RINAPE :: Volume #8

#799: Significant good!

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Monday in the morning, the Li Mu long-awaited good news passed on finally. 周一上午,李牧期待已久的利好消息终于传了出来。 First is the Taobao net receives the official document of Economic and Trade Committee officially, in the document said, the Economic and Trade Committee after the appraisal, decides the Taobao net and Taobao Logistics localization for „high technology and new technology key model enterprise” , implements five years of tax relief to the Taobao net the preferential policy, concrete is: Exempts the enterprise income tax the first year to the second year, the third year to the fifth year according to cutting in half collection enterprise income tax. 先是淘宝网正式接到经贸委的红头文件,文件中称,经贸委经过评估,决定将淘宝网以及淘宝物流定位为“高新技术重点示范企业”,其中,对淘宝网实行五年减免税收的优惠政策,具体为:第一年至第二年免征企业所得税,第三年至第五年按照减半征收企业所得税。 To Taobao Logistics, while implementing the policy benefit of same five years of tax relief, gives the Taobao Logistics three years of freight transportation automobile purchase tax to exempt, the import duty to exempt the preferential policy that and value added tax makes up draws back, additional only limiting condition is: All in the freight transportation automobile that under this preferential policy purchases, in five years cannot any form sell and renting use to the third party company. 对淘宝物流,则在实行相同的五年减免税收的政策优惠的同时,给予淘宝物流三年货运汽车购置税全免、进口税全免以及增值税补退的优惠政策,附加的唯一一个限制条件是:所有在此优惠政策下购买的货运汽车,五年内不得以任何形式出售、租赁给第三方公司使用。 Five years of tax relief, this policy to two enterprises, the significance is major, because the internet enterprise must put , the continuous fever money continuously, wants to achieve the profit to be difficult in the account, often market value 100 billion internet enterprises continue several years of continual account to lose money, but, the although account loses money, however the running water of enterprise is giant, the undertaken payment of taxes scale is extremely also huge, in this case, preferential policy of tax relief, Li Mu and Liu Qiangdong on excited wants to support to sob. 五年减免税收,这个政策对两个企业来说,意义非常重大,互联网企业因为要持续不断的投入、持续不断的烧钱,想在账面上做到盈利非常困难,往往一个市值千亿的互联网企业持续几年连续账面亏损,可是,虽然账面亏损,但是企业的流水巨大,承担的赋税规模也极其庞大,在这种情况下,减免税收的优惠政策一出,李牧和刘镪东就激动的想要相拥而泣。 In addition, the senior leadership issues the written comments, each region government deals with the high technology and new technology model enterprise to give the green light, must achieve on the land resource, the transport resource and human resources supports. 除此之外,高层领导下达批示,各地政府应对高新技术示范企业大开绿灯,在土地资源、交通资源以及人力资源上务必要做到鼎力支持。 Directly the Economic and Trade Committee awards „high technology and new technology key model enterprise” this reputation gold content was really high, light/only by this reputation, the Taobao net and Taobao Logistics can like a crane among chickens in all internet enterprises, several other software and hardware development company although also had the reputation of model enterprise, but was topped „key” two characters, only had the Taobao net and Taobao Logistics these two. 经贸委直接授予的“高新技术重点示范企业”这个名头含金量实在是太高了,光靠这个名头,淘宝网和淘宝物流就可以在所有互联网企业里鹤立鸡群,其他几个软硬件研发公司虽然也有示范企业的名头,但被冠上“重点”二字的,仅有淘宝网、淘宝物流这两家。 Taobao can attach great importance, very some first-year university student reasons are because it at the beginning of being established to have exposed it the effect and promoter action to the real economy, at present any internet enterprise does not have such profound significance, is not good Muye Science and Technology. 淘宝之所以能够受到如此重视,很大一部分原因是因为它在成立之初就已经展露出它对实体经济的影响及促进作用,眼下任何一个个互联网企业都不具备这样深远的意义,就连牧野科技都不行。 