Goes home, bustled about an all dayLi Muwhole personfeelingto be especially tired, alwayssaid that desperately, slow, time that but the matterpiledaltogether, whichmattercould not discard, cannotlose.
回到家中,忙碌了一整天的李牧整个人感觉格外疲乏,总是说不拼命、慢着点儿,但是事情一股脑都堆上来的时候,哪件事都丢不掉,也不能丢。Li Murealizesnowfinally, Executive and lifework and rest of richest family of misterprevious lifeWan Da why so hurried, every day around 6 : 00 get out of bed, around 7 : 00 to arrive at the company, in the morningmeetsto ride the private planeto go toanothercityat noondirectly, in the afternoon attended someeventinanothercityorholdssomeconference, in the evening the darkness the private planecarried the thirdcityhimagain, mustcontinueto worktothere, sleepingtimepossiblyis12 : 00 am, thenhastyrests for 56hours, changesisbusy a day.李牧现在总算体会到了,上辈子万达的老总、首富先生的生活作息为什么那么匆忙,每天六点多起床、七点多到公司,上午开个会中午就直接坐私人飞机去另一个城市,下午在另外一个城市出席某个活动或者召开某个会议,晚上天黑了私人飞机再度将他载到第三个城市,到了那里也还是要继续工作,睡觉的时候可能已经是凌晨12点,然后仓促的睡五六个小时,起来变又是忙碌的一天。Li Muhas not arrived at that level of richest familymisternow, but the matterare still many, anywantsto doin a big way the business, makesenterpriseExecutive that supply chain, makes the ecologychain, being heavily engaged that basicallyis busy, Li Mu is also same, Muye Science and Technologyissupply chainand an ecology; The Taobaonetissupply chainand an ecology, thesetwosupply chaininprevious lifeare the supercarriers of 2000hundred millionUSDranks, must be steeredbyoneself, naturallyistired enough to wantsto spit.李牧现在还没到首富先生的那个层次,但是事情依旧是已经不少了,凡是想把生意做大、做成产业链、做成生态链的企业老总,基本上都忙的不可开交,李牧也是一样,牧野科技是一条产业链、一个生态;淘宝网又是一条产业链和一个生态,这两个产业链在上辈子都是两千亿美元级别的超级航母,现在要让自己一个人掌舵,自然是累到想吐。Howeverhehas not chosen.
但是他没有选择。Li Mualsounderstoodfinally, whyso manybillionaires, evenwas the superwealthy men of 10 billionand100 billionnet worthwas so rich, but must spell, because ofmoretotheirlevels, theymoremustgo all out, in the entiremarketallwas the enemy who took itselfto treat as the biggestcompetitor, theyalways, seek for the weakness that ononeselfexposedregardingthemselves, butasholding fast at the position, opened up territoryto develop the earthmilitary officer, the wealthy men of 100 billionnet worth must continuallyexpandandenhanceoneselfstrength, canbe in an impregnable positionby.李牧也终于理解,为什么那么多亿万富翁,甚至是百亿、千亿身家的超级富翁那么有钱了,还要那么拼,因为越是到了他们那个层次,他们才越要拼命,整个市场上全是把自己当做最大竞争对手的敌人,他们总是在围绕着自己、寻找自己身上暴露出来的弱点,而作为坚守阵地、开疆拓土的将领,千亿身家的富翁也要不断的扩充与提升自己的实力,才能让自己立于不败之地。On the businesslike the boat sailing against the current, if unable to move forward , one will inevitably lag behind, ifTencentis holdingQQ, thenitis impossibleto be bigger and stronger.
生意场上如逆水行舟,不进则退,如果腾训只是抱着一个qq,那么它根本不可能做大做强。Chief Mamustmaintain the maximumstrategicsensitivityfrequently, expands the strength to resistvariousenemies, thereforehewill makeQQGame HallandQQGame and QQspace and QQshow, PO Box QQandTencenttm and QQnetandWeChat, will not investbigpile of all kinds ofcompanies, the film and televisioncompany, the entertainment company, the ticketcompany, e-CommerceCorporation and software companyevensearch the company.马总必须时刻保持最高的战略敏感度,扩充实力以抵御各种敌人,所以他才会做qq游戏大厅、qq游戏、qq空间、qq秀、qq、腾讯tm、qq网、微信,更不会投资一大堆各种各样的公司,影视公司、娱乐公司、票务公司、电商公司、软件公司甚至是搜索公司。All theseallnotbecause ofgreedy, buttomaintain the positionmusthave the strategic layout that alsobecause the strategic layoutis powerful, the ecologyclosed loopis powerful, maybecome the giant.
