RINAPE :: Volume #7

#602: Show muscle

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Boss Ma has to acknowledge, Li Mu imagines compared with him must play a lot. 马老板不得不承认,李牧比他想象中还要会玩得多。 His didn't expect, Li Mu unexpectedly was so relaxed solved the problem of logistics turnover . Moreover the means of solving were above own imagination, oneself thought his several hundred thousand express because the Yanjing Express Mail Service ample capacity is insufficient and sluggish, finally he came one to spring up everywhere directly, the ease solved the problem, moreover attractiveness that such solved. 他怎么也没想到,李牧竟然这么轻松就解决了物流周转的问题,而且解决的办法超乎自己的想象,自己以为他那几十万快递会因为燕京ems的运力不足而迟滞,结果他直接来了一个遍地开花,轻而易举就解决了问题,而且还解决的这么漂亮。 Cai Chongxin also explodes not without reason, sighed: „The brain of Li Mu this fellow really lives, we always imagine him, to define him with our ideological modes, thinks that he can only give the postal service of Yanjing 500,000 packages passively, then remaining allowing nature to take its course, didn't expect he can actually under such big time disperse the express pressure on own initiative......” 蔡崇新也是有感而发,叹道:“李牧这家伙的脑子是真活啊,我们总是用我们的思维模式去想象他、定义他,认为他只能被动地把五十万个包裹交给燕京的邮政,然后剩下的顺其自然,没想到他竟然能够下这么大工夫主动去分散快递压力……” Boss Ma expression Yin clear uncertain, said resentfully: „You said right, is not Li Mu intelligent, but was we took for granted, Li Mu with this means that even one day 1 million was only not the issue, can only solve for him by the postal service.” 马老板表情阴晴不定,悻悻说道:“你说得对,不是李牧有多聪明,而是我们太想当然了,李牧用这种办法,就算是一天一百万单也不是什么问题,光靠邮政就能够替他解决了。” Then, Boss Ma depressed sitting on own boss chair, both hands arrives alternately in the chest front, deeply frowned. 说完,马老板郁闷的坐在自己的老板椅上,双手交叉抵在胸前,眉头紧锁。 In this moment, the Boss Ma frustration at heart is very big, because actually not feels Li Mu fierce, but felt oneself come to naught and degenerates into to his many estimates the joke. 在这一刻,马老板心里的挫败感很大,倒不是因为觉得李牧有多厉害,而是觉得自己对他的许多预估化为泡影、沦为笑话。 Because if not for the future space of e-Commerce industry is really huge . Moreover the position of industry magnate can only have one to wrest away, Boss Ma does not even want to play with Li Mu, some quarter he has also thought that or everyone does various considering as finished simply respectively, I did not trip somebody up and do not use energy to you to block your road, who had the ability who toward big did, because he thought played Game not to have the meaning more and more with Li Mu this person very much, oneself used energy Para gave under him so many short ropes used to bind animals, the result his did not step on, does not achievement. Feeling, even cannot bear is asking itself at heart, why? Why to feel embarrassed others instead to make things difficult for itself? 若不是因为电商产业的未来空间实在巨大,而且行业巨头的地位只能有一家霸占,马老板甚至都不想跟李牧这么玩下去了,某一刻他心里也想过,要不干脆大家各干各的算了,我也不给你使绊子、也不费劲堵你的路了,谁有能耐谁就往大了做吧,因为他越来越觉得跟李牧这种人玩游戏很没意思,自己费劲巴拉的给他下了这么多绊子,结果他一个都不踩,搞得自己也非常没有成就感,甚至忍不住在心里问自己,何必呢？何必为难不了别人反而为难了自己呢？ However, this idea just sprouted, Boss Ma recovers immediately without hesitation, extinguished this thought massacred, the reason was very simple, in this and Li Mu's competed, he bragged by the hunter, but regarded the prey Li Mu, he bought the spear/gun, to dig the pit and arrange/cloth well the trap, did not strive for massacring the prey, at least must rip a meat from him, where can easily speak to give up. 但是,这种想法刚萌生出来,马老板立刻回过神来、毫不犹豫的把这种思想灭杀掉了,原因很简单,这场与李牧的竞赛里,他以猎人自诩,而把李牧当成了猎物,他买来了枪、挖好了坑、布好了陷阱,不求把猎物杀掉,至少也要从他身上割掉一块肉,哪能就这么轻言放弃。 