RINAPE :: Volume #7

#664: Cooperation condition

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Super Voice Girls to the China entertainment world of the 21 st century, fully is far-reaching, this grade of competition class program once created unprecedented attention and viewing ratio in China, can say, it created a new realm of competition program, it even formed a never-ending cultural phenomenon, walks many female singers who also to maintain the strong rising trend from this grade of competition program in the China entertainment world for a long time, the influence is enormous. 超级女声对21世纪的华夏娱乐圈来说,足可谓是意义深远,这档选秀类节目曾经在华夏创造了史无前例的关注度以及收视率,可以说,它缔造了一个选秀节目的新境界,它甚至形成了一种经久不衰的文化现象,从这档选秀节目走出来的多位女歌手也都长时间在华夏娱乐圈内保持着强劲的上升势头,影响力极大。 Li Mu's career center although not in the entertainment world, but propelling force of his very clear future entertainment world to domestic recreation industry as well as internet industry actually strong, the time before Li Mu rebirth, in the national richest families' hand had world's largest Cinema, the Boss t three big companies threw own video website and film and television company, Baidu has iQiyi ; Tencent has the Tencent video and Tencent Pictures ; Ali purchased Youku Tudou and Youku Tudou establish uniting movie industry, then also established own Ali movie industry, Chief Ma even also please come out to establish Ali music nationally well-known literary youth Gao, and did a being unintelligible Ali star in the nice foundation directly daily directly, played one with a history of more than ten years, and had the music software of massive dying loyal user. 李牧的事业中心虽然并不在娱乐圈上,但是他心里非常明白未来娱乐圈对国内文娱产业以及互联网产业的推动力究竟有多强,在李牧重生前的时代,全国首富的手里有全世界最大的院线,bt三大公司都投了自己的视频网站以及影视公司,百度有爱奇艺;腾讯有腾讯视频与腾讯影业;阿里收购了优酷土豆以及优酷土豆成立的合一影业,然后还成立了自己的阿里影业,马总甚至还把全国知名的文艺青年高某某请出来成立了阿里音乐,并且直接在天天动听的基础上直接搞出了一个不知所云的阿里星球,玩死了一个有十余年历史并且有大量死忠用户的音乐软件。 In addition, the major film companies all flowers bloom together, various types of film and television entertainment companies also such as mushroom growth emerges generally, a almost every awesome point star established own work room, to put it bluntly was own film and television company, video website nourishes an important goods network play and network big movie, even some well-known network plays turned into big p, changed to become the rare and beautiful flowers things of big movie raging tide 1 billion levels of box offices, various competition programs and reality TV was also the advertisement bids of as numerous as the hairs of an ox, casual grade of program eyes cannot take it all in takes hundred million Yuan as the unit generally, China The Voice, I was a singer., Which ran brothers and father to go to wait wait/etc. etc. is the attracting inscription on stone tablet and bronze of entertainment world. 除此之外,各大电影公司百花齐放,各种影视娱乐公司也如雨后春笋一般涌现,几乎每一个牛逼一点的明星都成立了自己的工作室,说白了就是自己的影视公司,视频网站滋养出了一大帮网络剧、网络大电影,甚至还有一些知名的网络剧变成了大p,摇身一变成为大电影狂澜十亿级票房的奇葩事情,各种选秀节目、真人秀节目也是多如牛毛一般让人目不暇接,随便一档节目的广告投标都是以亿元为单位,华夏好声音、我是歌手、奔跑吧哥们、爸爸去哪了等等等等都是娱乐圈的吸金石。 In brief, the future entertainment world contains the incomparably huge potential, as well as incomparably huge influence, Li Mu cannot look on oneself miss, must complete all layouts ahead of time. 总而言之,未来的娱乐圈蕴含着无比巨大的潜能,以及无比巨大的影响力,李牧不能坐视自己就此错过,一定要提前做好一切布局。 Next, Muye Pictures must make the big movie, to with Xiangnan TV make the competition program, later have many competitions and reality TV big p time, the satellite TV stage of nation must gather round itself to transfer, the business owners in nation must give money toward oneself pocket in ; Simultaneously Li Mu must operate own Cinema, as well as Online Ticket System, if oneself have national biggest Cinema, when film industry vigorous development time, the entire film and television circle must look at own complexion, whose acting cool does not give who arranges the piece, can definitely choke to death the opposite party in most essential one while still alive. 