RINAPE :: Volume #7

#689: Hits the strength with the strength

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In the Li Mu eye, the business center necessary star class hotel is essential, the importance and Cinema of hotel basically agree, to not only make money, to enhance the overall influence of commercial real estate project brand. 在李牧眼中,商业中心配套星级酒店是必不可少的,酒店的重要性和院线基本一致,不仅仅是为了赚钱,更加是为了提升商业地产项目品牌的整体影响力。 In view of the commercial real estate, the Li Mu biggest advantage is to understand for more than ten years later mature commercial real estate operation style, in Wanda Plaza, Vanke square, immemorial, Dayuecheng and Vientiane city, Cade mall and other business centers emerge one after another incessantly, in the Li Mu eye, their attributes is much the same, fused the leisures, entertainment, dining, expenses, shopping and fashion these big initiatives, so long as grasps this core main point, has succeeded the larger part. 针对商业地产,李牧最大的优势是了解十几年后成熟的商业地产运营模式,万达广场、万科广场、太古里、大悦城、万象城、凯德mall等商业中心层出不穷,在李牧眼里,它们的属性基本相同,都是融合了休闲、娱乐、餐饮、消费、购物、时尚这几大关键要素,只要抓住这个核心要点,就已经成功了一大半。 At present, the domestic commercial real estate compares for more than ten years later is not very specialized, if at this time can use the later generation advanced pattern, can certainly stoke up the fame in Yanjing, makes one, has the opportunity to make one piece. 眼下,国内的商业地产比较十几年后还远不够专业,这个时候如果能把后世先进的模式用起来,想必一定可以在燕京打响名气,做成一个,就有机会做成一片。 Song Liang and Chen Ze are the laymen of commercial real estate, at this time hears the Li Mu's plan, feels somewhat indulges in fantasy, but thinks carefully, thought this pattern is advanced enough, should have enough success gene. 宋亮和陈泽都是商业地产的门外汉,此时听到李牧的规划,感觉有些异想天开,但仔细想想,却又觉得这种模式足够先进,应该也具备足够的成功基因。 Li Mu depending on relying on for help the advantage of living, leads others more than ten years of ideological modes to continue to give two people the pictures of cakes by oneself: „In the future, our business center, once makes the popularity, we must immediately, with massive brand signing bundle article of partnership, for example Wal-Mart or Carrefour, for example lv or Chanel, again for example KFC or McDonald's, big pile of other brands.” 李牧凭借重生者的优势,以自己领先他人十几年的思维模式继续给两人画饼:“未来,我们的商业中心一旦做出知名度,我们就要立刻着手,跟大量品牌签订捆绑合作条款,比如沃尔玛或者家乐福,比如lv或者香奈儿,再比如肯德基或者麦当劳,还有一大堆的其他品牌。” „What bundle article of partnership signs? So long as our commercial real estate project starts, the brand of strategic cooperation must follow up to move into, for this reason we can are divided in the shop rent or the sale on give their enough favorable conditions, more many of bundle, our own commercial circle are richer, the user of attraction are also more, the customer appeal is stronger, the enthusiasm that other stores move into will promote many . Moreover the threshold that moves into correspondingly will also enhance.” “签订什么样的捆绑合作条款呢？只要我们的商业地产项目上马,战略合作的品牌就一定要跟进入驻,为此我们可以在店铺租金或者销售分成上给予他们足够的优惠条件,捆绑的越多,我们的自有商圈就越丰富,吸引的用户也就越多,用户吸引力越强,其他商铺入驻的积极性就会提升许多,而且入驻的门槛也会相应提高。” The repetitive nod that two people listen, even Song Liang sighed: „I am not very profound to the commercial real estate understanding, was the difference is farther than you.” 两人听的连连点头,连宋亮都感叹:“我对商业地产了解不够深刻,比你是差远了。” Li Mu shows a faint smile, says nothing pro or con, then said: „I hope that in the future we can establish in -depth cooperation with some brands of being familiar, which Wanying Plaza arrive, which they can follow, in this case, Wanying Plaza will also save the trouble of redundant inviting businessmen to open company in the future.” 