Was esteemed by the entire world automobile media along with Muye Aurora, is partial by the entire world automoble amateur and ordinary consumer, now each automobile manufacturer, racking brains wants to develop one set own, color screen -based man-machine interaction system. 伴随着牧野极光被全世界汽车媒体推崇、被全世界汽车爱好者与普通消费者偏爱,现在每一个汽车厂商,都在绞尽脑汁的想要开发一套属于自己的、基于彩色屏幕的人机交互系统。 Japanese Toyota is earliest, next is Volkswagon. 日本丰田是最早着手的,其次是德国大众。 They realized that bothering to the great transformation that the auto industry brings, particularly Li Mu such bothering, does not press the repertoire to play a card completely. 他们意识到搅局者给汽车行业带来的巨大变革,尤其是李牧这样的搅局者,完全不按套路出牌。 What competition between is the automobile manufacturers? 汽车厂商之间的竞争原本是什么样的？ Makes everyone act according to the different user communities, different demands, different market environments, researches and develops various different kind of models, and conducts comprehensively with the models of other competitors, contrast of industrialization. 使大家根据不同的用户群体,不同的需求,不同的市场环境,去研发不同的各类车型,并且与其他竞争对手的车型进行全面的、工业化的对比。 Therefore, any big automobile group, the product line almost covered each rank , raises the back, travel and mini including but not limited to , the rooms on either side, three theater boxes and suv, small-scale, medium and large-scale...... 所以,凡是大的汽车集团,产品线几乎都覆盖了每一个级别,包括但不限于两厢、三厢、suv、掀背、旅行、迷你型、小型、中型、大型…… With the present domestic common Boss level car(riage), day is the car(riage) has the Accord and Toyota of Honda beautiful is also Camry, Junwei of Passat as well as Buick of masses, competition between the automobile manufacturers, basically revolves the outward appearance and mechanical configuration makes an issue, no one extends the competition to with the tech field that the traditional automobile has nothing to do with. 就拿现在国内常见的b级车来说,日系车有本田的雅阁、丰田的佳美也就是凯美瑞,大众的帕萨特以及别克的君威,汽车厂商之间的竞争,基本都围绕着外观和机械配置做文章,从来没有人把竞争延伸到与传统汽车无关的科技领域。 But, Li Mu did that. 可是,李牧偏偏就这么做了。 Actually Li Mu also knows own long board and weak area. 其实李牧也知道自己的长板和短板。 He synthesizes on hand now, the technology most comprehensive, is most suitable to make the mid-level car(riage), is Volvo that set of technology. 他手头现在综合下来,技术最全面、最适合做中端车的,就是沃尔沃那套技术。 Reviews Land Rover and Jaguar, why these two gadget now basically are any incorrect earth aristocrat, their existing technologies and platforms, is not suitable to be used to produce the mid-level car(riage), but is more suitable to produce the high-end car(riage), after all these two brands do not have the displacement to be lower than 3.0 engines now. 反观路虎和捷豹,这俩玩意儿现在基本上就是干啥啥不行的土贵族,他们现有的技术和平台,也不适合用来造中端车,而是更适合造中高端车,毕竟这俩品牌现在都没有排量低于3.0的发动机。 But Volvo car technology that Muye Aurora uses, level of aggregation, compared with Toyota and masses this jumbo enterprise, there is a very big disparity. 而牧野极光用的沃尔沃整车技术,就综合水平来说,比丰田、大众这种巨无霸企业,还是有很大差距的。 Li Mu also is very at heart clear, pursues this industry disparity, oneself in 35 years, in ten years are even hopeless, many domestic car(riage) business develop for ten years and even longer, but also on 1 : 1 imitation day was the car(riage), cannot pursue on others. 李牧心里也很清楚,追赶这种工业领域的差距,自己三五年内,甚至十年内都没戏,很多国内车企发展十年甚至更长时间,还在一比一模仿日系车,也没能追的上人家。 