At this time, Lu Zhaoxi said: „Li Mu this means are truly fierce, but in the final analysis , can only solve the Mangomi logistics problem, because who knows, Mangomi is he makes, his own product, if the products of other families/home, how he does solve? If the product of third party young seller, how he does solve? Is the cooperation business middle-and-small seller, unlikely to give the Taobao net to issue on another's behalf the cargo? That must ahead of time large quantities of goods deliveries to Taobao, moreover Taobao is definitely the not possible forward payment.” 这时,陆照喜说:“李牧这种办法确实很厉害,但是说到底,也只能解决mango-me的物流问题,因为谁都知道,mango-me就是他弄出来的,他自己的产品,如果是其他家的产品,他怎么解决？如果是第三方小卖家的产品,他又怎么解决？无论是合作商家还是中小型卖家,都不太可能把货物交给淘宝网来代发吧？那就要提前把大批货物交付给淘宝,而且淘宝是肯定不可能预付货款的。” Ma Yun beckons with the hand, incomparably assured saying: „The cooperation business of Taobao net will certainly accept the Taobao net generation to deliver goods this pattern, even if Taobao net non- forward payment, even if the Taobao net must press they several months of payment for goods in turn, they actively will still certainly coordinate, this truth is very simple, the present sales have been the channel is a king, the Taobao net Brand Day selling in advance situation is so good, these cooperation business will certainly make a concerted effort to coordinate.” 马云摆了摆手,无比笃定的说道:“淘宝网的合作商家一定会接受淘宝网代发货这种模式的,即便是淘宝网不预付货款、即便是淘宝网还要反过来压他们几个月的货款,他们也一定会积极配合,这个道理很简单,现在的销售行业早就是渠道为王了,淘宝网这次品牌日的预售情况这么好,那些合作商家一定会通力配合。” , Boss Ma also said: „Therefore I felt, Li Mu has certainly planned the consignment channel of Brand Day activity, this Mangomi produces goods is just brings to practice acquiring a skill.” 顿了顿,马老板又说:“所以我觉得,李牧一定早就规划好了品牌日活动的发货渠道,这次mango-me出货只不过是拿来练练手而已。” Sun Tongyu said: „In this case, we want to surround the plan of Taobao express item in Shenzhen on the implementation.” 孙同雨说:“这样的话,我们想在深市围堵淘宝快件的计划就实施不了了。” „Definitely could not implement.” Boss Ma holds the chin, serious said: „Li Mu might assign to other city diffusing pressures the goods of Shenzhen these factories ahead of time, the thing that in the Taobao Brand Day activity sells is primarily the electronic products, with selling the best Smartech Tat reread machine, is Router Repeater counted the packing is not not possible over one kilogram? Calculates that its one kilogram, one dozens tons partly hangs to install tens of thousands casually, which city the car, divides equally the logistic cost on single stage to be low, this cost does not even need the Taobao net to undertake, so long as they telephone, told the factory, delivered many ten thousand machines to Guangzhou, delivered many to Shanghai and Yanjing again, such as this came, the factory full power will certainly coordinate.” “肯定实施不了了。”马老板托着下巴,一脸严肃的说:“李牧很可能会提前把深市这些厂家的货调往其他城市分散压力,淘宝品牌日活动上卖的东西以电子产品为主,就拿卖得最好的智能达复读机来说,一台复读机算上包装在内也不可能超过一公斤吧？姑且算它一公斤,一辆几十吨的半挂能装好几万台,整车随便到哪个城市,均摊到单台上的物流成本都非常低,这个成本甚至不需要淘宝网来承担,他们只要打个电话,告诉厂家,送多少万台机器到羊城,再送多少台到沪市和燕京,诸如此来,厂家一定会全力配合。” The Sun Tongyu hesitant moment, said: „Chief Ma, Li Mu, even if this move playing slides again, he does not have the consignment demand of means solution Taobao middle-and-small seller, these middle-and-small sellers can only depend on oneself location, the Taobao net next step development will be constrained by logistics ample capacity, now the Taobao Brand Day publicity is very big, attracted many middle-and-small sellers to register, it is estimated that these middle-and-small sellers will soon touch the bottleneck of express ample capacity.” 孙同雨犹豫片刻,说:“不过马总,李牧就算这一招玩的再溜,他也没办法解决淘宝中小型卖家的发货需求,这些中小型卖家只能依托自己的所在地进行,淘宝网下一步的发展还是会受到物流运力的限制,现在淘宝品牌日的宣传力度很大,又吸引了很多中小型卖家注册,估计用不了多久这些中小型卖家就会触摸到快递运力的瓶颈。” Boss Ma sighed: „This was also our final battlelines, must get online our platforms as soon as possible, waited again, even this battleline must lose, the speed that various Taobao net aspects developed exceeded my expectation quickly . Moreover the means that the Li Mu's ideological mode as well as solved the problem also more than I expected, got down greatly again, matter must deviate the track that we conceived completely.” 