The long-waited focal Interview broadcast finally. 万众期待的焦点访谈终于播出。 In most start of program, Host introduced the development of these year of domestic internet industries, start from establishment of first forum, describes today with the most succinct language, later, the Host words, tow on the topic the home-use computer immediately. 在节目的最开始,主持人介绍了这些年国内互联网行业的发展,从第一个论坛的建立开始,用最简洁的语言一路描述到了今天,随后,主持人一席话,立刻把话题牵引到了家用电脑上。 „Home computer entered China to say strictly more than ten years, in these more than ten years, the increasing number of people had known the computer, the increasing number of people knew internet, but our country average per person computer number was much lower than the Western developed country, what view the ordinary consumer to the home computer is the present home computer market how, our reporters interviewed the related investigation and in the electronic cities of many cities, then please follow our lens, understood together.” “家用计算机进入华夏严格说起来已经十多年了,在这十多年里,越来越多的人知道了计算机,越来越多的人知道了互联网,但是我国人均计算机数量还是远远低于西方发达国家,普通消费者对家用计算机到底是一个什么样的看法、现在家用计算机市场到底如何,我们的记者在多个城市的电子城进行了相关调查与采访,接下来请跟随我们的镜头,一起来了解一下。” Picture switching Yanjing Zhongguancun PC market, before accumulates the machine stall, the reporter points at one set of computer disposition of printing to ask the boss only: „How long did the price of this set of disposition maintain?” 画面切换到了燕京中关村电脑市场,在一家攒机摊位前,记者指着打印的一套电脑配置单问老板:“请问这套配置的价格维持多长时间了？” The boss thinks, said: „For half a month.” 老板想了想,说:“半个月吧。” Reporter's curious asked him: „Now the price of computer hardware falls is very fierce? For half a month must adjust price a time.” 记者好奇的问他:“电脑硬件的价格现在下跌的很厉害吗？半个月就要调整一次价格。” The boss smiles bitterly: „It is not the price cut, rises in prices, recently in the certificate of deposit price rose fiercely, compared with trading stocks also scary, besides the memory, other hardware prices is also quite strong.” 老板苦笑一声:“不是降价,是涨价,最近内存条价格涨得厉害,比炒股票还吓人,除了内存之外,其他的硬件价格也比较坚挺。” Reporter's surprised said: „Computer hardware will also rise in prices unexpectedly, did not say that the speed of electronic products renewal is quick?” 记者惊讶的说:“计算机硬件竟然还会涨价,不是说电子产品更新换代的速度很快吗？” The boss said: „The rhythm of memory renewal is not fast, moreover it is said the memory pellet is around the world expected to rise.” 老板说:“内存更新换代的节奏没那么快,而且据说内存颗粒在世界范围内都看涨。” The reporter nods, expresses gratitude, later before arrives at foreign brand machine specialty store, interviewed one just the middle-aged person who comes out from the shop. 记者点了点头,道了谢,随后又来到一家外资品牌机专卖店前,随机采访了一个刚从店里出来的中年人。 After soliciting the agreement of opposite party, the reporter asked him: „Hello, you are to come to see the computer today?” 在征求对方的同意之后,记者问他:“您好,请问您今天是来看电脑的吗？” The middle-aged people nod: „Right.” 中年人点点头:“没错。” „Do you buy the computer for home or commercial?” “您买电脑是为了家用还是商用？” „I for home, the child wants on the high school this year, starts to have the PC class, I want to make him contact the computer and internet ahead of time.” “我是为了家用,孩子今年要上高中,开始有微机课,我想提前让他多接触一下电脑和互联网。” The reporter teased: „You may really be enough enlightened, generally in the high-school student family/home should strictly forbid him to play the computer?” 记者调侃道:“那您可真是够开明的,一般高中生家里应该是严厉禁止他玩电脑的吧？” The middle-aged people smile awkwardly, said: „That is before, since Li Mu fire, I with my lover to the child encounter computer and internet this, could have seen through, making the child contact some new things to be good.” 