After all, you are running, others are also running, moreover others first you ran for dozens years, this disparity wants to pursue that is really difficult. 毕竟,你在跑,人家也在跑,而且人家先你跑了几十年,这个差距想追那真的是太困难了。 Therefore can only try another method. 所以只能另辟蹊径。 Why the China internet enterprise can in such a short time rapidly rise, even if that before Li Mu rebirth, the China internet enterprise also basically is world leader in each domain. 为什么华夏互联网企业能在那么短的时间内迅速崛起,哪怕是李牧重生之前的那一世,华夏的互联网企业也基本在各个领域走在世界前列。 Reasons for this include , because world internet starts in the 90's, China internet starts also in the 90's, everyone technical standards bad is not far, several years, in addition the China people bear hardships and stand hard work the spirit that and studies assiduously, most ten years can catch up with that several years of disparity, realize to surpass. 究其原因,就是因为世界互联网起步就在九十年代,华夏互联网起步也在九十年代,大家技术水平差的并不远,几年而已,再加上华夏人民吃苦耐劳、刻苦钻研的精神,最多十年就能追上那几年的差距,实现赶超。 However, this also merely in software arena, as well as being in the lead of internet product appearance and pattern domain. 但是,这也仅仅是在软件领域,以及互联网产品形态和模式领域的领先。 Really must speak of the computer hardware, the disparity of China and West, is much bigger than the vehicle sector. 真要说到计算机硬件,华夏和西方的差距,比汽车领域要大得多。 At least, Li Mu rebirth time, China also has nothing worthwhile in the computer chip domain, although had the independent chip, but the performance disparity is much greater than the automobile, the domestic car although overall technical standards were worse than much the automobile enterprise in US-Japan virtue, but can make many practical, the performance-to-price ratio high model at least, the chip fell far short. 最起码,李牧重生的时候,华夏在计算机芯片领域还乏善可陈,虽然有了自主芯片,但性能差距远大于汽车,国产车虽然整体技术水平比美日德的汽车企业差了不少,但起码能造出很多实用性强、性价比高的车型,芯片就差得远了。 Why this is also, in the Li Mu's thought that wants to do, subverts the traditional automotive industry, rather than the upfront competes with them. 这也是为什么,李牧的思维里,想做的,是颠覆传统汽车制造业,而不是正面与他们竞争。 Therefore, he besides played the part of in the outward appearance seized the opportunity, remaining advantages, completely centralized in the design with humanization of product, as well as in science and technology degree. 所以,他除了用内饰与外观来赢得先机之外,剩下的优势,全部都集中在了产品的人性化设计,以及科技化程度上。 These made him lead the traditional automobile enterprise, at least two to three years of advantage, moreover Li Mu had the confidence to expand this advantage unceasingly. 这一下就让他领先了传统汽车企业,至少两到三年的优势,而且李牧有信心把这个优势不断扩大。 The automotive industry, very uncomfortable things are, all basically must complete adaptive of software and hardware. 汽车制造业,有一个很难受的事情就是,所有的一切基本上都要做好软硬件的适配。 The present automobile manufacturer and internet industry also has no happening together, has no happening together with the computer and the software industry high tech. 现在的汽车厂商和互联网行业还没有什么交集,和高科技的计算机以及软件行业也没有什么交集。 This feeling looks like has not made the mobile telephone brand of smartphone, one day must be compelled to start to study the smartphone by the market. 这种感觉就像是从来没有做过智能手机的手机品牌,忽然有一天要被市场逼着开始研究智能手机。 However they before then, even has not made a color phone. 但是他们在这之前,甚至还没有做过一台彩色手机。 As the matter stands, their front work loads become extremely vast. 