RINAPE :: Volume #7

#665: The cooperation makes a final decision

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Because the present stage did not have special cultural production company to design plan of one competition program, then looks for the TV Station cooperation, therefore Muye Pictures drew up " Level Female voice » plan found the Xiangnan TV cooperation, in this pattern basically entire television circle unprecedented first.?? 由于现阶段还没有专门的文化制作公司自己去设计一套选秀节目的方案,然后再去找电视台合作,所以牧野映象拿出《级女声》的方案找到湘南卫视合作,这个模式基本上还是整个电视圈里破天荒的头一回。?? Since is first, naturally cannot bring the case of model, all cooperation do not have the pattern to refer, Xu Song also can only always the understanding of the industry regard this matter according to oneself. 既然是头一回,自然也就没有可以拿来借鉴的案例,一切的合作没有模式参照,徐松也只能按照自己一贯对行业的理解来看待这件事情。 In his opinion, the first, second point that Li Mu proposed can accept, the third point cannot only. 在他看来,李牧提出的第一、第二点都可以接受,唯独第三点不能。 5 : 5 investment and 5 : 5 profit are very normal, after all Xiangnan TV has the influence of television, but Muye Science and Technology has the online influence, everyone is cooperating together is the complementing of strong points, no one occupies whose small advantage, but, if the copyright turns over to Muye Pictures, that may not have the means to accept, because this grade of program must operate with Xiangnan TV this carrier finally, if Xiangnan TV do not have the copyright, might present itself to go all out very much does «Level Female voice», result's second year Li Mu the situation that turned the head to ask others to cooperate. 5:5出资、5:5获利很正常,毕竟湘南卫视拥有电视的影响力,而牧野科技拥有线上的影响力,大家在一起合作是优势互补,谁也不占谁便宜,但是,如果版权归牧野映象,那可就没办法接受了,因为这档节目最终是要用湘南卫视这个载体去运作的,如果湘南卫视自己没有版权,很有可能出现自己拼命把《级女声》做起来了,结果第二年李牧转头去找别人合作的情况。 Therefore, Xu Song showed own view, said: „Mr. Li, copyright, if 1 oo % in the hand of Muye Pictures, this cooperated we is very difficult to continue to discuss, after all we were a satellite TV stage, if presented we have made the program then to arrive on other TV Station to continue to manufacture, then to our influences was really bad.” 于是,徐松表了自己的看法,道:“李先生,版权如果1oo%在牧野映象的手里,这合作我们就很难继续谈下去了,毕竟我们是一个卫视台,如果出现我们做过的节目转而到了其他电视台上继续制作,那对我们的影响实在是太恶劣了。” Li Mu said with a laugh: „Manager slow, this truth is actually very simple, if this plan is a book, that Xiangnan TV is a publishing house, we consulted publish this book together, all entity books that this cooperation printed turned over to us common, however the true copyright was in our hands, after all we are an author.” 李牧笑着说:“徐台长,其实这个道理很简单,如果这套方案是一本书,那湘南卫视就是出版社,我们协商共同出版这本书,这一次合作所印刷的所有实体书归我们共同所有,但是真正的著作权还是在我们的手里,毕竟我们才是作者。” Xu Song shakes the head smiles, said: „although that Mr. Li, you said is also reasonable, but this partnership model we are nothing security senses, if you will use the copyright to come one to remove firewood from under the pot to us in the future, will then go to cooperate with other TV Station, our losses were too big.” 徐松摇头一笑,说:“李先生,你说的虽然也有道理,但是这种合作模式我们是没有任何安全感的,万一你用版权将来给我们来一个釜底抽薪,然后又去跟其他电视台合作,那我们的损失就太大了。” Li Mu smiles, polite asking: „Manager slow your meaning?” 李牧笑了笑,礼貌的问:“徐台长您的意思呢？” Xu Song said: „I thought that copyright matter is 5 : 5 is also quite good.” 徐松说:“我觉得版权这种事情也还是5:5比较好。” Li Mu said: „Copyright 5 : 5 is actually one not the theory that is possible to realize, even if the benefit power of copyright can altogether have, the right to control must have primary and secondary, this truth that controls stock with the company absolutely is the same.” 李牧说:“版权5:5其实是一个不可能实现的理论,就算版权的获益权可以共有,支配权也必须要有主次,这和公司绝对控股的道理是一样的。” Xu Song simply said: „Or this, our one-off bamboo slip ten years of cooperation agreements, the copyright 1 oo % belong to you, however ten years , the right of use of copyright turns over to us.” 