RINAPE :: Volume #5

#445: The e-Commerce plate starts full power

LNMTL needs user funding to survive Read More

After attaining the design paper, Li Mu looks for Lin Qingya, making her arrange the person to help itself seek for some to be able the OEM (original equipment manufacturer) supplier mp3 factory, best is quite big OEM (original equipment manufacturer) supplier enterprise, if were internally better. 拿到设计图纸之后,李牧找林清雅,让她安排人帮自己寻找一些能够代工mp3的厂家,最好是比较大的代工企业,如果在国内就更好不过了。 Lin Qingya arranges three Business connection people specifically to be responsible for this matter immediately, is the production of mp3 seeks for the appropriate OEM (original equipment manufacturer) supplier enterprise. 林清雅立刻安排了三名商务接口人专门负责这件事情,为mp3的生产寻找合适的代工企业。 Li Mu attaches great importance to this matter, in addition, he requests Lin Qingya to continue to send for Taiwan and Japan and South Korea, the inspection understood that mp3 industry OEM (original equipment manufacturer) supplier resources, he electronics industry of mainland to 2002 was not unusual reassurance, nowadays, electronics industry quite fierce was Japan & South Korea and Taiwan, sent to inspect the industry situation is also very meaningful, after all Li Mu also understands oneself were impossible only to make this model of hardware. 李牧对这件事情非常重视,除此之外,他又要求林清雅继续派人到台湾和日本、韩国,考察了解mp3行业的代工资源,他对2002年大陆的电子产业并不是非常的放心,这年头,电子产业比较厉害的就是日韩和台湾了,把人派出去多考察一下行业情况也是非常有意义的,毕竟李牧也明白自己不可能只做这一款硬件。 The Li Mu's goal is this year guarantees a minimum to have custom-made and sell 500,000 mp3 players, but the first batch first have custom-made ten to 200,000, after waiting for the Taobao net to get online, pushes one wave to give a try. 李牧的目标是今年保底要定制并销售五十万台mp3播放器,但第一批先定制十到二十万台,等淘宝网上线之后,推一波试试看。 Li Mu makes e-Commerce now, made the Taobao condition to be much maturer than when past Ali, was not only because he had turned into ten million/countless the payment channel of user rank Alipay, YY that because he as well as is rising through Tieba (Post It) and Happy Farm with great speed, gathered mass users. 李牧现在做电商,比当年的阿里做淘宝时的条件还要成熟得多,不仅仅是因为他已经把支付宝变成了千万用户级别的支付渠道,更因为他通过贴吧、开心农场以及正在火速崛起的yy,聚拢了大量的用户。 To Li Mu, he had been equal to that takes Ali who getting up early Tencent and gets up early in the hand, these two jumbo internet Corporation of later generation respectively over 2000 hundred million USD assets, many years fall in love to kill has no alternative mutually, Tencent has the huge viscosity user not to have the e-Commerce gene, puts up the cash and pound the resources unable to make the point to act in the e-Commerce domain, finally can only disburse money to buy stock in Jingdong ; Ali is the full e-Commerce gene, wants to use oneself huge Online shopping user group to make the public relations, actually does to itself also innate to lack the gene in social , is the same puts up the cash and pound the resources, finally cannot make the public relations. 对李牧来说,他已经等于把早起的腾训和早起的阿里都拿在了手里,这两家后世分别超过2000亿美元资产的巨无霸型互联网公司,多少年相爱相杀相互无可奈何,腾训有庞大的粘度用户却没有电商基因,砸钱、砸资源也没能在电商领域做出点动作来,最后只能出钱入股京东;阿里则是满满的电商基因,想利用自己庞大的网购用户群做社交,却奈何自己也先天缺少社交方面的基因,也是一样砸钱、砸资源,最后也没能把社交做起来。 Now, oneself have stood firm in the social domain, YY registers the user to rise unceasingly, has approached the 80 million critical junction, in registered user, with QQ, only then a final distance, quick can try to catch up, in the user viscosity, YY by oneself powerful product feature, and coordination of Tieba (Post It), space and Happy Farm, had been far in excess of QQ, flings it after the brain. 现在,自己在社交领域已经站稳脚跟,yy注册用户不断上涨,已经逼近八千万大关,在注册用户数上,和qq只有最后的一点距离,很快就能迎头赶上,在用户粘度上,yy凭借自己强大的产品功能,以及贴吧、空间、开心农场的配合,早就远远超越了qq,把它甩在脑后。 