RINAPE :: Volume #8

#769: Promotes the domestic demand with the rocket

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Let Li Mu propose the demand, Li Mu seeks the benefits for the entire China internet industry unexpectedly directly, regardless of him whether stemming from the sincerity and from the bottom of one's heart, Minister Zhen thought this young people are great. 让李牧提需求,李牧竟然直接为整个华夏互联网行业谋福利,无论他是否是出于真心、发自肺腑,甄部长都觉得这个年轻人非常了不起。 Extraordinary is because he not only has the vision of achievement and far ultra contemporaries of far ultra contemporaries, the most important thing is, he has the patterns of far extraordinary most businessmen. 了不起是因为他不仅有着远超同龄人的成就、远超同龄人的眼界,最重要的是,他有着远超绝大多数生意人的格局。 Thereupon, Minister Zhen innermost feelings to Li Mu this young people also appreciation. 于是乎,甄部长内心对李牧这个年轻人也就更加的欣赏。 Immediately, Minister Zhen said to Li Mu: „internet is the fresh product, said that showing one's ignorance words, I do not understand very much, I but who you said approve of actually, we fall behind in many domains the developed country, is not we are not really good, but is the evening that we start, the developed country is progressing, we are also progressing, but is very difficult to reduce the disparity.” 随即,甄部长对李牧说:“互联网是新鲜产物,说句露怯的话,我个人也不是很懂,不过你说的我倒是非常赞同,我们在很多领域落后于发达国家,并非我们真的不行,而是我们起步的晚,发达国家在进步,我们也在进步,但很难缩小差距。” Saying, Minister Zhen is also asking Li Mu: „You felt, we with the Western country, in the internet industry maximum disparity where?” 说着,甄部长又问李牧:“你觉得,我们跟西方国家,在互联网行业最大的差距在哪里？” Li Mu reply without hesitation: „Environment!” 李牧毫不犹豫的回答道:“环境！” Minister Zhen curious asking: „Environment? This ‚does environment’ give what explanation?” 甄部长好奇的问:“环境？这个‘环境’作何解释？” Li Mu said: „2000 degrees electric furnace steelmaking, 1000 five Baidu iron makings, below 1000 degrees native furnace clinker, what stove, the high temperature is the environment.” 李牧说:“两千度电炉炼钢,一千五百度高炉炼铁,一千度以下土炉炼渣,什么样的炉子、多高的温度就是环境。” „This environment request is extremely harsh, if the environment cannot achieve the standard and product unable to reach the standard, now domestic internet Corporation are not many, just passed through round internet bubble, at present the stage of native furnace clinker, everyone tries hard and propose together slowly the environment, will have the internet enterprise like Muye Science and Technology to rise, the industry will also be naturally getting more and more prosperous, but our these private enterprise abilities are limited, if the country can poke for the internet industry, I think that the internet industry will certainly welcome the rapid development!” “这个环境要求极其苛刻,环境如果达不到标准、产品就也达不到标准,现在国内的互联网公司不多,又刚经过一轮互联网泡沫,眼下正是土炉炼渣的阶段,大家共同努力、慢慢把环境提上去,就会有更多像牧野科技这样的互联网企业崛起,行业自然也就会越来越兴旺,但是我们这些民营企业毕竟能力有限,如果国家能够为互联网行业添一把火,我想互联网行业一定会迎来飞速发展！” Minister Zhen nods, approves to the Li Mu's view, asked him: „You thought how the country should give the internet industry to add this fire?” 甄部长点了点头,对李牧的说法也非常认可,问他:“你觉得国家应该怎么给互联网行业添这把火？” Li Mu said earnestly: „Hope country can first from the popularization of home computer as well as internet, the computer access quantity be one of the internet industry core basic, the computer enters the net number more, the Internet users number are also more, the soil, space and the environment industry are also more powerful.” 李牧认真的说:“希望国家能够先从家用计算机以及互联网的普及着手,计算机接入数量是互联网行业的核心根本之一,计算机入网数量越多,网民数量也就越多,行业的土壤、空间以及环境也就越强大。” Minister Zhen said with a smile: „You replied such without hesitation, it seems like before , has thought very in detail?” 甄部长笑道:“你回答的这么毫不犹豫,看来之前已经想得很详细了吧？” The Li Mu somewhat embarrassed nod smiles, said: „Returns to Minister Zhen, thought.” 李牧有些不好意思的点头笑了笑,说:“回甄部长,是想了一些。” Minister Zhen nods: „Since there is an idea, told me.” 