Next morning, Su Yingxuegets out of bedto ride the public transportationto return to the schoolearly, Su YuehuaandWang Shaohuadeliversherto go out, after waiting forSu Yingxueto walk, Wang Shaohuain a low voiceasks the wife: „Last nightchattedhow?”
翌日一早,苏映雪早早起床坐公交车回学校,苏月华和王少华送她出门,等苏映雪走了之后,王少华低声问老婆:“昨晚聊的怎么样?”Su Yuehuahelplessshaking the head, said: „A point that weguessalsoright, small girltrulylove.”苏月华无奈的摇摇头,说:“咱俩猜的一点也没错,小丫头确实恋爱了。”Wang Shaohuahastilysaid: „Thatmustcatch upto follow close onyourSecond Brother saying that thismatternatureisveryserious.”王少华急忙说道:“那得赶紧跟你二哥说啊,这种事儿性质还是挺严重的。”Su Yuehuasaid: „Firstdoes not worry, IsaidtoYingxue, makinghercallthatboy, weaskedhimto eat meal, howhave a look athim.”苏月华说:“先不着急,我跟映雪说了,让她把那个男孩叫出来,咱俩请他吃顿饭,看看他到底怎么样。”Wang Shaohuawas ignorant: „WhichAh? that thisisthinks”王少华懵了:“这是想的哪一出啊?”Su Yuehuahas not answeredhisissue, butaskedhim: „3321that do universityliveconcurrent jobfamily educationwebsiteyouto know?”苏月华没回答他的问题,而是反问他:“3321那个大学生兼职家教网站你知道吧?”„Knows.”Wang Shaohuanods, said: „Ihave not toldyou, a veryfiercecreativity, evenourdirectorsgivehisgranddaughterto askuniversityto live the family educationon that university that it is said that he invitedlived, wasliberal artscollege entrance examinationtop scorer of Qilu.”
“知道啊。”王少华点点头,说:“我不是跟你说过么,很厉害的一个创意,连我们主任都在那上面给他孙女请大学生家教,据说他请的那个大学生,还是齐鲁的文科高考状元。”Su Yuehuasaid: „3321areYingxuehersmallBoyfrienddoes.”苏月华说:“3321就是映雪她那个小男朋友搞的。”„What?”
“什么?”Wang Shaohuawas shocked: „Yousaid,last nightdrovethatboy who deliversYingxueto come back, is3321founders?”Saying, Wang Shaohuaflexurescratched the head: „What the boycalledto come, the central stationlet offseveraltimes, the Yanjingstagealsolets off, surnamed Li, whataskingLito come?”王少华愣住了:“你是说,昨晚开车送映雪回来的那个小子,就是3321的创始人?”说着,王少华挠了挠头:“那小子叫什么来着,中央台放过好几次,燕京台也放过,姓李,叫李什么来着?”„Li Mu.”
“李牧。”„Right!”Wang Shaohuasays, said: „CalledLi Mu, youlooked at my memory......”
“对对对!”王少华接过话来,说:“就叫李牧,你瞧我这个记性……”Then, Wang Shaohuaclosely examinesher: „Youdetermined that isthatLi Mu?”
说完,王少华追问她:“你确定就是那个李牧吗?”Su Yuehuasaid: „Yingxuewas impossible saying that lying of thispierced at the first thrust, thatLi Muwithherwas the high schoolschoolmate, yourturn headBrowsing was Li Mu the Haizhouperson.”苏月华说:“映雪不可能说这种一戳就破的谎,那个李牧跟她是高中同学,你回头上网查查李牧是不是海州人。”Wang Shaohuanods, turns around to go to the study room: „Iexamine.”王少华点点头,转身就要去书房:“我去查查看。”Su Yuehuaheldhiscollarto entrainhim, whitehiseyes: „Has not letyourpresent, hurriesto ask the daughterto get out of bed, wego to worksendher to the professional coursewhile convenient, otherwisewethreemustbe late.”苏月华一把抓住他的衣领把他拽了回来,白了他一眼:“没让你现在查,赶紧叫女儿起床,咱俩上班顺便送她去上专业课,不然咱仨都得迟到。”Wang Shaohuahastilynods: „Mustmake...”王少华急忙点头:“得令…”
......
