RINAPE :: Volume #6

#510: The hungry marketing + sells in advance the pattern 【Asked the monthly ticket!】

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Next morning, Li Mu convenes Kong Lingyu, Lin Qingya, Ding Jian and Easy Music Network team in own office meets, communicates the mangp3 player pre-sale preparation. 翌日一早,李牧在自己的办公室召集孔令宇、林清雅、丁健以及易听网的团队开会,沟通mangp3播放器售前的准备。 Gets online from the Taobao net shortly also one week, big 6 approve total 31,000 mp3 to produce goods with the Taiwan two OEM (original equipment manufacturer) supplier factories, in three days can transport to Yanjing, the selling rhythm that Li Mu establishes provisionally first is in the Easy Music Network start appointment, then and other June 6 Taobao nets got online started the sale on the same day, one week later, was about June 13 starts the goods. 眼看距离淘宝网上线还有一个多礼拜,大六和台湾两家代工厂批共计三万一千台mp3已经出货,三天内就可以运抵燕京,李牧暂定的售节奏是先在易听网启动预约,然后再等6月6日淘宝网上线当天启动销售,一个星期之后,也就是6月13号左右开始货。 Passed this period of time, the OEM (original equipment manufacturer) supplier manufacturer must coordinate the capacity and arranged productive plan and die sinking, the sample, reproduces the first large stock of goods, therefore the efficiency is relatively slow, but after these preparatory work complete, in the future every week can hand over substandard goods, moreover 2 million contracts are tying up them, in the future they will apportion the Mango capacity to be getting more and more, in this case, Li Mu had from present on June 13 about 20 days of buffer periods, approved can lose 100,000 shares to the market directly comes up. 已经过去的这段时间,代工厂商要协调产能、安排生产计划、开模、出样品,再生产第一批货,所以效率相对较慢,但是这些准备工作做完之后,往后每个星期都可以交一次货,而且还有一个两百万台的合约捆绑着他们,往后他们分给mango的产能会越来越多,这样的话,李牧有从现在道6月13号将近二十天的缓冲期,批就可以直接把十万台的份额都丢到市场上去。 The Li Mu's idea is, on June 1 officially in Easy Music Network and YY synchronization exposure, content of exposure including mangp3 player contour, parameter and selling price, but does not expose the marketing channel only, in other words, the user only knows that Muye Science and Technology had custom-made a number of very fashionable mp3 to prepare to sell . Moreover the price basically was about the 40% discount of current price on market, but is not knowing that what form sell Easy Music Network will use . Moreover the Easy Music Network batch only sold 100,000 machines, must wait till will open the sales model on June 6, but, the user of being interested can first make an appointment, because only then the appointment user had the opportunity to purchase on June 6 to mangp3. 李牧的想法是,6月1日正式在易听网和yy同步曝光,曝光的内容包括mangp3播放器的外形、参数、售价,但是唯独不曝光销售渠道,也就是说,用户只会知道牧野科技定制了一批非常时尚的mp3准备出售,而且价格基本是市场价的六折左右,但不在知道易听网会用什么样的形式出售,而且易听网批只出售十万台机器,要等到6月6日才会开启销售模式,但是,感兴趣的用户可以先预约,因为只有预约用户才有机会在6月6日购买到mangp3。 Then, can first probably stir the news of muddy mp3 market to release Easy Music Network, stirs the controversy at the same time will not expose the Taobao net, all want, when the Taobao net gets online will reveal the truth. 如此一来,就能先把易听网要搅浑mp3市场的消息释放出去,引起轩然大波的同时又不会暴露淘宝网,一切要等到淘宝网上线的时候才会真相大白。 The people who are who attended sell in advance some too not to understand to Li Mu's why is not quite clear must first make the user make an appointment, then can order the purchase, this pattern also no one has used at present. 参加会议的众人对李牧的预售有些不太理解,不太明白为什么要先让用户预约,然后才能下单购买,这种模式眼下还没有人用过。 Li Mu comes back when the age rebirth that e-Commerce all flowers blooms together, various internet marketing strategies he, even if has not done is still commonly seen, hungry marketing that Xiaomi plays, Tmall and Jingdong pair 11 preheating the selling in advance pattern that plays has the advantages respectively, therefore Li Mu this time prepares to play a hungry marketing + to sell in advance the pattern the complex compound. 