RINAPE :: Volume #7

#640: Losing power

LNMTL needs user funding to survive Read More

At this moment, Xu Jinzhong had realized, Chen Tong has been vanishing into thin air in the Sina position and influence instantaneously, the intense writing azure makings made him lose the personal connection in the Sina high level, reason that gave back to his some faces, was because before , must raise Guangda by him Portal website, now was good, once the Portal net gave up resisting, the Chen Tong position naturally does not guarantee. 此时此刻,徐晋钟已经意识到,陈同在新浪的地位和影响力已经在瞬间化为乌有,强烈的文青气质让他在新浪高层里早就失了人缘,之所以都还给他些面子,也是因为之前还要靠他把门户网站扬光大,现在好了,一旦门户网放弃抵抗,陈同的地位自然也就不保了。 When to Chen Tong this character, needs him, everyone can endure him, if his function not that big time, basically all people hope that can step on him in the under foot, or is hoping he disappears as soon as possible, this raised Guangda, in the Sina net basically to lose all foundations the Sina net the inscribed line expert who the Weibo (Micro Blog) content was bigger and stronger at this time. 对陈同这号人物来说,需要他时,所有人都能忍他,但是一旦他的作用没那么大的时候,基本上所有的人都希望能把他踩在脚下,或者盼着他尽快消失,这个把新浪网扬光大、又把微博内容做大做强的内容线大拿此时在新浪网内基本上已经失去了所有的根基。 Xu Jinzhong wants to facilitate starting of Game business as soon as possible, conducted a thorough analysis to the Sina net current situation in the presence of everyone, he said: „The biggest problem that our Portal face is the user capability to create liquidity is too weak, our current capacities can only transform as the advertizing revenue, but this transformed way is the internet industry is most preliminary is also returns ratio lowest one, other companies when calculate the single user arpu value, we can only calculate every 1 million current capacities to have many advertizing costs, we have the user spatially, actually could not find truly efficient realization channel, but the present Online Games most appropriate show/unfolds direction, the single user moon/month arpu value at least in the 5 o Yuan above, the profit space is huge.” 徐晋钟希望尽快促成游戏业务的上马,当众对新浪网目前的情况进行了一番深入的分析,他说:“我们的门户面临的最大问题就是用户变现能力太弱,我们的流量只能转化为广告收入,而这种转化方式是互联网行业最低级也是收益率最低的一种,其他公司在计算单用户arpu值的时候,我们只能计算每一百万流量能够产生多少广告费用,我们空有用户,却找不到真正高效的变现渠道,而眼下的网游正是最合适的展方向,单用户月均arpu值至少在5o元以上,盈利空间巨大。” „Before what we pursued is only the website current capacity, but the website current capacity cannot use well, we had not raised the earning level of company truly . Moreover the Portal website user viscosity is insufficient, the user is extremely easy to drain, finally looks like the bamboo basket to fetch water, in the end comes to naught, now truly was also we changes own final time, if at this time did not change, Sina will certainly be patted by the turbulent internet tide in the sand beach.” “我们之前追求的只是网站流量,但是网站流量又没能好好加以利用,以至于我们一直没有真正提高公司的营收水平,而且门户网站的用户粘度不够,用户极其容易流失,最后就像是竹篮打水,到头来不过是一场空,现在确实也是我们改变自己的最后时机了,这个时候如果再不改变,新浪一定会被汹涌的互联网浪潮拍在沙滩上。” Xu Jinzhong said right, Sina truly does not have an appropriate user realization channel at present, it looks like China of 50-60 ages, although has had enough population base, because of the insufficiency of overall show/unfolds, average per person gdp low pity, even could not support oneself demand ; Reviews these only several hundred more than ten million population reaches the country, because they have the advanced foundation, various industries are in the leading position, average per person gdp high scary, the contrast between these two, like the Portal net and Online Games respectively situation at earning. 徐晋钟说的没错,新浪眼下确实没有一个合适的用户变现渠道,它就像是50-60年代的华夏,虽然一直有足够的人口基数,但是因为整体展的不足,人均gdp低的可怜,甚至都支撑不了自身需求;反观那些仅有几百上千万人口的达国家,由于他们有先进的基础,各种行业都处于领先地位,人均gdp高的吓人,这两者之间的反差,像极了门户网和网游各自在营收上的处境。 