RINAPE :: Volume #8

#756: Internet Spoiled Child (First Part)

LNMTL needs user funding to survive Read More

9 : 30, CCTV «Face-to-face» program begins broadcasting with the news channel in CCTV one set on time. 九点半,央视《面对面》节目在央视一套和新闻频道准时开播。 After the hackneyed stuff beginning film title, the Sun Junyi aside sound gets up: 在老套的开场片头之后,孙俊益的旁白声响起: „He establishes were called ‚Stage 2 Project Hope’ 3321 family education networks, in less than one year, helped and subsidizes millions of university live with the high-school student, oneself actually not take a single cent.” “他创立了被称为‘第二阶段希望工程’的3321家教网,在不到一年的时间里,帮助和资助了数以百万计的大学生与高中生,自己却分文不取。” At this time, the picture presented last year Li Mu when accepting focal Interview interview fragment as the 3321 founders' suddenly, the Li Mu whole face in fragment said self-confidently: „3321 to me, is a pure charitable assistance platform, regardless of the past or the present, in the future, 3321 so long as exists for day, will not regard as the development objective the profit.” 这时,画面忽然出现去年李牧作为3321的创始人在接受焦点访谈采访时的片段,片段中的李牧满脸自信的说:“3321对我来说,就是一个纯粹的慈善助学平台,无论过去还是现在、将来,3321只要存在一天,都不会把盈利视为发展目标。” Then, Sun Junyi nearby sound also said: „He, for a better service in 3321 platforms holds concurrent jobs university that makes the family education lives, the leadership developed has online means of payment Alipay of user ten million/countless.” 接着,孙俊益的旁边声又道:“他为了更好的服务在3321平台上兼职做家教的大学生,主导开发了现已拥有千万用户的线上支付工具支付宝。” Before the picture switches over Li Mu, again when accepts the focal Interview interview fragment, Li Mu in fragment said to Host: „3321 are online relation and penetration to a offline, enabling me to be able the service in offline, moves to the line to come up the sale, but we must improve a payment problem at present, if can also place online to complete the payment, 3321 users were more convenient......” 画面再次切换到李牧之前接受焦点访谈采访时的片段,片段中的李牧对主持人说:“3321是一种线上对线下的联系与贯通,让我可以把在线下的服务,搬到线上来销售,不过眼下我们还要完善一个支付问题,如果能把支付也放在线上完成的话,3321的用户就更加方便了……” The Sun Junyi aside then said: „He in one year, established Muye Science and Technology, Alipay and Taobao net, in the 20-year-old age the eminent that becomes the China internet industry to deserve.” 孙俊益的旁白接着说道:“他在一年的时间里,先后创立了牧野科技、支付宝与淘宝网,在20岁的年纪一跃成为华夏互联网行业当之无愧的翘楚。” The picture turned into this Li Mu to accept a small fragment of interview, Li Mu sits in the office in Taobao Yanjing warehousing base, said with smile on the face: „I thought that now only starts, if internet is the stars sea that waits for me to conquer, I can only be now just made the ship, that is all.” 画面变成了这次李牧接受采访的一个小片段,李牧坐在淘宝燕京仓储基地的办公室里,面带微笑的说:“我觉得现在才只是刚刚起步,如果互联网是等待我去征服的星辰大海,那我现在只能算是刚刚把船造好,仅此而已。” Cuts the aside again: „ 再次切换旁白:“ YY, Tieba (Post It) and Happy Farm that he establishes, register the user to cross hundred million, day active users tens of millions ; 他创立的yy、贴吧、开心农场,注册用户均已过亿、日活跃用户数千万; Alipay that he establishes is online payment that the Internet users realized ten million/countless felt relieved safely ; 他创立的支付宝为千万网民实现了安全放心的网络支付; The Taobao net that he establishes got online several months, then set the record of day sales volume 2.683 billion MU Online / miracle ; 他创立的淘宝网上线不过数月,便创下了日销售额26.83亿的奇迹; He invested five hundred million, must make the national best express logistics ; 他投资了五个亿,要做全国最好的快递物流; He is lives in school university ; 他是个在校大学生; He this year 20 years old...... 