李牧是在电子商务百花齐放的年代重生回来的,各种互联网营销策略他就算没做过也都司空见惯了,无论是小米玩的饥饿营销,还是天猫、京东双11预热时玩的预售模式都是各有利弊,所以李牧这次准备玩一个饥饿营销+预售模式的综合体。 First with the Xiaomi repertoire, propagandizes own product to have wantonly well, to design multi- awesome and hardware to be powerful, price to be materially beneficial, wishing one could is sells one to owe half, after the curiosity and enthusiasm of user transfer, then tells them, I approve prepare goods, only then 100,000, looked that this meaning is is very definitely difficult to snatch, is unimportant, you can first make an appointment, make an appointment do not need to spend, but only makes an appointment has to rush to purchase the qualifications, on June 6 on that day you had the opportunity to rush to purchase my product. 先用小米的套路,大肆宣传自己的产品有多么多么的好、设计多牛逼、硬件多给力、价格多实惠,恨不得是卖一台亏半台,把用户的好奇心和积极性调动起来之后,再告诉他们,我批备货只有十万台,看这意思是肯定很难抢,不要紧的,你可以先来预约,预约不用花钱,但只有预约才有抢购资格,6月6号那天你才有机会抢购我的产品。 Therefore, Li Mu first incarnation internet marketing big, gave on oneself core team a vivid and far-sighted e-Commerce marketing curriculum. 于是,李牧第一次化身互联网营销大咖,给自己的核心团队上了一堂生动而又极具前瞻性的电子商务营销课程。 Li Mu said: „You, so long as remembers, foreign propaganda time, our products forever are best, moreover must learn the weak point to compare with our strong points go to with competing, so long as is our superior domains, felt relieved bold boasted, if comes across our athletic event in which one is weak, then enhances strong points and avoids weaknesses on the learned, kept silent.” 李牧说:“你们只要记住一点,对外宣传的时候,我们的产品永远是最好的,而且一定要学会用我们的长处去跟竞品的短处做比较,只要是我们的优势领域,就放心大胆的去吹嘘,如果遇到我们的弱项,那就学会扬长避短,只字不提。” „Once our products were accepted by the user, we must show the stance of hoarding as a rare commodity, approves opens 100,000 Mango mp3, in three minutes must be been clean by instant kill, let the user feeling of all not having bought: Cannot buy suffers a loss!” “一旦我们的产品被用户所接受,我们就要表现出奇货可居的姿态,批开放十万台芒果mp3,三分钟内必须被秒杀干净,让所有没买到的用户心里有一种感觉:买不到就是吃亏！” Ding Jian asked Li Mu: „Chief Li, what to do if in three minutes the user doesn't have instant kill to be clean?” 丁健问李牧:“李总,如果三分钟内用户没有秒杀干净怎么办？” Li Mu stares: „That makes the product by the instant kill clean false appearance! Even if gets online for three minutes only to sell 10,000 even 5000, you must stop selling from system immediately, presents to everyone been sold out prompt!” 李牧一瞪眼:“那就制造出产品被秒杀干净的假象！哪怕上线三分钟只卖出去一万台甚至五千台,你们也要立刻从系统上停止售,呈现给所有人一个已经售罄的提示！” Kong Lingyu gawked staring: „Boss, isn't this counterfeits?” 孔令宇愣了愣:“波ss,这不是作假吗？” Li Mu asked him: „Downstairs south of the Yangtze River Tannery from said half a month ago was last day, said half a month continually, how this phenomenon did you see?” 李牧问他:“楼下江南皮革厂从半个月前就说是最后一天了,一连说了半个月,这个现象你怎么看？” Kong Lingyu said awkwardly: „I do not believe from the start, looked that does not look.” 孔令宇尴尬的说:“我压根不信啊,连看都不看。” Li Mu said: „That is you, they said every day oneself are last day, his potential subscriber will fix your type radically every day will pass through here person to exclude, if First Day you have not swallowed the bait, you never will be his potential customer, his potential customer, will be these people of every day's first way shop entrance, they will be the true potential subscribers, so long as maintained the potential subscriber, he can make money, so long as he can make money, he will continue to open a shop here, was still talks into every day is last day, when this place really could not make money., When is he leaves.” 李牧说:“那是你,他们每天都说自己是最后一天,他的潜在用户根本就把你这种每天都固定会经过这里的人排除在外了,如果第一天你没上钩,你就永远不是他的潜在客户,他的潜在客户,是每天第一次途径店门口的那些人,他们才是真正的潜在用户,只要把潜在用户维护好了,他就能赚钱,他只要能赚钱,他就会继续在这里开店,仍旧是把每一天说成是最后一天,什么时候这个地方真的赚不到钱了,什么时候才是他走人的时候。” Kong Lingyu said: „But we are not the small merchants, we such big company, if also does that......” 