RINAPE :: Volume #4

#338: Also steamroll!

LNMTL needs user funding to survive Read More

The powerful competitor is truly desperate. 强大的竞争对手确实是让人绝望的。 Especially the renewal of Happy Farm, turned on the Pandora's Box all of a sudden probably, making all users be crazy again, between player and player, tie, was promoted by this renewal alternately is not a rank, the new edition brought steamroll -type more to own old edition , was still at imitated the Happy Farm old edition let alone QQ Fishery? 尤其是开心农场的这一次更新,一下子好像打开了潘多拉魔盒,让所有用户再次为之着迷,玩家与玩家之间的交互、纽带,被这次更新提升了不是一个等级,新版本对自己的老版本都带来了碾压式的越,更何况还尚处在模仿开心农场老版本的qq渔场？ Young Brother Ma, Guo Haiming is also good, they by the promotion of Happy Farm shocking, when despairs, they emerge a thought: The Muye Science and Technology product is who does? Who is the true product manager? Why will he have is so surprising and lets the product design of person slap the table and shout with praise? 小马哥也罢、郭海明也好,他们都被开心农场的这一次升级给震慑住了,绝望之余,他们心里都涌现出一个念头:牧野科技的产品到底是谁做的？谁才是真正的产品经理？为什么他会有如此让人惊讶、让人拍案叫绝的产品设计？ When everyone is surprised, desperate, the QQ Fishery data starts to present diving to fall. 就在所有人都惊讶、绝望的时候,qq渔场的数据开始出现跳水式下跌。 The online user drains unceasingly, mass users after being familiar with Happy Farm all new functions, abandoned QQ Fishery without hesitation, heart and soul investment in Happy Farm new method. 在线用户不断流失,大量用户在熟悉了开心农场的所有新功能之后,毫不犹豫的抛弃了qq渔场,全心全意的投入到了开心农场的新玩法中。 At this time, online emitted big group of users to feed back, everyone online praised the promotion of Happy Farm, enhanced interestingly all of a sudden, but in these opinions, started to multiply another edition, some people online said: Happy Farm awesome, Tencent imitates it to do QQ Fishery, just crossed for ten hours, others put out the edition of renewal immediately, got rid of QQ Fishery directly, QQ Fishery that low-end and inferior imitation Game, the father is not rare plays, plays that Game really damned to lose face, if my side has the friend to play this Game, breaks ties directly. 这个时候,网上冒出了一大堆用户反馈,所有人都在网上夸赞开心农场的这次升级,趣味性一下子提高了许多,而在这些言论中,开始滋生出了另一种版本,有人在网上说:还是开心农场牛逼,腾训模仿它搞出一个qq渔场,刚过了十来个小时,人家就立刻拿出更新的版本,直接把qq渔场干掉了,qq渔场那种低端、劣质的模仿游戏,老子才不稀罕玩,玩那个游戏真他妈丢脸,我身边要是有朋友玩这款游戏,直接绝交。 Similar opinion flooded the entire network quickly, and caused mass user's support responses, now everyone seems to have forgotten the action of Happy Farm charge to the harm that they bring, in the competition of Happy Farm and QQ Fishery, reversed to Happy Farm comprehensively, but at this time, they start stood in the Happy Farm angle, regards the appearance of QQ Fishery, this is the shameless plagiarism, in addition Happy Farm flings the opposite party instantaneously by far after behind, when some people use the topic intentionally, in everyone mind guides spurns QQ Fishery the time, the people were very easy on to be taken into this mood. 类似的言论很快充斥了整个网络,并且引起了大量用户的支持回应,现在大家似乎已经忘记了开心农场收费的举动给他们带来的伤害,在开心农场与qq渔场的竞争中,全面倒向了开心农场,而这个时候,他们才开始站在开心农场的角度,去看待qq渔场的出现,这本身就是无耻的抄袭,再加上开心农场瞬间就把对方远远甩在身后,所以当有人故意用话题,来引导在大家心目中唾弃qq渔场的时候,群众很容易就被带进了这个情绪中。 All these naturally are the Li Mu's arrangements, he to the enemy and competitor, is always hits a person when he is down, once successful pastes on the label that some product among the users lo compels, then this model of product basically had no way out. 这一切当然是李牧的安排,他对敌人、竞争对手,从来都是落井下石的,一旦在用户中间成功将某个产品贴上lo逼的标签,那么这款产品基本上就无路可走了。 