RINAPE :: Volume #7

#639: Totally gives up resisting

LNMTL needs user funding to survive Read More

Three stars visit 3321 to be located in the Renmin headquarters, accompanied by Li Mu's meet and give with 3321 staff as well as Renmin Student Council member the speech, the entire process network conducted the continuous trundle to report, the manuscript used Pictures and text, the video two ways overlapping, the efficiency by Pictures and text consulting was highest, basically reduced to about ten minutes sluggishly, in this wireless internet Instant Messenger also very primitive time, this efficiency is unprecedented. 三位明星在李牧的陪同下参观3321位于人大的总部、与3321的工作人员以及人大学生会成员见面、发表演讲,整个过程网都进行了持续不断的滚动报道,稿件采用图文、视频两种方式交叉,其中以图文咨询的效率最高,基本上把迟滞缩短到十分钟左右,在这个无线互联网通讯还非常原始的时代,这个效率已经是破天荒的了。 The so intensive report naturally also made loudly shout in the netizen who this special news was interested in satisfies a craving, compares in the past in view of the current event news rough crude fast report, net language, picture and reportage way of video Trinity, pioneered a beginning absolutely. 如此密集的报道自然也让对这个专题新闻感兴趣的网友大呼过瘾,相比以往针对时事新闻粗糙简陋的快速报道,网这种文字、图片、视频三位一体的新闻报道方式,绝对算是开创了一个先河。 This fast, comprehensive and splendid special coverage gave had the user unprecedented shocking feeling of demand to the information, is new altitude that the internet information domain has not reached , besides fast efficient issue rhythm, true subdued is the application of video stream media delivery technology. 这种快速、全面、精彩的专题报道给了对资讯有需求的用户一种前所未有的惊艳感受,是互联网资讯领域从来没有达到的新高度,这其中,除了快速高效的发布节奏之外,真正的制胜点就是视频流媒体传输技术的应用。 Now, the internet domain ordinary streaming media technique floor agreement has several types, these floor agreements have the advantages respectively, but calculates that the biggest problem nothing but is the insufficiency of the transport efficiency and quality, this age Portal website is the user understands the world and window of understanding network, therefore the current capacity is huge, without an efficient streaming media transport technology, the powerful band width support, which Portal net does not dare the starting online video service, otherwise the huge bandwidth demand to burn out the entire server at will, even if separates the video service and entire Portal net, should still burn out the entire video service thoroughly the server. 现在,互联网领域普通的流媒体技底层协议已经有好几种,这几种底层协议各有利弊,但是算下来最大的问题无非就是传输效率与质量的不足,这个年代门户网站是用户了解世界、了解网络的窗口,所以流量巨大,如果没有一个高效的流媒体传输技术、没有强大的带宽支撑,哪个门户网敢随意上马在线视频服务,否则巨大的带宽需求会拖垮整个服务器,就算是把视频服务与整个门户网分离开,也会彻底拖垮整个视频服务的服务器。 However to Muye Science and Technology, they have the small scale to make the online video the foundation, so long as not on plenty of video contents, at Muye Science and Technology current software and hardware level, can deal with ease, Li Mu has started let alone now plans to build Muye Science and Technology own data processing center, in this domestic internet Corporation is in the absolute leading position. 但是对牧野科技来说,他们已经具备了小规模做在线视频的基础,只要不上大量的视频内容,以牧野科技目前的软硬件水平,还是可以轻松应对的,更何况现在李牧已经开始启动筹建牧野科技自己的数据处理中心,这在国内的互联网公司里处于绝对的领先地位。 Not only Sina, the entire internet industry starts to reexamine the Muye Science and Technology strength, several hundred people of technology teams truly is a very huge scale, is the Muye Science and Technology present foremost productive forces. 不只是新浪,整个互联网行业都开始重新审视牧野科技的实力,几百人的技术团队确实是一个非常庞大的规模,也是牧野科技眼下的第一生产力。 