RINAPE :: Volume #3

#293: Hunters and spears/guns

LNMTL needs user funding to survive Read More

«Happy Farm» is Li Mu the key product that is used to handle big issue with smart power, he must come the layout future immediate Instant Messenger software arena taking advantage of this, the given price is high, he not possible to be authorized this Game to any enterprise, but at present, the professional sees this Game fiery/popular, had not seen that this Game true value is. 《开心农场》是李牧用来四两拨千斤的关键产品,他还要借此来布局未来的即时通讯软件领域,给的价格再高,他都不可能把这款游戏授权给任何企业,不过眼下,业内人士只是看到了这款游戏的火爆,还没有看出这款游戏真正的价值所在。 Even now eldest child Tencent of immediate Instant Messenger software market has not detected that this Game will bring anything to attack to their core business, they after understanding and studying Happy Farm, but saw a point pessimistically: q was basically finished. 即便是现在即时通讯软件市场的老大腾训也没有察觉到这款游戏会对他们的核心业务带来什么冲击,他们在了解并研究了开心农场之后,只是悲观的看到了一点:q吧基本完蛋了。 In internal conference that in Chief Ma holds personally, everyone to Tieba (Post It) recently launched personal space as well as Happy Farm conducts was a half hour of paying homage to. 在马总亲自召开的内部会议上,大家对贴吧新推出的个人空间以及开心农场进行了长达半个小时的膜拜。 So-called pays homage, was everyone was saying that these two products had multi- awesome, to be inconceivable, surpassed q simply dozens streets, in view of the fact that q it steals the Tieba (Post It) creativity, therefore Tieba (Post It) in the product level, can say that with q completely not in a world, q was held the collar by Tieba (Post It), was in front of whole nation to shoot first with one hand and then the other to slap two big faces, twice knelt down, was actually stepped on by the general netizens stubbornly, online public opinion completely one-sided, no one sympathized with q, instead is scolding it damn. 所谓膜拜,就是大家都在说这两个产品有多牛逼、多不可思议,简直超出q吧几十条街,鉴于q吧本身就是盗取贴吧的创意,所以贴吧在产品层面,可以说跟q吧完全不在一个世界上,q吧被贴吧一把抓住衣领,当着全国人民的面左右开弓抽了两个大耳光,两次跪倒在地,却又被广大网友死死踩了下去,网上舆论完全的一边倒,没人同情q吧,反而都在骂它该死。 In this case, Chief Ma also can only tacitly consent that this group of people's long others spirit on the board extinguish the power and prestige, because own power and prestige had been extinguished completely. 这种情况下,马总也只能默许这帮人在会议桌上长他人志气灭自己威风,因为自己的威风早就被灭尽了。 Suddenly, a product manager at present one bright, said: „I feel personal space and Happy Farm these two products, more suitable in-line to our products, if QQ had these two products, the user viscosity does not dare to imagine simply!” 忽然,一个产品经理眼前一亮,说:“我感觉个人空间、开心农场这两个产品,更适合内嵌到咱们的产品里,如果qq有了这两个产品的话,那用户粘度简直不敢想象啊！” A language awakens the dreamboat. 一语惊醒梦中人。 Sometimes, is too sudden, will make the rotational speed of Renmin brain when shocking reduce, very obviously. On the board had a kindergarten classes for six and seven year olds person to play Happy Farm to play last night late at night, today in the conference, the thought speed is obviously slower than the past. 有些时候,当震惊来的太突然,会让人大脑的转速降低,很显然。会议桌上有一大班人昨晚玩开心农场玩到了后半夜,今天在会议上,思维速度明显比以往慢多了。 Puts in order because of In short of product manager. All talents instantaneously from paying homage to the Tieba (Post It) mentality, switch over the normal state. Pondered carefully these two models of products genes and attributes, everyone has to acknowledge, these two products build for the online public relations naturally. 整因为产品经理的一句话。所有人才瞬间从膜拜贴吧的心态,切换到正常状态。仔细思考这两款产品的基因和属性,所有人都不得不承认,这两个产品天然就是为了线上社交打造的。 What are the online public relations? The public relations are the personal connection and communication, alternately and demonstration, the p end or future mobile internet, the online public relations will unable to leave these four core main points forever, naturally, will make pao and so on will be the offline delaying service of online public relations, cannot include in worrying of online public relations. 