RINAPE :: Volume #8

#745: I must drive now, do you want to come up?

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2002 Hasee, has not verified an outlet in the industry truly. 2002年的神舟,在行业里还没有真正探明一个出路。 What the Hasee parent company is engaged is the hardware production, before stepping in complete machine manufacture, they have the production and employed experience of several years computer hardware, but truly matter that started the complete machine manufacture is started last year. 神舟的母公司从事的是硬件生产,在涉足整机制造之前,他们就已经有数年计算机硬件的生产与从业经验,而真正开始整机制造是去年才开始的事情。 A year, the Hasee ability is even big, is still in a position of start-up. 一年而已,神舟就算能耐再大,也还只是处在一个初创公司的位置上。 Hasee real soaring, after waiting for Hasee to start to step in the notebook manufacture . 神舟真正腾飞,还是等神舟开始涉足笔记本制造之后了。 Therefore present Wu Haijun, to own future potential will also not be non- common self-confident. 所以眼下的武海军,对自己未来的潜能也并不是非常有自信。 However, Li Mu gives him to describe, before is him, huge market that does not dare to imagine, Hasee at present the weakest link is the brand, with the words of Li Mu cooperation, brand can certainly obtain the huge promotion. 但是,李牧给他描绘出来的,是一个他之前不敢想象的庞大市场,神舟眼下最薄弱的环节就是品牌知名度,和李牧合作的话,品牌知名度方面一定可以得到巨大的提升。 Once the brand had, there is a Taobao this network sale platform to support, the sale of Hasee does not need to be worried absolutely, when the time comes oneself only need be worried makes the link, how the cost reduction and expanded capacity, complete product control, other can solve by Li Mu completely. 一旦品牌知名度有了,又有淘宝这个网络销售平台支撑着,神舟的销售也绝对不用担心,到时候自己唯一要担心的就是生产环节,如何降低成本、扩大产能、做好品控,其他的全部都可以由李牧这边解决。 Thinks of here, Wu Haijun then impatient wants to ask Li Mu, hopes how specifically both sides cooperate. 一想到这里,武海军便迫不及待的想要问问李牧,具体希望双方怎么合作。 At this time, Li Mu clears throat, said: „My expectation buys stock in Hasee with Muye Science and Technology and channel resources of Taobao net, has the interaction of capital and stock level, everyone's cooperation can be long-time.” 这时,李牧清了清嗓子,说:“我的期望是用牧野科技和淘宝网的渠道资源来入股神舟,有资本和股份层面的交互,大家的合作才能更加长久。” Wu Haijun was irrigated basin cold water at heart instantaneously. 武海军心里瞬间被浇了一盆冷水。 As an entity merchant, he does not hope has not gone on the market before the enterprise first dilutes the stock, oneself make the entity industry, the final goal naturally is able the listing leverage, at this time the dilution stock, will go on the market in the future time will lose the big benefits, the approaches to cooperation that therefore he favors are only gain sharing, invested matter, let alone Li Mu must invests with the resources and channel, even if Li Mu takes the cash to invest, the first response will not want. 作为一个实体商人,他不希望在企业没有上市之前先稀释股份,自己做实体产业,最终的目标自然是能够上市套现,这种时候稀释股份,将来上市的时候就会损失大笔利益,所以他心里倾向的合作方式只是利润分成,入股的事情,别说李牧是要拿资源和渠道入股,就算李牧拿着现金来入股,自己心里的第一反应都不会愿意。 Li Mu sees the Wu Haijun expression to hesitate, then said lightly: „Chief Wu, to be honest, by Muye Science and Technology and scale mass of Taobao net, solely has not been the net profit that we pursued.” 李牧见武海军表情犹豫,便淡淡说道:“武总,说句实话,以牧野科技和淘宝网的规模体量,我们追求的早就已经不单单是净利润了。” Wu Haijun looks nod of hesitation, he also understands, Li Mu grasps two internet great platform, at his position and altitude, he will definitely not care to sell gain sharing of Hasee computer, he definitely wants to use oneself influence, to take oneself tentacle and rhizome comprehensive spreading now, as far as possible many covers the internet industry the upstream and downstream, Hasee as the pc complete machine manufacturer, is the internet industrial criterion upstream enterprise. 