RINAPE :: Volume #7

#667: This does not stake everything on a single throw of the dice

LNMTL needs user funding to survive Read More

The Taobao net now some actually how much money, Brother Liu is very at heart clear, puts out how much money to come to make the logistics company, Brother Liu also is very at heart clear, in the two sides accounts adds, actually also several million, the Taobao net invests now big, but must keep blood supply to it, now Brother Liu only places hopes in Brand Day to create good achievements, in this case, the Taobao net takes to pull out also from the business hand to have an income of not poor|Fei, in other words, he waits for these meters to put into the pot.?? 淘宝网现在究竟有多少钱,刘师兄心里很清楚,拿出多少钱来做物流公司,刘师兄心里也十分清楚,两边的账面上加起来,其实也就几千万而已,淘宝网现在投入不小,还得不停的给它供血,现在刘师兄只寄希望于品牌日能够创造一个好成绩,这样的话,淘宝网从商家手里拿抽成也能有一笔不菲的收入,换句话说,他就等着这些米下锅呢。?? Has stood 1 billion thresholds although Brand Day to the sales volume that the present sold in advance, but converted, pulled out also 50 million, this money was used to maintain the Taobao net operation to be passable, but if brought the massive capital logistics system, was really futile attempt. 虽然品牌日到现在预售的销售额已经站上了十亿的门槛,但是折算下来,抽成还不到五千万,这点钱用来维持淘宝网运营还说得过去,但要是拿来大规模建设物流体系,真是杯水车薪。 Therefore the Brother Liu surprise, does not understand at heart very much Li Mu why so superficial, such big amount that five hundred million things said that was not jokes, said simply, really must make so many funds to come out, but difficult such as to ascend to heaven. 所以刘师兄心里很诧异,不明白李牧为什么把五个亿的事情说的这么轻描淡写,这么大的金额,可不是闹着玩的,说起来简单,真要弄这么多资金出来,可就难如登天了。 Brother Liu cannot bear ask him: „Where goes to be able to get so far as so much money? Do you want to finance?” 刘师兄忍不住问他:“到底去哪里能弄到这么多钱？你想融资？” Li Mu shakes the head to say with a smile: „Taobao does not need to finance at present, we have nothing to be able now at same magnitude, an or can the competitor who we pose any threat, Boss Ma although catch our logistics, however has not built his own platform to the present, at this time financed owes.” 李牧摇头笑道:“淘宝眼下没必要融资,我们现在没有任何能够一个处在同等量级,或者能够对我们产生任何威胁的竞争对手,马老板虽然卡住了我们的物流,但是他自己的平台到现在还没有搭建起来,这种时候融资太亏了。” Brother Liu puzzled asking: „Does not finance, where does that money from come?” 刘师兄不解的问:“不融资,那钱从哪来？” Li Mu sees a Brother Liu face surprise, then does intentionally mysterious saying with a smile: „Therefore, the enterprise operation should not be inflexible sometimes, leaves is good regularly.” 李牧见刘师兄一脸诧异,便故作神秘的笑道:“所以说吧,有些时候企业操作别那么死板,也别那么正规是有好处的。” Brother Liu hear of being confused, what is should not be inflexible and should not be good regularly? Could not understand Li Mu actually to say anything completely. 刘师兄听的一头雾水,什么叫别那么死板、别那么正规是有好处的？完全听不懂李牧到底想说什么。 Therefore, Li Mu dispels doubt to Brother Liu: „I also had another friend to pool capital a real estate company with Chen Ze, took six places near Third Ring East, so long as the circuit diagram announcement of No. 10 line, these six places can draw out a big cash from bank, when the time comes I will put out some money to come from inside, invested into Taobao and Jiansheli of logistics company.” 于是,李牧给刘师兄解惑:“我跟陈泽还有另外一个朋友合资了一家房地产公司,在东三环附近拿了六块地,只要十号线的线路图一公布,这六块地就能从银行手里套出一大笔现金,到时候我会从里面拿出一部分钱来,投入到淘宝和物流公司的建设里。” Brother Liu asked: „With what operating mode?” 刘师兄问:“采用什么操作方式？” Li Mu said: „Loan, we undertake the capital at the same time, undertakes taking advantage of the bank interest rate of fund, this does not need to move the share.” 