RINAPE :: Volume #6

#511: Li Mu's in 2002

LNMTL needs user funding to survive Read More

To the jobholders of domestic mp3 industry, welcomes their first earthquake today. 对国内mp3行业的从业人员来说,今天迎来了他们的第一场大地震。 Easy Music Network pulls up together the banner advertisement in the home page suddenly, announced that they and Mango brand cooperation and will decide the making lithograph plates mp3 player soon to sell from Mango custom-made Easy Music Network, YY will start is the Easy Music Network platform, gave the pop-up window recommendation specially, gathered mass users. 易听网忽然在首页拉起一道横幅广告,宣布他们和mango品牌合作、从mango定制的易听网定制版mp3播放器即将发售了,就连yy都开始为易听网站台,专门给了弹窗推荐,聚拢了大量用户。 This estimate the first time is the domestic mp3 manufacturer and domestic mp3 amateur saw so gorgeous visual advertisement, nine color p3 are centered on the black, scarlet orange olivine in left and azure bluish violet silver in right, matches the dark gray metal sense of reality the bottom color, the entire poster seems exceptionally high-end, really can attract the attention. 这估计是国内mp3厂商、国内mp3爱好者第一次见到如此绚丽的视觉广告,九种颜色的p3以黑色为中心,赤橙黄绿在左、青蓝紫银在右,搭配灰黑金属质感的底色,整个宣传海报显得异常高端,实在是太能抓住眼球了。 In this banner advertisement, this model of 64 m Boss player that is defined as Mangomi shocking everyone, but its selling price, is to make all Renmin drop the eyeglasses. 在这个横幅广告上,这款被定义为mango-me的64mb播放器惊艳了所有人,而它的售价,更是让所有人大跌眼镜。 The Mangomi selling price is only 368 Yuan, must know that at present mixed sign most small advantage 64 m Boss player selling price probably about 550 Yuan, a first-year university student sign at least needs in 600 multi-, 368 mp3 player small advantage to arrive simply unthinkably, moreover Mangomi also delivers a very attractive earphone free, the necessary earphone color is like the fuselage color, nine colors may elect. mango-me的售价仅为368元,要知道目前杂牌子最便宜的64mb播放器售价大概在550元左右,大一点的牌子至少要在六百多元,368的mp3播放器简直便宜到匪夷所思,而且mango-me还免费送一条非常漂亮的耳机,配套的耳机颜色和机身颜色一样,也有九种色彩可选。 In addition, Easy Music Network also announced that the Mangomi quantities of first batch of sale are only 100,000, first come , first served, sells out stops. 除此之外,易听网还宣布首批销售的mango-me数量仅为十万台,先到先得,售完即止。 Suddenly, Mangomi attracted the attention of lots of netizen, plans to buy mp3, or moves in the users who mp3 is interested, Mangomi outlook instant kill in all market conditions in the similar product of selling, let alone it in similar product small advantage compared with the market is not a tiny bit, such mp3 player, the user could not find the reason to reject. 一时间,mango-me吸引了大量网友的关注,很多计划买mp3,或者对mp3感兴趣的用户都动了心,mango-me的外型秒杀了一切市面上在售的同类型产品,更何况它比市面上同类型的产品便宜了不是一点半点,这样的mp3播放器,用户找不到理由来拒绝。 However, Easy Music Network seems to be keeping guessing intentionally, no one knows how can buy this Mangomi, at present it makes an appointment on Easy Music Network, any Easy Music Network registration user can book Mangomi, and obtains 12 appointment codes, books the code not to need to spend, does not force to request to purchase Mangomi, but if the user wants to buy Mangomi, must make an appointment ahead of time also has the specific appointment code. 不过,易听网似乎在故意卖关子,没人知道到底怎么才能买到这款mango-me,眼下它只是在易听网上进行预约,任何易听网的注册用户都可以预约mango-me,并且得到一个十二位的预约码,预约码不用花钱,也不强制要求一定要购买mango-me,但如果用户想买mango-me的话,就必须要提前预约并且拥有特定的预约码。 However, as for the issue how the appointment code should use, Easy Music Network has not given any prompt, they said, June 6 , 8 : 00 pm formally started the sale, the appointment user may 7:50 open the Easy Music Network waiting to sell before the evening of June 6 officially. 不过,至于预约码该如何使用的问题,易听网也没有给出任何提示,他们只是说,6月6日晚 8 点正式启动销售,预约用户可在6月6日晚7点50分之前打开易听网等待正式发售。 