马老板叹息一声:“这也是我们最后的阵线了,一定要尽快上线我们自己的平台,再等下去,连这条阵线都要丢了,淘宝网各方面发展的速度都快的超出了我的预期,而且李牧的思维模式以及解决问题的办法也大大超出我预期,再这么下去,事情就要完全偏离我们设想的轨道。” Cai Chongxin cannot bear remind: „Don't forget, Taobao becomes the new favorite of record company now, they develop the business of audio-video product sale, the social influence is very huge.” 蔡崇新忍不住提醒道:“别忘了,淘宝现在又成了唱片公司的新宠儿,他们开展音像制品销售的业务,社会影响力是非常巨大的。” Lu Zhaoxi teased: „Old Cai, the Taobao net is not the new favorite of record company, with the present Taobao strength and stance, he radically is Godfather of record company, you looked that what altitude he, helped her sell many recordings Mo Wenwei handful of overnight!” 陆照喜调侃道:“老蔡,淘宝网可不是什么唱片公司的新宠儿,以眼下淘宝的实力和姿态,他根本就是唱片公司的干爹,你看他一夜之间把莫纹蔚捧到什么样的高度、帮她卖出了多少张唱片！” Cai Chongxin nods: „Not to mention Mo Wenwei, mentioned him, I want to scold Li Mu, this boy really will flatter the Hong Kong star.” 蔡崇新点点头:“别提莫纹蔚了,一提到他,我就想骂李牧,这小子真特么会巴结香港明星。” Boss Ma ridicules one, said: „Flatters? When you really Li Mu are flattering? He obviously in temperate to the Hong Kong , Taiwan entertainment world demonstration muscle, he has YY this powerful information delivery platform, there is a Taobao net powerful online sale platform, holds Mo Wenwei also to prove with an example oneself influence on the entertainment world, if not make such example to come, how to make these record companies submit to? Zhaoxi said is very right, he rushes to make the entertainment world Godfather goal, even if he does not hold Mo Wenwei, should still hold king Wenwei, Li Wenwei, but does not know that Mo Wenwei happen to catches up with this opportunity.” 马老板讪笑一声,道:“巴结？你真当李牧是在巴结？他明显是在温和的向港台娱乐圈展示肌肉,他有yy这个强大的信息投放平台,又有淘宝网这个强大的线上销售平台,捧莫纹蔚也只是拿一个示例来证明自己对娱乐圈的影响力,如果不做出这么个示例来,怎么让那些唱片公司臣服？照喜说的很对,他就是奔着做娱乐圈干爹地目的来的,所以就算他不捧莫纹蔚,也会捧王纹蔚、李纹蔚,只是不知道莫纹蔚正好赶上这个机会罢了。” Saying of Lu Zhaoxi also approval: „To be honest, I felt that Li Mu makes such a, should want to give the entertainment world, particularly the popular music circle conveys a news, this news is also very simple, three characters: Called Godfather!” 陆照喜也赞同的说道:“说实话,我感觉李牧做这么一出,应该就是想给娱乐圈,尤其是流行音乐圈传达一个讯息,这讯息也很简单,就三个字:叫干爹！” ...... …… 500,000 Mangomi complete to deliver goods, Taobao Brand Day sells in advance has the grand opening, the major record companies in abundance with the Taobao net pact, one after another big movement, making the Taobao net become the present internet domain hot star product, a common e-Commerce platform, after conforming with various resources, actually had the earth-shaking chemistry to respond with the physics, composed a nuclear reactor to be the same probably, released all of a sudden the huge energy of being above the imagination. 五十万台mango-me完成发货,淘宝品牌日预售取得开门红,各大唱片公司纷纷与淘宝网签订合作协议,接二连三的大动作,让淘宝网成了眼下互联网领域炙手可热的明星产品,一个不起眼的电商平台,在整合了各种资源之后,竟然发生了翻天覆地的化学与物理反应,就好像组成了一个核反应堆一样,一下子释放出了超乎想象的巨大能量。 When the industry exclaims in surprise, more than ten lengths are about several minutes of video advertisements get online in Tieba (Post It) and Taobao one after another, in each video advertisement is the star blessing editing, from Heavenly King to Heavenly Queen / day(s) later, from the ancient times big god to the rookie singer, the singers who Mainland and Hong Kong , Taiwan almost all can name the character recorded one less than about ten seconds small videos, and in the video is the Taobao website stage, Li Mu soon realized the beforehand plan, making all singers say the similar six large characters in the video: „Buys the genuine and previous Taobao!” 