The Muye Aurora outward appearance, has the enormous attraction to the consumer. 牧野极光的外观,对消费者有着极大的吸引力。 In addition, but also attracts the consumer, is the sales model of Li Mu innovation. 除此之外,还吸引消费者的,就是李牧创新的销售模式。 His set with the Tesla similar straight camp pattern, gave the consumer better auto purchase experience. 他这套与特斯拉相似的直营模式,给了消费者更好的购车体验。 The entire straight camp has a biggest advantage is the unity of price. 全直营有一个最大的好处便是价格的统一性。 Like Tesla, the sales workers does not have the right to the consumer any preferential benefit, the consumer wants to buy the car(riage) to go to under the official site directly the order, this/should how much money on how much money, although not possible world uniform price, but at least in same countries and regions, the selling price is consistent. 就像特斯拉,销售人员没权利给消费者任何优惠,消费者想买车直接去官网下订单,该多少钱就多少钱,虽然不可能全球统一价格,但起码在同一个国家和地区内,销售价格是一致的。 Thus, the consumer also saved the link of bargaining, if knows that this car(riage) cannot the counter-offer, is actually instead more relaxed to the consumer. 这样,消费者也就省去了讨价还价的环节,如果知道这辆车不能还价,其实对消费者来说反而更轻松。 Quick, Muye Automobile starts to face the global user, delivers Muye Aurora suv officially. 很快,牧野汽车开始面向全球用户,正式交付牧野极光suv。 This model of car(riage) after is delivering the consumer officially, immediately arouses the interest of the world automobile media. 这款车在正式交付消费者之后,立刻就引起了全世界汽车媒体的关注。 Many automobile media could want completely all means to find Muye Aurora, then tested it. 许多汽车媒体都会想尽一切办法找到一辆牧野极光,然后对其进行测试。 The result of testing is also all kinds. 测试出来的结果也是五花八门。 As a model of household passenger vehicle, rather than the performance car(riage), the Muye Aurora composite specification could can be above-average, does right by its selling price, therefore this point in the major automobile media eyes, is quite passable, does not have any sunspot that can bring black. 作为一款家用汽车,而非性能车,牧野极光的整体性能已经可以算得上是中等偏上了,也对得起它的售价,所以这一点在各大汽车媒体眼中,还是比较说得过去的,也没有什么可以拿来黑的黑点。 And in plays the part of as for its outward appearance, that is everyone's recognized impeccable. 至于它的外观和内饰,那更是人人公认的无可挑剔。 Because most people did not have the opportunity contact vehicle before, the automobile media can only contact some picture information that the official releases, the cognition that therefore they play the part of to the Muye Aurora outward appearance is not proper. 因为之前大部分人都没有机会接触实车,汽车媒体只能接触到官方释放出来的一些图片资料,所以他们对牧野极光外观与内饰的认知还并不到位。 Now the mass production model is available officially, the automobile media or the car(riage) comment the person and average consumer, has the opportunity to see truly this car(riage) is placed at present the appearance, even there is an opportunity to sit to feel it to be luxurious, unusual in plays the part, this lets their industrial design to this car(riage), there is a stronger cognition and an affirmation. 现在量产车型正式交付使用,无论是汽车媒体还是车评人以及普通用户,都有机会真正看到这辆车摆在眼前时的样子,甚至有机会坐进去感受它豪华的,与众不同的内饰,这让他们对这辆车的工业设计,又有了更强的认知与肯定。 Each automobile media, and in the decoration to the contour of this car(riage) highly praise. 每一家汽车媒体,都对这辆车的外形和内饰大加赞赏。 Even is most nitpicking the parsimonious European automobile media, still to Muye Aurora, gave the extremely high affirmation and appreciation. 即便是最为挑剔吝啬的欧洲汽车媒体,也对牧野极光,给出了极高的肯定和赞赏。 