中年人尴尬一笑,说:“那是以前,自从李牧火了之后,我跟我爱人对孩子接触电脑和互联网这一块,就已经非常看得开了,让孩子多接触一些新鲜事物挺好的。” The reporter nods, said with a laugh: „A little pulled far, said that the issue of computer, I thought that you came out from the shop empty-handed, hasn't favored the appropriate model?” 记者点点头,笑着说:“有点扯远了,还是说回电脑的问题,我看您空手从店里出来,是没看好合适的型号吗？” The middle-aged people shake the head, said: „Actually the model favored one month ago, but has been waiting for a right price to start, but waited for a month, the price has not discovered any loose, therefore is quite disappointed, wants to have a look at the kludge.” 中年人摇摇头,说:“其实型号早在一个月前就看好了,不过一直在等一个合适的价格入手,不过等了一个月,价格也没发现有任何松动,所以比较失望,想去看看组装机。” With several fragments of interviews, the column group to meet the way of rusticity very much, promulgated the beforehand computer end market to make the detailed description the policy, the crux also naturally surfaced. 随着几个采访的片段,栏目组以很接地气的方式,将政策颁布之前的电脑终端市场做了详细的描述,症结也自然浮出水面。 The price stays at a high level is the stop in the ordinary household with the gap that the first home-use computers is very difficult to overstep, many users go to the electronic city again and again, is paying attention to the price of some model, to them, even if the price can change 200-300, supports them to clench teeth to set firm resolve sufficiently, but the strong terminal moderate cost lets them a foot that is difficult to kick that to be in front of the goal. 价格居高不下是阻拦在普通家庭与第一台家用电脑之间很难逾越的鸿沟,许多用户几次三番前往电子城,关注着某一款机型的价格,对他们来说,哪怕价格能够松动200-300,也足以支撑他们咬牙下定决心,但坚挺的终端价格适中让他们很难踢出那临门的一脚。 Before the policy is not public, the Hasee price has had the attraction actually, but is most essential is the Hasee capacity has the limit . Moreover the offline shop coverage fraction is insufficient, if otherwise has the sufficient source of goods and offline covers the channel, can take the opportunity to sell fiercely one round. 在政策没有公开之前,神舟的价格倒是一直非常有吸引力,可最关键的是神舟产能有限制,而且线下门店覆盖率不足,否则如果有充足的货源和线下覆盖渠道,也能借机猛销一轮。 Had introduced probably at present after computer popular crux, the picture switching the telecast hall, the program screenwriter-director implemented ejected the reportage model that the issue, solved the problem, immediately directs „internet entered home” in the topic the policy, immediately forms the obvious contrast with the content of front, making „internet enter home” policy position in audience's mind to sublimate again. 大概介绍过目前电脑普及的症结之后,画面切换回演播厅,节目编导贯彻了抛出问题、解决问题的新闻报道范例,立刻把话题引到“互联网进家”的政策上,立刻与前面的内容形成了明显的对比,让“互联网进家”政策在观众心目中的地位再度升华。 But this so-called rising after staying low technique, damps raises carefully almost all is Li Mu does to serve as contrast. 而这所谓的先抑后扬手法,一抑一扬几乎全是在精心为李牧做衬托。 After the program conducted the majority, Li Mu appears on the television screen finally again, CCTV rebroadcast in the news broadcast, that two great aspirations that Li Mu said that the reporter asked Li Mu later: „Before interviewing you, I have also interviewed the elite practitioners of many internet as well as other industries, most people's goal is to hope own enterprise and career can be getting better and better, few people said with your similar desire, but also stays in the desire, what we can see, you truly in toward this direction diligently, me want to ask that unceasingly your is, you thought that realizes your two desires difficultly? How long needs to realize?” 