就在行业为之惊叹的时候,十多个长度不过几分钟的视频广告在贴吧、淘宝轮番上线,每一个视频广告里都是明星祝福语剪辑,从天王到天后,从远古大神到新人歌手,内地和港台几乎所有能叫得上名字的歌星都录制了一条不足十秒钟左右的小视频,并且在视频里为淘宝网站台,李牧很快就实现了自己之前的规划,让所有的歌星都在视频上说出同样的六个大字:“买正版、上淘宝！” All the record companies of cooperation regard as a powerful online sale platform the Taobao net, therefore they have lowered the posture to cooperate from the beginning, the request that Li Mu set, they full power coordinated, therefore in the small videos of these singer records, the scene was all sorts of strange and unusual, some people recorded in their living room, some people recorded in the airport terminal, some people wore the costume to record at the filming scene of film and television play, was like this, more was seemed like the feeling to be kind by the user, they do not treat as the advertisement to regard this type of video advertisement, they were completely in looking at various groups. Makes star lining up to demonstrate to give regards. 所有合作的唱片公司都把淘宝网视为一个强大的线上销售平台,所以从一开始他们就已经放下身段来合作,李牧提出的这个要求,他们都全力配合,所以这些歌星录制的小视频里,场景千奇百怪,有人是在自家客厅里录的,有人是在机场候机楼里录的,也有人是在影视剧的拍摄现场穿着戏服录的,不过越是这样,越让用户看起来感觉亲切,他们已经不把这种视频广告当做广告来看待,他们完全是在看各路做明星排队展示问好。 But then online caused the huge stir, several hundred singers in turn are the Taobao website stages, before then also has no company to achieve, the physical enterprise or the internet enterprise did not have such strong influence, don't say the enterprise, even had no TV Station to achieve. 这下可在网上引起了巨大的轰动,数百名歌星轮流为淘宝网站台,在这之前还没有任何一家公司能够做到,无论是实体企业还是互联网企业都不具备这么强的影响力,莫说企业,甚至都没有任何一家电视台能够做到。 Besides CCTV, most provincial-level TV Station usually asked the star to help record some similar VR at holidays , can only please move these and this star who had the cooperation . Moreover the star quality was irregular, often in the messages of first even/including more than ten stars, can have 1-2 true big stars to be good, other came out to mix a face ripe, to contribute no work but be undetected because of others, at all not possible like the Taobao net, through various greatly eagerly and record company of Taobao net deep cooperation, one cast a net on to catch the whole lot in a dragnet almost all singers, this time Taobao net has not even sent the reporter to go out, all VR. Is record company organizes to sign the artist photography, to transfer the digit and editing then to send, the coordinate degree lets look keenly at internet Corporation of Taobao net to be flabbergasted high greatly. 除了央视之外,大部分省级电视台平时逢年过节请明星帮忙录一些类似的vr,也只能请的动那些和本台有合作的明星,而且明星质量参差不齐,往往一连十几个明星的贺词里,能有1-2真正的大牌明星就不错了,其他的都只是出来混个脸熟、滥竽充数的,根本不可能像淘宝网这样,通过各大急于和淘宝网深入合作的唱片公司,一撒网就把几乎所有的歌星都一网打尽了,这次淘宝网甚至都没有派记者出去,所有的vr都是唱片公司自己组织签约艺人拍摄、自己转数字、剪辑然后发过来的,配合程度之高让紧盯着淘宝网的互联网公司大为咋舌。 Through these small videos, the brand value, popularity and the influence Taobao net had very big promotion, particularly is powerful to not to to attach in the influence of entertainment world, all the record companies of cooperation hope that the Taobao net can unify YY and Tieba (Post It), with promoting the Mo Wenwei way , to promote the affiliated artist, at this time, just like the judgment of Chief Ma as well as Lu Zhaoxi, the Taobao net had just like become Godfather in record company eye, taking advantage of Mo Wenwei this favor done at little or no cost, Li Mu really gave the entertainment world solid show good muscle. 通过这些小视频,淘宝网的品牌价值、知名度以及影响力都有了非常大的提升,尤其是在娱乐圈的影响力更是强大到无以附加,所有合作的唱片公司都希望淘宝网能够结合yy和贴吧,用推广莫纹蔚的方式,推广自己旗下的艺人,这个时候,正如马总以及陆照喜的判断,淘宝网已经俨然成了唱片公司眼里的干爹,借着莫纹蔚这个顺水人情,李牧真是给娱乐圈结结实实的秀了一把好肌肉。 ( To be continued.) (未完待续。)
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