Beforehand Brand Day, realized Li Mu to lift up high the skyer thoroughly the goal, advanced in the Taobao net an unprecedented position directly, created the tax to create income to drive supply chain and employment hardware manufacturing enterprise with these is different, the influence of Taobao net, did not limit in any hardware production, but to the entire retail as well as manufacturing industry the huge role, can stimulate the domestic demand regarding this significantly the enterprise, the government will naturally regard as important especially. 之前的一个品牌日,彻底实现了李牧高举高打的目标,直接把淘宝网推到了一个前无古人的位置上,和那些创税创收带动产业链和就业的硬件生产企业不同,淘宝网的影响力,不局限在任何一种硬件生产上,而是对整个零售业以及制造业的巨大拉动作用,对于这个能够大幅度拉动内需的企业,政府自然会格外看重。 Except for the significance enormous reputation, and materially beneficial proficient reduction of tax policy, the freight vehicle purchase meets the policy that the tax exempts, verified the government to Taobao and to e-Commerce greatly hopes, the attitude of government is very obvious, this is must casts off the burdens in all tax revenue for Taobao as well as Taobao Logistics, making them cast off the stance to go all out to proceed to clash. 除了意义极大的名头,以及实惠到家的税收减免政策,货车购置逢税就免的政策,也印证了政府对淘宝、对电子商务的巨大期许,政府的态度很明显,这是要为淘宝以及淘宝物流摘掉所有税收方面的负担,让他们甩开架势拼命往前冲。 These policy, Taobao Logistics almost meets all requirements of soaring. 这几个政策一出,淘宝物流几乎已经具备了腾飞的所有条件。 In Li Mu of Taobao net with to be excited in together Brother Liu, Brother Liu has started to calculate these policies of reduction of tax to be able saves how much money for the Taobao net and Taobao Logistics, however, has not waited for him to be clear, after 20 minutes, another huge good news comes. 身在淘宝网的李牧与同在一起的刘师兄激动不已,刘师兄已经开始盘算这些税收减免的政策能为淘宝网和淘宝物流节省多少钱,然而,还没等他算明白,二十分钟后,又一个巨大的利好消息传来。 The Economic and Trade Committee sends out the invitation to many well-known computer complete machine manufacturing enterprises and well-known electrical appliances manufacturing enterprises simultaneously, Hasee also in the invitation list, according to news that side Hasee passes on, this Economic and Trade Committee invited Hasee was: Goes to the capital to discuss about speeding up the home computer popularizes the speed the related subject. 经贸委同时向多家知名电脑整机生产企业、知名家电生产企业发出邀请,神舟也在受邀之列,根据神舟那边传回来的消息,这次经贸委邀请神舟的由头是:进京探讨关于加快家用计算机普及速度的相关议题。 although the specific detail has not disclosed „computer enters a city”, but Li Mu is very at heart clear, the Economic and Trade Committee acts to talk with the computer and household electrical appliances producer, this means that the high-level affirmation has passed „computer to enter a city” as well as „home appliance to the countryside scheme” these two national policies, after talking the related enterprise, formulates the good related rule, should immediately begin in certain provinces and cities does the pilot. 虽然没有把“电脑进城”的具体细则透露出来,不过李牧心里很清楚,经贸委出面约谈计算机和家用电器生产商,这意味着高层肯定已经通过了“电脑进城”以及“家电下乡”这两个国家政策,约谈相关企业、制定好相关规则之后,应该就会立刻着手在某些省市搞试点了。 Home appliance to the countryside scheme and Li Mu and have no relations, he does not prepare to mix, but „computer entered a city” to him the significance too to be significant, once this main key decided that also means that the country was in the stage of government support to the internet development, to the entire industry, was a huge good news. 家电下乡与李牧并没有什么关系,他也不准备掺和其中,但是“电脑进城”对他来说意义就太重大了,一旦这个基调定下来,也就意味着国家对互联网发展进入了公开政策支持的阶段,对整个行业来说,都是一个巨大的利好消息。 Brother Liu said excitedly: „Hasee this time really must take off, we have 4999 complete machines reduce to 4299 spaces, if matches the government subsidy again, reduces the complete machine to 4000 Yuan is not the issue! The desktops within 4000 Yuan, this price friendly was too simply high, the market receptivity, is the competitiveness, is unequalled.” 刘师兄兴奋的说:“神舟这次真的要起飞了,我们已经具备把4999的整机降低到4299的空间,如果再搭配政府补贴,把整机降低到4000元以内都不是问题！四千元以内的台式机,这个价格友好度简直太高了,无论是市场接受程度,还是竞争力,都无与伦比。” Li Mu said: „The Hasee capacity is the major problem, waits for ‚computer to enter a city’ the policy to decide specifically, must make Wu Haijun quickly make round financing to receive in exchange for the cash expansion capacity, according to this speed develops, at this time next year Hasee can go on the market.” 