The Liu Qiangdong vision is truly accurate, the coupon also truly is one of the mature e-Commerce promotion core magic weapons. 刘镪东的眼光确实很准,优惠券也确实是成熟电商促销的核心法宝之一。 In ten years eight years, basically each e-Commerce platform played the flower in the coupon domain. 再过十年八年,基本上每一个电商平台都在优惠券领域玩出了花。 Jingdong headed by Liu Qiangdong likes playing Full Reduction, full 200 reduce 100, fully 300 to reduce 150, fully 399 to reduce 200, the Full Reduction activity so forth has almost every day, but in this moisture content is also big, before the activity, rises in prices is the simplest repertoire, seems like that the coupon of 50% discount, sometimes with was also equivalent hits a 20% discount to be great. 以刘镪东为首的京东爱玩满减,满200减100、满300减150、满399减200,诸如此类的满减活动几乎每天都有很多,不过这里面水分也非常大,活动前涨价是最简单的套路,看似五折的优惠券,有时候用下来也就相当于打了个八折了不起了。 Taobao headed by Boss Ma and Tmall like playing the deducting ticket, some year of Taobao engages in the activity, was known as that puts out over a thousand hundred million feedback users, finally the user comes in swarms to snatch the coupon, snatches is actually: Buys Maserati to deduct 3000 Yuan coupon, to buy the Yanjing big property rights house to deduct 2000 Yuan this pit father's thing, issues this coupon to hundreds of millions Taobao user, they can declare to the outside puts out over a thousand hundred million feedback users, propagandizing the method is truly unusual. 以马老板为首的淘宝、天猫则喜欢玩抵扣券,某年淘宝做活动,号称拿出上千亿回馈用户,结果用户蜂拥而至抢优惠券,抢到的却多是:买玛莎拉蒂抵扣3000元优惠券、买燕京大产权房屋抵扣2000元这种坑爹的东西,给几亿淘宝用户一人发一张这种优惠券,他们就可以对外宣称是拿出上千亿回馈用户,宣传手段确实非同一般。 Coupon although very pit, but undeniably, it to the attraction of user is also very big, particularly in everyone has not understood trick initial stage, the conversion rate simply high astonishment of coupon, therefore Li Mu told Liu Qiangdong the pattern of coupon, but inspired his thought that how to use specifically, all looked at he himself. 优惠券虽然很坑,但是不可否认,它对用户的吸引力也是非常大的,尤其是在大家还没有参透其中猫腻的初级阶段,优惠券的转化率简直高的惊人,所以李牧把优惠券的模式告诉刘镪东,只是启发一下他的思维,具体怎么用,全看他自己。 Liu Qiangdong takes down coupon these three as if to have the character of some charm to him, asking Li Mu that also cries out for technical skills: „Also had similar idea? Shares with me quickly again.” 刘镪东记下优惠券这三个对他似乎有着某种魔力的字,又求知若渴的问李牧:“还有没有类似的想法了？快跟我再分享分享。” Li Mu said: „You first existing research thoroughly said that again, summer Brand Day is only the trial water of network promotion, do not put out too the fresh thing all of a sudden.” 李牧说:“你先把现有的研究透再说吧,暑期品牌日只是网络促销的试水,别一下子拿出太多新鲜东西。” Liu Qiangdong nods, no longer continues to closely examine, but is takes a stand: „You felt relieved that I have very big assurance this time summer Brand Day to complete.” 刘镪东点点头,也不再继续追问,而是表态道:“你放心吧,我有很大的把握可以把这次的暑期品牌日做好。” Li Mu said: „Can make the manufacturer to lower the head and can internet domain Wal-Mart, looked that our Brand Day activities can have a good start.” 