In the eye of China media, entire China internet industry, even takes a broad view at entire China, no enterprise creates the flash news the ability, can place on a par with Muye Science and Technology. 在华夏媒体的眼里,整个华夏互联网行业,甚至放眼整个华夏,没哪家企业制造大新闻的能力,能跟牧野科技相提并论。 On getting up to do the ability of big event and magnificent scene, Muye Science and Technology in the nation is really top that its a little anything movement, the National Media will be staring slightly steadily, does not dare to be lax. 论起搞大事件、大场面的能力,牧野科技在全国真是顶尖的那一个,以至于它稍微有点什么动作,全国媒体都会目不转睛的盯着,丝毫不敢松懈。 Not only in front of the media has extremely strong influence internally, Muye Science and Technology also absolutely is the China enterprise at present before the world media, by attention highest that the Western country as well as Japan & South Korea and other media of developed country, now the attaching great importance to degree to Muye Science and Technology is quite high. 不仅是在国内媒体面前有着极强的影响力,牧野科技同时也绝对是华夏企业目前在世界媒体面前,受关注程度最高的那个,西方国家以及日韩等发达国家的媒体,现在对牧野科技的重视程度相当高。 Especially after Muye Science and Technology announced that plans buys stock in the PayPal news to spread, making the ebay stock price for successive two trading days fall, at present has fallen 47.2 USD, compared with the beforehand stock price, almost fell 11 percentage points, let the entire US (America) capital market with amazement. 尤其在牧野科技宣布计划入股paypal的消息传出之后,让ebay的股价连续两个交易日下跌,目前已经跌到了47.2美元,比起之前的股价,几乎跌去了11个百分点,让整个美国资本市场骇然。 ebay had the opportunity to recall part of stock prices through the operation of securities trader actually, does not dare to say pulls back the peak, but at least can stand firm 7% decline ranges no longer to expand, when they receive Muye Science and Technology and PayPal oer, they gave up raising the stock price on own initiative, raised the stock price with it with effort, might as well come one wave to rise after staying low taking advantage of this momentum, if can foresee the big rebound, who hopes that can meet buys up lowly, at this time, happen to can shake a group of investors. 原本ebay倒是有机会通过券商的操作挽回一部分股价,不敢说拉回最高点,但至少能稳住7%的跌幅不再扩大,但是当他们收到牧野科技与paypal的oer时,他们主动放弃了抬高股价,与其费力抬高股价,不如借着这股势头来一波先抑后扬,如果能够预见大反弹,谁都希望能逢低买入,这时候,正好可以震走一批投资者。 ebay has not saved the stock price the approach, making the media surprised, they even think, ebay received certainly the message ahead of time, Muye Science and Technology and PayPal has reached the agreement, therefore ebay the final advantage spatial news left and other completely. ebay没有挽救股价的做法,让媒体大为惊讶,他们甚至以为,ebay一定是提前收到消息,牧野科技和paypal已经达成协议了,所以ebay在等最后的利空消息出尽。 Just in time, this critical moment, everyone received the Muye Science and Technology invitation, claimed that some significant business progress announced that in exactly 10 : 00 am on the 20 th, will hold the press conference. 正巧,这个关键时刻,大家收到了牧野科技的邀请函,声称有重大业务进展公布,将于20号上午 10 点整,召开新闻发布会。 All domestic media and foreign media attach great importance to extremely, therefore, very early in the morning, Muye Science and Technology downstairs gathered the reporters of over a hundred media, dense and numerous more than 400 people. 所有的国内媒体、国外媒体都极度重视,所以,一大早,牧野科技的楼下就聚集了上百家媒体的记者,密密麻麻不下四百号人。 