李牧说:“神舟的产能是大问题,等‘电脑进城’的政策具体定下来,要让武海军迅速做一轮融资来换取现金扩充产能,照这个速度发展下去,明年这个时候神舟就能上市了。” Brother Liu simply said: „Wu Haijun must open Yanjing to attend the symposium of Economic and Trade Committee quickly, when the time comes I communicate with him.” 刘师兄便道:“武海军很快就要开燕京参加经贸委的座谈会,到时候我跟他沟通一下。” Li Mu nods, asked him: „That side Lei Jun hasn't replied?” 李牧点了点头,问他:“雷君那边还没有回复？” Brother Liu said: „Temporarily did not have.” 刘师兄说:“暂时还没有。” Li Mu simply said: „That waits again, I believe that Lei Jun will certainly comply with our purchases to invite finally, you make under the hand person start to arrange the promotion of books sale now, once we received Joyo.com, must persecute to death Dangdang with the quickest speed, cannot let it very to next year.” 李牧便道:“那就再等等,我相信雷君最终一定会答应我们的收购邀约,你现在让手底下的人就开始着手筹备一下图书销售的促销活动,一旦我们收了卓越网,就要用最快的速度把当当逼死,绝不能让它挺到明年。” „Good.” Brother Liu nods: „I tell today.” “好。”刘师兄点点头:“我今天就吩咐下去。” Li Mu asked him: „You the day general merchandise that did dig from Procter & Gamble and Unilever sell the talent to arrive?” 李牧问他:“你从宝洁、联合利华挖的日化百货销售人才到位了没有？” Brother Liu said: „Several essential candidates have basically come to an arrangement about the condition, they walked the transfer processing.” 刘师兄说:“几个关键人选基本上已经谈妥条件,在等他们走离职手续。” Li Mu said: „Urged that makes them arrive at the post as soon as possible, really cannot in the short-term arrive at the post, makes them break a contract directly, the concrete liability of compensation we come to undertake for them, hurry to make to arrive, I must launch the second promotion, pushes wave of daily use articles fiercely.” 李牧说:“催促一下让他们尽快到岗,实在不能短期内到岗的,就让他们直接违约,具体的赔偿责任我们来替他们承担,赶紧把人弄到位,我要启动第二个促销活动,猛推一波日用百货。” From the Brand Day data, Li Mu realized that a Taobao present major Problem Online shopping the frequency is too low, particularly user's Online shopping behavior to the daily use articles has not been familiar with, Brand Day made the user have online purchased the electronic products the custom and consciousness, now Li Mu must use the new round of promotion, making the user foster online purchases the daily use articles the custom. 从品牌日的数据上,李牧就意识到淘宝眼下的一个大问题-网购频次太低,尤其是用户对日用百货的网购行为还不习惯,品牌日让用户有了在网上购买电子产品的习惯和意识,现在李牧就要用新的一轮促销活动,让用户养成在网上购买日用百货的习惯。 Brother Liu sees Li Mu to worry, therefore then complies immediately, said: „I make the manpower dock as soon as possible, urged that they arrive at the post in the near future instantly.” 刘师兄见李牧如此着急,于是便立刻答应下来,说:“我让人力尽快对接,催促他们近期即刻到岗。” Li Mu nods, asked him: „That side German Beumer how?” 李牧点了点头,问他:“德国伯曼那边怎么样了？” Brother Liu said: „I let them according to your instruction, was admitted to the local best hotel, to rent the local best car(riage) and driver, spent is also generous before the German, a weekend, they asked the Beumer person to have two food, the Beumer person had changed the attitude to them, yesterday evening, the Beumer person invited them to visit the production line and equipment demonstration today, the Berlin time compared with us late seven hours, it is estimated that they in afternoon of today's Yanjing time to the Beumer visit.” 刘师兄说:“我让他们按照你的吩咐,住进了当地最好的酒店、租了当地最好的车和司机,在德国人面前花钱也非常慷慨,一个周末,他们请伯曼的人吃了两顿饭,伯曼的人已经对他们转变态度了,昨天晚上,伯曼的人邀请他们今天参观生产线及设备演示,柏林时间比我们晚了七个小时,估计他们会在今天燕京时间的下午到伯曼参观。” Saying, Brother Liu is adding: „The news that feeds back from front person in charge looked, the transformation of Beumer is truly big, visit the premises of matter our representative, they have been ambiguous are not willing to arrange, this time is they invites on own initiative.” 