RINAPE :: Volume #6

#543: High-sounding talk

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Does not give the official shop verification to pass, was Li Mu has prepared a good small trap. 不给官方店铺审核通过,是李牧早就准备好的一个小小的陷阱。 He when made the Taobao net to have the explicit consideration, 2 parts were free, but Boss 2 was different, he can provide the best development environment for these shop shop owner and individual seller free, but to these name brand enterprises, they , to sell the thing on Taobao, but cannot open public, the authentication official flagship store or the official monopolization in any form, to open the official shop, and obtained the authentication of Taobao, on must meet the Li Mu's request. 他在做淘宝网的时候就已经有了明确的考量,二部分是免费的,但是b二就不同了,他可以免费为那些网店店主、个人卖家提供最好的发展环境,但是对这些品牌企业来说,他们如果想在淘宝上卖东西也可以,但不能以任何形式开设公开、认证的官方旗舰店或者官方专卖,如果想开官方店,并且得到淘宝的认证,就一定要满足李牧的要求。 Liu Qiangdong guessed correctly that Li Mu is to these to move into the enterprise to put forward the condition the goal that the registration of official shop is not relenting, what kind of condition but puts forward he is also not too clear, Li Mu to an explicit reply, has not applied for the enterprise in official shop to be getting more and more at present, Liu Qiangdong somewhat could not wait. 刘镪东猜到李牧把着官方店的注册不松口的目的是想给这些入驻企业提条件,但是提怎样的条件他还不是太清楚,李牧也一直没有给一个明确的回复,眼下申请官方店铺的企业越来越多,刘镪东也有些等不及了。 Li Mu heard that the shooting of Du Wei must be busy to the evening, therefore has not then gone to disturb, drove directly the Taobao net, met with Liu Qiangdong. 李牧听说杜薇的拍片要一直忙到晚上,所以便没去打扰,直接开车去了淘宝网,跟刘镪东碰面。 Meets, Liu Qiangdong said to Li Mu the matter of present enterprise application shop, reports the situation, then cannot bear ask Li Mu: „When do we open the registration application of official shop?” 一见面,刘镪东就跟李牧说了眼下企业申请店铺的事情,汇报完情况,便忍不住问李牧:“咱们到底什么时候开放官方店铺的注册申请？” Li Mu said: „Enterprise enters definitely is the good matter, but the main key subscribes from the beginning with them, the Taobao net does not provide to the marketing channel in enterprise free, if the enterprise wants in the Taobao net sale commodity, to be certain the payment platform commission.” 李牧说:“企业进驻肯定是好事情,但是基调得从一开始就跟他们订好,淘宝网不是免费提供给企业的销售渠道,企业如果想在淘宝网销售商品,就一定得支付平台佣金。” Liu Qiangdong nods, said unbearably anxiously: „Collects the commission, how the key receives you to set a standard.” 刘镪东点点头,急不可耐的说:“收佣金可以,关键是怎么收你得定个标准。” Li Mu said: „ At present what I think, is divided into A, Boss and three ranks the alliance enterprise. 李牧说:“我目前想的是,把加盟企业分为a、b、三个等级。 a level official shop must be national 20 in respective industry, such enterprise alliance, we give him the official flagship store title, to take him to receive in the brand street of Taobao net, regularly to him the home page advertisement position and YY pop-up window advertisement position, he does not need to pay the earnest money, only needs to pay to our 50,000 Yuan technical service fee/spent every year, moreover in all orders that Taobao online produces, the platform extraction sales volume 3% as the channel expense, withhold 2% payment channel service fees by the platform for Alipay simultaneously ; a级官方店铺必须是所属行业里的全国二十强,这样的企业加盟,我们给予他官方旗舰店称号、把他收入淘宝网的品牌街里、定期给他首页广告位以及yy弹窗广告位,他不需要支付保证金,只需要每年支付给我们五万元技术服务费,另外在淘宝网上产生的所有订单,平台抽取销售额的3%作为渠道费用,同时由平台为支付宝代扣2%的支付渠道服务费; The Boss level official shop must have the enterprises over 50 entity shop or stall in offline, we also give him the title of official flagship store, but the initial period will not receive to enter the brand street it, gives him to recommend the position regularly few, he before the shop gets online, must first pay 100,000 Yuan earnest money, every year must pay for 50,000 Yuan technical service fee/spent, the platform pulls out to raise a point is 4%, Alipay as before is two points ; b级官方店铺必须是在线下拥有超过五十家实体店铺或者摊位的企业,我们也给他官方旗舰店的称号,不过初期不会把它收入进品牌街,定期给他少量推荐位置,他在店铺上线之前,要先支付10万元保证金,每年也要支付五万元技术服务费,平台抽成提高一个点为4%,支付宝依旧为两个点; The level official shop does not request to have the offline shop, so long as the opposite party is the regular registration company, can online establish own brand in Taobao, such shop basic rights and Boss level shop is the same, before his shop gets online, must pay 150,000 Yuan earnest money, every year 50,000 Yuan technical service fee/spent is invariable, the platform pulls out to enhance to 5%, Alipay as before 2%. ” 级官方店铺不要求具有线下店铺,只要对方是正规注册公司,就可以在淘宝网上建立属于自己的品牌,这样的店铺基本权益和b级店铺相同,不过他的店铺上线之前,要缴纳十五万元保证金,每年五万元技术服务费不变,平台抽成提高到5%,支付宝依旧2%。” Liu Qiangdong although is somewhat surprised to the deducting a percentage proportion that Li Mu requests, but basically can keep up with the Li Mu's thought rhythm, knows the goal that the Li Mu difference treats the small-scale seller and name brand enterprise, then said: „Did we deduct a percentage the proportion depending on him are slightly high a point?” 刘镪东虽然对李牧要求的提成比例有些惊讶,但基本上还是跟得上李牧的思维节奏,知道李牧区别对待小型卖家和品牌企业的目的,便说:“我们凭他提成比例是不是略高了一点？” Li Mu beckons with the hand, said earnestly: „To be honest, 3%-5% platforms pull out is not high, compare us to radiate the net of nation to that they provide to sell the channel, even if 10% pulling out will become them still to accept, but will pull out has a proportional relationship is too high, easily to opponent opportunity, therefore we establish provisionally that this proportion, later according to the market conditions will make the flexible adjustment again.” 李牧摆摆手,认真道:“说实话,3%-5%的平台抽成并不算高,相比我们给他们提供的这个可以辐射全国的网销渠道来说,就算是10%的抽成他们也会接受,只不过抽成比例太高,容易给对手可乘之机,所以我们暂定这个比例,以后根据市场情况再做灵活调整。” Li Mu to has very big worry in Hangzhou Boss Ma at heart, Boss Ma is a full careerist, this point he did not suspect, moreover Boss Ma plays the product, to play the pattern, to play the capital, to play the relations are the great expert, oneself truncation his reckless, who knows even one year ahead of schedule he can give up 2? If, what countermeasure he won't take to do itself? If oneself give pulling out of business has a proportional relationship is too high, then Boss Ma if in the future must do against with oneself, certainly will choose this point to start, got rid of Eachnet like him in the past. 李牧心里对远在杭城的马老板是有很大担心的,马老板是个十足的野心家,这一点他一点也不怀疑,而且马老板玩产品、玩模式、玩资本、玩关系都是一等一的好手,自己就算提前一年截了他的胡,谁知道他会不会就此放弃二？如果不会,那他又会拿出什么样的对策来搞自己？如果自己给商家的抽成比例太高,那么马老板将来如果要跟自己对着干,一定会选择这一点下手,就像他当年干掉易趣一样。 However, Li Mu cannot, because feared that he is free to the Boss 2 links, the Taobao net also needs the profitability model, 2 present did not have the profit point, the true profit source is Boss 2, therefore he formulated such a going forward or retreating depending upon circumstances platform to pull out is proportional, Boss Ma did not meddle, if he came, Li Mu dares to fight to the last drop of blood immediately with him. 但是,李牧又不能因为怕他就对b二环节免费,淘宝网也需要盈利模式,二现在还没有赢利点,真正的盈利源头就是b二,所以他才制定了这么一个进可攻退可守的平台抽成比例,马老板不来插手还则罢了,他如果来,李牧就敢立刻跟他血战到底。 Because Li Mu understands in Boss Ma as well as his hand very much the history of several products, therefore he knows that after Boss Ma works can hide the real motive, understands is first white black, has also regarded as the biggest enemy of e-Commerce industry him at heart. 因为李牧很了解马老板以及他手里几个产品的历史,所以他知道马老板做事很能隐藏真实目的、很懂先白后黑,心里也一直把他视为电商行业的最大敌人。 Many examples can reflect from one side repertoire that the Taobao net works, straightforwardest was Taobao net although with beat all competitors to the seller permanent free name, but was the Taobao person to know truly, wants to make money, every year needs to the promotion expenses that Taobao invested high sufficiently scary, do not think that a credit good Taobao shop means the continuous income, after various algorithms of Taobao constantly adjusted, the credit high sellers must invest the promoted fund of perspective, otherwise very easy on to be able by system algorithm snow conceals. 