武海军面露踌躇的点了点头,他也明白,李牧手握两个互联网大平台,以他的地位和高度,他肯定不会在意代销神舟电脑的利润分成,他现在肯定是想利用自己的影响力、把自己的触手和根茎全面的铺展开来,尽可能的多的覆盖互联网行业的上游与下游,神舟作为pc整机制造商,就是互联网行业标标准准的上游企业。 However, really changes the Li Mu's channel with the enterprise stock, Wu Haijun is 100 is not glad at heart, under the entity merchant's ideological mode leadership, Wu Haijun ponders over for quite a while, said to Li Mu: „Chief Li, your demand I understood very much, to be honest I did not repel to sacrifice some stocks to receive in exchange for the resources of enterprise development, but told a truth, at present we to Muye Science and Technology and potential of Taobao net in pc complete machine sale, understanding was not very thorough, I had an idea, does not know how you felt.” 但是,真拿企业股份换李牧的渠道,武海军心里是一百个不乐意,在实体商人的思维模式主导下,武海军思忖半天,开口对李牧说:“李总,您的需求我很理解,说实话我也并不排斥牺牲部分股份来换取企业发展的资源,不过说句实话,眼下我们对牧野科技和淘宝网在pc整机销售上的潜力,了解的还不够深入,我有一个想法,不知道您觉得怎么样。” Li Mu shows a faint smile: „Chief Wu please say.” 李牧微微一笑:“武总请说。” Wu Haijun sits the straight body, a face said sincerely: „Chief Li, Hasee naturally pays great attention to Taobao net emerging e-Commerce platform, before I come , met with own staff, hopes that can draw up one set of packing plan, lets our complete machine packing security, makes the Taobao online consumer feel relieved taking advantage of this.” 武海军坐直身体,一脸诚恳的说:“李总,神舟自然是非常注重淘宝网这个新兴电子商务平台的,我来之前还跟自己的员工开会,希望能够拿出一整套的包装方案,来让我们的整机包装更加的安全,借此来让淘宝网上的消费者放心。” Saying, Wu Haijun thread of conversation one revolution, said: „Matter that but invests, I alone said does not calculate, needs the shareholders' meeting collective to meet to decide, therefore I do not have the means to give you now any accurate reply, but please believe, we have to think very much on Taobao complete the pc complete machine sale, therefore individual idea is: I thought that we can first conduct a cooperation attempt of stage, for example three to six months, Hasee can the Taobao sales volume 10% as profit sharing, three to six months later, if the effect is very good, I also convinced the matter that other directors operated you to buy stock in well.” 说着,武海军话锋一转,又道:“但是入股的事情,我一个人说了不算,需要股东大会集体开会决定,所以我现在也没办法给您任何确切的回复,不过请您相信,我们是很有心想在淘宝上做好pc整机销售的,所以个人的想法是:我觉得我们可以先进行一阶段的合作尝试,比如三到六个月的时间里,神舟可以给淘宝销售额的10%作为利益分成,三到六个月之后如果效果很好的话,我也好说服其他董事来操作您入股的事情。” Li Mu shows a faint smile, felt like that Wu Haijun this person seems smooth, the speech universe and has own one set of calculation very much. 李牧微微一笑,心里却觉得武海军这个人似乎很圆滑,说话太虚而且很有自己的一套小算盘。 The so-called that he said „cooperation attempt”, basically was takes the advantage and initiative grasps in his own hand, to Taobao 10% as profit sharing, Hasee definitely had gains, because his normal shop goods got down, the channel cost should also almost in this proportion, will be higher. 他说的这个所谓“合作尝试”,基本上就是把好处和主动权都掌握在了他自己手里,给淘宝10%作为利益分成,神舟肯定还是有得赚,因为他正常铺货下去,渠道成本应该也差不多在这个比例,甚至还会更高。 Moreover, once oneself put into the huge resource promotions, the Hasee popularity rises to immediately can even exceed with the first-tier brand flush, in this case, how even if Hasee does give Taobao all profits? Several months later, they became domestic pc brand, the value of implication, is much higher than the income that several months of cooperation sale has. 而且,一旦自己投入大量资源推广,神舟的知名度会立刻攀升到可以跟一线品牌齐平甚至超越,这种情况下,就算是神舟把所有的利润都给淘宝又如何？几个月之后,他们成了国内一线pc品牌,这其中蕴含的价值,远远高于几个月合作销售所产生的收入。 