RINAPE :: Volume #8

#766: e-Commerce nuclear weapon

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On Tuesday, Li Mu drew Liu Qiangdong to hold a brief meeting. 周二,李牧拉着刘镪东开了一个碰头会。 The brief meeting is very simple, because the leader must inspect the work on Wednesday, then organizes one to close door to discuss the conference, seems like the good opportunity of proposing the demand, two people to study well, which demands must propose specifically, as well as important sorting of these demands. 碰头会很简单,因为周三领导要来视察工作,然后组织一个闭门座谈会议,看起来是一个提需求的好机会,两人得好好研究一下,具体要提哪些需求,以及这些需求的重要性排序。 Li Mu felt, at present Taobao development most important naturally is the logistics, therefore he must strive for the preferential policy in logistics, this point Liu Qiangdong also without a doubt, two people keep highly unified, the unification is highly insufficient, two people were also right some details, when the time comes complained with the leader also well, showed off cleverness, the condition raised to clearly be clear, cannot be ambiguous, cannot the leader tell that I wanted the preferential policy, must be clear about own demand, for example: I am hope that imports drags the import duty and purchase tax all exempts, the domestic-made truck purchase tax to exempt, hopes that the leader helps ; For example I am hope again the logistics and warehousing base city first approves the block place to use to me, I little pay money, or pays money late, two conditions must satisfy one. 李牧觉得,眼下淘宝发展的重中之重自然是物流,所以他必须争取物流方面的优惠政策,这一点刘镪东也毫无疑问,两人保持高度统一,高度统一还不够,两人又对了一些细节,到时候跟领导诉苦也好,卖乖也罢,条件提出来一定要清晰明确,不能模棱两可,不能跟领导说我要优惠政策,一定要明确自己的诉求,比如:我就是希望进口拖头进口税和购置税全免、国产卡车购置税全免,希望领导成全;再比如我就是希望物流仓储基地所在城市先批块地给我用,我少付钱,或者晚付钱,两个条件得满足一个。 Naturally, to the leader said that expression naturally not possible such acting cool, but generally speaking, the core demand is this, must elaborate clearly. 当然,跟领导说的时候,言辞自然不可能这么装逼,但总的来说,核心诉求就是这样,一定要阐述清楚。 Li Mu hundred million pounds the logistics with five, said only five hundred million are very probably scary, but the logistics is the overweight asset item, comes the efficiency is too slow little, words that wants to do everything all at once, the request to the investment is also very high, a base of logistics + warehousing, buys land, lays the foundation and makes the steel structure workshop, shelf, the conveyer belt to sort the equipment, calculates sketchily little said starts ten million/countless, the words of six warehousing bases, 1-2 hundred million do not have. 李牧拿五个亿砸物流,单说五个亿好像很吓人,但物流是超重资产项目,一点点来效率太慢,想一口吃个胖子的话,对投资的要求又特别高,一个物流+仓储的基地,置地、奠基、建造钢结构厂房、货架、传送带等分拣设备,粗略算算少说千万起步,六个仓储基地的话,1-2亿就已经没了。 Imports the heavy card to tow the head, casual domestic landing price takes about 1 million Yuan, buys 100 words, hundred million also did not have. 进口重卡拖头,随便一辆在国内的落地价格都要百万元左右,买一百辆的话,一个亿又没了。 The medium-sized truck and light truck demand are bigger, landing gets down almost also wants over a hundred million scales. 中型卡车、轻型卡车需求量更大,落地下来差不多也要上亿的规模。 The business point, the personnel pay and other expense forest Chief Lin always add, 500 million can also take care reluctantly, if can attain the powerful preferential policy, that aspect was all of a sudden different. 营业点、人员薪资等其他的费用林林总总加起来,五亿也就勉强能张罗起来,如果能拿到有力的优惠政策,那局面一下子就不一样了。 In addition, Liu Qiangdong felt, must raise Ali three logistics companies in the conference with the leadership again maliciously stops receiving the matter, urging them to give a concrete process result as soon as possible. 除此之外,刘镪东觉得,要在会议上跟领导再提一下阿里三家物流公司恶意停止收件的事情,敦促他们尽快给出一个具体的处理结果。 This matter Yanjing and Shanghai two place governments said couple days ago must investigate to investigate, but currently does not have as follows, Liu Qiangdong was worried that this matter lets it go finally, or by the Boss Ma hinderland public relations, the last company was punished several 10.000 Yuan to settle, does not injure his foundation. 