Li Mustartsstarts an undertakingto start the timefromEasy Music Network, taken every stepwalksverysteadfastly, every stepfights steadily, advances recklesslyrare, aims too highrare, beforetoday, hehad not seriously consideredhowcanpush to the worldYY, butthinksimportance that todaysuddenlyinnovation, healsorealizedsuddenly,makesinternet, not only need have the innovationin the product, wantsto break throughin the level of operationandlayout.李牧从易听网开始创业起步的时候,迈出的每一步都走得非常踏实,每一步都是稳扎稳打,少有冒进,也少有好高骛远,在今天之前,他还从来没有认真考虑过如何能把yy推向世界,但今天忽然想到创新的重要性,他心里也忽然意识到,做互联网,不仅要在产品本身有创新,在运营和布局的层面更要有所突破。Chinais populous, and has the world's largest homogeneityusercommunity, at the beginning of manyChinainternetCorporationstart an undertakingis defendinghugeKingsoft, mostinternetpioneersfelt, so long ascanstand firmin the Chinamarket, even ifwill start an undertakingsuccessfulandin the futureallnot to needto worry, will bethischaracteristics, was doomedsomeextremelyfewChinainternetCorporationto be ableownproductto make a model of globalizedproduct.华夏人口众多,而且拥有世界上最大的同质用户群体,以至于许多华夏互联网公司创业之初就是守着一座庞大的金山,绝大多数互联网创业者都觉得,只要能够在华夏市场上站稳脚跟,就算是创业成功、往后的一切也就都不用愁了,正是这一特性,注定了极少有的华夏互联网公司能够把自己的产品做成一款全球化产品。Chinamost powerfultwointernetCorporation: TencentandAlihave not made a model of globalizedproduct, orcompletes a globalizedplatform, moves the internettime, entireChinaonly thenworldwide basisapp, thisappisWeChat, butWeChathas not achieved the globalizationtruly.华夏最强大的两个互联网公司:腾训与阿里都没有做出一款全球化的产品,或者建成一个全球化的平台,移动互联网时代,整个华夏只有一款世界性的app,这个app就是微信,但是微信也没有真正做到全球化。
It looks like inLi Mu, the globalizationis an ambition, is a strategy, icqandmsnare the products of globalization, butcompleted the steamrolltothemafterward, andfounded a market valueto surpassQQ of 2000hundred millionUSDempiresfrom this, actuallycannotbecome a model of globalizedproduct, the basic reasonwasin the QQentiredevelopment process, is revolving the Chinamarketacting, has not thoughthowto build the globalsuperproductownproduct.
在李牧看来,全球化是一种野心,也是一种战略,icq与msn都是全球化的产品,但后来对它们完成碾压、并且由此创建了一个市值超过两千亿美元帝国的qq,却偏偏没能成为一款全球化的产品,根本原因就是qq整个发展历程中,都是在围绕着华夏市场做功,从来没有想过如何把自己的产品打造成全球性的超级产品。WeChatdevelopment speedalthoughmade the entire worldlook askance, butWeChathas not opened the globalizedmarketin the immediateInstant Messengerdomaintruly, itscompetitorwasFacebook, as well asWhatsapp, thenboth, were the internetdomainglobalizedproduct, the usercover the globalabout200countries, influencealsofarultraWeChat.微信的发展速度虽然令全世界侧目,但是微信在即时通讯领域上根本就没有真正打开全球化市场,它的竞争对手是fae波ok,以及whatsapp,而后两者,都是互联网领域的全球化产品,用户覆盖全球近两百个国家,影响力也远超微信。
Because previous lifeChinainternethas not produced a globalizedproduct, Li Muintenseimpulsions, hemustbuild a realglobalizationYYat heartsuddenly the immediateInstant Messengersoftware!
