Home appliance to the countryside schemespendsaiming at the stimulation, cuts the interest ratewith the bankin the primary purposereaches the same goal or conclusion from different approaches.
家电下乡意在刺激消费,和银行降息在根本目的上殊途同归。
The goal that the bankcuts the interest rateisto let the peopletakesfrom the bankmoney, but„home appliance to the countryside scheme” the goalisto let the peoplefrom the pocketgoes outflower of money.
银行降息的目的是让民众把钱从银行拿出来,而“家电下乡”的目的是让民众把钱从口袋里花出去。
To stimulate the retaileconomy, must first do is to make the cash in peoplepocketrun, the peopletake the purchaseproduct and nationalimprovementtax revenue and enterpriseimprovementincomeandenterpriseto bringmorejobs, moremoneyto re-enter the pockets of peopleto the societymoney, forms a benignhealthto circulate, only by doing so, the economycanlive.
想要盘活零售经济,首先要做的就是让民众口袋里的现金跑起来,民众把钱拿出来购买产品、国家提升税收、企业提升收入、企业给社会带来更多的工作岗位、更多的钱重新进入民众的口袋,形成一个良性健康循环,只有这样,经济才能活起来。If the peopleimport the bag, to coversolidmoneyChuai, the enterprises of various trades and occupations, the volume of production and marketingwill come under the enormous influence, few that because the won't sellthereforemakes, becausemakesfew, therefore the employment postis insufficient, unemployment raterises, because the unemployment raterisesthereforedoes not havemoney, becausewithoutmoneythereforedoes not dareto spendrandomly, thisformed a vicious circle, like the myocardial infarction, making the cashlose the circulationvigor.
如果民众把钱揣进口袋、捂得严严实实,各行各业的企业,产销量都将受到巨大影响,因为卖不动所以造的少,因为造的少所以就业岗位不足、失业率上升,因为失业率上升所以没有钱,因为没有钱所以更不敢乱花,这就形成了一个恶性循环,如同心肌梗塞,让现金失去流通活力。
The powerfuldomestic demandcanbring the powerfulmarket, the US (America)automobile industryis developed, the auto marketis developed, the basic reasonisbecause the consumer autoabilityis exuberant, Chinawill become the world's largest auto manufacturer and largest automobileconsumermore than tenyearslater, the reason is also promotion that becausedemanded, without the powerfuldomestic demand, onlypossiblybecame the largest auto manufacturerdepending on the inexpensivelabor force?
强大的内需才能带来强大的市场,美国汽车工业发达、汽车市场发达,根本原因是因为汽车消费能力旺盛,华夏在十几年后会成为世界第一大汽车生产国、第一大汽车消费国,原因也是因为内需的提升,如果没有强大的内需,仅凭低廉的劳动力又怎么可能成为第一大汽车生产国？Li Muunderstands that the importance of domestic demand, Minister Zhen must understandat hearta lot than muchLi Mu.李牧明白内需的重要性,甄部长心里比李牧还要明白得多得多。
The internaleconomic policy, did not discussregardless the real estate industry, other80%revolveto stimulate the domestic demand, butrarelyhas the means of unusualcatching on, thiswithpoint of applicationchoicedifferentalsohas much to do with, more often, the countryis thinking the stimulationurban residentsspend, theyare the main army of main armyandauto purchase of buying homesare the main army who the black and whiteelectrical appliancesspend, is the main army of diningentertainmentcultureindustry, because justeveryoneis having the idea of urban residents, thesespecificallyaim at the economic policyconversion rate of urban residentsto be getting more and more bad, but, Li Mu can actually all of a suddenfocusing ondesignating that is located on 900 millionfarmers, to20-year-oldyoung people. Thisvision and insightgo against heaven's willsimply.
