RINAPE :: Volume #8

#726: YY overseas strategic plan (Last Part)


LNMTL needs user funding to survive Read More

Off-line transmission?” “离线传输?” Fang Xudong and Fang Xudong liangs senior internet technical personnel, to the new concept some surprise that Li Mu raises, let alone the other two, are being confused that listens. 方旭东个资深互联网技术人员,对李牧提出来的这个新概念都有些诧异,何况另外两人,更是听的一头雾水。 The off-line transmission in the Li Mu eye is an unusual awesome function, it was just born time really it can be said that lets person slap the table and shout with praise, QQ promotes the off-line transmits the time is in 2007, the function that but the off-line transmits actually realized is not difficult in 2002, the foundation of hardware was enough, but this concept also no one took the lead to propose. 离线传输在李牧眼里是一个非常牛逼的功能,它刚诞生的时候真的可以说是让人拍案叫绝,qq推出离线传输的时候已经是2007年了,但是离线传输的功能其实在2002年实现起来也并不困难,硬件的基础是足够的,只不过这个概念还没有人率先提出。 Therefore, Li Mu then explained: Off-line transmission to put it bluntly is also the cloud service, user A wants the file transmission to give the user Boss, but in user Boss not online, normal condition what to do? When user Boss does get online? With the appendix transmission of email is also means that but operates relatively troublesome, but our off-line transmissions, are enable user A to be able in the user Boss not online situation, first file transfer in our servers, after user Boss gets online, even user A not online, he can still directly from our clouds server download(ing) this/should document.” 于是,李牧便解释道:“离线传输说白了也就是云服务,用户a想要传输文件给用户b,但是用户b并不在线,正常情况下怎么办?等用户b上线?或者用email的附件发送也是个办法,但操作起来相对麻烦,而我们的离线传输,就是让用户a可以在用户b不在线的情况下,先把文件传输到我们的服务器内,等用户b上线之后,即便用户a不在线,他也可以直接从我们的云端服务器下载该文件。” Fang Xudong one hear, then understands instantaneously, said pleasantly surprised: Chief Li, this function usable strong!” 方旭东一听,便瞬间明白过来,惊喜的说:“李总,这个功能的实用性超强啊!” Li Mu nods: Usability will be strong, moreover at present especially has very big usability to the Business person and internet jobholders and moderate deep users, as in the future the unceasing popularization of internet, more shallow users will have the demand of file transfer, at that time, this function can also cover them, my goal is, finally can make such function cover all internet users, this is not difficult to realize, because all internet users will have the demand of file transfer.” 李牧点点头:“实用性会非常强的,而且眼下尤其对商务人士以及互联网从业人员、中度深度用户有很大的实用性,将来随着互联网的不断普及,更多的浅度用户也会产生文件传输的需求,那个时候,这个功能也就能把他们也覆盖进来,我的目标是,最终能让这样的功能覆盖所有互联网用户,这也并不难实现,因为所有的互联网用户都会有文件传输的需求。” Fang Xudong said: If wants to solve this problem, the cost that we must invest will be high, first is the issue of information processing, the server storage and band width needs very big cost.” 方旭东道:“不过如果想解决这个问题,我们要投入的成本会非常高,首先就是信息处理的问题,服务器存储、带宽都需要很大的成本。” Li Mu said: This is unimportant, because we take the lead to introduce this function and solution, then we can conduct the differentiating grade to this service, if the ordinary YY user, the document size that but per day per person the off-line transmits must be defined in certain range . Moreover the document that everyone transmits will also be defined the effectiveness in the clouds storage time, will surpass the effectiveness to be deleted by the server automatically.” 