李牧说:“借款,我们承担本金的同时,承担借来款项的银行利率,这样的话也不需要动股权结构了。” If Li Mu wants to run on a bank Brother Liu, then oneself look for Qian Jin to come from outside is a very good opportunity, because oneself took Qian Jin to be equal to investing the new resources, Brother Liu took one of the shareholders, either also put out the equal resources to come, either must accept Li Mu with make the investment with the resources newly, diluted his stock. 李牧如果想挤兑刘师兄,那么自己从外面找钱进来就是一个很好的机会,因为自己拿钱进来就等于是投入了新的资源,刘师兄作为股东之一,要么也拿出相等的资源进来,要么就得接受李牧用新拿资源做投资,稀释他的股份。 However is good the idea in Li Mu not this aspect, in his eyes, the talent must compare is more important, let alone his who ability as well as behavior and conduct to the Brother Liu a benefit comes has certain approval, previous life Brother Liu although in the asset compared with two Boss Ma, however looks like in Li Mu, at least Brother Liu usually spoke to work not acting cool, dared to do and had the courage to accept responsibility, he will never say the matter that he most regretted established Jingdong, will not say to money not interest. 不过好在李牧并没有这方面的想法,在他的眼里,人才要远比一点利益来的更重要,更何况他对刘师兄的能力以及为人处世是有一定认同的,上辈子刘师兄虽然在资产上比不过两位马老板,但是在李牧看来,起码刘师兄平时说话做事不装逼,敢作敢当,他从来不会说他最后悔的事情是创立了京东,也不会说自己对钱没有兴趣。 The Brother Liu heart shocks at this moment is also affected, affected, is Li Mu expounded in the words on own initiative, will not move the share with this operating mode, in other words, the although money is he takes, but he will not take this to make itself dilute the stock as the reason, safeguarded own interests to the full ; What shocked is Li Mu such as the child's play is ordinary to the capital relations, from another company with several hundred million funds to this company . Moreover the shares of two companies have greatly are very different, in this case, he actually only needs through „loan” the way brings money, almost does not consider the feeling of another company other two shareholders completely. 刘师兄心底此刻震惊又感动,感动的,是李牧主动在话里阐明,采用这种操作方式不会动股权结构,也就是说,虽然钱都是他拿进来的,但他不会以此为理由让自己稀释股份,最大程度保障了自己的利益;震惊的是李牧对资本关系如儿戏一般,从另一个公司拿几个亿的资金到这个公司,而且两家公司的股权结构有很大不同,在这种情况下,他却只需要通过“借款”的方式就把钱拿过来,几乎是完全不考虑另外一家公司其他两位股东的感受。 Actually Li Mu one time was not handled this matter twice, if in own company had any proper investment bank, perhaps this operator schema will encounter the vigorous opposition of opposite party, however in oneself these companies, this situation will not live, Xu Jiaming only requested to own stocks, other all did not interfere, Chen Ze and Song Liang were also same, was only the shareholder, did not meddle the management, gave the Li Mu absolute free power. But Wanying Real Estate is also same, Chen Ze and Song Liang and Li Mu's relate are cooperate a business is so simple incessantly, everyone's interest the depth has tied up, Li Mu has also notified them, once six lands for building draw out a lot of cash, oneself must come out to use with a sum of money, these two also completely agreed. 其实李牧不是一次两次做这件事情了,如果自己的公司里有任何一个正经的投行,这种操作模式恐怕都会遭到对方的强烈反对,但是在自己这几家公司里,这种情况不会生,许嘉铭只要求持股,其他的一切都不干涉,陈泽、宋亮也是一样,只做股东,不插手管理,给了李牧绝对的自由权。而万盈地产也是一样,陈泽和宋亮与李牧的关系远不止是合作一点生意这么简单,大家的利益早就已经深度捆绑,李牧也早就跟他们打过招呼,一旦六块地皮套出大量现金,自己要拿一笔钱出来用,这两人也都是完全同意。 Brother Liu thinks carefully truly is also, relations of Li Mu with Chen Ze and Song Liang is not ordinary, although the real estate project is not the Li Mu leadership, the brain and soul that but Li Mu truly they work are, in this case, gives Li Mu and own logistics company taking advantage of a sum of money is not the major problem. 刘师兄仔细想想确实也是,李牧跟陈泽和宋亮的关系不一般,虽说房地产项目不是李牧主导,但李牧确实他们两人做事的大脑和灵魂所在,在这种情况下,借一笔钱给李牧与自己的物流公司也不是什么大问题。 However, Brother Liu although has insisted from the Construction logistics system, but he has not actually thought must put out several hundred million to pound this matter, this writing skill was too big, 2 oo 2 year he simply did not have such big boldness, asking Li Mu that therefore he somewhat worries about: „In so many money Zajin logistics big holes, when can we be able to fill in this big hole?” 