这一切的一切不是因为贪心,而是为了保住地位所必须要有的战略布局,也正是因为战略布局强大、生态闭环强大,才有可能成为巨头。Whyotherwisein the Chinagiantcompanydoesn't have360? A model of softwarealsoachieveshundreds of millionsinstalled capacities, but the ecology is actually not ablealsoTencentto place on a par, thereforetheyin2016alsoonlyachieved100hundred millionUSDin the estimate value of overseascapital marketabout, merelyisTencenttwenty1, the biggestreasonis the ecology is completely not a magnitude.
否则为什么华夏巨头公司里面没有360?一款软件同样做到几亿装机量,但是生态却根本无法也腾训相提并论,所以他们在海外资本市场的估值在2016也只做到了100亿美元左右,仅仅是腾训的二十几分之一,最大的原因就是生态完全不是一个量级。
The importance of ecologyis not only attacking, but also is defending, makes the analogywith an industry of edgevery much: Why can Tencentmake the QQmusic? QQmusicbesidesseizingsomemusicusers, what but alsothere isto affect?
生态的重要性不仅在进攻,还在防守,拿一个很边缘的产业来作比喻:腾训为什么要做qq音乐?qq音乐除了占领部分音乐用户之外,还有什么作用?Actually, itsfunctionbig.
其实,它的作用大了去了。
The Tencententireecologywantsto be relatedwith the music, needs the QQmusicto support.腾训的整个生态只要和音乐相关的,就需要qq音乐来支持。Space backgroundmusic;Diarybackground music;Saidpersonally the sharemusic and TencentWeibo (Micro Blog)sharemusic, oris a songwantsto adoptQQ or QQ miles to recommendto the friendandsharedirectlyin the friendcircle, these and musicrelateduser behavior, is the QQmusicis conducting the support.
空间背景音乐;日志背景音乐;个人说说分享音乐、腾训微博分享音乐、或者是一首歌想直接通过qq推荐给朋友、分享在朋友圈里,这些和音乐相关的用户行为,都是qq音乐在进行支撑。What to doifTencentdoesn't have the QQmusic business? Theirusers'demandabout the musicneeds the products of othercompetitorsto solve, when the time comesnot only the user experience of Tencentwas affected, the keywill beownplatformwill becomeotherplatformsto raise the channel of user, NetEasecloudYinleurgesownuserto shareheremutually, how can Tencentlook on the friendcircleto share is the support of NetEasecloudYinle, sun-dried shelled shrimpmusic that the musicwill use? The truesolutionisbuildsownmusicsupportinownecology, lets the userinownecological systemswithownmusicproduct, evenalsousesownmusicproductinotherecological systems.
如果腾训没有qq音乐业务怎么办?那他们的用户关于音乐的需求就需要其他竞争对手的产品来解决,到时候不但腾训的用户体验受影响,关键是自己的平台会成为其他平台养用户的渠道,网易云音乐在这里撺掇自己的用户相互分享,腾训怎能坐视朋友圈里分享音乐用的全是网易云音乐、虾米音乐的支撑?真正的解决之道就是得在自己的生态内搭建自己的音乐支撑,让用户在自己的生态体系内用自己的音乐产品,甚至在其他的生态体系内也用自己的音乐产品。
The music service that does not only havebigroom for profitsmustspell, let alonetheseroom for profitshugedomains, for example: Traveling, ticket, group buy, e-Commerceas well aso2oandshareeconomy? Thesebigprojects, Li Mumustguaranteeoneselfstartis quicker, accurateandis more ruthless, only by doing so, cankeep the position of giant.
光一个没有多大利润空间的音乐服务就要这么拼,何况那些利润空间巨大的领域,例如:旅游、票务、团购、电商以及o2o和分享经济?这些大项目,李牧必须保证自己下手的更快、更准、更狠,只有这样,才能维持巨头的地位。
The internetindustryhas not monopolizedforever, only then the crisis, wantsto avoid the crisis, mustbecome the giant, butwantsto become the giant, mustattend to every detailin the coredirection.互联网行业永远没有垄断,只有危机,想避免危机,就要成为巨头,而想成为巨头,必须要在核心方向面面俱到。
After achieving the giantrank, cannot be lax, oncediscovered that the opponentwas himselfnot to do, oneselfwantedrecklesslymadethisbusiness, met as an equal to the opposite party, even ifput up the cashcrazily, he himself who even ifput up the cashto poundsuspected the life, he must consumewith the opposite party, seemed like the dropdrop and quickpastepiclevelburnsmoneywar, is completely a unrestrained gambling.
做到巨头级别之后,更是一刻也不能松懈,一旦发现对手做了自己没做的,那自己就要不顾一切的把这一块业务做起来,跟对方分庭抗礼,哪怕狂砸钱、哪怕砸钱砸的他自己都怀疑人生,他也要跟对方耗下去,就好像是滴滴和快的当年的史诗级烧钱战争,完全就是一场豪赌。Both sidescannotlook on that the opposite partymonopolizesthismarket, must therefore keeppounds the chip, each otherto keep in balancetowardinfiercely, moreovermorepoundsis more ruthless, pounds the chip on finaltable is too big, everyoneis not willingto receive the hand, the onlysolutionisboth sidessitsto chat, nowon the desktopso manychips, haveyouto throw, hasmeto throw, manysurroundingbet, continue pound is not goodtowhom, wediscussed a proportionsimply, itsminute/share.