……Happy Farmas the Muye Science and Technologyunmatchable product, has made the person in industryadmirenowfull of admiration, whenGamerunning waterevery daybyseveral millioncomputations, the Muye Science and Technologyestimate valuealsohad very bigpromotionimperceptibly.开心农场作为牧野科技的拳头产品,现在已经让行业内的人佩服到五体投地,当游戏流水每天都以数百万计算的时候,牧野科技的估值无形中又有了很大提升。
An estimate valueheight of company, depends onitsproductanditsteam, it the positioninindustryanditsfutureprospects for development, thereforethisiswhymanycompanieshave also been in arrears, but the estimate valueactually higher and higher reason, for exampleJingdong, the capitalthrowsit, tonot makeat presentprofit, buttoseek a future.
一个公司的估值高低,取决于它的产品、它的团队、它在行业里的地位、它未来的发展前景,所以这也是为什么很多公司一直亏钱但估值却越来越高的原因,比如京东,资本投它,不是为了赚眼前利润,而是为了博取一个未来。
Before Muye Science and Technology, is athas burntmoneycondition, noprofit, depends onSeries A roundsfinancingthatseveral millionmaintain the revolution, the money in accountis fewer and fewer, but because productawesome and prospectwill be good, therefore the estimate valuecanachieveseveralhundred million.牧野科技之前就一直处在烧钱状态,没什么盈利,靠着a轮融资的那几百万维持运转,账面上的钱是越来越少,但由于产品牛逼、未来前景好,所以估值能做到好几个亿。However, presentMuye Science and Technologywasawesomewas big, Happy FarmItems Mallgot online, updateto get online, twoheavy blowsattackedone after another, raisedmuch the Happy Farmpositiondid not say,the most important thing is, itstartedto make money!
不过,现在的牧野科技算是牛逼大了,开心农场的道具商城上线、新版上线,接连两记重拳出击,把开心农场的地位又抬高了不少不说,最重要的是,它开始赚钱了!SuchsimpleGame, stabilizes for dayseveral millionrunning waterto come, thisisquiteextraordinary, thereforeMuye Science and Technologypromotesnowmuchinindustryinestimate value, ifLi Muasks for itto financenow, over 1 billionofferestimateseverywhere.
这么简单的一款游戏,稳定一天几百万的流水进来,这是相当了不起的,所以现在牧野科技在业内的估值又提升了不少,如果李牧现在开口要融资,十亿以上的报价估计遍地都是了。
After Muye Science and Technologythesetwoheavy blows, the professionalalsounderstood the Li Mu'slayoutfinally, in this biggestpainted eggshell and foreshadowing, arethisthingnamedAlipay.牧野科技这两记重拳之后,业内人士也终于看懂了李牧的布局,这里面最大的彩蛋和伏笔,就是这个叫做支付宝的东西。BeforeAlipayjustdid, Li Mu has almost not madeanythingto propagandizeoutward, butmade the accuratepromotionin3321thesestudents and guardians, firstsavedcertainuser basetooneself, butin the industryhad not paid attention to the Alipaybackspaceat that time, butwas regarded as a 3321tool, a small number ofpeople with high aspirationssuch asBaiduclass/flow of Chief Li and Tan Yaochengrealizedinthisactuallythere is something behind all this, butlookedinitiallydid not come out.