Because by the puzzle of earning, Xu Jinzhong these words has been spoken in everyone's mind deeply, 正因为一直深受营收的困扰,徐晋钟这番话才说到了所有人的心坎里, Actually Xu Jinzhong this person is also a little genuine materials, but had not always found an appropriate point of force, held u also to be patted with great difficulty by Muye Science and Technology, a dregs did not have remaining, therefore this Xu Jinzhong on a thought that must push Game. 其实徐晋钟这个人也是有点真材实料的,只不过一直以来没找到一个合适的力点,好不容易抓住个u还被牧野科技拍死了,连个渣都没剩下,所以这次徐晋钟就一个念头,一定要把游戏推起来。 The Chen Tong mood is bad, he has realized oneself losing power now, possibly after this conference ended, oneself by company marginalization, but he also is very clear, oneself means do not have, he can only looks at Li Mu helplessly destroy oneself painstaking care with various unthinkable methods, the ability that struggles continually does not have. 陈同的心情非常差,他现在已经意识到自己的失势,可能在这场会议结束之后,自己就会被公司边缘化,但是他心里也很清楚,自己一点办法都没有,他只能眼睁睁的看着李牧用各种匪夷所思的方法摧毁自己的心血,连挣扎的能力都没有。 ...... …… The Zhang Guorong three people caused a big stir in Renmin, luckily just had a vacation, most students the return trip have gone home, otherwise today's Renmin definitely will mess up because of the arrivals of three stars. 张国容三人在人大引起了不小的轰动,幸亏刚刚放假,大部分学生已经返程回家,否则今天的人大必然会因为三位明星的到来而乱套。 Comes in swarms in the media reporters who the YY net watches this news much, hopes that can catch some news data, but Li Mu has made Dong Ai warn 33 staff ahead of time, after three stars arrived, they must achieve fire protection security against reporter, wants as for against reporter against what degree, the simplest consideration standard is: So long as there are other media, in Renmin patted in three people any face of person, was the dereliction of duty that they worked. 不少在yy网关注到这个消息的媒体记者蜂拥而至,希望能够捕捉到一些新闻资料,但是李牧早就让董艾提前告诫33的工作人员,三位明星到了之后,他们一定要做到防火防盗防记者,至于防记者要防到什么程度,最简单的考量标准就是:只要有其他媒体在人大拍到了三人中任何一个人的面部,就是他们工作的失职。 Therefore 33 staff and school security wings take strict precautions against cling to tenaciously together, a reporter has not put. 所以33的工作人员和学校保安处一起严防死守,一个记者都没放进来。 The Li Mu's mentality is clear, to the content for the Portal net of king, this type of exclusive report cannot make any peer rub the heat degree absolutely, oneself defend is stricter, the user's level of dependency to the YY net is also higher, more appears other competitors to be incompetent. 李牧的思路非常明确,对内容为王的门户网来说,这种独家新闻绝对不能让任何一个同行来蹭走热度,自己守的越严密,用户对yy网的依赖程度也就越高,同时也就越显得其他竞争对手无能。 Is this year did not have the portable photograph equipment luckily, particularly university lives, the popular rate of digital camera less than 1%, the camera is 1/1000 could not have achieved continually, so long as defends not to make other reporters mix, other platforms and media cannot attain any related information on the basis. 幸好是这个年头还没有便携式的摄像装备,尤其是大学生,数码相机的普及率都还不足1%,摄像机更是连千分之一都达不到,所以只要守住不让其他记者混进来,其他平台和媒体就根本拿不到任何相关资料。 Three people treated a afternoon in Renmin, after visits, interacts and speak, 33 staff the warm Student Council member as well as person university live from 33 offices to invite, a front door pass/test, the core member starts with Zhang Guorong and Mei Yanfang two people as well as their managers communicates the specific itinerary of this education assistance. 三人在人大待了一个下午,参观、互动、演讲过后,33的工作人员把热情的学生会成员以及人大学生从33的办公场所请了出去,大门一关,核心成员开始跟张国容、梅燕芳两人以及他们的经纪人沟通这次助学行动的具体行程。 Considering that these has two superstar entire journey participation time, Li Mu requests 33 teams to make the detailed plan must complete the security, the specific travel time cannot divulge absolutely, otherwise , has big group of reporters to wait in the area at every stop, this delayed messed things up, moreover they joined the education assistance, YY net own reporter must make the exclusive track report of entire journey, cannot be robbed the news by other media. 考虑到这一次有两位大明星全程参与,李牧要求33团队做好详细规划的同时也要做好保密措施,具体的行程时间绝对不能泄露,否则的话,每到一个地方,都有一大堆记者在当地等着,这就太耽误事了,而且他们两人参加助学行动,yy网自己的记者要做全程的独家跟踪报道,更不能被其他媒体抢走新闻。 