他今年20岁…… Actually on him to have which unknown magical things? 他身上究竟有着哪些不为人知的神奇之处？ Current period «Face-to-face», Sun Junyi leads you to approach Internet Spoiled Child Li Mu, as well as his Legend story! ” 本期《面对面》,孙俊益带您走近互联网骄子李牧,以及他的传奇故事！” Mixes the preview that cuts to burn very much, the parallelism sentence that a series of takes „him” as the opening, transferred the anticipation of audience directly thoroughly. 混剪的预告片很燃,一系列以“他”为开头的排比句,直接将观众的期待彻底调动了起来。 The picture switching to a very ordinary office, the camera bird's-eye shot two very ordinary chairs, later the seat switch over, Sun Junyi and Li Mu sat respectively on a chair. 紧接着,画面切换到一间非常普通的办公室,摄影机俯拍着两把非常普通的椅子,随后机位切换,孙俊益和李牧分别坐了在其中一把椅子上。 Sun Junyi said to Li Mu with a smile: „Li Mu hello/you good.” 孙俊益笑着对李牧说:“李牧你好。” Li Mu in picture wore a clean neat casual clothing, the hair deliberately decides one is quite optional and lead several points of cool graceful with the round wax, seeming like , was not only fresh, is passing several points of air of scholarly refinement, the whole felt, ten years later these popular small fresh meat also had no time to let slightly, triggered the innumerable scream in front of the television. 画面中的李牧穿着一身干净清爽的休闲服饰,头发刻意用发蜡定了一个比较随意而又带着几分酷帅,看起来不仅朝气十足,也还透着几分书卷气,整体给人的感觉,比起十年后那些流行的小鲜肉也丝毫不遑多让,在电视机前引发了无数尖叫。 This time Li Mu is humble and politeness nods to Sun Junyi, said the sentence: „Host is good.” 此时的李牧谦逊而又礼貌的对孙俊益点了点头,说了句:“主持人好。” Sun Junyi said: „Is also honored very much happily very much, you can accept our «Face-to-face» column the interview, I think that the audience before television should not be strange to you, before over six months, 3321 that because you establish, many grades of programs of our stage had interviewed you.” 孙俊益说:“很高兴也很荣幸,你能够接受我们《面对面》栏目的专访,我想电视机前的观众对你应该并不陌生,半年多以前,因为你创立的3321,我们台的多档节目都曾经采访过你。” Li Mu nods, responded to one slightly with a smile: „I extremely am also honored to receive the invitation of «Face-to-face» column.” 李牧点了点头,微微笑着回应了一声:“我也非常荣幸能够收到《面对面》栏目的邀请。” Sun Junyi said: „I want the audience before television certainly to be shocked at this moment extremely, because in everyone eyes, you should be that most famous Renmin University outstanding student, was that founds 3321, is the talent youth who the innumerable poverty-stricken college students brought the tremendous change, but, suddenly, you turned into the founders in three big internet Corporation, this transformation to the national audience, was very possibly difficult to accept for a short time.” 孙俊益道:“我想此时此刻电视机前的观众一定会极度震惊,因为在大家的眼里,你应该是那个最出名的人民大学高材生,是那个创建了3321、为无数困难学生带来巨大改变的天才青年,但是,忽然之间,你变成了三家大型互联网公司的创始人,这个转变对全国观众来说,可能一时半会还很难接受得了。” Li Mu gives a calm smile, humble saying: „I deeply love one of the internet young people ten million/countless, the title of talent is not really at all.” 李牧淡然一笑,谦逊的说道:“我只是千万热爱互联网的年轻人之一,天才的头衔实在是不敢当。” Sun Junyi nods, said with a laugh: „In most start of today's interview, I want first viewer friends on behalf of nation to ask your question.” 