之前支付宝刚做的时候,李牧对外几乎没有做什么宣传,只是在3321的那些学生和家长里做精准推广,先给自己积攒了一定的用户基础,但那个时候业内并没有关注到支付宝背后的空间,只是把它看做了3321的一个工具,少数有心人如百度的李总、谭耀成之流倒是意识到这里面大有文章,但是当初又看不太出来。Howevernow the function of Alipayis instantaneously bright, looks likein the company, itis a completeonlinepaymentchannel, Li Mudevelopsit, andwith3321makes the experimental plot, after mature, transplantsthischanneltoHappy Farmdirectlycomes, expeditednearlyten million/countless the Alipayuserdirectly, moreoverHappy FarmusesAlipaythispaymentchannel, but can also save the bigchannelcosts, in the money in Happy Farmuserpocket, was all held itselfto capture, the middle1pointhas not flowed out.
不过现在支付宝的作用瞬间就明朗了,在业内公司看来,它就是一个完整的线上支付渠道,李牧把它开发出来,并且用3321做试验田,成熟了之后直接把这个渠道移植到开心农场来,直接催生了近千万支付宝用户,而且开心农场使用支付宝这个支付渠道,还可以节省大笔的渠道成本,开心农场用户口袋里的钱,全被揣进了自己兜里,中间一点也没外流。
The user group that becausejustAlipayincreasescrazily, making many companiesseeprofit, therefore, 9 : 00 am over, a matter that letLi Mudidn't expect happened.
正因为支付宝狂增起来的用户群,让业内很多公司看到了其中的益处,所以,翌日早上九点出头,一件让李牧都没想到的事情发生了。Lin Qingyamakes the phone calltoLi Mu, the person who saysisShandaBusinessDirectorfoundMuye Science and Technology, hopes that candiscuss the cooperationwithMuye Science and Technology.林清雅给李牧打来电话,一个自称是盛大商务总监的人找到了牧野科技,希望能够和牧野科技谈合作。Li Muis very curious, whyShandawill ask itselfto cooperate.李牧很好奇,盛大为什么会找自己合作。Lin Qingyasaid: „The opposite partyseems likein the Alipaycomparisonis interested.”林清雅说:“对方好像是对支付宝比较感兴趣。”Li Muunderstoodimmediately, exhortsher: „Firstentertains, said that Iusuallytaketeno'clockto arrive at the company, tospoke face-to-facewithhimagain.”李牧顿时就懂了,嘱咐她:“先招待一下,就说我平时要十点钟到公司,到了再跟他面谈。”Made the telephone call, Li Muhurriedto crawlto get out of bedto wash, preparesMuye Science and Technologyto meetBusinessDirector that thisShandasent.
挂了电话,李牧赶紧爬起床来洗漱,准备去牧野科技会一会这个盛大派来的商务总监。Whywill be interestedinAlipayas forShanda, Li Mualso is very at heart clear, theynowin the stage of vigorous development, paying the channel is a majorproblem that theyface.
至于盛大为什么会对支付宝感兴趣,李牧心里也很清楚,他们现在正在蓬勃发展的阶段,支付渠道是他们面临的一个大问题。Now the althoughmajorbanksalsoclear the netsilver, but the independent employmentnetworksilverisverytroublesome, was inferior that Alipayis so convenient, therefore the ShandafuturePoint cardsale, majoritymustsinkto the majorInternet cafes and publicationpavilions, sells on behalf of someonePoint cardbytheseterminals, this pointalthoughareais also broad, but the drawback is also very obvious: The costis too high.
现在虽然各大银行也开通了网银,但单独使用网银还是非常麻烦的,不如支付宝这么便捷,所以盛大未来的点卡销售,大部分还是要下沉到各大网吧、报刊亭,由这些终端来代售点卡,这一点虽然覆盖面积也非常广,但弊端也很明显:成本太高。Legend Overlord that seemsLi Muto donowsecretly is the same, a hiring by the monthactivationcodesells15Yuan, but the middlemustdivideat leastsixYuanprofits, the usage cost that Internet cafepays the channelreaches as high as40%, ShandaPoint cardbusinessrelaxedmany, more than 30YuanPoint card, at leastdo not needto put out2-30%profitsto come out the runningchannel, being divided.
