RINAPE :: Volume #4

#395: Does a club simply


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Chen Ze hopes that can obtain a good suggestion from Li Mu here, but Li Mu somewhat cannot feel the mind. 陈泽希望能够从李牧这里得到一个好的建议,可李牧自己也有些摸不着头脑。 Is frowning to ponder over for quite a while, Li Mu said: How pure race track gains, to be honest I am confused, this thing and facility are similar, besides foreign renting, but how can also gain? Its even might as well stadium diversification, stadium except for contract sports, but can also make the performance and concert, however did the race track words, except for the race car, have no other uses? Moreover, domestic race car is very probably backward, this industry unexpected winner, the unexpected winner was also doomed to be very difficult to catch attention very much , was very difficult the capital to be willing to enter, the possibility of profit was too low......” 皱着眉头思忖半天,李牧说:“单纯赛车场怎么赢利,说实话我是一头雾水,这东西和场馆差不多,除了对外租赁之外,还能怎么赢利呢?它甚至还不如体育馆多元化,体育馆除了承接体育活动,还可以做演出、演唱会,但是赛车场的话,除了赛车,就没什么其他用途了吧?而且,国内赛车运动好像很落后,这个行业也很冷门,冷门就注定了很难受到关注,也很难有资本愿意进入,盈利的可能性太小了……” Yes.” Chen Ze sighed: My desire can proceed to push one step domestic race car, even if a half step is also good, is the present is indefinite, actually must pay the big cost to be able to promote him.” “是啊。”陈泽叹了口气:“我的愿望就是能够把国内的赛车运动往前推一步,哪怕一小步也行,可是现在还不确定的,是究竟要付出多大的成本才能推得动他。” Saying, Chen Ze looks at Li Mu, some do not have the energy saying: Actually I am think that you can do with me together, you have the commercial mind compared with me, if you come in time make one, the matter on operation all gives you, I ******** did the motorcade to be good.” 说着,陈泽看着李牧,有些不没底气的说:“其实我是想你能跟我一起做,你比我有商业头脑,你如果进来一次做的话,运营上的事情全交给你,我********去搞车队就再好不过了。” Li Mu nods, but thinks issue how the race track such big investment gains, cannot find way out, drank two glasses of the whiskeys that with Chen Ze continuously exchanged the soda water, in the mind lighten a thought suddenly, blurts saying: Or we do a club simply!” 李牧点了点头,但一想到赛车场这么大的投入如何盈利的问题,也是一筹莫展,和陈泽连续喝了两杯兑了苏打水的威士忌,脑海中忽然闪出一个念头,脱口说道:“要不咱们干脆搞个俱乐部吧!” Does the club?” Asking of Chen Ze surprise: How view?” “搞俱乐部?”陈泽诧异的问:“怎么个说法?” At this moment what Li Mu thinks is on first these two generations does various supercar clubs that although does not understand the internal operation mechanism of this club, but this race car club was fashionable for a time, to the race car vehicle owner, is to the ordinaries, has very strong attraction, moreover frequently becomes the hot social issue topic, if can do a supercar club now, opened the supercar people to gather in these together, first does not say the interest group that behind these people represented, was their powers of consumption on is powerful on the light. 李牧此刻想到的是上一世那些二代们搞的各种超跑俱乐部,虽然不了解这种俱乐部的内部运营机制,但这种跑车俱乐部风靡一时,无论是对跑车车主,还是对普通群众,都有很大的吸引力,而且经常成为社会热点话题,如果现在就能搞出一个超跑俱乐部,把那些开超跑的人都汇聚在一起,先不说这些人背后所代表的利益团体,就光是他们的消费能力就已经非常强大了。 Li Mu more wants more to feel feasible, then said to Chen Ze: „ We based on race track, became a super race car club simply, we depend on race track, packs the home this club high-end and most authoritative race car club, this club is not only the platform that the race car vehicle owner exchanges to make friends, is they can open own supercar to release the wild nature place heartily, the most important thing is, a race car frequently over a million, can afford the race car, definitely is the awesome character, oneself are very either good, the background is very either good. 