Lin Qingya is suggested Li Mu rents the hall in five-star hotel to make the release conference, but Li Mu felt, this opportunity is really rare, if the development arrange/cloth meeting in own domain, really did not owe sends greatly. 原本林清雅是建议李牧租用五星级酒店的大厅做发布会,但李牧觉得,这次机会实在难得,如果不在自己的地盘上开发布会,真是亏大发了。 This time, Li Mu with great difficulty two US (America) enterprise pits to own camp, moreover he is also very clear, this route although is decides, but drives must be ebay this senior driver, ebay hopes very much by them at US (America) organization release conference, Li Mu and Elon the Musk appearance participates, such truly enough weight/quantity. 这一次,李牧好不容易把两家美国企业都坑到了自己的阵营中来,而且他也很清楚,这条路线虽然是自己定的,但开车的还得是ebay这个老司机,原本ebay是很希望由他们在美国组织发布会,李牧和埃隆・马斯克到场参加的,那样才真正够分量。 But interestingly, Li Mu happen to does not have US (America) to get visa, ebay also basic, whatever after the stock price continues to fall a trading day, they now need the good news as soon as possible to come out, therefore can only small advantage Li Mu. 但有意思的是,李牧正好没有美国签证,ebay也根本等不起,在任由股价继续下跌一个交易日之后,他们现在需要利好消息尽快出来,所以只能便宜了李牧。 For this release conference, Muye Science and Technology biggest work region clear, in all staff related to region has a vacation for day, was responsible for this release conference arrangement the execution company beginning on the approach last night, empties the region, the arrangement stage and stage truss, the stage background and light sound, in addition, but also suspended more than 300 folding chairs. 为了这次发布会,牧野科技把最大的办公区域清了出来,涉及区域内的所有员工放假一天,负责这次发布会现场布置的执行公司昨天夜里就进场开工,清空区域、布置舞台、舞台行架、舞台背景、灯光音响,除此之外,还摆了三百多把折叠椅。 The Li Mu's car(riage) travels to the place storehouse, one pile encircles in the reporter who the place stayed at a selected place immediately, Li Mu under three bodyguard and accompaniment of Muye Science and Technology staff, difficult marched forward toward the elevator, side many reporters are closely examining: „Chief Li, you today is to formally to announce holding PayPal?” 李牧的车行至地库,一堆在地蹲点的记者就立刻围了上来,李牧在三名保镖以及牧野科技工作人员的陪同下,艰难的往电梯行进,身边大量的记者在追问:“李总,请问您今天是要正式宣布控股paypal吗？” Person who asked were too many, Li Mu has saying: „Asked everyone to be patient, all issues that everyone wants to know, we will give everyone at the release conference an explicit answer!” 问的人实在太多,李牧只好开口说道:“请大家稍安勿躁,大家想知道的所有问题,我们都会在发布会上给大家一个明确答案！” The reporters also want to ask other questions again, Li Mu have started remain silent, to entering elevator. 记者们还想再问其他问题,李牧已经开始保持缄默,一直到进了电梯。 After entering the elevator, Li Mu relaxes slightly, said to Lin Qingya: „Also is less than eight points, this group of reporters are really enough early.” 进了电梯之后,李牧稍稍松了口气,对身边的林清雅说:“还不到八点,这帮记者真是够早的。” Lin Qingya said with a laugh: „This is nothing, stayed at a selected place yesterday evening.” 林清雅笑着说:“这算什么,还有昨天晚上就来蹲点的呢。” Li Mu, sighed with amazement: „The reporter of news mouth, was really ready for any sacrifice, records compared with the amusement also spells.” 李牧惊讶不已,感叹道:“新闻口的记者,真豁出去了,比娱记还拼啊。” Lin Qingya nods, said: „You could rest assured that in the building has not put, ebay Mr. Zheng Xigui probably 8 : 30, after by, he will first sign us and ebay loan contracts with you.” 林清雅点点头,说:“不过您放心,楼上一个都没有放进来,ebay的郑西贵先生大概八点半到,到了之后,他会先跟您签我们与ebay的借款合约。” Li Mu asked her: „What background Zheng Xigui is?” 