The Happy Farm new edition in online is starting the upsurge, the QQ Fishery project division everyone's mood drops the valley all of a sudden, from the clouds to the feeling of valley, the too sour crisp, many people have not even felt that to be happy and joyful with enough time, projected on the hell, dejected. 开心农场新版本正在网上掀起热潮,qq渔场事业部所有人的心情一下子跌落谷底,从云端到谷底的感觉,太酸爽,很多人甚至还没来得及感受刚才的那份开心与快乐,就被打到了十八层地狱,心灰意冷。 At this time, the Guo Haiming assistant leads the waiters in several cafes, raised full Dangdang and sumptuous incomparable food to walk, assistant excited shouted one to everyone: „Schoolmates, serve a meal! This that today Chief Guo invites is very sumptuous, has the slow in work not to have deftly!” 这时,郭海明的助理带着几个茶餐厅的伙计,提着满满当当、丰盛无比的食物走了进来,助理兴奋的对大伙儿喊了一声:“同学们,开饭啦！今天郭总请的这顿特别丰盛,手快有手慢无啊！” This thinks that spoke these words, certainly will let the colleagues cheer, noisy crowd fight for the good food, but didn't expect those present aloof, is only face dying embers looks at he, included Guo Haiming and young Brother Ma, this lets his wool. 本以为说完这句话,一定会让同事们欢呼雀跃、一窝蜂的上来争抢美食,但没想到在场的人一个个都无动于衷,只是一脸死灰的看着他,这其中包括了郭海明、小马哥,这让他心里一阵毛。 What repertoire? 什么套路？ Went out a moment ago, entire project division person also happy and excited, how less than one hour of time, did everyone fade becomes this appearance? What? 刚才出去的时候,全事业部的人还都兴高采烈的,怎么不到一个小时的功夫,所有人就蔫儿成这个样子了？到底什么了什么？ Guo Haiming coughed at this time two, said to everyone: „We should not be affected the mood by the opponent, the food should eat must eat, everyone hurries to eat.” 郭海明这个时候咳嗽两声,对大家说道:“咱们不要被对手影响了心情,饭该吃还是要吃的,大家赶紧吃点吧。” No one responded to Guo Haiming on own initiative, no one approached to take food, assistant surprise, but also can only first let deliver several sales clerks who the meal came the starter to stay behind, then asked Guo Haiming on own initiative: „Chief Guo, what do you want to eat? This has the fork to cook and burn the goose and Ushimaru......” 没什么人主动回应郭海明,也没人主动上前拿食物,助理心里诧异极了,但也只能先让送餐过来的几个店员把餐点留下,然后主动问郭海明:“郭总,您想吃什么？这有叉烧饭、烧鹅、牛丸……” Guo Haiming beckons with the hand: „I do not have the appetite, does not eat.” 郭海明摆了摆手:“我没有胃口,就不吃了吧。” The face muscle of assistant cannot help but pulled out pulling out, the heart said that you just greeted everyone to eat the thing, how isn't actually willing to be a model? 助理的面部肌肉不由自主的抽了抽,心说你刚刚才招呼大家吃东西,怎么却不愿意做个表率呢？ Has the performance of Guo Haiming, the staff who these are having an empty stomach does not dare to move again eats the thing the thought that only has to endure, whatever that pile of food have the attractive fragrance. 有郭海明的这番表现,那些饿着肚子的员工也都不敢再动吃东西的念头,唯有忍着,任由那一堆食物出诱人的香味。 By evening's 10 o'clock, the snack meal that bought no one had moved, but at this time, the Happy Farm at the same time online user crossed 5 million, the pitiful QQ Fishery online user has dropped, only then less than 300,000 people, but according to feedback that the backstage monitored, in this less than 300,000 online users, there are 150,000 people to have nothing to operate within a half hour, in other words, they had actually drained, but has not closed QQ Fishery webpage. 到了晚上十点钟,买来的茶点饭菜没有一个人动过,而这时,开心农场的同时在线用户过五百万,可怜的qq渔场在线用户已经下降到只有不到三十万人了,而根据后台监控的反馈,这不到三十万的在线用户里,有过十五万人在半个小时之内已经没有任何操作了,也就是说,他们其实已经流失了,只是没有关闭qq渔场的网页而已。 The Guo Haiming face lost did not have, young Brother Ma continuously in one did not say the trend of looks at data, was also unable to continue watching until him again, opened the mouth saying: „Today arrived here, I first walked.” 