RINAPE :: Volume #6

#525: Boss Ma sense of smell

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Much communications in different industry and insufficiently smooth, for example present Eachnet although knows that has a competitor to contact with business in the platform everywhere, moreover knows that the platform name of opposite party is the Taobao net, but they have not been serious truly. 不同行业里的很多信息交互并不够顺畅,比如眼下的易趣虽然知道有一个竞争对手正在到处联系自己平台内的商家,而且知道对方的平台名称是淘宝网,但是他们并没有真正当回事。 Because any internet business model possibly is not exclusive, particularly does not need too many technological strengths e-Commerce website, domestic adds also more than ten 20 every large or small, some to Eachnet are very big competitors, some actually radically nothing to be afraid, after many platforms get online, is at does not have money, not to have the condition of current capacity, how long could not want to go broke and close down, moreover they do not know that Taobao details, does not know that the Taobao net is, does not know it that who invested a how team had, does not know that the resources in which the Taobao net collected aspect. 因为任何一种互联网商业模式都不可能是独家的,尤其是不需要太多技术储备的电子商务网站,国内大大小小加起来也有十几二十个,有些对易趣来说是很大的竞争对手,有些却根本不足为惧,很多平台上线之后都处于没钱、没流量的状态,要不了多久自己就关门大吉了,而且他们也并不知道淘宝的底细,不知道淘宝网是谁投资的、不知道它拥有一个怎样的团队,更不知道淘宝网都汇集了哪些方面的资源。 To the mp3 industry, they know that Easy Music Network and a brand cooperation named Mango did a price to lower to make the blood boil Mangomi, but they actually do not know that Mangomi prepared to use what channel to sell, does not know that it has been ready, must get online with e-Commerce website named Taobao net together. 对mp3行业来说,他们知道易听网和一个名叫mango的品牌合作搞了一个价低到令人发指的mango-me,但是他们却不知道mango-me准备利用什么渠道发售,更不知道它已经做好准备,要和一个名叫淘宝网的电商网站一起上线。 If in this person not only understands the e-Commerce industry, and understands the mp3 industry, but also some understanding Muye Science and Technology situations and Li Mu's situations, could through various information integration analyses, combs a general idea the matter back vein, but Li Mu to own privacy protection is appropriate, therefore at present except for person on one's own side, but also without whom can the news from each industry conform with so many together. 如果这里面有一个人既了解电商行业,又了解mp3行业,还了解一些牧野科技的情况以及李牧的情况,或许能够通过各种信息综合分析,把整件事背后的脉络梳理出一个大概,但是李牧对自己隐私保护的还算恰当,所以眼下除了自己人,还没谁能够把这么多来自各个行业的讯息整合在一起。 Took root in e-Commerce in Hangzhou Boss Ma already several years, but he did was the information service between enterprise and enterprise, did not involve online to trade. 远在杭城的马老板扎根电子商务已经好几年了,但是他做的一直是企业与企业之间的信息服务,并不牵扯到线上交易。 After these years development, in addition the Softbank big funds invested, Ali has become an influential big internet enterprise at present, Boss Ma keen realizing, took root in the 'Alibaba' network between small and medium-sized enterprises and small and medium-sized enterprises in the problem of development already even more sluggish, he felt that the e-Commerce true core was not becomes integrated with the small and medium-sized enterprise, did not do a communication to the small and medium-sized enterprise the platform, with the social productive forces and national gdp and unceasing promotion and growth of the world commodity big circulation, the e-Commerce true core sank certainly to the final end retail link finally comes up. 经过这几年的发展,再加上软银大笔的资金投入,阿里眼下已经成为了一个颇具实力的大型互联网企业,马老板敏锐的意识到,扎根于中小型企业与中小型企业之间的阿里巴巴网在发展问题上已经愈发迟滞,他感觉电子商务真正的核心绝不是和中小型企业打成一片,也不是给中小型企业搞一个信息交互的平台,随着社会生产力、国民gdp以及世界商品大流通的不断提升与成长,电子商务的真正核心一定是最终下沉到最终端的零售环节上去。 