甄部长点点头:“既然有想法了,就跟我说说吧。” Li Mu simply said: „Is this, the home computer present selling price some are high to most families, at present Muye Science and Technology although prepares to introduce the low-priced model with Hasee in the cooperation, but the Hasee capacity is limited, our strengths are also limited, if the country can implement a policy, to give purchase home computer the subsidy of family certain extent in some future stage and in view of the home computer residence, I thought that certainly can promote the growth of home computer significantly.” 李牧便道:“是这样,家用计算机眼下的售价对大部分家庭来说还是有些偏高,眼下牧野科技虽然跟神舟在合作准备推出低价机型,但神舟的产能毕竟有限,我们的力量也有限,如果国家能够在未来某个阶段、针对家用计算机入户推行一个政策、给予购买家用计算机的家庭一定程度的补贴,我觉得一定能够大幅度推动家用计算机的增长。” Saying, Li Mu was also saying: „Moreover this is also the good opportunity of stimulating the domestic demand, one computer several thousand Yuan and hardware production also to involve very huge supply chain strip, if because of the national policy, the domestic computer sales volume increases 5 million this year, in a unit price 4000 Yuan terms, the output value of then light/only to the computer industry increasing reaches as high as 20 billion, moreover I said one with great courage, actually the country does not need to give the subsidy in fund actually, so long as gives the factory certain tax preference, the factory full power will certainly coordinate the government to promote this policy, I even worried when the time comes the domestic and foreign computer manufacture chamber of commerce rushes to meet this. Big list!” 说着,李牧又道:“而且这本身也是一个拉动内需的好机会,一台电脑数千元、硬件生产也牵扯到很庞大的产业链条,如果因为国家政策,今年国内计算机销量多增加五百万台的话,以单价四千元计算,那么光是给计算机产业增加的产值就高达两百亿,而且我斗胆说一句,其实国家也并不需要实际给予资金上的补贴,只要给予厂家一定的税收优惠,厂家一定会全力配合政府来推动这个政策,我甚至担心到时候国内外的电脑制造商会抢着要接这个大单！” Minister Zhen comes the interest immediately, cannot bear to praise sigh: „Your this idea is very interesting, stimulates the specific commodity to spend through the government, sounds like answers multiple purpose.” 甄部长立刻来了兴致,忍不住赞叹道:“你这个想法很有意思,通过政府来刺激特定商品消费,听起来还是一举多得。” Li Mu said: „Certainly is answers multiple purpose, entire supply chain that the quantity promotion of home-use computer, the hardware produces can make a profit directly ; The home-use computer number increase, the access user number of network operator is also raised on the nature, supply chain of operator can also make a profit directly ; Connects the internet home-use computer quantity more, the Internet users number are also more.” 李牧说:“一定是一举多得的,家用电脑的数量提升,硬件生产的整个产业链都可以直接获利;家用电脑数量提升,网络运营商的接入用户数量也就自然提升,运营商的产业链也可以直接获利;接入互联网的家用电脑数量越多,网民数量也就越多。” „Internet users number is raised sharply, can give the internet enterprise more development opportunities. For example Taobao, the Internet users number is raised sharply, the Taobao potential customer will also follow to promote, we make a connection with a wallet of 20 million Internet users using Alipay now, the Internet users number that if the Internet users overall number increase, Alipay makes a connection with will also follow to grow, this will drive more Internet users participate in ‚impulsive’ in the online expense, further stimulates the retail the industry sale...... this is a complete benign revolution pattern, each link draws and promotes mutually.” “网民数量大幅提升,就可以给互联网企业更多的发展空间。比如淘宝,网民数量大幅提升,淘宝的潜在客户也就会跟着提升,我们现在只是利用支付宝打通了一两千万网民的钱包,如果网民整体数量提升,支付宝打通的网民数量也会跟着增长,这就会带动更多的网民参与到‘冲动型’的线上消费中来,进一步拉动零售行业的行业销售额……这是一个完全良性的运转模式,各个环节相互拉动、相互提升。” Nod of Minister Zhen applause, lifts the hand: „Continue, but also is good that what has not mentioned?” 甄部长赞许的点点头,一抬手:“继续,还有什么没有提及的好处？” Li Mu simply said: „Actually this quite therefore home appliance to the countryside scheme, just like the core objective that the e-Commerce induction spends, lets not have this demand, or the demand not intense user has the intense buying urge, thus transforms to drawing of economy, if the government can act, not only the internet industry meets the income, the people meet the income, the enterprise meets the income, the domestic economic situation also meets the income, government also because will promote internet to develop, will receive the Internet users and professional's commendation and praise, will at least kill four birds with one stone.” 