徐松便道:“或者这样,我们一次性签十年的合作协议,版权1oo%归你所有,但是十年时间内,版权的使用权归我们。” The Li Mu heart said that can also say thanks to you, ten years of words, the awesome competition program also almost died again thoroughly, even female this level competition ip, by ten years later still had no influence. 李牧心说也亏你说得出口,十年时间的话,再牛逼的选秀节目也几乎死透了,就算是女这种级选秀ip,到了十年以后也就没什么影响力了。 However, Li Mu carefully analyzes, worry of Xu Song is not groundless, actually the cooperation of copyright quite troublesome here, all rights reserved side hopes that can control own copyright completely, but the consumer of copyright also hopes that can monopolize this copyright as far as possible, only then this can the maximum benefit, and does not do the bridal clothes for others, if insisted that the copyright belongs to itself completely, perhaps Xiangnan TV will not work with oneself, does not dare to work with oneself, but, contradictory is, Li Mu wants to take the copyright in own hand , may make many variety shows, if the first copyright on not being able to defend., In the future copyright will have the problem, the possibility of «Level Female voice» copyright overseas authorization is almost zero, but The Voice that type hangs to explode the day the teacher + swivel chair + to choose the team PK pattern to be able reaching the market of country simply catches the whole lot in a dragnet, by that time, if outward authorized copyright, but must slice with domestic TV Station, Li Mu hard to accepts at heart. 不过,李牧仔细分析一下,徐松的担忧也不无道理,其实版权的合作比较麻烦的就在这里,版权所有方希望能够完全支配自己的版权,但版权的使用方也希望能够尽可能的独占这个版权,只有这样才能够利益最大化,并且不为他人做嫁衣,如果坚持版权完全归属自己,恐怕湘南卫视不会跟自己合作,也不敢跟自己合作,但是,矛盾的是,李牧又想把版权拿在自己手上,以后可能还要做很多的综艺节目,如果第一个版权就守不住,往后的版权都会出现问题,《级女声》的版权海外授权的可能性几乎为零,但是好声音那种吊炸天的导师+转椅+选队pk的模式简直能把达国家的市场一网打尽,到那个时候,如果往外授权版权,还要跟国内的电视台分一杯羹,李牧心里难以接受。 The copyright issue somewhat refuses to compromise, nearby Chen Wan also somewhat worries, therefore she opens the mouth to propose: „Can establish a condition agreement, copyright although belongs to Muye Pictures, but within the given time, Xiangnan TV, so long as observed to cash in the provision in agreement, Muye Science and Technology can not give others the copyright revolutions.” 版权问题有些僵持不下,一旁的陈婉也不免有些着急,于是她开口提议:“能不能设定一个条件协议,版权虽然归属牧野映象,但在规定时间内,湘南卫视只要遵守兑现了协议中的条款,牧野科技就不得把版权转授他人。” Li Mu thinks of Dutch ta1pa Corporation suddenly, is „The Voice” all sides of copyright with Zhejiang Province satellite TV the struggle of copyright, ta1pa was authorized according to certain age limit the copyright to the Zhejiang Province satellite TV initially exclusive, but ta1pa remained with the mind, is the contract must conduct supplementary contract negotiations every year, in the deadline of stipulation, the Zhejiang Province satellite TV does not have the copyright right of use, but only has a first renewing a contract power, first renewing a contract power is the concept that talked nonsense very much, both sides negotiated, if there are others to bid a higher and original buyer not to prepare to increase price., First the renewing a contract power lost the function, the The Voice copyright was taken by other companies finally, the Zhejiang Province satellite TV can only change name and trade the trademark urgently, to trade the repertoire. 李牧忽然想到荷兰ta1pa公司,也就是“好声音”版权的所有方跟浙省卫视的版权之争,ta1pa当初是将版权按照一定的年限独家授权给了浙省卫视,但是ta1pa多留了以个心眼,也就是合约每年都要进行一次续约谈判,在规定的期限内,浙省卫视并不是完全拥有了版权使用权,而是仅拥有一个优先续约权,优先续约权是一个很扯淡的概念,双方谈判,如果有其他人出价更高、原本的购买方又不准备加价的话,优先续约权就失去了作用,以至于好声音的版权最终被其他公司拿到手,浙省卫视只能紧急改名、换商标、换套路。 Li Mu does not think pit Xiangnan TV, but wants more initiatives in the hand of Muye Pictures, therefore he then proposed to Xu Song: „This Manager slow, I gives a cooperation plan again, the copyright takes to conduct as an independent asset calculates alone, Muye Pictures can take to give the Xiangnan TV use three years of copyright, every year copyright expense is 500,000 Yuan, three years later Xiangnan TV has the first renewing a contract power, the specific supplementary contract provision, we can consult when the time comes again.” 