孙俊益点了点头,笑着说:“在今天访谈的最开始,我想先代表全国的观众朋友问你一个问题。” „Please say.” “请讲。” „Muye Science and Technology and Taobao net is the eminent in domestic internet enterprise, as the founder, why you chooses so low-key?” “牧业科技和淘宝网都是国内互联网企业里的翘楚,作为创始人,你为什么选择如此低调？” A Li Mu slightly thinking, the smile replied: „I intentionally am actually low-key, but all career will be divided into several stages, the initial steps of particularly starting an undertaking, needs to set one's mind at ease the accumulation that and take undivided attention completes, Muye Science and Technology, is Alipay and Taobao net, these three company establishment time longest is about a year, in my opinion, they are also in the accumulation period, therefore my time and energy also placed the company to develop on, naturally appeared low-key.” 李牧略一思索,微笑答道:“倒不是我刻意要低调,只是所有的事业都会分为几个阶段,尤其是创业的起步阶段,需要沉下心去、心无旁骛的把积累做好,无论是牧野科技,还是支付宝与淘宝网,这三家公司成立时间最长的也不过一年,在我看来,它们都还处于积累期,所以我的时间和精力也都放在了公司发展上,自然而然就显得低调了一些。” Sun Junyi nods, says with a smile: „For these days the entire country was discussing that Taobao net created e-Commerce website that sells MU Online / miracle, I want to ask, do you as the founder, have by the Taobao Brand Day 2.683 billion sales volumes are shocked?” 孙俊益点了点头,笑道:“这几天全国上下都在讨论淘宝网这个创造了销售奇迹的电子商务网站,我想请问一下,你作为创始人,有没有被淘宝品牌日26.83亿的销售额所震惊？” Li Mu expression indifferent shaking the head, said sincerely: „Truth said, from the amount, I have not felt shocked, lets instead is everyone's who attitude toward this amount I am shocked, before then, I have not thought Taobao Brand Day will bring such powerful social echo.” 李牧表情淡然的摇摇头,诚恳的说:“实话说,从金额上来看,我没有感觉被震惊,让我震惊的反而是大家对这个金额的态度,在这之前,我没想过淘宝品牌日会带来这么强大的社会反响。” Sun Junyi said with amazement: „A day aren't 2.683 billion sales volumes in your opinion surprised?” 孙俊益惊讶的说:“难道一天26.83亿的销售额在你看来一点都不惊讶吗？” Li Mu very sincere nod of: „It is not surprised, since makes the platform, must be familiar with own platform, therefore in my opinion, this amount is reasonable completely.” 李牧非常诚恳的点了点头:“一点也不惊讶,既然是做平台,就肯定要对自己的平台了如指掌,所以在我看来,这个金额完全在情理之中。” At this point, the Li Mu expression has the light happy expression: „This time Brand Day is only an attempt, because the Taobao net only started, everyone just to start to accept the e-Commerce expenditure pattern, moreover we have also worried that before the e-Commerce terminal link supporting capacity is insufficient, therefore regarding this Brand Day, we can say that this Brand Day moves, our whole is restraining, besides cooperative enterprise that from the beginning brings to a conclusion, some following also many enterprises want to participate, but we situated to the discrete consideration of terminal link, complete rejection.” 说到这里,李牧表情带着淡淡笑意道:“这次的品牌日只是一个尝试,因为淘宝网刚刚起步、大家刚刚开始接受电子商务的消费模式,而且我们之前也一直担心电子商务的末端环节承载力不足,所以对于这次品牌日,我们可以说这次品牌日活动,我们整体是克制着来的,除了一开始谈定的合作企业之外,后续还有很多企业想要参与进来,但我们处于对末端环节的谨慎考虑,全部拒绝了。” Sun Junyi asked Li Mu: „Does the terminal link that you said which links refer to?” 孙俊益问李牧:“你说的末端环节是指哪些环节？” Li Mu said: „Logistics and distribution, e-Commerce, once related to the transaction of entity goods, will certainly involve the logistics and distribution, we cannot be only on not relentless online sell, but also after must consider to sell, the delivery of commodity prompt safety in the user hand, the terminal link seemingly to be how common, but is actually playing the most essential support role, therefore the city of these two sales volume and between terminal must be fastidious balanced.” 