Present QQ has started to decline, although they cancelled all commercial advertisements, but this point and YY have no way to compare, because YY does not have the advertisement . Moreover the product ui design be stronger than a time QQ, everyone makes the adless chat software, the experience of YY must surpass the QQ dozens streets purely. 现在的qq已经开始式微,虽然他们取消了所有商业广告,但这一点和yy还是没法比,因为yy本身就没有广告,而且产品ui设计要比qq强出一个时代,大家都做纯净无广告的聊天软件,yy的体验还是要超过qq几十条街去。 As for the member price cut activity of QQ, so many days results showed, this move of too big result, totally has not actually given up QQ to these, fights in the YY user, they obtain all that they wanted on YY, moreover their personal connections also moved completely, even also integrated with Tieba (Post It) and Happy Farm personal connection, even if the QQ membership service delivers free, they will not go back with, the reason is also very simple, the user's dependency on the social software has very strong exclusiveness, concentrates on, on will not use other similar product again.. 至于qq的会员降价活动,这么多天的结果显示,这一招其实并没有太大的收效,对那些已经彻底放弃qq,转战yy的用户来说,他们在yy上得到了他们想要的一切,而且他们的人脉也完整的迁徙了过来,甚至还和贴吧、开心农场的人脉进行了整合,就算qq会员服务免费送,他们也根本不会回去用了,原因也很简单,用户对社交软件的依赖有很强的排他性,专注于其中一个之后,就不会再用其他类似的产品。 Lets some Li Mu slightly worries only, is Tencent can have the brush in the following product development, if present, that Tencent can also draw a city temporarily ; If not, YY will nibble its market share quickly completely. 唯一让李牧稍微有些担心的,就是腾训在接下来的产品开发上会不会有神来之笔,如果有,那腾训还能暂时扳回一城;如果没有,yy很快就会把它的市场份额蚕食殆尽。 It looks like in Li Mu, YY steamroll QQ, even drove away from the historical arena QQ is the matter of being settled, must consider how is not to compete with QQ, but must go to consider with emphasis, how practical effective the huge user of YY product group, will transit to future Taobao comes up, therefore currently the matter of primary importance has two, one was having custom-made of mp3 player, one was to urge the Taobao net gets online as soon as possible. 在李牧看来,yy碾压qq,甚至把qq从历史舞台上驱赶下去已经是板上钉钉的事情了,现在自己要考虑的已经不是怎么跟qq竞争,而是要去重点考虑,如何切实有效的把yy产品群的庞大用户,过渡到未来的淘宝上去,所以现在最重要的事情有两件,一个是mp3播放器的定制,一个是敦促淘宝网尽快上线。 Was good hurries back because of Fang Xudong promptly. 好在方旭东及时赶回来了。 Fang Xudong comes back, Liu Qiangdong has rented the office in Zhongguancun, and started to form an operation team of foundation, but the around stage program development of Taobao net, in the Muye Science and Technology R & D center already in methodical advancement, Fang Xudong not disappointing, he gave the core frame that the Taobao net wrote also to complete the larger part. 方旭东回来的时候,刘镪东早已经在中关村租好了写字楼,并且开始组建起了一个基础的运营团队,而淘宝网的前后台程序开发,在牧野科技的研发中心已经在有条不紊的推进中了,方旭东也没让人失望,他给淘宝网写的核心框架也已经完成了一大半。 Fang Xudong came back at this time, gave a Li Mu signal directly: The e-Commerce sector can start full power! 方东旭在这个时候回来,直接给了李牧一个信号:电商版块可以全力启动了！ Therefore, Li Mu after Fang Xudong comes back the earliest possible time, invited him as well as Brother Liu specially comes out to eat meal together, introduced that Fang Xudong and he knew. 于是,李牧在方旭东回来之后的第一时间,专门邀请他以及刘师兄一起出来吃顿饭,介绍方旭东和他认识。 Liu Qiangdong is also good, Fang Xudong, two people are previous life achieve the pinnacle expert level character in the domain that oneself excel, therefore these two although first meeting, but each other approved before, it can be said that feels like old friends at the first meeting. 刘镪东也好,方旭东也罢,两人都是上辈子在自己擅长的领域做到极致的大拿级人物,所以这两人虽然初次见面,但彼此之前还是非常认可,可以说是一见如故。 Three people chatted a while, after Liu Qiangdong and Fang Xudong each other are familiar, Li Mu said itself on the dining table regarding all plans of Taobao net next stage. 三人聊了一会儿,待刘镪东和方旭东彼此都熟悉起来之后,李牧在饭桌上说出了自己对于淘宝网下一阶段的所有规划。 