Zhao Kang water army moves at the right moment, at this time like the virus, propagandized Mangomi everywhere, as well as Mangomi and price and contour of competitor product, as well as various parameter contrasts, without a doubt, the Mangomi performance-to-price ratio, to below 700 Yuan mp3 player was the complete steamroll . Moreover, even if these used the 128 m Boss big memory high-capacity mp3, merely was still bigger than the Mangomi capacity, other convenience had no way to compare as before. 赵康的水军适时而动,在这个时候像病毒一样,到处宣传mango-me,以及mango-me和竞争对手产品的价格、外形、以及各项参数对比,毫无疑问,mango-me的性价比,对七百元以下的mp3播放器是完全碾压的,而且,即便是那些采用128mb大内存的高容量mp3,也仅仅是比mango-me的容量大而已,其他的方便依旧没法比。 mp3 is not the high-tech product, most products use the same chip and same decoding standard, can only differentiate from the performance is also the memory, remaining is the brand, price and outward appearance, the Mangomi difference on the difference in the brand not well-known, but Easy Music Network made up for Mango not to have the flaw of brand to a certain extent, as for the price and outward appearance, Mangomi did not fear any opponent. mp3本来就不是什么高科技产品,大部分产品都采用相同的芯片、相同的解码标准,从性能上唯一能够区分的也就是内存了,剩下的就是品牌、价格以及外观,mango-me差就差在品牌不知名,但是易听网在某种程度上弥补了mango没有品牌知名度的缺陷,至于价格和外观,mango-me不惧怕任何对手。 That is higher much the performance-to-price ratio based on Mangomi, matches the vigorous propaganda and water army linkage of Easy Music Network and YY again, the effect of propaganda is exceptionally evident, short one day , the Mangomi appointment population achieved 2.18 million, not only this lets Li Mu surprisedly, makes the mp3 manufacturer have a big shock! 基于mango-me那高得出奇的性价比,再搭配易听网和yy的大力宣传以及水军联动,宣传的效果异常显著,短短一天的时间,mango-me的预约人数就达到了218万,这不但让李牧惊讶不已,也让mp3厂商大惊失色！ although appointment almost zero threshold, but Li Mu didn't expect appointment population achieving in a short time so will also be high, but, he to booking the conversion rate of population somewhat worried as before, some later generation domestic cell phone brands sell in advance in Jingdong ahead of time, the appointment population frequently is several million, but opens truly sells, the actual conversion rate 1% may not even achieve, but Mangomi this product sincerity is full, in addition mp3 is continuing now fiery, in the Li Mu subconscious believes, the Mangomi conversion rate should not be bad. 虽然预约几乎零门槛,但李牧也没想到预约人数会在短时间内的达到这么高,但是,他对预约人数的转化率依旧还是有些担心,后世一些国产手机品牌在京东提前预售,预约人数动辄都是几百万,但真正开售的时候,实际转化率甚至连1%都不一定能够达到,不过mango-me这款产品诚意满满,再加上现在mp3正在持续火热,李牧潜意识里认为,mango-me的转化率应该不会太差。 That night, the mp3 manufacturer and dealer collective lost sleep, they have not experienced the age of e-Commerce empty boasting, does not know that at present the moisture content of this data big, this 2,000,000-3,000,000 appointment truly frightened them. 当天晚上,mp3厂商、经销商集体失眠,他们没经历过电商浮夸的年代,不知道眼前这份数据的水分有多大,这2,000,000-3,000,000的预约量确实吓到了他们。 However in the industry was also discussing, the Easy Music Network shop goods channel is what situation, why their dealer has not received any related message. 不过行业内也在讨论,易听网的铺货渠道到底是什么情况,为什么他们的经销商没有收到任何相关消息。 the mp3 manufacturer's present shop goods channel is as precise as the counter, sinks from always the generation and city generation to the counter of some shop and some electronic city, therefore the floor knew about the industry trend, generally, electronic city which counter was attained by the seller of which brand, the speed of this information transmit is fast, but from the manufacturer to the seller, no one has heard at present Mango this brand, no one has seen its shop and counter, no one knows that he prepares with what way shop goods, first batch of sells 100,000, this basically is middle-grade mp3 brand one month of nation. Total sales volume. mp3厂商眼下的铺货渠道都是精确到柜台的,从总代、市代一路下沉到某个门店、某个电子城的柜台,所以底层对行业动态非常了解,一般情况下,电子城哪个柜台被哪个品牌的销售商拿到,这种消息传递的速度非常快,但是眼下从厂商到销售商,没人听说过mango这个品牌,没人见过它的门店和柜台,谁也不知道他到底准备用什么方式铺货,首批发售十万台,这基本上是一个中档mp3品牌一个月的全国总销量了。 