RINAPE :: Volume #8

#725: YY overseas strategic plan (First Part)

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In the office, Kong Lingyu, Ding Zhenglin as well as Lin Qingya report the work progress in turn. 办公室内,孔令宇、丁正林以及林清雅轮流汇报工作进展。 The Kong Lingyu recent energy in Happy Farm several languages as well as PO Box YY the development, Happy Farm, Li Mu regards as the advance forces of YY globalization it particularly, this can Game attract the affection of overseas user, is especially important to Li Mu. 孔令宇最近的精力都在开心农场的多国语言化以及yy的开发上,尤其是开心农场,李牧把它视为yy全球化的先遣部队,这款游戏能不能吸引海外用户的喜爱,对李牧来说尤为重要。 „At present the editions of English, Spanish, Japanese and German these four languages have developed to complete, French, Italian, Arabic and other language classification editions still in the development translation, in a week should be able to complete.” “目前英语、西语、日语、德语这四种语言的版本已经开发完成,法语、意大利语、阿拉伯语等其他语种版本还在开发翻译中,一个星期内应该就能完成。” Li Mu nods, said: „English, Spanish, Japanese and German should be able to cover a large number of population, moreover most client countries are the developed countries, the internet user proportion is also high, I thought that can first start our Stage 1 promotions to work, Stage the 1 first promotion country decides as US (America).” 李牧点了点头,道:“英语、西语、日语、德语应该已经可以覆盖相当一部分人口了,而且大部分使用国家都是发达国家,互联网用户占比也高,我觉得可以先启动我们第一阶段的推广工作了,第一阶段第一个推广国家就定为美国。” Kong Lingyu simply said: „Boss, Business and colleague in investment had registered in many countries by the Muye Science and Technology capitalization company shell, we push Game from the beginning only, is promoting including YY together?” 孔令宇便道:“波ss,商务和投资方面的同事已经在多个国家注册了由牧野科技全资的公司壳子,我们一开始是单推游戏,还是连着yy一起推广？” Li Mu said without hesitation: „Pushes Game only, YY is a model of public relations class software, the social software user changes the behavior cost of product is too high , to promote the conversion rate definitely unable to raise blindly, temporarily has not suited to the overseas promotes . Moreover, the user in Europe and United States, will definitely have certain resistance to the software from developing country, particularly the social software, wants to make them give up msn, giving up icq very being difficult, making them give up these two models of software, then used a model of software from China more difficult, therefore we cannot to them too heavy psychological burden, first attract with pure Game from the beginning their. Attention.” 李牧毫不犹豫的说:“单推游戏,yy是一款社交类软件,社交软件用户更改产品的行为成本太高,盲目推广转化率肯定提不上来,暂时还不适合向海外推广,另外,欧美地区的用户,对来自发展中国家的软件肯定会带有一定的抵触情绪,尤其是社交软件,想让他们放弃msn、放弃icq本身就很难,让他们放弃这两款软件,转而使用一款来自华夏的软件就更难了,所以我们一开始不能给他们太重的心理负担,先用纯粹的游戏来吸引他们的关注。” Three people of some doubts, Kong Lingyu opens the mouth to ask: „US (America) market client will have the mood at heart conflicting the China local software?” 三人都有些疑惑,孔令宇开口问道:“美国市场用户的心里会有抵触华夏本土软件的情绪吗？” Li Mu assured saying: „Definitely has, because to the US (America) internet market, they are the software and hardware and exporter of the industrial criterion and solution, in other words, almost all and computer, internet and internet related standard and custom are they decide, overwhelming majority internet products and business model is also they develops, and outputs to the entire world, if at this time the software of developing country wants to output in turn to them, in most situations is very difficult to advance.” 李牧笃定的说道:“肯定有,因为对美国互联网市场来说,他们是软硬件以及行业标准、解决方案的输出国,也就是说,几乎所有和计算机、互联网以及互联网相关的标准与规矩都是他们定的,绝大部分的互联网产品与商业模式也是他们开发出来并且输出给全世界的,这时候如果有一个发展中国家的软件想反过来输出给他们,绝大多数情况下都是很难推进的。” Saying, Li Mu thinks that own technical expert Fang Xudong, hastily asked Lin Qingya: „Xudong today in Muye Science and Technology?” 