说着,刘师兄补充道:“从前方负责人反馈回来的消息看,伯曼的转变确实很大,参观的事情咱们的代表之前提过,他们一直含含糊糊不愿安排,这次是他们主动邀请的。” Li Mu nods, satisfied saying: „So long as they treat as the true potential customer to regard that's alright us, five years of reduction of tax, this policy good is really big, before then, I who we brought have not dared easily to move the redundant fund in Taobao account period temporarily, but there is this good support, I thought that we can first use that sum of money, the first important use was to supplement the logistics invests, directly auto-sorting equipment on six big logistics bases.” 李牧点点头,满意的说道:“只要他们把我们当做真正的潜力客户去看待就行,五年税收减免,这个政策给我们带来的利好实在是太大了,在这之前,我暂时还不敢轻易动淘宝账期内的冗余资金,不过有这个利好支撑,我觉得我们可以先把那笔钱利用起来,第一个重要的用处就是追加物流投入,直接在六大物流基地上自动分拣设备。” Saying of Liu Qiangdong also very approval: „Since the attitude of government support is so firm, we pick up the development speed, is to the forward response of government.” 刘镪东也非常赞同的说道:“既然政府支持的态度这么坚决,我们加快发展速度,也算是对政府的正向回应。” The Li Mu nod said: „In the future your key energy as centralized as logistics, I am responsible for the day-to-day operation of Taobao net.” 李牧点头道:“未来你的重点精力集中到物流上来,我来负责淘宝网的日常运营。” Then, Li Mu sighed one: „If can dig Lei Jun, I was really am free from worry!” 说罢,李牧感叹一声:“要是能把雷君挖过来,那我真是太省心了！” ...... …… By afternoon, the Taobao net and Taobao Logistics attained the huge supportive policy the news to spread over the entire internet industry. 到了下午,淘宝网和淘宝物流拿到巨大扶持政策的消息传遍了整个互联网行业。 To other industry peers outside e-Commerce, this news is enviable, the internet industry compels the undertaking is not easy painstakingly, can have already quite awesome that the investment bank relates, but was looked upon with favor, to be compared by the high level by „spoiled child who” the government approves with Li Mu this type, feels dwarfed simply. 对电子商务之外的其他行业同行来说,这个消息让人羡慕,互联网行业苦逼创业不容易,能有投行关系的就已经相当牛逼了,但是跟李牧这种被高层垂青、被政府认可的“骄子”比起来,简直是小巫见大巫。 In the history had not had any internet Corporation to have government so support, but Li Mu is also always making all kinds of history. 历史上还不曾有任何一个互联网公司得到过政府如此鼎力的支持,而李牧也总是在创造着各种各样的历史。 Was in Hangzhou Boss Ma to be suffered to go crazy by Li Mu quickly, before Li Mu's interview, news hiding the sky and covering the earth, the Taobao net crest of wave was unmatched, own LeTao net completed the completely safe preparatory work, but could not wait for a getting online good opportunity. 身在杭城的马老板已经快被李牧折磨到发疯了,之前李牧的专访一出,新闻铺天盖地,淘宝网风头一时无两,自己的乐淘网做好了万全的准备工作,但死活等不到一个上线的好机会。 LeTao to Boss Ma, looks like fights four in landlord three, it is in Zheng Fu the smallest bomb, is the only bomb, but the smallest bomb is also a bomb, if seizes the time, four three can also secure the victory, but if not seize well the time, ahead of time three throws four, that LeTao was very possible to get online became the cannon fodder. 乐淘对马老板来说,就像是斗地主里的四个三,它是整副牌里最小的炸弹,也是自己唯一的炸弹,但最小的炸弹也是炸弹,如果把握好时机,四个三也能锁定胜局,但是如果把握不好时机,提前把四个三扔出去,那乐淘很可能一上线就成了炮灰。 Originally after Boss Ma also wants waits for the heat degree of Taobao net to reduce, immediately gets online LeTao, and vigorous promotion of matching online offline, but waits till the present painstakingly, the heat degree of Taobao net just started to reduce, the government gives Li Mu huge good finally, believes Taobao by „high technology and new technology key model enterprise” reputations as well as various supportive policies, quick can become the object who the whole society pays attention. 本来马老板还想等着淘宝网的热度降低之后,立刻上线乐淘并且搭配线上线下的大力推广,但是苦等到现在,淘宝网的热度刚开始降低一点,结果政府又给李牧一个巨大的利好,相信淘宝凭借“高新技术重点示范企业”的名头以及各种扶持政策,很快又能成为全社会关注的对象。 Saw that the opposite party non-stop the running sign, Boss Ma not only at present general irritable, if Li Mu smooth rapid development, finally in hand on remaining two king Zha time, oneself these four small three, even if no a tenth cannon fodder, must feel stifled in the hand! 眼看对方不停跑牌,马老板眼下不只是一般的急躁,如果李牧一路顺畅的飞速发展,最后手里就剩下俩王炸的时候,自己这四个小三就算没成炮灰,也得憋死在手里了！ What to do!!! 怎么办！！！
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