RINAPE :: Volume #9

#809: Wan Ying development route

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Next day, Yanjing Wan Ying. 翌日,燕京万盈。 Li Mu and Song Liang, Chen Ze as well as Du Fei and Wei Lan sit in the conference room together, discussion next Wanying Real Estate three major issues. 李牧与宋亮、陈泽以及杜菲、蔚澜一同坐在会议室里,讨论下一步万盈地产的三个重大项目。 Is the first, is the project of Sanlitun Business Center ; Next, is Wanying Real Estate develops the concrete plans of three estates ; Again, is the Wanying Real Estate remaining four lands for building, actually how cooperates with Ye Youdao as well as Zhang Zicheng and Chen Yuan. 排在首位的,是三里屯商业中心的项目;其次,是万盈地产自己开发三个楼盘的具体规划;再次,是万盈地产剩下四块地皮,究竟如何与叶有道以及张资承、陈远进行合作。 About the Sanlitun commercial real estate project, Li Mu and Wei Lan had unified the consensus, the choice in previous life Sanlitun village, conducts some expansions in its foundation again . Moreover the merchant capacity of planning must be bigger, strives to construct the China most fashionable shopping rest and recreation center it. 关于三里屯商业地产项目,李牧与蔚澜已经统一了共识,就选择在上辈子的三里屯village,在它的基础上再进行部分扩大,而且规划的商户容量也要更大,争取把它建设成华夏最时尚的购物休闲娱乐中心。 Li Mu drew up the later generation commercial mall detailed plan in the conference directly, and is named as No. 1 this project „Wanying Plaza”. 李牧在会议上直接拿出了后世商业mall的详细方案,并将这个项目定名为第一号“万盈广场”。 The project program of this No. 1 Wanying Plaza, must be bigger than the commercial real estate project that in later generation most Wan Da, Vanke, Cade, Longde and immemorial and other companies developed, the Li Mu's idea builds in it Yanjing four points most awesome comprehensive business center, although is unable compares with Wangfujing and Xidan this commercial agglomeration in the scale, but at least needs to make in the future four points the singles king in synthesis market. 这个第一号万盈广场的项目规划,比后世大多数万达、万科、凯德、龙德、太古里等公司开发的商业地产项目还要更大,李牧的构思是将其打造成一个燕京四环内最牛逼的综合性商业中心,虽然在规模上无法与王府井和西单这种商业聚集地相比,但至少要做未来四环内综合商场的单打王。 About the follow-up division of labor of Sanlitun project, Chen Ze is responsible for around the entire project government relations public relations and land-levying relocation compensation ; Du Fei and it publishes several general design drafts in the design team of Wan Ying build as soon as possible, everyone designated together a plan conducts the depth optimization ; Song Liang is responsible for all related work of management as a whole arrangement concrete development ; Wei Lan is responsible for formulating the Wanying Plaza commercial operation strategy, including resources plan, inviting businessmen to open company, propaganda , to promote and operation. 关于三里屯项目的后续分工,陈泽负责整个工程前后的政府关系公关以及征地拆迁补偿;杜菲和其在万盈搭建的设计团队尽快出几个大概的设计草案,大家一起来选定一个方案进行深度优化;宋亮负责统筹管理安排具体开发的所有相关工作;蔚澜负责制定万盈广场的商业运营策略,包括资源规划、招商、宣传、推广、运营。 As for Li Mu, he very explicit liberated from this project oneself, he besides being responsible for major decision, irresponsible what concrete work. 至于李牧自己,他非常明确的把自己从这个项目中解放了出来,他除了负责重大决策之外,不负责任何具体的工作。 Everyone has no opinion to Li Mu's this arrangement, Li Mu is a strategic maker, does not need to shoulder a rifle to break through enemy lines personally, let alone, his own career enough he has been busy at work. 大家对李牧的这种安排没有任何意见,李牧本身就是一个战略制定者,根本不需要亲自扛枪冲锋陷阵,更何况,他自己的事业就已经足够他忙活得了。 The after project of Sanlitun divides the work, Song Liang then said: „Since the Wanying Plaza matter decided that we then discuss the matter of residential property development?” 三里屯的项目分工完毕之后,宋亮便说:“既然万盈广场的事情定了,那咱们接下来是不是讨论一下住宅地产开发的事情？” Li Mu said at this time: „First do not worry.” 李牧这时说:“先别着急。” Then, Li Mu looks at Wei Lan, said: „In the early period of Wei Lan, you arrange to have no explicit duty while Wanying Plaza, this period of time runs everywhere, analyzes the major urban commercial development situations of home including Yanjing, for second and third even fourth „ Wanying Plaza” selected location. ” 说完,李牧看着蔚澜,说:“蔚澜,你趁着万盈广场筹备前期没有什么明确任务,这段时间到处跑一跑,分析国内包括燕京在内的各大城市商业发展情况,为第二个、第三个甚至第四个“万盈广场”选址。” The people listen is dumbfounded, even suspected that own ear has problems. 