正因为上辈子的华夏互联网没有出过一个全球化产品,李牧心里忽然有一种强烈的冲动,他要把yy打造成一个真正全球化的即时通讯软件！
Before Kong Lingyu, does not havein the dimensiongloballyto considerthisissue, whenLi Muaskedthisissue, he himselffelt that somewhatgraspedblindly, a personknit the browsto thinkfor quite a while, howalsodidn't expectshouldanswer the Li Mu'sissue.孔令宇以前也没有在全球范围的维度上考虑过这个问题,所以当李牧问起这个问题的时候,他自己心里感觉有些抓瞎,一个人皱眉想了半天,也没想到该如何回答李牧的问题。Li MuseesKong Lingyuto look the anxious look, thensays: „Thisissuehas no model answer, thereforeyoudo not needto worry that does not needto worry, slowlythinks,cannot thinkis unimportant.”李牧见孔令宇面露愁容,便开口说道:“这个问题没有什么标准答案,所以你不用担心也不用着急,慢慢想,想不出来也不要紧。”Kong Lingyuheardthissayingto relaxslightlysome, thought the momentcarefully, said: „Chief Li, Ithought that firstiswehad not paid attention to the overseas market, nextis, wehad not studiedoverseasuser'srealdemandto the immediateInstant Messengersoftware.”孔令宇听到这话稍稍放松了些许,仔细想了片刻,说:“李总,我觉得首先是我们一直没有关注过海外市场,其次是,我们一直也没有研究过海外用户对即时通讯软件的真实需求。”Li Munods, said: „Ialsothinka moment ago, Iapproves to thesetwopoints that yousaidvery much, a moment agowhatIthoughtwaswhatwith the overseasimmediateInstant Messengersoftwarecompetition, for examplemsn, for exampleicq.”李牧点了点头,说:“我刚才也想了一下,对你说的这两点我都很赞同,我刚才想的是何跟海外即时通讯软件竞争,比如msn、比如icq。”Kong Lingyusaid: „Thereforewe , to let the QQglobalization, mustfirstunderstand the demand of overseasusers.”孔令宇说:“所以我们如果想让qq全球化,还是要先了解海外各国用户的需求。”Li Musaid: „Studieddemand of overseasusers is too difficult, youunderstood the demand that were more, easierto loseownfirst thoughtifin the level of product developmentnowwantsto globalize, shouldfirstdetermine the opponent, thenaccording to the opponentin the situation of present stage, camepointedmakes the productadjustment, defeatedQQsuchlikeus, QQwas very powerful, everyonethought that inside and outsideitsproductminored, impregnably, so long asstudiedthoroughlyit, broke throughitsdefense lineat all is not the issue, for examplewefeltinitially, the QQbiggestadvantageonwas the user the human relations that established above, Thereforewefirstduplicate the personal connection of userwithHappy Farmandstrengthen, thenpushesournew productsto the user, makingthemobtaincompared withalsowants the powerfulandperfecthuman relationsdirectlyonQQ, making the usercompletelyrealize the smoothtransition, thiswasoursuccessfulbasesis.”李牧说:“去研究海外各国用户的需求这个太难了,你了解到的需求越多,越容易在产品开发的层面上迷失自己的初心现在如果想全球化,应该先确定对手,然后再根据对手在现阶段的情况,来针对性的做出产品调整,就像我们击败qq的那样,qq很强大,所有人都觉得它的产品内外兼修、固若金汤,但是只要把它研究透了,攻破它的防线就根本不是问题,比如当初我们觉得,qq最大的优势就是用户在其上建立的人脉关系,于是我们就用开心农场先把用户的人脉复制过来并增强,然后再把我们的新产品推给用户,让他们直接得到比在qq上还要强大与完善的人脉关系,让用户完全实现了平顺过渡,这才是我们成功的根本所在。”Saying, Li Muwas also saying: „In the presentinternational market the competitorhastwo, ismsnandicq; The indirectopponent is also two, and they are: email and telephone, firsttwoare the immediateInstant Messengersoftware, theircore services are like us, butlattertwo, are the presentamong peoplecommonly usedInstant Messengerways. Youfirstcarefullyanalyze, whatstrength do wenowhave and weaknessin view ofmsnandicq?”
说着,李牧又道:“现在的国际市场上竞争对手有两个,就是msn和icq;间接对手也是两个,分别是:email和电话,前两个都是即时通讯软件,他们的核心服务和我们一样,但后两个,是现在人与人之间常用的通讯方式。你先仔细分析一下,我们现在针对msn和icq有什么优势和劣势？”Kong Lingyuthinks,said: „Advantageshouldbeourproducts, ourvariousfunctions and user experiencesmustfarexceedthesetwomodels of software, as for the disadvantage, shouldbe the personal connectionfoundation, the overseasuserwas used tothesetwomodels of software, ifreplacesonourproduct, the usercostis too high.”孔令宇想了想,说:“优势应该就是我们的产品本身了,我们的各种功能以及用户体验要远超这两款软件,至于劣势,应该就是人脉基础了,海外用户习惯了这两款软件,如果重新更换到我们的产品上,用户成本太高。”„Right.”Li Musaid: „OurHappy Farmafter the unceasingpromotionrenewal, is a worldconstructionis now huge, elementto be many, playingverystrongoperationclassGame, ifwedevelop several languagesversionthisGame, thenpushes to the overseas marketthisGame, youfelteffect that the personal connectiongathers?”