Product pattern that the Sina high-level this moment gloomy cloud and sorrowful fog, oneself just prepared to research and develop, but also without begins with enough time, had been done by Muye Science and Technology came out, and practical application, this inside difference is not the issue of level, completely at the different time, the direction and hope that just found is shattered in the flash. 新浪高层此刻一片愁云惨雾,自己刚准备研发的产品模式,还没来得及动手,就已经被牧野科技做了出来并且实用化,这里面差的已经不是层次的问题了,完全是处在不同的时代,刚找到的方向和希望又在一瞬间破灭了。 In this emergency meeting, Chen Tong can the obvious feeling, the Sina senior leadership now already no longer angry and disconsolate like before, their one face is wooden, as if had very big psychology to transform. 这次紧急会议上,陈同可以明显的感觉到,新浪的高层领导现在已经不再像以前那样愤怒和惆怅了,他们每个人都一脸木然,似乎发生了很大的心理转变。 The first opens the mouth in the conference, the tone cannot listen to what mighty waves, said unemotionally: „Should everyone know?” 在会议上第一个开口,语气听不出什么波澜,面无表情的说:“大家应该都知道了吧？” Others nod gently, no one is willing saying that even if a character. 其他人均轻轻点头,没人愿意多说哪怕一个字。 Looks to Chen Tong, asks him: „Old Chen, how do you see?” 看向陈同,开口问他:“老陈,你怎么看？” Chen Tong purses the lips, hesitated for a moment said: „I have not known now, the beforehand that mentality looked like has not continually furthered and deepened the significance now completely, I think that I must ponder over well, having a look at us also to find other solutions.” 陈同抿了抿嘴,迟疑片刻才道:“我现在还不知道,之前的那个思路现在看来已经完全没有继续深入开展的意义了,我想我得好好琢磨一下,看看我们还能不能找到其他的解决之道。” Nods, shows neither approval nor disapproval to his words, but asked him: „Can you as a senior content operations personnel, appraise the special quality that a bottom wire makes today objectively high? We regardless their technological means that only said them the quality in content.” 点了点头,对他的话不置可否,而是问他:“你作为一个资深的内容运营人员,能不能客观的评价一下网今天做的这个专题质量有多高？咱们抛开他们的技术手段,只说他们在内容方面的质量。” Chen Tong said: „The special quality of net is very high, they are high to the request of draft and picture, the content typesetting effect, far exceeds including us other Portal website, their fine polish to the content is in Portal website unprecedented.” 陈同说:“网的这个专题质量很高,他们对文稿、图片的要求非常高,无论是内容本身还是排版效果,都远超包括我们在内的其他门户网站,他们对内容的精细化打磨是门户网站里前所未有的。” The slight nod, said: „Content is our advantages, but our content has been surpassed by the opposite party now, has a look at the net, first surpassed us in the page design, design and user experience level, next they exceeded us in the page area of technology, then they surpassed us in the content, finally, the long distance of superior in other product support compared with us, we depend on Sina this website independent combat, can on comprehensive chase they?” 微微点头,说:“内容本来是我们的优势,但是现在我们连内容都已经被对方赶超了,看看网,首先是在页面设计、设计以及用户体验层面上超过了我们,其次他们在页面技术领域超越了我们,然后他们又在内容上超过了我们,最后,他们在其他产品支撑上的优势比我们强出十万八千里,我们就靠着新浪这一个网站单打独斗,能全面的追赶上他们吗？” Chen Tong hears here, fell into all of a sudden silent, not only this feelings, even he himself equally pessimistic thinks that Sina has not basically surpassed the opportunity of net. 陈同听到这里,一下子陷入了沉默,不光是有这个感觉,连他自己都一样悲观的认为新浪基本上已经没有超过网的机会了。 Sees him no longer to speak, then opened the mouth to say own decision: „The project of streaming media research and development stops directly, starting today, Sina no longer regards as the competitor Muye Science and Technology, we transform the localization, is divided into three sequences present Portal website, the first sequence is a net, the second sequence is we and Sohu, Yahoo, NetEase, the third sequence is other middle-and-small Portal nets, we only compete with Sohu NetEase these platforms of the same class.” 