众人听的均是目瞪口呆,甚至怀疑自己的耳朵是不是出了问题。 A Wanying Plaza project, the total investment achieves 1 billion ranks, at present makes one to return There's no problem full power, but if must continuously makes 3-4, the fund or the energy cannot follow, is in the Li Mu's words, must start from first Wanying Plaza, beginning construction one after another continuously. 一个万盈广场项目,总投资达到十亿级别,眼前全力做一个还没什么问题,但如果要一口气连续不断的做三四个,无论是资金还是精力都跟不上,可是李牧的话里,明显是要从第一个万盈广场开始,就连续不断的一个接着一个的开工建设。 Chen Ze first responded, blurted to ask Li Mu: „Can you start several Wanying Plaza?” 陈泽最先反应过来,脱口问李牧:“你这是要一口气上马几个万盈广场？” Li Mu said superficially: „If possible, the goal is output continuously like the assembly line, does not have the actual amount.” 李牧轻描淡写的说:“如果可以的话,目标是像流水线那样连续不断的产出,没有具体数目。” Can make the real estate company of great alligator truly, any time has many projects also to begin construction in the whole country, the general repertoire first throws constructs a project, after money throws , the project mortgage to the bank, loans to start second and third again, the project that then, may start same time can achieve many, Li Mu this development mode summary is: Oneself bring one scoop of water, when the water introduction, look for bank to press the well, taking advantage of the money irrigation fields of depositor, otherwise can oneself that scoop of water, irrigate the big place? This is the fastest development mode. 真正能做成巨鳄的地产公司,任何时间都有多个工程在全国各地同时开工建设,一般的套路就是先投建一个工程,钱投进去之后就把工程抵押给银行,贷款出来再紧接着启动第二个、第三个,如此一来,同期可上马的项目可以达到多个,李牧把这种发展模式总结为:自己带一瓢水当水引子、找银行这口压水井,借储户的钱浇地,否则自己那一瓢水,才能浇多大点儿地方？这才是最快速的发展模式。 With this development mode, does not need very high technical difficulty, but needs the enough powerful innermost feelings, the outdoor shop that because unfolds with this pattern is too big, simply in hundred meters deep lake central step glazed frost, in the event of the funding chain breaks or other great negative impacts, the entire outdoor shop will crash thoroughly, all assets will be tilting instantaneously. 采用这种发展模式,不需要很高的技术难度,但需要足够强大的内心,因为用这种模式铺开的摊子太大,简直就是在百米深的湖中央步履薄冰,一旦出现资金链断裂或者其他的重大负面影响,整个摊子就会彻底崩盘,所有的资产都会在瞬间倾覆。 Many realtors have the opportunity to use this pattern to develop high-speed, but truly few that dares to put together, to most realtors, they found to run big pair on the slot machine 7 and big Double star (group) method, each gamble, all will not press all minutes/shares, the risk is very small ; 很多地产商都有机会采用这种模式高速发展,但是真正敢于这么拼的没几个,对大部分地产商来说,他们找到了在老虎机上跑出大双七和大双星的方法,每一次押注,都不会把所有的分全压上,风险很小; The method that however in comparison, Li Mu selects is equal to the racket size on the slot machine keeping, one time of another time turns upward, if patted mistakenly, lost 100 percent. 但是相比之下,李牧采用的这种方式就等于是在老虎机上不停的拍大小,一倍又一倍的往上翻,如果拍错了,满盘皆输。 However, this high risk is also only the feeling in bystander eyes, regarding knowing commercial real estate development situation Li Mu, each racket one time, he has very big assurance. 不过,这种高风险也只是外人眼里的感受,对于知道商业地产发展情况的李牧来说,每拍一次,他心里都有非常大的把握。 It looks like in Li Mu, in Wan Ying rich, moreover is not the change, this sum of money must conduct the financial operation using the bank, where money spends, to use where to come with the bank again mortgage loan, so long as the mode selection is correct, Wan Ying on hand billions, can skid tens of billions scales the real estate project, while present this vacuum period, fast claiming markets by making preemptive investments, the risk is greatly unimportant, has the bank to support in the back, when the time comes makes financing, to absorb more funds and background relations again pours into, the development of Wan Ying will be certainly problem-free. 