很多例子可以从侧面反映出淘宝网做事的套路,最直白的就是淘宝网虽然用对卖家永久免费的名义干掉了所有竞争对手,但真正做淘宝的人才知道,想赚钱,每年需要给淘宝投入的推广费用高的足以吓死人,千万不要以为有一个信用不错的淘宝店铺就意味着源源不断的收入,淘宝的各种算法不断调整之后,信用再高的卖家都必须投入相当比例的推广资金,否则很容易就会被系统算法雪藏。 The promoted way by the direct bus advertisement of hits cost, ranking of search weight, these needs to depend on money Laimai not only, one profit for the year 5 million Taobao shops, what if does is clothing competition huge industry, the promotion expenses that then average one year must invest on Taobao almost can be the same as this number, although many people have been promoting the Taobao undertaking to have are powerful, how can change the life and change destiny, but in fact, after the early golden stage, anybody has wanted to make Taobao to first put up the cash, many young people hold several hundred thousand Yuan preparation of scraping. On Taobao goes all out, finally compensated none to be eliminated brutally. 推广方式不光是以点击数计费的直通车广告,还有搜索权重的排名,这些都需要靠钱来买,一个年利润五百万的淘宝网店,如果做的是服装这种竞争巨大的行业,那么平均一年要在淘宝身上投入的推广费用几乎会与这个数字持平,虽然很多人一直在鼓吹淘宝创业有多强大、多么能改变人生、改变命运,但事实上,在过了最早期的黄金阶段之后,任何人想做淘宝都要先砸钱,很多年轻人揣着七拼八凑的几十万元准备在淘宝上大干一把,最后赔了个精光残酷出局。 Li Mu do not criticize the Taobao bidding promotion pattern, but taking advantage of this judged style that Boss Ma works, to compete, he can in the surface give up all, however after winning competition, he certainly taking carry back of all both capital and interest oneself will give up. 李牧也并非要批判淘宝的竞价推广模式,而是借此来判断马老板做事的风格,为了竞争,他可以表面上放弃一切,但是在赢得竞争之后,他一定会把自己放弃的所有一切都连本带利的拿回来。 Liu Qiangdong does not know Li Mu's to worry, but stems from about Li Mu's respects and trusts, has not proposed any comment again, took a stand: „I make one draw up an official circular today, feeds back this plan to them.” 刘镪东并不知李牧的担忧,只是出于对李牧的尊重和信任,没有再提出任何意见,表态道:“那我今天就让人拟定一个官方通告,把这套方案反馈给他们。” Liu Qiangdong he is also the character of fierce and ambitious rank, reason that always does as one is told to Li Mu, is because present own vision and potential had not been activated completely. 刘镪东他本身也是个枭雄级别的人物,之所以对李牧唯命是从,也是因为眼下自身的眼界和潜能还没有被完全激活。 After Li Mu decided the alliance way of official shop, Liu Qiangdong suddenly remembers a matter to come, said to Li Mu: „Right, Hangzhou had enterprises that made Boss 2 Boss, the Business communication with Taobao net, have been saying over the two days their bosses think Yanjing visited you, didn't know you interested?” 与李牧定完了官方店铺的加盟方式之后,刘镪东忽然想起一件事来,对李牧说:“对了,杭城有一个做b二b的企业,这两天一直在跟淘宝网的商务沟通,说他们的老板想到燕京来拜访一下你,不知道你有没有兴趣？” Li Mu hears Hangzhou and Boss 2 Boss, asked itself at heart amazed: „So won't be skillful? Thinks that what comes what? But at present Hangzhou Boss 2 Boss enterprise, except for Alibaba, whom but also really did not know.” 李牧一听到杭城、b二b,心里就惊诧不已的问自己:“不会这么巧吧？想什么就来什么？可是眼下杭城的b二b企业,除了阿里吧吧,还真不知道还有谁了。” Therefore Li Mu asked him: „What company is that?” 于是李牧问他:“那是个什么公司？” Liu Qiangdong said: „Alibaba, is very fierce in the Boss 2 Boss domains, estimate value already several hundreds of millions dollars.” 刘镪东说:“阿里吧吧,在b二b领域挺厉害的,估值已经数亿美金了。” Li Mu hehe smiles: „What their do eo want to see me to make?” 李牧呵呵一笑:“他们的eo想见我做什么？” Liu Qiangdong said: „Does not know, it is estimated that wants to chat the cooperation, they are Boss 2 Boss, we are 2, I felt, if both sides resource sharing, has the worth doing very much, in their platforms is the medium or small manufacturing enterprise, the product source is quite all rich.” 刘镪东说:“不知道,估计是想谈谈合作吧,他们是b二b,咱们是二,我个人感觉如果双方资源共享一下,还是很有搞头的,他们的平台上全是中小型制造企业,产品源相当丰富。” Li Mu said: „You helped me resist him, did not see.” 李牧说:“你帮我拒了他吧,不见。” Liu Qiangdong curious asking: „Why? Seeing is not good?” 刘镪东好奇的问道:“为什么？