To Li Mu, Easy Music Network and Mango the biggest duty paves the way for the Taobao net at present, next is their own problems of development, therefore, he does not prepare to disclose that temporarily any with the Taobao net related news, first attracts the user to pay attention with Mangomi, when the time comes guides Taobao the user directly, the Alipay same time completes to pay the support of channel, this matter successed when conditions are ripe. 对李牧来说,易听网和mango眼下最大的任务是为淘宝网铺路,其次才是它们自身的发展问题,所以,他暂时不准备透露任何与淘宝网有关的讯息,先用mango-me来吸引用户关注,到时候直接把用户导向淘宝,支付宝同时间做好支付渠道的支撑,这件事情就水到渠成了。 If places in 2016, asked casually any internet person, can make Online shopping to explode in 2002 with what means that moreover frequently is the moon/month sales volume tens of thousands even several hundred thousand explodes, the opposite party thinks certainly that the quizzer brain was silly, in 2002, the Internet users user also overflowed 60 million, the e-Commerce pattern is tedious, popular rate is low, how possibly online to make to explode. 如果放在2016年,随便问任何一个互联网人,用什么办法能够在2002年做网购爆品,而且是动辄月销量几万甚至几十万的爆品,对方一定会认为提问者脑子傻了,在2002年,网民用户还没过六千万,电子商务的模式繁琐、普及率低,怎么可能在网上做出爆品。 However, this time in 2002, has been different from previous life in 2002. 但是,此时的2002年,与上辈子的2002年已经有所不同。 The appearance of Easy Music Network, the certain extent accelerated the mp3 audition and download(ing) even is the development process of mp3 player hardware ; 易听网的出现,一定程度加速了mp3试听、下载甚至是mp3播放器硬件的发展进程; Appearance of Tieba (Post It), promoted the domestic Internet users number to a certain extent, was the expanded present Internet users scale contributed an own strength ; 贴吧的出现,又在一定程度上提升了国内的网民数量,为扩大眼下的网民规模贡献了自己的一份力; The appearance of Happy Farm, changed the present stage people's deep love to Game, many have not bumped the middle-aged even middle-aged person and old person of computer, because this Game transformed the Internet users, can say, also has millions of users not to activate YY Happy Farm to the present, showed sufficiently, this group of users were the pure farm users ; 开心农场的出现,更加改变了现阶段群众对游戏的热爱,多少从来没有碰过电脑的中年甚至中老年人,因为这款游戏转变成了网民,可以说,开心农场到现在还有数以百万计的用户没有激活yy,足以证明,这批用户就是纯粹的农场用户; 3321 appearances, let the social nucleus class , after is 80, child's parental class starts to contact internet ; 3321的出现,让社会中坚力量阶层,也就是80后孩子的父母阶层开始接触互联网; Appearance of Alipay, makes the social nucleus class that 3321 develop the online payment first group of seed users, in addition, but also trained large quantities of present age university to live the user, and created the income, to have university of autarchy ability to live the user on 3321, these are also now the payment user communities on internet ; Alipay starts to connect 《Legend》 this third party business, further increased the present Alipay user scale ; 支付宝的出现,又让3321发展出来的社会中坚力量阶层成为了网络支付的第一批种子用户,除此之外,还培养了一大批当代大学生用户,并且是在3321上创造收入、具备经济独立能力的大学生用户,这些也是当今互联网上的支付用户群体;紧接着,支付宝开始接入《传奇》这种第三方商家,进一步增加了眼下的支付宝用户规模; The appearance of YY promoted the present Internet users scale, being all the rage of YY Group, making the online public relations turn into the community public relations overnight, one has not contacted the internet user in large numbers, became the Internet users for the community public relations ; yy的出现更加提升了眼下的网民规模,yy群的风靡,让网上社交一夜之间变成了群体社交,又有一大批没有接触互联网的用户,为了群体社交而成为网民; Afterward, Happy Farm and YY value-added product catches up together, lifted directly ten million/countless the magnitude of user the Alipay user, in other words, present Alipay the link 10 million people of bankcards, this scale, is Ali realizes in the second year that 2004 and Alipay got online. 