李牧说:“这个不要紧,因为我们率先推出这个功能及解决方案,那么我们就可以给这个服务进行等级划分,如果是普通的yy用户,每人每天可离线发送的文件大小要被限定在一定的范围内,而且每人传输的文件在云端的存储时间也会被限定时效,超过时效就会被服务器自动删除。” Draws an analogy, the services standard that the average consumer can obtain is: But per day per person the off-line transmits the 10 m Boss document, simultaneously the server retention time is 24 hours ; The services standard that the YY member user can obtain is: But per day per person the off-line transmits the 100 m Boss document, simultaneously the server retention time is 72 hours ; If the user feelings of certain communities are insufficient, then can purchase the off-line document alone has custom-made the service high-level, extraneous expense 10 Yuan each month, may the off-line transmit the 500 m Boss document every day, the server retains for 240 hours......” “打个比方,普通用户可以得到的服务标准是:每人每天可离线发送10mb文件,同时服务器保留时间为24个小时;yy会员用户可以得到的服务标准是:每人每天可离线发送100mb文件,同时服务器保留时间为72小时;如果某些群体的用户感觉还不够用,那么可以单独购买离线文件的高级定制服务,额外支出十元每月,每天可离线发送500mb文件,服务器保留240小时……” Fang Xudong nods, looks the happy expression saying: I understood Chief Li, this can control the server storage space through the fixed time deletion at the same time, on the other hand can also create the profit directly.” 方旭东点点头,面露喜色的说:“我明白了李总,这样一方面可以通过定时删除来控制服务器存储空间,另一方面也可以直接创造利润。” Right.” Li Mu said: This concrete parameter we can decide again, but the attraction of this function to user is huge, moreover is also huge to the viscosity bundle degree of user, the most important thing is, the transfer protocol and break point continue the biography and off-line to transmit the development of these product features are need for a long time, moreover needs enough technical accumulation, in addition, powerful information processing center, storage as well as band width and other hardware also require the time to construct and debug, then conducts the compatible test of software and hardware, if we introduce this function, other person wants to surpass, the work that he needs to do on were too many, We can keep the long-term technical lead.” “没错。”李牧说:“这个具体参数我们可以再定,不过这种功能对用户的吸引力是巨大的,而且对用户的粘度捆绑程度也是巨大的,最重要的是,传输协议、断点续传、离线传输这几个产品功能的开发是需要很长时间的,而且需要足够的技术积累,除此之外,强大的信息处理中心、存储以及带宽等硬件设施也需要时间去建设、调试,然后再进行软硬件的兼容测试,如果我们推出这项功能,其他人想赶超,那么他需要做的工作就太多了,我们可以保持很长时间的技术领先优势。” Kong Lingyu said: Boss, this function and can the solution of group sound video, simultaneous ejection when the time comes in YY in edition?” 孔令宇说:“波ss,这个功能和群音视频的解决方案,到时候都是要在一个版本里的yy里同步推出的?” Li Mu slight nod: Data transfer that in addition my also product planning, this product planning and said a moment ago very big technical interoperability, is cloud transfer.” 李牧微微点头:“除此之外我还有一个产品规划,这个产品规划和刚才说的数据传输有很大的技术互通性,就是云盘。” cloud transfer?” 云盘?” Right, can understand for the cloud hard disk.” “没错,可以理解为云硬盘。” Kong Lingyu and Fang Xudong just listened to Li Mu to say cloud storage that the off-line transmits, therefore hears cloud hard disk concept after again, two people understand. 孔令宇方旭东刚听李牧说完离线传输的云存储,所以再听到云硬盘这个概念之后,两人都心领神会。 