李牧说:“物流配送,电子商务一旦涉及实体物品的交易,就一定会涉及到物流配送,我们不能只是毫无节制的在线上销售,还要考虑销售之后,如何把商品及时安全的交付到用户手里,末端环节看起来不起眼,但却起着最关键的支撑作用,所以销量和末端之城这两者之间是要讲究平衡的。” Sun Junyi also asked: „Balance that you said that is actually what kind of one balanced?” 孙俊益又问:“你说的平衡,究竟是怎样的一种平衡呢？” Li Mu said with a smile: „ My parents worked half a lifetime in coal system, draws an analogy with the coal mine, in the underground mine, needs through the sitat side to the tunnel to each working surface, to build the project, everyone hopes that the progress is quicker, but decided that this speed, is not front the tunneling, but is rear end supports. 李牧笑道:“我父母在煤炭系统工作了半辈子,就拿煤矿打个比方吧,在地下矿井里,是需要通过打横向巷道通往各个工作面的,搞工程嘛,大家都希望进度快一些,但是决定这个速度的,不是前端掘进,而是后端支撑。 The team of drift driving before, the team that is responsible for the anchor spurting the supports and protections , the anchor spurts the supports and protections team to conduct anchor processing to the tunnel of new tunneling top promptly, hits the anchor rod, to hang the anchor net, to spurt the concrete grout to make it form a firm reinforced concrete safety net in the top of the head, to prevent collapsing roof failure, therefore its speed must follow, if presents more than ten meters tunnel not to have the anchor to spurt the supports and protections, is not only very dangerous in the team of front tunneling, the entire project may be threatened fatally. 巷道掘进的队伍在前,负责锚喷支护的队伍在后,锚喷支护队伍要及时对新掘进的巷道顶部进行锚固处理,打锚杆、挂锚固网、喷混凝土浆让它在头顶形成一道坚固的钢筋混凝土防护网,以防止坍塌冒顶,所以它的速度一定要跟上,如果出现十几米巷道都没有锚喷支护的话,不但在前方掘进的队伍很危险,整个工程都有可能受到致命威胁。 Therefore the progress of entire project, to did not decide before the tunneling team, but by safeguarding the terminal link of support is controlled, the speed of tunneling with safeguarding the strengths of support must have balanced, can pursue the peak efficiency in the situation of guarantee security, this is also the basic development principle that the present Taobao net abides by. ” 所以整个工程的进度,不是冲在前的掘进队来决定,而是由保障支撑的末端环节来掌控,掘进的速度与保障支撑的力量之间要有一个平衡,才能在保证安全的情况下追求最高效率,这也是眼下淘宝网恪守的基本发展原则。” At this point, Li Mu, said: „To e-Commerce, the logistics and distribution of terminal is extremely important, is equal to the anchor of mine pit to spurt the supports and protections, the significance especially is also great, Taobao although in arrangement from Construction logistics, but Rome is not one day completes, therefore I only act according to the existing logistics supporting capacity to control the Brand Day sales volume, thus limited the artificial intervention and Brand Day sales volume, has not completely let loose, the fact also proved our discretion is absolutely correct, because in Brand Day on the same day, many private express companies stopped receiving, slightly optimistic that if we estimated initially, will cause a disaster likely.” 说到这里,李牧顿了顿,又道:“对电子商务来说,末端的物流配送极其重要,等同于矿井的锚喷支护,意义也尤其重大,淘宝虽然在筹备自建物流,但罗马不是一天建成的,所以我只根据现有的物流承载力来控制品牌日的销量,从而对品牌日的销售额进行了人为的干预和限制,并没有完全放开,事实也证明了我们的谨慎是完全正确的,因为在品牌日当天,多家民营快递公司停止收件,如果我们当初估算的稍微乐观一点,很可能都会造成一场灾难。” Sun Junyi nods, said: „Several private express stop receiving the matter during Brand Day, our stage has understood with the relevant departments, they should investigate, should quick announce the findings.” 