RINAPE :: Volume #6

#514: Really was the day the dog

LNMTL needs user funding to survive Read More

Taobao net busy, while Li Mu starts with Brother Liu is the Taobao net gets online the final matters concerned that prepares the time, the domestic mp3 manufacturer has started the intense discussion in view of the Easy Music net as well as mango-me, mango-me is snatches bothering of everybody rice bowl obviously, this bothering will not receive industry in the welcome of any company, the alliance that on the contrary, its appearance, let hit the major factories that becomes firm has not been possible to break suddenly every day, all people have strengthened a faith, no matter before , how everybody competed, at present should unite as one, finds out the effective countermeasure, Contains the development of mango-me. r 淘宝网内部上上下下一片繁忙,正当李牧跟刘师兄开始为淘宝网上线的最后事宜做准备的时候,国内的mp3厂商针对易听网以及mango-me展开了激烈的讨论,mango-me明显是来抢大家饭碗的搅局者,这种搅局者不会受到业内任何一家公司的欢迎,相反,它的出现,让原本每天打来打去的各大厂家忽然之间成了坚不可破的联盟,所有人都坚定了一个信念,不管之前大家怎么竞争,眼下都应该团结一致,想出有效的应对策略,遏制mango-me的发展。r In the Yanjing mp3 brand held an industry in brief meeting, very early in the morning, person in charge of several mp3 brands meets in a convention center of Yanjing star class hotel, the participants arrive in full, everybody then started the intense discussion, first, everybody wants to know, this emergying mango brand is the enterprise of which family/home. r 在燕京的mp3品牌召开了一个业内碰头会,一大早,十几家mp3品牌的负责人在燕京一家星级酒店的会议中心碰面,与会人员一到齐,大家便开始了激烈的讨论,首先,大家都想知道,这个新出现的mango品牌到底是谁家的企业。r shortly after mango-me just started online propagandizes, in the mp3 profession basic on nobody knows the background of this sign, several little abilities industry in the big shot asks somebody to inquire everywhere had not inquired a reason why comes, but the Easy Music net they know actually, this company that is owned stocks by Muye Science and Technology and Baidu together, it can be said that the biological mother of mp3 profession. r mango-me刚启动线上宣传不久,mp3行业内根本就没有人知道这个牌子的来路,几个有点能耐的业内大佬到处托人打听也没打听出个所以然来,不过易听网他们倒是知道的,这个由牧野科技和百度共同持股的公司,可以说是mp3行业的亲娘。r Before the Easy Music net has not exposed mango-me, the entire mp3 profession regards as the Easy Music net the profession liberator and pusher, if not the emergence of Easy Music net, perhaps the mp3 spring must and other time, everybody rejoice again, in the network has such mp3 audition download(ing) website of overlord level, it made more users contact the digital music, subsequently gradually gave up cassette machine, personal stereo, cd machine and other traditional player devices, digitization destroying of equipment to traditional equipment was exceptionally powerful, once the user contacted the digitization, quick on by various convenient attractions of digitization, equipment of digitization also on. Will be getting more and more popular. r 在易听网没有曝光mango-me之前,整个mp3行业都把易听网视为行业救星和推动者,如果不是易听网的出现,恐怕mp3的春天还要再等一段时间,大家一直在庆幸,网络上有这么一个霸主级的mp3试听下载网站,它让更多的用户接触到了数字音乐,继而逐渐放弃了卡带机、随身听、cd机等传统播放设备,数字化的设备对传统设备的摧毁是异常强悍的,一旦用户接触了数字化,很快就会被数字化的多方面便捷吸引,数字化的设备也就。会越来越受欢迎。r But didn't expect Easy Music net profession pusher unexpectedly will change to become everybody present biggest competitor, moreover puts out one looks like nearly perfect product, even including price such perfect. r 可是没想到易听网这个行业推动者竟然会摇身一变成为大家眼下最大的竞争对手,而且还拿出一款看起来近乎完美的产品,甚至连价格都是这么的完美。