Everyone cannot believe, Muye Science and Technology tries the water vapor car(riage) manufacture for the first time, the first model of mass production car(riage) can achieve so high complete, as well as realizes so wonderful peerless industrial design. 所有人都不敢相信,牧野科技第一次试水汽车制造,第一款量产车就能达到如此高的完整度,以及实现如此美妙绝伦的工业设计。 But the Volvo platform as well as Volvo -based the safety standard, the collision test of Muye Aurora also attained the entire A good achievements, after all is xc60 that changes the shell, in the secure performance, has almost no change with Volvo xc60. 而基于沃尔沃平台以及沃尔沃的安全水准,牧野极光的碰撞测试也拿到了全a的好成绩,毕竟就是一辆换壳的xc60,在安全性的表现上,与沃尔沃xc60几乎没什么变化。 Therefore, this model of car(riage) by the global major automobile evaluation media, was evaluated global best medium suv, the outward appearance, in plays the part, is without a doubt first, the technical feeling is also first, innovation degree as before first. 于是,这款车就被全球各大汽车评测媒体,评为全球最佳中型suv,外观、内饰,都是毋庸置疑的第一,科技感也是第一,创新程度依旧第一。 After Muye Aurora delivers, the automobile media most like, is its Joyo man-machine interaction system and navigation capability. 在牧野极光交付之后,汽车媒体最喜欢的,便是它卓越的人机交互系统以及导航功能。 In addition, an enormous pleasant surprise, is the experience of Muye Aurora hybrid version. 除此之外,还有一个极大的惊喜,就是牧野极光混动版的体验感受。 Because used the Tesla lithium battery group technology and electrical machinery technology, the Muye Aurora hybrid version, the fuel economy performance is unprecedented. 由于采用了特斯拉的锂电池组技术以及电机技术,牧野极光的混动版,燃油经济性的表现前无古人。 Even the elder brother Prius of hybrid, according to were rubbed on the ground by Muye Aurora. 即便是混动界的老大哥普锐斯,都被牧野极光按在地上摩擦。 First-generation Prius, pure on the technique content of electric drive and kinetic energy recycling, cannot compare Tesla. 第一代普锐斯,单纯就电驱动和动能回收的技术含量来说,是比不上特斯拉的。 After all, Tesla tries another method selected the method of lithium battery group, far ultra lead-acid battery in energy density, therefore is lighter, charging capacity is bigger, the dynamic output to be stronger it to the automobile on performance. 毕竟,特斯拉另辟蹊径的采用了锂电池组的方式,在能量密度上远超铅酸电池,所以它到了汽车上的表现就是更轻、蓄电量更大、动力输出更强劲。 Li Mu is very at heart clear, the lithium battery technology in the following more than ten years, has not had the revolutionary development. 李牧心里很清楚,锂电池技术在后续的十几年里,并没有产生过革命性的发展。 Therefore, at the present industrial development level, is impossible to make to obtain several years later chips, but can make to obtain more than ten years later Tesla. 所以,以现在的工业发展水平,不可能造得出十几年后的芯片,但能造得出十几年后的特斯拉。 Now uses the electric drive unit on Muye Aurora, weakly are less than more than ten years later Tesla, places the present, hangs dozen of first-generation Prius, it can be said that is relaxed. 现在用在牧野极光上的电驱动总成,不比十几年后的特斯拉弱太多,放在现在,吊打第一代普锐斯,可以说是轻轻松松。 Toyota is shocked, has a dream didn't expect, the global automobile enterprise does not play own hybrid technology, changed professions to make the company of automobile to pass another vehicle to the curve by internet unexpectedly. 丰田对此大为震惊,做梦也没想到,全球汽车企业都玩不过自己的混动技术,竟然被一家互联网转行做汽车的公司给弯道超车了。 Suddenly the automobile manufacturing corporation in the world, focused in Muye Automobile, even each company by very high price, purchased the paper vehicle of Muye mechanism/organization in secret, and conducted secret dismantling to the paper vehicle. 