说着,李牧想到自己的技术大拿方旭东,急忙问林清雅:“旭东今天在牧野科技吗？” „In.” Lin Qingya said: „Several the R & D teams of big projects are here the work.” “在吧。”林清雅说:“几个大项目的研发团队都是在这里办公。” Li Mu hastily said: „Looks for Xudong, in our people present, no one understands the US (America) internet market compared with him.” 李牧急忙说道:“把旭东找来,咱们在座的人里,没人比他更了解美国互联网市场。” Fang Xudong quickly was looked, after Li Mu repeated the Kong Lingyu issue one gave him, he firmly replied: „The exclusive phenomenon of US (America) internet market was too powerful, not only China, the internet products of other countries can stand firm in the US (America) market few.” 方旭东很快被找了上来,当李牧把孔令宇刚才的问题重复一遍给他之后,他非常坚定的回答:“美国互联网市场的排他现象太强大了,不只是华夏,其他国家的互联网产品极少数能够在美国市场站稳脚跟。” , Fang Xudong also said: „At present, China and even the internet products and patterns of other entire world countries, basically complete from US (America), regardless the hardware, in software product, US (America) outputs windos, os, linu and other computer Operating System to the world, simultaneously output ‚internet’ this model of fundamental core product.” 顿了顿,方旭东又说:“眼下,华夏乃至全世界其他国家的互联网产品和模式,基本上完完全全来自美国,抛开硬件,在软件产品方面,美国向世界输出windos、os、linu等计算机操作系统,同时输出了‘互联网’这款根本性的核心产品。” Li Mu also approves to the view of Fang Xudong very much. 李牧对方旭东的说法也很赞同。 What worship mood he has to US (America) actually not, the key is US (America) truly is the founder of internet industry, and founder of industrial criterion and business model. 倒不是他对美国有什么样的崇拜情绪,关键是美国确实是互联网行业的缔造者,以及行业标准、商业模式的缔造者。 Instant Messenger is also immediately good, the social communication also to be good, e-Commerce also to be good, the search engine is also good, even is various types of functional software, is almost is first born from US (America), then the output gives the entire world gradually, finally conducts the local area to optimize in the original foundation by the local internet enterprise, under this big background, now, and even over the next several years, no model of China software product can affect to cover the US (America) user truly, the only influence is big pile of China internet Corporation is listed in NASDAQ. 即时通讯也好、社交沟通也好、电子商务也好、搜索引擎也好,甚至是各种功能性软件,几乎都是先从美国诞生,然后逐步输出给全世界,最后再由本地互联网企业在原基础上进行本地优化,在这种大背景下,现在,乃至未来十几年,都没有一款华夏软件产品能够真正影响覆盖到美国用户,唯一的影响就是一大堆华夏互联网公司在纳斯达克挂牌上市而已。 Such awesome that the WeChat later generation develops, but if really places the worldwide scale to look, it to outbound expansion time, the overseas market has powerful competed existed, the overseas market of same domain was two points of the world, Whatsapp and Facebook -mes color nger was the two big overlords of two points of the world, the WeChat function is so powerful, ecology is so complete, pushed motionless in the third world, let alone developed country. 微信后世发展的如此牛逼,但如果真放在世界范围看的话,它向海外扩张的时候,海外市场已经有非常强大的竞品存在了,同领域的海外市场一直是二分天下,whatsapp和fae波ok-mes色nger才是二分天下的两大霸主,微信功能那么强大、生态那么完整,在第三世界都推不动,更何况发达国家。 Therefore Li Mu does not dare to push out YY at present now directly , once because in preparation insufficiently sufficient situation, blind advances the developed country market YY, so long as YY is meeting from the beginning coldly, then wants to do to be difficult later, even the YY product wants awesome compared with msn and icq many still useless, the first run meets coldly, perhaps second round also arranges, local will compete will aim at you to improve, once the opposite party local player will surpass in the function, that YY wants to overturn on is more impossible. 所以李牧眼下现在不敢直接把yy推出去,因为一旦在准备不够充足的情况下,盲目的把yy推到发达国家市场,只要yy在一开始遇冷,那么后期想做起来就难上加难了,即便yy的产品比msn和icq都要牛逼的多也没用,首轮遇冷,第二轮还没准备好的时候,当地的竞品就会针对你来进行改进了,一旦对方本土选手在功能上赶超上来,那yy想翻盘就更没可能了。 