就好像李牧现在偷偷搞的传奇霸主一样,一个包月激活码卖15块钱,但中间要分出去至少六块钱利润,网吧这条支付渠道的使用成本高达40%,盛大的点卡业务也不会比自己轻松多少,30多块钱的点卡,至少要拿出2-30%的利润出来跑渠道、给分成。IfLegendalsohasAlipay, then these 2and30%costscansave, but, develops a paymentchannel, to themnowis impossibleto realize, even ifput in the manpower and resourcesto develop, but must forge the relations of bankto be good, butthesestillmade the initialstage, howbehinddeveloped the useris a bigdifficult problem.
如果传奇也有支付宝,那么这二、30%的成本就能够节省下来,但是,开发一个支付渠道,对他们来说现在根本就不可能实现,就算是投入人力物力开发出来了,还要打通银行的关系才行,而这些也只是做了个初期阶段,后面怎么发展用户是个大难题。Butnow, Alipay is not only a maturepaymentchannel, nearlyuseractivein whichten million/countless, ifShandacanwith the Alipaycooperation, canattain a relativelylowchannelcost, thentotheirPoint cardsales, the advantage were too many.
而现在,支付宝不但已经是一个成熟的支付渠道,还有近千万的用户活跃其中,如果盛大能够和支付宝合作,又能拿到一个相对低一些的渠道成本,那么对他们的点卡销售来说,好处就太多了。Li Mutidies up the appropriatepreparation, the cell phonereceives the Su Yingxuemessage: „Did lazybonesyouget out of bed?”李牧收拾妥当准备出发,手机收到苏映雪的短信:“懒虫你起床了吗?”Li Mureply: „Got up, did yougo to the school?”李牧回复:“起来了,你到学校了没?”„Arrived, was attending class.”
“到了,在上课。”„Last nightwas all right?”
“昨晚没什么事吧?”„Last night my paternal auntaskedmeaboutourmatters.”
“昨晚我姑问我关于咱俩的事了。”„How did yousay?”
“你怎么说的?”„Before sheprobably, seesmewithyouin the same place, in addition the bedroomclosedInot to go backlast night, thereforeguessed correctly, Icould not hide the truth fromher, confessedwithher.”
“她好像之前看见我跟你在一起,再加上昨晚寝室关门了我还没回去,所以就猜到了,我也瞒不了她,就跟她坦白了。”Li Museesthis, hastilyasksher: „Whatattitude is your paternal aunt? Won't feel embarrassedyou?”李牧看到这句,急忙问她:“你姑是什么态度?不会为难你吧?”Su Yingxuereturnssaid: „Mypaternal auntsaid,wantsto askyouto eat mealwithmyuncletogether......”苏映雪回道:“我姑说,想跟我姑父一起请你吃顿饭……”
The Li Mustunnedmoment, after recovering, immediatelyreturns toone: „Youask when the paternal auntandunclehave free time, Iarrange.”李牧错愕片刻,回过神来之后立刻回了一句:“你问问姑姑、姑父什么时候有空,我来安排。”Attending classSu YingxueseesLi Muthisinformation, cannot help butsmilesto make noise, afterwas staredoneby the teachingprofessor, hastilycontrols the expression, repliesLi Mu: „Youshouldcall the uncleauntto be appropriate...”
正在上课的苏映雪看到李牧这条信息,不由自主的笑出声来,在被授课教授瞪了一眼之后,急忙控制住表情,回复李牧:“你应该叫叔叔阿姨才合适…”Li Mureturns: „Aiya, morningmatter.”李牧回:“哎呀,早晚的事儿。”Su Yingxuereturns: „Without the right occupation, when you have free time? Idiscussedwiththem.”苏映雪回:“没点正行,你什么时候有空?我跟他们商量一下。”Li Muthinks, reply: „This, chose an eveningonthese days, so long astheyhad the time, Isurelydid not have the issue, the placeIarranged.”李牧想了想,回复:“这样吧,就这几天选个晚上,只要他们俩有时间,我就肯定没问题,地点我来安排。”„Good, Icallto askmypaternal auntat noon, when the time comesyoumustdisplaywell, ifmypaternal auntsatisfiesaboutyou, ourthingsshe will also possibly be hiding the truth from my familyforus, if unsatisfiedaboutyou, possibly a telephone, my parentscameYanjing.”