一时间全球的汽车制造企业,都把注意力集中到了牧野汽车身上,甚至每一家公司都以很高的价格,私下里收购到了牧业机关的样车,并且对样车进行了秘密拆解。 After dismantling Muye Aurora, the people of each automobile group have a deep powerless feeling. 在拆解完牧野极光之后,每一家汽车集团的人都有一种深深的无力感。 Because they discovered, Li Mu when makes the automobile, what selects with them is the completely different paths. 因为他们发现,李牧在做汽车的时候,跟他们选用的是完全不同的路子。 Before then, Tomita has not thought that several hundred 18650 batteries, can pile the same place unexpectedly, pushes a cart a car(riage) to run fast. 在这之前,丰田自己都没想过,几百节18650电池,竟然能堆到一起,推车一辆车跑的飞快。 Moreover, Muye Aurora with this type of battery, matches the Tesla electrical machinery, not only can provide better fuel economy to the vehicles, but can also bring very big power addition. 而且,牧野极光用这种电池,搭配特斯拉的电机,不但可以给车辆提供更好的燃油经济性,还能带来很大的动力加成。 These lets the skill that Toyota is proud, turned into the antiquity product of last time. 这一下就让丰田引以为傲的本事,变成了上时代的上古产物。 The lead-acid battery besides construction cost small advantage, the security is higher, compared with the other parameters of lithium battery group, it can be said that all by steamroll. 铅酸电池除了造价便宜,安全性高一些之外,跟锂电池组的其他参数相比,可以说是全被碾压。 This made Toyota start extremely high crisis response instantaneously, they even believe, Muye Automobile will become Toyota biggest competitor in the future, did not have one. 这让丰田瞬间启动了极高的危机响应,他们甚至认为,牧野汽车在未来将成为丰田最大的竞争对手,没有之一。 The automotive engineers in Japan do not think clearly, why Li Mu can be so perfect, he who the car(riage) makes the ponder directions in many issue, is entirely different from other automobile brands. 日本的汽车工程师想不明白,李牧为什么能把车造的这么尽善尽美,他在很多问题上的思考方向,和其他汽车品牌截然不同。 On for example controls stage that color screen, if before Muye Aurora is published, some people's to Toyota engineers said, we must in the car(riage) Riga together color screen, the engineers of Toyota certainly stream of abuse that he scolded. 就比如中控台那块彩色屏幕,如果在牧野极光问世之前,有人对丰田的工程师说,我们要在车里加一块彩色屏幕,丰田的工程师一定会把他骂的狗血淋头。 Why wants the color screen? 为什么要彩色屏幕？ The car(riage) is used, is not used to look. 车是用来开的,不是用来看的。 What a car(riage) is most important is the stability, the old monochromatic screen technology is mature, stable, price small advantage, moreover thing that wants him to demonstrate, he can also demonstrate, why also to design together the pampered color LCD screen? 一辆车最重要的是稳定性,老款的单色屏幕技术成熟,稳定性强,价格又便宜,而且想要他显示的东西,他也都能显示出来,又何必去设计一块娇贵的彩色液晶屏幕呢？ That type of thing does not need to know, the failure rate will be very certainly high . Moreover the usability is extremely low, but is wins favor by ostentation. 那种东西不用想都知道,故障率一定会很高,而且实用性极低,不过就是哗众取宠罢了。 But when Li Mu really makes this thing, everyone discovered, originally color screen unexpectedly so many uses. 可是当李牧真把这东西造出来的时候,大家才发现,原来彩色屏幕竟然有这么多的用处。 It not only can show that more comprehensive vehicles details, meanwhile can provide one set of very easy-to-use man-machine interaction feeling, from the keyhole technology and at the Li Mu's request, made guidance system of product design, made one feel shocking similarly incomparable. 它不但可以显示更多更全面的车辆细节,同时还能提供一套非常好用的人机交互感受,源自keyhole技术、在李牧的要求下,重新做了产品设计的导航系统,也同样令人感到惊艳无比。 