随后,开心农场和yy的增值产品共同发力,将支付宝用户直接托举到了千万用户的量级,也就是说,现在的支付宝已经联通了一千万人的银行卡,这个规模,是阿里在2004年、支付宝上线的第二年才堪堪实现的。 The Li Mu rebirth came back, handled so many things, is articulating a point of knitting such huge the big net that and was linked together , has turned changing beyond all recognition that previous life 2002 internet revised was his in 2002. 李牧重生回来,做了这么多事情,一环接着一环的编织下了这么庞大且环环相扣的大网,早已经把上辈子2002年的互联网修改的面目全非、变成了属于他的2002年。 Some matters were very difficult to realize in previous life in 2002, but placed Li Mu's in 2002, all became simple many. 有些事在上辈子的2002年很难实现,但放在李牧的2002年,一切就变得简单多了。 ...... …… Mangomi attracts countless people pay attention, the important matter of another global attention happened. mango-me吸引无数人关注的时候,另一件全球关注的大事发生了。 In 2002 the competition of Japan & South Korea World Cup Finals circle formally started. 2002年日韩世界杯决赛圈的比赛正式开始。 The China men's football team history breaks in World Cup Finals circle for the first time, all the people's heat degree to the soccer reached the peak. 华夏男子足球队历史首次冲入世界杯决赛圈,全民对足球的热度达到了巅峰。 Several brothers of Li Mu bedroom start almost not to fall from the first game, the bedroom could not look, everyone went to the cafeteria, or went to the extracurricular small restaurant, but the person who went to these places to watch the ball game is really many, therefore everyone discussed that considered to collect money in extracurricular to rent one small apartment, every day had the competition to run to watch the live broadcast together. 李牧寝室的几个哥们从揭幕战开始就几乎场场不落,寝室看不了,大家就去食堂,或者去校外小饭馆,但是去这几个地方看球的人实在是太多了,于是大家就商量着想凑钱在校外租了一套小公寓,每天一有比赛就可以跑过去一起看直播。 Like Liu Nian, Sun Jian as well as Hu Zhengdao, do not dare is so luxurious, but since had 3321, these family condition comparisons are beset with problems was also more spacious, therefore everyone collective action time, spends also each other to be able to keep up with the rhythm. 像刘念、孙坚以及胡正道,原本是不敢这么奢侈的,但自从有了3321之后,这几个家庭条件比较捉襟见肘的也都宽绰了许多,所以大家集体行动的时候,花钱也就彼此都能跟得上节奏。 Li Mu many days have not gone to the school, these people discussed the matter that rents a room with has not calculated Li Mu, Li Ya only need telephone to Li Mu actually, actually not to let Li Mu collects the member, but felt, Li Mu does not appear, everyone almost must forget also to have this one to sleep together brothers. 李牧好多天没去学校了,这几人商量租房的事情也没跟把李牧算进来,倒是李亚唯非要给李牧打电话,倒不是为了让李牧凑份子,而是觉得,李牧再不出现,大家就差不多要忘了还有这个一个同寝哥们。 Li Mu receives Li Ya call only, heard that after several people prepare to rent a room to watch the ball game, slightly one surprised, later said with a smile: „Do not rent a room, I rented the suite in east entrance neighborhood, goes to that to look.” 李牧接到李亚唯的电话,听说几个人准备租房看球之后,略一惊讶,随后笑道:“你们就别租房了,我在东门口的小区租了套房,去那看吧。” Everyone knows that Li Mu definitely in extracurricular rented a room, a Li Mu such saying, Li Ya did not only feel surprised, but asked Li Mu: „There we go to look that the ball can disturb you with the sister-in-law.” 大家都知道李牧肯定在校外租房了,李牧这么一说,李亚唯也不觉得惊讶,只是问李牧:“我们去那儿看球会不会太打扰你跟嫂子啊。” Li Mu said: „Few his mother idle talk, fate ball when?” 李牧说:“少他妈废话,下场球什么时间？” „7 : 30 pm, Spain to Slovenia.” “今晚七点半,西班牙对斯洛文尼亚。” Li Mu said: „Ok, your seven o'clock arrive at Yucheng Garden in school east gate, then give me the telephone.” 李牧说:“行,你们七点钟到学校东门的裕城花园,然后给我电话。” ( To be continued.) (未完待续。)
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