RINAPE :: Volume #9

#804: Extraordinary influence

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Mo Wenwei suddenly became in the three places across two shore entertainment world, object who everyone envies crazily. 莫纹蔚一下子成了两岸三地娱乐圈里,所有人疯狂羡慕的对象。 She one after another skip-type development, making the people of all entertainment world realize a point accurately: Enclasps a pair of powerful thigh important! 她接二连三的飞跃式发展,让所有娱乐圈的人准确意识到了一点:抱紧一双强有力的大腿到底有多重要！ In front of Li Mu, the traditional rich and powerful family and billionaires could not have been regarded anything, because no billionaire has the Li Mu such powerful promotion resources, Muye Pictures although also in initial steps, but who Muye Science and Technology has been able to achieve to hold to be red to be red whose boundary on the Péng. 在李牧面前,传统的豪门、亿万富翁都已经算不得什么了,因为没有哪个亿万富翁有李牧这么强大的推广资源,牧野映象虽然还在起步阶段,但是牧野科技已经可以做到想捧红谁就鹏红谁的境界了。 When most starts, Li Mu pushes «Fruit of Mid-Summer», the career development of Mo Wenwei started to be in rapidly the increasing stage , Taobao pushed her special edition, sold to be sold out repeatedly, afterward, Muye Science and Technology recommended the entire channel to Mo Wenwei, made her rise all of a sudden an unthinkable situation in the Mainland influence. 早在最开始,李牧推《盛夏的果实》时,莫纹蔚的事业发展就开始进入了急速攀升阶段,紧接着,淘宝推她的专辑,多次卖到售罄,再后来,牧野科技把全渠道推荐给了莫纹蔚,一下子让她在内地的影响力涨到了一个匪夷所思的地步。 The Mo Wenwei exchange of gifts between friends, knowing Li Mu must make the Taobao charitable charitable auction, contributes the most precious watch, didn't expect the chance accomplished what art had failed, who didn't expect CCTV will conduct the report of such high specification to this charitable charitable auction, even also in takes the roll-call to make the example demonstration Mo Wenwei. 莫纹蔚投桃报李,知道李牧要做淘宝慈善义拍,把自己最珍贵的手表捐出来,没想到又无心插柳柳成荫,谁也没想到央视会对这次慈善义拍进行这么高规格的报道,甚至还在其中把莫纹蔚拿出来点名做实例展示。 To Mo Wenwei, she thought that all these are Li Mu take to oneself huge transformation, in her so many years entertainment world courses, has not met any to be able with the honored person who Li Mu places on a par, Zhou Xingchi handful of she to make a debut, to her the significance is great, but Zhou Xingchi used many movies to hold an above-average actor position her, was Li Mu with her song, held the first-line singer in Mainland market her directly, as of late is really gains money earned to succeed in obtaining to become tender. 对莫纹蔚来说,她觉得这一切都是李牧带给自己的巨大转变,在她这么多年的娱乐圈历程中,从来没有遇到过任何一个能与李牧相提并论的贵人,周星池捧她出道,对她来说意义重大,但周星池用了多部电影把她捧到了一个中等偏上的演员位置,可是李牧只是拿她一首歌,就直接把她捧成了内地市场的一线歌手,最近这段时间真的是赚钱赚到手发软。 Mo Wenwei telephones with the Li Mu expression of gratitude time, Li Mu is still eating meal with Zhang Guorong and Mei Yanfang together, Mo Wenwei in telephone excited expressed gratitude to Li Mu, and CCTV reported that her favor calculated completely on Li Mu. 莫纹蔚打电话来跟李牧道谢的时候,李牧还在与张国容、梅燕芳一起吃饭,莫纹蔚在电话中激动不已的向李牧道谢,并且把央视报道她的这份人情全部算在了李牧头上。 