“好,我中午打电话问问我姑,到时候你得好好表现,如果我姑对你满意,咱俩的事情她可能还会替咱们瞒着我家里,要是对你不满意,可能一个电话,我爸妈就来燕京了。”Li Mutakes a standimmediately: „Relax, certainlymakes the paternal auntsatisfy!”李牧立刻表态:“放心,一定让姑姑满意!”„Thatlooked atyouto display.”
“那就看你表现了。”Chatted the informationwithSu Yingxue, the paternal aunttoSu Yingxueanduncle of Li Mumustseeownmatter, slightly was a little at heart anxious, but the presentwasto hide unable to hide, can only displaywhen the time comeswell, ifotherwise the Su Yingxuepaternal aunttoldher fatherat the togethermattertwo people, depended onher fatherto lookownthat not pleasing to the eyesvigor, it is estimated thatmustgo all outwithoneself.
跟苏映雪聊完信息,李牧对苏映雪的姑姑、姑父要见自己的事情,心里略微有点紧张,但现在是躲也躲不掉了,只能到时候好好表现,不然万一苏映雪的姑姑把两人在一起的事情告诉她爸,依着她爸爸看自己那股不顺眼的劲儿,估计得跟自己拼命。
When drivesto arrive atMuye Science and Technology, tenpointshad raised one's head, Lin Qingyasawhimto arrive at the company, thentohisoffice, said: „The ShandapersonIarrangedin the conference room, do youwantto see?”
开车来到牧野科技时,已经十点出头了,林清雅见他到了公司,便到了他的办公室里,说:“盛大的人我安排在会议室了,你要不要去见见?”Li Munods, said: „Youwithmetogether.”李牧点了点头,说:“你跟我一起吧。”„Good.”Lin Qingyanods, comes to the conference roomwithLi Mu.
“好。”林清雅点了点头,和李牧一起来到会议室。In the conference room, one about 30 -year-old manseesLi MuandLin Qingyapasses through the gate, hastilysets outto shake handwithLi Mu, simultaneouslyintroduced oneself: „Chief Lihello/you good, firstmakesto introduce oneself, IcalledFu Bin, wasBusinessDirector of ShanghaiShandaCorporation.”
会议室内,一个三十岁左右的男人见李牧和林清雅进门,急忙起身跟李牧握手,同时自我介绍道:“李总你好,先做个自我介绍,我叫付斌,是沪市盛大公司的商务总监。”Li Mushakes handwithhim, saidpolitely: „Mr.payhello/you good, please sit down.”李牧跟他握握手,客气的说:“付先生你好,请坐吧。”Fu Binsitsopposite ofLi Mu's, pulls outtwoname cardsfrom the briefcasealong, gaveLi MuandLin Qingya, Li Muaccepts the name card, askedhimcuriously: „Ilistened toChief Lin saying that Mr.paywasrepresentativeShanda, wantsto discuss the cooperation of relatedAlipay?”付斌坐在李牧的对面,从随身的公文包里掏出两张名片,递给了李牧和林清雅,李牧收下名片,好奇的问他:“我听林总说,付先生是代表盛大,想谈有关支付宝的合作?”„Right.”Fu Binnods, says with a smile: „Weknow that Alipayisyourcompany, what the registrationusesis the virtual address, thereforecameMuye Science and Technologyto visityoudirectly.”