Since July, 33 education assistances also entered a new rhythm, immediately the college entrance examination, the high two students will also soon have completed the high two studies and class hour, at this time was especially important to the poor area high two students, many people must find the way to make money to subsidize the next school year while the summer vacation the miscellaneous school fees to use, even many people face at this critical moment are out of school. 进入七月,33的助学行动也进入了一个新节奏,马上即将高考,高二的学生也已经完成了高二的学业及课时,这个时候对贫困地区高二的学生来说格外重要,很多人要趁着暑假想办法赚钱来贴补自己下一个学年的学杂费用,甚至还有很多人在这个关键时刻面临失学。 Assistance of 33 assistance funds in this time Canada, and formulated the 1 ooo Yuan and 15 oo Yuan and stipend standard of 2 ooo Yuan three shift, the concrete amount differentiates according to the special details of student, to the extremely poor student, provides 2000 Yuan cash subsidy one time, at present in the state-level poverty stricken county, a 2 ooo Yuan money is enough student one year of miscellaneous school fees and foundation living expenses. 33助学基金在这个时候加自己的助学活动,并且制定了1ooo元、15oo元以及2ooo元三个档位的助学金标准,具体金额根据学生的具体情况来区分,对极为贫困的学生,一次性提供两千元现金补助,眼下在国家级贫困县,2ooo元钱是足够一个学生一年的学杂费及基础生活费。 Very big in this stage development assistance significance, the most important point can make these soon rise into the high three poor students to feel relieved ahead of time, prepares for three, to prepare for the college entrance examination safely high, once they were admitted to university, 33 can after the university entrance examination result comes out clears the family education qualifications to them immediately, when the time comes they can do the family education to earn the university school expense using the summer for themselves, if there is difficulty as before, 33 will also provide the student loans without interest in them, when they test into university, the use in 33 makes the concurrent job family education the way to repay continually. 在这个阶段开展助学活动的意义很大,最重要的一点就是能够提前让这些即将升入高三的贫困学生放下心来,安心备战高三、备战高考,一旦他们考入大学,33可以在高考成绩出来之后就立刻给他们开通家教资格,到时候他们就可以利用暑期做家教为自己赚取大学的学费,如果依旧有困难,33还会给他们提供无息的助学贷款,等他们考上大学,持续利用在33做兼职家教的方式偿还。 Because of the particularity of time, the frequencies of 33 education assistances is also crowded this period of time, during the same period has five assistance teams to enliven across the country, fights in an area every five days. 正因为时间的特殊性,这段时间33助学行动的频率也非常密集,同时期有过五支助学队伍活跃在全国各地,每五天转战一个地区。 Considering when an area must first conduct the communication and to reexamine student the situation of the local school, after the education assistance ended, must fight in the next area, therefore five days are quickest, this time 33 is Zhang Guorong and Mei Yanfang preliminary scheme the first issue of 12 areas, the cycle is two months, in this period they can withdraw momentarily, if insisted after completing the first issue, is interested in continuing, then plans the second time for them. 考虑到每到一个地区就要先跟当地学校进行沟通、对学生的情况进行复核,等助学行动结束之后还要转战下一个地区,所以五天的时间已经是最快的了,这一次33为张国容和梅燕芳初步规划了第一期的十二个地区,周期为两个月,期间他们随时可以退出,如果坚持做完第一期之后还有兴趣继续的话,再为他们规划第二期。 Zhang Guorong does not have the opinion, he said: „My this time comes Mainland is prepares at least to extract for over two months to handle this matter, therefore I will definitely insist 12 of first issue.” 张国容对此没有意见,他说:“我这次来内地就是准备至少抽出两个月以上的时间来做这件事情,所以我肯定会把第一期的十二场坚持下来。” Then, he looks to Mei Yanfang, the concern said: „Your matter so many, do not follow I to run are too long, make two to return to Hong Kong.” 说完,他看向梅燕芳,关切说道:“你事情这么多,就别跟着我跑太久,做两场就回香港吧。” Mei Yanfang looks at he shows a faint smile, the gentle voice said: „You what, when my time came Mainland is to make to come? I am not go through the motions then hurry back to Hong Kong to begin, my although cannot guarantee for two months, however one month absolutely does not have the issue, in the future this month, my food and lodging with you in the same place, you will catch up cannot drive away me.” 梅燕芳看着他微微一笑,柔声说道:“你当我这次来内地是做什么来了？