李牧现在是全国新闻追逐的焦点,也是全国人民热切讨论与深感自豪的对象,而今天是他第一次公开性质的演讲,所以媒体自然高度重视。 The school leader has not foreseen, today's welcoming a newcomer party will do such big weaponry unexpectedly, eye looks at stage next several hundred media reporters, the school leaders cannot bear some both legs become tender, their although rank is very high, but such a big media weaponry, has not undergone. 就连校领导也没预见到,今天的迎新晚会竟然会搞出这么大的阵仗,眼看着台下几百个媒体记者,校领导都忍不住有些双腿发软,他们虽然级别很高,但这么大的媒体阵仗,还从来没有经受过。 Is the school activity, because Li Mu becomes the national focus today, therefore this school activity was also paid attention to by the whole nation, countless people wait to look at the Li Mu today's first public address, what kind of shock of will give the Renmin student, as well as nation young people. 原本是个学校内部的活动,但因为李牧今天又成了全国焦点,所以这个学校内部的活动也被全国人民所关注,无数人等着看李牧今天的第一次公开演讲,会给人大的学生、以及全国的年轻人怎样的震撼。 Has the condition Browsing young people, basically unceasing renovates the YY net, waits for the YY net first to promote the related report of Li Mu speech, even is the entire journey video. 有条件上网的年轻人,基本上都在不断的刷新yy网,等待着yy网第一时间推出李牧演讲的相关报道,甚至是全程视频。 At present, Portal website, can support the video online to watch, only then YY net, main reason in sole possession of streaming media transport technology, even so, video total quantity and video long also has the strict request, if the video are too many, visiting the user are too many, as before very difficult carrying/sustaining. 眼下,一线门户网站,能够支持视频在线观看的,只有yy网,这其中主要得益于独有的流媒体传输技术,即便如此,视频总量、视频时长还有严格的要求,如果视频太多,访问用户太多,依旧很难承载得了。 Other Portal website in the face of daily average several hundred thousand even higher current capacities, want to support the video online to watch with ease simply is dream of a fool, for the normal visit of website, even if capable of introducing the online video function, does not dare to play with fire absolutely. 其他门户网站在日均几十万甚至更高的流量面前,想轻松支持视频在线观看简直是痴人说梦,为了网站的正常访问,就算是有能力推出在线视频功能,也绝对不敢玩火。 As for these not too convenient Browsing user, is basically waiting for the tonight's evening news, Li Mu's to speak 8.2 ten formally to start, before nine points, can finish, if powerful TV Station, perhaps around 10 : 00 evening news can broadcast. 至于那些不太方便上网的用户,基本上都在等着今晚的晚间新闻,李牧的演讲八点二十正式开始,九点之前怎么也能结束了,如果是给力的电视台,没准十点多的晚间新闻就能播出来。 When Li Mu prepares to go on stage, to work as school leader correct use some sounds of shivering in the backstage, when the front of 20,000 multi- teachers and students as well as several hundred media reporters read the speech manuscript, the LeTao advertisement got online in southern several TV Station quietly. 当李牧在后台准备登场、当校领导正用有些颤抖的声音,在两万多师生以及数百媒体记者的面前念致辞稿的时候,乐淘的广告在南方几家电视台悄然上线。 Because the cost reason, the LeTao television advertisement has not asked the star to lead a cheer, but was the choice used three unknown advertisement actors. 由于成本原因,乐淘的电视广告并没有请明星助阵,而是选择采用了三位名不见经传的广告演员。 These three advertisement actors respectively are a man and a woman two middle and old ages, as well as one over 20 years old and young and good-looking young miss. 这三位广告演员分别是一男一女两位中老年,以及一个二十多岁、青春靓丽的年轻姑娘。 The subject of advertisement is also very simple, what walked is the exaggerating living theater style, the old parents prepare to go out the shopping, the daughter of young fashion blocks the parents, tells them now the popular shopping online, does not need to go out and deliver goods, price more cost-effective proficiently. 广告的主题也很简单,走的是夸张舞台剧风格,年迈的父母准备出门购物,年轻时尚的女儿把父母拦住,告诉他们现在流行网上购物,不用出门、送货到家、价格还更划算。 Old parental whole face empty boasting does not dare to believe that at this time daughter introduced: „Shopping in LeTao net, 929 big promotion, the audience eight turns up! Relaxed, delivers goods proficiently!” 