RINAPE :: Volume #6

#582: Stamps the core of opponent to take advantage

LNMTL needs user funding to survive Read More

Liu Qiangdong understands why finally Li Mu has esteemed the underbelly goods warehouse resources, if according to Li Mu this pattern operation logistics, then most regions in the country can realize the express next day to reach, contrast present express, the speed of Li Mu plan is simply scary, to subversive of entire industry is also unprecedented. 刘镪东终于明白李牧为什么一直这么推崇机腹货仓资源,如果按照李牧这个模式运作物流,那么全国大部分地区都可以实现快递次日达,对比现在的快递,李牧规划的速度简直吓死人,对整个行业的颠覆性也是前所未有。 Actually, 2002 logistics, with 2016 difference of logistics on hardware where? Did 2016 airplane fly quickly compared with 2002? Did 2016 automobile run compared with 2002 in a big hurry? It is not, in 2016 the true advantage will lie in the maturity of quotation trend as well as necessary support . Moreover, even in 2016, most logistics companies are unable to achieve reach next day, in big cities point-to-point transportation, only then SF Express can basically safeguard reaches next day, other companies will unable to keep up with the rhythm in the effectiveness as before. 其实,2002年的物流,和2016年的物流在硬件上差在哪里？2016年的飞机比2002年飞得快？还是2016年的汽车比2002年跑得快快？都不是,2016年真正的优势在于行情趋势以及配套支撑的成熟,况且,即便是2016年,大部分的物流公司也无法做到次日达,大城市之间点对点运输,也只有顺丰能够基本保障次日达,其他的公司依旧在时效性上跟不上节奏。 Li Mu do not make the entire aerial transport, but focuses on transporting, land transportation as a supplement, he must plan the future high-end competitiveness with such a high end efficient blueprint, after planning these, he also plans the necessary second-level solution immediately, the land and railway transportation. 李牧也并非要做全空运,而是以空运为主、陆运为辅,他要用这样一个高端高效的蓝图去规划未来的高端竞争力,在规划完这些之后,他也立刻规划起配套的二级解决方案,陆地与铁路运输。 Li Mu said to Liu Qiangdong: „Air express mail speed is fast, but the cost is also high, the future market demand will not necessarily pursue the effectiveness completely, will have many user pursue performance-to-price ratio, aviation that if will reach next day will need more than 20 Yuan transport expense, when land transportation that three days will reach will only need 15 Yuan even lower transport expense, believes that also some mass users will choose the latter, but to us, the former latter, will be invariable to the flow of surface transportation, but the carrying/sustaining way of latter point-to-point transportation changed, we will purchase the certain amount of container freight vehicle, will substitute the airline underbelly goods warehouse, will complete the point-to-point transportation, the land transportation effectiveness. although is worse, but cost reduction is not a tiny bit.” 李牧对刘镪东说:“航空快件速度快,但成本也高,未来的市场需求并不一定完全追求时效,还是会有很多用户追求性价比,如果次日达的航空件需要二十多块钱的运费,三日达的陆运件只需要十五元甚至更低的运费时,相信也有大量用户选择后者,不过对我们来说,无论是前者还是后者,点到面运输的流程都是不变的,只不过后者点到点运输的承载方式发生了变化,我们将采购一定数量的集装箱货运车,来替代航空公司机腹货仓,完成点到点运输,陆运时效性虽然差一些,但是成本降低的不是一点半点。” Liu Qiangdong looks also understands thoroughly, nodding, was difficult to cover said excitedly: „So long as our patterns determine, these details will be flexible, but Chief Li, you planned so many, 80 million to a hundred million fund feared that is insufficient.” 刘镪东看的也非常透彻明白,点点头,难掩激动的说:“只要我们的模式确定下来,这些细节都会非常灵活,不过李总,你规划了这么多,八千万到一个亿的资金怕是不够啊。” Li Mu said: „Definitely insufficiently, by far insufficiently, but is unimportant, Alipay the idle capital is now huge, is very close to the major line of relations, so long as the Central Bank has not meddled, we can keep ambiguous with several big lines, brushes the face with Alipay, they will also surely give a loan of high-power lever, we will invest each one cent on hardware and each goods to mortgage in the future to the bank, loans more money to come out from the bank again.” 