不过,刘师兄虽然一直坚持自建物流体系,但是他却没有想过要一口气拿出几个亿来砸这件事情,这个手笔太大了,2oo2年的他还根本没有这么大的魄力,所以他有些担忧的问李牧:“这么多钱砸进物流这个大坑里,我们得什么时候才能把这个大坑填上？” Li Mu said: „This pit is not able to fill for a short time, will be getting bigger and bigger.” 李牧说:“这个坑一时半会是填不上的,而且还会越来越大。” Brother Liu smacks the lips: „This cost was too high, I very clear from the Construction logistics importance, but really can stake everything on a single throw of the dice?” 刘师兄咂咂嘴:“这个成本太高了,我非常明白自建物流的重要性,但真的要这么孤注一掷吗？” Li Mu shows a faint smile: „This does not stake everything on a single throw of the dice, this is hastens to ground to ascend 6, now in the market only that several logistics companies do not have to tie up truly in e-Commerce together, their present e-Commerce genes are insufficient, but if we make the logistics system, matches my previous time with complete set logistics management system that Fang Xudong requests, the perfect integration in the Taobao net, our logistics systems can be invincible same existences again, when the time comes you presently, in this level of e-Commerce necessary logistics, we are stand a family/home only on shallow seas and tidelands, other person is still floating in the sea either, Either elected to ascend 6 places mistakenly, now we put up the cash, constructed our fortification on this shallow seas and tidelands, did not let any company successfully ascend 6 besides us on this shallow seas and tidelands.” 李牧微微一笑:“这可不是孤注一掷,这是抢滩登六,现在市面上仅有的那几家物流公司都还没有真正和电子商务捆绑在一起,他们现在的电商基因不够,而我们如果做物流体系的话,搭配我上次跟方旭东要求的全套物流管理系统,再完美融合到淘宝网里去的话,我们的物流体系会是无敌一样的存在,到时候你就会现,在电子商务配套物流的这个层面上,我们是唯一站在滩涂上的一家,其他人要么还在海里漂着,要么就选错了登六地点,现在我们多砸钱,就是在这块滩涂上构建我们自己的防御工事,不让除了我们之外的任何一家公司在这块滩涂上成功登六。” Brother Liu nods, but always felt oneself looked that the pattern and mentality of issue cannot catch up with the Li Mu's rhythm completely. 刘师兄点了点头,但是却始终觉得自己看问题的格局和思路完全追不上李牧的节奏。 Actually, as internet industry rebirth, this time no one can places on a par in the internet pattern and in the mentality with Li Mu, saw that ahead of time the Li Mu weakness and catch Boss Ma of Li Mu neck in the logistics level, if knows that Li Mu prepares to put out five hundred million to pound from Construction logistics this year, perhaps will also throw down two characters: „Fool.” 其实,作为一个互联网行业重生者,这个时代没人能在互联网的格局和思路上与李牧相提并论,就连提前看到李牧弱点、在物流层面上卡住李牧脖子的马老板,如果知道李牧今年准备拿出五个亿砸自建物流,恐怕也会丢下两个字:“傻逼。” The reason is very simple, in present this age and this market quotation, from the Construction logistics system, but does not absolutely need to invest so much money to pound fiercely, some so much money, putting out a small part will make the logistics company, to meet the need, to satisfy next a half year of growth requirement to be enough at present, the remaining money can bring to unfold the core business vigorously, will be the Taobao net, how the logistics said will again be only one forms a complete set. 原因很简单,在眼下这个年代、这个市场行情,自建物流体系可以,但根本就没有必要一口气投资这么多钱去猛砸,有这么多钱,拿出一小部分来做个物流公司、满足目前需求、满足未来半年增长需求就足够了,剩下的钱可以拿来大力展核心业务,也就是淘宝网,物流再怎么说都只是一个配套。 