年迈的父母满脸浮夸的不敢置信,这时候女儿介绍道:“购物就上乐淘网,929大促销,全场八折起！轻松一点,送货到家！” Boss Ma does not understand the advertisement, but is also very clear, such advertisement although has no losing face/showing off place, but this advertisement is he decides as before, because he knows, oneself demand is not an outstanding advertisement plan, but pursues a brainwashing -type propaganda effect, like being in the brain platinum of fire. 马老板本身不懂广告,但也很清楚,这样的广告虽然没什么出彩的地方,不过这广告依旧是他拍板的,因为他知道,自己的需求不是一个优秀的广告策划,而是追求一种洗脑式的宣传效果,就像正在大火的脑白金一样。 Since must brainwash, then the core is simpler is also directly better, therefore the synthesis looks like, he is satisfied with this advertise creativity. 既然是要洗脑,那么核心越简单直接也就越好,所以综合看来,他对这个广告创意还算满意。 Let alone, looks like in Boss Ma, now can advertize on the television e-Commerce website, LeTao is alone, so long as transmits convenient and convenient, the thing beautiful and inexpensive core to the user, basically can meet own request. 更何况,在马老板看来,现在能在电视上做广告的电子商务网站,乐淘还是独一份,所以只要把方便、省事、物美、价廉的核心传递给用户,基本上就能满足自己的要求了。 Boss Ma budgets eventually on hand insufficiently, this time, the LeTao promoted range mainly covers is eastern China and southern China, because Boss Ma is very clear, the economic development levels of these areas be better than the north and the northwest southwest, promoted resources that therefore LeTao also first from here, related before, is provinces and cities TV Station of eastern China and southern China. 马老板终究是手头预算不够,这一次,乐淘的推广范围主要覆盖的就是华东、华南一带,因为马老板很清楚,这些地区的经济发展水平要比北方、比西北西南好很多,所以乐淘也优先从这里着手,之前联系的推广资源,也都是华东、华南一带的省市电视台。 But, Boss Ma didn't expect, Li Mu has let Lin Qingya by the powerful press relations and capital strength, achieved the cooperation with national all provincial level TV Station as well as prefectural-level city TV Station, Muye Science and Technology acted, each TV Station displayed the extremely high degree of adaptability, basically can meet the request that Muye Science and Technology broadcast momentarily, the advertisement of which time therefore wanted, can insert. 可是,马老板却没想到,李牧早就让林清雅凭借强大的媒体关系和资本实力,跟全国所有省级电视台以及地级市电视台达成了合作,牧野科技出面,每一家电视台都表现出了极高的配合度,基本上可以满足牧野科技随时播出的要求,所以要哪个时间段的广告,都可以插得进去。 Because Li Mu has confessed Lin Qingya ahead of time, when Li Mu in Renmin prepares to go on stage, Lin Qingya saw that the LeTao advertisement gets online in the southern more than ten province and city TV Station one after another, immediately communicates with these media, request immediately emergency broadcast Muye Science and Technology code name for 010 th advertisement. 因为李牧早就提前交代过林清雅,所以当李牧在人大准备登场的时候,林清雅看到乐淘的广告陆续在南方十几个省、市电视台上线,立刻跟这些媒体沟通,要求立刻插播牧野科技代号为010号的广告。 In Li Mu and Teacher Lei decided in the television advertisement ambushes Boss Ma, Li Mu has set a more exhaustive ambush plan: The Taobao promotion time, must be consistent with LeTao, must conduct the full-scale confrontation on the same day, does not give it any opportunity of difference competition! Once both sides have the direct confrontation, Taobao must do bites to death LeTao, does not give this freshman any to make the big opportunity. 早在李牧和雷教主决定在电视广告上狙击马老板的时候,李牧就已经定了一个更详尽的狙击方案:淘宝的促销活动时间,一定要跟乐淘保持一致,一定要在同一天进行全面对抗,不给它任何差异竞争的机会！一旦双方产生直接对抗,淘宝要做的就是咬死乐淘,不给这个新生儿任何做大的机会。 Is holding this goal, Li Mu, when asked big group of stars to do the Taobao television advertisement, prepared completely safe ahead of time. 抱着这个目标,李牧在找了一大堆明星来拍淘宝电视广告的时候,就提前做好了万全的准备。 Because Li Mu does not know when LeTao gets online, only knows in late September, therefore he lets the star, when does the advertisement, recorded more than ten different activity promotion time nodes in the message, from September 20, to October 5! 因为李牧也不知道乐淘到底什么时候上线,只知道是在九月下旬,所以他让明星在拍广告的时候,在广告词中录了十几个不同的活动促销时间节点,从9月20号,一直到10月5号！ The director of advertising reel when designs the lens, will deliberately get online the time to divide alone, to these stars, after other lens pass, only needs alone to record the different time the lines to be good, is almost the time of multi- talking. 广告片的导演在设计镜头的时候,刻意将上线时间的这一段单独分割开来,对这些明星来说,其他所有的镜头通过之后,只需要单独录不同时间的台词就好,几乎就是多动动嘴皮子的功夫。 Each star from September 20 this time node, recorded October 5, postproduction time, the advertisement video was synthesized 16 different documents, the activity time in each document announcing was different, then completed the serial number to these advertising reels, September 20 was code name 001,21 st is 002, words that and so on, got online on September 29, the advertising reel code name was 010. 每一个明星都从9月20号这个时间节点,一口气录到了10月5号,后期制作的时候,广告视频就被合成了十六个不同的文件,每一个文件内宣布的活动时间都不一样,然后给这些广告片做好了编号,9月20号是代号001,21号是002,以此类推,9月29号上线的话,广告片代号就是010。 These advertising reels have given all cooperation media ahead of time, can say that Li Mu has prepared ten extremely, waited for Boss Ma to crop up! 这些广告片早就提前给到了所有的合作媒体,可以说李牧这边早就做好了十万分的准备,就等着马老板冒头了！ In addition, the materials of various website promotion propagandas, including the banner and Boss anner as well as various types of small elements, had 16 nested design plan completely, Li Mu said that which day conducts the activity, website can on immediately the day of promoted material. 除此之外,网站各种推广宣传的素材,包括横幅、banner以及各种小元素,全部都有十六套设计方案,李牧说哪天搞活动,网站就能立刻上那一天的推广素材。 The goal that Li Mu does that is: Which space regardless of your promotion decides, I can respond immediately, gets online on the same day with you! 李牧这么做的目的就是:无论你的促销活动决定哪天上,我都能立刻做出响应,跟你在同一天上线！ But now, the LeTao advertisement has gotten online, September 29 time in the advertisement appeared, Lin Qingya immediately leads own subordinate, telephoned to all cooperation media respectively, the content was very simple: Code number 010, hurries! 而现在,乐淘的广告已经上线,9月29号的时间在广告中出现之后,林清雅立刻带着自己的手下,分别给所有合作媒体打电话,内容很简单:代号010,赶紧上！ Boss Ma just with the core team same place, read the LeTao advertisement on the television of own office at this time. 马老板此时刚跟核心团队一起,在自己办公室的电视机上看完乐淘的广告。 Looks at Boss Ma after advertisement to pace in the office back and forth, very serious said to the people: „ This is only our first round of promotion, everyone must focus on the website data in the next two hours, increased including two hours in many visited and increased many registration users, as well as user ip address of each visit and registration from which area. 看完广告后的马老板在办公室里来回踱步,非常郑重的对众人说:“这只是我们的第一轮推广,大家一定要紧盯未来两个小时内的网站数据,包括两个小时内增加了多少访问、增加了多少注册用户,以及每一个访问及注册的用户ip地址来自哪个地区。 These data statistics, what effect also basically one our subsequent several rounds of promotions can achieve probably, moreover we can also count to obtain, which the advertisement conversion rates of provinces and cities delivery is highest, next can make certain adjustment the budget, expands the investment in the area of high conversion rate. ” 把这些数据统计出来,我们后续的几轮推广能达到什么样的效果也就基本上有一个大概了,而且我们也能统计得出,在哪些省市投放的广告转化率最高,下一步可以把预算做一定的调整,在高转化率的地区加大投入。” Cai Chongxin said: „Chief Ma, I suggested to do carefully, over the following eight days, our 10 : 00 am, 1 : 00 pm, five points and 8 : 00 pm, as well as ten points have a round promotion respectively, we must to every round promote the later data trend to analyze the detailed record, not only need look at the area to transform, but must look that which time transformed high.” 蔡崇新说:“马总,我建议做的更细致一点,接下来的八天时间,我们每天上午十点、下午 1 点、五点、晚上 8 点、以及十点都各有一轮推广,我们要对每一轮推广之后的数据走势进行详细的记录与分析,不但要看地区转化,还要看一看哪个时间段转化最高。” Boss Ma nods, said: „Data analysis work must be done as far as possible careful, must through many dimensions the analytical data, have the deep layer information that behind each data hidden.” 