节目进行了一多半之后,李牧终于再次出现在电视机荧幕上,央视重播了新闻联播中,李牧说出的那两个宏愿,随后记者问李牧:“在采访您之前,我也采访过很多互联网以及其他行业的精英从业者,大多数人的目标是希望自己的企业和事业能够越来越好,只有极少数人说了与您类似的愿望,但也只是停留在愿望,但是我们能看到的是,您确实是在朝着这个方向不断努力,我想问您的是,您觉得实现您的这两个愿望有多困难？需要多久才能够实现？” Li Mu said indifferently: „Once we become the world's largest internet market, is capable of breeding the world's largest internet enterprise, to be capable of breeding the world's peak internet talent.” 李牧淡然道:“一旦我们成为世界最大的互联网市场,就有能力孕育出世界最大的互联网企业、有能力孕育出世界最顶尖的互联网人才。” , Li Mu also said: „China population about 20% that accounted for the world population, this is the world's largest single body market, if there is an appropriate enterprise to lead the China internet industry growth, in addition good policy has been continuously facilitating, I think obtained that year that the Yanjing Olympic Games convene, China can the world's largest internet market!” 顿了顿,李牧又道:“华夏人口占了世界人口的20%左右,这是世界上最大的单体市场,如果有合适的企业来引领华夏互联网行业发展,再加上利好政策的不断推动,我觉得到燕京奥运召开的那一年,华夏就能够世界最大的互联网市场！” China becomes the world's largest internet market truly in 2012, dated back about ten years, Li Mu compresses this time to 2008, was equal to that compressed for six years ten years of course. 华夏真正成为世界最大互联网市场是在2012年,距今有将近十年的时间,李牧把这个时间压缩至2008年,也就等于把原本十年的历程压缩到了六年。 However Li Mu did not talk irresponsibly, previous life China internet developed although to be quick, but did not have one to open up the perspective in the world truly the enterprise, oneself will certainly become the unprecedented first person, used itself policy to the entire industry and role of industry, and capital operation of future globalization, Li Mu has the absolute assurance to let China in 2008, ahead of time became the world's largest internet market. 不过李牧并非信口开河,上辈子华夏互联网发展虽然很快,但是始终没有一个真正在全球打开局面的企业,自己一定会成为史无前例的第一人,利用自己对整个行业以及行业政策的拉动作用,以及将来全球化的资本操作,李牧有绝对的把握能够让华夏在2008年,提前成为世界最大的互联网市场。 The reporter is startled to Li Mu's self-confidently secretly, six years in his opinion already quite radical answer, but he will not have displayed surprised, but then asked him: „You felt, which enterprises there are to suit leads the development of China internet industry?” 记者对李牧的自信暗暗吃惊,六年时间在他看来是已经相当激进的答案,不过他并未将吃惊表现出来,而是接着问他:“那您觉得,有哪些企业适合引领华夏互联网行业的发展呢？” Li Mu shows a faint smile, in the expression brings the incomparable self-confidence, said: „Muye Science and Technology and Taobao net is most suitable to lead the China internet development the enterprise, besides these two, does not have third.” 李牧微微一笑,表情中带着无比的自信,说:“牧野科技与淘宝网是最适合引领华夏互联网发展的企业,除了这两家之外,没有第三个。” The reporter listens to slightly said with a laugh: „These two companies that Chief Li, you said may be your companies, in your eyes, didn't the home have other companies to suit takes on this responsibility?” 记者听完不禁微笑着说:“李总,您说的这两家公司可都是您自己的公司,在您眼里,国内难道就没有其他公司适合承担这个职责了吗？” Li Mu shakes the head, said earnestly: „Which enterprise is not I in view of the domestic, but was I wants saying that the domestic any other enterprises, insufficiently were competent this responsibility.” 李牧摇了摇头,认真道:“不是我针对国内的哪一家企业,而是我想说,国内的其他任何一家企业,都远不够胜任这个职责。” Li Mu was also restrained, had not said that directly other companies were the trash, but these words saying through the lens of CCTV, feeling also truly was quite acting cool. 李牧还算是收敛了一些,没有直接说其他公司都是垃圾,但这句话通过央视的镜头说出来,给人的感觉也确实是相当装逼了。 Many jobholders noticed that Li Mu is so self-confident on the television, pulled down a level other companies all of a sudden, how many some are at heart uncomfortable, but cannot be angry, because Li Mu said right, his Muye Science and Technology and Taobao already various tenth ecology, and doesn't the depth bundle, with any far ultra domestic other enterprises, in a magnitude, how other enterprises place on a par with them alone completely? 