在李牧看来,万盈手里有钱,而且还不是小钱,这笔钱必然要利用银行来进行金融操作,钱花在哪儿,就用哪儿来跟银行再抵押贷款,只要模式选择正确,万盈手头的几十亿,能撬动上百亿规模的地产项目,趁着现在这个真空期,快速的跑马圈地,风险大不要紧,有银行在背后支撑,到时候再做做融资、吸纳更多的资金和背景关系注入,万盈的发展一定会一帆风顺。 Let alone, his commercial real estate plan is especially huge, is not only the retail and cultural entertainment industry, the office, the star-level hotel, the ultra high-end commercial apartment and so on additional business services, with Wanying Plaza this transcendence time at least ten years of development modes, money-making are certain, the high estimate value is also certain, in this case, ratio of debt to net worth high also indifferent, which wealthy man while working as wealthy man isn't lost/carrying old man? 更何况,他的商业地产规划格外庞大,不光是零售业、文化娱乐业,还有写字楼、星级酒店、超高端商用公寓等等附加的商业服务,以万盈广场这种超越时代至少十年的发展模式,赚钱是一定的,高估值也是一定的,在这种情况下,负债率高也无所谓,哪个富翁在当富翁的同时不是负翁？ In the future China so many billionaires, may not really owe money besides Laoganma / Old Grandmother, doesn't that billionaire owe money? Owing money is not the issue, the issue wants to owe unable to owe, that is the biggest problem. 未来华夏那么多的亿万富翁,除了老干妈可能真的不欠钱之外,还有那个亿万富翁不欠钱？欠钱不是问题,问题是想欠都欠不了,那才是最大的问题。 Moreover is a little more important, Wanying Plaza although each is the independent business entity, but must have enough many quantities to be able in the whole country to have the huge name effect, once „which Wanying Plaza and which is town center” the concept popularizes to all people at heart, that Wanying Plaza in the future development SF Express with the current, the local government will give more subsidy policies and banks to give a higher estimate value, many loans and lower interest rates, people and investors will give higher value approval degree, in addition, has the huge role to the residential property, this. If the whole matches, in the future the Wanying Plaza speed will more run is faster. 而且有一点更加重要,万盈广场虽然每一个都是独立的商业个体,但是必须要有足够多的数量才能够在全国各地产生巨大的品牌效应,一旦“万盈广场在哪、哪就是市中心”的这个概念普及到所有民众的心里,那万盈广场往后的发展就会更顺风顺水,地方政府会给更多的补贴政策、银行会给更高的估值、更多的贷款和更低的利率、民众和投资者会给更高的价值认可度,除此之外,对住宅地产还有巨大的拉动作用,这要是整体搭配起来,往后万盈广场的速度会越跑越快。 Everyone also understands that the Li Mu consistent working repertoire, his such a was flickered to instigate, basically also approved the Li Mu's development direction in the heart, originally is to spell, might as well spells is thorougher. 大家也都明白李牧一贯的做事套路,被他这么一忽悠怂恿,基本上也就都在心底认可了李牧的发展方向,本来就是要拼一把,也不妨拼的更彻底一些。 ...... …… As for the development of residential property, Wei Lan puts out an unprecedented repugnance today: With Wan Ying in the Sanyuan Bridge region best three lands for building, conducts the development of ultra high-end residential property project. 至于住宅地产的开发,蔚澜今天拿出了一个前所未有的反感:拿万盈在三圆桥地带最好的三块地皮,进行超高端住宅地产项目的开发。 Wei Lan felt, since the Li Mu will in the residential property, that does not exceed the residential property simply directly the pattern, makes home also no superluxurious residential property. 蔚澜觉得,既然李牧志不在住宅地产,那干脆就直接超越住宅地产的格局,做国内还没有的超豪华住宅地产。 But the idea of Wei Lan is to profit from the Manhattan of New York, constructs the best house in the region and with the highest quality of most core, the house of this type of dedication ultra high-end and dedicated super elite class, has been able to jump out of residential property completely the category, make the blood boil that its selling price expensive/noble doubtable life, the performance-to-price ratio may possibly lower, but is unimportant, so long as the concept plays well, so long as the quality has the safeguard, then does not certainly worry the sale. 而蔚澜的想法是借鉴纽约的曼哈顿,在最核心的地带、用最高的品质建最好的房子,这种专注超高端、专注超级精英阶层的房子,已经可以完全跳出住宅地产的范畴了,它的售价可能会贵的让人怀疑人生,性价比可能会低的令人发指,但是不要紧,只要概念玩得好,只要品质有保障,那么就一定不愁销路。 