双方谁都不能坐视对方把这个市场独占,所以就要不停的往里猛砸筹码、彼此制衡,而且越砸越狠,砸到最后桌上的筹码太大,大家谁都不愿收手,唯一的解决办法就是双方坐下来聊一聊,现在桌面上这么多筹码,有你投的,有我投的,还有很多外围下注的,继续砸下去对谁都不好,干脆咱们谈个比例,把它分了。The one whodrops the dropto be quickisso;Youku Tudouisso;58go to the market is also so;WhichCTripgoes is also same.
滴滴快的是如此;优酷土豆是如此;58赶集也是如此;携程去哪儿也是一样。IfLi Mudiligently, does not determine that nowimmediately the overwhelming superiority, seizes the high groundalone, laterwill certainly come across the similarissueincertaindomains.
如果李牧现在不努力,不立刻确定绝对优势、独自占领高地,以后就一定会在某些领域遇到类似这样的问题。Oneselfput up the cash, somepeopleput up the cashto do againstwithoneself, biteseach other, to divertmutually, thisfeelingwas too passive.
自己砸钱,就有人砸钱跟自己对着干,互相咬住对方、互相牵制,这种感觉太被动了。Li Mumustdo, stands erectdirectlyQQinimmediateInstant MessengerandTaobaoine-Commercesuchoverlordlevelposition, does not dare saying that blocksallopponentscompletely, butmustguaranteeabsolutelyoneselfin the highest place, making the remainingcompaniesdig the foodinoneselfbowl, moreoverlife and death that musthitmutually.李牧要做的,是直接竖立起qq于即时通讯、淘宝于电商这样的霸主级地位,不敢说把所有对手封杀殆尽,但绝对要保证自己在最高处,让剩下的公司在自己的碗边刨食,而且还要互相打的你死我活。
......
……Taking a bathtime, Li Mumanaged the train of thought in brainwhile convenient, at presentwill havefourdomains to achieve the giantinevitably:
洗澡的时候,李牧顺便理了理大脑中的思绪,眼下自己有四个领域势必要做到巨头:internetfloodentertainmententerpriseMuye Science and Technologycentered onQQ;
一个是以qq为核心的互联网泛娱乐企业牧野科技;e-CommerceenterpriseTaobaonetcentered onTaobao;
一个是以淘宝为核心的电子商务企业淘宝网;Onlinepayment businessAlipaycentered onAlipay
一个是以支付宝为核心的线上支付企业支付宝Finallyofflinelogistics enterpriseTaobao Logisticscentered onTaobao Logistics.
最后是以淘宝物流为核心的线下物流企业淘宝物流。previous life, Tencentoccupied entire firstpoint, as well as232pointspart;Alioccupied the secondandthirdpointmajority;Thesetwocompaniesadd, can1, 2and3fully occupycompletely, thishappen toconforms to the Li Mupresentpatternplan.上辈子,腾训占全了第一点,以及二三两点的一部分;阿里占了第二、三点的大部分;这两家公司加起来,可以把一、二、三全部占满,这正好符合李牧眼下的格局规划。As for the fourthpoint, previous lifewas occupiedmost probably, ownTaobao LogisticsbySF Expressis also startingat present, has an early startandalsohas the resourceslinkage, the rise of Taobao Logisticsis certainly just round the corner, onceitgets up, the proportion of domesticexpressindustrycertainlyhighprevious lifeSF Express, therefore the position of gianthas basically lockedahead of time.
至于第四点,上辈子是被顺丰占了大半,眼下自己的淘宝物流也在起步,起步早、又有资源联动,淘宝物流的崛起一定指日可待,一旦它起来,国内快递行业的占比一定会高过上辈子的顺丰,所以巨头的地位基本上已经提前锁定。Has taken a bath, lieson the bed, Li Mufor fear thatcontinuedeeplyto ponderonthiscareerdevelopmentlineagain, the firstmatter that thereforelies downwaspulls out the cell phoneto hittoSu Yingxue.
洗过澡,躺在床上,李牧生怕自己再继续就这事业发展线深入思考,于是躺下的第一件事就是掏出手机给苏映雪打了过去。Nowtimeabout11points, Su Yingxuehas not rested.
现在时间将近十一点,苏映雪还没睡。Shealsotaking a bath of early, lieson the bedsuperior the Li Mu'stelephone, is goodbecause ofLi Mubusilynottelephonedto forgetthis.