李牧说:“肯定不够,远远不够,不过不要紧,支付宝现在沉淀资金庞大,跟各大行的关系都很密切,只要央行还没插手,我们就可以一直跟几大行保持爱昧,拿支付宝刷脸,他们也一定会给一个高倍杠杆的贷款,我们未来投资在硬件上的每一分钱、每一件物品都要抵押给银行,再从银行贷更多的钱出来。” Li Mu in several company accounts does not have how much money now, a while ago adjusted the Wan Ying Yanjing subsidiary company most of funds, took to Song Liang used, after succeeded, this sum of money will also press previous some time, what Li Mu estimated was other circuit diagram announcement of line later, land price rises, mortgaged again to the bank, obtained by illegal purchase more funds to come out, therefore that sum of money pounded a short time movable not. 李牧现在几个公司账面上也没多少钱了,前段时间把大部分资金调出来进了万盈燕京分公司,给宋亮拿地用了,拿地成功之后,这笔钱还会压上一段时间,李牧预想的是等十号线的线路图公布之后、地价涨起来,再重新抵押给银行,套取更多的资金出来,所以那笔钱砸进去一时半会可动不了。 In this case, lets several companies of without affecting oneself operating, immediately raises 80 million hundred million to come out to one, is a limiting value, remaining must look for the bank to help, but the cash flows of several other companies are very healthy, can uninterrupted transfuses blood the logistics company, 在这种情况下,让几家公司在不影响自身运营的情况下,立刻筹措八千万到一个亿出来,已经是一个极限值了,剩下的就得找银行帮忙,不过其他几家公司的现金流都很健康,可以不间断的对物流公司进行输血, Actually the trump card of Li Mu also reassignment fund, that is the Alipay guarantee, through the Alipay current scale, makes the guarantee by it from the bank loan is also very easy. 其实李牧还有一个调动资金的王牌,那就是支付宝担保,通过支付宝目前的规模,以它来做担保从银行贷款也是非常容易的。 Quick, Fang Xudong was also called, Li Mu is in front of Liu Qiangdong, situation that the present faces, as well as said from the plan of Construction logistics, the Fang Xudong hear in the surface too has not in a big way fluctuated, actually in innermost feelings already like difficult situation. 很快,方旭东也被叫了过来,李牧当着刘镪东的面,把眼下面临的局势,以及自己对自建物流的规划说了一遍,方旭东听完表面上并没有太大波动,其实内心里已经如惊涛骇浪。 Fang Xudong is a geek, before held public office at Google not to contact the operation, today listened to a Li Mu saying, the clear true market had the multi- bad risks, in the market was not you completes itself to win the final victory, but who started more ruthless, who can laugh last. 方旭东算是一个极客,以前供职谷歌也并没有接触过运营,今天听李牧一说,才明白真正的商场有多凶险,商场里绝不是你做好自己就能赢得最后的胜利,而是谁下手更狠,谁才能笑到最后。 although exclaimed in surprise at heart, but Fang Xudong displayed the extremely high professional accomplishment, immediately pulls out the pen and small memorandum, asked Li Mu: „Which logistics management system has to request specifically, which functions or can realize?” 虽然心里惊叹,但方旭东还是表现出了极高的职业素养,立刻掏出笔和小记事本,问李牧:“物流管理系统具体有哪些要求,或者说,要实现哪些功能？” Li Mu thinks, said: „Our logistics management system, not only needs to update the real-time storage and information of all express items, but must conducts the track record to each car(riage), each container or the pack package, simultaneously inputs precisely records the warehousing situation in each logistics base, even precise to each staff information, each department and link that each package that each package that and this/should staff responsible area of jurisdiction, as well as his active status, he receives, as well as sends, In short, this set of system must monitor the logistics in brief.” 