这件事情燕京、沪市两地政府前几天说要调查追究,但是目前还没下文,刘镪东担心这件事情最后不了了之,或者被马老板背地公关,最后一家公司罚个几万块钱了事,伤不到他的根基。 Li Mu asked him: „You consult, how is this situation harshest punishment?” 李牧问他:“你有没有咨询一下,这种情况最严厉的处罚是怎样？” „Does not have any severest said.” Liu Qiangdong said: „Private express company only started, the general post office did not have explicit laws and regulations to this, but this, the space of operation is bigger.” “没有什么最严厉之说。”刘镪东道:“民营快递公司刚起步,邮政总局对这一块还没有非常明确的法律法规,不过正是这样,操作的空间才更大。” Li Mu smacks the lips, said: „No matter how operates, is very difficult to bring disaster to Alibaba, on where they can definitely die three company the responsibility.” 李牧咂了咂嘴,说:“不管怎么操作,都很难殃及阿里吧吧,他们完全可以把责任死安在三家公司自己身上。” Liu Qiangdong nods: „This is also the place that I have a headache about, even if punishes dozens over a million, seemed like very heavy, but to them still at all was not anything.” 刘镪东点了点头:“这也是我头疼的地方,就算是一家罚个几十上百万,看起来很重了,但对他们来说也根本不算什么。” Li Mu thinks, said: „If can order these three express companies to suspend were good, should not be many, three months of enough they drink a pot!” 李牧想了想,说:“如果能够勒令这三家快递公司停业整顿就好了,不要多,三个月就够他们喝一壶的了！” Liu Qiangdong eye one bright, saying of approval: „Truly, suspends for three months, three months have not received must undertake the large amount of personnel wages, the hardware use and cost of depreciation, it is estimated that will bring a big difficulty to Alibaba.” 刘镪东眼睛一亮,赞同的说道:“确实,停业整顿三个月,三个月没有收入还要承担巨额的人员工资、硬件使用与折旧成本,估计会给阿里吧吧带来不小的困扰。” Li Mu patted the thigh saying: „Also inscribes this, when the time comes raises with the leadership, they refuse to accept the express approach nature to be very serious arbitrarily, suspending also fairly.” 李牧一拍大腿说:“把这条也记上,到时候跟领导提一下,他们擅自拒收快递的做法性质很严重,停业整顿也合情合理。” Liu Qiangdong said with a laugh: „If not Boss Ma lifts a rock to drop it on one's own feet, his LeTao should get online now.” 刘镪东笑着说:“如果不是马老板搬起石头砸自己的脚,他的乐淘现在应该已经上线了。” Li Mu nods, keeps a serious look said: „If he has not played this, his LeTao gets online has three own logistics companies to coordinate, when the time comes, his express company, so long as promised that the enough low internal transport expense is preferential to the seller, making them have the opportunity to earn the transport expense price difference from the customer, the seller estimated noisy crowd welled up Taobao.” 李牧点了点头,表情严肃的说:“如果他没玩这一出,那他的乐淘一上线就有三家自己的物流公司配合,到时候,他的快递公司只要许诺给卖家足够低的内部运费优惠,让他们有机会从客户身上赚取运费差价,卖家估计就会一窝蜂的涌去淘宝了。” With the experience of Li Mu's past life, e-Commerce in China hot more than ten years, first five years, is 2003-2008 years, is stage that the e-Commerce middle-and-small seller most makes money, with previous life Taobao, in that historical stage, flooding into Taobao of Online shopping user noisy crowd, it can be said that sees anything to buy anything completely, regardless of opens a shop to sell anything in Taobao, falling that can certainly sell, so long as the intention does, can certainly start fast. 以李牧上辈子的经验,电子商务在华夏火了十几年,其中前五年,也就是2003-2008年,是电商中小型卖家最赚钱的阶段,就拿上辈子的淘宝来说,在那个历史阶段,网购用户一窝蜂的涌入淘宝,完全可以说是见啥买啥,无论在淘宝开店卖什么,都一定能卖的掉,只要用心做,就一定能够快速起步。 The buyer of that period is pure, the seller has not entered to the blind competition of stopping at nothing, therefore that time seller, not only can make money in the transaction, even express is a large amount of income, at that time Online shopping generally did not wrap postal . Moreover the express expense generally is over 15 Yuan, the buyer thought that the payment transport expense are perfectly justified, but does not know that in that period, the shipments big seller has been able through the status of oneself super client, to attain to be heavy several yuan on to be able from express company there to mail the preferential price of national, each finalized a list, not only the seller makes the commodity profit, express net profit. Can be ten Yuan, may be called the terrifying. 