At this time, they realized, originally the Li Mu's ideological mode is not the alternative, but in advance. 这个时候,他们才意识到,原来李牧的思维模式不是另类,而是超前。 The vehicle sector layman who everyone thinks, actually to the automobile, has compared with a so- called professional profounder cognition and understanding. 大家以为的汽车领域门外汉,其实对汽车,有着比所谓专业人士更精深的认知与了解。 Actually, Li Mu and Musk are actually a kind of person, they do not like working in the frame of industry, moreover likes doing the fusion of a breakthrough and straddling of zones. 其实,李牧和马斯克其实是一类人,他们都不太喜欢在行业的框架内做事情,而且都喜欢搞点突破和跨界的融合。 Before Musk has not done Tesla, no one has thought that the automobile always controls the stage with a graphic operation terminal to solve, has not thought that the 18650 batteries in laptop, can bring the stored energy unit of making the electric car. 马斯克没搞特斯拉之前,谁也没想过,汽车总控台可以用一块触摸屏全解决,更没想过,笔记本电脑里的18650电池,可以拿来做电动车的储能单元。 Li Mu makes the automobile not to want in the thought of automobile manufacture manufacturer to consider the issue, after all he is not one from the person of automobile manufacture industry family background. 李牧做汽车也不想在汽车制造厂商的思维里考虑问题,毕竟他也不是一个从汽车制造行业出身的人。 Just like Musk, he from is preciser more and advanced and pays great attention to the technological progress, pays great attention to the user experience the internet industry, straddles zones to the vehicle sector person. 和马斯克一样,他都是从更高精尖、更注重科技发展,更注重用户体验的互联网行业,跨界到汽车领域的人。 They with the person of traditional auto industry, have the completely different thoughts and working ways, when they straddle zones arrives at the vehicle sector, they to vehicle sector original group of people, what actually forms is a dimensionality reduction attack. 他们与传统汽车行业的人,有着完全不同的思维与做事方式,所以当他们跨界来到汽车领域的时候,他们对汽车领域原本的这帮人,其实形成的是一种降维打击。 Regardless in this world does business, must the deepest understanding customers demand, and deepest catering to customers demand. 这个世界上无论做什么生意,都一定要最深度的了解用户需求,并且最深度的迎合用户需求。 Therefore the traditional car(riage) business, is more like cell phone domain Nokia, but Tesla, is more like cell phone domain Jobs. 所以传统的车企,更像是手机领域的诺基亚,而特斯拉,更像是手机领域的乔布斯。 Now Li Mu acts is also such a role. 李牧现在扮演的也是这样的一个角色。 The car(riage) that he puts out now, the impact on the vehicle sector, is equivalent to first-generation iPhone that Jobs put out in the past, to impact that the cell phone domain has. 他现在拿出的这辆车,对汽车领域的冲击,相当于乔布斯当年拿出的第1代iphone,对手机领域造成的冲击。 Muye Aurora, lets Japan, Germany and US (America) automobile company, in a short time, felt the sense of urgency of attacking army has reached the city. 牧野极光,让日本、德国以及美国的汽车公司,在短时间内,感觉到了兵临城下的紧迫感。 Especially Japanese car(riage) business. 尤其是日本车企。 Toyota and Honda, the daily production, they can the basic reason of best-selling world, be the performance-to-price ratio are mainly balanced. 无论是丰田、本田、还是日产,他们能够畅销全球的根本原因,主要就是性价比非常均衡。 With the global profit highest automobile group Toyota, their car(riage) performance will not be strong, the outward appearance will not be good, price not too small advantage, but product control does not miss, security not to miss, the fuel economy to do is also good, therefore synthesizes, it one of the performance-to-price ratio highest brands in global automobile market. 