李牧问她:“郑西贵是什么来头？” Li Mu sends the team that China comes not to understand to ebay, only remembers ebay invests first two years of Eachnet, is Eachnet ebay CEO Eachnet's beforehand founder, afterward Eachnet ebay has had no big movement, slowly also no one paid attention. 李牧对ebay派到华夏来的团队并不了解,只记得ebay投资易趣的前两年,担任易趣ebayceo的还是易趣之前的创始人,后来易趣ebay一直没什么大动作,慢慢也就没人关注了。 Lin Qingya said: „This Zheng Xigui is a Chinese, not the premature several years went to US, therefore he is the ebay person, is not the person of Eachnet, assumes the China member on behalf of ebay.” 林清雅说:“这个郑西贵是华人,不过早几年就赴美了,所以他是ebay的人,不是易趣的人,是代表ebay坐镇华夏的一把手。” Nod of Li Mu suddenly realize, said: „I first go to the office, later he and Elon if Musk came, directly welcome to my office.” 李牧恍然大悟的点了点头,说:“我先去办公室,待会他和埃隆・马斯克如果来了,直接请到我办公室。” The elevator door opens, Lin Qingya follows Li Mu to walk out, while said: „Good, did you have the breakfast?” 电梯门打开,林清雅一边跟着李牧往外走,一边说:“好的,您吃早餐了吗？” Li Mu said: „No, you arrange to go for me to buy cup of coffee and bread personally, then comes to my office.” 李牧说:“没有,你安排个人去给我买杯咖啡和面包,然后到我办公室来一趟。” Lin Qingya simply said: „I looked for you later in the past.” 林清雅便道:“那我待会过去找您。” Li Mu although has let Lin Qingya with oneself communicate don't in the polite expression, but before the employee, Lin Qingya insisted that to Li Mu with „you”, her reason is also very simple, the again earth attitude that even Li Mu usually displays, she must make the staff maintain certain sense of awe to Li Mu. 李牧虽然一直让林清雅跟自己沟通的时候别用敬语,但在公司员工面前,林清雅坚持对李牧用“您”,她的理由也很简单,即便李牧平时表现的再接地气儿,她也得让员工对李牧保持一定的敬畏之心。 Sits down not to have the big little while, Lin Qingya then Li Mu to own office to knock on a door, two people in secret alone face-to-face, or the core team discussed issue time, Lin Qingya speaks the natural switch over pattern, is asking Li Mu: „Chief Li, what matter do you ask me to have?” 李牧到自己办公室坐下没多大会儿,林清雅便敲门进来,两人私下里单独面对面,或者核心团队一起讨论问题的时候,林清雅会自然的切换模式,笑着问李牧:“李总,你找我有什么事儿？” Li Mu greeted her to sit down to, said: „Is this, a while ago has not been saying, must strive for an enterprise to settle down in the quota with the Yanjing municipal government, I had not found the time to communicate this matter, happen to I visited a senior in Hangzhou in the past few days, received his inspiration, wants to apply for place with the municipal government, makes the headquarters base to Muye Science and Technology and Taobao net Taobao Logistics together, today after release conference, you help me with a municipal government approximately time, invited them to the Muye Science and Technology inspection work, then I asked them to eat meal, chatted these matters with them.” 李牧招呼她到跟前坐下,说:“是这样,前段时间不是一直在说,得跟燕京市政府争取点企业落户名额嘛,我一直没抽出时间去沟通这个事儿,正好我前些天在杭城拜访一位前辈,受了他的启发,想跟市政府申请一块地,给牧野科技、淘宝网淘宝物流一起做总部基地,今天发布会之后你帮我跟市政府约个时间,请他们到牧野科技视察工作,然后我请他们吃顿饭,跟他们聊一聊这几件事儿。” Before Li Mu, busy badly battered, this matter has not advanced immediately, afterward YY in the overseas fire, Muye Science and Technology became famous in the overseas, as the influence of Muye Science and Technology in overseas is getting higher and higher, its also carrying/sustaining had many foreign media and elites' look to the domestic enterprise, absolutely was the benchmark of China enterprise overseas development. 