If three to six months later, the Hasee brand did in a big way, he turned the head to get angry does not recognize people, how can oneself take him? Instead is his own brand rapidly rises when the time comes, he can sit idle and enjoy the fruits in the future, although oneself cannot determine his moral behavior and integrity, but against person's heart must have, let alone, did Li Mu possibly fall into this passive position by oneself? 如果三到六个月后,神舟品牌做大了,他一转头翻脸不认人,自己能拿他怎么样？反而是到时候他自己的品牌迅速崛起,他往后就可以坐享其成了,虽说自己也不敢确定他的人品和诚信,但防人之心不可无,更何况,李牧怎么可能让自己陷入这种被动的境地之中？ Sees Li Mu not to speak, Wu Haijun still continues to stir up in side, said: „Chief Li you look, three to six months, if you starts from Construction logistics, we can also first provide the goods to you, then we give you lower producer price, is responsible for selling and transporting by you, this Taobao profit point will be bigger, in addition, we can also accept two to three months of account periods, Taobao can have healthier cash reserve, in this case, is also more appropriate to you.” 见李牧不说话,武海军还在旁边继续煽动,道:“李总您看,三到六个月的时间里,如果您这边的自建物流起步,我们也可以先把货提供给您,然后我们给您更低的出厂价格,由您这边来负责销售及运输,这样的话淘宝的利润点会更大,除此之外,我们也可以接受两到三个月的账期,淘宝可以拥有更健康的现金储备,这样的话,对您这边也更合适。” Li Mu hears here, starts a little obstruction at heart, on the face also no longer is the smile relative, but gradually enforces, said earnestly: „Chief Wu, you , to come here to borrow the strength to hit the strength, I can the basically explicit reply you, this hope be am impossible to realize.” 李牧听到这里,心里开始有点芥蒂,脸上也不再是笑脸相对,而是逐渐严肃起来,认真说道:“武总,你如果是想来我这里借力打力,那我可以基本明确的回答你,这个希望是不可能实现的。” Wu Haijun didn't expect Li Mu must get angry all of a sudden, the tone that spoke slit much, even selected itself to want taking advantage of Taobao to promote own real wish in the words directly, therefore his hastily tried to explain: „Chief Li, do not misunderstand, I really not......” 武海军没想到李牧一下子就要翻脸,就连说话的语气都冷淡了不少,甚至直接在话里点出了自己想借淘宝提升自己的真实意愿,于是他急忙试图解释:“李总,您别误会,我真不……” Has not waited for him saying that Li Mu raises up the right hand palm, hints him first to suspend, later, said slightly: „My words have not said, Chief Wu had anything to say, can wait for me to say raised again.” 没等他说完,李牧竖起右手手掌,示意他先暂停,随后微微一顿,道:“我话还没有说完,武总有什么想说的,可以等我说完再提。” Wu Haijun nodded hastily, gave the hand signal of invitation: „Please continue.” 武海军连忙点头,做了个请的手势:“您请继续。” The Li Mu light nod, said unemotionally: „I asked you to come not to do good for Learning from Lei Fei far away, did not think on your car(riage), therefore this point do not have anything to misunderstand. I asked you to come mainly to tell you, I must drive now, do you want to come up? If thinks, buys a ticket here can jog to board ; If not think, I have no opinion, everyone discussed that the inadequate cooperation can also be the friend at least, if the friend cannot make, at least fellow villager.” 李牧淡淡点头,面无表情的说:“我大老远请你过来不是为了学雷锋做好事,更不是想上你的车,所以这一点你千万不要有什么误会。我请你过来主要是想告诉你,我现在要开车了,你想不想上来？如果想,在我这里买票就可以跑步上车;如果不想,我也没有任何意见,大家谈不成合作也起码还是可以做朋友,如果朋友也做不成,起码还是老乡。” This saying one, including Liu Qiangdong, the look is one cold. 这话一出,包括刘镪东在内,神色都是一凛。 Li Mu these words saying is very impolite, is not only impolite, the stance also suspends unusual is high, after Liu Qiangdong was worried Wu Haijun listened can not be uncomfortable even loses one's temper, what however not as he expected is, Wu Haijun has no angry performance, instead is the whole person falls into a shameful silence. 李牧这番话说的已经很不客气了,不光是不客气,姿态也摆的非常高,连刘镪东都担心武海军听了之后会不会不舒服甚至动怒,但是出乎他意料的是,武海军没有任何气恼的表现,反而是整个人陷入一种无地自容般的沉默。 