这样一来,他们面前的工作量就变得极其浩大。 Not only need develop whole set system, must complete with this set of system the hardware of whole set system correspondence completely adaptive. 不但要开发整套系统,更要把整套系统对应的硬件全部与这套系统做好适配。 Even Toyota and Volkswagen's such top automobile enterprise, does not have the independence to build one set of intelligent man-machine interaction system ability and foundation now. 即便是丰田与大众这样的顶尖汽车企业,现在也没有独立打造一套智能人机交互系统的能力与基础。 Moreover, controls to change into the color screen, is only supply chain enough they of hardware troubles to toss about. 而且,把中控换成彩色屏幕,光是硬件的供应链就够他们麻烦折腾的。 That must redesign in plays the part , the CFB mold, must look for the right hardware supplier in the world again, conforms with a new supply chain to come out. 那要重新设计内饰,重新开发研制模具,更要在全球寻找合适的硬件供应商,重新整合出一条新的供应链出来。 The Germans take the lead to feel desperate about this matter, because they discovered, even if they conformed with the supply chain, they in one to two years, were impossible to develop one set with interactive system that Muye Automobile placed on a par. 德国人率先对这件事情感到绝望,因为他们发现,就算他们整合好了供应链,他们在一到两年时间内,也不可能开发出一套与牧野汽车相提并论的交互系统。 If borderland together color screen in car(riage), but cannot make this set of color screen the intelligence to get up, the consumer same will not pay. 如果只是在车里塞上一块彩色屏幕,但是又不能让这套彩色屏幕变得智能起来,那消费者一样不会买单。 Moreover Li Mu also trump card, is the map and guidance that keyhole provides. 而且李牧还有一个杀手锏,就是keyhole提供的地图和导航。 Because keyhole this company is Li Mu and Google jointly purchases, therefore he and Google are clear the rights closed loop setting. 由于keyhole这家公司是李牧和谷歌联合收购的,所以他和谷歌早就已经把权益闭环设定清楚。 First, keyhole will not be authorized any absolutely and automobile related enterprise, uses keyhole any technology and data. 首先,keyhole绝对不会授权任何一家与汽车相关的企业,使用keyhole的任何技术和数据。 Next, keyhole will not be authorized to give any internet Corporation outside Muye Science and Technology and Google absolutely uses. 其次,keyhole也绝对不会授权给出了牧野科技和谷歌之外的任何一家互联网公司使用。 If masses and Toyota want to develop one set of guidance system, then it for a short time, the complete digital map copyright cannot buy continually. 如果大众和丰田想要开发出一套导航系统的话,那么它一时半会儿,连完整的数字地图版权都买不到。 Toyota could buy the local map data of Japan, however their Toyota best-selling world, he does not have the means to purchase the digital map of global each countries and regions. 丰田或许能买到日本的本土地图数据,但是他们的丰田汽车畅销全球,他没有办法购买到全球各个国家和地区的数字地图。 keyhole, if beforehand keyhole, met the data and map sold to Toyota such company. keyhole可以,如果是之前的keyhole,也一定会数据和地图卖给丰田这样的公司。 However present keyhole, will not give Toyota, masses, Mercedes, BMW any opportunity. 但是现在的keyhole,不会给丰田、大众、奔驰、宝马任何机会。 Then. Several automobile enterprises want to realize various national area guidance on oneself vehicle, is a very long process. 如此一来。几家汽车企业想在自己的车上实现各国家地区导航,也是一个非常漫长的过程。 The map service that beginning generation of iPhone and first several generations of iPhone that Jobs issues, they use also came from Google. 就连乔布斯发布的初代iphone和前几代iphone,他们使用的地图服务还都来自谷歌。 But Apple own map gets online to 2012 officially, moreover in the use of several years ago Apple map, the experience has been bad. 而苹果自己的地图一直到2012年才正式上线,而且在前几年苹果地图的使用,体验一直非常糟糕。 