r In the conference, the people of mp3 profession are wondering a matter, how mango-me this 368 Yuan selling price do. r 会议上,mp3行业的人都在纳闷一件事情,mango-me这个368元的售价是怎么做出来的。r One month of sales volume surpassed 200,000 mp3 brand person in charge saying: „We have custom-made 64 mb mp3 from OEM (original equipment manufacturer) supplier factory there at present, the cost definitely over 300 Yuan, terminal selling price definitely over 500 Yuan, to guarantee the channel business has the profit, our selling prices are impossible to be lower than 500 Yuan, so long as is below this price, either is we are in arrears, either is the channel and dealer is in arrears, but how this does mango achieve 368 this prices?” r 一个月销量超过200000台的mp3品牌负责人说:“我们眼下从代工厂那里定制64mb的mp3,成本肯定在300元以上,终端售价肯定在500元以上,为了保证渠道商有利润,我们的售价决不可能低于500元,只要低于这个价格,要么是我们亏钱,要么是渠道、经销商亏钱,可这个mango是怎么做到368这个价格的？”r person in charge of patriot similarly is also puzzled: „For the brand competes with Han, we have pulled down the profit of each link, forces to fall the 64 mb terminal selling price to 600, this mango-me us with Han is the brand competition time is more ruthless , this selling price estimated that is also higher than 3-4 ten Yuan compared with the cost price, such selects money , if counted various link costs and tax rates, they sell one at least to owe every time over a hundred Yuan to be passable, who will the issue be will do? Isn't this brain is sick?” r 爱国者的负责人也同样不解:“为了跟韩系品牌竞争,我们压低了各个环节的利润,才勉强把64mb的终端销售价格降到600以内,这个mango-me比我们跟韩系品牌竞争的时候还要狠,他这个售价估计也就比成本价高出三四十块钱,这么点钱如果算上各环节成本、税率,他们每卖一台至少要亏上百块钱才说得过去,问题是谁会这么干？这不是脑子有病吗？”r „We must clarify now, 368 prices are this mango decide, the Easy Music net decides, if mango decides, he truly is the brain is sick, but if the Easy Music net decides, that means that the Easy Music net from the mango customized product, other links is solved by Easy Music net, mango only needs to be responsible for producing goods, all channel costs are the Easy Music net undertake.” r “我们现在得弄清楚一点,368的价格到底是这个mango定的,还是易听网定的,如果是mango定的,那他确实是脑子有病,但如果是易听网定的,那是不是意味着易听网只是从mango定制产品,其他的环节由易听网自己来解决,mango只需要负责出货,所有的渠道成本都是易听网来承担。”r „Which does the Easy Music net come such big channel?” Lenovo mp3 sector person in charge said: „Everybody present was the old person in profession, everybody knows that at present constructs a nationwide scale the marketing channel difficultly, was better like us, at least we had the perfect marketing channel in the pc domain, but made the mp3 brand to one specially, laid down the difficulty and cost of channel is too big.” r “易听网哪来这么大的渠道？”联想mp3版块负责人说:“在座的各位都是行业内的老人了,大家都知道眼下建一个全国范围的销售渠道有多困难,像我们还好一些,起码在pc领域我们已经有了完善的销售渠道,但对一个专做mp3的品牌来说,铺设渠道的难度和成本都太大了。”r Some people said: „I did not understand very much, over the two days we have been asking around, so far has not heard any wind sound/rumor, several days arrive shortly mango-me sells, but their marketing channels do not have a sound, our dealer distributes land, almost in every electronic city has our business agent counter, but so far, has not seen with the mango-me related billboard including one.” r 有人接话道:“我也很不理解,这两天我们一直在到处打听,到目前为止还没有听到任何风声,眼看还有几天就到mango-me发售的时候了,但他们的销售渠道还是没有一点动静,我们的经销商分布全国各地,几乎每一个电子城里都有我们的代理商柜台,但是到目前为止,连一个和mango-me有关的广告牌都没看到过。”