李牧说:“能不能让厂商低下头、能不能成为互联网领域的沃尔玛,就看咱们这个品牌日活动能不能开一个好头了。” In retail giant Wal-Mart 500 was once strong in the world leads, its most powerful place is its marketing channel, the channel is too strong, all manufacturers and suppliers have to lower the head in his front, rushing to enter did not say, but must give Wal-Mart enough long-term account period , to give Wal-Mart the Customer prompt effective post-sale service safeguard , to participate to cut prices to promote sales according to the request of Wal-Mart frequently, any brand must put to cultivate the behavior in front of Wal-Mart, this is the influence of powerful platform, in its front, any manufacturer and supplier will cannot help but lower the head. 零售巨头沃尔玛一度在世界五百强里领跑,其最强大的地方莫过于它的销售渠道,渠道太强,以至于所有的厂商、供应商在他的面前都不得不低下头,抢着要进驻不说,还要给予沃尔玛足够长时间的账期、还要给予沃尔玛客户及时有效的售后服务保障、还要经常根据沃尔玛的要求参与让利促销,任何品牌在沃尔玛面前都必须夹起尾巴做人,这才是强大平台的影响力,在它的面前,任何厂商和供应商都会不由自主的低下头去。 Future Tmall cannot compare Wal-Mart with Jingdong although in the scale, but they before overwhelming majority manufacturers, the strong position even are higher than Wal-Mart many, Li Mu also hopes that own Taobao net can become the manufacturer supplier the object who as soon as possible competes to exalt, at that time, oneself can begin based on Taobao increases one with the Boss 2 commercial cities of Tmall same nature. 日后的天猫和京东虽然在规模上比不上沃尔玛,但是他们在绝大部分的厂商面前,强势地位甚至高出沃尔玛许多,李牧也希望自己的淘宝网能够尽快成为厂商供应商竞相追捧的对象,那个时候,自己就可以着手在淘宝的基础上增加一个与天猫一样性质的b二商城了。 Two people chatted the Brand Day matter, Liu Qiangdong remembered a matter, said to Li Mu: „Right, did you still remember that Hangzhou Ali's horse Yun Boss Ma?” 两人聊完品牌日的事情,刘镪东想起一件事,对李牧说:“对了,你还记得那个杭城阿里的马芸马老板吗？” Li Mu nods: „Remembers, how?” 李牧点点头:“记得,怎么了？” Liu Qiangdong said: „He was relating Taobao recently, one side wants to see with your approximately time.” 刘镪东说:“他最近又在联系淘宝,想跟你约个时间见一面了。” Li Mu curious asking: „What's wrong, is the wish that the reply of previous time my acting cool they, he meet very strong?” 李牧好奇的问道:“怎么,上次我那么装逼的回复他们,他见面的意愿还很强烈？” Liu Qiangdong said with a smile: „Right, is still intense, he said that so long as you have the time, he flies Yanjing to meet with you.” 刘镪东笑道:“没错,依旧非常强烈,他说只要你有时间,他就飞来燕京跟你见面。” A Li Mu slightly consideration, said to Liu Qiangdong: „You reply his one, approximately meets at the end of the month, the specific time I inform him when the time comes again.” 李牧略一考虑,对刘镪东说:“那你回复他一下吧,约在月底见面,具体时间我到时候再通知他。” Li Mu also wants to know, oneself made the Taobao net ahead of time, Boss Ma now is what feelings, he should not give up Boss 2 and 2, otherwise he has not wanted to meet with himself, chatted also well with him, at least first clarified what goal, the idea of moreover, best to clarify he had what newly, not to know. 李牧也很想知道,自己提前把淘宝网做了,马老板现在是何感想,他应该不会放弃b二与二,否则他也不会一直想跟自己见面,跟他聊一聊也好,起码先弄清楚有什么目的,另外,最好是能够弄清楚他有什么新的、自己不知道的想法。 ...... …… Left Taobao, Li Mu makes Su Yingxue to have the dinner together, two iPod that bought from Hong Kong takes to her oneself while convenient, another gave Wang Xinran, made Su Yingxue do for somebody to help itself pass to her. 离开淘宝,李牧约了苏映雪一起吃晚饭,顺便把自己从香港买回来的两个ipod带给她,另外一个送给王欣然的,也让苏映雪代劳帮自己转送给她。 