对内经济政策,抛开房地产行业不谈,其他的80%都围绕着拉动内需,但是很少有非常见成效的办法,这与着力点选择的不同也有很大关系,更多的时候,国家都在想着刺激城镇居民消费,他们是购房的主力军、购车的主力军是黑白家电消费的主力军,也是餐饮娱乐文化行业的主力军,可是正因为所有人都在打城镇居民的主意,这些专门针对城镇居民的经济政策转化率越来越差,但是,李牧却能够一下子把着力点定位于九亿农民身上,对一个20岁的年轻人来说,这个眼光与洞察力简直逆天。BehindLi Muthiseconomicalstrategy, contains the tremendousdomestic marketspace, ifcangrasp, 2-3years, certainlyispowerfulpromotion of electrical appliancesmanufacturing industry.李牧这个经济策略背后,蕴含着巨大的内需市场空间,如果能够把握好度,2-3年的时间内,一定是家电制造产业的强有力推动。Immediately, Minister ZhenaskedLi Mu: „The strategy of home appliance to the countryside schemeis very new, if actedby the government, strongpromotionabilitywhilebringinggreat quantitysale, will definitely also bring the potentialhidden danger and drawback, youthought that inconcreteexecutiondirection, whichdetailsthere areto needto pay great attentionespecially?”
随即,甄部长问李牧:“家电下乡的策略很新鲜,如果由政府出面,强大的推动能力在带来巨量销售的同时,肯定也会带来潜在隐患和弊端,你觉得在具体执行的方向上,有哪些细节需要格外注重？”Li Muthinks,said: „Minister Zhen, Isaid a pointcarelesslymy ownidea, is onlymysingle opinion, has the inappropriateplaceyounot to mind.”李牧想了想,说:“甄部长,那我就胡乱说一点我自己的想法,只是我一家之言,有不恰当的地方您别介意。”Minister Zhennods: „Yousaidalthough.”甄部长点点头:“你尽管说。”Li Musaid: „Inhome appliance to the countryside scheme, strictcontrolparticipates in the enterpriseis the most essentialpoint, the governmentleadshome appliance to the countryside scheme, to the electrical appliance enterpriseis the golden opportunity, butmustenhanceparticipates in the threshold, thisis, givesintegrityto the powerhouse the stage, notto the benefits of entireindustry.”李牧道:“在家电下乡里,严控参与企业是最关键的一环,政府主导家电下乡,对家电企业来说是千载难逢的机遇,但是一定要提高参与门槛,这是给强者、给诚信者的舞台,不是给整个行业的福利。”„First, the foreign-funded enterprisecannotparticipate; The local enterprisecanapplyto participatetheoretically, but must first be low the market share, the quality control not propersmall businessexcludesthoroughly, large enterprise, ifmustparticipate, mustfirstput out the detailedsolutionbid, the strictguaranteed price and quality, cannotappearabsolutelytake substandard products as fine productsandinflate the marked price the wayto contribute no work but be undetected because of others, cannotappearhasspecialaims at the fuzzyproduct that home appliance to the countryside schemedoes, mustput out the marketunifiedproductto bid, ifrequests the enterpriseto undertake10percentage points, then the normal channelsells2000Yuantelevision, participates inhome appliance to the countryside scheme to controlin1800Yuan, ifappearsfirstchanges the price. Arrived2200, thenby the situation that 1980sell, the enterprisemustface the heavy fine.”
“首先,外资企业不能参加;本土企业理论上都可以申请参加,但首先要把市场占有率低、产品质量控制不到位的小型企业彻底排除在外,中大型企业如果要参加,也要先拿出详细的解决方案投标,严格保证价格与质量,绝对不能出现以次充好、虚抬标价的方式滥竽充数,更不能出现有专门针对家电下乡搞出来的模糊产品,一定要拿出市场统一的产品来投标,如果要求企业承担十个百分点,那么正常渠道卖两千元的电视机,参加家电下乡就必须控制在1800元,如果出现先改价到2200,然后再以1980卖的情况,企业要面临重罚。”„Next, the participationenterprisemustpledgeto give the home appliance to the countryside schemeproductlongermaintenancetime, a more perfectpost-sale service.”