就拿全球利润最高的汽车集团丰田汽车来说,他们的车性能不会太强,外观不会太好,价格也不会太便宜,但品控做的不差、安全性也不差、燃油经济性做得又很好,所以综合起来,它就是在全球汽车市场里性价比最高的一个品牌之一。 However now to Tomita, Muye Aurora as if in many aspects, stand head and shoulders above others compared with them. 但是现在对丰田来说,牧野极光似乎在很多方面,都要比他们高出一头。 If nothing else, is only the Muye Aurora outward appearance and in plays the part, has passed kills the world, the Volvo technology is not worse than Toyota many, in the although fuel economy and controls Toyota be poorer, but counter- comes the security also to be stronger than excessively a section Tomita. 别的不说,光是牧野极光的外观和内饰,就已经通杀全球,沃尔沃的技术也并不比丰田差出多少,虽然燃油经济性上和品控上要比丰田差一点,但是反过头来安全性又比丰田强出一截。 As for the technical feeling, Muye Aurora rides to be above mundane thoughts. 至于科技感上,牧野极光更是一骑绝尘。 If nothing else, controls stage that set of liquid crystal screen, has surpassed 90 models, does not need to raise back man-machine interaction system, as well as keyhole map and guidance. 别的不说,就中控台那套液晶屏幕,就已经赶超了90的车型,更不用提背后的人机交互系统,以及keyhole的地图与导航。 Overnight, Li Mu enhanced the automobile science and technology feeling, the thresholds of these 5 characters. 一夜之间,李牧就提高了汽车科技感,这五个字的门槛。 In knowing Muye Automobile use man-machine interaction system, actually after Muye Science and Technology, the innumerable car(riage) business send in the cooperation to request to Muye Science and Technology, hoping Muye Science and Technology can conduct the paid authorization man-machine interaction system as one set of public system. 在得知牧野汽车使用的人机交互系统,其实是源自牧野科技之后,无数车企纷纷向牧野科技发来合作请求,希望牧野科技能够将人机交互系统作为一套公开系统进行有偿授权。 In addition, they also want to attain the authorization of keyhole from Muye Science and Technology. 除此之外,他们也想从牧野科技手里拿到keyhole的授权。 Because, if they also want to make the vehicle navigation, they hardware and software, but must solve the data the issue. 因为,如果他们也想做车载导航,他们除了硬件和软件之外,还要解决数据的问题。 The digital map, is a very huge project, moreover now globally also only starts, keyhole rides to be above mundane thoughts. 数字地图,是一个非常庞大的工程,而且现在在全球范围内还都是刚刚起步,keyhole则是一骑绝尘。 If cannot attain the data authorization of keyhole, even if they solved the software and hardware, could not solve the problem of map data. 如果拿不到keyhole的数据授权,就算他们解决了软件和硬件,也解决不了地图数据的问题。 Oneself survey obviously is not possible, the resilience of survey is enormous and ensure the continuous revision resilience of map is bigger. 自己测绘显然是不可能的,测绘的工程量极大,保证地图的定期更新工程量则更大。 But, Muye Science and Technology actually gives global automobile manufacturing industry one to let their desperate replies immediately. 可是,牧野科技却立刻给予全球汽车制造业一个让他们绝望的回复。 First, Muye Science and Technology, keyhole that Muye Science and Technology owns stocks, exclusive serves with a Muye Automobile automobile enterprise in the vehicle sector. 首先,无论是牧野科技,还是牧野科技持股的keyhole,在汽车领域都独家与牧野汽车一家汽车企业服务。 Next, Muye Science and Technology in man-machine interaction system, vehicle navigation system and in the vehicle-borne colour screen unit, there are many technological patents, these technological patents are not authorized completely outward. 其次,牧野科技在人机交互系统、车载导航系统、车载彩屏总成上,有多项技术专利,这些技术专利也全部不对外进行授权。 This, the step that the automobile enterprise pursues, towed for over two years. 这一下,就把汽车企业追赶的步伐,拖到了两年以上。 ( This chapter ends) (本章完)