The Taobao net future all, include Li Mu these three people based on the dining table on, he resource integration of being responsible for all general orientations and big frames of Taobao net future as well as needs, Liu Qiangdong takes General Manager, directly is responsible for the entire Taobao net except for the operation of technologies division, the Fang Xudong position is to of Taobao net, leads the technology team, is responsible for the work in all technical. 淘宝网未来的一切,都基于饭桌上包括李牧自己在内的这三个人,他自己负责淘宝网未来的所有大方向、大框架以及所需的资源整合,刘镪东作为总经理,直接负责整个淘宝网除了技术部门的运作,方旭东的职位是淘宝网的to,带领技术团队,负责所有技术方面的工作。 Liu Qiangdong and Fang Xudong these two „eastern Elder Brother” in position mutually parallel, cannot interfere mutually, has the demand to be able daily the coordination with each other, once if there is difference, makes a decision by Li Mu, but the conclusion that Li Mu makes a decision they must obey unconditionally, can not have any comment. 刘镪东和方旭东这两个“东哥”在职位上相互平行,互相不能干涉,日常有需求可以相互配合,若是一旦有分歧,就得由李牧来决断,而李牧决断的结论他们必须无条件服从,不得有任何意见。 Two people have no opinion to the Li Mu's request, Liu Qiangdong when decided that does with Li Mu together is the preparation makes career to come out under the Li Mu's leadership together, but Fang Xudong does well in Google, decided that returns to homeland to join this team is also the development opportunities that because gives to Li Mu attract, the nature localization completes the Li Mu's subordinate. 两人对李牧的要求没有任何意见,刘镪东在决定跟李牧一起干的时候就是准备在李牧的领导下一起做一番事业出来,而方旭东在谷歌做得好好的,决定回国加入这个团队也是因为对李牧给出的发展空间所吸引,自然定位就是做好李牧的下属。 Before Fang Xudong has not returned to homeland, in Google waits to leave job while writes the core frame of Taobao net, happen to that time caught up with YY to get online, Fang Xudong first download(ing) YY conducted the depth experience, after thorough experience, he not only rejoiced oneself join the decision of Muye Science and Technology, admires to Li Mu. 方旭东没回国之前,在谷歌一边等着离职一边写淘宝网的核心框架,正好那段时间赶上yy上线,方旭东第一时间下载了yy进行深度体验,深入体验之后,他不但更加庆幸自己加入牧野科技的决定,对李牧也更加敬佩。 When their first time meeting, Fang Xudong has mentioned him with Li Mu to the view of Muye Science and Technology, at that time he has not known Muye Science and Technology has developed YY this to kill in the secret greatly, he also said to Li Mu, then Muye Science and Technology looked like a very sharp bayonet, was powerful in the domain of cold weapons enough, but it should match a spear/gun, but his didn't expect, Li Mu realized early at that time this issue, he bypassed the spear/gun directly, developed a great artillery, this great artillery was YY. 早在两人第一次见面的时候,方东旭就跟李牧说起过他对牧野科技的看法,当时他还不知道牧野科技已经在秘密开发yy这款大杀器,他还跟李牧说,当时的牧野科技就像是一把非常锋利的刺刀,在冷兵器的领域足够强大,但是它本身更应该搭配一把枪,可他怎么也没想到,李牧早在那时候就意识到了这个问题,他直接绕过枪,开发了一门巨炮,这门巨炮就是yy。 On the dining table, Liu Qiangdong inquired about how Fang Xudong knew with Li Mu, how is also to be convinced by Li Mu joins, Fang Xudong sighed: „To be honest, I until now compare pay, however before seeing Chief Li, I have not met such a person, he who I understand understands, he who I do not understand also understands ; He who I think of thought that I return didn't expect, he also thought that I am impossible to think that he also thought that I felt at that time, I can only join, he elects no other, otherwise I will regret for a lifetime.” 饭桌上,刘镪东问及方旭东如何跟李牧认识,又是如何被李牧说服加入,方旭东感叹道:“说实话,我一直以来还是比较自付的,但是在见到李总之前,我还从来没有遇见过这样一个人,我懂的他懂,我不懂的他也懂;我想到的他想到了,我还没想到的,他也想到了,就连我根本不可能想到的,他也都想到了,我当时就觉得,自己只能加入,别无他选,否则我会后悔一辈子。” Liu Qiangdong also sighed: „What said is, I before does not know him, in Zhongguancun makes a fundamental commerce, to be honest, the yearly income dozens over a million, I am very satisfied, I even felt oneself are the outstanding alumnus who Renmin walks, therefore I will also support the Junior Brother study younger sisters to do the after school to move in the school occasionally, but after I heard him, I realized where my called outstandingly, had such a benchmark to stand here, I outstanding side could not trace.” 