李牧微微一笑,未置可否,接着说:“我希望未来我们能和一些耳熟能详的品牌建立深度合作,万盈广场开到哪,它们就能跟到哪,这样的话,万盈广场未来也省去了重复招商的麻烦。” Saying, Li Mu was also saying: „I hope that later China each Wanying Plaza can realize the homogenization service, the consumer spent and was used to Wan Ying in oneself city be used to it the Wan Ying business model, in the future regardless of the consumer from Yanjing to Shanghai, is from Shanghai to Jinling, he is not familiar with this place is not unimportant, so long as there is Wanying Plaza, so long as he arrived at Wanying Plaza, he can always find the feeling that makes him be familiar with, found that warm feelings, this McDonald's and KFC nature is the same, which regardless of you arrive, so long as entered one of them of these two families/home, familiar repair and familiar menu., Familiar formula and familiar flavor.” 说着,李牧又道:“我希望以后华夏的每一家万盈广场都能够实现同质化服务,消费者在自己所处的城市习惯了到万盈来消费、习惯了万盈的商业模式,将来无论消费者是从燕京到了沪市,还是从沪市到了金陵,他不熟悉这个地方不要紧,只要有万盈广场、只要他到了万盈广场,他总能找到让他熟悉的感觉,找到那种亲切感,这就麦当劳、肯德基的性质一样,无论你走到哪,只要进了这两家的其中之一,还是熟悉的装修、熟悉的菜单、熟悉的配方、熟悉的味道。” „I was really take you......” Chen Ze to shake the head while sighed: „How these repertoires do you want to come out?” “我真是服了你了……”陈泽一边摇头一边感叹:“这些套路你都是怎么想出来的？” Li Mu said with a smile: „Naturally thinks with the brain, this is like the Muye Science and Technology development repertoire, is all can take advantage on resources to use as far as possible on, thinks that means weave the net them, is linked together, forms own one set of ecology, so long as this point became, matter became the larger part.” 李牧笑道:“自然是用脑子想起来的,这跟牧野科技的发展套路是一样的,都是尽可能把所有能利用上的资源都利用上,想个办法把它们编织成网,环环相扣,形成自己的一套生态,只要这一点成了,事情就成了一大半。” Then, Li Mu does intentionally self-satisfied saying: „I have not said that when I said that you are definitely convinced.” 说罢,李牧故作得意的说道:“我还没说完,等我说完你肯定更服气。” Chen Ze nods: „Brother Mu please say, I listen in reverent attention.” 陈泽点点头:“牧哥您请说,我洗耳恭听。” Li Mu said: „Besides these that I said a moment ago, a major suit naturally is also the key of introduction, famous although is not most consumers can afford, but is most consumers is familiar absolutely, has their market, is also higher-end to the feeling of consumer.” 李牧说:“除了我刚才说的那些之外,一线大牌自然也是引入的关键,一线大牌虽然不是大多数消费者都能买得起,但绝对是大多数消费者都耳熟能详,有它们的商场,给消费者的感觉也就更加高端。” Li Mu had once heard, the international luxury brand does not need the one cent rent in China domestic many shop fronts, some markets and big mall to enhance own consumer approval and influence, the initiative hope introduces a luxury brand to move into, they will provide in the form of zero rent the high-quality store to a luxury brand, but a luxury brand only needs itself to complete the repair then to open a shop the business. 李牧曾听说过,国际一线奢侈品牌在华夏境内很多店面是不需要出一分钱租金的,有些商场、大mall为了提升自己的消费者认可度以及影响力,主动希望引入一线奢侈品牌入驻,他们会将优质商铺以零租金的形式提供给一线奢侈品牌,而一线奢侈品牌只需要自己完成装修即可开店营业。 This pattern to the market, although lost some rents, but raised the grade of entire market, naturally is the advantage outweighs the shortcoming, but to a luxury brand, the extremely low cost can open a shop, naturally also wishes for earnestly, therefore both sides are cooperation for win-win situation. 这种模式对商场来说,虽然损失了部分租金,但是拔高了整个商场的段位,自然是利大于弊,而对一线奢侈品牌来说,极低的成本就能开一家店铺,自然也是求之不得,所以双方属于合作共赢。 Said for quite a while incessantly, Li Mu drank water to continue saying: „ Is bigger and stronger besides the introduction strategic cooperation brand, own brand beside, in the future we must hold 23 cities, even is the development rhythm of 4-5 line city, if Wanying Plaza can become in the consumer mind in the future the first choice of the rest and recreation and expense shopping, we had strength that becomes a region even urban commercial center. 滔滔不绝的说了半天,李牧喝了口水继续说道:“除了引进战略合作品牌之外、把自身品牌做大做强之外,未来我们还要抓住二三线城市,甚至是四五线城市的发展节奏,如果将来万盈广场能够成为消费者心目中休闲娱乐、消费购物的首选,那我们就具备了成为一个区域甚至一个城市商业中心的实力。 