This product looks like Japan and cow, can buy over a thousand Yuan one jin (0.5 kg) price in the restaurant, surpasses ordinary beef price dozens times, but it has its audience, has the ability expense and approves its person, will not think where it will be expensive, instead to its quality praise without cease ; Does not have not to need to be worried, its although that the ability spends sells to over a thousand Yuan one jin (0.5 kg), but will not affect the selling price of own next door food market ordinary beef as before. 这种产物就像是日本的和牛,在餐厅里可以买到上千元一斤的价格,超出普通牛肉价格几十倍,但是它有它自己的受众群体,有能力消费并且认可它的人,不会觉得它贵在哪里,反而会对它的品质赞不绝口;没能力消费的也不用担心,它虽然卖到上千元一斤,但依旧不会影响到自家隔壁菜市场普通牛肉的售价。 High-end house although is impossible to have with the good and ordinary beef such high price spread, but also likely presents nearby neighborhood 20,000 one square meter, but the superluxurious house starting price is 100,000 possibilities. 高端住宅虽然不可能有和牛与普通牛肉这么高的价格差距,但也很可能出现旁边的小区两万一平米,但超豪华住宅起步价就是十万的可能性。 Wei Lan felt, the ultra high-end house at present internally is the domain that a no one touches, first villa area had been excluded from the house category, next, the villa area although luxurious degree is also high, but is unable compared with the house, the house to draw close to the town center after all, to enable the life is especially convenient and can highlight the elite class unusual infinitely, to form the high-end community, has the continuous attraction to more top talents. 蔚澜觉得,超高端住宅目前在国内还是一个无人触及的领域,首先别墅区已经被排除在了住宅范畴之外,其次,别墅区虽然豪华程度也非常高,但是毕竟无法和住宅相比,住宅可以无限贴近市中心、可以让生活格外便利、可以凸显精英阶层的与众不同、可以形成高端社区,对更多的高端人才产生持续不断的吸引力。 In the Wei Lan words, why this is many people with the price of suburbs luxurious big villa, reason that purchases Manhattan Central Park all around high-end house, since the domestic present did not have, then Wan Ying can make first person who eats the crab. 用蔚澜的话说,这就是为什么很多人用市郊豪华大别墅的价格,去购买曼哈顿中央公园四周高端住宅的原因,既然国内现在还没有,那么万盈可以做第一个吃螃蟹的人。 The plan of Wei Lan makes others besides Li Mu feel somewhat lacks self-confidence, but makes Li Mu at present one bright only. 蔚澜的这个规划让除了李牧之外的其他人都感觉有些没底,但唯独让李牧眼前一亮。 Li Mu does not know the US (America) situation, but has also heard the Manhattan inch of land worth an inch of gold, but the home seems to be not possible to have special existence of one like Manhattan, after all the entire Manhattan had gotten the brand mark of upper circles of society to be known very well by the entire world. 李牧不了解美国的情况,但是也听说过曼哈顿寸土寸金,不过国内似乎不可能有一个像曼哈顿那样特殊的存在,毕竟整个曼哈顿都已经被打上了上流社会的烙印而被全世界所熟知。 But, Li Mu remembered the past Tomson one, in 2005 in Shanghai 100,000 Yuan one square house, that simply was unprecedented existence, this/should estate once were promoted immediately becomes the media the object who competed to report, Tomson one is well-known internally for more than ten years, truly was the superluxurious house benchmark of being worthy of the reputation. 可是,李牧想起当年的汤臣一品,2005年在沪市十万块钱一平方的房子,那简直是破天荒的存在,该楼盘一经推出就立刻成为媒体竞相报道的对象,汤臣一品在国内闻名十余年,确实是名副其实的超豪华住宅标杆。 China is populous, the rich man also relative, it may be said that is everywhere hidden dragons and crouching tigers, the potential market space of ultra high-end house has, but later generation Li Mu also heard a lot, class/flow of many superstar and wealthy man, in the mansion that Yanjing lives in several hundred even high-level big houses in town center, experience unlike villa completely, is not only the elevator residence, but also the community management is quite safe, the elite cybotaxis effect also high, if conducting the attempt in this aspect immediately, might as well be a good choice. 华夏人口众多,有钱人也相当之多,可谓是处处藏龙卧虎,超高端住宅的潜在市场空间是有的,而后世李牧也没少听说,很多一线大明星、富翁之流,在燕京居住的豪宅都是在市中心的数百平高层大住宅,与别墅的体验完全不同,不但是电梯入户、而且社区管理极为安全、精英群聚效应也非常高,如果在当下进行这方面的尝试,未尝不是一个好的选择。 ( To be continued. 17-02-05 (未完待续。、,您的支持,就是我最大的动力。)17-02-05 12:02: 10 12:02:十
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