The Li Mu hear the matter whole story, said subconsciously: „Miss don't, this is your own benevolence makes it so, if not you donates such expensive goods, is impossible to lay out 1.2 million sky-high prices, is more impossible to become mark king of this charitable charitable auction.” 李牧听完事情原委,下意识的说:“莫小姐,这是你自己的善心使然,如果不是你捐赠出这么贵重的物品,也不可能拍出一百二十万的天价,更不可能成为这次慈善义拍的标王。” „Mr. Li, I understand, must thank your selfless help! Without you, I will not have such good opportunity.” “李先生,我心里明白,一切都要感谢您的无私帮助！如果没有您,我也不会有这么好的机会。” Mo Wenwei is very at heart clear, oneself contribute the original intention of that Patek Philippe, the larger part not to charitable, but to give the Li Mu's Taobao charitable auction supports, she felt, only then puts out the truly valuable goods to attend the charitable auction, is the support to the Taobao charitable auction, this is the one way of her also Li Mu favor. 莫纹蔚心里很清楚,自己捐出那块百达翡丽的初衷,一大半并非是为了慈善,而是为了给李牧的淘宝义拍捧场,她觉得,只有拿出真正有价值的物品参加义拍,才是对淘宝义拍的支持,这是她还李牧人情的一种方式。 She felt even is so impossible to pay off the Li Mu favor, but the hope revealed that taking advantage of this are full of gratitude, the exchange of gifts between friends attitude, actually didn't expect this can still the chance accomplished what art had failed, oneself also favor action, win for oneself even unexpectedly return that is above the imagination. 原本她就觉得即便如此也根本不可能还清李牧人情,只是希望借此来表露出自己知恩图报、投桃报李的态度,却没想到就算这样也能无心插柳,自己还人情的举动,竟然又为自己赢得了超乎想象的回报。 Li Mu already quickly „type good because of good results” the stem with was rotten, but took also to say to Mo Wenwei this stem, Li Mu did not mind was hounded to pay homage to by the star of entertainment world, but today's matter in his opinion, truly is the return that the Mo Wenwei benevolence and philanthropic undertaking earned. 李牧已经快把“种善因得善果”的梗用烂了,但还是把这个梗拿出来又对莫纹蔚说了一通,李牧不介意被娱乐圈的明星追捧膜拜,但今天的事情在他看来,确实是莫纹蔚善心与善举应得的回报。 Even CCTV does not register, Muye Science and Technology and Taobao net will still conduct the key publicity in the respective platform, Li Mu not only need take the opportunity to propagandize the Taobao net, but must give the entertainment world to release a news: Who coordinates me, I hold anyone, moreover vigorous holds! 就算央视不报到,牧野科技以及淘宝网也会在各自平台上进行重点宣传,李牧不仅要借机宣传淘宝网,还要给娱乐圈释放一个讯息:谁配合我,我就捧谁,而且是大力的捧！ Before the rebirth, Li Mu have not thought, a internet enterprise can actually create such strong influence in the entertainment world. 在重生之前,李牧自己也没有想到,一个互联网企业竟然能够在娱乐圈创造出这么强大的影响力。 Analyzing carefully, at present in the entertainment world influence high main reason, is affiliated many platforms, no matter YY pop-up window, is star Tieba (Post It) and YY123 23, even Taobao nets, has the giant user and current capacity, moreover in 2002, the admission degree extraordinary high of presently internet user's to pushing content, therefore the entertainment information of own product push, can very easily was accepted by the user. 仔细分析一下,目前在娱乐圈影响力高主要的原因,是自己旗下的多个平台不管是yy弹窗,还是明星贴吧、yy123、甚至淘宝网,都拥有巨大的用户与流量,而且在2002年,当前的互联网用户对推送内容的接纳程度出奇的高,所以自己的产品推送的娱乐资讯,可以很轻易的被用户接受。 The key of dissemination strength at the same time lies in the coverage fraction, on the one hand lies in the conversion rate, both complement one another, indispensable. 