After the brand does, in the future the 3-4 line city will certainly treat as the object of attracting investments, provide massive preferential policies to ask us to us us to develop in the past, so long as because we went, the big piles are tying up the business brand follows, can draw the local business development and resident rapidly spends, even can also drive nearby house average price, by that time, our development speeds under the support of each region government, will also obtain a bigger promotion, this move called to borrow the strength to hit the strength. ” 品牌知名度做起来之后,未来三四线城市一定会把我们当做招商引资的对象、给我们提供大量的优惠政策来求我们过去发展,因为只要我们去了,就有一大堆捆绑着的商家品牌跟着过去,能迅速拉动当地的商业发展及市民消费,甚至还能带动附近的房屋均价,到那个时候,我们的发展速度在各地政府的扶持下,还会得到更大提升,这一招叫借力打力。” Li Mu said a Datong, Chen Ze and Song Liang have basically understood his future huge plan, is not a market, is not several markets, but is a business empire that spreads the nation! Chen Ze hear of hearts of startled, but Song Liang, the listened eye was green! If the wicked wolf common brain thinks is the commercial real estate project in Li Mu description, if Wan Ying really can achieve that step of Li Mu description, what we definitely know is that Wan Ying can certainly become the domestic top real estate company in the future, is not right, is the real estate kingdom! 李牧说了一大通,陈泽和宋亮基本上已经明白了他未来的庞大规划,不是一家商场,也不是几家商场,而是一个遍及全国的商业帝国！陈泽听的心惊,而宋亮,听的眼都绿了！如恶狼一般满脑子想的都是李牧描述中的商业地产项目,如果万盈真能做到李牧描述的那一步,可以肯定的是,万盈将来一定能成为国内顶尖的地产公司,不对,是地产王国！ Chen Ze is also a smart person, unifies oneself have seen externally big mall, matches Li Mu's to describe again, is hopeful immediately about the future. 陈泽也是个聪明人,结合自己在国外见到过的大mall,再搭配李牧的描述,也立刻对未来充满期待。 Compares, the development opportunities of commercial real estate truly are much bigger than much the residential property, what is most essential, Li Mu gives the commercial real estate the concept, if made, its sense of achievement was the residential property cannot compare completely. 这么比较起来,商业地产的发展空间确实比住宅地产要大得多得多,最关键的是,李牧赋予商业地产的概念,如果做成了,其成就感是住宅地产完全比不了的。 Two people also understand why finally Li Mu only wants to gain the real estate industry with the residential property the first pot of gold/metal, continuation that is actually not willing to follow up a victory with hot pursuit seeks the development in the residential property domain, originally he must do, is one can the commercial real estate brand that truly affects the city development and change city people to live. 两人也终于明白李牧为什么只想拿住宅地产赚房地产行业的第一桶金,却不愿意乘胜追击的继续在住宅地产领域谋发展,原来他要做的,是一个真正能够影响全国城市发展、改变城市居民生活的商业地产品牌。 In two people brains appears again Sanlitun this geographic name, at present, Sanlitun in their mind are also many a attribute- place that commercial real estate dream starts. 两人脑子里再次浮现出三里屯这个地名,眼下,三里屯在他们心目中又多了一个属性-商业地产梦开始的地方。 Chats the future plan, three people also talked about other topics, later the topic pulls to the matter of going home, Chen Ze makes two people go home while this opportunity to rest well, for these days he carried out money in Yanjing the matter, then studied the commercial situation in Sanlitun, ahead of time prepared the schoolwork. 聊完未来的规划,三人又聊了些其他的话题,随后话题又扯到回家的事情上,陈泽让两人趁这个机会回家好好休息休息,这几天他在燕京落实钱的事情,然后再研究一下三里屯的商用地情况,提前准备好功课。 Li Mu does not worry at heart, in Sanlitun immemorial develops time seemingly after is 2005 matter, this neutral gear period is very long, enough three people find the way to operate. 李牧心里并不着急,三里屯太古里开发的时候貌似已经是2005年以后的事情了,这个空档期很长,足够三人想办法去操作。 However mentioned goes home, besides Li Mu, Song Liang somewhat was also unbearably anxious, she had the day not to see the wife and kid, quite missed at heart, before has been busy and waited for the news of subway No. 10 line to announce, now the news of subway No. 10 line is released finally, he can also relax finally thoroughly, then made the best use of the time to hold rests this period of time well. 