那个时期的买家非常单纯,卖家也还没有进入到无所不用其极的恶性竞争中,所以那个时候的卖家,不光能在交易中赚钱,甚至快递都是一笔巨额的收入,那时候网购普遍不包邮,而且快递费用普遍是15元以上,买家觉得支付运费天经地义,但并不知道那个时期,发货量大的卖家已经可以通过自己大客户的身份,从快递公司那里拿到首重内几元钱就可以邮寄全国的优惠价格,每成交一单,卖家不但赚商品利润,快递的净利润都能达到十元,堪称恐怖。 Gained the seller of good money in Taobao, the first-year university student part in the primitive accumulation that stage completes, makes money in the early stage, later Taobao changes the strategy, to compete with the superheating period they to have the adequate fund to follow, by 08 years later continues to make money. 很多在淘宝赚了大钱的卖家,很大一部分都是在那个阶段完成的原始积累,在早期阶段赚了钱,后期淘宝改策略、竞争白热化的时期他们才有充足的资金跟上,到了08年以后继续赚钱。 The present Online shopping buyer is this ignorant stage, if Boss Ma uses, to achieve in private the preferential transaction three logistics with the seller, who the seller definitely meets the noisy crowd to LeTao, although is impossible to do in a short time Taobao that has the powerful ecological systems, but also meets such as the illness/quick of tinea to be the same, own had no good way with him for a short time. 眼下的网购买家就处在这个懵懂阶段,如果马老板把三家物流用好、跟卖家达成私下优惠的交易,卖家肯定会一窝蜂的扎向乐淘,虽然短时间内不可能搞得过有强大生态体系的淘宝,但也会如癣疥之疾一般,让自己一时半会拿他没什么好办法。 The synthesis, Li Mu thought that this matter also really attaches great importance to especially, since there is this opportunity, that thinks the means ginseng/partake his itself/Ben, if really can stop three months these three logistics, even if that Boss Ma LeTao gets online, still had nothing to take advantage. 综合来看,李牧觉得这事儿还真得格外重视起来,既然有这个机会,那就想办法参他一本,要是真能把这三家物流停上三个月,那马老板的乐淘就算上线,也没任何依仗了。 Incurred damaged, but a Li Mu guilty conscience did not have, then said that first with is not oneself who damaging to incur, since the opponent rushed to assign/life, if oneself are also attending to being concerned about face, his mother's small advantage he? 招是损了点儿,但李牧一点负罪感都没有,再说先用损招的也不是自己,对手既然都奔着要自己命来了,自己若是还顾着要脸,这他娘的岂不是便宜他了？ Thinks of here, on the Li Mu face reveals the smile of writing all over the conspiracy two characters, said to Liu Qiangdong: „Child puts up the punmetals mounting, finding the way to do him to send!” 想到这里,李牧脸上露出一阵写满了阴谋二字的笑容,对刘镪东说:“把炮架子架起来,想办法搞他一发！” Liu Qiangdong asking with a laugh: „You thought that can become?” 刘镪东笑呵呵的问:“你觉得能成吗？” Li Mu waves: „Cannot become, creates the condition to make it become!” 李牧一挥手:“不能成,就创造条件让它成！” Liu Qiangdong nods, face joyful saying: „Aiya, if this matter became, Alibaba did not need to be worried.” 刘镪东点点头,一脸愉悦的说道:“哎呀,要是这个事儿成了,阿里吧吧就根本不用担心了。” Nod of Li Mu also approval, if his three logistics abandoning, what his LeTao also had to take advantage? Only by infantry, dry/does the group army of airplane tank cannon Trinity? 李牧也赞同的点了点头,如果把他三个物流给废了,他的乐淘还有什么依仗呢？光靠步兵,干的过自己飞机坦克大炮三位一体的集团军？ Thinking, Li Mu at heart suddenly thump. 想着,李牧心里忽然咯噔一下。 Now seems like that completely toward at the same time inclined war, not necessarily really irreversible, Li Mu discovered, oneself neglected thing counterfeit goods that might be considered as the nuclear weapon rank. 现在看似完全往一边倾斜的战局,未必真的就不可逆转,李牧发现,自己忽略了一个堪称是核武器级别的东西假货。 To the China e-Commerce industry, the counterfeit goods absolutely is a powerful nuclear weapon. 对华夏电商行业来说,假货绝对是一件强大的核武器。 The high profit and high sales volume, suit national condition, to cater to the national demand and legal limits to be fuzzy, the law enforcement is insufficient, these are the counterfeit goods rampant basic reasons, obviously, the counterfeit goods in rampant of e-Commerce time, have enough special market reason support, its internally e-Commerce development, is the inevitable product, looking like the bunker coal will certainly produce the dust to be the same with the sulfide pollution, was impossible to avoid. 