Li Mu said: „The cloud transfer function is also a vertical private data cloud storage function, at present possibly a large number of users do not have this demand temporarily, but this is also because no one conducts this aspect product development, my idea is, in the future a YY in-line cloud transfer function, each user will have certain space personal cloud transfer, can be used to conduct the data saving, the user can, in the YY customer carries passes to own personal cloud transfer own personal document in directly, where regardless of he arrives, so long as there is the computer and internet, on can read own personal document.” 李牧说:“云盘功能也是一个垂直的私人数据云存储功能,眼下可能相当一部分用户暂时还没有这个需求,但这也是因为没人进行这方面产品开发,我的构思是,未来yy本身内嵌一个云盘功能,每一个用户都有一定空间的私人云盘,可以用来进行数据存储,用户可以在yy客户端上直接把自己的私人文件上传到自己的私人云盘里,无论他走到哪里,只要有电脑和互联网,就可以读取自己的私人文件。” Saying, Li Mu is also adding: Now personal pc does not have truly popularly . Moreover the selling price of USB is high, just promoted, 64 trillion USB domestic selling prices probably about 700 Yuan, the market selling price also about 350 Yuan, are almost equal to the Mangomi market selling price, the unit price cost of each m Boss storage space is very high, the starting threshold is also very high, most users do not have USB type of psram equipment, but if we use the mass data center class the large capacity mechanical hard disk to solve the problem of cloud storage, then the cost of each m Boss storage space will reduce about hundred times, if this function promotes, to us. The user community that aims at also has very big usability.” 说着,李牧又补充道:“现在私人pc还没有真正普及,而且u盘的售价非常高,刚推出,一个的64兆u盘在国内的售价大概在700元左右,市场售价也在350元左右,几乎等同于mango-me的市场售价,每mb存储空间的单价成本很高,入手门槛也很高,以至于大部分用户没有u盘这种移动存储设备,而我们如果使用海量数据中心级的大容量机械硬盘来解决云存储的问题,那么每mb存储空间的成本会降低百倍左右,这个功能如果推出,对我们针对的用户群体也有很大的实用性。” No matter four people on the scene understand what is heard have not understood what is heard, approves to this product mentality. 在场四人不管听明白还是没听明白,对这个产品思路都是非常赞同。 Fang Xudong said: Elite has the community of bellwether effect, their drawing to peripheral crowd works for is also strong, if first strives for the elite, the average consumer will transform to be also more convenient.” 方旭东说:“精英人群是具备头羊效应的群体,他们对周边人群的拉动效力也非常强,如果先把精英人群争取到手,普通用户转化起来应该也会便捷很多。” Li Mu nods, said: This is I gives the first stage product feature plan that the YY globalization makes, the Happy Farm together stepping-stone, truly holds the European and US users, is we for the elite class depth custom-made several big convenient functions.” 李牧点了点头,道:“这就是我给yy全球化做的第一阶段产品功能规划,开心农场只是一块敲门砖,真正抓住欧美用户的,是我们为精英阶层深度定制的几大便捷功能。” First takes the elite, this is own operation approach, many products come up on aiming all users, attempt to be able all users to catch the whole lot in a dragnet, this mentality and approach do not contain errors, the key is not applicable to the China internet product breaking through to the overseas, attacks and occupies the overseas market more like a real aggressive war, when facing outstanding, defensive stern opponent, fighting steadily, gradually the advancement is the safest attack way. 先拿下精英人群,这就是自己的运营思路,很多产品一上来就瞄准所有用户,企图能够把所有用户一网打尽,这种心态和做法也并非有误,关键是不适用于华夏互联网产品向海外突围,攻占海外市场更像是一场真实的侵略战争,在面对实力超群、防守森严的对手时,稳扎稳打、逐步推进是最保险的进攻方式。 