李牧之前一直忙的焦头烂额,这件事也就没有立刻推进,后来yy在海外大火,牧野科技在海外名声大振,随着牧野科技在海外的影响力越来越高,它也承载起了许多海外媒体、精英对国内企业的观瞻,绝对算是华夏企业海外发展的标杆了。 Today this release conference goes on, Muye Science and Technology will be hot in the overseas, by that time, Muye Science and Technology will also receive the people to hound internally, can win many faces for the country, at that time proposed the demand with the municipal government again, the policy that can strive for will also be certainly better. 今天这个发布会开完,牧野科技在海外还会再火一把,到那时候,牧野科技在国内也会更受民众追捧,同时也能替国家挣回不少面子,那时候再跟市政府提需求,能争取到的政策一定也会更好。 Therefore Li Mu decided, today this matter crosses, 1-2 days of ferments to the media unceasingly, waits for the momentum vastest time, asks the municipal government to help. 所以李牧决定,今天这事儿一过,给媒体1-2的时间不断发酵,等声势最浩大的时候,去求市政府帮忙。 Lin Qingya said immediately: „My release conference one has related with the municipal party committee office.” 林清雅当即说道:“那我发布会一过就跟市委办公厅联系。” „Ok!” “ok！” ...... …… In Hangzhou Boss Ma, daily eight o'clock arrive at the company as of late on time, today are no exception. 远在杭城的马老板,最近这段时间每天八点钟准时到公司,今天也不例外。 The working zeal and impulse that Boss Ma works are regarded as positive, to the goal, he has the spirit of perseverance, as well as does not hit the south wall determination not turn head, naturally, has for the boldness to reach the goal resorting to all means. 马老板做事的干劲儿与冲劲儿是非常值得肯定的,对目标,他有着锲而不舍的精神,以及不撞南墙不回头的决心,当然,也有着为达目的不择手段的魄力。 As of late, Boss Ma the plan that arranges LeTao to get online, the final time that LeTao gets online has been deciding today, getting online the time is 6 : 00 pm. 最近这段时间,马老板一直在筹备乐淘上线的计划,乐淘上线的最终时间就定在今天,上线时间是下午 6 点。 Reason that decides in 6 : 00 pm, is actually because gets online the significance of time to Boss Ma is not big, the time node that he cares about truly is two: One is the propaganda time of promotion, one is the online time of promotion. 之所以定在下午 6 点,其实是因为上线时间对马老板来说意义不大,他真正关心的时间节点是两个:一个是促销活动的宣传时间,一个是促销活动的上线时间。 According to the plan that finally sets is, starts from 8 : 00 pm, the major media of pact will have started foreign preheating, but the time that the promotion gets online officially was September 29 0 : 00. 按照最终定下来的计划是,从今天晚上八点开始,早已经签订合作协议的各大媒体就会启动对外预热,而促销活动正式上线的时间是9月29日零点。 website gets online unmanned Zhixiao at 6 : 00 , does not need some people of Zhixiao, truly important after is 8 : 00 pm , to promote preheating starts, when the time comes will have the user unceasingly visits website through the advertisement. 网站在六点上线无人知晓,也不需要有人知晓,真正重要的就是晚上 8 点之后,推广预热开始,到时候就会有用户不断的通过广告来访问网站。 website has completed the striking activity to explain, the user opens website, can understand that the activity time, the activities regulation and announcement propaganda of activity special price product, completes drive that the registration user then participated in drawing, the idea of Boss Ma is, in the next eight days, through the media propaganda and website activity, will transform a criticism book user as far as possible, laid the foundation for September 29 promotion. 网站已经做好了醒目的活动说明,用户打开网站,就能够了解到活动时间、活动规则以及活动特价产品的预告宣传,同时也做好了注册用户即可参与抽奖的激励活动,马老板的想法是,未来的八天时间里,通过媒体宣传以及网站活动,尽可能转化一批注册用户,为9月29日的促销活动打基础。 