“对。”付斌点了点头,笑道:“我们知道支付宝是您个人的公司,注册用的是虚拟地址,所以就直接来牧野科技拜访您了。”Li Mushows a faint smile, said: „《Legend》 of your firmbutnowfiery/popular.”李牧微微一笑,说:“贵公司的《传奇》现在可是火爆的很啊。”Fu Binsaidhumbly: „Mustbe the returns ratio, our《Legend》possiblyfall far shortcompared withyourHappy Farm.”付斌谦逊的说:“要算收益率,我们的《传奇》可能要比您的开心农场差得远。”Li Mubeckoned with the hand saying: „Different, yourtraysare big, it is estimated thatyourrunning waterareourmanytimes.”李牧摆手说:“不一样,你们的盘子大,估计你们的流水得是我们的好多倍。”Smiling of Fu Binshows neither approval nor disapproval, said: „Actuallyspeaking of the returns ratio, ourChen Zong | Chief Chenhad saidpersonallyadmiresyourdevelopment ideaspecially, ahead of timecultivated a Alipaysuchhigh-qualitypaymentchannel, this pointis much stronger than us, my request that comesalsobyChen Zong | Chief Chen, hopes that canchatwith the issue of yourAlipaythispaymentchannel cooperation.”付斌不置可否的笑了笑,说:“其实说到收益率,我们陈总就亲口说过特别佩服您的发展思路,提前培育了支付宝这么一个优质的支付渠道,这一点比我们要强得多,我这次来也是受陈总的委托,希望能够跟您就支付宝这个支付渠道合作的问题聊一聊。”Li Muasked: „How does your firmwantto cooperate?”李牧问:“贵公司想怎么合作呢?”Fu Binsimply said: „Wehope that Alipaycanconnectin《Legend》, the userpurchasesPoint cardto complete the paymentthroughAlipaydirectly, does not know that youcurrentlydo have the planto openAlipay?”付斌便道:“我们希望支付宝能够接入到《传奇》里来,用户购买点卡可以直接通过支付宝完成支付,不知道您现在有没有计划把支付宝开放出来?”Li Musaid: „Alipayis an onlinepaymentchannel, sinceis a channel, the natureis naturally public, wecanprovide the technicalconnection, docksyouronlinePoint cardsaleconnection, butwealsosomeappropriateincomechannelexpenses.”李牧说:“支付宝就是一个线上支付渠道,既然是渠道,性质自然是公开的,我们可以提供技术接口,把你们的在线点卡销售接口对接进来,不过我们也得适当的收入一部分渠道费用。”Fu Binnods: „Thisisnatural, but how does the channelexpensereceivespecifically?”付斌点了点头:“这是自然,不过渠道费用具体怎么收呢?”Li Muthensuperficialsaying: „Ithought that 10%channelexpensesshouldbe quite appropriate, should youexcept for the most basicnetsilver, should does not have anychannelto be ablenowto be lower thanthisproportion?”李牧便轻描淡写的说道:“我觉得10%的渠道费用应该比较合适,你们现在应该除了最基本的网银,应该没有任何一个渠道会低于这个比例了吧?”Fu Bindidn't expectLi Muopened the mouthto open such a just rightproportion, the Shandapaymentchannelcosttruly is very at present high, the netsilvercostwas low, variousbankswere not quite same, butbasically below 5%, what was awkwardwas the volume of usersare few, mostusersnot, is not willingto toss about the netsilver;Nextismoves the link the messagepaymentchannel, the channelcost of thischannelbasically about 15%, althoughis divided into the proportionto be high, but the user operationis more convenient than the netsilver, thereforebe more than muchthrough the user of netsilverpaymentthrough the user of messagepayment;Channelcosthighestis the Internet cafe, telephone boothandpublicationpavilionofflinesells, Shandais impossibleone by one city, one by one Internet cafe the runningfloormerchant, tounfold the sale networkas soon as possible, can only through the way of proxy, probablyguarantee that layer upon layerin this casefrom the terminaldistributor, arrives at the room for profits of middlebusiness agent, calculates, the channelcostoccupied about 30%, what mostawfullywas, thischannelwasto user the most convenientchannel, therefore was also the amount of usebiggestchannel.