传播力的关键一方面在于覆盖率,一方面在于转化率,两者相辅相成,缺一不可。 In the Li Mu impression, previous life as if also few internet enterprise can have such big influence on the entertainment world, the Baidu music top list as well as Sina of Weibo (Micro Blog) golden period, to the entertainment world has a greater influence, the former aims at the singer, the latter influence is more widespread, basically can cover the entire entertainment world, time that but Weibo (Micro Blog) rises, the internet content is abundant, various information that the user receives every day are as numerous as the hairs of an ox, Tencent QQ or Sina Weibo (Micro Blog), is very powerful in the coverage fraction of push content, however in the conversion rate, has the conversion rate low issue of fundamental. 李牧印象中,上辈子似乎也没有几家互联网企业能对娱乐圈有这么大影响力,黄金时期的百度音乐风云榜以及新浪微博,对娱乐圈的影响较大,前者只是针对歌星,后者影响力更广泛,基本上可以覆盖整个娱乐圈,不过微博崛起的时代,互联网内容已经非常丰富,用户每天接收到的各种资讯多如牛毛,无论是腾训qq还是新浪微博,在推送内容的覆盖率上都很强大,但是在转化率上,都存在转化率低的根本性问题。 Tencent QQ just had the pop-up window push time, in the market other products also barely select the similar push method, the user does not repel to this push, therefore the conversion rate is relatively high, with present YY, if a title of pop-up window push does enough appealing, the conversion rate even can achieve over 3 : 1, in other words, every three in user who receives the pop-up window push will click on the examination details. 腾训qq刚有弹窗推送的时候,市面上其他产品还很少采用同样的推送方式,用户对这种推送也并不排斥,所以转化率相对较高,就拿现在的yy来说,如果一个弹窗推送的标题做的足够吸引人,转化率甚至可以达到3:1以上,也就是说,每三个收到弹窗推送的用户里就有一个会点击查看详情。 However, was making the age of push to each model of pc software, the user turns on the computer, must receive pop-up window of big pile of various type software, is not only QQ, 360 anties-virus, 360 computer stewards, thunderclaps and thunderclap have a look at the software that Grandmaster Lu and Ali Wangwang...... almost can think to be able to spring big pile of all kinds of consultation to the user, the user, when facing a lot of trash consultation and homogenization contents, the conversion rate will naturally reduce, let alone 3 : 1, can achieve 30 : 1 perhaps is very rare. 但是,到了每一款pc软件都在做推送的年代,用户打开电脑,要收到一大堆各类型软件的弹窗,不仅仅是qq,还有360杀毒、360电脑管家、迅雷、迅雷看看、鲁大师、阿里旺旺……几乎能想到的软件都会弹出一大堆各式各样的咨询给用户,用户在面对大量垃圾咨询、同质化内容的时候,转化率自然就会降低,别说3:1,能做到30:1恐怕都是十分难得的了。 Waited till moved the internet time, almost all software metropolises transmitted N pushes every day to the user, at that time, most pushes will be disregarded by the user directly, even the push function of software will be closed by the user on own initiative, by that time, wants to raise the conversion rate of push consultation more difficult. 等到了移动互联网时代,几乎所有的软件都会每天发送n篇推送给用户,那个时候,绝大多数的推送都会被用户直接无视,甚至连软件的推送功能都会被用户主动关闭,到那个时候,想提高推送咨询的转化率会更加困难。 