郭海明脸都丢没了,小马哥一直在身边一言不的看着数据的走向,直到他再也看不下去,开口道:“今天就到这里吧,我先走了。” Guo Haiming blurted to say one: „Chief Ma to follow up these functions, I will discuss tomorrow on an organization conference, how long has a look to need to be able these functional designs.” 郭海明脱口说了一句:“马总以跟进开这些功能,我明天就组织一个会议讨论一下,看看到底需要多久能够把这些功能设计开出来。” : „Lost the first round, if also imitates them, basically was very difficult the means of livelihood, others obviously had the technological strength, to have the reserve, we followed behind others' buttocks to walk, was not the opposite party who was possible to play, but they did not separate the new function, let user's time in Game and energy investment overlay unceasingly, we were more difficult to move their foundation.” :“输了第一轮,如果还模仿他们,基本上就很难有活路了,人家明显有技术储备、有开储备,我们跟着别人的屁股后面走,是不可能玩的过对方的,而他们不断开新功能,不断让用户在游戏中的时间、精力投入叠加,我们更难动得了他们的根基。” Guo Haiming clenches teeth, said: „We open the brand-new Game function, strives to realize to catch up!” 郭海明咬了咬牙,说:“我们开全新的游戏功能,争取实现赶！” young Brother Ma slightly nodded, stands up: „You follow up, q had died, if QQ Fishery died again, was too big to our influences, you must know, for these two projects, we took away many manpower, physical resources, financial resource as well as our own resources, consumed many funds, to delay the exhibitions of many core business simultaneously......” 小马哥微微点了点头,站起身来说:“你来跟进把,q吧已经死了,qq渔场如果再死掉,对我们的影响就太大了,你要知道,为了这两个项目,我们抽掉了多少人力、物力、财力以及我们的自有资源,耗费了多少资金、同时耽误了多少核心业务的展……” Guo Haiming ashamed saying: „I who Chief Ma, you said understand.” 郭海明惭愧的说道:“马总,您说的我都明白。” : „Understands well, we can rejoice that only, is in the market did not have temporarily directly with the opponent who we compete with, otherwise this twice gambling game failure, our foundation might be injured by the opponent one after another.” :“明白就好,我们唯一能够庆幸的,是市面上暂时还没有直接与我们竞争的对手,否则这接连两次押宝失败,我们自身的根基有可能都会被对手伤及。” Guo Haiming awkward dangling eyelid: „I will not give up QQ Fishery, you could rest assured that I will surely give you a satisfactory answer.” 郭海明尴尬的垂下眼睑:“我不会放弃qq渔场的,您放心,我一定会给您一个满意的答复。” At this moment, in Muye Science and Technology, the entire company high and low happiness, QQ Fishery project division before with eight point is exactly the same. 此时此刻,在牧野科技,全公司上下一片欢愉,和八点之前的qq渔场事业部如出一辙。 Li Mu relaxes, most has the potential to threaten the Happy Farm opponent , since failed, that this Game basically can have no more worries. 李牧松了一口气,最有潜力威胁到开心农场的对手既然都已经失败,那这款游戏基本上可以高枕无忧了。 But Happy Farm of new edition also made him have the unexpected benefit, the present user had no longer minded that the issue of Happy Farm charge, because of the Happy Farm new duty system urogenous, would a reward specially high duty, needed some relative this/should users, the high-quality material, compelling him only to buy, at this time, in friends the RMB player of high rank wielded the function, they will not keep so many raw materials to take up oneself warehouse space, therefore was keeps enough to need generally, remaining hung in the shelf completely sells, the good friend who helped the low rank just right solved the duty. Issue. 而新版本的开心农场也让他有了意外收获,现在的用户已经不再介意开心农场收费的问题了,因为开心农场新的任务系统十分尿性,总会有一个奖励特别高的任务,需要一些相对该用户来说,高级一些的材料,逼着他只能去买,这个时候,好友圈里高级别的人民币玩家就挥了作用,他们不会留着那么多原材料占着自己的仓库空间,所以一般都是留够自己所需,剩下的全部挂在货架出售,正好帮助低级别的好友解决了任务问题。 