The start inspiration of internet thought as well as e-Commerce thought of Boss Ma from US (America), his very clear ebay and amazon business model, his also very clear PayPal existence significance, actually he now already in the ponder internally operation retail e-Commerce feasibility, moreover his also very clear Boss 2 Boss and concepts of Boss 2 and 2 these patterns, what present Ali does is Boss 2 Boss, but makes the Boss 2 Boss ceilings is too low at present internally, he can the seeing top easily, to him, he not satisfy the present condition now, he has been pondering Boss 2 from last year even 2 The domestic feasibility, after long-term deliberation, he has set firm resolve, Ali next step development direction, makes 2 internally. 马老板的互联网思维以及电商思维的起步灵感都是来自于美国,他很清楚ebay、amazon的商业模式,他也很明白paypal的存在意义,其实他现在就已经在思考在国内运作零售电子商务的可行性了,而且他也很明白b二b、b二、二这些模式的概念,眼下的阿里做的是b二b,但是眼下在国内做b二b的天花板太低了,他现在可以轻易的看到顶,对他来说,他丝毫不满足于眼下的状况,他从去年就已经在思考b二甚至二在国内的可行性,经过很长时间的推敲,他已经下定决心,阿里下一步的发展方向,是在国内做二。 What is similar to Li Mu, Boss Ma works is also very long-term, moreover his who control ability to the resources linkage thinks is exceptionally powerful, he makes Boss 2 Boss now, certain aspects also for future the two is used as the basis, actual, if mature, he some Boss transformation on Boss 2 Boss will be in the two part, thus the smooth transformed resources, will construct a new e-Commerce platform that will take root in the retail. 和李牧差不多的是,马老板做事情想的也很长远,而且他对资源联动的把控能力异常强大,他现在做b二b,某些方面也是在为将来的二做基础,实际如果成熟,他就会把b二b上的b部分转化为二上的部分,从而平顺的转化资源,构建一个扎根零售的新电商平台。 In this idea, Boss Ma has thought that must first place under the domestic market environment to improve the ebay pattern, then imitates PayPal, internally makes an online payment channel that takes RMB as the settlement basis, but he had not waited till the good time, therefore these ideas have not started to implement truly. 在这个构思里,马老板早就想过,首先要把ebay的模式放在国内的市场环境下改良,然后再模仿paypal,在国内做一个以人民币为结算依据的线上支付渠道,但是他一直没有等到合适的时机,所以这些构思还没有真正开始实施。 Alipay Li Mu does, Boss Ma was once anxious after a period of time, the core concept of Alipay and PayPal is exactly the same product, this is also he prepares in not the product pattern of round trip imitation, suddenly was done by others, making him be worried that the opposite party was like him, looks at the e-Commerce market. 支付宝被李牧做出来的时候,马老板曾经紧张过一段时间,支付宝和paypal的核心概念是一模一样的产品,这也是他准备在未来去模仿的产品模式,忽然被别人做出来,让他担心对方是和他一样,把眼光瞄准了电子商务市场。 However, the Alipay birth soil is special, it associated a model of product in 3321 this complete nonprofit platforms, this makes Boss Ma relax slightly, in his opinion, Alipay was a model of tool that Li Mu was 3321 builds, although Li Mu also started to open Alipay afterward to the third party company, but this should also be only the chance accomplished what art had failed, so long as Li Mu has not seen the e-Commerce industry, oneself did not need to be worried. 但是,支付宝的诞生土壤非常特殊,它是在3321这个完全公益性的平台上伴生的一款产品,这让马老板稍稍松了口气,在他看来,支付宝是李牧为3321打造的一款工具,虽然后来李牧也开始把支付宝开放给第三方公司,但这应该也只是无心插柳,只要李牧没有看到电子商务行业,自己就不用担心。 However, recently Boss Ma some fragment news that from heard in every way, smelled not too right flavor. 但是,最近马老板从多方听到的一些碎片消息里,嗅到了一点不太对劲的味道。 What first makes him be suspicious is Mangomi in the huge stir that in the mp3 industry creates. 最先让他心生疑惑的是mango-me在mp3行业里引起的巨大震动。 At first when he heard that Mangomi unexpectedly is Easy Music Network has custom-made, he feels the matter a little meaning, because present internet Corporation and hardware company distinguish right from wrong, which internet Corporation but also without hearing has not played the software to run to play the hardware, Easy Music Network is first. 起初当他听说mango-me竟然是易听网定制的时候,他就觉得事情有点意思,因为现在的互联网公司和硬件公司可谓是泾渭分明,还没有听说过哪个互联网公司不玩软件跑去玩硬件的,易听网是头一份。 Has the person of profound understanding as one to internet, Boss Ma holds in high esteem to Easy Music Network at heart, he feels internet Corporation, dares to touch the hardware, moreover can create the stir in the hardware industry, this is a very extraordinary matter, certain aspects proved the development opportunities of internet enterprise are enormous, the development direction also diversifies. 