孙俊益点了点头,道:“几家民营快递在品牌日期间停止收件的事情,我们台跟有关部门了解过,他们应该已经在调查,应该很快就会公布调查结果。” Saying, Sun Junyi was also saying: „Said like you a moment ago, the Taobao net should still be at the stage that has not caught up completely now, then you can estimate, if the logistics and distribution link can obtain maximum satisfaction, the rise space of Taobao net also big? If makes Brand Day again time, you thought how many 24 hours of sales volumes can arrive at?” 说着,孙俊益又道:“像你刚才所说,淘宝网现在应该尚处于一个还没有完全发力的阶段,那么你能不能预估一下,如果物流配送环节可以得到最大限度的满足,淘宝网的上升空间还有多大？如果再做一次品牌日,你觉得24小时的销售额能到多少？” Li Mu adjusted a sitting posture, stretches out finger extremely self-confident saying: „If will make Brand Day next year again, my goal is at least 10 billion.” 李牧调整了一个坐姿,伸出一根手指极其自信的说道:“如果明年再做品牌日,我的目标是至少一百亿。” Sun Junyi 10 billion had a scare by Li Mu's. 孙俊益被李牧的一百亿吓了一跳。 Li Mu is light smiles, self-confident saying: „The Taobao net as a line upper mounting plate, can the order data of carrying/sustaining be very huge, at present the Taobao net overall technology architecture and data-handling capacity, a day 10 billion can still the carrying/sustaining result in even, 10 billion orders to us are only one string data and codes, but transforms the commodity the words, perhaps will be hundred million commodity quantities, by our existing logistics ample capacities, wants in the safeguard effectiveness situation, to complete the transportation of hundred million packages in a short time is the impossible mission.” 李牧却淡淡一笑,自信满满的说道:“淘宝网作为一个线上平台,可以承载的订单数据是非常庞大的,以目前淘宝网整体的技术架构与数据处理能力来说,就算是一天一百亿也可以承载得了,一百亿订单对我们来说只是一串串数据和代码,但是转化成商品的话,恐怕将是过亿的商品数量,以我们现有的物流运力来看,想在保障时效的情况下,短时间内完成过亿个包裹的运输是不可能完成的任务。” Saying, the Li Mu's expression also becomes excited, said earnestly: „We have thrown five hundred million cash to make our logistics system, for supports the entire Taobao even entire e-Commerce terminal demand full power, if this goal achieved, we not only can promote the Taobao turnover, but can also create at least over ten thousand logistics posts, therefore logistics point, is our most important of next development!” 说着,李牧的表情也变得兴奋起来,认真说道:“我们已经投了五个亿的现金来做自己的物流系统,为的就是全力支撑起整个淘宝甚至整个电子商务的末端需求,如果这个目标达成了,我们不但能够提升淘宝的成交量,还能够创造至少上万个物流岗位,所以物流这一环,也是我们下一步发展的重中之重！” The Li Mu 500 million cash have been lying being ready in the account, reason that without acts immediately, for under the social interest that in the Taobao net arouses begs a dividend, therefore he must through CCTV to the whole society, the leadership send a signal particularly: The logistics is very important to the Taobao net, if the leadership hopes that the Taobao net to stimulating the domestic demand takes an important role, must give Taobao Logistics enough support. 李牧五亿现金已经在账上趴着蓄势待发,之所以没有立刻行动,就是为了在淘宝网引起的社会关注下讨要一点红利,所以他必须要通过央视向全社会,尤其是领导层释放一个信号:物流对淘宝网很重要,如果领导希望淘宝网对拉动内需起到重要作用,就得给予淘宝物流足够的支持和保障。 Naturally, along is in front of national audience, buckles an evil reputation to Boss Ma, this is also non- will common. 当然,顺便当着全国观众的面,给马老板扣个屎盆子,这也是非常有必要的。 ( To be continued.) (未完待续。)
To display comments and comment, click at the button