线上社交是什么？社交就是人脉、沟通、交互和展示,无论是p端还是未来的移动端互联网,线上社交永远离不开这四个核心要点,当然,约pao之类的属于线上社交的线下延展服务,不能算入线上社交的犯愁里。 Personal connection. Naturally is the good friend, the user must in the social product relaxed includes oneself all public relations relations, the friend in reality, is the friend in network, this point QQ has the absolute advantage, Tieba (Post It) is using Happy Farm to pursue directly ; 人脉。自然就是好友,用户要在社交产品中轻松的把自己所有社交关系囊括进来,无论是现实中的朋友,还是网络中的朋友,这一点qq具备绝对的优势,贴吧正在利用开心农场迎头追赶; The communication, is immediate Instant Messenger, the voice is also good, the writing is also good, is the category of communication. This point QQ also the peak at domestic market, Tieba (Post It) has almost no foundation, in the stand letter/believes system cannot be regarded true immediate Instant Messenger. However Li Mu is doing something secretly, during YY is developing in the secret. 沟通,就是即时通讯,语音也好,文字也好,都属于沟通的范畴。这一点qq也是处在国内市场的顶端,贴吧几乎没有任何基础,站内信系统根本算不得真正的即时通讯。不过李牧正在暗度陈仓,yy正在秘密开发之中。 The above 2 points are QQ now the competitive advantage of most core, but, they have not realized importance that now latter two points, that is alternately with the demonstration. 以上二点是qq现在最核心的竞争优势,但是,他们现在还没有意识到后两点的重要性,那便是交互与展示。 Alternately seems like very similar to the communication, but has very big difference, the communication is in the language, alternately is in the behavior . Moreover the interactive range is too big. For example: Simple, looks like the user to watch the opposite party material and main page mutually ; Thorough. It looks like the user to leave a message mutually, point to praise ; Again thorough, looks like the user in Happy Farm this Game the thorough and long-term interaction. This point present QQ is footless. 交互与沟通看起来好像很类似,但却有很大的不同,沟通是语言上的,交互是行为上的,而且交互的范围太大。比如:简单点,就像是用户相互观看对方资料、主页;深入点。就像是用户相互留言、点赞;再深入,就像是用户在开心农场这种游戏里深入、长期的互动。这一点眼下的qq还毫无基础。 As for the demonstration, is the user wants to present various types to the things of others 11 presents, the personal space photo album and diary, said, is this function, in the future will push to the pinnacle the demonstration, was the WeChat friend encircles, this point, Tieba (Post It) personal space opened an embryonic form, but QQ was nothing starts as before. 至于展示,就是用户将自己各种想呈现给其他人的东西都一一呈现出来,个人空间的相册、日志、说说,都是这个功能,未来把展示推向极致的,就是微信的朋友圈了,这一点,贴吧的个人空间算是开辟了一个雏形,但qq依旧是没有任何起步。 The personal connection and communication, alternately and demonstration, QQ occupies the first two points, the latter two points are zero, Tieba (Post It) occupies the latter two points, „personal connection” on is pursuing, „communication” on to ferment in secret, so, in immediate Instant Messenger market competition, the Li Mu's wooden barrel be more complete than QQ, QQ has not realized own weak area, but once future will throw interactive and importance of demonstration, the QQ weak area will expose to come out immediately. 人脉、沟通、交互和展示,qq占据前两点,后两点为零,贴吧占据后两点,“人脉”上正在追赶、“沟通”上正在暗中酝酿,如此看来,在即时通讯市场这场竞赛中,李牧的木桶要比qq更完整,qq只是还没有意识到自己的短板,可一旦将来自己把交互和展示的重要性抛出来,qq的短板立刻就会暴露出来。 A vice-president sighed: „ Really, thinks carefully, if these two models of products our, must bring the big promotion to our user viscosities! Does not dare to imagine simply! But these two models of products in Tieba (Post It), almost the meaning, the development potential of community, how possibly the comparing favorably with public relations, personal space and Happy Farm these two models of products gave them unavoidably, was really careless and wasteful use of nature's products! „ 一个副总感叹道:“果然啊,仔细想想,这两款产品要是咱们的,得对咱们的用户粘度带来多大的提升！简直不敢想象！但这两款产品在贴吧手里,就难免差点意思了,社区的发展潜力,怎么可能比得上社交,个人空间、开心农场这两款产品给他们,真是暴殄天物啊！“ Other sense of smell keen people have also started to realize that Tieba (Post It) these two models of new products are significant to oneself significance, by this vice-president reminder, felt that in abundance Tieba (Post It) is unable to unearth completely the core values of these two models of products. 