作为一个对互联网有着深刻理解的人来说,马老板心里对易听网刮目相看,他觉得一个互联网公司,敢于去触碰硬件而且还能在硬件行业里引起震动,这本身就是一件很了不起的事情,某些方面证明了互联网企业的发展空间极大,发展方向也非常多元化。 But with industry Mangomi and understanding of mp3, Boss Ma discovers a special hard to understanding the matter, that is the Mangomi cost issue. 但随着对mango-me以及mp3行业的了解,马老板发现一件特别难以理解的事情,那就是mango-me的成本问题。 He looks at the issue angle with the person of mp3 industry is completely different, the mp3 industry thinks that Mango wants to enter the mp3 industry to slice, but Boss Ma felt, Mangomi seemingly is more like a Easy Music Network tool, because the Easy Music Network back is Muye Science and Technology, he is more curious to this matter, the Muye Science and Technology development is so rapid, how to be interested in mp3 that profit? What is its true goal? This is its one. 他跟mp3行业的人看问题角度是完全不同的,mp3行业以为mango是想进mp3行业分一杯羹,但马老板却觉得,mango-me看起来更像是易听网的一个工具,由于易听网的背后是牧野科技,他就对这件事情更加好奇,牧野科技发展如此迅速,怎么可能对mp3的那点利润感兴趣？它的真正目的到底是什么？这是其一。 Moreover, the Mangomi price approaches the cost price, this made people think to feel strange, the channel cost of hardware vendor was very high, lays down the channel to need the huge manpower and resources, but maintained the channel to need to sell massive rooms for profits, therefore this was also one of reasons the hardware price stayed at a high level, what ability Easy Music Network and Muye Science and Technology had, can fall cost savings? This is its two. 而且,mango-me的价格逼近成本价,这就更让人觉得奇怪了,硬件销售的渠道成本很高,铺设渠道就需要庞大的人力物力,而维系渠道又需要出让大量利润空间,所以这也是硬件价格居高不下的原因之一,易听网和牧野科技有什么能耐,可以把这其中的成本节省掉？这是其二。 Had not heard the entire mp3 industry to the present Mango or Easy Music Network establish any specialty store, even is any special counter, was getting more and more near from the selling day of propaganda, but offline actually also had no shadow of channel, what channel when the time comes did they prepare with sell 100,000 Mangomi? This is its three. 整个mp3行业到现在都没有听说过mango或者易听网成立任何一家专卖店,甚至是任何一个专柜,距离宣传的发售日越来越近,可线下竟然又没有任何渠道的影子,到时候他们到底准备用什么渠道销售十万台mango-me？这是其三。 Above the synthesis three big questions, recombination the understanding of e-Commerce, the Boss Ma indistinct feeling, Mangomi should adopt the pattern of online sale, only on the wired sale can solve the issue of cost problem as well as marketing channel. 综合以上三大疑问,再结合自己对电子商务的理解,马老板隐约感觉,mango-me应该会采取线上销售的模式,只有线上销售能够解决成本问题以及销售渠道的问题。 But, an issue has not been solved, is the motive that does that what? Only to sell mp3? Is impossible, kills Boss Ma not to believe. 可是,还有一个问题没有解决,这么做的动机到底是什么？只为了卖mp3？不可能,打死马老板都不会相信。 To make e-Commerce? This possibility was big! 难道是为了做电子商务？这个可能性就非常大了！ Boss Ma ponders over, feeling Muye Science and Technology should want taking advantage of Easy Music Network, to make one with the music related Boss 2 platforms, simultaneously builds one with the music related hardware brand, in this case, can form an ecology chain, but his didn't expect, what he looks is ebay and PayPal, what Li Mu looks is Taobao and Alipay, everyone you copy him and I to copy you, is in itself in you have him, the fusion of within me has you, who does not use a manages creativity is first sprouts, so long as who wins finally in this creativity domain, who on is most awesome that.. 马老板思前想后,觉得牧野科技应该是想借着易听网,做一个和音乐相关的b二平台,同时打造一个和音乐有关的硬件品牌,这样的话,就能够形成一个生态链条,但是他没想到,他看的是ebay和paypal,李牧看的是淘宝和支付宝,大家你抄他、我抄你,本身就是个你中有他、我中有你的融合,不用管一个创意是谁先萌生出的,只要谁在这个创意领域里最后胜出,谁就是最牛逼的那个。 Boss Ma has made under the hand a small team pay attention to Easy Music Network, Muye Science and Technology as well as Mangomi recently, today is the day that Mangomi opens sells, Boss Ma are also very curious, in Muye Science and Technology this bottle gourd sells is what medicine, therefore he prepares and team that is responsible for paying attention to this series of issues works overtime specially together, has a look secret that today in selling of Mangomi has anything not to guess correctly. 