Because of this, in 2002 this simple plain age, the development speed of Muye Science and Technology ultra background, can seize this conversion rate generally extremely high age opportunity, the coverage fraction was extremely high, matches the similarly high conversion rate again, even if no star of talent again, such a was pushed by Muye Science and Technology, the popularity can obtain the huge promotion, if the background of star is good, that pushes on the fire absolutely. 正因为如此,在2002年这个简单质朴的年代,牧野科技超时代背景的发展速度,才能抓住这个转化率普遍极高的年代机遇,覆盖率本来就极高,再搭配同样高的转化率,就算是再没天赋的明星,被牧野科技这么一推,人气都能得到巨大的提升,如果明星的底子本身就不错,那绝对是一推就火。 Li Mu just made the Mo Wenwei telephone call, nearby Xiao Fangfang then asked him: „Is Mr. Li, the phone call that karen makes?” 李牧刚挂了莫纹蔚的电话,一旁的肖芳芳便问他:“李先生,是karen打来的电话？” karen is the Mo Wenwei English name, Li Mu nods, said: „Is President Xiao.” karen是莫纹蔚的英文名,李牧点点头,说:“是的肖会长。” Xiao Fangfang said: „Aiya, this time she contributed value 1 million Patek Philippe, I also want to thank her face to face, but she is catching up with the circular probably everywhere.” 肖芳芳说:“哎呀,这次她捐了一块价值百万的百达翡丽,我还想当面感谢她呢,只是她好像在到处赶通告。” Li Mu nods, says with a smile: „Her present person makes the program in Shanghai.” 李牧点点头,笑道:“她现在人在沪市做节目。” Saying, Li Mu was also saying: „Tonight the news broadcast of CCTV reported the matter of Taobao charitable charitable auction, Patek Philippe that Miss don't donates became mark king, but also mentioned by name to report by CCTV, now her the Tieba (Post It) current capacity bursting, lots of netizens become her fans overnight.” 说着,李牧又道:“今晚央视的新闻联播报道了淘宝慈善义拍的事情,莫小姐捐赠的百达翡丽成了标王,还被央视点名报道了,现在她的贴吧流量爆棚了,大量网友一夜之间成了她的粉丝。” „Right?!” Xiao Fangfang excited saying: „That was really good! karen is a good person, the good person must have the good report!” “是吗？！”肖芳芳一脸兴奋的说道:“那真是太棒了！karen是个好人,好人就应当有好报！” Is saying, the Xiao Fangfang cell phone also made a sound, as soon as she puts through, discovered makes the phone call unexpectedly is Mo Wenwei. 正说着,肖芳芳的手机也响了起来,她一接通,才发现打来电话的竟然是莫纹蔚。 Mo Wenwei came up then saying: „Sister Fang, is I, karen.” 莫纹蔚一上来便说:“芳姐,是我,karen。” Xiao Fangfang pleasantly surprised saying: „Aiya karen, I am just thinking you, your telephone hit, this time too thanked your generous donation, I must represent entire End Child Social Abuse Foundation to express gratitude to you!” 肖芳芳惊喜的说道:“哎呀karen,我正想着你,你的电话就打过来了,这次真的是太感谢你的慷慨捐助,我要代表整个护苗基金向你道谢！” Mo Wenwei hastily said: „Sister Fang do not say, if not End Child Social Abuse Foundation, I will not know Chief Li, will not have today this aspect, I felt grateful to you, telephone to you to say one: If Ok, I want to be the End Child Social Abuse Foundation protecting seedling vanguard life-long, same is End Child Social Abuse Foundation makes contribution with you!” 莫纹蔚急忙说道:“芳姐您不要这么说,如果不是护苗基金,我也不会认识李总,更不会有今天这番局面,我心里对您非常感恩,打电话来就是想跟你说一句:如果可以,我希望终生做护苗基金的护苗先锋,和您一样为护苗基金尽一份力！” Xiao Fangfang happy said with a laugh: „That was really good karen! I am seeing Mr. Li in Yanjing now, heard that you in Shanghai, two days I have returned to Hong Kong, after returning to port, if possible, we eat meal together.” 肖芳芳开心的笑着说:“那真是太好了karen！我现在正在燕京见李先生,听说你在沪市,过两天我就回香港了,回港之后有机会的话,咱们一起吃顿饭。” Mo Wenwei surprised saying: „Sister Fang, you with Mr. Li in the same place?” 