付斌没想到李牧一开口就开了这么一个恰到好处的比例,目前盛大的支付渠道成本确实很高,网银成本低,各银行不太一样,但基本上都在5%以下,但尴尬的是用户量少,大部分用户不会,也不太愿意折腾网银;其次就是移动联通的短信支付渠道,这个渠道的渠道成本基本在15%左右,虽然分成比例高,但用户操作起来比网银方便,所以通过短信支付的用户要比通过网银支付的用户多出不少;渠道成本最高的就是网吧、电话亭、报刊亭这种线下代销,盛大不可能挨个城市、挨个网吧去跑底层商户,为了尽快铺开销售网,只能通过层层代理的方式,这样的话,就要保证从终端销售者,到中间代理商的利润空间,算算下来,渠道成本占到了30%左右,但最要命的是,这个渠道偏偏是对用户来说最方便的渠道,所以也是使用量最大的渠道。Shandanaturallydoes not thinkso much money leavingsellersin vain, thereforetheyhad a liking forhavealmostten million/countlessAlipay of user, but the Alipay10%channelswere divided, in the psychological expectation of Shanda, trulywashigh a point, althoughcalculatedas beforeisverycost-effective, butAlipayafter allwas not a central enterprise, moreoveritsoperation costwas not high, 10%channelswere divided, the costwere mostonly to occupy10%, remaining90%will be the Alipayroom for profits, Shandawill not be gladto giveothers such highprofitcompared with, thereforethisquiteinlaboriousmade moneyforothers, no matter whateverybodywill be uncomfortable, In their opinion, 5% is a quitereasonableproportion, they can also accept, Alipayalsohasenoughprofitas before.盛大自然不想这么多钱白白的留给销售商,所以他们看上了已经有差不多千万用户的支付宝,但是支付宝10%的渠道分成,在盛大的心理预期中,确实是高了一点,虽然计算下来依旧是很划算,但支付宝毕竟不是一家央企,而且它的运营成本也不高,10%的渠道分成,成本最多只能占到其中10%,剩下九成都是支付宝的利润空间,盛大不会乐意给别人这么高的利润比,这相当于是在辛辛苦苦替别人赚钱,任谁都会不爽,在他们看来,5%是一个比较合理的比例,他们也能接受,支付宝也依旧有足够的利润。After2010, the onlinepaymentplatformwere gradually many, at that timeAlipaythistype of paymentchannel, the channelcost of the businesshandtaking awayalsoless than1%, maintainedat05%mostly, thisproportioneven must lower over onetimecompared with the proportion of UnionPayposmachine, the reasonwas very simple, that timepaymentchannelcompetitionwas too fierce, everyone can only the channelcost control in the operation costbasicallyimpartiallevel line, whothattimedareto want10%channelcosts, wasdoes dead simply.
在2010年以后,线上支付平台逐渐多了起来,那时候支付宝这种支付渠道,从商家手里拿走的渠道成本还不到1%,大部分维持在05%,这个比例甚至比银联pos机的比例还要低一倍以上,原因很简单,那时候的支付渠道竞争太厉害,大家只能把渠道成本控制在和运营成本基本持平的水平线上,那个时代谁敢要10%的渠道成本,简直是自己作死。Howeveris now different, the presentis the Alipaymonopolyperiod, before the competitorcomes out, Li Mumustpersevere the profitpointinonemakes the opposite partynot be willingto accept, inlevel line that alsohas toaccept, thisprofitcontrollooks like the membermoneyamount that the taxicompanystarts outvery much, membermoney that theystart out can always catch the neck of taxi driver, on the one handmakesthemcurseevery day, feltoneselffromlaboriousrace car, moneywas actually madewith easeby the company, buton the other hand, theyalsoknow,turns over todiscontentedlydiscontentedly, maydriveeventuallycompared withdoingother'sworkmuststrongsome, therefore, they can only. Scolded the company, whiledrivingfrom early to late.