However looks like in Li Mu, at present most important is the logistics, because the logistics does not only have the foundation, not to have one point of advantage, the Taobao net is different, he has YY, has Alipay, the big group of cooperation business and record companies, a small-scale ecology had been built by oneself, Boss Ma wants to make website to fight Taobao oneself purely, is very difficult to form the true influence, but Li Mu has no other resources to solve the tremendous problem that the logistics level faces now on hand truly, therefore his present goal is quick to do from Construction logistics, moreover must do in a big way, on the one hand can reverse the present aspect., On the other hand, he must be ready ahead of time, to the show/unfolds trend of Taobao net, be getting bigger and bigger to the demand of logistics ample capacity at present, by March of next year ** one, the whole nations hide does not dare to go out at home, the Online shopping demand will certainly welcome a peak, because ** this special reason, the demand peak in this aspect, only then oneself can see. 不过在李牧看来,眼下最重要的就是物流,因为物流是自己唯一没有根基、没有优势的一环,淘宝网则不同,他有yy,有支付宝,有一大堆合作商家、唱片公司,一个小型生态已经被自己打造出来,马老板单纯想做个网站跟自己拼淘宝,很难形成真正的影响力,但是李牧现在手头没有任何其他资源能够真正解决物流层面所面临的巨大问题,所以他现在的目标就是快把自建物流做起来而且要做大,一方面可以逆转眼下的局面,另一方面,他要提前做好准备,以目前淘宝网的展趋势,对物流运力的需求会越来越大,到了明年三月份**一来,全国人民都躲在家里不敢出门的时候,网购的需求一定会迎来一个高峰,因为**这个特殊原因,这方面的需求高峰,只有自己能够看到。 Li Mu said: „senior brother, our logistics will meet the depth to conform to Taobao in the future, the depth conformity that I said not only integrates Taobao our set of logistics management system, the most important thing is, we must sell it to the Taobao seller, considers, once our logistics make a name, I open to the seller a port, sold to all days in 50 or 100 single sellers provides a wire printer, as well as enough the express list of their daily use, drew an analogy, if they by 5 : 00 pm, altogether finalized 100 lists today, means that he needs to fill in 100 express odd numbers, but, Because our logistics the depth has conformed, he only needs to click on one ‚I to want goods’, remaining, you guess that what will live?” 李牧说:“师兄,我们的物流将来会深度整合到淘宝里,我说的深度整合不只是把我们那套物流管理系统融入淘宝,最重要的是,我们要把它推销给淘宝卖家,试想一下,一旦我们的物流成了气候,我就开放给卖家一个端口,给所有日销在五十或者一百单的卖家配备一台针式打印机,以及足够他们日常使用的快递单,打个比方,如果他们今天截止到下午 5 点,一共成交了一百单,也就意味着他需要填写一百个快递单号,但是,由于我们的物流已经深度整合进来了,他只需要点击一个‘我要货’,剩下的,你猜猜都会生什么？” Brother Liu sudden enlightenment, excited blurts saying: „So long as he clicks on ‚me to want goods’, our system will read 100 orders the consignee information, then the automatic control printer, express prints only completely 100, then system will inform our business to select and assign the person to come to take the goods, moreover our business points can know directly he has many goods to want, what car(riage) to send, or row of what priority, my God, this was too simply convenient! Also saved a huge amount of manpower for them!” 刘师兄顿悟,兴奋的脱口说道:“只要他点击‘我要货’,我们的系统会读取一百个订单的收货人信息,然后自动控制打印机,把一百张快递单全部打印出来,然后系统会通知我们的营业点派人上门取货,而且我们的营业点可以直接知道他有多少货要,派什么样的车,或者排什么样的优先级,我的天,这简直太方便了！还为他们节省了大量的人力啊！” „Not only also saves the manpower.” Li Mu shows a faint smile, said: „ Because our logistics systems have more advanced administrative mode and software and hardware support, our logistic costs will be certainly lower than other logistics . Moreover the efficiency will be higher than them, in the equivalent situation, our prices are low ; In equal situation! “还不只是节省人力。”李牧微微一笑,说道:“因为我们的物流体系有更加先进的管理模式与软硬件支持,我们的物流成本一定会比其他物流低,而且效率会比他们高,等效的情况下,我们的价格低;等价的情况下！ Not only our seller can a bigger convenience, our buyers also be the same, because our logistics opened the connection to our website, the buyer can directly the progress condition of real-time tracking logistics in website, is convenient, in this case, our Taobao and logistics can realize supplementarily, thus realizes one plus one to be bigger than two effects. ” 不但我们的卖家能够得到更大的便利,我们的买家也是一样,由于我们的物流开了接口给我们的网站,买家就可以直接在网站里实时跟踪自己物流的进展状况,非常便利,这样的话,我们的淘宝和物流就能够实现互补,从而实现一加一大于二的效果。” ( To be continued.) 8 (未完待续。)八
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