Perhaps is because and Zhao Ziqiu had had the reason of that matter relations, Li Mu now in that aspect becomes to idea of Su Yingxue more and more pale, Li Mu lost the interest in her actually not, most is mainly present Li Mu instead can calm the mind in her front, with her in the same place, the idea in Li Mu brain is also getting more and more pure, since as of late, he rarely reviews oneself last life again, but immerses in the extraordinary achievement that heartily this whole life created, whenever he noticed that Su Yingxue, and Su Yingxue sits together eats meal, and she strolls hand in hand in the Yanjing street and Renmin campus, He thought previous life cannot help but, thinks that wasting time and regret of previous life, have a look at the present success and complete again, he not only will not be floating, instead will treasure the present all, diligently achieves the present matter is better. 也许是因为自己与赵子秋已经发生了那层关系的缘故,李牧现在对苏映雪在那方面的想法变得越来越淡,倒不是李牧对她失去了兴趣,最主要是眼下的李牧在她的面前反而更能静下心来,和她在一起的时候,李牧脑子里的想法也越来越纯净,最近这段时间以来,他很少再回顾自己的上一生,而是尽情沉浸到了这辈子所创造的非凡成就之中,而每当他看到苏映雪、与苏映雪坐在一起吃饭、与她手牵手在燕京街头、人大校园里漫步的时候,他就会不由自主的想到上辈子,想到上辈子的蹉跎与遗憾,再看看眼前的成功与圆满,他不但不会飘飘然,反而会更加珍惜眼前的一切、会更加努力的把眼前的事情做到更好。 Su Yingxue came back not to see him from Li Mu from Hong Kong for these days, the matter understanding that but was held in Hong Kong by the Zhang Guorong strength to Du Wei were actually many, thinks Du Wei sang the song that Li Mu writes, to develop the short film fire that Li Mu is patting, Su Yingxue cannot help but was Li Mu feels at heart proud, she asked Li Mu: „Your next is to prepare to make Du Wei go to Hong Kong development?” 苏映雪自李牧从香港回来这几天还没见到他,不过倒是对杜薇在香港被张国容力捧的事情了解不少,一想到杜薇是唱着李牧写的歌、演着李牧拍的微电影火起来的,苏映雪心里就不由自主为李牧感到自豪,她问李牧:“你下一步是准备让杜薇去香港发展吗？” Li Mu said with a smile: „Now probably is mainly not I wants to make her go to Hong Kong development, but is Zhang Guorong wants to make her go to Hong Kong development, Du Wei has not come back now, over the two days Zhang Guorong led her to see many Hong Kong outstanding musician, even Lin Xi has seen, it is said Lin Xi will comply to write the song to her orally.” 李牧笑道:“现在好像主要不是我想让她去香港发展,而是张国容很想让她去香港发展,杜薇现在还没回来呢,这两天张国容带她见了不少香港优秀的音乐人,连林夕都见过了,据说林夕口头答应会给她写歌。” Hears the Lin Xi two characters, artistic air full Su Yingxue cannot bear exclaim: „Lin Xi was one of the Hong Kong best song writers, if he is willing to write the song to Du Wei, that Du Wei was lucky should also to be in Hong Kong very small matter, had Zhang Guorong vigorously to support her let alone.” 听到林夕二字,文艺气息十足的苏映雪也忍不住惊叹道:“林夕算是香港最好的词作者之一了,如果他愿意给杜薇写歌,那杜薇在香港走红应该也是很轻松的事情,更何况还有张国容在大力支持她。” Li Mu said: „I was also giving Du Wei to write the song over the two days, her present song quantity is too few, this year finds out a special edition the words, at least also needs over five, moreover is the new song, cannot sing.” 李牧说:“我这两天也在给杜薇写歌,她现在的歌曲数量还是太少,今年想出一张专辑的话,至少还需要五首以上,而且得是新歌,不能是翻唱。” Su Yingxue curious asking: „Did you give Du Wei to write the song? What written is what type song?” 苏映雪好奇的问道:“你又给杜薇写歌了？写的是什么类型的歌曲？” Li Mu said: „A national language quick song, a Cantonese expressed the love song.” 李牧说:“一首国语快歌,一首粤语抒情歌。” „Cantonese song?” Su Yingxue curious asking: „Do you speak the Cantonese?” “粤语歌？”苏映雪好奇的问道:“你懂粤语？” Li Mu said with a smile: „Looked since childhood so many Hong Kong movies, listen to so many Hong Kong songs, the good and evil also to understand a foundation, the Cantonese lyrics that I write are also very simple, is not the major problem.” 