r person in charge of patriot said: „We again study them not to have the significance with any channel sale now, how the present is we to deal with the Easy Music net and this mango-me, over the two days the sales data of our terminal continued to decline, the mango-me advertisement promoted, our sales volumes fell almost 60%, this to our influences was really too big.” r 爱国者的负责人说:“我们现在再去研究他们到底用什么渠道销售已经没有意义了,眼下是我们怎么去应对易听网和这个mango-me,这两天我们终端的销售数据持续走低,mango-me的广告一推出,我们的销量就降了差不多60%,这对我们的影响实在是太大了。”r Market although originally has the competition, but everybody in following the situation of market discipline competes, is considered as on is fair friendly, is the emergence of Easy Music net and mango-me, rushes to set at the person simply in the deathtrap goal, if mango-me sells by this price, other brands really did not have the means of livelihood. r 原本的市场虽然有竞争,但大家都在遵循市场规律的情况下竞争,算得上是公平友好,可是易听网和mango-me的出现,简直就是奔着置人于死地的目标来的,如果mango-me真的以这个价格发售,其他品牌也就真的没活路了。r „Our two days terminal sales fell 70%!” Upright person in charge said resentfully: „368 prices, were the outward appearance shocking degree, mango-me successfully attract the attention of all latent mp3 users, this point have been able to look from their appointment numbers, this morning before , I also specially looked, the appointment quantity over 3 million, should be the latent mp3 users in present nation is paying attention to mango-me, and placed hopes in 6 th to buy, was good because of mango-me first only then 100,000, after these 100,000 were digested by the market, other users must draw back to ask next, chose our products.” r “我们这两天的终端销售降了七成！”方正负责人悻悻的说:“无论是368的价格,还是外观的惊艳程度,mango-me都成功吸引了所有潜在mp3用户的眼球,这一点从他们的预约数就可以看得出来,今天早晨来之前我还特意看了看,预约量已经超过3000000了,应该是眼下全国的潜在mp3用户都在关注mango-me,并且寄希望于6号可以买到,好在mango-me首批只有100000台,这100000台被市场消化掉之后,其他的用户还是要退而求其次,选择我们的产品。”r Lenovo person in charge suddenly eye one bright, said: „Whom does everybody has to know that what pattern the mango production link is? Do they have oneself production line? If not, what they look is which company OEM (original equipment manufacturer) supplier? At present the mainland and OEM (original equipment manufacturer) supplier factory in Taiwan even South Korea has the cooperation with everybody, particularly the OEM (original equipment manufacturer) supplier production line of mainland and Taiwan, basically 80% capacities gave everybody present to include our Lenovo, if we can find the mango OEM (original equipment manufacturer) supplier factory, to the manufacturer exerts pressure by the influence that we joined up, can definitely block its throat.” r 联想负责人忽然眼睛一亮,说:“大家有没有谁知道mango的生产环节是什么模式？他们有没有自己的生产线？如果没有,他们找的是哪家公司代工？眼下大陆、台湾甚至韩国的代工厂跟大家都有合作,尤其是大陆和台湾的代工生产线,基本上80%的产能都给了在座的各位包括我们联想自己,如果我们能够找到mango的代工厂,以我们联合起来的影响力给厂商施压,肯定能够扼住它的咽喉。”r A few words remind the dreamboat. r 一句话点醒梦中人。r The Lenovo person in charge words made everybody realize immediately the favorable turn was, so long as contained the mango output, what price it sold insufficient to fear, because the market demand was placed there . Moreover the demand was getting bigger and bigger, the mango price had the superiority again, if its capacity were insufficient, the majority of users need to purchase the product from other brand there as before. r 联想负责人的话让大家立刻意识到了转机所在,只要遏制住mango的产量,它卖什么样的价格都不足为惧,因为市场需求摆在那里,而且需求量越来越大,mango的价格再有优势,如果它产能不足的话,大部分的用户依旧需要从其他品牌那里购买产品。