李牧想了想,说:“我们的物流管理系统,不但需要对所有快件的信息进行实时存储和更新,还要对我们每一辆车、每一个集装箱或者打包包裹进行跟踪记录,同时精确录入记录我们每一个物流基地的仓储情况,甚至精确到每一个员工信息,以及该员工负责的辖区,以及他的工作状态、他接到的每一个包裹,以及派送的每一个包裹,总而言之一句话,这套系统要监控物流的每一个部门和环节。” Fang Xudong nods, asked Li Mu: „How our express item did ID determine? If must trace each express item the trend, then it must have unique ID.” 方旭东点了点头,问李牧:“我们的快件id怎么确定？如果要追踪每一个快件的动态,那么它就必须要有一个独一无二的id。” Li Mu said: „Bill of lading must be has custom-made specially, this point we can with the special printing shop cooperation, not be the difficult problem, then on each bill of lading will have a unique bill of lading number, and matches the corresponding bill of lading number the bar code, then you need to let the scan code spear/gun equipment and software unify, when front delivery man takes back goods, the personnel of receiving office principle must conduct scan code to the bill of lading of express item, what so long as he chooses was ‚warehousing scan code’ system must input system this bill of lading number at this time automatically, from that moment on, this/should wrapped the condition formal definition to be embraced to receive, and indicated automatically. Should embrace to receive a business name, giving an example, if the Zhongguancun business point embraces to receive, sends toward Jinling, then the Zhongguancun receiving office principle personnel only need to sweep the odd numbers, system needs the automatic input, and condition definition is: Some day , some month , some year, when some quarter some minute/share, Yanjing Zhongguancun selling area- has embraced to receive.” 李牧说:“运单必须是特殊定制的,这一点我们可以跟特殊印刷厂合作,不是什么难题,然后每一个运单上面都会有一个独一无二的运单号码,并且搭配相应运单号码的条形码,然后你们需要让扫码枪设备和软件相结合,当前端快递员收回一件物品的时候,收件处理的人员就要对快件的运单进行扫码,只要他选择的是‘入库扫码’系统这个时候就要自动将这个运单号录入系统,从这一刻起,该包裹状态正式定义为被揽收,并且自动注明该揽收营业点名称,举个例子,如果是中关村营业点揽收,寄往金陵,那么中关村的收件处理人员只需要扫一下单号,系统就需要自动录入,并且把状态定义为:某年某月某日,某时某刻某分,燕京中关村营业厅—已揽收。” Fang Xudong nods, the pen in hand rapid records the Li Mu's demand on the paper surface. 方旭东点点头,手里的笔迅速在纸面上把李牧的需求记录下来。 Li Mu then said: „Later, the example that continues me to cite a moment ago, Zhongguancun business 6 : 00 pm as a working day receives the deadline date, then after every day six o'clock, must pack to all express items that this working day receive, all express items make into packages or several packages, the package auto-building name that in system must pack, for example the same day time was on January 1 , 2003, the package ID definition that then packed was: Zhongguancun selling area code + 20030101 + serial numbers.” 李牧接着说:“随后,继续我刚才举的例子,中关村营业点每天下午六点作为一个工作日收件的截止日,那么每天六点钟之后,就要对这个工作日收到的所有快件进行打包,所有快件打成一个包裹或者几个包裹,系统内要给打包的包裹自动生成名称,比如当天时间是2003年1月1日,那么打包的包裹id就定义为:中关村营业厅代码序号。” „If a Zhongguancun business code is 0010022, first four 0010 are the district numbers, represents the city, the latter three numbers represent this/should business in sorting in this/should city, this can also produce unique ID to each selling area, but the same day express item made into two packages, then these two package names are 0010022-20030101-01, as well as 0010022-20030101-02, although seems like the digit, but knows that the rule is very easy to look to understand information, got it?” “假如中关村营业点的代码为0010022,前四位0010是区号,代表城市,后三位数字代表该营业点在该城市的排序,这样就可以给每一个营业厅也生成一个独一无二的id,而当天的快件被打成了两个包裹,那么这两个包裹名称就是0010022-20030101-01,以及0010022-20030101-02,虽然看起来都是数字,但是知道规律就很容易看明白其中信息,明白了吧？” Fang Xudong knocked the writing skill: „Very clear.” 