许多从业人员看到李牧在电视上这么自信,一下子把所有其他公司都压低了一个层次,心里多少都有些不舒服,但是偏偏又生不了气,因为李牧说的没错,他的牧野科技与淘宝已经各成生态,并且深度捆绑,单独拿出来任何一家都远超国内其他企业,完全不在一个量级,其他企业怎么跟他们相提并论？ The reporter asked: „Can you specifically say, Muye Science and Technology and Taobao net to promote the industry growth, actually to make which diligently?” 记者问:“您能不能具体说一说,牧野科技和淘宝网为了推动行业发展,究竟都做了哪些努力呢？” Li Mu shows a faint smile, said: „I first said the virtual level.” 李牧微微一笑,说:“我先说一下虚拟层面吧。” Saying, Li Mu was also saying: 说着,李牧顿了顿又道: „Everyone should know, YY promoted many to promote the social the product feature, YY Group was a very good example.” “大家应该都知道,yy推出了许多能够增进社交的产品功能,这其中yy群就是一个很好的示例。” „Community public relations in the real life were limited very much, is very difficult to achieve the overall unification of time place character, for example more than ten old colleagues and dozens old schoolmates, to sit in offline to the same place chats, the difficulty ascends to heaven simply, perhaps one year can have opportunity to be good a time, but YY can everyone more than ten and dozens people of even several hundred people on online to chat anytime and anywhere simultaneously, regardless of these people whether in the same city, the same province and even the same country, because of the YY Group particularity, is attracting massively had never contacted the internet user, making them start to learn Browsing and learned to use. Various products in network, promoted the Internet users quantity of entire country.” “现实生活中的群体社交是很受局限的,很难做到时间地点人物的整体统一,比如十几个老同事、几十个老同学,如果想在线下坐到一起聊聊天,简直难度登天,恐怕一年能有一次机会就不错了,但是yy就可以让大家随时随地十几人、几十人甚至几百人同时在线上聊天,无论这些人是否在同一个城市、同一个省份乃至同一个国家,正因为yy群的特殊性,吸引了大量从未接触过互联网的用户,让他们开始学会上网、学会使用网络上的各种产品,提升了整个国家的网民数量。” „For example, Taobao just made Brand Day again, not only allows many consumers to understand Online shopping for the first time, and also makes these consumers realize, through the Taobao net, they can the inexpensive price, purchase the product that oneself admired absolutely, but also does not need to be worried that completely the source of goods has the fake and shoddy problem, this makes more people join for Online shopping to internet unceasingly comes up, in the Internet users quantity of promotion country.” “再比如,淘宝刚做了品牌日,不仅让大量消费者第一次了解网购,并且还让这些消费者意识到,通过淘宝网,他们能够以绝对低廉的价格,购买到了自己心仪的产品,而且完全不用担心货源存在假冒伪劣的问题,这就让更多的人为了网购而不断加入到互联网上来,也在提升国家的网民数量。” „Happy Farm, some people thought that network Game is the color, the sentiment and violence, but this Game has no unhealthy element, complete is green Game, attracted the users of ten million level to be involved, many middle-aged people and old people contacted internet for the first time, for played this relaxed cartoon Game with the family member and friend, this was also we in the virtual level the contribution that made for the national internet development.” “还有开心农场,有些人觉得网络游戏都是色,情与暴力,但这款游戏没有任何不健康的元素,完完全全是一款绿色游戏,也吸引了千万级的用户参与其中,许多中老年人第一次接触互联网,就是为了和家人、朋友一起玩这款轻松的卡通游戏,这也是我们在虚拟层面为全国互联网发展所做的贡献。” The reporter nods, asked: „Then in realistic level?” 