下一步,牧野映象要拍自己大电影、要和湘南卫视一起做选秀节目,以后自己拥有多个选秀、真人秀节目大p的时候,全国的卫视台都得围着自己转,全国的企业主都要往自己的口袋里送钱;同时李牧还要运作自己的院线,以及网票系统,如果自己拥有全国最大的院线,等到电影行业蓬勃发展的时候,整个影视圈都得看自己的脸色,谁装逼就不给谁排片,完全可以活活在最关键的一部把对方掐死。 The leadership of Xiangnan TV does not know that Li Mu in the long-term plan of entertainment world, they did not think that Muye Pictures will have what awesome plan on the television program, they felt, the Muye Pictures back has Muye Science and Technology to support, asks for money richly, wants the influence influential, such partner, they if certainly wants the means to win over. 湘南卫视的领导并不知道李牧在娱乐圈的长远规划,他们也并不觉得牧野映象在电视节目上会有什么牛逼的方案,他们只是觉得,牧野映象背后有牧野科技撑腰,要钱有钱,要影响力有影响力,这样的合作伙伴,他们一定要想办法拉拢。 Actually, Li Mu of Xu Song at this moment to the plan that brings does not have very high hope, because of believing of his instinct, makes the television, Xiangnan TV is national most specialized one, not one, entire China is the person of television program, without them is specialized, can the film and television company that under Li Mu only started, what good creativity show to come out? At this time, to him, idea at heart only then, even if Li Mu brings a rotten competition program plan, so long as does not violate the laws and regulations, oneself will work with him, not for other, influence for Muye Science and Technology online on. 其实,此时此刻的徐松对李牧拿来的方案并不抱很大希望,因为他本能的认为,做电视,湘南卫视是全国最专业的一家、没有之一,全华夏做电视节目的人,都没有他们专业,李牧手底下的一个刚起步的影视公司,能拿出什么好的创意出来？此时,对他来说,心里的想法就只有一个,哪怕李牧拿来一个再烂的选秀节目方案,只要不违反法律法规,自己都会跟他合作,不为别的,就为了牧野科技在线上的影响力。 Undecided when looks at the Li Mu's plan, Xu Song also at heart snorting disdainfully: „Really is insufficiently specialized, Super Voice Girls? This name looks from abandoning martial arts! Called Super Voice Girls, can look from the name, it only located at the female singing competition, doesn't the male singer do? Takes care of an outdoor shop competition program with great difficulty, finally you are only the female, what is this from not abandoning martial arts?” 三心二意的看起李牧的方案时,徐松还在心里嗤之以鼻:“果然是不够专业,超级女声？这名字一看就是自废武功啊！叫超级女声,从名字上就可以看得出来,它只定位于女性唱歌选秀,男性歌手难道就不做了吗？好不容易张罗起一摊子选秀节目,结果你只做女性,这不是自废武功是什么？” Another two movie-making directors have at this moment with his same view, the present tertiary industry has not clarified the vertical concept, internet or the recreation media, everyone want to do do greatly entire, but no one has thought must do slightly makes the essence, therefore they are very difficult to accept and approve Li Mu this type only to locate at the female competition program. 另外两个制片主任此时此刻也有与他相同的看法,眼下的第三产业还没有弄清楚垂直的概念,无论是互联网还是文娱媒体,大家都想做大做全,但没有人想过要做小做精,所以他们很难接受并认可李牧这种只定位于女性的选秀节目。 However three people of although are at heart unacceptable, but each other was only a look, no one has said any content, but will attend to various continuations looking respectively in the future. 不过三人虽然心里不能接受,但彼此只是了一个眼神,谁也没有开口说任何内容,而是各顾各的继续往后看。 Came beforehand Xu Song saying that their movie-making director came is keeps up appearances, to Li Mu with the grand feeling, the specific plan did not need them to worry, after Xu Song looked, regardless of Li Mu's plan rotten, he will go to discuss the condition with Li Mu, the condition came to an arrangement did, does not come to an arrangement does not do. 来之前徐松就已经说过,他们两个制片主任过来就是撑场面的,给李牧以隆重感,具体方案不用他们操心,徐松看完之后,无论李牧的方案有多烂,他都会去跟李牧谈条件,条件谈妥了就做,谈不妥就不做。 