其他嗅觉敏锐的人也已经开始意识到贴吧这两款新产品对自己的意义重大,被这个副总一提醒,也都纷纷感觉贴吧无法把这两款产品的核心价值全部挖掘出来。 They had not realized, Li Mu's Tieba (Post It) is not the Muye Science and Technology core, his true development core, is the public relations. 只是,他们没有意识到,李牧的贴吧根本就不是牧野科技的核心,他真正的发展核心,就是社交。 Their psychological attributes are very interesting, seems like an holding the blade robber, suddenly sees a holding a spear/gun hunter, the robber naturally to feel the direction that oneself are engaged in compared with many that the hunter makes money, the development potential and space are much bigger, but, in oneself hand does not have a good weapon while convenient, can only put together the world with the blade, but the hunter goes hunting earnestly, is the industry of how many not making money, will have the spear/gun in the hand, the robber on will feel, this spear/gun gave the hunter wastes the resources, gave to make the best use of things. 他们的这种心理感觉很有意思,就好像自己是一个持刀的劫匪,忽然看见一个持枪的猎人,劫匪自然是觉得自己从事的方向要比猎人赚钱的多,发展潜力和空间都要大得多,但是,偏偏自己手里没有一件趁手的好武器,只能用刀拼天下,可猎人埋头打猎,原本就是一个赚不了多少钱的行业,却偏偏有枪在手,劫匪就会感觉,这枪给猎人是浪费资源,给自己才能物尽其用。 Where the robber knows, hunter who in his eye holds a gun to go hunting, must make the heart of robber . Moreover, this hunter resolves to do, is no.1 in robber! 只是劫匪哪里知道,他眼里持枪打猎的猎人,也有一颗要做劫匪的心,而且,这个猎人立志要做的,是劫匪届里的no.1！ However, this time Tencent team, once had a liking for the spear/gun of hunter, some hard to practiced moderation, everyone states views on the board, some people suggest to begin first to make Happy Farm immediately, naturally, the name must change, in view of the fact that like its in-line to QQ, therefore called QQ Farm is also logical. 不过,此时的腾训团队,一旦看上了猎人的枪,就有些难以自持了,大家在会议桌上各抒己见,有人建议立刻着手先做开心农场,当然,名字要改一下,鉴于像把它内嵌到qq里去,所以叫qq农场也就顺理成章了。 Also some people said, now on opy Happy Farm, this isn't goes looking for trouble? q matter over the past several days? 又有人说,现在就opy开心农场,这不是自找麻烦吗？q吧的事情才过去几天？ Some also say that or first makes personal space? This pattern is very general, we change, makes a QQ space to come out, this should not be scolded. 也有人说,要不就先弄个人空间吧？这个模式很笼统,我们改一下,弄一个qq空间出来,这应该不会挨骂。 Also some people said, we make QQ Fishery simply, Tieba (Post It) farms us to breed fish, you play your me to play my, this cannot say that we did plagiarize? Most was also inspired by them. 还有人说,我们干脆弄个qq渔场啊,贴吧种地咱们养鱼,你玩你的我玩我的,这样总不能说咱们抄袭了吧？最多也就是受他们启发而已。 Silent long time Chief Ma at present one bright: „Good, QQ Fishery, initiates a project today, the product development department has the Game construction, the related technical personnel demand, needs the intersection by the human resource department, immediately starts to advertise for and arrive at the post as soon as possible, this matters concerned early not suitable evening!” 沉默半晌的马总眼前一亮:“好啊,qq渔场,今天就立项,产品开发部门出游戏架构、出相关的技术人员需求,需求交由人力资源部,立刻开始招聘、尽快到岗,这件事宜早不宜晚！” ...... …… After Li Mu in the afternoon the telephone bombed one round, simply closes down for several hours, to six o'clock again starting, didn't expect one starting, big pile of messages flood into oneself cell phone continuously, even some cell phone text message prompt sound serious slow. 李牧下午被电话轰炸了一轮之后,干脆关机几个小时,一直到六点钟才重新开机,没想到一开机,一大堆短信就连续的涌入自己的手机,以至于连手机短信提示音都有些严重卡顿。 Li Mu just looked at several information, immediately the telephone forces one's way into, he sees is the strange number, the convenience gives according , the didn't expect opposite party hit quickly, Li Mu presses again, the opposite party hits again, the spirit of perseverance makes a Li Mu parade big, but can only answer: Hello, which? „ 李牧刚看了几条信息,立刻又有一个电话打了进来,他一见是陌生号码,顺手就给按掉,没想到对方很快又打了过来,李牧再按掉,对方再打,锲而不舍的精神让李牧一阵头大,无奈之下只能接听:你好,哪位？