记者点了点头,又问:“那在现实层面呢？” Li Mu replied: „We also did in the realistic level, for example Muye Science and Technology and Taobao net and Hasee computer collaborate, builds together most has the home-use computer of performance-to-price ratio, you can understand, the Hasee computer with the model that we cooperate, the room for profits lower to the make the blood boil situation, reason that handles this doing a thankless job matter, the goal nothing but is to give the national consumers provides the small advantage home-use computer, this motive, enters home with ‚internet’ policy is completely consistent.” 李牧答道:“在现实层面我们也做了很多,比如牧野科技、淘宝网与神舟电脑联手,共同打造最具性价比的家用电脑,你可以了解一下,神舟电脑与我们合作的机型,利润空间低到令人发指的地步,之所以做这种吃力不讨好的事情,目的无非是为了给全国消费者提供更便宜的家用电脑,这个动机,与‘互联网进家’政策是完全一致的。” Speaking of here, Li Mu started to give the Dangdang net to dig a big hole, opened the mouth saying: „ Moreover, Taobao just purchased was centered on the online " books , audio and video product " to sell Joyo.com of core business, will merge into books audio and video project division of Taobao net in the future. 说到这儿,李牧开始给当当网挖了一个大坑,开口道:“另外,淘宝刚收购了以线上图书音像制品销售为核心业务的卓越网,将来会并入淘宝网的图书音像事业部。 Reason that purchases Joyo.com, because in my opinion, the books is not only a commodity, is the knowledge, learn/study and progressive steps, but domestic books pirating is serious, to promote the sale and popularization of genuine books, I had decided that in the next two to three year, will vigorously develop the Taobao books business, the entire Taobao books business not only the one cent cannot gain, the company instead also wants to take the large amount of fund to subsidize the business of online books sale every year! Over the next two to three year, the Taobao books certainly are the platforms of national genuine books floor price, does not have one. 之所以收购卓越网,是因为在我看来,图书不仅仅是一件商品,更是知识、学习与进步的阶梯,而国内图书盗版情况严重,为了推动正版图书的销售与普及,我已经决定,在未来的两到三年里,大力发展淘宝的图书业务,整个淘宝的图书业务非但一分钱都不许赚,公司反而还要每年拿出巨额的资金来补贴线上图书销售的业务！未来两到三年,淘宝图书一定是全国正版图书最低价的平台,没有之一。 The user who the service likes studying much, lets have the consumer of purchasing books demand to try Online shopping, this is also we for the effort that the industry growth makes. ” 服务更多爱读书的用户、让更多有购书需求的消费者尝试网购,这也是我们为行业发展所做的努力。” The reporter nods gently, said: „Then, you truly paid for the domestic internet development.” 记者轻轻点点头,说:“这么说来,您确实是为了国内互联网发展付出了很多。” Saying, the reporter is also asking Li Mu: „You also spoke of a moment ago, hopes that China internet can become world internet peak existence in the future, I want to ask that your is, in your opinion, Muye Science and Technology and does the Taobao net have the opportunity to become the world's top internet enterprise? If present, how long needs?” 说着,记者又问李牧:“您刚才也说到,希望华夏互联网将来能成为世界互联网最顶尖的存在,我想请问您的是,在您看来,牧野科技和淘宝网有没有机会成为世界顶尖的互联网企业？如果有,需要多久？” Li Mu ponders the moment, seriously and said seriously: „Muye Science and Technology and mission of Taobao net, becomes world's top internet Corporation . Moreover the Muye Science and Technology next stage development goal is the overseas market, the Taobao future homeward journey also takes certainly a broad view at the world, therefore I felt, the conservative estimate, in five years, these two companies will certainly enter world internet enterprise market value first ten, will certainly enter to the world internet enterprise market value first five!” 李牧思考片刻,严肃而又郑重的说:“牧野科技与淘宝网的使命,就是成为全球顶尖的互联网公司,而且牧野科技的下阶段发展目标就是海外市场,淘宝将来的归途也一定是放眼全球,所以我个人觉得,保守估计,五年内,这两家公司一定会进入世界互联网企业市值前十名,其中一家一定会进入到世界互联网企业市值前五！” The reporter hears these words, cannot conceal own amazed for the first time, his looks at Li Mu gawked for roughly three seconds, later the split-cycle control, asked Li Mu: „Conservative estimate needs five years of words, if estimates boldly?” 