r Lenovo person in charge continues saying: „Estimated according to the ordinary circumstances, this mango should not have own capacity, so long as we found their OEM (original equipment manufacturer) supplier business, then the collective exerts pressure to the OEM (original equipment manufacturer) supplier factory, may thoroughly be cut off their sources of goods, opportunity that this they do not have, if they then arrange oneself production line, that and other product availabilities, it is estimated that must to next year after next.” r 联想负责人继续说道:“按照一般情况估计,这个mango应该还没有自己的产能,只要我们找到他们的代工商,然后集体向代工厂家施压,有可能就会彻底断掉他们的货源,这样的话他们也就没有起来的机会了,如果他们转而去筹备自己的生产线,那等他们的产品上市,估计都要到明年后年去了。”r The people are excited immediately, everybody had been disrupted the position by mango-me recently, thinks oneself as well as the entire profession is facing a vicious invader, but everybody sits together now after discussed that the people realized, even if mango-me had such low price, such formidable competitive power, it also as before had the giant short board, once the capacity could not follow, it looked like did not have the armored vehicle of fuel oil, even though the strength were tyrannical, feared that was also can only break down and unable to move same place. r 众人立刻兴奋起来,大家最近都被mango-me打乱了阵脚,认为自己以及整个行业都面临着一个凶狠的侵略者,但是现在大家坐在一起讨论之后,众人才意识到,即便mango-me有这么低的价格、这么强大的竞争力,它也依旧是有巨大短板的,一旦产能跟不上,它就像是没了燃油的装甲车,纵使实力再强横,怕是也只能原地趴窝、动弹不得。r ...... R ……r Meanwhile, the mainland and Taiwan are the mango OEM (original equipment manufacturer) supplier two enterprises are also quite anxious. r 与此同时,大陆、台湾为mango代工的两家企业也颇为焦虑。r They are responsible for producing in signing on demand, but does not know the customer future operation strategy, after the Easy Music net mango-me advertisement will hang, the manufacturer understands the company that original will cooperate actually has to subvert the profession the wild ambition, the fixed price of mango-me without a doubt will become the sworn enemy of entire profession, but their majority of orders and profits will come from other brands, they also realized, if mango-me will go on the market, if the profits of other brands were affected greatly, if they know that oneself will be the mango-me OEM (original equipment manufacturer) supplier factory, can perhaps send a punitive expedition. r 他们在签约的时候只是负责按需生产,但并不知道客户将来的运营策略,易听网mango-me的广告挂出来之后,厂商才明白原来自己合作的这家公司竟然有着颠覆行业的狼子野心,mango-me的这个定价毫无疑问会成为整个行业的死对头,而他们大部分的订单和利润都来自于其他品牌,他们也意识到,如果mango-me上市,如果其他品牌的利润大受影响,如果他们知道自己是mango-me的代工厂,恐怕一定会来兴师问罪。r didn't expect, this thought quickly became the reality. r 没想到,这个念头很快就变成了现实。r Dozens mp3 manufacturers commonly look for clue, merely one morning free time, the mainland and Taiwan these two were mango makes the OEM (original equipment manufacturer) supplier enterprise to be dug, afterward had the company of cooperation to write to accuse two enterprises with them one by one to help a tyrant do evil, and has given extremely strong solution: If they do not stop giving mango OEM (original equipment manufacturer) supplier immediately, other enterprises jointly will terminate and their OEM (original equipment manufacturer) supplier contract. r 几十家mp3厂商共同寻找线索,仅仅一个上午的工夫,大陆、台湾这两家为mango做代工的企业就被挖了出来,随后各个与他们有合作关系的公司都纷纷发函指责两家企业助纣为虐,并且给出了极其强硬的解决办法:如果他们不立刻停止给mango的代工,其他企业就会联合终止与他们的代工合同。