李牧越想越觉得可行,便对陈泽说:“我们干脆在赛车场的基础上,成了一个超级跑车俱乐部,我们依托赛车场,把这个俱乐部包装成国内最高端、最权威的跑车俱乐部,这个俱乐部不但是跑车车主交流交友的平台,更是他们能够开上自己的超跑来尽情释放野性的场所,最重要的是,一辆跑车动辄上百万,能够买得起跑车的,肯定都是非常牛逼的人物,要么自己很牛,要么背景很牛。 If gathers the same place these people with the race car, the personal connection potential in this club becomes infinitely great, the bosses of some real estate company may be the member in this club, the young masters of some Group may also in this club, even some official and some family's two generations and three generations, these people can collide more possibilities, if we operate well, in the future some people for the club powerful person network of vein, will even buy a race car to join to come in specially also perhaps. ” 如果用跑车把这些人聚拢到一起,这个俱乐部内的人脉潜力就变得无限大,某个房地产公司的老板有可能是这个俱乐部的会员,某个集团公司的公子有可能也在这个俱乐部里,甚至某个官员、某个家族的二代、三代,这些人相互之间就能够碰撞出更多的可能性,如果我们运作得好,将来甚至会有人为了俱乐部强大的人脉网,专门买一辆跑车加入进来也说不定。” Chen Ze said: Domestic high-end club has, is only Yanjing has more than five, Prince Gong Mansion that we go to today is, Chang'an Club and American Club, the members in these clubs are good, has basically realized that personal connection potential that you said.” 陈泽说:“国内高端的俱乐部有很多啊,光是燕京就有不下五个,咱们今天去的恭王府就是其中一个,还有一个长安俱乐部、一个美洲俱乐部,这些俱乐部的会员都非常牛,已经基本实现了你说的那种人脉潜力。” Li Mu said with a smile: Different, these clubs that you said that in the carrier are different from the supercar club biggest difference that I said that what were their carriers? The high-end office, the dining, entertainment and conference these are quite ordinary, the quite suitable these relative ages to compare first-year university student some, the calm reserved successful person, to our young people, these clubs not necessarily really interesting, but if takes the carrier with the super race car, that had greatly was very different, liked supercar mostly was the young people, young frivolous, the hormone was extremely exuberant, need more direct release, therefore they will buy the race car, if we can complete the concept of this club, let all vehicle owners who did not have supercar took joining our club as the dream, by all vehicle owners who had supercar by. Joins our club is the honor, then this club succeeded half.” 李牧笑道:“不一样,你说的这些俱乐部,和我说的超跑俱乐部最大的区别在载体不同,他们的载体是什么?高端会所,餐饮、娱乐、会议这些都比较普通,比较适合那些相对年纪比较大一些、沉稳内敛一些的成功人士,对咱们这种年轻人来说,这些俱乐部未必真的有意思,但是如果用超级跑车来作为载体,那就有很大不同了,喜欢超跑的大都是年轻人,年少轻狂,荷尔蒙极度旺盛,需要更直接的释放,所以他们才会买跑车,如果我们能够把这个俱乐部的概念做好,让所有没有超跑的车主都以加入我们的俱乐部为梦想、让所有有超跑的车主都以加入我们的俱乐部为荣,那么这个俱乐部就成功了一半。” Since makes the club, then natural must charge the membership dues, will open the supercar person not to care for a year tens of thousands or hundreds of thousands and several hundred thousand membership dues, the key lay in that what service you can provide to them, do not forget, we must make our racetrack, will be the third-level equation racetrack, in this case, we can pass the burden the construction and operation cost of racetrack to the member, besides the motorcade training day, other time we were open to the member, and organized the member to participate in various race car, this can very big degree reduce our racetrack costs.” “既然是做俱乐部,那么自然要收取会费,开超跑的人不会在乎一年几万或者十几万、几十万的会费,关键看你能给他们提供什么样的服务,你别忘了,我们要做自己的赛道,而且是三级方程式赛道,这样的话,我们就可以把赛道的建设、运营成本转嫁给会员,除了车队训练日之外,其他时间我们向会员开放,并且组织会员来参加各种赛车活动,这样就能很大程度来降低我们的赛道成本。” Li Mu said are more, the eye of Chen Ze also becomes bright, as if held one all of a sudden the key to successful front door. 李牧说的越多,陈泽的眼睛也就变得越是明亮,仿佛一下子抓住了一把通往成功大门的钥匙。 