Thus it can be seen, previous life Google Maps depends upon the keyhole foundation, advanced standard on electronic map, far ultra Apple. 由此可见,上辈子谷歌地图依靠keyhole的基础,在电子地图上的领先水平,远超苹果。 Apple used for several years gets online the Apple map, does not surpass Google Maps, but is capable of substituting Google Maps finally. 苹果用了好几年的时间上线苹果地图,也并不是赶超了谷歌地图,而是终于有能力替代谷歌地图。 In fact, the world's easiest-to-use electronic map, is Google, other no one is good. 实际上,世界上最好用的电子地图,一直都是谷歌,其他的谁都不行。 But now, Li Mu and Google and keyhole had reached the tripartite agreement, the vehicle sector, keyhole all foundations, as well as Google in all innovative technologies that in the keyhole foundation makes, in vehicle sector exclusive to Muye Automobile, removes all similar competes. 而现在,李牧与谷歌、keyhole已经达成了三方协议,汽车领域,keyhole的一切基础,以及谷歌在keyhole基础上做的一切创新技术,在汽车领域都独家给牧野汽车,排除所有同类竞品。 In the future, the automobile brand of the world, no one is possible to use Google Maps. 未来,全世界的汽车品牌,谁都不可能用上谷歌地图。 Therefore, is only this point, makes the vehicle navigation development of other automobile brands walk with difficulty. 所以,光是这一点,就让其他汽车品牌的车载导航发展步履维艰。 This can also be able to see, Li Mu this rebirth control to general situation as well as key point. 这也能看得出,李牧这个重生者对大局以及关键点的把控。 Draws an analogy, without Google and keyhole foundation, the car(riage) business of all countries in the world, to provide the navigation service in the China mainland now, the company that they can choose at present only should be Gaud. 打个比方,没有谷歌和keyhole的基础,世界各国的车企,如果现在想在华夏大陆提供导航服务,他们眼下唯一能选择的公司应该就是高德。 Gao Degang newly established for two years, present Gaud is also at the embryonic stage, even they did not have the electronic map of complete China mainland, if the car(riage) business works with them, may only be able to provide several in the early time or in several city guidance of big city. 高德刚刚成立两年,现在的高德还处于萌芽状态,甚至连他们自己都还没有完整的华夏全大陆的电子地图,如果车企跟他们合作,有可能在早期只能提供几个或者十几个中大型城市的城市导航。 In addition, the car(riage) business does not have other choice, lets team that they form the ground mapping, is not realistic. 除此之外,车企已经没有别的选择,让他们自己组建地图测绘的团队,根本不现实。 Because of the industry of automobile type of test supply chain, no one can anything control from beginning to end. 因为汽车这种考验供应链的产业,就没有谁能够从头到尾什么都自己把控。 A car(riage) is constituted by tens of thousands of parts, the domestic car or the Japanese car(riage), are the US (America) car(riage), the German car(riage), even is the French car(riage), their spare parts come from the all over the world. 一辆车由成千上万个部件构成,无论是国产车还是日本车,还是美国车,德国车,甚至是法国车,他们的零配件都来自于世界各地。 However, Li Mu does not want to other brand any opportunities, not to respond that while them, has not stroked all domains that clear whole set man-machine interaction system needs to consider, he incites Li Ziwei immediately, contacts Gao De directly, to Gaud a strategic investment, letting Gaud becomes the Muye Science and Technology holding subsidiary, the Team keeps 49 stocks to Gaud, enabling them in attaining the foundation of money , to continue to complete the domestic electronic map business whole-heartedly. 但是,李牧不想给其他品牌任何机会,趁他们还没有反应过来、没有捋清楚整套人机交互系统所需要考虑的所有领域,他立刻授意李紫薇,直接跟高德联系,给高德一笔战略投资,让高德成为牧野科技控股子公司,给高德团队留49的股份,让他们可以在拿到一大笔钱的基础上,继续全力以赴做好国内的电子地图业务。 