她也早早的洗完澡,躺在床上等着李牧的电话,好在李牧没有忙的把这通电话忘了。Received the Li Mu'scall, the Su Yingxuemoodpromotedinstantaneouslymuch, came upthenconcernedaskingLi Mu: „Did youlie down?”
接到李牧的电话,苏映雪的心情瞬间提升了不少,一上来便关切的问李牧:“你躺下了吗?”„Un.”Li Mushows a faint smile, said: „Justtook a bathto lie down, is a little tired, you?”
“嗯。”李牧微微一笑,说:“刚洗完澡出来就躺下了,有点累,你呢?”„Mylying downa while.” The Su Yingxuesoundis very lowis very gentle, was almost the lightlanguagesaidin a soft voice: „Yourselfmusttake care, do not spell.”
“我躺下一会儿了。”苏映雪声音很低很温柔,几乎是轻声轻语的说:“你自己要多注意身体,不要太拼了。”Li Mucomplied withone, said with a smile: „Good, waitsto finish the present, can the loosena bit faster.”李牧应了一声,笑道:“好,等忙完这一阵子,就能松快点儿了。”Su Yingxuesaid: „Youalwayssay, frombusy3321timesaid,finally the matterone after another, has not seenyouto be relaxed, on the contrarywasmore and morebusy.”苏映雪不禁说道:“你总是这么说,从忙3321的时候就这么说,结果事情一件接着一件,没见你轻松下来,反倒是越来越忙了。”Li Muoverwhelming majorityindustrieshave publicizedat presentacross the country, thereforethenalsono longerevades, saidtoSu Yingxuedirectly: „Ithrewfivehundred million to make the logistics, butthismoneyin my opinionfutile attempt, ifoperatedwell, 500 millionpounded to make the logistics the trayfirsttransfer, if the operationwere not good, perhaps500 millionpounded a dead end, therefore not carefulwas not good.”李牧眼下绝大部分的产业都已经在全国范围内公开了,于是便也不再避讳,直接对苏映雪说:“我投了五个亿要做物流,但这钱在我看来还是杯水车薪,如果操作得好,五亿砸进去就能让物流的盘子先转起来,如果操作不好,五亿没准砸出一个死局,所以不上心不行啊。”Su Yingxueun, hesitated for a moment, the tone of inquirysaidgently: „Telephoneswith great difficulty, leftchats the matter of workwithmeagaingood?”苏映雪轻轻嗯了一声,迟疑片刻,询问的语气说:“好不容易通个电话,就别再跟我聊工作的事情了好不好?”
The Li Muheartwells upintermittentlyashamed, hastilysaid: „Good, did not chat the work.”李牧心底涌上阵阵羞愧,急忙说道:“好,不聊工作。”Su YingxueintelephonethatVung Tau the moment, askedhim: „SinceIcome backnow, do youthinkme?”苏映雪在电话那头顿了片刻,问他:“从我回来到现在,你想我吗?”Li Musayingwithout hesitation: „Thinks that thinks certainly.”Then, Li Musubconsciouswantsto supplement an explanation, althoughoneselfalsodespise himselfalwaysto taketoobusily, whengave a pretext, butoneselfbusilyalsotrulywere the fact.李牧不假思索的说道:“想啊,当然想。”说完,李牧下意识的想补充一句解释,虽说自己也鄙视自己总拿太忙当借口,但自己忙也确实是客观事实。didn't expect, Su Yingxuetohimhad not said that the opportunity of secondwords, the soundfirst timeis passingnumbasking: „Youtoldme, how did youusuallythinkmy?”没想到,苏映雪没给他说第二句话的机会,声音头一次透着一股酥麻的问:“那你告诉我,你平时都是怎么想我的?”Li Muknew that Su Yingxuewas so long, two peopleinalso were so together long, Su Yingxuewiththistonespeech first time, Li Muonlyfeels likehersound to be away from a wirelesssignal propagationdifferent kindelectric current, is out of controlsomewhatto tingle with numbnessby the entirebodyfrom inside to outside.李牧认识苏映雪这么久了,两人在一起也这么久了,苏映雪用这种语气说话还是头一遭,李牧只觉得好像她的声音能够隔着无线信号传递一种别样的电流,让自己整个身体从内到外都禁不住有些发麻。
The Li Mutonehadseveralpointsteaseto sayintentionally: „Ithink that yourwayhasmanytypes, whichtype do youwantto listen to?”
紧接着,李牧语气故意带着几分挑逗的说:“我想你的方式有很多种,你想听哪种?”Su Yingxueis nipping the lower lipthat side the telephonelightly, blushesbashfullyactuallyhas the courageto askhim: „HowIwantto listen toyouto thinkmenow.”苏映雪在电话那边轻咬着下唇,羞赧却又鼓起勇气来问他:“我想听你现在怎么想我。”
To display comments and comment, click at the button