Continues to look in the future, Li Mu starts to elaborate in the plan why must make „Super Voice Girls” reason, he believes, the traditional singing competition is big and complete, therefore each stage doing singing competition program is similar, the audience is numb, what therefore at present need draws the attention of everyone the new method, now has in the young people of star dream, the female will be overwhelming majorities, always competition class program, the population of female participant also generally is more than male participant, this also means, the women were the majority in competition program, „Super Voice Girls” will only be the female, catered to most potential subscribers exactly, Because concentrates on the female, therefore it to the attraction of female participant, greatly will certainly surpass other competition programs. 继续往后看,李牧开始在方案中阐述为什么要做“超级女声”的缘由,他认为,传统唱歌选秀都是大而全,所以每一个台做的唱歌选秀节目都差不多,观众早就麻木了,所以眼下需要的是让人眼前一亮的新玩法,现在拥有明星梦的年轻人中,女性占绝大多数,历来的选秀类节目,女性参赛者的人数也普遍多于男性参赛者,这也就意味着,女性群体本来就占据了选秀节目中的大多数,“超级女声”只做女性,恰好迎合了大多数潜在用户,正因为专注于女性,所以它对女性参赛者的吸引力,一定会大大超过其他的选秀节目。 In addition, not only wants to become the girl of star to be many, in the star fan, the female was also overwhelming majorities, therefore concentrates on the female competition program, can certainly attract praise of female audience, what is more important, female participant's attraction to the male audience will also be big, therefore this localization can two ask for skillfully in the audience level. 除此之外,不只是想成为明星的女孩子多,追星一族里,女性也更是占了绝大多数,所以专注于女性的选秀节目,也一定能更加吸引女性观众的追捧,更重要的是,女性参赛者对男性观众的吸引力也会非常大,所以这个定位在观众层面是可以两头讨到巧的。 Again then, is introduction of Li Mu to the athletic competition system, the athletic competition system of entire competition is tedious, but also has the new idea very much, starts from various district invitational meets, to the contest area top 100 matches, by the round of elimination series, the PK match, the resurrecting match and final contest area finals, starts to the final stage again, eliminates + to resurrect step by step, eliminates resurrects again, finally to the first five final finals, various stipulations looks at the person to be dazzled, but the logic is strict , can hold that to pass through throughout clue, is insufficient the confusion in the tedious athletic competition system. 再接着,就是李牧对赛制的介绍,整个比赛的赛制繁琐,但是又很有新意,从各大区预选赛开始,到赛区百强赛、逐轮淘汰赛、pk赛、复活赛以及最终赛区决赛,再到总决赛阶段开始,一步步淘汰+复活,淘汰再复活,最终一直到前五最终决赛,各种规定看得人眼花缭乱,但逻辑严密,又能让人从中抓住那条贯穿始终的线索,不至于在繁琐的赛制中混乱。 Besides the athletic competition system, Li Mu also formulated the landing promotion and television media and promoted strategy of online media, Muye Science and Technology will support , net or Tieba (Post It), plays very important role, thrusts one after another influence of this competition the pinnacle. 除了赛制之外,李牧还制定了落地推广、电视媒体、线上媒体的推广策略,其中牧野科技会鼎力支持,无论是,网还是贴吧,都会在其中扮演非常重要的角色,轮番把这场选秀的影响力推到极致。 Such little looks, the Xu Song three people of expressions started to have the subtle chemical reaction, they more looked that more invested and more looked the eye opened the eyes in a big way and more to look the expression was more surprised, sees finally, in three will of the people was sighing at heart: „Really was can play!” 这么一点点的看下来,徐松在内的三人表情开始发生了微妙的化学反应,他们越看越投入、越看眼睛睁得越大、越看表情越是惊奇,看到最后,三人心里都在心里感叹:“真是太会玩了！” Right, television person who athletic competition system that Li Mu this set fused many years of super girl essence to 2002, truly was too cannot believe that they walked randomly for many years in the apex of China television circle, but actually discovered at this moment, in oneself brain thinks the awesome ideological mode and creativity, by the smashing that this plan strokes at present. 没错,李牧这套融合了多年超女精髓的赛制对2002年的电视人来说,确实是太不敢相信了,他们在华夏电视圈的顶尖游走多年,但是此时此刻却发现,自己脑子里自以为牛逼的思维模式以及创造力,被眼前这份方案击打的粉碎。 