莫纹蔚惊讶的说道:“芳姐,您正和李先生在一起？” Xiao Fangfang said with a smile: „Not is only I, leslie and anita also, them just came back from Yunnan and Guizhou.” 肖芳芳笑道:“不光是我,leslie和anita也在,他们两个刚从云贵回来。” Mo Wenwei said: „Aiya, originally you in Yanjing! Sister Fang, invited to lead me also to have Aunt Mei to give regards to the Elder Brother.” 莫纹蔚说:“哎呀,原来你们都在燕京！芳姐,请带我向哥哥还有梅姑问好。” Xiao Fangfang said with a smile: „I operate the speaker, yourself told them!” 肖芳芳笑道:“我开扬声器,你自己跟他们说吧！” Immediately, Xiao Fangfang turns on the cell phone speaker, Mo Wenwei in telephone that said with a laugh: „Elder Brother and Aunts Mei, hello! Long time no see!” 随即,肖芳芳将手机扬声器打开,莫纹蔚在电话那头笑着说:“哥哥、梅姑,你们好！好久不见了！” Mei Yanfang said with a smile loudly: „Karen, congratulates you a level higher!” 梅燕芳大声笑道:“karen,恭喜你更上一层楼！” Zhang Guorong also said with a laugh: „Karen, I wait to look that now you held the special performance in Mainland!” 张国容也笑着说:“karen啊,我现在就等着看你在内地开专场了！” said with a laugh that Mo Wenwei somewhat blushes bashfully: „Elder Brother, Mainland had a quite competent performance business to sign the agreement with my brokerage firm, in December of this year starting from, by August of next year, I will have eight tour concerts in Mainland, when the time comes invited you to be the honored guest to be good?” 莫纹蔚有些羞赧的笑着说:“哥哥,内地有一家比较有实力的演出商已经跟我的经纪公司签了协议,今年十二月份开始,到明年八月,我在内地有八场巡回演唱会,到时候邀请你来做嘉宾好不好？” Zhang Guorong haha said with a smile: „Aiya, the honored guest, I went certainly to the scene to support to you even when the time comes, if possible, I suggested that you invited the honored guest who Du Wei made your concert!” 张国容哈哈笑道:“哎呀,嘉宾就算了,我到时候一定去现场给你捧场,如果可以的话,我建议你邀请杜薇做你演唱会的嘉宾！” Mo Wenwei in telephone that said with a laugh: „You could rest assured that I will certainly invite Little Wei, this matter just started to discuss I have with her through the telephone, Little Wei make a movie in Ludao now, must heat bamboo strips for writing material to September, she has promised me to come to be the honored guest when the time comes!” 莫纹蔚在电话那头笑着说:“您放心,我一定会邀请小薇,这件事刚开始谈的时候我就有跟她通过电话,小薇现在在鹭岛拍戏,要到九月份才杀青,她已经答应我到时候过来做嘉宾了！” Li Mu is auditing, is quite at heart gratified. 李牧在一旁听着,心里颇为欣慰。 One is Zhang Guorong, even if must leave the entertainment world, is still thinking Du Wei at heart ; 一个是张国容即便已经要退出娱乐圈,心里还在想着杜薇; Another, is Mo Wenwei same is also thinking Du Wei with him at heart. 另一个,是莫纹蔚心里也跟他一样想着杜薇。 Oneself had not written the new song to Du Wei recently, the outside world seems like Du Wei somewhat to be gradually quiet, Li Mu is actually planning, once «You Are the Apple of My Eye, Girl Once We Anticipated Together» screens, advances A-lister her directly, if oneself give her 12 good song matching movies to promote again, Du Wei can definitely become existence of film and television amphibious Mingxingli phenomenon level! 自己最近没有给杜薇写新歌,外界看起来似乎杜薇逐渐有些沉寂,李牧却计划着一旦《那些年,我们一起追过的女孩》上映,直接把她推到一线演员行列,如果自己再给她一两首好歌搭配电影推出,杜薇肯定能成为影视两栖明星里现象级的存在！
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