李牧并不是想坑湘南卫视,只是想把更多主动权拿在牧野映象的手中,所以他便向徐松提议:“这样吧徐台长,我再给一个合作方案,版权拿出来作为一项单独的资产进行单独计算,牧野映象可以把三年的版权拿出来给湘南卫视使用,每年的版权费用为五十万元,三年后湘南卫视有优先续约权,具体的续约条款,我们到时候可以再协商。” The Voice sold to the Zhejiang Province satellite TV time, the first year also only bought 2 million, the union present market quotation, 500,000 prices do not calculate that many are not few, if were other companies must not undergo the practice, to stay one in the paper surface plan completely sold to Xiangnan TV every year 500,000, basically was fantasy story, but Li Mu was different, after all is representative entire Muye Science and Technology, the resources were powerful. 好声音卖给浙省卫视的时候,第一年也只买了两百万,结合眼下的市场行情,五十万的价格不算多也不算少,如果是其他公司要把一份没有经过实践、完全停留在纸面的方案卖给湘南卫视每年五十万,基本上是天方夜谭,但是李牧就不同了,毕竟代表着整个牧野科技,资源强大。 Xu Song considered the moment slightly, just now opens the mouth to raise for ten years, to let Li Mu presses downward, he himself does not think that a grade of competition program really can have very long life span, with his experience, various competition program basically 2-3 years also died in bed of old age/be exhausted at present, if this grade of program can complete, it is estimated that can maintain to about five years, but, two years of gold contents will certainly also drop sharply, therefore, three years basically can accept in this case. 徐松稍微考虑了片刻,方才一开口就提十年,也是为了让李牧往下压,他自己并不认为一档选秀节目真的能有很长的寿命,以他个人的经验来看,目前各种选秀节目基本上2-3年也就寿终正寝了,如果这档节目做得好,估计能维系到五年左右,但是后两年的含金量一定也会大跌,所以这种情况下,三年基本可以接受。 Therefore, Xu Song refreshed saying: „Ok, Chief Li, we defer to your pattern to cooperate.” 于是,徐松爽快的说道:“行,李总,咱们就按照你这个模式来合作吧。” Li Mu nods, said: „If you determine the cooperation, we may probably start as soon as possible.” 李牧点点头,说:“如果您确定合作,那我们可要尽快开始了。” Xu Song cannot bear ask him: „When do you want to start?” 徐松忍不住问他:“你想什么时候开始？” Li Mu said: „After I will go back tomorrow, makes the law plan a contract, when the time comes the fax comes, if you do not have the opinion, I will send the representative signing, then we start the propaganda to drum up support immediately, while the summer, we strive with one month drums up support, later starts to conduct the sea to elect.” 李牧说:“我明天回去之后就让法务拟个合同,到时候传真过来,如果贵方没有意见,我会派代表过来签约,然后我们就立刻启动宣传造势,趁着暑期,我们争取用一个月的时间造势,随后就开始进行海选。” Xu Song flips the contract, said: „I look at in your plan, altogether has Yanjing, Shanghai, Guangzhou and Hunan, Chuandu as well as Harbin these six cities covers six big contest areas, we are only various singing area seas choose and finals on the 3-4 month?” 徐松又翻了翻合同,说:“我看你的方案里,一共有燕京、沪市、羊城、湘都、川都以及哈市这六个城市覆盖六大赛区,那咱们光是各大唱区海选以及决赛就得三四个月的时间吧？” Li Mu nods: „Before cooperation starts, we must formulate the good concrete cooperation flow, the time is best defers to five months of plan, first three months make six big contest areas, the post- two months make the final, the finals plan to place winter vacation the stage to broadcast.” 李牧点点头:“合作开始之前,我们要制定好具体的合作流程,时间最好是按照五个月的时间规划,其中前三个月做六大赛区,后两个月做总决赛,决赛规划放在寒假阶段播出。” Xu Song sighed: „Including earlier period preheating, this calculates that almost wanted six months.” 徐松感叹道:“连着前期预热,这算下来就差不多要半年时间了。” Li Mu said with a smile: „Elongates some to be able the influence of this competition to be bigger and stronger the front.” 李牧笑道:“把战线拉长一些才能把这场选秀的影响力做大做强。” Xu Song shows neither approval nor disapproval, when a half year long is a little truly scary, he is not very confident, but he is very confident to Li Mu, after all this cooperation Li Mu must donate money, matter that has not grasped, he should not do. 徐松不置可否,半年时长确实有点吓人,他也不是非常有底,但他对李牧还是很有信心的,毕竟这次合作李牧也要出钱出力,没把握的事情,他应该也不会做。 Therefore Xu Song was equal to tacitly approving this rhythm, asked Li Mu: „Matter of judge is Muye Pictures is solved, our does Xiangnan TV solve?” 