孔令宇说:“可是咱们不是小商贩啊,咱们这么大的公司,如果还这么做……” Li Mu said seriously: „To make the marketing, do not have any pressure, how you must centralized to make the user be interested in your product all energy, naturally, in the process of propaganda, can exaggerate appropriately, but cannot the infinite exaggeration.” 李牧郑重其事的说:“想做市场营销,你们就不要有任何心理压力,你要把所有的精力集中到如何让用户对你的产品感兴趣,当然,在宣传的过程中,可以适当夸大,但也不能无限的夸大。” Saying, Li Mu was also saying: „Rushed to purchase matter defers to is done, June 6 , 8 : 00 pm that I said that the Taobao net gets online officially, at exactly 8 : 00 Mango Easy Music Network flagship stores get online synchronously, and opening sale, 8:03, regardless of sells many, the onstage must demonstrate to be sold out time, making the user wait for next rushing to purchase patiently, only by doing so, can build the halo that our product hoards as a rare commodity in the market, lets more person attention and attraction more potential subscribers.” 说着,李牧又道:“抢购的事情就按照我说的去做,6月6日晚 8 点,淘宝网正式上线,八点整mango易听网旗舰店同步上线并且开启销售,八点零三分无论卖出去多少台,前台一定要显示售罄,让用户耐心等待下一次的抢购,只有这样,才能在市场上营造出我们产品奇货可居的光环,让更多人关注、吸引更多的潜在用户。” Some although people are also not too intense Li Mu's meanings, but since this is the Li Mu's order, everyone also indicates to observe immediately. 虽然有人还不是太激烈李牧的意思,但既然这已经是李牧的命令,大家也都立刻表示遵守。 Li Mu also said: „Ding Jian, you must communicate over the two days again with the leadership of express Yanjing postal service, must make their Express Mail Service businesses full power support our logistics links when the time comes.” 李牧又说:“丁健,这两天你要再跟快递燕京邮政的领导沟通好,务必要让他们的ems业务到时候全力支持我们的物流环节。” The present logistics is backward, in civil express company that in the future will all flowers bloom together, most present has not established, started is also ZJS Express, STO Express and SF Express, at present the ZJS Express strength is strongest, the STO Express next best, SF Express is still concentrating on Pearl River Delta and small cake of Shenzhen and Hong Kong express item, the strategic direction was unable to adjust, therefore at present most credible express, instead was Express Mail Service of postal service, at least took the center by Yanjing, national all third-tier city Express Mail Service has the quite good effectiveness . Moreover the network of any private express company not postal service most entire. 眼下的物流还非常落后,日后百花齐放的民用快递公司里,大部分现在都还没有成立,已经起步的也就是宅急送、申通和顺丰,眼下宅急送的实力最强,申通次之,顺丰还在专注珠三角以及深港快件的小蛋糕,战略方向还没能调整过来,所以眼下最靠谱的快递,反而就是邮政的ems了,最起码以燕京作为中心,全国所有的三线城市ems都有比较不错的时效性,而且任何民营快递公司都没有邮政的网点最全。 Ding Jian said: „Chief Li you felt relieved that the Express Mail Service that side I have bumped, 100,000 machines can apportion ten selling areas to process when the time comes directly, guarantee within one day to leave Yanjing.” 丁健说:“李总您放心吧,ems那边我已经碰过了,十万台机器到时候可以直接分给十个营业厅处理,保证一天之内能离开燕京。” Li Mu satisfied nod, present express there is no effectiveness, therefore within one day can starting is very good, the ordinary circumstances next present express transportation was fastidious about the availability of resources rather than the effectiveness, to the vehicles with enough cargo, after some selling areas may pile up two three days , a cargo of line leaves together. 李牧满意的点了点头,现在的快递没什么时效性可言,所以一天之内能离开始地就已经是非常非常不错的了,一般情况下现在的快递运输讲究资源利用率而不是时效,为了给车辆配足够的货物,有的营业厅可能会把一条线的货物积压两三天以后才一起出。 Meets, Li Mu requests Ding Jian and Easy Music Network person in charge gets online the Mango mp3 selling in advance information in Easy Music Network as soon as possible, when everyone starts is selling in advance of mp3 prepares, Sun Qian found Li Mu, said to Li Mu: „Chief Li, Zhang Yao asked me to hand over the resignation letter a moment ago.” 