见他不再说话,便开口说出了自己的决定:“流媒体研发的项目直接停掉吧,从今天起,新浪不再把牧野科技视为竞争对手,我们转化定位,把眼下的门户网站分成三个序列,第一序列是网,第二序列是我们和搜狐、雅虎、网易,第三序列是其他的中小型门户网,我们只跟搜狐网易这些同级别的平台竞争。” Chen Tong raised the head, the look also brings several points of desperate looks at surprisedly. 陈同抬起头来,眼神惊讶又带着几分绝望的看着。 Sighed one lightly, said: „Clearly recognized that my localization, I do not want to march into the Tencent step, powerful burnt out to tow to the impassable enemy by one, Portal net product never possible one-party rule, no matter how Muye Science and Technology develops, not possible to rob the second sequence these website current capacities completely, therefore then, we stands firm the current capacity in the existing foundation, while hurries to conduct the ecology development.” 轻叹一声,说:“认清自己的定位吧,我不想步入腾训的步伐,被一个强大到不可超越的敌人拖垮拖死,门户网这个产品永远不可能一家独大,不管牧野科技怎么发展,也不可能把第二序列这些网站的流量强全部抢走,所以接下来,我们一边在现有基础上稳住流量,一边赶紧进行生态发展。” Saying, is clearing throat to explain: „Silicon Valley internet Corporation recently proposed a new concept, is the ecology that I said develops, this concept is very fuzzy, but generally speaking, is to make the internet enterprise become an ecology chain, draws an analogy, a company cannot only have a piece of soil, but must the type various plants on the soil, some plants be used to guarantee that the soil will not drain, some plants are used to give the animal to provide the nourishment, then breeds the animal on own soil, not only the animal can butcher sold the meat, can shave the wool to sell for money and milks sell for money, can. Reproduces, finally these can for this piece of soil bring more nourishment in the animal that on own soil reproduces, hence, various earth planter animals mutually depend on each other and support mutually, can form a complete ecology chain.” 说着,清了清嗓子解释道:“硅谷的互联网公司最近提出了一个新的概念,就是我说的这个生态发展,这个概念还很模糊,但总体上来说,就是让互联网企业自成一个生态链条,打个比方来说,一个公司不能只拥有一片土壤,还要在土壤上种出各种植物,有的植物用来保证土壤不会流失,有些植物用来给动物提供养料,然后再在自己的土壤上养殖动物,动物不但能够宰了卖肉,还能剃毛卖钱、挤奶卖钱,也能进行繁殖,最后这些在自己土壤上繁殖的动物又能为这片土壤带来更多的养料,至此,土各种植动物相互依存、相互支撑,才能够形成一个完整的生态链条。” A vice-president calls out in alarm said: „Isn't this Muye Science and Technology approach?” 一个副总惊呼道:“这不就是牧野科技的做法吗？” „Right.” Nods, said: „When I see this new concept, my first thinking is also Muye Science and Technology, the Muye Science and Technology product line is rich, moreover performs its own functions in the different levels, simultaneously can conduct perfectly supports mutually, any company, if wants any product competition with Muye Science and Technology, actually the ecology chain competition with entire Muye Science and Technology, for example Portal, to seem like our Sina to their nets, but our Sina back what does not have, net behind has, Tieba (Post It) and Game these product support, how are we possible their opponents?” “对。”点了点头,说:“当我看到这个新概念的时候,我第一个想到的也是牧野科技,牧野科技的产品线非常丰富,而且在不同的层面各司其职,同时又能够完美的进行相互支撑,以至于任何公司如果想跟牧野科技的任何一款产品竞争,其实都是在跟整个牧野科技的生态链条竞争,比如门户,看似我们的新浪对他们的网,但是我们新浪的背后什么也没有,网的背后却有、贴吧、游戏这些产品支撑,我们怎们可能是他们的对手？” The people nod in abundance unrestrainedly, said right, Muye Science and Technology is the group army battles, like the US (America) carrier squadron, which naval vessel regardless of the opponent must attack, needs to face is the strong firepower of entire fleet, but the Sina net is only a destroyer, even the destroyer in Muye Science and Technology fleet cannot do, how also to resist with the entire fleet. 众人纷纷情不自禁的点头,说的没错,牧野科技是集团军作战,像极了美国的航空母舰编队,无论对手要攻击哪一艘舰艇,需要面对的都是整个舰队的强大火力,而新浪网只是一艘驱逐舰,连牧野科技舰队里的驱逐舰都干不过,又怎么跟整个舰队对抗。 