于是徐松等于是默认了这个节奏,又问李牧:“评委的事情是牧野映象来解决,还是我们湘南卫视来解决？” Li Mu said: „Judge lineup I decide, then me invited, after all Muye Science and Technology relates with the singer in three places across two shore now is quite close, should be able to move some big stars to assume personal command.” 李牧说:“评委阵容我来定,然后我这边来邀请吧,毕竟牧野科技现在跟两岸三地的歌手关系都比较密切,应该还是能请的动一些大牌明星过来坐镇的。” „That was too good.” Xu Song knows that now Li Mu is the object who the entire entertainment world scurries to want to become friends with, some singer Xiangnan TV possibly please motionless, but Li Mu most likely (80%) do not have the issue. “那就太好了。”徐松知道现在李牧是整个娱乐圈上赶着想结交的对象,有些歌手湘南卫视可能都请不动,但是李牧八成都没问题。 About Li Mu, although did not have the concrete candidate at heart, but he has been clear about a point, at least the previous life level female voice early that several judges he is one will not use, looks like in Li Mu, these people are really some being able to come up floors, this grade of competition is Muye Pictures and Xiangnan TV builds jointly, in its influence competition program market will certainly found an unprecedented new altitude internally, therefore the judge must take acts, at least wants the first-line singer, the gold medal producers of a line song and poem author as well as top record company ally, the judge team is bigger on, becomes the young girl of star to these dream. Is also more attractive. 关于李牧,心里虽然还没有具体的人选,但是他已经明确了一点,至少上辈子级女声早期那几个评委他是一个都不会用,在李牧看来,那些人实在是有些上不来台面,这档选秀是牧野映象和湘南卫视联手打造,其影响力在国内选秀节目市场中一定会开创一个前无古人的新高度,所以评委一定要拿得出手,至少要有一位一线歌手,一线词曲作者以及顶尖唱片公司的金牌制作人加盟,评委团队越高大上,对那些梦想成为明星的少女们也就更有吸引力。 Li Mu then also suggested to Xu Song: „If our contract signing, take when the time comes the perfect plan, makes an advertisement tender meeting, publicly tenders to all advertisement companies and enterprises, opens bidding the advertisement of entire program, an exclusive title, six Oita contest area titles, certain seat sponsors and certain ordinary sponsors, first take the advertizing revenue.” 李牧接着又对徐松建议:“如果我们的合约签订,到时候把完善的方案拿出来,做一个广告招标会,向所有的广告公司以及企业公开招标,把整个节目的广告都拆出去竞拍,一个独家冠名,六大分赛区冠名,若干个席赞助商、若干个普通赞助商,先把广告收入拿到手。” Xu Song nods, said: „This by us comes the organization, the advertisement to tender we to have when the time comes every year, resources ready-made, lets a public relations department invitation.” 徐松点了点头,说:“这个到时候由我们来组织,广告招标我们每年都会有,资源都是现成的,让公关部门个邀请函就可以。” Li Mu said with a smile: „This best.” 李牧笑道:“这样最好。” To Li Mu, he does not want excessively to participate in the concrete execution, makes the competition program, with engaging in a activity has no difference, the plan company provides the creativity and plan, the execution company is responsible for the landing execution, Muye Pictures plans the company, but Xiangnan TV carries out the company naturally, when the time comes the concrete work will go to landing by them, so long as sends several people to follow up then. 对李牧来说,他不想过多参与到具体的执行里去,做选秀节目,和做一场活动没有什么区别,策划公司提供创意和方案,执行公司负责落地执行,牧野映象就是策划公司,而湘南卫视则理所当然是执行公司,到时候具体的工作都会由他们去落地,自己这边只要派几个人跟进即可。 Immediately, Xu Song looks at Chen Wan, knew in the heart that Li Mu will definitely be requested to make «Level Female voice» Host by her, therefore then prepares to deliver the favor done at little or no cost, said to Chen Wan with a smile: „After this grade of competition program starts, must laborious Comrade Chen Wan be responsible for being in charge of this work, you are in our stage most promising young Female lead hold, at this time must help in stage shoulder is.” 随即,徐松看着陈婉,心知李牧肯定会要求由她来做《级女声》的主持人,于是便准备送个顺水人情,笑着对陈婉说道:“这档选秀节目上马之后,就得辛苦陈婉同志来负责主持这一块的工作了,你是咱们台里最有前途的年轻女主持,这时候可得帮台里扛起来才是。” The Chen Wan slight nod, said: „Manager slow felt relieved, I will make best effort to complete.” 陈婉微微点头,说:“徐台长放心,我会尽最大努力做好。” ( To be continued.) 8 (未完待续。)八
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