方旭东敲了敲笔头:“非常明白。” „Ok!” Li Mu continues saying: „In the process of pack, before each small express item was packed packages, must first scan code, this is the convenient time, when will not delay, but can record the express item already the condition that starts to pack, therefore, our pack only needed to choose pack scan code at this time ‚’, then he has swept each express item, the system condition wants the automatic change to be: Zhongguancun business point- is packing.” “ok！”李牧继续说道:“打包的过程中,每一个小快件被打包进包裹之前都要先扫码,这个就是顺手的工夫,不会耽误什么时间,但是可以记录快件已经开始打包的状态,所以,这个时候我们的打包员只需要选择‘打包扫码’,那么他扫过的每一个快件,系统状态都要自动更改为:中关村营业点—正在打包。” „After pack is completed, the staff wrapping the code generation bar code print, pastes on the package, these two big packages must deliver to the Yanjing logistics base, then before the load, the staff must conduct scan code to confirm to this package, changes to the condition has loaded a car and sent out the Yanjing logistics base, at this time you must pay attention, once some packages greatly is scanned the confirmation load, the conditions of all small express items then in the big package containing must change to batches: Zhongguancun business point- has loaded a car, sends out the Yanjing logistics base.” “打包完成之后,工作人员把包裹编码生成条形码打印出来,贴在包裹上,这两个大包裹都要送到燕京物流基地,那么装车之前,工作人员就要对这个包裹进行扫码确认,把状态改为已装车、发往燕京物流基地,这个时候你要注意,一旦某大包裹被扫描确认装车,那么大包裹内包含的所有小快件的状态都要批量改为:中关村营业点—已装车,发往燕京物流基地。” Fang Xudong continues to nod: „Got it.” 方旭东继续点头:“明白了。” Li Mu then said: „After express to Yanjing logistics base, unloading a vehicle at the same time wants some people responsible for giving packages scan code greatly, every time sweeps one, with, system must should all small package conditions in package to change to a moment ago in batches: The express item has arrived at the Yanjing logistics base.” 李牧接着说:“快递到了燕京物流基地之后,卸车的同时就要有人负责给大包裹扫码,每扫一个,和刚才一样,系统也要批量将该包裹内的所有小包裹状态改为:快件已到达燕京物流基地。” „Understood.” “明白。” Li Mu said: „Then unpacks the sort, the ultra-large express company in Western country has entered the time of automated sort now, but the equipment cost is too high is too high, now we are the postal service elder brothers cannot play, therefore we can only sort artificially, the manual sorting, we must establish certain leather belt transmission machines simply, then according to the express item receives the address ownership the logistics base to differentiate, the same principle, each package was sorted delivers some transmission time on the airplane, the staff must scan, at this time system must update the condition automatically: The Yanjing logistics base, has sorted, prepares to send out the Shanghai logistics base.” 李牧说:“接下来是拆包分拣,西方国家的超大型快递公司现在已经进入自动化分拣的时代了,不过设备成本太高太高,现在无论是我们还是邮政老大哥都玩不起,所以我们只能人工进行分拣,人工分拣,我们要简单的建立若干个皮带传输机,然后按照快件收件地址归属的物流基地进行区分,一样的原理,每一个包裹被分拣送上某条传输机上的时候,工作人员也要进行扫描,这个时候系统也要自动更新状态:燕京物流基地,已分拣,准备发往沪市物流基地。” „Understood.” “明白。” „Again in the future, on the same day all express items that send out Shanghai conducted the sort, they will defer to undertake to transport the way, sorts two batch, one batch the air movement goes to Shanghai, another batch the land transportation goes to Shanghai, if our express items are aviation, then it was being sorted must pack from now on, flow loads a car before the selling area the pack is the same, we must show promptly it has been packing in the Yanjing logistics base, prepares to send out the Shanghai logistics base.” “再往后,当天所有发往沪市的快件都进行了分拣,他们会被按照承运方式,分拣成两批,其中一批走航空运输前往沪市,另一批走陆地运输前往沪市,假如我们的这个快件是航空件,那么它在被分拣过后就要重新打包,流程和营业厅装车前打包一样,我们要及时显示它正在燕京物流基地已打包,准备发往沪市物流基地。” „In