不过说起回家,除了李牧之外,宋亮也有些急不可耐,她有日子没见老婆孩子了,心里相当挂念,之前一直忙、一直等着地铁十号线的消息公布,现在地铁十号线的消息终于公布了,他也终于能够彻底松一口气,然后抓紧时间抓住这段时间好好休息休息。 Li Mu also said, wants to rest well for several days at home, then receives the parents after a period of time. 李牧也说,想在家好好休息几天,然后再把爸妈接过来过一段时间。 Two people in bustling chatted the matter that went home to rest, the Chen Ze good intention is reminding, actually also threw basin cold water: „This Saturday summit meeting, didn't you plan to participate?” 两人正在热火朝天的聊着回家休息的事情,陈泽好心提醒,却也是泼了一盆冷水:“这周六的峰会,你们是不是都不准备参加了？” Li Mu and Song Liang look at each other, Song Liang oh: „Damn, forgot the ball.” 李牧和宋亮相视一眼,宋亮哎哟一声:“操,忘球了。” Chen Ze asked Song Liang: „Brother Liang, do you also plan to participate?” 陈泽问宋亮:“亮哥,你还准备参加吗？” Song Liang put in order the shirt collar, face acting cool said: „Certainly must participate, Wan Ying now is the nova of property sector, when the time comes industry summit meeting Wan Ying definitely most receives the object who pays attention, how such good acting cool opportunity I can miss!” 宋亮整了整衬衫衣领,一脸装逼的说:“肯定要参加啊,万盈现在是地产界的新星,到时候行业峰会万盈肯定是最受关注的对象,这么好的装逼机会我怎么能错过！” Li Mu said with a smile: „Said is also, this is our to make up and go on stage good opportunity, is certain well uses.” Saying, Li Mu is also asking him: „The words that the day after tomorrow will go back, Friday night must come back at the latest, such several days of time go home, short?” 李牧笑道:“说的也是,这是咱们粉墨登场的好机会,一定得好好利用一下。”说着,李牧又问他:“不过后天回去的话,最晚周五晚上就得回来,就这么几天时间回家,短了点吧？” Song Liang beckons with the hand: „Is unimportant, when the time comes receives my wife child together is, in any case back and forth tosses about I, a while ago the matter multi- pressures were big, has not made them come, now was good, making their mother and child accompany me some time.” 宋亮摆摆手:“不要紧的,到时候把我老婆孩子一起接过来就是,反正来回折腾的就我自己,前段时间事情多压力大,就没让她们过来,现在好了,让她们娘俩过来陪我一段时间。” Chen Ze asked: Words that „sister-in-law child comes, coming that you look after? Wants me to look for several experienced servants to you?” 陈泽笑问:“嫂子孩子过来的话,你照顾的过来么？要不要我给你找几个有经验的佣人？” Song Liang said with a smile: „Also takes my father-in-law mother-in-law is, I am not at home am they am helping my wife look.” 宋亮笑道:“把我岳父岳母也带上就是,我不在家都是他们在帮我老婆照顾。” Li Mu said: „Words that Friday comes back, we go back earlier, other day after tomorrow, will walk tomorrow.” 李牧说:“那周五就回来的话,咱们就早点回去吧,别后天了,明天就走。” Song Liang said: „Or do not accompany me to participate, rests at home well for several days, in our three people, you are most tired.” 宋亮说:“要不你就别陪我参加了,好好在家休息几天,咱们三个人里,你是最累的。” Li Mu said with a smile: „You said that such good acting cool opportunity, does not go to be a pity much.” 李牧笑道:“你都说了,这么好的装逼机会,不去多可惜。” „Forget it.” Song Liang curled the lip saying: „You, if really thinks acting cool, the light is Muye Science and Technology and Taobao net also enough your show off, but also has a need for at the real estate summit meeting acting cool? That group of people fear are” “得了吧。”宋亮撇嘴说:“你要是真想装逼,光是牧野科技和淘宝网也足够你得瑟的了,还用得着去地产峰会上装逼？那帮人怕是” Li Mu said with a smile: „All right, I also go, in any case the one who tosses about is I, the parents come with me earlier, but can also treat for several days in Yanjing.” 李牧笑道:“没事,那我也去,反正折腾的是我,爸妈早点跟我过来,还能在燕京多待几天。” Song Liang is narrowing the eye: „How are you interested Ah? to have what me in this summit meeting with the matter that Ozawa does not know?” 宋亮眯着眼睛:“你怎么对这个峰会这么感兴趣啊？是不是有什么我跟小泽不知道的事情？” Li Mu pretends cloud poor business conditions light beckoning with the hand, has not said In short. 李牧装作云淡风轻的摆了摆手,没多说一句话。
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