我可不是来走个过场然后就赶回香港开工,我虽然不敢保证两个月的时间,但是一个月的时间是完全没有问题的,往后这一个月,我吃住都同你在一起,你赶都赶不走我。” Zhang Guorong cannot bear say with a smile: „Your this is known by the Hong Kong Media by some chance, does not know how they will write.” 张国容忍不住笑道:“你这样万一被香港媒体知道,不知道他们又会怎么写了。” Mei Yanfang casual patted Zhang Guorong shoulder with a smile, teased: „Zu Yaoting went to Australia to go, who now do the Hong Kong Media also dare to speak at a venture?” Saying, Mei Yanfang looks at Zhang Guorong, has the profound meaning saying: „How many years in this circle with my our both you used all might, what great storms haven't seen? Even if the media talked nonsense, your I do not need to be offended, laugh, how manage them saying that completed itself then.” 梅燕芳大大咧咧的笑着拍了张国容的肩膀一下,调侃道:“祖耀庭都跑到澳洲去了,现在香港媒体谁还敢乱说话？”说着,梅燕芳看着张国容,别有深意的说:“你同我咱们两个都在这个圈子里摸爬滚打多少年了,什么大风大浪没有见过？就算是媒体胡说八道,你我也根本不必介怀,哈哈一笑,管他们怎么说,做好自己便是了。” Li Mu heard that Mei Yanfang this is finding the opportunity to guide Zhang Guorong to see through, nod of Zhang Guorong also approval, said: „I heard that the assistance arrangement in Yunnan and Guizhou, made people help me rent one set there to be attractive near Erhai Lake, 33 assistance, your I only needed to appear on the same day every five days, therefore it is estimated that can have two -and-a-half days of time every five days, after my original intention was you walked, goes, since you did not avoid suspicion, when the time comes we can live together.” 李牧听说梅燕芳这是在找机会引导张国容看开一点,张国容也非常赞同的点了点头,说:“我听说他们把助学活动安排在云贵,就让人帮我在洱海边上租了一套那里漂亮极了,33的助学活动每五天一场,你我只需要在当天出现,所以估计每五天就能有两天半的时间,我本意是等你走后自己去住的,不过既然你不避嫌,到时候我们可以一起住。” Mei Yanfang said with a smile: „You are really selfish! Such good matter you are different I saying that but also after wants waits for me to walk, to enjoy? The gate does not have me to tell you!” 梅燕芳笑道:“你真是自私！这么好的事情你不同我讲,还想等我走后自己享受？门都没有我告诉你！” After Zhang Guorong hear laughs, without speech, but happy and gratified has written on the face. 张国容听后哈哈一笑,没说话,但开心与欣慰都已经写在脸上。 Li Mu interposed at this time: „Elder Brother and Sister Mei, my matter are too many, this time you go to Yunnan and Guizhou, I did not have the means to accompany you, but Dong Ai met the entire journey to accompany you when the time comes.” 李牧这时插话道:“哥哥、梅姐,我事情太多,这次你们去云贵,我就没办法陪你们了,不过董艾到时候会全程陪着你们。” Zhang Guorong said: „You are the busy person we know, you did not need to worry about us, had Miss Dong, we surely did not have the issue.” 张国容说:“你是大忙人我们都知道,你就不用操心我们了,有董小姐在,我们肯定没问题的。” Li Mu nods, said: „Moreover your scheduled plans are the big day after tomorrow leave, tomorrow wants laborious two to go to Muye Science and Technology to make an interview with Miss don't, the Elder Brother happen to also said that the day after tomorrow must see in the Yanjing old friend, therefore the four days from now airplane should be quite appropriate. An accompanying motorcade of Muye Science and Technology support went to Yunnan and Guizhou this morning, when the time comes your traffic problems do not need to be worried, today will also pass with you with our together more than ten security personnel when the time comes together by plane, assures your securities.” 李牧点点头,又说:“另外你们预定的计划是大后天上午出,明天要辛苦二位和莫小姐一起去牧野科技做做个专访,哥哥正好也说后天要见一见在燕京的老朋友,所以大后天的飞机应该还是比较合适的。牧野科技赞助的一支随行车队今天上午就已经出前往云贵了,到时候你们的交通问题也就不用担心,今天跟咱们一起的十几个安保人员到时候也会跟你们一起乘飞机过去,一路保证你们的安全。” Makes the charity superstar that two Hong Kong comes to Mainland, Li Mu takes the Mainland sponsor, naturally must protect two people to be complete, if otherwise really has anything in Mainland, not only oneself feel sorry, will affect the Hong Kong People to the view of Mainland, the charity is a big good deed, Li Mu does not want any accident. 两个香港来的大明星到内地做慈善,李牧作为内地的关系人,自然要保护两人周全,否则万一真在内地出点什么事情,不但自己心里过意不去,也会影响香港民众对内地的看法,慈善是一件大好事,李牧不希望出任何岔子。 ( To be continued.) 8 (未完待续。)八
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