the future, the express item next morning after pack, will travel by the earliest flight to fly to Shanghai again, after arriving in the Shanghai logistics base, before unpacking, must scan, at this time renewed again, must demonstrate: The express item has arrived at the Shanghai logistics base, prepares to unpack.” “再往后,快件会在打包之后的第二天清晨,搭乘最早的航班飞赴沪市,抵达沪市物流基地之后,拆包之前还是要扫描,这个时候再次更新,就要显示:快件已到达沪市物流基地,准备拆包。” „After unpacking, according to the different cities that the express item goes to sorts again, after the sort, packs, the condition changes to: The Shanghai logistics base has packed, sends out Jinling.” “拆包之后,再根据快件所前往的不同城市进行分拣,分拣后再打包,状态改为:沪市物流基地已打包,发往金陵。” „Express item arrives in Jinling, in the Jinling headquarters unpacking sort, the distance addressee is near at this time, waits for the express item strongly to escort to the addressee, when business point, the condition must renew is: Has sent out the business point.” “快件抵达金陵,在金陵总部拆包分拣,这时候距离收件人已经非常近了,等快件集中送往收件人所在营业点的时候,状态要更新为:已发往营业点。” „After arriving in business, conducts a scanning again, the system automatic change condition: Has arrived in the business point.” “抵达营业点之后,再进行一次扫描,系统自动更改状态:已抵达营业点。” „Before business sending embarks, must before soon send all express items that conducts to send a scanning, chooses ‚delivery scanning’, after this scanning, not only the conditions of all express items must demonstrate are: The delivery men, have please prepared for receiving, but must according to sending ID of staff demonstrates his personal information, for example: Sends Liu Qiangdong, telephone 139.” “营业点派送员出发之前,要对即将派送的所有快件进行派送前的一次扫描,选择‘投递扫描’,这一次扫描之后,不但所有快件的状态要显示为:快递员已出发,请做好收件准备,还要根据派件员工的id显示他的个人信息,比如:派件员刘镪东,联系电话139。” „Sent Liu Qiangdong to go out altogether to deliver 30 express items, returned to the company, in his hand takes 30 received and signed for express bottom lists, he must do finally, was conducts the last time scanning to these 30 express bottoms only, so long as he chose ‚throws scanning ready’, these 30 bottom single-sweep, system will conduct the last time status update to these 30 express items fast: The express item has received and signed, thank you to use such and such express.” “派件员刘镪东出去一共送了三十个快件,回到公司,他手里拿着三十张已签收的快递底单,他最后要做的,是对这三十张快递底单进行最后一次扫描,只要他选择‘妥投扫描’,快速把这三十张底单扫一遍,系统就会给这三十个快件进行最后一次状态更新:快件已签收,感谢您使用某某快递。” „This is information system that I want, whole set back-end supervise system, and onstage real-time inquired system, we, were the senders and addressees in our user, can real-time control each express walk route, when some quarter some minute/share, in some, carried out some operation, gave our customer to bring the unprecedented use experience! This set of system, is we will stamp the core of opponent to take advantage!” “这就是我要的信息系统,一个整套的后台管理系统,以及前台实时查询系统,无论是我们自己,还是我们用户里的寄件人、收件人,都可以实时掌控我们每一个快递的行走路线,某时某刻某分、在某地、执行某种操作,给我们的客户带来前所未有的使用体验！这套系统,将是我们踩死对手的核心依仗！” Insisting that the air movement, insisted the informationization, insisted the automation, safeguards the highly efficiency is future SF Express in China express market successful taking advantage, now, taking advantage of Li Mu to next express business is also same, but realize compared with SF Express several years ahead of schedule, this he will imitate SF Express actually not, because this also at all will not be the SF Express original, but will be international express oligarch ups the say/way of rise, SF Express can obtain the great success, one must thank has ups this teacher, two must feel grateful ups, dhl and Federal Express not to enter the China market in the past in the past for various reasons, otherwise Wang Wei will be fierce, SF Express will be impossible to have the later generation that. High achievement. 