At this time, Li Mu also said: If we only give the member to provide the race car to serve, that also by far insufficient, the race car is the advantage that we are in sole possession, but we must make the services of other club these foundations, our club selected locations by the racetrack, we can construct a high-level office, constructs a hotel of high specification, can increase the specialized supercar maintenance and repair service, the maintenance of domestic supercar now definitely is a very troublesome issue, previous Lin Lin 9/11 follows my car(riage), her 9/11 did not repair unexpectedly in Yanjing, 9/11 can only be the entry-level race car, it so, Ferrari? Lamborghini?” 这时,李牧又说:“如果我们只给会员提供赛车服务,那还远远不够,赛车是我们独有的优势,而我们也要做其他俱乐部那些基础的服务,我们的俱乐部选址就在赛道旁边,我们可以建一个高级会所,建一个高规格的酒店,也可以增加专业的超跑保养、维修服务,国内超跑的维修保养现在肯定还是一个非常麻烦的问题,上次林琳911追尾我的车,她那辆911燕京竟然都修不了,911只能算是入门级跑车啊,它都如此,法拉利呢?兰博基尼呢?” We use to the life and entertainment of member and automobile closely unify, making them enjoy the automobile life, the automobile entertainment as well as automobile related all has custom-made the service, in this case, we can increase base on the derivation income of supercar vehicle owner, moreover is, these supercar vehicle owners are the donors, in the future our race track and motorcade need sponsor and advertising agent, they will be the best choices, can play very big help to the operation of racetrack and motorcade.” “我们用要把会员的生活、娱乐都和汽车有机结合起来,让他们享受汽车生活、汽车娱乐以及汽车相关的一切定制服务,这样的话,我们就能够增加很多基于超跑车主的衍生收入,另外就是,这些超跑车主都是金主,将来我们的赛车场、车队需要赞助商、广告商,他们就是最好的选择,对赛道、车队的运营都会起到非常大的帮助。” Except for these, but must complete the user to grade, for example: The joining condition of club must have a race car, has 1 million levels of race cars and every year to pay tens of thousands Yuan membership dues, can become the ordinary member, enjoys rights that the ordinary member corresponds ; Has 2 million levels of race cars, every year pays 100,000 Yuan membership dues, can become the intermediate member, enjoys rights that the intermediate member corresponds ; Has the race cars of over 3 million ranks, then can become the senior member, enjoys rights that the senior member corresponds, we must fully have custom-made the different automobile life-support services to the members of different rank, makes them while enjoying the service, becomes friends with friend who an important goods interest is congenial, when the time comes you take again your automobile trade, sells the race car in the club, but can also with the overseas private flight the Haijing Villa area cooperation of company, the domestic high-end yacht meeting and Hainan, give our supercar vehicle owner to plan various unusual experience, in brief on is various organic integrations.” “除了这些,还要做好用户分级,比如:俱乐部的加入条件就是必须有一辆跑车,拥有百万级的跑车、每年缴纳几万元会费,可以成为普通会员,享受普通会员对应的权益;拥有两百万级的跑车,每年缴纳十万元会费,可以成为中级会员,享受中级会员对应的权益;拥有三百万以上级别的跑车,则可以成为高级会员,享受高级会员对应的权益,我们要充分给不同等级的会员定制不同的汽车生活服务,同时也让他们在享受服务的同时,结交一大帮兴趣相投的朋友,到时候你再把你的汽车贸易拿进来,就在俱乐部销售跑车,还可以跟国外的私人飞行公司、国内的高端游艇会、海南的海景别墅区合作,给我们的超跑车主策划各种非同一般的体验,总之就是各种有机结合。” Chen Ze hears here, in the liquor of one breath gets rid of cup completely, said excited: Such club hardware requests although to be very high, but the profitability also is very definitely strong, that several clubs that I said a moment ago, make money!” 陈泽听到这里,一口气把杯中的酒全部干掉,激动不已的说:“这样的俱乐部硬件要求虽然很高,但盈利能力肯定也很强,我刚才说的那几个俱乐部,都非常赚钱!” Li Mu nods, said: Club, if operates well, money-making is the affirmation.” 李牧点点头,说:“俱乐部如果运营得好,赚钱是肯定的。” Chen Ze pounds on the table to stand, saying that is hard to take excitedly: Too awesome! According to doing that you said!” 陈泽一拍桌子站起来,兴奋难耐的说道:“太牛逼了!就按你说的干!” Li Mu also by oneself persuading, the nod said: Good, that does together!” 