李牧笑道:“从小看那么多香港电影、听那么多香港歌曲,好歹也懂一点基础,我写的粤语歌词也很简单,不是什么大问题。” Su Yingxue sighed one lightly, looks at Li Mu, said: „Previous time you wrote two songs to Du Wei, probably I am the first audience, do you still remember?” 苏映雪轻叹一声,看着李牧,说:“上次你给杜薇写了两首歌,好像我都是第一个听众,你还记得吗？” Li Mu nods, says with a smile: „Remembers, at that time wrote «Fleet of Time» and «You Exist in My Song» these two songs, please help my staff officer, because I from the beginning also hesitant, does not know that which should to her, think afterward, since wants to register Muye Science and Technology her, gave her both songs simply.” 李牧点了点头,笑道:“记得,当时写了《匆匆那年》和《我的歌声里》这两首歌,请你来帮我参谋,因为我一开始还犹豫,不知道该给她哪一首,后来一想,既然想把她签到牧野科技,就干脆把两首歌都给她了。” Su Yingxue asked Li Mu: „This these two, are you willing also to make me be the first audience?” 苏映雪问李牧:“这次这两首,你愿不愿意也让我做第一个听众？” Li Mu said with a smile: „Good, when you have the time, I sang to you listen.” 李牧笑道:“好啊,你什么时候有时间,我唱给你听。” Su Yingxue is shining the big eye, said earnestly: „Has eaten meal I to have the time.” 苏映雪忽闪着大眼睛,认真的说:“吃过饭我就有时间。” Is saying, the Li Mu's cell phone made a sound, Li Mu hastily said was sorry, pulls out to look at the cell phone, what telephones is Chen Tong. 正说着,李牧的手机响了起来,李牧急忙说了一声抱歉,把手机掏出来一看,打电话来的是陈同。 Li Mu knits the brows. 李牧不由皱了皱眉。 Chen Tong is awesome internet content control, but looks like in Li Mu, he understands very little to the basic worldly wisdom, what oneself and between Sina current is brutal and commercial competition of reality, in this situation he wants to come to depend unexpectedly to brush the face reconciliation, even also looks for Liu Qiangdong to mediate, saw sufficiently he cultivates the behavior to work on pure and insufficiency. 陈同是个牛逼的互联网内容把控者,但在李牧看来,他对基本的人情世故知之甚少,自己与新浪之间正在进行的是残酷且现实的商业竞争,这种情况下他竟然想来靠刷脸和解,甚至还找刘镪东从中斡旋,足以看出他做人做事上的单纯与不足。 At present Chen Tong calls oneself, feared that is also related with Sina. 眼下陈同给自己打电话,怕是又和新浪有关。 Li Mu does not want to meet, but hesitated for a moment connects the call, opens the mouth saying: „Hey, Senior Brother Chen.” 李牧本不想接,但迟疑片刻还是接通电话,开口道:“喂,陈师兄。” „Li Mu hello/you good.” The Chen Tong sound is somewhat intense, making excuses asked him: „Have you had the dinner?” “李牧你好。”陈同的声音有些紧张,支支吾吾的问他:“你吃过晚饭了吗？” Li Mu said: „Is eating, what matter Senior Brother Chen do you have?” 李牧说:“正在吃,陈师兄你有什么事？” „Oh, no, I want to ask you to come out to eat meal.” “噢,没什么,我就是想请你出来吃顿饭。” Li Mu looked at the time, 7 : 30, your family had asked the person to finish eating food 7 : 30 times telephones? Also, said is eating, shouldn't you change your original intention? Even if you coming out to eat meal to change come out to eat a midnight snack is also good in the evening...... 李牧看了看时间,已经七点半了,你家请人吃完饭七点半的时候打电话？再说了,都说了正在吃,你还不该改一改自己的初衷吗？你哪怕把出来吃顿饭改成晚上出来吃个夜宵也行啊…… Therefore, the Li Mu's sound somewhat said neither cold nor hot: „Senior Brother Chen, I am accompanying the girlfriend to eat meal, therefore was embarrassed, you have anything the clarity that if said in telephone, troublesome in telephone said that if not talk clearly, waits to finish this period of time, I asked you to eat meal, we came out to chat.” 