Li Mu is a person of art highly efficiency, when discussed the business, he was not really likes playing the mind with others. 李牧是一个讲究高效率的人,而且在谈生意的时候,他并不是真的喜欢跟别人玩心眼。 Several companies develop now, he also brushed a method with Baidu Chief Li and Juncheng Song Zhilei, but most of the time to the partner and to the potential partner, he is very sincere, for example today, he truly wants to draw Hasee to achieve a great accomplishment together, everyone looks, cooperation for win-win situation words, future market space big being able imagine. 几个公司发展到现在,他也就跟百度李总、俊成宋志磊刷了点手段,但是大多数时候对合作伙伴、对潜在的合作伙伴,他还是非常诚挚的,就比如今天,他确实是想拉着神舟一起做一番大事,大家都看远一点,合作共赢的话,未来的市场空间大的不可想象。 But if Wu Haijun only regards as important at present a stock, that Li Mu is naturally impossible to help him in vain, can only tell him says goodbye, then looks for other factory cooperation. 但是如果武海军只看重眼前一点股份,那李牧自然也不可能白白帮他,只能跟他说再见,然后再去找其他厂家合作。 Wu Haijun also realized the own thoughts might enrage Li Mu, he does not know matter that Li Mu wants to handle big, does not know that Li Mu has prepared all thrust domestic internet industry in front of the lens of CCTV, he stemming from the protection to the self-interest, truly wants first to trick Li Mu to attempt first to carry out the cooperation of sales level with him, a sacrifice benefit was unimportant to Li Mu, so long as can make the Hasee brand, oneself gained, moreover was gains in a big way. 武海军也意识到自己刚才的心思有可能触怒了李牧,他不知道李牧想做的事情有多大,也不知道李牧已经准备在央视的镜头前全力推国内互联网行业一把,他出于对自己利益的保护,确实是想先忽悠李牧尝试着跟他先进行销售层面的合作,牺牲点利益给李牧不要紧,只要能把神舟的品牌做出来,自己就赚了,而且是赚大了。 However his didn't expect, Li Mu easily saw through own thoughts, moreover pointed out directly, this makes him awkward worried. 但是他没想到,李牧轻易识破了自己的心思,而且还直接点明,这让他心里尴尬又担忧。 Therefore, Wu Haijun hastily said: „Chief Li, I have not truly hit the strength with the strength the meaning, I am think that are of many a process understanding, in this case, we will cooperate in the future can be smoother, I have the sincerity to with you work, otherwise not such hastily nervous catches up from Shenzhen.” 于是,武海军急忙解释说:“李总,我确实没有借力打力的意思,我是想彼此之间都多一个了解的过程,这样的话,我们往后的合作才能够更加顺畅,我是非常有诚意要跟您合作的,否则也不会这么着急忙慌的从深市赶过来。” Li Mu beckons with the hand: „Chief Wu, said that this pointless, I asked your question.” 李牧摆了摆手:“武总,说这个没有意义,我问你个问题。” Wu Haijun busy say/way: „Please say.” 武海军忙道:“您请说。” Li Mu looks at he, asked: „How many in 2001 was the national computer sales volume?” 李牧看着他,问:“2001年全国电脑销量是多少？” Wu Haijun was last year gets involved in this industry, was very naturally clear this data, blurted simply said: „Desktop pc and notebook pc add about 9 million.” 武海军就是去年涉足这一行业的,自然很清楚这个数据,脱口便道:“台式pc和笔记本pc加起来将近900万台。” Li Mu nods, asked: „How many did Hasee occupy?” 李牧点点头,问:“神舟占了多少？” Wu Haijun ashamed saying: „Hasee only started last year, the proportion is very small, has not arrived including 3 percentage points.” 武海军惭愧的说道:“神舟去年刚起步,占比很小,连三个百分点都没到。” Li Mu also asked: „You thought how many this year's annual sales volume will have?” 李牧又问:“那你觉得今年的全年销量会有多少？” Wu Haijun thinks, said: „Originally I thought that should have probably about 15% rates of increment, probably about 10 million, the speed that but Taobao rises is so fast, I feel able optimistically, about 12 million!” 武海军想了想,说:“本来我觉得应该有大概15%左右的增长率,大概在1000万台左右,不过淘宝崛起的速度这么快,我觉得可以更乐观一点,1200万台左右吧！” Li Mu asked him: „If I said that at least can achieve 20 million? How many do you want to occupy in inside?” 李牧反问他:“如果我说至少可以达到2000万台呢？你想在里面占到多少？” ( To be continued.) (未完待续。)
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