Considers, after YY of some future edition will promote, many companies do not need to spend the large amounts of funds to acquire the special sound conference call hardware, will only need to depend upon YY Group to complete the sound conference call directly ; One-on- one file transfer even is the crowd of file transfers can also be completed in YY directly ; Simultaneously also has individual cloud transfer, to a great extent can replace the high-cost USB.” “试想一下,在未来某一个版本的yy推出之后,很多公司再也不用花费大量资金添置专门的音视频会议硬件,只需要依靠yy群就可以直接完成音视频会议;单对单文件传输甚至是群文件传输也可以直接在yy内完成;同时还拥有个人云盘,很大程度上可以替代价格高昂的u盘。” Let alone this model of product is a model of very easy-to-use social software, once they start to process the Business demand on YY, will certainly move the Business personal connection to YY on, simultaneously to pursue efficiency, they will gradually move to come up to YY all personal connections, strive integrate in YY to raise the efficiency the life and work as well as other internet demands.” “更何况这款产品本身还是一款非常好用的社交软件,一旦他们开始在yy上处理商务需求,就一定会把商务人脉迁徙到yy上,同时为了追求效率,他们会逐渐把所有的人脉都迁徙到yy上来,争取把生活和工作以及其他互联网需求都融入到yy中来提高效率。” Kong Lingyu serious nod: Boss you could rest assured that I will follow up the development of these functions with Xudong as soon as possible.” 孔令宇郑重点头:“波ss你放心,我会尽快和旭东一起跟进这些功能的开发。” Li Mu exhorts one: Happy Farm, when the overseas promote, abandons the China element as far as possible, making the user in the experience unable to feel that this is a Game product of overseas invasion, I suggested to trade the comparison American English name, Happy Farm this name a little frustrate.” 李牧嘱咐一声:“开心农场在海外推广的时候,尽可能把华夏的元素抛开,让用户在体验上感觉不到这是一款海外入侵的游戏产品,我建议换个比较美式的英文名称,happy-farm这个名字有点挫。” Lin Qingya said with a smile: According to your localization, the Happy Farm name is not quite truly appropriate, I thought that the true department of English country should not call Happy Farm, should be Farm of Happiness is more appropriate.” 林清雅笑道:“按照您的定位,happy-farm的名字确实不太合适,我觉得真正的英语系国家应该不会这么称呼开心农场,应该是farm-o-happiness更贴切一点。” Li Mu beckons with the hand: Our Game already, not only the farm was so unitary, several promotion, increased the pasture and fabrication industry as well as small town duty system and player alternately system, the Game content is huge, although Chinese we do not need to modify again, but English name can abandon the concept of Happy Farm completely, I have an idea, changes to Town of Paradise Happy Farm English, translating is Town of Paradise.” 李牧摆摆手:“我们的游戏早就不只是农场那么单一了,几次升级,增加了牧场、加工制造业以及小镇任务系统、玩家交互系统,游戏内容已经非常庞大,虽说中文名我们是没必要再改动了,不过英文名可以完全抛弃开心农场的概念,我个人有个想法,把开心农场的英文名改为ton-o-paradi色,翻译过来就是天堂小镇。” Town of Paradise?” Lin Qingya looks to yearn that said: This name I like, was much better compared with Happy Farm.” 天堂小镇?”林清雅面露向往的说:“这个名字我喜欢,比开心农场好多了。” Also nods to say in US (America) life work very long Fang Xudong: Town of Paradise truly conforms to our Game present special characteristics, will also be more attractive to the user in department of English country, I also approve of very much.” 美国生活工作很久的方旭东也点头说道:“ton-o-paradi色确实更符合我们这款游戏眼下的特质,对英语系国家的用户来说也会更加有吸引力,我个人也很赞同。” Kong Lingyu slightly exciting saying: Our by Town of Paradise this name pushes the Happy Farm English edition!” 孔令宇略显兴奋的说道:“那我们就以ton-o-paradi色这个名字来推开心农场的英文版吧!” Li Mu sees everyone to have no objection, then the nod said: Ok, uses this name, striving to be able in the European and US market to have a run-away success!” 李牧见大家都没什么异议,便点头说道:“行,就用这个名字,争取能够在欧美市场一炮而红!” The most important YY globalization the strategy basically deploys earlier, Li Mu then said to Ding Zhenglin: Old Ding, says the progress of two purchases.” 