高利润、高销量、符合国情情况、迎合国民需求、法律界定模糊、执法力度不足,这些都是假货猖獗的根本原因,可见,假货在电商时代的猖獗,是有足够的特殊市场缘由支撑的,它在国内电商发展来说,是必然产物,就像是烧煤一定会产生粉尘和硫化物污染一样,不可能避免得了。 In the future e-Commerce platform, the influence of counterfeit goods also continued many years, it may be said that is spreading like wildfire, the spring breeze blows fresh, some people make and sell faked goods, some people of knowing fake and buying fakes , some people of non- knowing fake and buying fakes, in brief, the counterfeit goods in the area, the influence and the profit margin e-Commerce industry, no one can, might be considered as the thing of nuclear weapon rank absolutely. 在未来的电商平台里,假货的影响也持续了很多年,可谓是野火烧不尽,春风吹又生,有人制假售假,有人知假买假、也有人不知假买假,总之,假货在电商行业的覆盖面积、影响力以及利润率,无人能及,绝对堪称是核武器级别的东西。 If no matter what this thing it raised the head and develops, in the future to the major e-Commerce platforms, the significance will look like the nuclear weapon to be the same to the major countries with the nature, the nuclear weapon to all countries in the world, the repertoire basically will be: 这东西如果任其抬头、发展,将来对各大电商平台来说,意义和性质就像是核武器对各大国家一样,核武器对世界各国来说,套路基本上就是: Did you have? Good, I must have ; 你有了？好,那我也要有; Did you increase? Good, I must increase ; 你增加了？好,那我也要增加; Did you reduce? I not necessarily reduce ; 你减少了？我不一定减少; Did the international situation change? Good, that everyone sits to consult, reduce together and together makes a surface for the denuclearization diligently ; 国际形势变了？好,那就大家坐下来一起协商、共同减少、为无核化做一点表面努力; What? Has the new platform to make the nuclear weapon in the back? Mother's everyone does him together. 什么？有新平台背地里要自己搞核武器？妈的大家一起干他。 The nuclear weapon is so, the counterfeit goods are also so. 核武器是如此,假货也是如此。 Own Taobao has been clear to request to cease the counterfeit goods from the establishment, to achieve this, attack of Taobao to selling fake seller spares no effort, once were discovered, immediately closes the shop, and drags into the blacklist the opposite party identification, oneself here attacks the sellers of fake and low-quality goods, if were used by Boss Ma, takes the counterfeit goods to hit the variation competition, to take the low-cost route, to play the rural surrounding city, oneself may really be the day the dog. 自己的淘宝从创立之初就已经明确要求杜绝假货,为了达到这个目的,淘宝对售假卖家的打击可谓是不遗余力,一经发现,立刻关店并且将对方身份证明拉入黑名单,自己这边打假,如果被马老板利用,拿着假货打差异化竞争、走低价路线、玩农村包围城市,那自己可就真是日了狗了。 Li Mu felt suddenly, oneself attacks the sellers of fake and low-quality goods is not enough, he must want to select the strategy, making Chief Ma not sell the false opportunity, after best is lets, all competitors has not sold the false opportunity, how can achieve this goal, making Li Mu feel suddenly somewhat lacks the ability to do what one would like. 李牧忽然觉得,自己打假是远远不够的,他得想点策略,让马总也没有售假的机会,最好是让以后所有的竞争对手都没有售假的机会,如何才能达到这个目标,让李牧一时间感觉有些力不从心。 The issue of pirating has existed for many years in China, the books audio and video industry basically abandoned dry/does cannot solve the problem fundamentally, the e-Commerce future tray be much bigger than much the books audio and video, the person and benefit that involved must be huger than the books audio and video industry, in addition the books audio and video so, Li Mu really does not know how should realize to cease the counterfeit goods in the e-Commerce industry or vigorously the effective control counterfeit goods. 盗版的问题在华夏已经存在多年,图书音像行业基本上都干废了也没能从根本上解决问题,电商未来的盘子要比图书音像大得多得多,牵扯到的人和利益也要远比图书音像行业庞大,图书音像尚且如此,李牧真不知道该如何在电商行业里实现杜绝假货或者大力有效的控制假货。 Thinks it over, in the Li Mu mind the miraculous glow one presently, by shallow appears to the deep repertoire suddenly in the mind. 想来想去,李牧脑海中忽然灵光一现,一个由浅至深的套路浮现在脑海之中。 Perhaps the tomorrow's leadership inspection, is a rare golden opportunity! 或许明天的领导视察,就是一个难得的绝佳机会！ 17-01-1612 : 00 : 35 、,您的支持,就是我最大的动力。)17-01-1612:00:35
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