见见不是挺好的吗？” Li Mu said: „I do not have the time now, over the two days finished matter on hand, several days later must go to Hong Kong.” 李牧说:“我现在没有时间,这两天忙完手头的事情,过几天还要去香港。” Liu Qiangdong said: „I really thought actually the opposite party straightens up supplementarily in the call circuit with us, or do you find a time to see to chat with the opposite party? The opposite party comes Yanjing to see you in any case, does not want you to go to Hangzhou, so long as found half afternoon time to meet to drink a tea to chat that's alright.” 刘镪东说:“不过我倒是真觉得对方跟咱们在业务线上挺互补的,要不你就抽个时间跟对方见一下聊一聊？反正对方来燕京见你,又不要你去杭城,只要抽出半个下午的时间见个面喝个茶聊一聊就行了。” Li Mu sees Liu Qiangdong to take seriously this matter very much, then knows at heart Liu Qiangdong settled certainly on the small and medium-sized enterprise resources in Ali, wants to find the opportunity to conform to Taobao online comes, but he does not understand Boss Ma, can Boss Ma make you conform with his resources dexterously? Do not have a dream, if he carries one bowl of water to enter your home, does not supply water to drink to you absolutely, he settled certainly on the pressure well in your family courtyard, wants to get this bowl of water to make the pilot to press out more water well. 李牧见刘镪东很重视这件事情,心里便知道刘镪东一定是看中了阿里上的中小型企业资源,想找机会整合到淘宝网上来,但是他不了解马老板,马老板能这么轻巧让你整合他的资源？别做梦了,他如果端着一碗水进你家门,绝对不是给你送水喝的,他一定是看中了你家院子里的压水井,想拿着这碗水来做引水好能压出更多的水来。 However, Li Mu changes mind thinks, at this time saw Boss Ma , the eloquence nation that although he flickered was top, but oneself will definitely not be misled by him, if can receive a point and Ali from his mouth the strategic related content is will gain in the future, the good and evil was also the previous life internet domain Legend character, saw can also look for the sense of achievement, previous life wants to see him is too difficult, this whole life he asked himself to try to get close on own initiative, oneself should also give him an opportunity. 不过,李牧转念一想,这时候见一见马老板也可以,虽说他忽悠的口才全国顶尖,但自己肯定不会被他蛊惑,如果能从他嘴里接收到一点与阿里未来战略有关的内容就是自己赚了,好歹也是上辈子互联网领域的传奇人物,见一见也能找点成就感,上辈子想见他太困难,这辈子他主动找自己套近乎,自己也该给他一个机会。 Thought through this point, Li Mu said to Liu Qiangdong: „Since you feel meaningful, that approximately one, but offer to second and third 10 days of month, when I come back to meet with him from Hong Kong again.” 想通这一点,李牧就对刘镪东说:“既然你觉得有意义,那就约一下吧,不过要约到中下旬,等我从香港回来再跟他见面。” Liu Qiangdong said: „I first make the connection person reply, the specific time you went to Hong Kong time acts according to your situation to decide again.” 刘镪东说:“那我先让接口人回复一下,具体时间等你去香港的时候再根据你的情况来定。” Li Mu slight nod: „First told them, but the tone wants the high-sounding talk.” 李牧微微点头:“先这么跟他们说,不过语气要高调一点。” Liu Qiangdong smiles to ask: „Can you be how high-profile?” 刘镪东笑问道:“你要怎么高调？” Li Mu said: „About the request that your division eo request met with, my division has received, considering my division eo lot of work, does not have the time to meet with your division eo for the time being, the specific meeting time waits for my division to inform.” 李牧说:“关于你司eo要求会面的请求,我司已经收到,鉴于我司eo事务繁忙,暂且没有时间与你司eo见面,具体见面时间等候我司通知。” Liu Qiangdong gawked staring, cannot bear ask: „You are crack a joke?” 刘镪东愣了愣,忍不住问道:“你这是开玩笑的吧？” Li Mu said seriously: „Cracks a joke? I am very earnest, do the Boss 2 Boss platforms have the big potential you unable to look? The market that makes money truly precipitates certainly to the retail end, why otherwise his estimate value hundreds of millions USD enterprise do eo scurry to see me? Because of he clear awareness, has not compared with Boss 2 Boss, Boss 2 and 2 are the kingly ways that the future will make money!” 李牧一本正经的说:“开什么玩笑？我很认真的,b二b平台有多大潜力你还看不出来？真正赚钱的市场一定是沉淀到零售端的,否则他一个估值几亿美元的企业eo为什么上赶着来见我？还不是因为他心里清楚的知道,跟b二b比起来,b二和二才是未来赚钱的王道！” ( To be continued.) (未完待续。)
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