“其次,参与企业要承诺给家电下乡产品更长的保修时间、更完善的售后服务。”„Finally, is divided into more than manyissues of stagesto carry outhome appliance to the countryside schemerespectively, oncediscovered that the irregularity the enterprise, strictlyprohibits strictlyto participate in the follow-uphome appliance to the countryside schemeeventagain, meanwhilemustmatch the powerfulpunishmentstandard, cannotmakeenterpriseact sloppily, simultaneouslytakes strict precautions against the enterpriseto take the opportunityto deceiveinsurance, the policymustseverely, cannotmake the factoryfish in troubled waters.”
“最后,把家电下乡分成多期多个阶段来分别执行,一旦发现有违规操作的企业,严格禁止再参与后续的家电下乡活动,同时还要搭配强有力的处罚标准,绝不能让企业自己胡来,同时严防企业借机骗保,政策一定要从严,绝不能让厂家浑水摸鱼。”At this point, Li Mudrinks water, thensaid: „Besidesparticipationenterprisestrictcontrol, home appliance to the countryside scheme must control the overallproportion and absolutequantity, grasps, in this case, canmakethreeyears of home appliance to the countryside scheme, after home appliance to the countryside schemefinished, in the future can also again‚tooldexchange’activityto advance the rural market, in briefby the macroeconomic regulation and control of government , to promote the entireelectrical appliancesindustrial developmentwith steady steps.”
说到这里,李牧喝了口水,接着道:“除了参与企业严控,家电下乡还要控制整体的比例与绝对数量,把握好度,这样的话,可以做三年家电下乡,家电下乡结束之后,将来还可以再把‘以旧换新’活动推到农村市场,总之是以政府的宏观调控,来稳步推动整个家电产业发展。”
The advantage of home appliance to the countryside schemelooks likeinLi Mu can not be questioned that not only the popularization of helprural areahousehold electrical appliances, savedandhelpedmanyelectrical appliance enterprises, thiscommon peopleobtain the materially beneficialpolicyearnestly, so long asgraspsandto control the project participants who are better the clothes eating insectandfishes in troubled waters, can certainlyachievebe beneficial to the nation and to the people.
家电下乡的好处在李牧看来是毋容置疑的,不但帮助农村家用电器的普及,也拯救和成全了许多家电企业,这种老百姓切实从中得到实惠的政策,只要把握好度、控制好一些蛀虫和浑水摸鱼的参与人员,就一定能做到利国利民。Minister ZhenserioussaidtoLi Mu: „Computerenters a citywith the matter of home appliance to the countryside scheme, wewill certainly discuss, the carefulconsideration, to try outthoroughlyas soon as possible.”甄部长郑重的对李牧说:“电脑进城和家电下乡的事情,我们一定会深入探讨、仔细考虑、尽快试行。”Saying, Minister Zhenwas also saying: „Youare the lead goat of domesticinternetindustry, hopes that in the futurecanalways remember the sense of responsibility, leads the domesticinternetindustryrapid growth.”
说着,甄部长又道:“你是国内互联网行业的领头羊,希望未来能够时刻铭记责任感,带领国内互联网行业快速发展。”Li Munodsagain and again: „Minister Zhenfelt relieved,certainlycompletesdiligently.”李牧连连点头:“甄部长放心,一定努力做好。”At once, Minister Zhenis askinghim: „Whatdemandalsohas? Aboutdemand that youdevelops.”
旋即,甄部长笑着问他:“还有什么需求？关于你自身发展的需求。”
The Li Muheartsaid that finallycame, the upholstery of this/shouldupholstery, this/shouldplasteringalsoplastered, oneselfthatdemand was also the timeraises.李牧心说终于来了,该铺垫的都铺垫了,该粉饰的也都粉饰了,自己那点需求也是时候提出来了。Therefore, the Li Muespeciallyearnestopens the mouthsaid: „Minister Zhen, the terminaldistributionrestriction of e-Commerceis serious, if the terminaldistributioncannot follow, the e-Commerce100 billionandhundreds of billionsforecastscannot fall to the ground, tosolvethisbigrestriction, Iraisedfivehundred millionfundsto prepareto dofromConstruction logistics, butyoudefinitelyalsoclear, the logistics industrywas the overweightasset item, Iwantto startfast, fivehundred millionwere insufficient, thereforemanyplacesalsoneeded the government to give the appropriatesupport.”