Boss Ma decided the target to website: From 8 : 00 pm, to September 29 zero point, the LeTao registration user must over 8 million people, sound 8 million many, but this Boss Ma threw the promoted budget of two million USD, almost 1650 ten thousand RMB, trade the words of 8 million users, is equivalent to each user gains the cost to be bigger than two yuan, therefore, 8 million pairs of Boss Ma, but guarantees a minimum, if this time operates well, eight days of time saves 10 million users also possibly to have. 马老板给网站定了目标:从今晚八点起,到9月29日的零点,乐淘注册用户必须超过八百万人,听起来八百万很多,但是这次马老板投了两百万美元的推广预算,差不多1650万人民币,换八百万用户的话,相当于每个用户的获取成本大于两元钱,所以,八百万对马老板来说,只是一个保底,如果这次操作得好,八天时间积攒一千万用户也不是没可能的。 In addition, LeTao also made fully the preparation on the seller resources, had determined more than 100 enterprise shops allied, what was quite regrettable, basically did not have the big brand to be willing to ally LeTao, because LeTao has not gotten online now, does not know that will have big market space, no one wants therefore and Taobao does contradictory. 除此之外,乐淘在卖家资源上也做足了准备,已经确定了一百多家企业店铺加盟,不过比较遗憾的是,基本上没有大品牌愿意加盟乐淘,因为乐淘现在还没上线,根本不知道会有多大市场空间,谁也不想因此和淘宝搞出矛盾。 Boss Ma is very clear the big brand the mentality, at the same time cannot take a liking, on the one hand does not want to offend Taobao, but he is also clear, in the future LeTao wants to make the influence, the alliance of big brand is essential, therefore he can only place hopes in this promotion to win victory, making these big brands see that LeTao also has to become the Taobao potential, when the time comes they naturally can rush to money to come. 马老板很明白大品牌的心态,一方面瞧不上,一方面不想得罪淘宝,但是他也清楚,未来乐淘想做出影响力,大品牌的加盟必不可少,所以他只能寄希望于这次促销活动旗开得胜,让这些大品牌看到乐淘也有成为淘宝的潜力,到时候他们自然会奔着钱来。 Boss Ma not only handled more than 100 enterprise shops to move into, but also invited in more than 500 ahead of time the young shop owner. 马老板不仅搞定了一百多家企业店铺入驻,还提前邀请了五百多个中小店主。 LeTao to more than 100 the preferential policy that moves into the enterprise is: The first year service fee all exempts, but in young shop owner to that more than 500, LeTao not only free, but also gives back to the drive, first in LeTao sales volume over ten thousand, 100,000, 1 million shops, will have obtained the turnover 20% cash incentives. 乐淘给一百多家入驻企业的优惠政策是:第一年服务费全免的,而对那五百多个中小店主,乐淘不但免费,而且还给出激励,首个在乐淘销售额过万的、过十万的、过百万的店铺,都将获得营业额20%的现金激励。 In brief, Boss Ma felt oneself already everything is ready. 总之,马老板觉得自己已经万事俱备了。 However, he arrived at the company, the buttocks had not gotten warm, then received an urgent message: Li Mu must hold the press conference in this morning 10 o'clock, over a hundred domestic and foreign media arrive, is the absolute magnificent scene, has the cooperation of possibility extremely with Muye Science and Technology and PayPal is related! 但是,他到了公司,屁股还没坐热乎,便收到一个紧急消息:李牧要在今天上午十点钟召开新闻发布会,上百家国内外媒体到场,是绝对的大场面,极有可能与牧野科技和paypal的合作有关！ The Boss Ma hear, flickers the time to pound the table, pale, expression angry scolded: „Damn Li Mu, come?! He is calculates how all my movements are?!” 马老板听完,瞬时间拍案而起,脸色苍白、表情愤怒的骂道:“该死的李牧,又来？！他是算准了我所有的动作还是怎么的？！” ...... …… ps: Cries to ask the monthly ticket!!! Not song does not think the quilt **!!! ps:哭求月票！！！不歌不想被**啊！！！