马老板最近一直让手底下一个小团队关注着易听网、牧野科技以及mango-me,今天是mango-me开售的日子,马老板自己也很好奇,牧野科技这葫芦里卖的到底是什么药,于是他准备和专门负责关注这一系列问题的团队一起加班,看看今天mango-me的发售里到底有什么自己没猜到的秘密。 Li Mu treated in the Taobao net to around 5 : 00 left the team, a person walked. 李牧在淘宝网待到五点多就离开了团队,一个人走了。 Returns to the road in school first to telephone to Su Yingxue, approximately as good to meet her as the school entrance, then takes the cake together, later brothers of telephone message bedroom prepares the hotel to meet, besides five brothers of bedroom, Li Mu also invited Zhao Kang and his girlfriend, while this opportunity, everyone together gathering. 回学校的路上先是给苏映雪打了个电话,约好到学校门口接她,然后一起去取蛋糕,随后又电话通知寝室的哥们准备到饭店碰头,除了寝室的五个哥们之外,李牧还邀请了赵康和他的女朋友,趁着这个机会,大家一起聚一下。 Because the hotel leaves the school is not far, Li Mu has not then driven, after the car(riage) stops, walks to the school entrance, waits for Su Yingxue to come out. 由于饭店离学校不远,李牧便没有开车,把车停好之后步行到学校门口,等苏映雪出来。 Su Yingxue deliberately slid from the classroom ten minutes ahead of schedule, sees Li Mu, then said to him: „We first take the cake, then goes to the hotel to inform everyone to come the food well again.” 苏映雪刻意提前十分钟从教室溜了出来,一见李牧,便对他说:“咱俩先去取蛋糕,然后去饭店把菜点好再通知大家过来吧。” Li Mu simply said: „I let their 1 : 00 pm again, waits for my call.” 李牧便道:“那我让他们晚 1 点再出发,等我电话。” Su Yingxue is pulling Li Mu, two people arrived to a school not far cake room, Su Yingxue decided a fruit cake of large size to Li Mu, but also made one inscribe in the cake center with the chocolate sauce specially wished dear happy birthday, the inscription was a character: Snow. 苏映雪挽着李牧,两人来到离学校不远的一家蛋糕房,苏映雪给李牧定了一个大号的水果蛋糕,还专门让人用巧克力酱在蛋糕中央写上了祝亲爱的李牧快乐,落款是一个字:雪。 Two people arrived at the hotel, to order one table of vegetables/dishes together, after the hors d'oeuvres, Li Mu telephoning made everyone start toward here. 两人一起来到酒店、点好了一桌菜,在冷盘上来之后,李牧才打电话让大家开始往这边来。 The people who have been ready then arrived quickly one after another, Sun Jian, Liu Nian and Xue Jianfeng three were the light mixes, Wang Yanan must mother who fell ill in the hospital attendance, therefore Hu Zhengdao was also a person, only had Li Ya only to bring girlfriend Han Xiaoxiao, Zhao Kang brings girlfriend Wang Jia. 早就做好准备的众人很快便陆续抵达,孙坚、刘念和薛剑锋三个都是光混,王雅楠要在医院照顾生病的母亲,所以胡正道也是一个人,只有李亚唯带着女朋友韩潇潇,赵康带着女朋友王佳。 Su Yingxue adapts as Li Mu girlfriend very much appear here situation, words not many she, is usually warm to everyone today, inquired unceasingly everyone has, has anything that anything wants to eat to drink, especially cared to several female students especially, has a stance of Female lead person greatly. 苏映雪很适应以李牧女友的身份出现在这种场合里,平时话并不多的她,今天对每一个人都非常热情,不断询问大家有什么想吃的、有什么想喝的,尤其对几个女生格外关心,大有一副女主人的架势。 Several gentlemen want to drink a beer, therefore then greeted the service person on first ice beer, the liquor delivered, Li Ya only set out on own initiative the liquor, the one breath first opened seven bottles, sent one bottle to the gentleman present one by one. 几个男士都想喝点啤酒,于是便招呼服务员先上点冰啤,酒一送到,李亚唯就主动起身开酒,一口气就先开了七瓶,给在座的男士挨个发了一瓶。 Su Yingxue saw him to give Li Mu one bottle of beer, then only said to Li Ya: „Today do not let Li Mu drink, yesterday drank with you together, today makes him have a drink.” 苏映雪见他递给了李牧一瓶啤酒,便对李亚唯说道:“今天就别让李牧喝了,昨天跟你们一起都喝多了,今天让他喝点饮料吧。” Li Ya only said with a laugh: „Sister-in-law, the Brother Mu alcohol capacity is very good, knew that is so long I not to see him to get drunk, yesterday we walked, he was also all right, but also delivered to downstairs to come us.” 李亚唯笑着说:“嫂子,牧哥的酒量很好的,认识这么久我还没见他喝醉过,昨天我们走的时候,他也没啥事啊,还把我们送到楼下来着。” Li Mu thump, the heart said at heart badly, oneself forgot to confess one with them, but Li Ya only this opened mouth to suddenly come , was too rather quick. 李牧心里咯噔一下,心说坏了,自己忘了跟他们交代一声,而李亚唯这张嘴说来就来,未免也太快了。 ( To be continued.) (未完待续。)
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