于是,李牧格外认真的开口说道:“甄部长,电子商务的末端配送制约严重,如果末端配送跟不上,电子商务千亿、数千亿的展望根本就落不了地,为了解决这个大制约,我筹集了五个亿的资金准备做自建物流,但是您肯定也清楚,物流行业是超重资产项目,我想快速起步,五个亿根本就不够用的,所以很多地方还需要政府能够给予适当的支持。”Minister Zhennods: „Logisticsis the foundation of socio-economic development, the privatelogistics company will also be the development trend of futurelogistics industry, youmustmakeyourlogistics, Iwill support, whichdemandsbutwill havespecifically, youwill say.”甄部长点点头:“物流是社会经济发展的基础,民营物流公司也是未来物流行业的发展趋势,你们要做自己的物流,我是非常支持的,不过具体有哪些需求,你一个一个的说说吧。”Li Musimply said: „Minister Zhen, the logisticssystemwill involveveryhugegoods vehiclepurchasein the future, if possible, Ihope that the governmentcanreduceourvehicle purchase taxin the next several years, in additionhas the import duty of importvehiclesandequipment, we, pickto use for oneselfwith the Haiwai Corporationfixed pointpurchase, can tariffabovealsogivesomepreferential policies?”李牧便道:“甄部长,未来我们的物流体系牵扯到非常庞大的货运车辆采购,如果可以的话,我希望政府能减免我们未来几年内的车辆购置税,另外还有进口车辆和设备的进口税,我们跟海外公司定点采购、自采自用,关税上面能不能也给一些优惠政策？”Minister Zhenshows a faint smile, requeststo show neither approval nor disapprovaltoLi Mu's, butsaid: „Continue, whatotherdemandsbut alsothere are?”甄部长微微一笑,对李牧的要求不置可否,而是说道:“继续,还有什么其他的需求？”Li Muis somewhat afraid, does not know how Minister Zhenregards the demand that oneselfproposeda moment agoat heart, willfeeloneselfrequestto go too far, butLi Muchanges mindto think,hasto crywith great difficulty the opportunity that wants the milkto drink, no mattercandrinkmany, oneselfmustfirstshout at the top of one's voiceto cry loudly.李牧有些心虚,不知道甄部长心里怎么看待自己刚才提出的需求,会不会觉得自己要求太过分,不过李牧转念心想,好不容易有哭着要奶喝的机会,不管能喝到多少,自己得先扯开嗓子大哭一场。Immediately, Li Musat the straightbody, being without turning a hairsaid: „Minister Zhen, ourfuturelogisticsplansbuildmanycollection and distribution centers and warehousingbasesinternally, land-levyinglandalsoneed the local governmentto givecertainconsideration, the concretepointis the selected location, takes, the workshopconstructionas well asrecruits workerstheseaspects.”
随即,李牧坐直身体,面不改色的说:“甄部长,我们未来的物流规划在国内建立多个集散地以及仓储基地,征地用地方面也需要当地政府给予一定的照顾,具体点就是选址、拿地、厂房建设以及招工这几个方面。”
The Minister Zhennodsaid with a smile: „ThisIremembered, but the situation of local governmentIdo not have the meansdirectlyto interfere, turn headIcommunicatewith the boss.”甄部长点头笑道:“这个我记下了,不过地方政府的情况我没办法直接干涉,回头我跟老板沟通一下。”Li Munodshastily: „LaboriousMinister Zhentook the trouble.”李牧连忙点头:“辛苦甄部长多费心了。”Minister Zhenbeckons with the hand, askedLi Mu: „BeforeyousinceConstruction logisticshas not started, whatdemandhasto the postal service?”甄部长摆了摆手,又问李牧:“在你们自建物流还没有起步之前,对邮政有什么需求？”Saying, herefers tostate postal bureaucowDeputy Director that the sidehad not spoken, said with a smile: „Director Niucomestoday, comesto solve the problemtoyou, youhaveanydemand, canraisewithDirector Niualthough, hewill certainly helpyousolvefull power.”