r Two OEM (original equipment manufacturer) supplier manufacturer feelings were the day the dog were likely ordinary, what truth did mango do the price war to have the egg to relate Ah? these many manufacturers with oneself to join up to exert pressure this to oneself is? r 两家代工厂商感觉像是日了狗一般郁闷,mango搞价格战跟自己有蛋关系啊？这么多厂商联合起来给自己施压这是什么道理？r Not is only these OEM (original equipment manufacturer) supplier super clients is interrogating itself, these same are the mp3 OEM (original equipment manufacturer) supplier colleague also to interrogate why asked them to with mango this profession bothering cooperation, if mango ruined the profession, or will draw the profit point of future profession to the extremely low condition, lost , was not only these mp3 brands, their these OEM (original equipment manufacturer) supplier manufacturer. r 不光是这些代工大客户在质问自己,就连那些一样做mp3代工的同行也都纷纷质问,问他们为什么要跟mango这种行业搅局者合作,如果mango真的把行业毁掉,或者把将来行业的利润点拉到极低的状态,受损失的不光是那些mp3品牌,还有他们这些代工厂商。r Two OEM (original equipment manufacturer) supplier manufacturers then realized, when industry in knows oneself are mango OEM (original equipment manufacturer) supplier, they became the public enemies in profession. r 两家代工厂商这才意识到,在业内知道自己为mango代工的时候,他们就已经成为行业内的公敌了。r They can not pay attention to clamoring and protest of colleague, the manufacturer that but these join up, has basically occupied them beside all orders except mango, if they terminate the cooperation, next may really probably play to pound, at this time, two OEM (original equipment manufacturer) supplier enterprises one idea, hopes at heart can pretend non-involvement the responsibility with mango as soon as possible, no one thinks, because mango becomes the people's public enemies in profession. r 他们可以不理会同行的叫嚣和抗议,但是这些联合起来的厂商,基本上占了他们除去mango之外的所有订单,如果他们真的终止合作,那自己下一步可就真要玩砸了,这个时候,两家代工企业的心里都只有一个想法,希望能够尽快跟mango撇清干系,谁也不想因为mango成为行业内的全民公敌。r Makes OEM (original equipment manufacturer) supplier to mango, does not compare to give other brands to make OEM (original equipment manufacturer) supplier to gain many, but must be besieged by other brands, these two OEM (original equipment manufacturer) supplier factories have bitter not being able to say at heart, felt that likely by mango to the pit, or by mango implicating, for them, in their mind the best solution, after is this large stock of goods finishes, with mango did not cooperate, but they realized at this time, on oneself really each one also has the Muye Science and Technology 1 million mango-me OEM (original equipment manufacturer) supplier contracts. r 给mango做代工,并不比给其他品牌做代工多赚多少,还要被其他品牌围攻,这两家代工厂心里也是有苦说不出,感觉像是被mango给坑了,或者是被mango给牵连了,对他们来说,他们心目中最好的解决办法,就是这批货完工之后,再不跟mango合作了,但是这时候他们才意识到,自己身上竟然各自还有牧野科技1000000台mango-me的代工合同。r Lin Qingya initially gave the wraps under these two OEM (original equipment manufacturer) supplier factories to prevent them reneges on a promise, Muye Science and Technology paid 20 million earnest money to exit according to each ten Yuan price, if two enterprises want to renege on a promise, that must compensate ten times of earnest money to take the penalty, in addition about three hundred million, will kill them unable to pay these much money...... r 林清雅当初给这两家代工厂下的套就是为了防止他们反悔,牧野科技按照每台十元的价格支付了20000000定金出去,如果两家企业想反悔,那就必须补偿十倍的定金作为违约金,加起来将近三个亿,打死他们也付不起这么多的钱……r ( To be continued.) (未完待续。)
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