Let alone, the Instant Messenger software nature is sensitive immediately, a model of immediate Instant Messenger software from China to the user in US (America) market, the instinct will feel that might as well use the local software to feel relieved reliably, pushes YY directly, sending that the conversion rate will certainly lower refers. 更何况,即时通讯软件性质敏感,一款来自华夏的即时通讯软件对美国市场的用户来说,本能会感觉到不如使用本土软件更加放心可靠,直接推yy,转化率一定会低的发指。 Kong Lingyu asked Li Mu: „That Boss your meaning first takes Happy Farm to save the user, then moves the user to YY on, when wants initially we with the QQ competition such?” 孔令宇问李牧:“那波ss你的意思是先拿开心农场积攒用户,然后再把用户迁徙到yy上,就想当初咱们跟qq竞争时那样？” Li Mu said: „Is not, the overseas market is quite complex, our may control the scope to be lower than the home, raises the user with Happy Farm purely is not enough, what I think, conceals one's abilities and bides one's time and does something secretly, first aims at Business and the elite overseas market, develops the function that some can become them just to need for them.” 李牧说:“是也不是,海外市场比较复杂,我们的可操控幅度原低于国内,单纯用开心农场养用户是远远不够的,我想的是,韬光养晦、暗渡陈仓,先瞄准海外市场的商务及精英人士,为他们开发出一些可以成为他们刚需的功能。” Kong Lingyu subconscious asking: „What you said is similar fail such tools software?” 孔令宇下意识的问:“你说的是类似fail那样的工具软件？” Kong Lingyu mentions fail to make Li Mu at present one bright, pounds on the table to take off/escape the tastes: „Right! The localization looks like the fail type localization, but absolutely is not a model of independent tools software, but must integrate us it in the future in some edition YY.” 孔令宇提及fail让李牧眼前一亮,一拍桌子脱口道:“没错！定位是像fail样的定位,但绝对不是一款单独的工具软件,而是要把它融入到我们未来某一个版本的yy里。” fail can be said as the tool software of some China only truly around the world mass users, this model of software can succeed, there are several essential factors. fail可以说是华夏唯一一款真正在世界范围内都有大量用户的工具型软件,这款软件之所以能成功,有几个必不可少的因素。 First, is the product is truly good, the software is overall, to user who having the mail receives and dispatches the demand, such a model of software can receive and dispatch the mail to bring very big convenience to them, the user chest hands down can omit many energy for the propaganda promotion ; 首先,是产品确实很牛,软件整体轻便,对有邮件收发需求的用户来说,这样一款软件可以给他们收发邮件带来很大的便捷,用户心口相传就能够为宣传推广省去很多精力; Next, is the pointedness of this model of product is strong, most average consumers are not the objects who it serves, it from the beginning on the localization vertical internet jobholders as well as frequently using the Business person of internet work, but is this highly vertical production orientation, can train the highly loyal user, average consumer several months will not register mailbox, to send email a time, but the vertical user could receive and dispatch several even dozens email every day, latter's viscosity is above the imagination ; 其次,是这款产品的针对性非常强,大部分普通用户都不是它服务的对象,它从一开始就定位垂直互联网从业人员以及经常利用互联网办公的商务人士,但就是这样高度垂直的产品定位,才能培养出高度忠诚的用户,普通用户几个月也不会登录一次邮箱、发一封email,但垂直用户每天可能就要收发几封甚至几十封email,后者的粘度超乎想象; Finally, good that the fail name has, such a model of software, its English edition throws into the application market as well as download(ing) of website overseas, the user will not regard as it is a model of software from China, can reduce the guard psychology of user to the full, thus raises the conversion rate. 最后,fail的名字起的好,这么一款软件,它的英文版丢进海外的应用市场以及下载网站,用户根本不会把它看成是一款来自华夏的软件,能够最大限度降低用户的防范心理,从而提高转化率。 