“ „Is Li Mu?” “是李牧吗？” „Is I, are you which?” “是我,你是哪位？” „Haha, hello/you good Li Mu, I am Xu Jiahua, wants to contact with you is not really easy, made your phone call to hit one in the afternoon.” “哈哈,你好啊李牧,我是许嘉华,想联系你真不容易啊,打你的电话打了一下午。” Xu Jiahua heard in the afternoon the Muye Science and Technology new movement, feels immediately threat, the speed that Muye Science and Technology rises was really quick, his for fear that Xu Jiaming really conducted the capital to cooperate with Li Mu, in that case, Xu Jiaming became the biggest threat. 许嘉华下午听说了牧野科技的新动作,立刻就感觉到了威胁,牧野科技崛起的速度实在是太快了,他生怕许嘉铭真的跟李牧进行资本合作,那样一来,许嘉铭就成了自己最大的威胁。 Li Mu one hear is he, somewhat is at heart repugnant, tone somewhat desolate asking: „What matter do you have?” 李牧一听是他,心里不免有些反感,语气有些冷淡的问:“你有什么事吗？” Xu Jiahua said with a laugh: „ To ask you to eat meal, apologized with you for the beforehand matter, moreover in my recent hand idled a big fund, we can chat the business that had anything to cooperate. „ 许嘉华笑着说:“就是想请你吃顿饭,为之前的事情跟你道个歉,另外我最近手里闲出一大笔资金,咱们可以聊聊有没有什么可以合作的生意。“ Li Mu is not willing to have what connection with Xu Jiahua, then said: „Excuse me, recently did not have the time, moreover I think that we have nothing to cooperate.” 李牧不愿跟许嘉华有什么瓜葛,便直说道:“不好意思,最近没有时间,另外我想咱们俩也没有什么好合作的。” Xu Jiahua has not been angry, but is hastily said: „Chatted knows opportunity cooperation, me other does not dare saying that if you need to invest, I can you premium 20% based on industry estimate value, how you look?” 许嘉华没生气,而是急忙说道:“聊一聊才知道有没有机会合作嘛,我这边别的不敢说,如果你需要投资,我可以给你在行业估值的基础上溢价20%,你看如何？” Li Mu said lightly: „Good intention thank you, but does not need.” Then, has not given the opportunity that he spoke, said: „Excuse me, I now am a little busy, first hung.” 李牧淡淡道:“谢谢你的好意,不过还是不必了。”说完,也没给他说话的机会,又说:“不好意思,我现在有点忙,先挂了。” Li Mu pressed the telephone conveniently, another strange number forces one's way into, was really tired, he then pressed the electricity, the preparation close-down some time, before closing down, first made a phone call to mother. 李牧顺手按掉了电话,紧接着又一个陌生号码打了进来,实在是烦了,他便按掉来电,准备关机一段时间,关机之前,先给老妈打了一个电话。 First asks that in the family/home the recent situation, Mother Li said in the family/home both shop recent business are good, it was cold, is the New Year's Day has a vacation, close to the new year, therefore most made money the clothing business to one year during. 先问了问家里最近的情况,李妈说家里两个店最近的生意都非常好,天冷了,又是元旦放假、临近新年,所以服装生意到了一年之中最赚钱的时候。 Li Mu exhorts her and fathers leaves is too laborious, Mother Li said: „I was looking for the shop front with your father recently, wants to open a shop again.” 李牧嘱咐她和老爸都别太辛苦,李妈却说:“我跟你爸最近又在找店面呢,想再开一家店。” Li Mu gawked: „Mother, you must do! Are two shops unbearably busy?” 李牧愣了:“妈,你这是要干啥啊！两家店还忙不过来？” Mother Li said very much earnestly: „Now the clothing business is good to do, the power of consumption of our Haizhou person also got up, opens a shop, can make the one cent.” 李妈很是认真的说:“现在服装生意好做,咱们海州人的消费能力也起来了,多开一家店,就能多赚一分钱。” The Li Mu clothing/taking, said to Mother Li: „ Do not open a shop with the father again, me has also been working, now looks like the aspect to be good, sufficed me not to need to worry about food or clothing lives. „ 李牧服了,跟李妈说:“你跟爸就别再开店了,我这边也一直在做点事情,现在看来局面还挺好的,够咱家衣食无忧的生活了。“ The Mother Li injunction said: „ What you now are most important is primarily the studies, always do not think money-making, the parents run two shops now, one year can also gain several million, you are steadfast study good, don't to make a change, delayed the studies. „ 李妈嘱咐道:“你现在最重要的是以学业为主,不要总想着赚钱,爸妈现在经营两家店,一年也能赚个几百万,你就踏踏实实把学上好,别为了赚点小钱,把学业耽误了。“ Li Mu at heart awkward is repeating that two characters in mother mouth: The change...... actually said your son gains is the change. 李牧心里尴尬的重复着老妈口中的那两个字:小钱……竟然说你儿子赚的都是小钱。 The mother, you inflate now!( To be continued.) 妈,你现在膨胀了！(未完待续。)
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