Meanwhile, in the future Gaud's electronic map, must serve Muye Automobile in the vehicle sector exclusive. 同时,未来高德的电子地图,要在汽车领域独家服务牧野汽车。 As the matter stands, several other car(riage) business did not have the opportunity. 这样一来,其他几家车企就更没机会了。 Moreover, Li Mu also has an enormous trump card. 而且,李牧还有一个极大的杀手锏。 This trump card, is at present synchronously in development two smartphone Operating System. 这个杀手锏,便是目前同步在开发的两个智能手机操作系统。 android and iOS, once is published, the smartphone to form the trend, that vehicle-borne man-machine interaction system also naturally can welcome spans greatly, if changes car(riage) machine system with android, advanced standard of Muye Automobile in science and technology will go a step further. android和ios一旦问世、智能手机形成趋势,那车载的人机交互系统也自然会迎来大跨越,如果用android来改车机系统,牧野汽车在科技上的领先水平又将更进一步。 The later generation, most car(riage) machine system, base on An Zhuo to develop, but can research and develop one set of intelligent and mature man-machine system automobile enterprise truly, actually only has Tesla. 后世,大部分的车机系统,都是基于安卓进行开发,而真正能自己研发一套智能、成熟的人机系统的汽车企业,其实只有特斯拉。 Tesla man-machine system, just like android, bases on linux to conduct the research and development, this is an enormous resilience, except for Tesla, in the world any automobile enterprise does not handle. 特斯拉的人机系统,和android一样,都是基于linux进行研发的,这是一个极大的工程量,除了特斯拉,世界上任何一家汽车企业都玩不转。 Reasons for this include , because of Tesla boss Musk, is in itself a internet person of Silicon Valley family background, he does Tesla time, under hand software engineer, compared with automotive engineer many many, therefore, he can lead lots of software engineers, based on linux, is Tesla researches and develops one set of man-machine system, this to him is not the difficult matter. 究其原因,还是因为特斯拉的老板马斯克,本身就是一个硅谷出身的互联网人,他搞特斯拉的时候,手底下的软件工程师,比汽车工程师多的多,所以,他可以带着大量的软件工程师,在linux的基础上,为特斯拉研发一套人机系统,这对他来说不是难事。 However, to other car(riage) business, that is almost not possible. 但是,对其他车企来说,那就几乎是不可能的了。 Also, Musk Tesla, there is a Li Mu's stock. 再说了,马斯克的特斯拉,也有李牧的股份。 Moreover Musk also waits for Li Mu to support him to realize sparks/Mars dream, therefore in the future, he all technical achievements on Tesla, will definitely share to Muye Automobile. 而且马斯克还等着李牧赞助他实现火星梦,所以将来,他在特斯拉上的一切技术成果,肯定都会向牧野汽车共享。 Present stage, Musk already a Tesla lithium battery package of technology and drive motor technology selfless contribution to Li Mu, the going electric car that even Li Mu wants, used the Tesla technology. 现阶段,马斯克就已经把特斯拉的锂电池包技术和驱动电机技术无私的贡献给李牧了,甚至连李牧要的外卖电动车,都是用了特斯拉的技术。 Therefore, this also means that Li Mu in the future at least three sets momentarily available, true intelligent man-machine system, but Toyota is also good, the populace, their one set cannot take. 所以,这也就意味着,李牧将来至少有三套随时可用的、真正的智能人机系统,而无论是丰田也好,大众也罢,他们一套都拿不出来。 This laid a very important foundation to Muye Automobile, in the future Li Mu may have no way in the automobile industry level, surpasses Toyota and masses like this established automobile group, but, he can ride to be above mundane thoughts and be in the lead in the software arena comprehensively. 这给牧野汽车奠定了一个非常重要的基础,未来李牧可能没法在汽车工业水平上,赶超丰田、大众这样的老牌汽车集团,但是,他能够在软件领域一骑绝尘、全面领先。