Thinks the competition program that beforehand Xiangnan TV as well as other TV Station do , compared with " Super Voice Girls » plan that Li Mu brings, simply is the pediatrics! Oneself think by the multiplication table awesome, others will have put out one set of calculus very much finally directly the thing, gave to look at everyone dumbfounded. 想一想以前湘南卫视以及其他电视台搞的选秀节目,跟李牧拿来的《超级女声》方案比起来,简直就是小儿科啊！自己自以为会被乘法表就已经很牛逼了,结果人家直接拿出一套微积分的东西,把所有人都给看傻眼了。 Xu Song although from the beginning to some Li Mu's plan contempt, but now, he receives immediately the beforehand contempt, at heart feasibility that repeatedly deliberates this grade of program, as well as deliberates the attractions of its tedious links to audience. 徐松虽然一开始对李牧的方案有些轻视,但是现在,他立刻将之前的轻视收起来,在心里反复推敲这档节目的可行性,以及推敲它那些繁琐环节对观众的吸引力。 After more than ten minutes, Xu Song judged with the specialized vision, if defers to Li Mu this plan to carry out completely, «Super Voice Girls» can certainly become, moreover certainly can the accomplishment! 十余分钟之后,徐松以自己专业的眼光判断,如果完全按照李牧这套方案来执行,《超级女声》一定能成,而且一定能够大成！ Thinks of here, he cannot repress excited asking Li Mu: „Chief Li, this above although wrote plainly " Super Voice Girls » execution plan, but had not written plainly some details that our both sides cooperate, for example, we use what proportion investment, be divided at what proportion, copyright ownership and other relevant questions.” 想到这里,他按耐不住激动的问李牧:“李总,这上面虽然写明了《超级女声》的执行方案,但是没有写明咱们双方合作的一些细节,比如,我们用什么比例出资、以什么比例分成,还有版权归属等相关问题。” Li Mu shows a faint smile, said: „After this must wait for you to approve the plan, we discussed again are meaningful, does not know that what view you did have to this plan?” 李牧微微一笑,说:“这个要等您认可方案之后咱们再谈才有意义,不知道您对这套方案有什么看法？” Xu Song said without hesitation: „I thought that this set of plan feasibility is high.” Then, he also asked two directors: „Director Liu and Director vermilion, your meanings?” 徐松毫不犹豫的说:“我个人觉得这套方案可行性非常高。”说罢,他又问身边两位主任:“刘主任、朱主任,你们的意思呢？” These two have the similar view with Xu Song, the nod took a stand, thinks that this plan had the potential, the chance of success was also big. 这两人也和徐松有差不多的看法,纷纷点头表态,都认为这套方案非常有潜力,成功几率也非常大。 Therefore Xu Song then said to Li Mu: „Mr. Li, we do not have the opinion to the plan, we discussed specifically how to cooperate.” 于是徐松便对李牧说:“李先生,我们对方案都没有意见,咱们具体谈一谈怎么合作吧。” Li Mu nods, said: „Concrete approaches to cooperation, my idea is this, first we are divided into three dimensions to chat.” 李牧点点头,说:“具体的合作方式,我的想法是这样,首先咱们分成三个维度来聊。” „First, the voluntary level, we have the duty to the promotion that this grade of program conducts to spare no effort, Muye Pictures are responsible for internet, Xiangnan TV are responsible for the television media, the remaining paper media and landing promotions, undertake with us together, the undertaken proportion defers to 5 : 5 to carry out, funds that in other words, the entire program needs, we also conduct 5 : 5 share.” “第一,义务层面,我们都有义务对这档节目进行不遗余力的推广,牧野映象负责互联网,湘南卫视负责电视媒体,剩下的纸媒以及落地推广,用我们双方共同承担,承担的比例就按照5:5来执行,也就是说,整个节目所需要的经费,我们也进行5:5的分成。” „Second, the power level, we put in the manpower and resources to this grade of program, moreover basically both sides were conducted the investment according to 5 : 5 proportion, relative, I think that was divided into the proportion also to locate 5 : 5, this can be fairer.” “第二,权力层面,我们都对这档节目投入了人力物力,而且基本上双方是按照5:5的比例进行了投入,相对的,我认为分成比例也应该定位5:5,这样才能够更加公平。” „Third, the copyright level, this set of plan each detail from beginning to end is Muye Pictures leaves, Muye Pictures should to having «Super Voice Girls» this grade of program 100% copyrights!” “第三,版权层面,这套方案从头到尾的每一个细节都是牧野映象出的,牧野映象理应对拥有《超级女声》这档节目100%的版权！” ( To be continued.) (未完待续。) ; ;
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