坚持航空运输、坚持信息化、坚持自动化、保障高效率是未来顺丰在华夏快递市场成功的依仗,现在,李牧对下一步快递业务的依仗也是一样,只不过要比顺丰提前几年实现,这倒不是他模仿顺丰,因为这也根本不是顺丰的原创,而是国际快递寡头ups的崛起之道,顺丰能获得巨大成功,一要感谢有ups这个老师,二要感激当年ups、dhl、联邦快递当年因为种种原因没进入华夏市场,否则王伟再厉害,顺丰也不可能有后世那么高的成就。 The fervor that Li Mu said rushes, Liu Qiangdong and Fang Xudong look at each other, two people startled are been silly by the entire flow of Li Mu structure. 李牧说的激情澎湃,刘镪东和方旭东相视一眼,两人都已经被李牧构架的整个流程惊傻了。 Li Mu's this set manages the system logic, in domestic express industry also unprecedented, these two one is the operation expert, one is the technical expert, each other has very thorough understanding of the logic and product, tries to infer, knows that Li Mu this set of logic improved the impeccable situation simply, he will make each express item the trend be able by the real-time monitoring, the management convenience and efficiency increase that it brought did not need to talk too much, user experience that it brought also certainly as good as bursting, in the past sent express, on therefore quite put an only carrier pigeon, if received a side not to give the reply, Sender do not know where the carrier pigeon went, to fly, the entire process was is completely not controllable, but, this set of system, if were operational, the user can firmly grasp the express item each trend, simply was too convenient! 李牧的这套管理系统逻辑,在国内的快递行业里还前所未有,这两人一个是运营高手,一个是技术大拿,彼此都对逻辑和产品有非常透彻的理解,试着推导一下,就知道李牧这套逻辑简直完善到了无可挑剔的地步,他会让每一个快件的走向都能够被实时监控,它带来的管理便利与效率提升不用多言,它带来的用户体验也一定会好到爆棚,以往寄快递,就相当于是放了一只信鸽,如果收件方没给回复,寄件人自己也不知道信鸽去了哪里、飞到了没有,整个过程都是完全不可控的,但是,这套系统如果投入使用,用户就可以牢牢掌握快件的每一步动态,简直是太方便了！ In 2002, the express industry was also only the seed, informationization processing simply is the straddling of zones product of hard to imagination, they were almost impossible to invest develop such system, but the software development company on market will not develop such product absolutely, because the audience were too few, must compensate, at present only then these popular industries will stare by the software company, for example: Hospital, Internet cafe and supermarket. 2002年,快递行业还只是萌芽,信息化处理简直就是难以想象的跨界产品,他们自己几乎不可能去投入开发这样的系统,而市面上的软件开发公司也绝对不会开发这样的产品,因为受众太少,要赔死的,眼下只有那些热门行业才会被软件公司盯上,比如:医院、网吧、超市。 ZJS Express own two sets of system, to compel the standard evident, blows outward always likes three characters taking „informationization”, around the set that but their these two sets of system internal management system in test, its function want compared with Li Mu the stage and internal and external manage system to miss the long distance, If nothing else, they have not supported the user real-time inquiry express item condition at present. 宅急送自己的两套系统,为了凸显逼格,往外吹的时候总喜欢把“信息化”三个字带上,但是他们这两套系统都只是尚在测试中的内部管理系统,其功能比李牧要的这套前后台、内外部管理系统要差出十万八千里,别的不说,他们眼下还根本不支持用户实时查询快件状态。 Therefore, Liu Qiangdong and Fang Xudong are very clear, if this set of management system that unified the hardware develops, what express company regardless of Li Mu must make, can the instant kill entire industry! 所以,刘镪东和方旭东都很明白,如果这套结合了硬件的管理系统开发出来,李牧无论要做什么样的快递公司,都可以秒杀全行业！ ( To be continued.) (未完待续。)
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