刘镪东也感叹道:“说的是啊,我在不知道他之前,在中关村做一个小有规模的商贩,说实话,年收入几十上百万,我很满足,我甚至觉得自己就是人大走出来的杰出校友,所以我偶尔还会赞助学弟学妹们在学校搞搞课余活动,可是等我听说了他之后我才意识到,我这哪叫杰出,有这么一个标杆立在这里,我连杰出的边儿都摸不上。” Li Mu touches the nose, asked with a smile: „Does your pat my horse buttocks blatantly really?” 李牧摸了摸鼻子,笑着问道:“你们两个这样公然拍我的马屁真的好吗？” Liu Qiangdong beckons with the hand, said earnestly: „I do not pat your horse buttocks, Xiaojing today not here, she must tell you here her, just knows you are the Muye Science and Technology founder time, what condition my whole person is.” 刘镪东摆摆手,认真说道:“我可不是拍你马屁,小京今天没在这儿,她要在这儿她就会告诉你,刚知道你是牧野科技创始人的时候,我整个人是一个什么样的状态。” Fang Xudong said with a laugh said: „This point I and you have the same feeling, after I and Chief Li chatted, my whole person also once felt quite subtly, I thought that we should be the same feeling.” 方旭东笑着说道:“这一点我和你有同感,当我和李总聊完之后,我整个人也一度感觉相当微妙,我觉得咱俩应该是同一种感受。” Li Mu smiles helplessly, said: „Good, I letter/believed you for the time being, chatted the matter of project, the goal of Taobao net was at the end of May or in early June gets online, our remaining all technical progress must formulate according to this time node, but concrete was at the end of May and in early June gets online, but when must depend on first batch of mp3 to produce.” 李牧无奈一笑,说道:“好吧,我姑且信你们了,还是聊一聊项目的事情吧,淘宝网的目标是五月底或者六月初上线,我们剩下的所有技术进度都要按照这个时间节点去制定,不过具体是不是五月底、六月初上线,还要取决于首批mp3什么时候能够生产出来。” Liu Qiangdong said: „I start has made the members of operation team prepare now, they are thinking the sellers of means and Eachnet every day make the contact, after our platforms get online, can the information accurate delivery to these sellers, go all-out to attract our Taobao online to come them directly.” 刘镪东说:“我现在就已经开始让运营团队的成员做准备了,他们每天都在想办法和易趣的卖家建立联系,等我们的平台上线之后,就能够直接把信息精准投放给这些卖家,尽全力把他们吸引到我们的淘宝网上来。” Li Mu nods, Brother Liu also is really the big minor matter can be very thin, this point that the link and flow dig out is not truly ordinary. 李牧点点头,刘师兄还真是大小事都能把环节和流程抠的很细,这一点确实不一般。 Speaking of Eachnet, Li Mu records when is unclear he is by the ebay purchase, therefore then asked Liu Qiangdong: „Brother Liu, what situation is Eachnet now?” 说到易趣,李牧记不清他到底是什么时候被ebay收购的了,所以便问刘镪东:“刘师兄,易趣现在是什么情况？” Brother Liu said: „In March just took ebay three Ten Million USD, now is making the promotion massively.” 刘师兄说:“三月份刚拿了ebay的三千万美元,现在正在大规模做推广呢。” Li Mu nod of looking pensive, three Ten Million USD should have certain moisture content, perhaps truly in money to Eachnet does not have so many, let alone, he did not worry that Eachnet will become the competitor, in fact, Eachnet's present pattern, is giving the domestic 2 industries to set on eggs simply, they started to do farm work 2 in late last century, they let the seller and buyer contact and understanding anything are e-Commerce, anything are online trade, they reclaimed the earliest soil for this industry, then they on being caught in one's own trap, always want direct to make the profit from the seller, thus by the seller accumulated grievances for a long time, Boss Ma was done afterward. The Taobao net, ejects the life-long free slogan directly, robbed Eachnet and all of ebay laborious work. 李牧若有所思的点了点头,三千万美元应该是有一定水分的,真正到易趣手里的钱恐怕没这么多,更何况,他一点都不担心易趣会成为竞争对手,事实上,易趣现在的模式,简直就是在给国内的二行业孵蛋,他们早在上世纪末就开始耕耘二,他们让卖家和买家接触并了解到什么是电商、什么是线上交易,他们为这个行业开垦了最早的土壤,然后他们就作茧自缚,总想着直接从卖家身上获取利润,从而让卖家积怨已久,后来马老板搞出淘宝网,直接抛出终生免费的口号,就把易趣和ebay辛苦耕耘的一切抢走了。 Regarding such company, Li Mu, not only will not treat as the potential adversary it, instead is loves it also without enough time, what previous life steals the fruit was Boss Ma, this whole life should change into itself!( To be continued.) 对于这样的公司,李牧非但不会把它当做潜在对手,反而是爱它都还来不及,上辈子偷果子的是马老板,这辈子该换成自己了！(未完待续。)
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