重中之重的yy全球化前期战略基本部署完毕,李牧便对丁正林说:“老丁,说一说两个收购案的进度。” Ding Zhenglin nods: First said Flashget, the developer has agreed to act, but the price request is slightly high, his ideal price is 15 million, my offer is 5 million, now he has fallen the offer 7 million, the revolution has not succeeded, comrade to try hard.” 丁正林点点头:“先说flashget,开发者已经同意出手,但价格要求略高,他的理想价位是1500万,我的报价是500万,现在他已经把报价降到了700万,革命尚未成功、同志仍需努力。” Li Mu curious asking: How you handle this developer, and makes he himself reduce half the psychological price? I also think you want to meet with him are very perhaps difficult.” 李牧好奇的问:“你是怎么搞定这个开发者,并且让他自己把心理价位砍掉一半的?我本来还以为你想跟他见面恐怕都很困难。” Ding Zhenglin said: Very is truly difficult, but found the way time of information propagation, I give the information to him, he invited me to meet.” 丁正林说:“确实很困难,不过找到信息传达的方式时候,我只是把信息传递给他,他就邀请我见面了。” Li Mu asked: What information that do you give he gives?” 李牧问:“你给他传递的什么信息?” Ding Zhenglin said: I told him, Muye Science and Technology was interested in purchasing his Flashget, if he within one week did not reply, Muye Science and Technology will give up purchasing, then researched and developed own download(ing) software.” 丁正林道:“我告诉他,牧野科技有兴趣收购他的flashget,如果他一星期之内不回复,牧野科技将会放弃收购,转而研发自己的下载软件。” I faint......” Li Mu to say with a smile: Your this obviously is the threat!” “我晕……”李牧笑道:“你这明显是恐吓啊!” Ding Zhenglin said: Is the threat to solve the problem, he no one pays attention , is also not short of money, other enterprises threaten him even, perhaps he will not care, but Muye Science and Technology was different, the internet industry to our unified cognition is, once Muye Science and Technology must do something, certainly will defeat all opponents full power, he also feared that Muye Science and Technology unveils a model of similar product, crushes his product.” 丁正林说:“就是要恐吓才能解决问题啊,他谁都不放在眼里,也不缺钱,其他企业就算是这么恐吓他,他恐怕也不会在意,但牧野科技就不一样了,互联网行业对咱们的统一认知是,一旦牧野科技要做某件事,一定会全力击败所有对手,他也怕牧野科技推出一款相似的产品,把他的产品挤垮。” Li Mu said with a smile: This is actually good, showed that the Muye Science and Technology R & D capability and generalization ability obtained the approval of domestic internet jobholders.” Saying, Li Mu is exhorting one: Signs as soon as possible, takes Flashget.” 李牧笑道:“这样倒是挺好,证明牧野科技的研发能力以及推广能力都得到了国内互联网从业人员的认可。”说着,李牧又嘱咐一句:“尽快签约,把flashget拿到手。” Good.” Ding Zhenglin nods, said: Huaying and newsreel studio united that side I to contact two rounds, the parent company relations of two Cinema were close, therefore their offers were also quite unified, calculated probably, 14 theaters, 65 screening halls and 12590 seats, the purchase price converted the single-seat cost probably is about 4000 Yuan.” “好的。”丁正林点点头,说:“华影和新影联那边我已经接触两轮了,两家院线的母公司关系密切,所以他们的报价也比较统一,大概计算下来,14家影院,65个放映厅、12590个座位,收购价折算成单座成本大概是4000元左右。” Ding Zhenglin makes Li Mu at present one bright at the single-seat calculation cost, he truly has no interest in understanding specifically the special details and offer in each theater, the single-seat cost can make him calculate the scale of entire purchase with ease. 丁正林以单座核算成本让李牧眼前一亮,他也确实没有兴趣具体了解每一个影院的具体情况以及报价,单座成本可以让他轻松计算出整个收购的规模。 Li Mu asked him: This cost you weigh, high somewhat low?” 