开完会,李牧要求丁健和易听网的负责人尽快在易听网上线芒果mp3的预售信息,当大家都开始为mp3的预售做准备的时候,孙谦找到李牧,对李牧说:“李总,张瑶刚才找我递了辞职信。” Li Mu knits the brows: „Just entered that Zhang Yao of duty yesterday?” 李牧皱了皱眉:“就是昨天刚入职的那个张瑶？” Sun Qian nods. 孙谦点了点头。 Li Mu cannot bear say: „Not? Was Chen Hui too impatient, is scared the opposite party?” 李牧忍不住道:“不是吧？是不是陈辉太心急、把对方吓着了？” The matter of Li Mu to Chen Hui has been careful, on the one hand is because he truly saw on first oneself shadow from Chen Hui, decides to help his ; On the other hand, he also thought that like Chen Hui this person, is worth having a beautiful love. 李牧对陈辉的事情一直比较上心,一方面是因为他确实从陈辉身上看到了上一世自己的影子,决定帮他一把;另一方面,他也觉得像陈辉这种人,值得拥有一份美好的爱情。 But, the bride's side enters duty one day to raise leaves job, this made the Li Mu instinct the thinking matter be played to pound by Chen Hui. 可是,女方入职一天就提离职,这让李牧本能的以为事情被陈辉玩砸了。 At this time, Sun Qian said with a laugh said: „Chen Hui is very impatient, does not know that his how such big skill, Zhang Yao just entered the duty yesterday, Chen Hui handled her, today Zhang Yao hands over the resignation letter time acknowledged with me, said oneself have decided in Chen Hui together, for does not make the company awkward, she must resign to leave on own initiative, quite makes Chen Hui continue to keep the company show/unfolds.” 这时候,孙谦笑着说道:“陈辉是挺心急的,也不知道他怎么这么大本事,张瑶昨天刚入职,陈辉就把她搞定了,今天张瑶递辞职信的时候跟我坦承了,说自己跟陈辉已经决定在一起了,为了不让公司为难,她主动要辞职离开,好让陈辉继续留在公司展。” „Fuck.” “我艹。” The plot and imagined within grows 180 degrees big reverse, Li Mu could not bear call out in alarm one, immediately recovered, says with a smile: „This Chen Hui also really has many skills! Them several years later meets for the first time passes is less than 24 hours......” 剧情和自己想象中生了一百八十度大反转,李牧忍不住惊呼一声,随即回过神来,笑道:“这个陈辉还真是有两把刷子啊！距离他俩几年后第一次见面才过去不到二十四个小时而已……” Sun Qian said with a smile: „It is estimated that is two people also to each other has the sentiment, therefore is successful.” 孙谦笑道:“估计是两人都还对彼此有感情,所以水到渠成吧。” Li Mu said: „Since is successful, we cannot beat the affectionate couple, the peculiar circumstance special handling, you communicate with them, their two can also keep Muye Science and Technology, but must public and private separate out, if there is a situation of public and private confusion, cannot blame the company being unreasonable.” 李牧说:“既然是水到渠成,我们也不能棒打鸳鸯,特殊情况特殊处理,你跟他俩沟通一下,他们两个可以同时留在牧野科技,不过一定要把公私区分开来,如果有公私混淆的情况,就不能怪公司不近人情了。” Sun Qian nods, said: „I turn head say this matter to them in secret.” 孙谦点了点头,说:“那我回头跟他们私下里说一说这件事。” Li Mu un, called Lin Qingya, communicated with her some details of love among the staff, the view of Lin Qingya is: „Currently the big company has the quite clear article to forbid the staff love, we are not only one.” 李牧嗯了一声,把林清雅叫了过来,跟她沟通了一下关于员工间恋爱的一些细节,林清雅的说法是:“目前大公司都有比较清晰的条文禁止员工恋爱,我们也不是唯一的一家。” Li Mu said: „We do not encourage the employee to be in love, but cannot forbid absolutely, now lives the white-collar job pressure in big city is too big, every day except for the work, the rest of the time is resting, except for the colleague almost could not know that several friends, the office affection is very easy frequency, so long as we have the mind set on three viewpoints, first: The office affection cannot involve the sensitive post, for example human affairs and financial affairs ; Second, the office affection cannot affect to work ; Third, once the office affection transforms the de-facto marriage, we request one of them to leave job again, so long as these three points control, the office affection is not cannot live.” 李牧说:“我们不鼓励公司员工谈恋爱,但是也不能绝对禁止,现在生活在大城市里的白领工作压力太大,每天除了工作,剩下的时间都在休息,除了同事几乎认识不了几个朋友,办公室恋情是很容易频的,我们只要抱定三个观点,第一:办公室恋情不可牵扯到敏感岗位,例如人事、财务;第二,办公室恋情不可以影响工作;第三,办公室恋情一旦转变成事实婚姻,我们再要求其中一人离职,只要这三点把控好,办公室恋情也不是不可以生。” ( To be continued.) 8 (未完待续。)八
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