李牧也被自己给说动了,点头说道:“好,那就一起干!” Chen Ze said: „The words that we make, the club selected location do you have the good idea?” 陈泽说:“我们做的话,俱乐部选址你有好的想法吗?” Li Mu thinks, said: I favor near the airport, first nearby the airport the noise is big, suits the form of race track this similarly high noise inborn, the launching landing that the space airplane non-stop, some people will definitely not say that race track harasses ; Another is the place near airport should very small advantage, moreover owes the development, the real estate developer is developing north Yanjing now desperately and southeast, no one wants to go to the airport to develop, therefore nearby the airport basically is the section that a bird does not defecate ; Another, the transportation of airport direction is good, the airport did not say high-speed, before national Olympic bid, did not pledge Olympic Games time must make the airport pass the subway to Olympic Village, when the time comes the airport subway and airport are high-speed, the transportation also is more convenient than other areas.” 李牧想了想,说:“我倾向在机场附近,首先机场附近噪音大,天生适合赛车场这种同样高噪音的形式,天上飞机不停的起飞降落,肯定不会有人说一个赛车场扰民;再一个就是机场附近的地应该很便宜,而且欠开发,房地产商现在都在拼命开发燕京北部和东南,没人想去机场发展,所以机场附近基本上还是一个鸟不拉屎的地段;再一个,机场方向的交通好,机场高速就不说了,国家申奥之前不是承诺了奥运会的时候要让机场到奥运村通地铁吗,到时候机场地铁、机场高速,交通比其他地区也要便利一些。” Chen Ze slightly ponders over, nods to say again and again: Said is very reasonable, such it seems like, the airport peripheral was really the rightest place, now nearby airport basically a desolateness, let alone constructed race track, even reconstructed an airport still to have more than enough to spare.” 陈泽略一琢磨,连连点头说道:“说的很有道理,这么看来,机场周边真的是最合适的地方了,现在机场附近基本上一片荒芜,别说建一个赛车场,就算是再建一个机场也绰绰有余。” Li Mu said: This aspect you have the relations, can first selected location, decide the land for building, the land for building handles starts to construct immediately.” 李牧说:“这方面你有关系,可以先选址,把地皮敲定,地皮搞定就立刻开始施工。” Saying, Li Mu has looks at Chen Ze of profound meaning greatly, said: Racetrack is part, the supplementary facilities are part, if we must do the club, then the scale of supplementary facilities will be big, is much bigger than in the scale local these clubs, is only the member center must have the dining, lodging, movement, entertainment, parking, the automobile adequate and systematic service wait/etc a series of sectors, must therefore have own style from the architectural design level, in my opinion, after we handle the matter of land for building, the whole thing takes the first step, you can with Du Fei well chat, be not worked in US (America) by her, gives her the supplementary facilities sector of entire club completely. Be responsible for, big should such project, enough she fulfil the aspiration? Moreover can also make you solve the pain of yearning......” 说着,李牧大有深意的看着陈泽,道:“赛道是一部分,配套设施是一部分,如果我们要搞俱乐部,那么配套设施的规模会非常大,比市内那些俱乐部在规模上要大得多,光是会员中心就要有餐饮、住宿、运动、娱乐、停车、汽车配套服务等等一系列的版块,所以从建筑设计层面就一定要有自己的风格,依我看,等我们把地皮的事情搞定、整件事情迈出第一步之后,你可以跟杜菲好好聊聊,别让她在美国打工了,把整个俱乐部的配套设施版块全部交给她来负责,这么大的项目,应该够她施展抱负了吧?而且也能让你解相思之苦……” Chen Ze lowers the head the ponder moment, raises up a thumb to Li Mu: Brothers' your logic was really awesome!” 陈泽低头沉思片刻,冲李牧竖起一个大拇指:“兄弟你的思维逻辑真的是太牛逼了!” Then, he said impatiently: You hurry to give our future race car club giving a name character!” 说罢,他迫不及待的说:“你赶紧给咱们未来的跑车俱乐部起个名字!” Li Mu thinks, said: We called Huaxia Supercar Club, English named China Super Car Club, was called S!”( To be continued.) 李牧想了想,说:“我们就叫‘华夏超跑俱乐部’吧,英文名叫hina-superar-露b,简称s!”(未完待续。)
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