但是现在不一样,现在是支付宝的垄断时期,在没有竞争对手出来之前,李牧一定要把利润点坚守在一个让对方不愿接受,又不得不接受的水平线上,这个利润点的把控很像出租车公司开出的份子钱数额,他们开出的份子钱总是能卡住出租车司机的脖子,一方面让他们每天咒骂,觉得自己自辛辛苦苦跑车,钱却都被公司轻松赚走,可另一方面,他们自己也知道,不满归不满,可开车终究比做其他的工作要强一些,所以,他们只能一边骂公司,一边起早贪黑的开车。10%, Shandaacceptsto be certainly painful, butcauses troubleregardless the psychological factor, theyalsoknow,thiswas divided into the proportionto helpthemobtaincompared withformermoreprofits.
10%,盛大接受起来一定会非常痛苦,但是抛开心理因素作祟,他们也知道,这个分成比例可以让他们获得比之前更多的利润。Fu Binponders over the moment, verysinceresaidtoLi Mu: „Chief Li, wethought that 5%are possibly more suitable, ifyoucanreserveenoughroom for profitstous, thenwewill also givecertainpreferential benefitinouruser groups, the newuserusesAlipayas far as possible, in this case, wegotmoreprofits, butyouwhilegetting not poorprofit, obtainedmoreAlipayusers, thisis a win-winaspect, do youfeel?”付斌思忖片刻,很有诚意的对李牧说道:“李总,我们觉得5%可能更适合一些,如果您这边能给我们预留出足够的利润空间,那么我们也会在我们的用户群中给出一定的优惠,新用户尽量使用支付宝,这样的话,我们获得了更多的利润,而您这边在获得不菲利润的同时,也获得了更多的支付宝用户,这样才是一个双赢的局面,您觉得呢?”Li Muwas attractedat heartbythisproposition, ifLegendis really willingto the Alipayuser'scertaindiscount, reallyto have very bigadvantagetoAlipay, the user of Happy Farmradiationafter all is onlypart, Legend is also usermassveryhugeGame, ifcanconform withboth'susers, toAlipayis a biggerpromotion, but, the biggest problem is.李牧心里被这个提议吸引住了,如果传奇真的愿意给支付宝用户一定的折扣优惠,对支付宝确实是有很大的好处,开心农场辐射的用户毕竟只是一部分,传奇也是用户体量非常庞大的游戏,如果能够把两者的用户都整合进来,对支付宝又是一个更大的促进,不过,最大的问题是。Therefore, Li Muhave a relishaskedhim: „Youpull downI5%shares, is willingto give the user the bigpreferentialproportion? Definitelyover5%, because in that case, yourprofit marginsinsteaddo not becomelower.”
于是,李牧饶有兴致的问他:“你们压低我5%的分成,愿意给用户多大的优惠比例呢?肯定不会超过5%,因为那样一来,你们的利润率反而会变得更低。”Fu Binthinks,said: „ThisI must with the companydiscuss that is good.”付斌想了想,说:“这个我还得跟公司商量才行。”Li Musaid with a smile: „Ifyou can only 97fold, 98bookletsto the user, to user, the significancebasicallycanignore, therefore, purein this manner, wegain the extraadvantagevery muchdifficultly.”李牧笑道:“如果你们只能给用户一个97折、98折,对用户来说,意义基本上可以忽略不计,所以,单纯用这种方式,我们是很难从中获得额外好处的。”Fu Binsomewhatblushes with shame, a moment agoalsotrulywas a partnership model that thought ofsuddenly, butafter a Li Musuchsaying, healso felt not truly easyto become the reality, toAlipay, controlled the rechargingchannel of part of Legendusers, always a pointshareproportion, the incomewill be higher, butto user, a 120hours of second of cardandone30days of moon/monthcard, the selling pricewas35Yuan, hit97to foldsmall advantageYuan, where the significance?( To be continued.)付斌有些汗颜,刚才也确实是自己忽然想到的一个合作模式,但是经李牧这么一说,他也感觉到确实不是那么容易成为现实的,对支付宝来说,掌控一部分传奇用户的充值渠道,每多一个点的分成比例,收入都会高出许多,但是对用户来说,一张120小时的秒卡、一张30天的月卡,售价是35元,打个97折才便宜一块钱,意义何在呢?(未完待续。)
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