马老板点了点头,说:“数据分析工作一定要做的尽可能细致,要通过多个维度去分析数据,掌握每一个数据背后所隐藏的更深层信息。” Nod that everyone listens to reason in abundance, Cai Chongxin has even started to display some quite essential data demand in the memorandum, will prepare to conduct the most detailed analysis to the acquired data over the next two hours. 大家纷纷受教的点点头,蔡崇新甚至已经开始在记事本上罗列一些比较关键的数据需求,准备对未来两个小时采集到的数据进行一个最详细的分析。 In this time, on the television that has been nobody's concern is emitting an advertisement suddenly! 正在这时,一直无人过问的电视机上忽然冒出了一则广告！ The lead of advertisement, is the second half of this year hottest singer Jay Chou, he comes up, first made one to play the graceful expression in front of the lens, later then said with oneself symbolic Taiwan accent: „Hello I am Jay Chou, Online shopping in Taobao net quick LeTao world, performs in the Taobao net! On September 29, the Taobao net promoted sales in the fall greatly, all major suit daily use articles, the clothing shoes and daily necessities even were the books audios and videos, the preferential benefit discounted entirely, may enjoy 199 to reduce 198 high fully! On the Taobao net has not found out quickly!” 广告的主角,是今年下半年最火的歌手周杰轮,他一上来,先是在镜头前做了一个耍帅的表情,随后便用自己标志性的台湾腔说道:“大家好我是周杰轮,网购就上淘宝网快乐淘天下,尽在淘宝网！9月29日,淘宝网秋季大促销,所有大牌日用百货、服装鞋帽、柴米油盐甚至是图书音像,统统优惠打折,最高可享受满199减198！还不赶快上淘宝网一探究竟！” Only this In short, everyone's the attention in the conference room attracted the past instantaneously! 只这一句话,就把会议室里所有人的注意力都瞬间吸引了过去！ Everyone is staring at the television steadily, staring on the television is slightly shy, has individuality Jay Chou, the expression of everyone, is thorough staring dumbfounded! 每一个人都目不转睛的盯着电视机,盯着电视上略显青涩,却非常有个性的周杰轮,每一个人的表情,都是彻底的瞠目结舌！ Jay Chou on this moment television changed lens, in the hand takes new special edition «Eight Degrees Space» cd and magnetic tape, said: „Oh was right! My latest special edition «Eight Degrees Space» has gotten online in the Taobao net, entire net only genuine authorization, only in the Taobao net! September 29 promoted sales day, discounted besides the special edition, the special editions of 10,000 my genuine signatures delivered goods randomly, everyone must start ahead of time!” 此刻电视机上的周杰轮换了一个镜头,手里拿着自己新专辑《八度空间》的cd和磁带,说:“噢对了！我的最新专辑《八度空间》已在淘宝网上线,全网唯一正版授权,只在淘宝网！9月29日促销日,除了专辑打折之外,更有一万张我本人亲笔签名的专辑随机发货,大家一定要提前下手哦！” In the next lens, Jay Chou stood in front of the lens holds in the mouth saying: „The quick LeTao world, performs in the Taobao net! Online shopping, I-- elects, naughty- treasure- net!” 在下一个镜头,周杰伦站在镜头前叼叼的说:“快乐淘天下,尽在淘宝网！网购,我-只-选,淘-宝-网！” After Jay Chou oneself lens demonstrate, the picture emerges massive well-known brands immediately logo, extremely magnetic aside dubbing said: „On September 29 the Taobao big promotion, all activity brands were the enterprise self-management, 100% quality goods and unprecedented low prices, all are completely washing- treasure- net!” 周杰伦本人的镜头展示完之后,画面立刻涌现出大量知名品牌的logo,极富磁性的旁白配音说道:“9月29日淘宝大促销,所有活动品牌均为企业自营,百分之百的正品、前所未有的低价,一切尽在淘-宝-网！” Final final, is Taobao logo that enters gradually has gradually, the entire advertisement finished. 最后的最后,是一个渐入渐出的淘宝logo,整个广告结束。 Originally also Boss Ma that paces in the office back and forth, immediately such as been struck by lightning standing in same place, then, his whole person only feels a dizziness softly, the both legs one, body one, intently goes toward the ground but actually...... 原本还在办公室里来回踱步的马老板,顿时如遭雷击的站在原地,接着,他整个人只感觉一阵晕眩,双腿一软、身体一偏,直愣愣的朝着地上倒去…… ...... …… ps: Tonight three, again late three! Asked the monthly ticket to support!!!!!! ps:今晚三更,再晚都三更！求月票支援！！！！！！
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