Compared with fail, WeChat English named WeHat, because similarly is the product that Zhang Xiaolong builds, therefore giving a name of WeChat English edition also conforms to the Zhang Xiaolong repertoire very much, what is different from fail, the WeChat user interface is too broad, could not find the true highly vertical user in the overseas market, the only vertical overseas user community, perhaps was these frequently and China person has the user of relation, because they just must become the WeChat user, but also became „specially and China person chatted” the vertical tool the WeChat localization, its true will not treat as own Lord social Instant Messenger software, This was very awkward. 与fail相比,微信的英文名叫wehat,因为同样是张晓龙打造的产品,所以微信英文版的起名也很符合张晓龙的套路,但是与fail不同的是,微信的用户面太宽泛,在海外市场找不到真正的高度垂直用户,唯一垂直的海外用户群体,恐怕就是那些经常和华夏人有联系的用户了,他们因为刚需会成为微信的用户,但也只是把微信定位成一款“专门与华夏人聊天”的垂直工具,不会把它真正的当做自己的主社交通讯软件,这就很尴尬了。 Li Mu hidden goes to WeChat, chatted to the view of fail with several people oneself, Kong Lingyu and Fang Xudong these two true internet technical personnel analyze to Li Mu's quite approves, Lin Qingya and Ding Zhenglin although does not understand very much, however muddleheaded also felt some truth that Li Mu said. 李牧隐去微信,把自己对fail的看法跟几人聊了一下,孔令宇和方旭东这两个真正的互联网技术人员对李牧的分析都颇为认可,林清雅和丁正林虽然不是很懂,但是稀里糊涂的也觉得李牧说的有些道理。 Afterward, Li Mu then said oneself true strategic plan. 随后,李牧便说出了自己真正的战略部署。 „Happy Farm first conducts preheating, pushes out YY truly, must first as well as moderate, the depth internet user starts from the Business person, in other words, we must in our products, fuse some to cater to the function that these special group users just needed, first gnaws some users, then recombination our farms, Game as well as other ecology products, dig the shallow internet user.” “开心农场先进行预热,真正把yy推出去,要先从商务人士以及中度、深度互联网用户入手,换句话说,我们要在我们的产品里,融合一些能够迎合这几个特殊群体用户刚需的功能,先把这部分用户啃下来,然后再结合我们的农场、游戏以及其他生态产品,把浅度互联网用户也挖过来。” Fang Xudong subconscious asking: „Chief Li, did you give the Business person , the depth internet user prepared these product features?” 方旭东下意识的问道:“李总,你给商务人士以及中、深度互联网用户准备了那些产品功能？” Li Mu said: „Several, first is the community sound video call function, in the future the Business person as well as community user's demand to this function will be certainly intense, have your solutions developed to be completed basically?” 李牧说:“有几个,第一个是群体音视频通话功能,未来商务人士以及群体用户对这个功能的需求一定会非常强烈,你们的解决方案已经基本开发完成了吧？” Fang Xudong nods: „Basically was similar, our solutions can in situation that in the guarantee sound video call quality does not drop, the band width takes to reduce 3-40%, simultaneously the stability in the existing foundation significantly has also been promoted, to deal with the issue of community sound video communication is not big, this set of technology should be the same industry best solution.” 方旭东点点头:“基本上差不多了,我们的解决方案可以在保证音视频通话质量不下降的情况下,带宽占用降低3-40%,同时稳定性也会在现有基础上得到大幅度提升,应对群体音视频沟通的问题不大,这套技术应该是同行业最好的解决方案了。” Li Mu said: „Ok, second is the file transfer function, first our file transfer protocol is fast, stably, and must support the break point to continue the biography, if the Flashget purchase is completed, we can build in -line it the function component, making it come upload, download(ing) and the break point better supporting document transmission continues the biography.” 李牧道:“ok,第二个是文件传输功能,首先我们的文件传输协议要快速、稳定并且要支持断点续传,如果flashget收购完成,我们可以把它打造成一个内嵌的功能组件,让它来更好的支持文件传输中的上传、下载以及断点续传。” Ding Zhenglin hastily said: „The Hou Yantang that side I have communicated was similar, the concrete detail reports with you later, purchases the successful assurance to have over 90%.” 丁正林急忙说道:“候延唐那边我已经沟通的差不多了,具体的细节稍后跟您汇报,收购成功的把握有90%以上。” Li Mu satisfied saying: „That is best, but Flashget can only solve this demand half, to file transfer function, my also demand off-line transmission.” 李牧满意的说道:“那就最好,不过flashget只能解决这个需求的一半,对文件传输功能,我还有一个需求离线传输。” „Off-line transmission?” “离线传输？” ( To be continued.) (未完待续。)
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