Payer's rank in Game is high, the rich resources, are the elite community in Game, they also wield the function that the elite class should wield exactly: In help the crowd quick show/unfolds of low class, therefore, the Game high and low harmony, no one scolded the Muye Science and Technology heart black, to destroy the Game trim again. 付费用户在游戏中的级别高、资源丰富,属于游戏中的精英群体,他们也恰好挥了精英阶层应该挥的作用:帮助中低阶层的人群快展,所以,游戏上下一片和谐,再没有人骂牧野科技心黑、破坏游戏平衡度了。 Moreover, opening of new function, promoted the growth of RMB player number, as well as spending soars. 而且,新功能的开,更加促进了人民币玩家数量的增长,以及消费金额的直线攀升。 Game present point ticket although does not open the purchase, but can through brushing the duty obtains, the user of high rank will be glad first to spend money to buy item(s) , to promote the original production, then better brushing duty, brushes the gold coin, the foundation rule renovates order every eight hours a time, but RMB player, if the finishing ahead of schedule duty, can renovate the duty with RMB ahead of time, renovates to need two Yuan RMB one time. 游戏现在的点券虽然不开放购买,但是可以通过刷任务获得,高级别的用户会乐意先用钱买道具,促进原始生产的度,然后再更好的刷任务、刷金币,基础规则是每八个小时才刷新一次的订单,但是人民币玩家如果提前完成任务的话,可以用人民币提前刷新任务,刷新一次需要两元人民币。 But richer user, will also recharge RMB to purchase the higher level directly the freight vehicle, low level freight vehicle that 58888 gold coins can buy every eight hours only then four orders, but the freight vehicle of updated version can produce six orders and eight order even ten orders every eight hours, but freight vehicle selling price not small advantage of updated version, can produce the freight vehicles of six orders to need RMB 38 Yuan and freight vehicles of eight orders to need RMB 68 Yuan and freight vehicles of ten orders to need the RMB 98 Yuan. 而更有钱的用户,还会直接充值人民币购买更高级的货车,58888个金币能买到的低级货车每八个小时只有四个订单,但升级版的货车就能够每八小时产生六个订单、八个订单甚至十个订单,不过升级版的货车售价可不便宜,能产生六个订单的货车需要人民币38元、八个订单的货车需要人民币68元、十个订单的货车需要人民币98元。 Even so, a evening's time, sells more than 300,000 various type freight vehicles, the freight vehicle of RMB purchase not only has major promoter action to Game, but also in the farm is stopping a high-quality freight vehicle, to the player is also a facade. 即便如此,一晚上的功夫,还是卖出去三十几万辆各式货车,人民币购买的货车不但对游戏有很大的促进作用,而且农场里停着一辆高级货车,对玩家来说也是一种门面。 Therefore, this evening, Items Mall sales amount 20 million. 于是,这一个晚上,道具商城的销售金额就过了两千万。 In the first 24 hours that Items Mall gets online, sales volume also 9 million, but, this short one evening, several hours of time, the sales amount 20 million, this simply is internet domain MU Online / miracle, money-making that 《Legend》 is not even able to compare, lets in the entire industry in an uproar. 道具商城上线的第一个24小时内,销售额也不过才九百万,但是,这短短一个晚上、几个小时的功夫,销售金额就过两千万,这简直是互联网领域的一个奇迹,一个连《传奇》都无法比拟的赚钱度,让整个业内哗然。 However this 20 million sales volume is also Happy Farm the peak that is difficult to overstep, majority is willing to buy the freight vehicle dozens RMB item(s) user, tonight acts, this is not the duplicate consumption, in the future besides will have the new edition to get online, otherwise is impossible to be this sales amount again. 不过这两千万销售额也是一个开心农场自身很难逾越的巅峰,大部分愿意花钱购买货车这种几十块人民币道具的用户,今天晚上就都出手了,这不是重复消费,往后除了还有新版本上线,否则不可能再达到这个销售金额。 The domestic internet domain, Happy Farm has helped Muye Science and Technology be on the shrine, in reputation big chirp. 在国内的互联网领域,开心农场已经助牧野科技登上神坛,在业内名声大噪。 ( To be continued.) 8 (未完待续。)八
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