“没错。”李牧说:“我们的开心农场经过不断的升级更新,现在已经是一个世界架构非常庞大、元素非常多、可玩性非常强的经营类游戏了,如果我们把这款游戏开发出多国语言版,然后把这款游戏推向海外市场,你觉得有没有人脉聚拢的效果？”Kong Lingyusaidassuredly: „Certainlyhas the effect!”孔令宇笃定的说:“一定有效果！”„Ok.”Li Munods: „Thatfirstfromthesestepstarts the trialwater, several languagesedition of research and developmentHappy Farm, thenthrows the advertisementonPortalwebsite of majorinternationalization, howhas a look at the userecho of overseas market.”
“ok。”李牧点点头:“那就先从这一步开始试水,研发开心农场的多国语言版本,然后在各大国际化的门户网站上面投广告,看看海外市场的用户反响如何。”Kong Lingyusaysimmediately: „Itodaythisworking arrangement.”孔令宇立刻说道:“那我今天就把这项工作安排下去。”
The Li Munodsaid: „ Thisis an aspect, on the other hand, ourcore productsalsoneed to further promote, the law conducted the product developmentlikemein view ofeachdifferentcommunitya moment ago, butcan conduct the design of product featurein view of the general character of user, msnandicqas the immediateInstant Messengersoftware, itselfonlysatisfied the communication between user and user, buttheyhave not realized the crowdto chat the function, butYY Groupproved a point: The personis the socialanimal, evenoninternet, the personstillneeds the communitypublic relations, not onlyone-to-oneindependentpublic relations, thereforethisisourproduct advantages. „李牧点头道:“这是一方面,另一方面,我们自己的核心产品也需要进一步提升,就像我刚才所法针对每一个不同的群体进行产品开发,但是可以针对用户的共性来进行产品功能的开发设计,msn和icq作为即时通讯软件,本身只满足了用户与用户之间的信息交互,但是它们还没有实现群聊功能,可yy群证明了一点:人是社交型动物,即便是在互联网上,人也需要群体社交,而不只是一对一的单独社交,所以这就是我们的产品优势。“„In addition, ourteamsare also researching and developingmore advancedstreaming mediatechnology, immediatelycanverygoodsupportcrowd of videos and groupvoice callbased onexistingband width, thistechnologycanbe the industry-leadingstreaming mediasolution, isweanotherenormous superiorityinuseressentialdemand, not onlythissurpassedtwodirect competitionopponents, evenalsooutraced the potentialcompetitortelephone, the telephone is very at present difficultto realizemanypeopleto talk over the telephone, onverypersonvideo call.”
“除此之外,我们的团队也在研发更先进的流媒体技术,马上就可以在现有带宽的基础上很好的支持群视频和群语音通话,这项技术会是行业领先的流媒体解决方案,将是我们在用户本质需求上的又一个巨大优势,这不但超越了两个直接竞争对手,甚至还超越了潜在的竞争对手电话,电话目前还很难实现多人通话,就更别提多人视频通话了。”„Moreover, inourcompetitorsalsohasEnot to get onlineownemailat present, Ithought that nowwas the timedevelops the mailbox, conformed withittoYY, in this case, wespread outwith the competitor.”
“另外,我们的竞争对手中还有e眼下还没有上线自己的电子邮箱,我觉得现在就是时候把邮箱开发出来了,把它整合到yy里,这样的话,我们就又与竞争对手拉开了距离。”Kong Lingyusaid: „The break point that yousaida moment agocontinues the function that passes on, this pointto the Businessperson, is the useis definitely big.”孔令宇说:“还有你刚才说的断点续传的功能,这一点对商务人士来说,肯定是用处非常大的。”Li Musaid: „Yousaidright, the break pointcontinued the biographyto optimize the file transferexperience between user and user, Tieba (Post It)andYYGameperhapshas not touched the essentialdemand of overseasnetizen, but the file transferfunctioncertainlywas one of the allInternet usersinevitabledemands, ifthisdevelopment function, was the bigadvantage of ourproduct.”李牧说:“你说的没错,断点续传优化了用户与用户之间的文件传输体验,贴吧和yy游戏或许还触及不到海外网友的本质需求,但是文件传输功能一定是所有网民不可避免的需求之一,如果这个功能开发出来,也是我们产品的一大优势。”
, Li Musaid: „Promotes themselvesandarmsin view of the useressentialdemand, thisisIwantstruly. The US (America)personhas the specialcustom and demand of US (America)person, the Japanesehas the specialcustom and demand of Japanese, GermanyhasGermany, FrancehasFrance...... the US (America)personmakes widely known, Japaneselow-keyreserved, Germanrigorousmechanical, Frenchto be recklessly romanticwarmly, thesedifferentcommunitieshave the differentspecial characteristics, to have the differentdemands, thesedifferentdemands are actually the demand of depthcustom-madenature, wedo not have the meansto aim attheirthesedepthcustomization demandsto goto provide the solutionforthem, so long asweholdthemas the usera total ofthesedemands, weoncanattractcompletelythem, buildingto become a trueworldwide basis. Software.”