于是,李牧的声音有些不冷不热的说:“陈师兄,我正在陪女朋友吃饭,所以就不好意思了,你有什么事如果在电话里说的清楚,就麻烦在电话里说吧,如果说不清楚,等忙完这段时间,我请你吃饭,咱们出来聊。” The meaning in Li Mu words is very clear, as of late will not meet to chat the opportunity of matter to Chen Tong, if you want to chat the matter of Sina net with me, excuse me, waited says again. 李牧话里的意思很明确,最近这段时间自己不会给陈同见面聊事情的机会,如果你想跟我聊新浪网的事情,不好意思,等等再说吧。 Chen Tong said hesitant: „Is this, our eo has wanted to meet to chat with you, but you did not give the opportunity, therefore holds me to convey a message with you, if you make the immediate Instant Messenger software to have the opinion, to Sina not to hope that Sina competes with YY in the immediate Instant Messenger domain, we can dismiss our present product development team immediately, so long as you can relieve in YY123 as well as other YY products to the shield of Sina, Sina no longer touches the immediate Instant Messenger domain since then, you looked that this proposed you can accept?” 陈同犹犹豫豫的说:“是这样,我们eo一直想跟你见面聊一聊,但你一直不给机会,所以就托我跟你传个话,如果你对新浪做即时通讯软件有意见、不希望新浪在即时通讯领域跟yy竞争,我们可以立刻解散我们现在的产品开发团队,只要你能在yy1以及yy其他的产品中解除对新浪的屏蔽,新浪从此不再触碰即时通讯领域,你看这个提议你能接受吗？” Li Mu looked at Su Yingxue one, the somewhat sensitive topic wants to go out saying that but thinks that did not do with Su Yingxue looked on as an outsider, just wants to open the mouth, Su Yingxue stood up at this time on the contrary, said to Li Mu in a low voice: „Under I first go to the washroom.” 李牧看了苏映雪一眼,有些敏感的话题本想出去说,但想想还是不跟苏映雪搞得这么见外了,正想开口,苏映雪这个时候反倒是站起身来,低声对李牧说:“我先去下洗手间。” Then, Su Yingxue then opened the private room door to walk gently, the Li Mu stunned moment, responded quickly, then said to Chen Tong: „Senior Brother Chen you misunderstood, you make the immediate Instant Messenger software, I am nothing opinion.” 说完,苏映雪便轻轻推开包间的门走了出去,李牧错愕片刻,很快反应过来,便对陈同说:“陈师兄你误会了,你们做即时通讯软件,我是没有任何意见的。” although that these words saying is hypocritical, but Li Mu must say, he will not acknowledge personally oneself have the opinion to block Sina to Sina with the YY competition in the YY system comprehensively, in this regard, he can accept is in itself Sima Zhao's heart is well-known, but oneself cannot acknowledge absolutely personally, if otherwise Sina indulged in unbridled propaganda with oneself In short, the public opinion, will be very disadvantageous to Muye Science and Technology to oneself. 这句话说的虽然口是心非,但李牧必须这么说,他才不会亲口承认自己对新浪跟yy竞争有意见才在yy体系里全面封锁新浪,关于这一点,他可以接受自己是司马昭之心路人皆知,但自己绝对不能亲口承认,否则万一新浪拿自己一句话大肆宣扬,舆论对自己、对牧野科技都会很不利。 Chen Tong didn't expect Li Mu will scatter lying of this no credibility unexpectedly, could not bear say: „You , if not believe that we are unimportant, if we dismiss the immediate Instant Messenger team, you can relieve to the blockade of Sina, we can dismiss the u team tonight, so long as your In short.” 陈同没想到李牧竟然会撒这种毫无可信度的谎,忍不住说:“你如果不相信我们也不要紧,如果我们解散即时通讯团队,你就能够解除对新浪的封锁,那我们今晚就可以把u团队解散,只要你一句话。” Li Mu said: „Embarrassed Senior Brother Chen, YY123 as well as other YY software masking Sina are the reasons of technical shakedown, we are making anything to plan and to you are developing what product is not interested, do not misunderstand, when our technical shakedowns are completed, these issues should be able to be solved.” 