李牧问他:“这个成本你有没有衡量一下,偏高还是偏低?” Ding Zhenglin said: According to the situations in their these 14 theaters, the whole estimates is slightly somewhat low, but the key these theaters faces the upgrade now, I entrusted the actuary to calculate a cost, if at present conducts the overall large promotion in the existing foundation to Cinema, the single-seat cost probably about 3000 Yuan , the single-seat overall cost in 8000 Yuan high and low, always invested in this case surpasses one slightly hundred million.” 丁正林说:“根据他们这十四家影院的情况,整体估算下来还是略微偏低的,不过关键是现在这些影院都面临升级改造,我委托精算师计算了一下成本,目前如果在现有基础上对院线进行整体大幅升级的话,单座成本大概在3000元左右,这样的话,单座整体成本在8000元上下,总投入略微超出一个亿。” Li Mu said that asked him: Which link now talked about?” 李牧说问他:“现在谈到哪个环节了?” Ding Zhenglin explained: In the consultation price, I wants to press the single-seat about 4500 Yuan the purchase cost.” 丁正林解释道:“在磋商价格,我想把收购成本压到单座4500元左右。” Li Mu nods, asked Fang Xudong: How long our ticket do system also want to develop?” 李牧点点头,又问方旭东:“咱们的票务系统还要多久开发出来?” Fang Xudong said: One and half months do not have the issue, the matching debugging of software and hardware requires time, generally speaking two months should be able to handle.” 方旭东说:“一个半月没问题,不过软硬件的搭配调试需要一点时间,总体来说两个月应该就可以搞定。” Li Mu then said to Ding Zhenglin: This week in takes Cinema, if price cut motionless does not need to cut again, after Cinema took, must make the upgrade, to us the time came importantly compared with that cost.” 李牧便对丁正林说:“本周内把院线拿下来,价格方面如果砍不动就不用再砍了,院线拿下之后还要进行升级改造,对咱们来说时间远比那点成本来得更重要。” Ding Zhenglin takes a stand immediately: Does not have the issue, two matters I must sign the contract this week.” 丁正林立刻表态:“没问题,两件事本周我务必都把合约签了。” Li Mu un, looked to Lin Qingya: Hiring must go full speed ahead, the present human resource department scale is very big, the social recruitment and campus recruitment must move full power, now we most lack is Old Ding and Old Fang such industry elite, must intensify the effort in this aspect.” 李牧嗯了一声,看向林清雅:“招人一定要开足马力,现在的人力资源部门规模已经很大了,社会招聘、校园招聘都要全力动起来,我们现在最缺的就是老丁老方这样的行业精英,在这方面要加大力度。” Lin Qingya said with a laugh: Chief Fang introduced several Chinese in top talent of Silicon Valley employment, me in the communication, we with a transnational head-hunting company cooperation, has attained the intentions of more than ten senior jobholders now, including several Google, Oracle and Microsoft middle-level technician.” 林清雅笑着说:“方总介绍了好几个华人在硅谷就业的高端人才,我这边已经在沟通中了,我们现在跟一个跨国猎头公司合作,已经拿到了十几个资深从业人员的意向,其中有几个谷歌甲骨文以及微软的中层技术人才。” Li Mu hears the great happiness, takes off/escapes the tastes: This is the most important work! If we want to make first-class internet Corporation, not only need output the good product to the world, but also needs to output the industrial criterion and solution to the world, lets world internet in certain domain uses no longer is the industrial criterion that Microsoft, Apple, Cisco or some Silicon Valley geek formulate, but generally uses the industrial criterion that Muye Science and Technology formulates, this will be our future stars sea!” 李牧听闻大喜,脱口道:“这才是最最重要的工作!如果我们想做一流的互联网公司,不但要向世界输出好的产品,还需要向世界输出行业标准与解决方案,让世界互联网在某些领域使用的不再是微软苹果思科或者某个硅谷极客所制定的行业标准,而是普遍采用牧野科技所制定的行业标准,这才是我们未来的星辰大海!” ( To be continued.) (未完待续。)
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