李牧便道:“其实这就相当于是家电下乡,和电子商务诱导消费的核心宗旨一样,让原本没有这个需求,或者需求不强烈的用户产生强烈的购买欲,从而转化成对经济的拉动,如果政府能够出面,不但互联网行业会收益,民众会收益,企业会收益,国内的经济形势也会收益,政府也会因为推动互联网发展,受到网民和业内人士的称赞与追捧,至少一举四得。” Minister Zhen nod of looking pensive, raised the head to ask Li Mu immediately: „Home appliance to the countryside scheme that you said a moment ago what meaning is, can specifically say?” 甄部长若有所思的点了点头,随即抬头问李牧:“你刚才说的家电下乡是什么意思,能具体说说吗？” Li Mu sees Minister Zhen to be puzzled, this realized, „home appliance to the countryside scheme” the policy has not started to be implemented now, thinks carefully, this policy seemingly will be in 2008 starts to promulgate the economic policy of implementation, oneself said inadvertently incautiously. 李牧见甄部长一脸疑惑,这才意识到,“家电下乡”的政策现在还没有开始实施,仔细想想,这个政策貌似是2008年才开始颁布实施的经济政策,自己一不小心说漏嘴了。 However the Li Mu being on site deal with changes and acting cool ability is one certainly, this policy is released several years later extemporaneously in any case, at present surely the theory does not even have, therefore then felt relieved that the bold opens the mouth said: „Minister Zhen, ‚home appliance to the countryside scheme’ is I idle the safe/without matter the time idea that another that ponders over stimulates the domestic demand, the China farmer class population base is huge, people of 900 million farmer base numbers compared with entire Europe are many . Moreover the income that now the country dweller buckles continually is also raised, the relative consumption level actually still waits for improving.” 不过李牧临场应变和即兴装逼的能力是一绝,反正这个政策在好几年后才出台,眼下肯定连理论都还没有,于是便放心大胆的开口说道:“甄部长,‘家电下乡’是我闲来无事的时候琢磨的另一个拉动内需的想法,华夏的农民阶层人口基数巨大,九亿农民基数比整个欧洲的人还要多,而且现在农村人扣的收入也在不断提升,不过相对的消费水平却还有待提高。” „Unlike the urban residents, the scopes of consumption of most urban residents has started to break through just needed, but rural residents ‚just needed’ is also in puts aside the stage, most can explain issue is the household electrical appliances, If nothing else, only said that the television and refrigerator these two types just needed the electrical appliances, the urban residents basically can achieve each family television and a refrigerator, but the rural residents want to be this proportion also to have very long-term road to walk.” “与城镇居民不同,大部分城镇居民的消费领域已经开始突破刚需,但是农村居民的‘刚需’还都处于搁置阶段,最能说明问题的就是家用电器,别的不说,只说电视机、电冰箱这两种刚需家电,城镇居民基本可以做到每个家庭一台电视、一台冰箱,但农村居民想达到这个比例还有很长远的路要走。” „Regardless at present from the subjectivity of rural residents, is from macroscopic of national economy, the expenses of 900 million rural residents urgently need promote, but until now, lacks a health effective method to promote, supposed the government, if can make one in view of the rural residents ‚home appliance to the countryside scheme’ the national policy, every rural household registration, purchases the television and refrigerator these two types of most practical electrical appliances, can obtain the government subsidy of certain proportion, in that case, can 900 million farmers erupt how strong purchasing power? Perhaps will be much bigger!” “眼下无论从农村居民的主观出发,还是从国家经济的宏观出发,九亿农村居民的消费都迫切需要升级,但是一直以来,缺乏一个健康有力的手段来推动,假设政府如果能够针对农村居民做一个‘家电下乡’的国家政策,凡是农村户口,购买电视机、电冰箱这两种最实用的家电,都可以得到一定比例的政府补贴,那样一来,九亿农民能够爆发出多么强大的购买力？恐怕会大得惊人吧！” The Minister Zhen hear these words, the whole person excited hand of even is shaking. 甄部长听完这句话,整个人激动的连手都在抖。 900 million farmers, said that is four characters, the weight/quantity that but the back represents is above the imagination! 九亿农民,说起来就是四个字,但是背后所代表的分量超乎想象！ Li Mu opens the mouth then to include 900 million farmers, the coverage scope is really big scary, but he can in so huge coverage scope, find the accurate focus point television and refrigerator! 李牧一开口便把九亿农民都囊括进来,覆盖范围实在是大的吓人,但是他偏偏又能在如此庞大的覆盖范围里,找到精准的聚焦点电视和冰箱！ Television and refrigerator these two types of ordinary electrical appliances to urban residents commonly seen, but also is part in luxury ranks to the rural residents, but to them, the television and don't the refrigerator really need? Certain need! 电视、冰箱这两种普通家电对城镇居民来说司空见惯,但是对农村居民来说还属于奢侈品行列中的一部分,可对他们来说,电视和冰箱真的不需要吗？一定需要！ The television is the most basic life entertainment electrical appliances, the refrigerator is raises the practical electrical appliances of the quality of life and efficiency, if really said like Li Mu, is acted to do home appliance to the countryside scheme across the country, give the government subsidy by the government in view of these two types of electrical appliances, what does that indicate? 电视是最基本的生活娱乐家电,冰箱是提高生活质量与效率的实用家电,如果真的像李牧说的那样,由政府出面搞一个全国范围内的家电下乡、针对这两种家电给予政府补贴,那预示着什么？ That indicates 900 million farmers and several hundreds of millions families, even if conversion rate, only then 10%, at least has the sales volumes of tens of millions ranks! 那预示着九亿农民、数亿家庭,哪怕转化率只有10%,也至少有数千万台级别的销量！ If the 20 million base number, that: 如果是两千万基数的话,那么: 20 million stage television, 3-4 10 billion Yuan! 两千万台电视机,三四百亿元！ 20 million stage refrigerator, is the 3-4 10 billion Yuan! 两千万台电冰箱,又是三四百亿元！ If the 50 million station base number, that: 如果是五千万台基数的话,那么: 50 million stage television, about 100 billion Yuan! 五千万台电视机,近千亿元！ 50 million stage refrigerator, is about 100 billion Yuan! 五千万台电冰箱,又是近千亿元！ The most important thing is, this point is not dream of a fool, but was all will do! 最重要的是,这一点也不是痴人说梦,而是一切都太能行得通了！ Traditional manufacturing industry, if can increase 100 billion scales the sales volumes, can solve the industrial profits of tax revenues and 10 billion ranks at least hundreds of thousands of employment posts and 10 billion ranks, this does not stimulate the domestic demand simply, this is to promote the domestic demand to take off with the rocket! 传统制造行业,如果能够增加千亿规模的销售额,能解决至少数十万个就业岗位、百亿级别的税收、百亿级别的产业利润,这简直不是拉动内需,这是用火箭推动内需起飞啊！ Looks at Li Mu again, a face calm free, Minister Zhen simply soon was at heart insane, how is this boy brain long? Why he thinks that the issue can always be so simple? He did not say that wants the government to help promote the computer to be popular? How one turns the head and starts to think promoted the electrical appliances to be popular? 再看李牧,一脸的淡定自若,甄部长心里简直都快要疯了,这小子脑子是怎么长的？为什么他想问题总是能这么简单？他不是说要政府帮忙推动计算机普及吗？怎么一转头又开始想着推动家电普及了？ According to him „home appliance to the countryside scheme” the theory, his first suggestion should be „computer enters a city”, but this ‚computer enters a city’ not to chat, he does the deductive thinking, find out one in an instant immediately „home appliance to the countryside scheme”? 按他“家电下乡”的理论来说,他第一个建议应该是“电脑进城”,只是这‘电脑进城’还没聊完,他怎么一转眼就立刻发散思维、想出了一个“家电下乡”？ The talent considers the issue? The talent can extrapolate, continuously puts out the talent constructive mentality? 天才难道都是这么考虑问题的吗？天才难道都是能够举一反三,连续不断的拿出天才般的建设性思路吗？ When Minister Zhen at heart with amazement, is calculating the amount quietly. 甄部长心里骇然之余,也在悄悄的计算着数额。 If „computer enters a city” to bring the computer hardware industry 200-300 hundred million sales volumes ; If „home appliance to the countryside scheme” can bring 1,000-2,000 hundred million sales volumes, this in addition the amount may too be scary! 如果“电脑进城”能带来计算机硬件产业200-300亿的销售额;如果“家电下乡”能够带来1,000-2,000亿的销售额,这加起来的数额可就太吓人了！ Moreover this economical promotion policy absolutely does not have the sequela, yields profit to the consumer, lets the consumer according to own ability free choice whether purchases, the consumer will not have any repel, but to the present manufacturing firm, the industry dividends of 200 billion ranks is a how great asset, for this wealth, they will definitely coordinate vigorously, the government does not need to put in too big manpower and resources, can only advance this policy by the factories and their marketing channels...... 而且这种经济促进政策是完全没有后遗症的,给消费者让利,让消费者根据自己的能力自由选择是否购买,消费者不会有任何排斥,而对眼下的制造企业来说,两千亿级别的行业红利得是一个多么巨大的财富,为了这个财富,他们肯定会极力配合,政府根本不需要投入太大的人力物力,仅凭借厂家和他们的销售渠道就能够把这个政策一路推进到底…… A policy, can improve the farmer life and promotion economy, to stimulate the domestic demand, the promotion economy and industry develops together, perfect not to be perfect simply! 一个政策,就能够改善农民生活、促进经济、拉动内需、提升经济和产业共同发展,简直完美到不能再完美！ ( To be continued.) (未完待续。)
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