李牧说:“不好意思陈师兄,yy1以及yy其他的软件屏蔽新浪是技术调试的原因,我们对你们在做什么规划、在开发什么产品并不感兴趣,你们也千万不要误会,等我们的技术调试完成,这些问题应该就能够解决。” Chen Tong was anxious: „Li Mu, we are also the Renmin alumni, at this time you when gives me a face, spoke happy words.” 陈同急了:“李牧,咱们好歹也是人大校友,这时候你就当给我一个面子,说一句痛快话。” Li Mu said: „Embarrassed Senior Brother Chen, I have big pile of things to be unbearably busy at present, really does not have the energy to worry about your Sina matter, moreover you want to make anything definitely not to need with me to discuss, as the colleague, I only paid attention to you to handle anything specifically, other does not want to meddle...... my also a little matter totally, we will chat another day again.” 李牧说:“不好意思陈师兄,我自己眼下就有一大堆事情忙不过来,实在是没精力去操心你们新浪的事情,况且你们想做什么也完全没有必要跟我探讨,作为业内同僚,我只关注你们具体做了什么事情,其他的一概不想插手……我还有点事,咱们改天再聊。” Then, Li Mu then hung up the telephone directly, he really cannot comprehend, why Chen Tong will have like this blindly devoted to Sina, but the meaning in his In short also was quite finally clear, he wants to transmit an attitude to Chen Tong, you want to dismiss u to dismiss, does not use and me rubbish, I only looked that you have done, other I am disinclined to manage, if you really dismissed u on own initiative, me naturally also appropriately to the opportunity that you will gasp for breath, if you will comprehend airtight, cannot do this matter actively, that was embarrassed, in the future among us wrangling. Early. 说完,李牧便直接挂断了电话,他实在是搞不懂,陈同为什么会对新浪有这样的愚忠,而他最后一句话里的意思也比较清晰了,他是想给陈同传达一个态度,你们想解散u就解散,不用跟我废话,我只看你到底做没做,其他的我懒得管,你要是真主动把u解散了,那我这边自然也会适当给你喘口气的机会,如果你领悟不透、不能主动做这件事,那不好意思了,往后咱们之间的扯皮还早着呢。 Here just hung the Chen Tong telephone, did not have to install in the pocket the cell phone with enough time, the Li Mu's cell phone made a sound, Li Mu lowers the head looked, the name that in the surprise discovery telephone directory records unexpectedly is Xu Jianjun, is that help/gang Li Mu investigates Zhan Yun and Ma Wei­wei private eye. 这边刚把陈同的电话挂了、还没来得及把手机装兜里,李牧的手机就又响了起来,李牧低头一看,诧异的发现电话簿上记的名字竟然是徐建军,是那个帮李牧调查展运与马薇薇的私家侦探。 Why Li Mu surprise Xu Jianjun will look for itself at this time very much, properly speaking people like him will usually certainly observe the professional ethics, after the cooperation settles, will not contact with the employer on own initiative, but why big will call oneself in the evening. 李牧很诧异徐建军为什么会在这个时候找上自己,按理说他这种人平时一定会非常遵守职业操守,合作了结之后不会主动联系雇主,但为什么会大晚上给自己打电话。 although surprise, but Li Mu connects the call, said one politely: „Boss slow hello/you good.” 虽然诧异,但李牧还是接通电话,客气的说了一声:“徐老板你好。” Xu Jianjun shows a faint smile, the sound had several points to wind ripe said: „Chief Li, taking the liberty to give you to telephone is hears a point and your related news, officially informed one with you.” 徐建军微微一笑,声音带着几分熟络的说:“李总,冒昧给你打电话是听到一点和你有关的消息,跟你知会一声。” Asking of Li Mu doubts: „With my related news?” 李牧疑惑的问:“跟我有关的消息？” „Right.” Xu Jianjun has not beaten around the bush, coming straight to the point said: „Recently had the peer to investigate your some situations......” “没错。”徐建军也没绕弯子,开门见山的说:“最近有同行在调查你的一些情况……” ( To be continued.) (未完待续。)