说着,他指了指身边一直没有说话的国家邮政局牛副局长,笑道:“牛局长今天过来,就是来给你解决问题的,你有任何需求,都可以尽管跟牛局长提,他一定会全力帮你们解决。”NearbyDirector Niuopens the mouthto saywith a smile: „Right, hasanyneedpostal servicesystemcoordination, canraisealthough, wefull powercoordinate certainly.”
一旁的牛局长笑着开口道:“没错,有任何需要邮政系统配合的,都可以尽管提出来,我们一定全力配合。”Li Muhastilysaid: „ThanksDirector Niu, at presentwemostrely uponwas the Express Mail Serviceample capacity, in the future, weare not possibly ablecompletelyto solveto have the issue of logistics, thereforeneeded the help of Express Mail Service, butwewill purchaselarge quantities ofvehiclesin the futurefast, when the time comeswecanmanyparticipation the entireprocess of entireexpresstransportation, enhance the ample capacity, to pick up the turnover and deliveryspeedwithExpress Mail Service.”李牧急忙说道:“谢谢牛局长,我们眼下最仰仗的就是ems的运力了,在未来的一段时间内,我们可能还是无法完全解决自有物流的问题,所以更需要ems的帮助,不过未来我们会快速采购一大批车辆,到时候我们就可以更多的参与到整个快递运输的全过程,和ems一起提升运力、加快周转和投递速度。”Director Niusaid with a smile: „Yourpoint-to-pointtransportationstrategieshave the effectvery much, ifcanthisample capacityenhancement, the efficiency of entireturnovercertainlyfurtherbe promoted, Express Mail Servicealsoas alwaysplacesin the Taobaonet the highestpriority, beforeyoursinceConstruction logisticshas not started, gives you biggestsafeguard.”牛局长笑道:“你们的点对点运输策略很有效果,如果能把这一块的运力增强,整个周转的效率一定会得到进一步提升,ems这边也会一如既往的把淘宝网放在最高优先级上,在你们的自建物流没有起步之前,给你们最大的保障。”Li Muexpressed gratitudehastily, Director Niucomestoday, shouldbe the high levelto an ownreassuring medicine, the high levelsupports itselfto makee-Commerce, the postal serviceelder brotherwill certainly not fall the chaintooneself. ”李牧连忙道谢,牛局长今天过来,应该就是高层给自己的一颗定心丸,高层支持自己做电子商务,邮政老大哥就一定不会给自己掉链子。”AfterDirector Niuchatted, Minister Zhenlooked at the time, saidtoLi Mu: „Computerenters a city, the logisticspurchase and landrelatedmatter, Iwill communicatewith the boss, without the issue, the bosswill coordinatewithotherdepartmentsdirectly, when the time comesissuedin the form of official documenttoyourcompanydirectly.”
与牛局长聊完之后,甄部长看了看时间,对李牧说:“电脑进城、物流采购以及用地相关的事情,我会跟老板沟通,如果没问题,老板会直接跟其他部门协调,到时候就直接以正式文件的形式下发给你们公司了。”Li Munods, Minister Zhenalsoasked: „Demand, youthinkagaincarefully, what but alsothere isto omit?”李牧点了点头,甄部长又问道:“需求方面,你再仔细想想,还有没有什么遗漏的吗？”
The Li Muhesitantmoment, opens the mouth saying: „Minister Zhen, Ialsoveryimportantrequests!”李牧犹豫片刻,开口道:“甄部长,我还有一件非常重要的请求！”Minister Zhenshows a faint smile: „Looks atyourstarting to speak but hesitatingappearance, knows that youdefinitely have the issue, said.”甄部长微微一笑:“看你那个欲言又止的样子,就知道你肯定还有问题,说吧。”Li Musmilesawkwardly, scratches the head, immediatelyespeciallyserioussaying: „Minister Zhen, Ihope that canonlystartwhilee-Commerce, conducts the legislationto supervisein view ofe-Commerce!”李牧尴尬一笑,挠挠头,随即格外郑重的说道:“甄部长,我希望能够趁着电子商务刚刚起步,针对电商进行立法监督！”
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( To be continued.)
(未完待续。)
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