记者听到这句话,第一次没能掩饰住自己的惊诧,他看着李牧愣了约莫三秒钟,随后迅速调整过来,问李牧:“保守估计需要五年的话,如果大胆预计一下呢？” The Li Mu corners of the mouth rise slightly, is passing fully self-confident put out two characters: „Three years!” 李牧嘴角微微上扬,透着十足自信的吐出两个字:“三年！” Two companies, three years, both the market value ranks first ten, can one of them also enter first five? 两家公司,三年,双双市值排名前十,其中之一还要进入前五？ Li Mu's has great aspirations, immediately makes everyone before television explode the pot! 李牧的有一个宏愿,立刻让电视机前的所有人炸了锅！ Must achieve the global internet enterprise market value first ten, at least needs to reach 20 billion dollars scale ; Must achieve the market value first five, at least needs to achieve 500 hundred million USD to have the possibility, the entire world internet bubble has burst luckily is very long, otherwise must according to late last century level, the Microsoft market value surpass 6000 hundred million USD, does not have 1,000-2,000 hundred million USD estimate value, enters the world with anything first five...... 要做到全球互联网企业市值前十,至少要达到200亿美金的规模;要做到市值前五,至少要达到500亿美元才有可能,幸好全世界互联网泡沫已经破裂很久,否则要按照上世纪末的水平,微软市值超过6000亿美元,没个1,000-2,000亿美元的估值,拿什么进世界前五…… However even the bubble has burst, the Li Mu's words truly were too still shocking, Muye Science and Technology is just about to finance now, even estimate value 200 hundred million RMB, 20 hundred million USD estimate values, the estimate value of Taobao net is impossible to be Muye Science and Technology half at present, wants to become the world's first ten even first five, Li Mu at least needs, to turn over 20 times to have the possibility on the existing basis. 不过即便泡沫已经破裂,李牧的话也确实太让人震惊了,牧野科技现在正要融资,就算估值两百亿人民币,也不过才二十多亿美元的估值而已,淘宝网的估值眼下不可能达到牧野科技的一半,想成为世界前十甚至前五,李牧至少要在现有的基础上,翻二十倍以上才有可能。 20 times...... three years? 二十倍……三年？ Let alone three years, even five years are still dream of a fool! 别说三年,就算是五年也是痴人说梦吧！ At this moment, before the television, all audience have the deep question, these have the community of extremely strong personality cult to feel to Li Mu, Li Mu was too high to the target that oneself decided that was impossible to complete. 此刻,电视机前所有的观众都心怀强烈的质疑,就连那些对李牧有着极强个人崇拜的群体都觉得,李牧给自己定的这个目标太高了,不可能完成得了。 Reporter at this time also subconscious asking Li Mu: „Chief Li, were this goal whether some extremely in your opinion radical?” 记者这个时候也下意识的问李牧:“李总,这个目标在您看来是否有些太过激进了？” Li Mu begins slightly supinely, in the look is glistening the different kind appearance, incomparably said self-confidently: „I do not feel radically, if everyone feels radical, can regard my ideal it, you can my ideal snorting disdainfully, but my certainly completely I biggest energy, realizes my ideal!” 李牧微微仰起头,眼神中闪亮着别样的神采,无比自信的说:“我觉得一点也不激进,如果大家觉得激进,可以把它当成我的一个理想,你们可以对我的理想嗤之以鼻,但我一定会尽我最大所能,去实现我的理想！” At this point, on the Li Mu face has the bright smile: „Here, I want to borrow Zhou Xingchi classical lines: Cultivates the behavior if no ideal, what has to distinguish with the salt fish?” 说到这里,李牧脸上带着灿烂的笑容:“在这里,我想借用周星池的一句经典台词:做人如果没有理想,跟咸鱼有什么区别？” ...... …… ( Ps: WeChat Duke number: gz Boss uge, the interesting push, non-periodical first renews and delivers the internet industry outstanding books every day regularly, delivers book ten each time, the package posts! Welcome pays attention!) (ps:微信公号:gzbuge,每天有趣推送、不定期抢先更新、定期送互联网行业优秀书籍,每次送书十本起,包邮到手！欢迎关注！) ( To be continued. 17-03-03 (未完待续。、,您的支持,就是我最大的动力。)17-03-03 01:20: 42 01:20:42