顿了顿,李牧说:“针对用户本质需求来提升和武装自己,这就是我真正想要的。美国人有美国人的特殊习惯与需求,日本人有日本人的特殊习惯与需求,德国有德国的,法国有法国的……美国人热情张扬、日本人低调内敛、德国人严谨刻板、法国人肆意浪漫,这些不同群体拥有不同的特质、拥有不同的需求,这些不同的需求其实都属于深度定制性的需求,我们没办法去针对他们这些深度定制需求去一个个为他们提供解决方案,但是只要我们抓住他们作为用户所共有的那些需求,我们就能够把他们全部吸引过来,把打造成一个真正的世界性软件。”Kong Lingyusaid: „Iunderstand that yourmeaningChief Li, inregarding the angle of customers demand, wemustseeusercommon groundessentially.”孔令宇说:“我明白你的意思了李总,在看待用户需求的角度上,我们要看到用户本质上的共同点。”Li Mualsoaskedhim: „Can youcomb a generalflownow? Whichstepfirstdoes, thenwhichstepdoes.”李牧又问他:“那你现在能梳理出一个大概的流程了吗？先做哪一步,再做哪一步。”Kong Lingyunods, said: „Firststepfirstdevelops several languagesedition of Happy Farm, simultaneouslyIsend forimmediatelyinUS , Canada, Japan , UKandFrench and GermantheseInternet usersnumbermanycountrybuildservers, once the after editiondevelopment of several languageseditionis completed, gets onlineinthesecountriesimmediately, Iwill relateto promote the resourcesahead of time, after getting online, synchronizespromotes.”孔令宇点点头,说:“第一步是先开发开心农场的多国语言版本,同时我立刻派人在美、加、日、英、法、德这几个网民数量较多的国家搭建服务器,一旦多国语言版本的版本开发完成之后,就立刻在这几个国家上线,我会提前联系好推广资源,上线之后就同步进行推广。”„Happy Farmthislineadvancesat the same time, Iwill urge the technologies divisionto conduct the development and testtoYYnew productfunction, particularlyyou just mentioned: Groupvideoandgroupvoiceandemailandfile transferthesethreebigaspects.”
“开心农场这条线推进的同时,我会敦促技术部门对yy本身的新产品功能进行开发与测试,尤其是你刚才提到的:群视频和群语音、电子邮箱、文件传输这三个大方面。”Li Munods: „Making a globalizedproductis difficult, however the globalizedinfluenceis the nativeinternetenterpriseis unable to compare, has a look atpresentYahoo, has a look atSinaagain, regardless ofthesetwoplatformsfrom the strengthfrom the influence, completelyin a magnitude, YYare notwemay the product of globalizationat presentonly, ifitcanachievethisgoal, thatMuye Science and Technologyinfluencearound the worldhas been phenomenally enhanced.”李牧点了点头:“做一个全球化产品非常困难,但是全球化的影响力也是本土互联网企业无法比拟的,看看现在的雅虎,再看看新浪,这两个平台无论从实力还是从影响力上来说,都完全不在一个量级上,yy是我们眼下唯一有可能全球化的产品,如果它能够实现这个目标,那牧野科技在世界范围的影响力都会得到空前提高。”Saying, Li Mulooked atKong Lingyu, said: „Thisdutyfirstgivesyoutemporarily, wetake for threemonthsas the deadline, Ihope for threemonths, youcanyoucombeda moment agocompleteseveralpointsandtwolines that, ifthreemonthslater the progressmakesmebe satisfactory, thisprojectis continuedto be responsible forbyyou, ifIam unsatisfied, Ichange others ortake overpersonally.”
说着,李牧看了看孔令宇,说:“这个任务就暂时先交给你,我们以三个月为期限,我希望三个月的时间内,你能够把你刚才梳理的几个点、两条线做好,,如果三个月后你的进度让我满意,这个项目就继续由你负责,如果我不满意,那我就换其他人或者亲自接手。”Kong Lingyusaidimmediately: „Chief Liyoucould rest assured that Ido certainlywith every effort.”孔令宇当即说道:“李总你放心,我一定尽力去做。”Li Musaid: „Is important, mustwhole-heartedly!”李牧说:“事关重大,一定要全力以赴！”
( To be continued.)
(未完待续。)
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