Then said: „I felt, now we must do avoids the Muye Science and Technology point, does not compete with him, did not respond to his all forms of attack, now what we must do was wholly-absorbed does our ecology chains, increased the product line as soon as possible, once otherwise our Portal fell into enemy hands, we will be hit by the total destruction.” 接着说:“我觉得,我们现在要做的就是避开牧野科技的锋芒,不跟他竞争,也不回应他任何形式的进攻,我们现在要做的是专心把我们自己的生态链做起来,尽快增加产品线,否则一旦我们的门户失守,我们就会遭到灭顶之灾。” Chen Tong cannot bear ask: „Which direction does your meaning want to develop?” 陈同忍不住问:“您的意思是想往哪个方向发展？” Said lightly: „Makes Game. You have a look at NetEase, they are very intelligent, never actively participates in the competition that Portal sees, but supports own Game business with Portal, their Westward Journey nn got online at the end of last year, the present earning is considerable, although has no way with MU Online / miracle as well as Legend places on a par, but also gives NetEase to bring very big imaginary space sufficiently, their Westward Journey nn2 have also started beta now, in August will get online officially, the future Game market will have big development opportunities, if we this time cut into are not late.” 淡淡说道:“做游戏。你们看看网易,他们就很聪明,从来不主动参与门户之见的竞争,而是用门户来扶持自己的游戏业务,他们的大话西游nn去年年底上线,现在的营收已经非常可观了,虽然没法跟奇迹以及传奇相提并论,但也足以给网易带来很大的想象空间,他们的大话西游nn2现在也已经开始公测了,八月份就会正式上线,未来的游戏市场有很大的发展空间,我们如果这个时候切入还不算晚。” Chen Tong sworn enemy Xu Jinzhong came the spirit all of a sudden, blurts saying: „Game this direction is good! Game business these two years rapid growths are obvious to all, the Chen Tianqiao Shanda network, Li Mu's Storm Entertainment made number of months ten million/countless even over a hundred million earnings by Game, moreover their these two Game agent costs are very low, simply is the sudden and huge profits!” 陈同的死对头徐晋钟一下子来了精神,脱口说道:“游戏这个方向好！游戏业务这两年的高速发展有目共睹,陈天乔的盛大网络,还有李牧的暴风娱乐都是靠一款游戏做出了一个月数千万甚至上亿的营收,而且他们这两款游戏的代理成本都很低,简直就是暴利！” Xu Jinzhong wants to take Game this new business at this moment, he wants to bring to do a big movement before, but didn't expect encountered the crazy attack of Muye Science and Technology, can only be forced to give up, moreover he has been very uncomfortable to Chen Tong, a while ago does not dare with the Chen Tong operation to be because yellow later Chen Tong responsible website became the company highest hope, saw that now the Chen Tong business is also basically abandoned by Muye Science and Technology dry/does, he then realized the own real opportunity came. 徐晋钟此刻很想拿下游戏这个新业务,他之前就想拿来搞点大动作,但是没想到遭到了牧野科技的疯狂攻击,只能被迫放弃,而且他一直对陈同很是不爽,前段时间不敢拿陈同开刀是因为黄了之后陈同负责的网站成了公司最大的希望,眼看现在陈同的业务也基本被牧野科技干废了,他便意识到自己真正的机会来了。 Before did, regarded as important to Portal website, when the Portal net was threatened, own must from abandoning martial arts gives Portal to allow to pass through, but is now different, had said a moment ago, Portal website totally gives up resisting and avoids the Muye Science and Technology point, to develop other products constructing own ecology now thoroughly with single-hearted devotion, if at this time attained the Game business, basically anything did not need scruples, can unshackle to go all out thoroughly, as for Chen Tong, website, if were half-dead, he also the auspicious day may, it is estimated that even the position of this vice-president probably unable to preserve a few days after now. 之前做的时候,对门户网站还是非常看重的,所以当门户网受到威胁的时候,自己的就要自废武功来给门户让路,但是现在不一样了,刚才已经说过,门户网站现在彻底放弃抵抗、彻底躲开牧野科技的锋芒、专心发展其他产品来构建自己的生态,这时候如果自己拿到游戏业务,基本上就什么都不用顾忌了,可以彻底放开手脚大干一场,至于陈同,网站如果半死不活,他也没几天好日子可过,估计连现在这个副总的位置都要保不住了。 To be continued. 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